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Inside the Numbers: The U.S. Open & Player Performance

September 10, 2025 / 42:31

This episode of Wharton Moneyball covers tennis analytics, the US Open, and the current state of men's and women's tennis. Guests include Jeff Sackman, a tennis analytics expert and founder of Tennis Abstract.

Host Kade Massie, along with co-hosts Eric Bradlo and Audi Winer, discuss the upcoming US Open and the dominance of young players like Jannik Sinner and Carlos Alcaraz in men's tennis. Sackman shares insights on their impressive ELO ratings and the implications for the tournament.

The conversation shifts to the women's game, where Sackman and the hosts analyze the diversity and competitiveness among top players. They highlight the potential for various players to win the tournament, contrasting it with the men's game.

Analytics in tennis is also a key topic, with Sackman expressing skepticism about its overall influence. He discusses how self-scouting and awareness of player strengths and weaknesses can impact performance.

In the second half, the hosts transition to discussing golf, including Tommy Fleetwood's recent win and the predictive power of analytics in sports performance.

TLDR

Jeff Sackman discusses tennis analytics, the US Open, and player performance trends in men's and women's tennis.

Episode

42:31
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Welcome, welcome to Wharton Moneyball. Welcome to another full hour of sports analytics here on the Wharton podcast
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network. This is Kade Massie hosting today with my longtime friend, colleague, collaborator, co-host Eric
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Bradlo, Audi Winer, we're expecting at some point in the next hour. Shane Jensen, we are not expecting this week.
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Our fourth colleague is out and about doing Shane Jensen things as he has want to do this time of year, but he will be
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back some combination of us are here almost every week of the year. And by that we mean I don't know 48 49 weeks of
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the year and for pushing 11 and a half years now. Delighted to be here on this Tuesday afternoon. Late summer Tuesday
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afternoon. In fact, this is the last Tuesday of the summer months. If you wrap it up in August, it is very much
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late summer. That means a few things, guys. That means that football's about
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to start. We're going to spend some time on that. It means baseball is getting
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more interesting. But it also means that some significant tennis is being played
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in the New York City area. And for that topic, we wanted to bring in Jeff Sackman. Some of y'all who've been
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listening know that we have Jeff on here a time or two a year and have for a long
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time. Sackman is as good as it gets in the world of tennis analytics. jumped off the page at us early in our time. I
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think we're reading like some of these economist articles without byel lines
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and like we're thinking who the heck is this writing all this great stuff on
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tennis analytics and we find out that it's Jeff Sackman. Jeff does a lot of stuff. He's the founder of tennis
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abstract. It's an online encyclopedia of sorts covering much of the history of
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tennis. But within that site he also writes a blog heavy top spin. Heavy top spin looking at players and trends. and
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that's where you see some of the stuff that catches our eye. We're always
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delighted for chance to talk with you, Jeff. Thanks for making time for us. >> Absolutely. Glad to be here, guys.
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>> Glad to have you. Um, in the meantime, while I rambled around there in the
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beginning, Audi Winer showed up. Audi is back. Audi is no longer on sabbatical. Audi's kind of supposed to be here every
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week now. It's gonna be it's gonna be fun to have him back around. He is the
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best traveler, I think, of the four of us. Audi, great to see you. >> Be here,
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>> Jeff. In a minute. uh you and Eric can dive into all things US Open, but maybe
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just as a starting place, you can tell us as the tournament starts, as you pull your head out of whatever data you've
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been looking at lately, what is on your mind around tennis right now? How are you thinking about this tournament or
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what player are you especially interested? Or is there any analytics project that's especially had you
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consumed recently? Well, one thing that I was looking at this week is the big story in men's
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tennis for I mean more than a year now is that we we can pretty much forget about the big four. We can pretty much
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like let NovakJokovic ride into the sunset. It's the Yanuk Center and Carlos
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Ocar show and the numbers are starting to put up are starting to be a bit mindboggling even though they are so
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young. So, one thing that I do with every Grand Slam is I I I throw the the draw and my ELO ratings into a into a
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formula and generate a pre-ournament forecast. And typically over the years, the number one seed, the top player in
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the draw, not always the same player, whoever the my favorite is in the in the draw will end up with around a 35% 40%
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chance of winning the tournament. And then there'll be maybe a half dozen guys
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who are in the 5 to 10% range. Now, coming into this tournament, Yannik Center was at 45%. Not the highest he's
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ever been, but that's that's very high for someone to be at 45%. But the
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shocking thing is not that. The shocking thing is that Carlos Alcarez is at 35%.
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>> So that's that's an 80% chance of these top two guys winning. Just I mean that
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that's before a single ball is struck. So your number three normally I've got a
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number three at least in double digits. Alexander Zerv is pulling up the number three spot at six whole percent which
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you know if you follow Alexander Zerv that might even sound generous but that that's the state of men's tennis right
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now. I mean even I don't think Federer and Nadal ever managed to pose numbers
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like that partly because like they were half of the big four and the rest of the
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big four was pretty good too. But I mean that's how dominant these two guys are
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right now. That's astounding and it's a great top line and it's it's exactly the
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kind of thing that we often ask about before a big competition. We'll ask it
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about a golf tournament. We'll ask it about a tennis tournament and I don't
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think we've ever heard anything quite that stacked up. Is >> just ask a followup if I could just ask
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you quickly a follow-up to that. We're one point away from sinner having the
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sinner slam at the French. So, um, how like is it even really like I'm an Alcarass fan just to get to make sure
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everybody knows everybody knows this. Is it really even the big two? I mean, Sinner is one point away from holding
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all four majors. >> Yeah, I mean, he's pretty dominant. On the other hand, my overall ELO ratings,
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which are not not the surface specific ones, they actually give Alcarez a slight edge right now. They they say
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Alcaras is the number one player in the world. not on hard courts. Sinner has the edge on hard courts. But what I
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always think about is there there's two ways to be to win a slam. One way is to take down the top
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dog, which is what it seems like someone's going to have to do. The other way to win a slam is let somebody else
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take down the top dog. And if uh Grigor Deitrov hadn't gotten injured two sets
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in his match against Wimbledon, then it would have been an absolute breeze for Alcarez to coast to that title. So
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whether it's Alexander Bublick having another big day like he had on grass uh
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running up to Wimbledon or whether it's somebody like Dimitro having a career
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best day or who knows what could happen. Grand slams mean you got to win seven matches. Sometimes in the late rounds
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it's going to be somebody like maybe it's Thafo in New York who's going to
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play the best tennis he's ever played. Sinners got to run through those hurdles. So if we do get to the point
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where it's a mono ono final in two weeks then yeah the edge goes to center. But
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there's there's just too many hurdles in just in the structure of tennis. There's
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too many hurdles to to annoy somebody the the big one unless he's unless he's
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really ahead of the pack. Uh before his uh his suspension earlier this year, I think he was getting there. Uh he posted
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a careerhigh elo rating in the 2300s, which is like top 20 of all time. Um he hasn't gotten back to that level since,
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but maybe maybe I I can give you an update after this tournament. We'll find
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that he is back there. I mean, he he could he could accomplish that, but just not quite yet.
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>> Jeeoff, that was getting close to one of the questions I was going to ask about
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the two dominating the probability of winning. How can you decompose that at least at least casually between there
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being unusually good versus the rest of the field being a little bit weaker? Can
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you give us some way of comparing those two things? >> That's a really, really hard question to
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answer and I've never come up with a satisfactory way of answering it. Partly
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because my intuition is that you basically never have a weak field in the tennis world because the tennis world is
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always getting better. I mean, you have the same coaches working for generations. You have the same
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nutritional insights, training insights, all that stuff is is gradually getting better over the
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years. uh the the population of players that the tennis world is drawing on, the
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number of countries with developmental programs, like every force there is is should be making the whether it's the
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top 100, the top 50, or even the top 1,000 should be making it gradually a little bit better. So if if you agree
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with me up to that point, I mean I I agree you can argue some of those points, but if you agree with me up to
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that point, then if somebody is head and shoulders ahead of the pack, they're
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actually head and shoulders ahead of an even better pack than Federer and Nadal etc was or Rod Lever was 50 years ago.
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So that that's my my first level take. Okay. >> I don't know how you work out other than
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just a little bit from year to year whether the pack is is getting worse. >> So Jeeoff, let me ask you a question.
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Let's just quickly if let's imagine everyone gets 30 40 50 ELO points better
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um since the ELO model isn't a linear model would that make it so that the other let's call it top 100 the other 98
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players in the draw it's really 126 but let's say the other 98 players in the
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drawer does that make it less likely then that one person can be as dominant because
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it's a nonlinear model the top person's 30 points better now in simply models
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just the difference in ELO ratings. So if everyone goes up linearly, the difference cancels out. But what are
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your thoughts about kind of the nonlinearity that you know now you have to beat 98 better players and how do you
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think about that? >> Well, I think that's exactly what we've seen the last decade or so in the
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women's game. Uh before Sabalinka and Fionek have emerged as the their own top
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two. I mean, and even EGA struggling this year. Um, we had a run of like 12 slams in a row where different women won
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the title. I think I think that's the number. And it Yeah, you have you have
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players climbing the rankings when they're number 37 knocking out Fiontech on hardcourts or somebody beating Koko
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Goth because Koko Goth has an off day serving and they take advantage of that. Like, every single match is a contest. I
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mean, there's no there's no easy matches in in women's tennis anymore. There
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aren't very many easy matches in men's tennis. I think the only thing that's
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keeping the possibility of a top two or a dominant top player is just the structure of tennis that you don't have
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to win 58% of points to be dominant. You got to consistently win like 53 and a half%.
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>> So, if you can figure out how to do that um or even 52% and be better in the
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clutch. If you can figure out how to do that against a stronger field, then you'll still be dominant. I mean, not to
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say that's easy. That's not easy at all. But, uh but that's all you have to do.
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If if you if you had to win 58% then I think we would see Yeah, we would see that the that strength at the top start
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to weaken. >> Audi, why don't you jump in here? >> Yeah, I mean the observation of course that the field
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always gets better is true, but really that's an average observation. The extreme values um can have an enormous
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amount of variability and that's what we're discussing. And so it's not um so
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it's it's so what you're talking about is the difference between one and two
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and three, four, five, six, seven, not between what not what the whole average field is doing which can can continue to
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elevate yet you can still not have um elevation at the extremes. That's that's
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that's a kind of a different mathematical question that it behaves differently mathematically. So the and
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tennis is actually an interesting sport because it's one of the few one of the
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sports that has huge numbers of what I would call ladders of of of levels. So uh being on two different levels of the
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ladder means you you consistently beat one level below it. In in a sport like baseball, there aren't very many
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ladders. I mean obviously there are differences, but any even the worst team, we talked about this last week,
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even the worst team could be the best team on any given day. It's not even uh
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it's not it's not even that lopsided. But in tennis you go from like one to
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what what 20 or what rank? I mean typically I mean you right now we have the top two beating three four five with
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nearly nearly 90% probability and that continues to shift all the way down. You don't you have these you know a 15 I
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mean I it's not an it's really like an average but number the the fifth best
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player will beat the 10th place best player pretty handily. Um at least we're
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seeing that in >> that's just not that's not true though. I stop you there. You're absolutely
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right about one two against number five. >> The number five beats what number with
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what consistency? Like the same the same one two beats five at some consistency and five has to play X to have the same
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dominance. >> I see. >> Okay, so I'm looking at my ELO ratings now. Alcarz is 2270. Taylor Fritz is
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number five at 2030. So there's a 240 point gap between number one and number
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five. go down 240 from a 2030. 2030 and you're at 1790. Is my math right on that?
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>> Yep. >> So, for the same gap, 1790, scroll down. Scroll down. You get down, you're out of
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the top 50 now. Um, you're down to 53 or 54. That's So, anybody in the top 50 has
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a better chance of beating number five than number five Taylor Fritz has of beating number one.
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And is that the kind of difference we typically see with a with a one, two, three compared to five or this is
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extraordinary? I think so. >> Yeah. >> No, I think that's I think that's pretty
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typical. I mean, you there have been times where one through five have been more tightly clustered like in the big
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four plus Vanka era. Maybe there was a couple years where that was the case, but no, I think that's um that's pretty
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close. >> This is an interesting general topic, Audi. We've talked about it here and
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there, but it's it's an interaction between the distribution of quality and
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the and the and the sport, the game design of the sport itself. >> And that combination gives you these
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changes and it really says a lot about what we should expect. Let me ask a different kind of question.
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>> There's a lot of points in tennis, right? So, um it's hard to it's what's
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actually kind of incredible that I'm surprised about is that five takes 50 to
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get to get that gap. By the way, I think Jeff, you could ask Jeff the same question, by the way, Audi, but say not
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for the majors, but how would that change potentially for shorter matches like the Masters 1000, which are best of
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three? Well, the So, the the numbers I gave you are for best of three, but I think the ELO stratification is the
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same. It's just the the uh the probabilities those work out to. So, let's see. 240 should be
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>> it'll shift both of them but it'll shift them the same way. It'll sit from the
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same amount is what you're suggesting. >> Yeah. >> The conversion of the delta into a
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probability is going to have a different constant if it's a shorter match. So
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that's what's >> that's my point. Right. Exactly. That was my question is that but I think
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audience by design I mean that is you're right or not by that is a design. Longer
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matches favor the better player. >> Oh yeah. So Jeff, you've been writing I
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think you know pushing 15 years now. Tennis analytics has advanced a lot in that stretch of time. How would what
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would you say is the way it's affected the game if it's affected the game? So
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if someone watched the US Open this next couple of weeks and they hadn't watched
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tennis in 10 or 15 years and they remembered what style of play they saw 10 or 15 years ago, would they see
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differences? Do has the analytics changed the game? Do you think in some way? >> Um, yes and no. And I think what it has
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what it has changed for players and coaches is the awareness that the average point is a short point. Um,
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there were lots of short points before. I mean, if you go back 50 years, you have a tour full of servant volers. Even
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a lot of successful women were serving volleying. Um, which you virtually never see now. So, those were very short
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points. lots of serves, aces winning the points, returns not coming back, first volleys winning the point. I don't know
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what the average point point length is, but it's like three and a half strokes
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even back then. Um, still now it's three to four strokes is your typical point.
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Now, that's pretty much always been true. If we go back 20 years outside of the time frame you suggest, you get a
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lot of big servers. You have like Richard Krychek and Greg Greg Rosski and Mark Filipus and those guys who are who
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are giving you short points because that's just the game they played and it worked. Um what you have now instead is
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everyone is aware of the fact that even if you don't have like the Mark Philipus
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Scut serve that you should be playing with that in mind. You should be setting up your serve for a plus one. You on the
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women's side there's a huge shift towards um swinging big on the return just taking your chances hitting a big
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return and maybe ending the point there. Uh so what it has done statistically hasn't really shortened points so much
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as it h the game has selected for players who will who are always looking to end the point if you're that's one of
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the big flaws for Alexander Zerv is he's very good at hanging in long points
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maybe as good as anybody else on tour. He can keep himself alive. He can make you a little uncomfortable and he he'll
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give you these highlight reel like 4050 shot rallies and you know what a 40 or 50 shot rally gets you? it gets you one
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point and then you're gassed after that. Like it's it's not worth it. And anyway,
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I I wrote something about this earlier this year that you do that and you still don't have a great chance of winning.
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The very best players at long rallies win like maybe twothirds of long rallies. So if you're, you know,
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Alexander Verv playing Riley Opelka, monster server, bad groundstroke guy, Riley Opela is still going to win one
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out of three of those points. So that's it's not the strategy. It's not a
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strategy that wins tennis matches. and it wasn't ever dominant, but it was always present in that you'd find
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players who who played with an eye on stretching out points, defense, and that's it's not gone, but especially on
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hard courts, it's basically gone. >> Okay, Jeff, I was in I happened to be in
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France when Michael Chang had his big French Open blow up in like 1989 or whatever that was, and he's the first
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person that comes to mind. It's just kind of the long rally, get the ball back, he's not going to win any big
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shots, but he's going to stay on the court forever. But that was 1989, and even that was a kind of a short moment
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in time. >> And that was that was clay court tennis. And if if you watch court tennis now,
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you'll see some people who are still playing that way. But it's fascinating
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to watch even the the grindiest like small underpowered claycourt guys. They are swinging big. like they'll hit these
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spin serves out wide to open up the court and then they just wind up for the biggest forehand they can hit. It won't
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usually be a winner because you know these guys are 5 foot nine and they don't hit that hard. It's all just spin
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spin spin spin spin but they're trying. Like the goal is still the same. Shorten
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points, force the guy out wide, create an opening, get it over with. >> Okay. All right. Well, listen, uh Eric,
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what what are you thinking about as you go into the US Open and are you going out there this year? You often make it
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out to watch a little tennis. Um, I' I'd be curious to hear any specific
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storylines you're curious about. >> Well, I am going next week to the US
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Open. I'm going on Wednesday, which is Wednesday evening, which is men's and
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women's quarterfinal, which should be interesting. Um, but you know, Jeeoff,
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I'd love your thoughts on for some reason, at least at these rounds, I find the women's game much more interesting.
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I mean, the match, I'm sure you watched it last night. The match between Venus
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Williams and Mukova was incredible. I mean, the fact that Venus played that well at 45. Um, I mean, in that second
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set, she looked great. How do you think about the women's game right now where I
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could literally list certainly the top seven or eight players I could list at least seven or eight players that could
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win it on the women's side and it might be even more than that if you include
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Andre Evva you know certainly Rabbakina can win certainly the big three of Sabalena Goff and Swante I mean there's
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at least five six seven eight 10 players that could win it how it's the women's
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game that's got me much more because of the variety and diversity how do you
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think about it. >> Yeah, I I think the women's game has a reputation for that variety and
00:19:32
diversity. I'm not sure whether I buy that narrative anymore. I don't disagree
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with your main point that it's more interesting game. Uh like I was just uh talking about with the in the broader
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trend, points are getting shorter. Someone like Mukaba is super interesting. She can play an allcourt
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game. She can grind it out from the baseline. She can do a lot of different things. She is a dying breed. I think uh
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more likely you have you're going to see somebody who's sort of a mini Sabalanka
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um who will swing big on return, hit big serves. There's a a lot of women like
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that. Um I mean one >> Anna Samova as Anna Samova as an example. >> Anna Samova is a great example. Yeah,
00:20:09
huge hitter. I mean she's a little more interesting in the sense that she doesn't if you saw her walking down the
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street you wouldn't think, oh she scares me the way that Sabalena might. Uh but
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yeah, she hits a Oapeno. I mean there's lot I mean there's lots of these big
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hitter on every ball. >> Yep. Absolutely. Um so the so there's variety in the sense that there's some
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women like that and there's women who aren't quite as extreme. I mean certainly Shantek balls in that
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category. Uh but yeah I mean I think there's it's less likely that the serve
00:20:40
itself is going to end the point. It's it's more likely you're going to have a
00:20:43
player who's who's going to end it on the second ball. You don't see that as
00:20:46
much in men's tennis. Whereas with people like Osta Peno or Anosimova that you mentioned, you are going to see
00:20:51
players who who are really geared to ending the point or forcing the issue on the second ball. Uh and then yeah, you
00:20:57
get you get the the Mukova, someone like Koko Goff can rally with the best of them. Shriant can rally with best of
00:21:02
them. So there's certainly some some diversity there. What you're never going
00:21:06
to see like you'll see in the men's game is you two people who are just ace ace
00:21:11
ace ace ace. And that's always been the knock on the men's game even if it
00:21:14
wasn't true of everybody. uh you won't get a match like that. So, you're spared
00:21:18
that in the quarterfinals. Uh you just might get a lot of return winners, which I'd argue maybe not much more
00:21:25
interesting, but uh but it is a different strategy. >> Let me ask a question. What role do you
00:21:30
think it's a follow on Kate's previous question, what role do you think analytics plays in tennis? And here's
00:21:35
what I mean. Like, I don't need advanced analytics to go maybe I should hit more
00:21:40
balls to Federer's backhand. Like, they knew that back then. And I don't need
00:21:46
advanced analytics and ball tracking to know that. So let's call it, you know,
00:21:50
from a statistical perspective, let's assume that they could assess main effects like, wow, the first serve
00:21:56
really matters. Wow, this person's got a weaker backhand. Wow, let's try to, you
00:22:00
know, hit more slices. This person has trouble getting the low ball. Let's assume all of that was known even in the
00:22:05
McEnroe, Borg, Connor's days and all that. What impact do you think analytics
00:22:10
has had once we take away I'll call it the main effects? Yeah, those that's a good point. I'm I
00:22:16
am quite skeptical over the of the overall influence of analytics. I find it all very interesting from a a
00:22:23
postfacto kind of perspective. But but yeah, if I if I were a coach, there would be a lot of information I would
00:22:30
not pass on to the on to players. And for as long as I've been doing this, I'
00:22:34
I've been struck by how little coaches tell to players when they have the opportunity. There was a span of time in
00:22:39
the women's game where they would do encore coaching by having the the coach
00:22:44
come down and and talk to the player uh on the sideline. So you'd get some insight into that and they'd come down
00:22:50
with, you know, two really basic points and like you say, everybody knows hit to
00:22:53
Feder's backhand, but the coach would come down and say, you know, just focus
00:22:57
on getting your serve deep, hit to their backhand. Like are you serious? Like that I heard that stuff when I was
00:23:03
getting coached when I was what, like 13 years old. Is this really >> what it is? But I mean, one perspective
00:23:09
on that is tennis is hard. I mean, it's all coming at you fast. You don't have a
00:23:13
lot of time on every ball to sit there and think like you're not like a basketball defender who's thinking like
00:23:18
how can I edge this guy, you know, one foot to the left or into this zone or that zone. Like that would be nice if
00:23:24
you could do that. But if you're facing a 120 mph serve in the corner, you're
00:23:28
not thinking how do I edge her back into that corner. You're thinking, how the
00:23:32
heck am I going to put this in play? So I think that's the issue with virtually
00:23:36
ev every question like that. Some of it you can build into training and I think that's what coaches do is they they
00:23:41
structure their training around analytical insights but in match I think you you you fight with the tools you
00:23:48
come in with. >> Uh we want to go to Audi but real quick followup that I was going to go that
00:23:51
direction. The self scouting has to be a part of it right because even if you knew you we've heard we've heard this
00:23:57
across sports actually. Even if you knew that you needed to, you know, rotate your hips a little bit more when you're
00:24:04
swinging a baseball bat, to be able to be told precisely where you are and where the average person is and where
00:24:09
the best people are, that really helps on the coaching side. It's got it must
00:24:12
be the case that in tennis there's that kind of self scouting and say, "Well,
00:24:16
you're much stronger in this part of the court than that, or this stroke is better than that, just for your own
00:24:21
development in the training regimen." And then Audi's going to jump in here.
00:24:26
>> Yeah, absolutely. And and yeah, I think that's where most of it's happening like
00:24:29
I say on the on the coaching side and and more self- scouting because yeah, you have maybe maybe one full day to
00:24:36
prepare for an opponent that your your coach can can scout a player and prepare a game plan. Sometimes not even a full
00:24:42
day, maybe not even a chance to practice with that in mind. So I mean the self scouting is certainly the the biggest
00:24:47
place where there's an opportunity to exploit. >> So sometimes even the most obvious
00:24:52
things are missed. So, for example, like in baseball, analytics told told um most
00:24:59
base dealers to cut it to don't do it. It was negative. Um and and that only
00:25:05
certain players should do it into certain times. We're undoing that slightly because of the way they've
00:25:09
changed the rules. Um it also showed people that they're standing in the wrong spot. For 100 years, they stood in
00:25:14
the wrong spot and and and the fielders are now standing in the wrong spot and the correct spot and it's just just
00:25:19
changed the game. So going back to tennis, I've had I run um research seminars atmies over the summer and
00:25:26
every now and then a student wants to do a tennis project and they they ask questions and it most of those have
00:25:32
fallen down pretty hard because it's hard to get the data and it's and the
00:25:36
analysis is hard. But I I'll I'll throw out one of them which I wonder whether
00:25:39
or not um analytics could potentially answer if you had the right data. So there's obviously a there's some
00:25:44
trade-off between first serve um and second serve max velocity, right? Um and has that been analyzed? Like if you're
00:25:54
if you treat your second serve like it's a first serve, obviously giving up more
00:25:59
double faults, but maybe getting more second serve aces, what's the optimum?
00:26:04
that's some seems to be something that that is a hard question that that I would imagine isn't known or would take
00:26:12
some serious analytics to solve. Um is that a problem that is worth considering because I have some students trying to
00:26:18
do this couldn't actually get the good data but but um that would be like a problem that I would imagine could
00:26:23
potentially have some impact or no? >> Well, there's the the yeah the I mean
00:26:28
the simplest version of that question is should players hit two first serves? Um,
00:26:32
and that question has that that question has an answer and the answer is no. Um,
00:26:37
it's it's it's not a huge difference to to the typical uh typical approach, but
00:26:42
you you'd lose maybe like 1% or one and a half% of the points you win if you
00:26:45
>> Let me ask a question, Jeeoff. Would you add variance, which could be good for
00:26:49
the weaker player? So, you lose mean but gain variance. And I want to gain variance.
00:26:55
>> Um, you gain double faults. That's the problem. I mean, aces. >> Yeah, you gain aces and you gain double
00:27:04
foil. This is the if you're if you're if the if you're the severe underdog, and
00:27:07
we've just learned from from our from our discussion that most players are severe underdogs, um they've got to take
00:27:13
chances, which means they're going to lose badly a lot more often. Um but they
00:27:18
might also be more competitive a little bit more often, too. Yeah, I think I think that's why you see
00:27:24
players swinging away on return because where you want variance is on return. On
00:27:28
the serve, at least in the men's game, especially true in the women's game, but
00:27:31
more so in the men's game, even if you're playing Alcarez or center, if you're a pretty good player, you're
00:27:36
going to hold serve most of the time. >> Um, that's not your concern. You know,
00:27:40
you can have a you can have a good day and you're going to hold serve every single game against Senator Alice.
00:27:46
You'll still probably lose in the tie breaks, but you will you could you'll
00:27:48
hold serve most of the time on the return. That's where you want to add variance. If the classic example is
00:27:53
Dustin Brown knocking out Raphael Nadal I think 10 years ago now. I mean he he just went went crazy on the return. Uh
00:28:00
he I mean Chip in charge came in behind everything he could hit big like and it worked. It probably n out of 10 times.
00:28:08
This is a great this a great analytics point which is you know you focus your efforts and ROI on the dimensions that
00:28:14
matter and even you know it's the problem that Fritz has against Alcarass isn't holding serve it's just that he's
00:28:21
not going to get breakings he's not going to break the serve that often and so you might as well add the variance to
00:28:27
the dimension where you have more to gain that's a great point great general
00:28:30
business point let me just comment >> Jeff you're about to make some point
00:28:34
nine out of 10 times what they're going to be humiliated >> it's not going to work
00:28:37
Oh yeah, but I mean you are going to be but that doesn't matter. You're I mean
00:28:41
you're going to lose anyway if you if you're like Vit Copa just lost to Yannik
00:28:45
Center one and one and one. I think that that was just a couple hours ago. So So
00:28:50
yeah, that's the alternative. If you go in big with a wacky game plan, then yeah, maybe you will knock out Yanik.
00:28:56
Maybe it's one in a thousand for Capria versus Ser. But yeah, the alternative is
00:28:59
you play your game, you are gone in 80 minutes and you won three whole games in in three sets. So yeah, I mean that's
00:29:08
not that great either. You might look stupid, but if you I mean I'd rather I'd
00:29:12
rather win. But to go back to your u your question auding the serves is I think the hardest thing about that
00:29:18
question is knowing how practical it is. So I mean what I think that presupposes
00:29:23
is that a player can have like a first and a half serve. >> Uh and in in theory, yes. So there's a
00:29:32
couple researchers whose names are escaping me at the moment who have looked at this at least from a purely
00:29:36
theoretical perspective. They looked at every match and what they what they basically tried to do was figure out how
00:29:42
effective each player serve was based on how hard they were hitting it in that match. So they would say, you know, when
00:29:49
when they were hitting at 123, they would win 73%. 122 they would win, you know, whatever percent and work out a
00:29:56
curve based on that relationship. So they could say, you know, we don't want
00:30:00
to go all first serves, but if we could go first serve and we could go 1.7 serve, then that's your optimum. So you
00:30:09
can you can work it out mathematically, but what I don't know and what I what I
00:30:13
doubt, frankly, is that you can take that information to Taylor Fritz and say, "Okay, now give me your 1.7 serve."
00:30:21
>> He doesn't know what that is. He's been he's been hitting the same first and
00:30:24
second serves for over a decade of his life. He's perfected those deliveries.
00:30:28
So, so let me let me counter that though. Taking another page from baseball is they have these high uh
00:30:33
speed cameras and immediate feedback. I can imagine and they've used this to to
00:30:38
essentially tailor design pitches for individuals. I can imagine if you sat with the with the player and say, "Okay,
00:30:44
your first serve is 125, right? And your second serve is I don't know what the
00:30:48
right number is. Uh I don't even know what it is. 80. >> Say 105. >> 100 105. I want to develop a 115 and
00:30:56
we're going to sit there with the equipment until you can do it. And and is that is that is that an outrageous
00:31:02
proposition? I mean, or or is it with with the >> Yeah, >> I would say in the state world of
00:31:07
Tennessee that >> I keep thinking of that Andre Agassi. I don't know if it's commercial or show
00:31:12
where it's him versus Feder and he goes, "Now I'm going to give you a 113. Now
00:31:16
I'm going to give you a 109." And Agassi is like hitting the gun on every single
00:31:22
number he just said. Like he knows what a 113 is. He knows how hard to hit. Now maybe that's Agassi just fooling around
00:31:28
or cuz he's Andre Agassi and you know Taylor Fritz ain't Andre Agassy. >> Yeah. I mean there's only one Andre
00:31:35
Agassi for sure. I would doubt even Federer could do that and Federer would be the second guy I'd think of who might
00:31:39
be able to do that. Um it would be a pretty out there thing to suggest to a player. Um,
00:31:46
and >> but it's a it's a neat idea because it adopts probably the biggest revolution
00:31:52
we've seen in baseball in the last five or six years. It's player development
00:31:56
using a lot of technology and it's transformed some players careers. Now, one question might be whether it's
00:32:02
valuable enough to be worth the effort, but it's a neat hypothesis. borrowing
00:32:07
from another sport into into this sport >> would be the >> absolutely I mean I I would love to know
00:32:13
that someone was out there trying it. Uh and maybe maybe it just needs to take a
00:32:19
little more time because I think when players are really developing es especially
00:32:24
well I'm not sure whether I'm going to pick a gender on that but when players
00:32:27
are really developing their adult game there I mean they're they're 12 or 13
00:32:30
years old. I mean there are exceptions to that rule but they're figuring things
00:32:33
out when they're pretty small. So even prospects we're seeing now like they
00:32:39
>> their game has been pretty much in place for a long time. They're not going to
00:32:43
>> their tennis schedule doesn't allow them to take 6 months and you know work out
00:32:46
their 113 serve >> uh the way that a baseball player could or they're certainly not going to take a
00:32:51
year off tour because you know they got cut the way that a baseball player might.
00:32:55
>> So it might and we might see it when you know the developmental period catches up
00:33:01
with the uh with the length of time we've known this stuff. We're gonna need to let Jeff go. Eric is
00:33:07
asking for one more question. Eric, is it gonna be a quick one? Can you jump in here?
00:33:11
>> It is. It's a quick question. So, Jeeoff, I would also imagine that the
00:33:14
answer has to be what was called a mix strategy. And what I mean by that is if I knew your second serve was always 115,
00:33:21
that isn't doing squat either. So now I'd have to have the first serve. And
00:33:25
sometimes I hit it 105 in the corner. Sometimes they hit it 115 cuz if everybody knew Jeff Sackman was the 125
00:33:32
115 guy, they can return 115. So it would have to be I mean there'd have to be a mixture no matter what you do.
00:33:41
>> Yeah. And I mean to some extent there already is. I mean I I was simplifying
00:33:45
to say that you know Taylor Fritz has a first serve and a second serve. Taylor Fritz can hit a whole ton of serves and
00:33:50
they are all pretty consistent and they're all pretty reliable but it's a
00:33:54
it is still a limited number. So I mean it it might be four different first serves and the real magic comes from the
00:33:59
guys like Federer or Ashardy who can completely disguise them. So it's like a
00:34:03
pitcher throwing four different pitchers out of the same arm slot. >> Uh but but that's rare and even even
00:34:11
then that that's enough variety. I mean, and going back to tennis just being
00:34:14
freaking hard if you're facing Taylor Fritz from the line, then if if your opport your options are, you know, 125
00:34:21
that way, 118 that way, 106 with slice that way. I mean, good luck, man. We we don't need much strategy to just to say
00:34:31
you're probably not breaking that guy today, >> right? All right, Jeff. Thanks. Always a
00:34:37
always a pleasure to talk to you. um wish you the best with the work that you're doing and wish you um good fun
00:34:42
for the next couple weeks with the with the US Open. >> Thanks very much. Thanks for having me,
00:34:47
guys. >> Absolutely. Jeff Sackman, the best in the business in tennis analytics. You
00:34:52
can read his stuff. His blog is called Heavy Top Spin and you can find it at Tennis Abstract. Tennis Abstract is an
00:34:58
organization that he founded. Jeff Sackman. That has been the first half of Wharton Rainbow. Come back and join us
00:35:04
after the break for the second half. Welcome back. Welcome back to Wharton Moneyball. Welcome back to the second
00:35:12
half of this week's show. Second half of a full hour of sports analytics here on
00:35:18
the Wharton podcast network. This is Kade Massie hosting this week along with Eric Bradlo and Audi Winer, two
00:35:25
longstanding co-hosts and colleagues of mine. Shane Jensen is out this week. Shane is out doing Shane things here in
00:35:32
late August. We are just off the line with Jeff Sackman. Always a pleasure to talk to Jeff. It's as much of a pleasure
00:35:39
to read him. If you have any interest in sports analytics, you should be looking
00:35:42
at his work on tennis analytics. It's as good as there is and it has been. He was
00:35:46
kind he was one of the first real sharp quants in tennis. Guys, late summer, um,
00:35:53
we've got football dead ahead. We've got college football week one, a full slate.
00:35:57
We'll talk a little bit about that. And then we're going to have an overtime
00:36:00
segment, an extra segment with Ralph Russo to talk in more depth on college football after this regularly scheduled
00:36:08
show. We've got some other big stuff going on though. Golf. We've been talking golf off and on this summer.
00:36:15
It's a writer cup year, which makes it all a little more interesting. And then
00:36:19
we've just come through the I Eric, you have to remind me what they call these
00:36:22
things. The the FedEx or whatever it is these days. >> FedEx Cup. Y >> the the FedEx Cup. But but the tour
00:36:28
championship, it's really it's not a major, but it's one of the bigger non-
00:36:31
majors. And amazingly and finally, the long national nightmare, long international nightmare is over over
00:36:38
Tommy Fleetwood won a PGA event. Eric, were you watching this thing? This was the thing that they cut down to 30
00:36:44
golfers. The last round is the last tournament is just 30 golfers. Fleetwood got the lead, I think, on day three and
00:36:51
then he closed the day on closed the deal on day four. >> Yeah, I mean, I watched almost all of
00:36:55
it. Um, I thought it was great sports, great TV. Um, the good news is, you know, all the golfers and so, you know,
00:37:04
as you said, it is the top 30 and, uh, it was a tough course, an interesting course. Um, and the thing that's
00:37:11
interesting is maybe this is, you know, it would be interesting to talk or, you know, maybe I'll message something
00:37:16
towards Rufus because this is one of those situations where I felt like if you looked at Tommy Fleetwood's, whether
00:37:23
it's an ELO rating or world ranking, he was probably his chances of winning were
00:37:28
probably downgraded too much because, well, he had only come in second seven times in the last year. All right, find
00:37:36
me another golfer other than Sheffler that's had as many top five finishes as
00:37:41
Tommy Fleewood. So, because he didn't get the number one, all of a sudden, we're downgrading him so much. I mean,
00:37:48
to me, it was almost not certain. It's never certain in golf, but I'm not
00:37:52
surprised he was in the top five. And if he's in the top five, why can't he win
00:37:56
it? And so I I almost feel it was like an outcome bias because he hadn't won
00:38:02
even though his world ranking was so high and he was in good form that all of a sudden he's not winning.
00:38:08
>> Well, that's a that's a that's great. That's a great question whether people
00:38:11
overb the the story. The narrative was he can't get it done. But let's be clear
00:38:15
about a couple of the stats right now. Now this is post tournament, but it wouldn't have been that different before
00:38:20
the tournament. Data Golf, which has the most predictive publicly available world
00:38:25
rankings, much better for predicting performance than the world golf rankings. Data Golf has him number three
00:38:31
in the world. All right, so just behind Rory, who's obviously just behind Shuffer, a stroke behind Shuffler. Um,
00:38:37
the other thing is he has 30 career top fives on the PGA without a win before this tournament, which is the most in
00:38:46
100 years. And so that's where the narrative has traction and you're questioning whether okay fine but did it
00:38:52
get overb essentially. And here's my empirical question for y'all. Do y'all
00:38:55
think we could model whether someone plays better with the lead after having won a tournament than
00:39:03
before having won a tournament or do you think there's not enough data to do so?
00:39:07
This is like career level modeling as opposed to you know any given tournament. Do you think do you think we
00:39:12
could observe a difference? Can we test and if there is a difference, find it that they perform better or differently
00:39:19
with a lead after having ever clinched a tournament? >> Yes, I do. I mean, but it depends how
00:39:26
far you're willing to assume stationarity. And I mean by, you know, there's basically almost a golf tourn
00:39:31
let's say 40 weeks of the year and then let's say we take the last 8 to 10 years
00:39:36
of golf tournaments. So now there's 300 and something observations where we've
00:39:40
had a winner. And again, if you only want to model the probability of winning, that's different. We could also
00:39:46
say, does the person perform better, which is, you know, their world golf ranking or their, you know, their data
00:39:52
golf ranking would have been the person should have come in seventh. Like it could be exceedences of their ranking.
00:39:57
We don't have to look just at do they win more often. Do they play better once
00:40:02
they've won? Is it like a change point model kind of thing? But I think the answer is yes. I think there's enough
00:40:07
data. If let me just say though this is probably your all other point and Audi will I'm sure be happy to jump in on
00:40:13
this the effect size is probably smallalish. So your question is it's not can we model it of course we can model
00:40:20
it but is the effect big enough that we'll see it >> right I mean this goes Audi's one of
00:40:26
Audi's great lines early in our show and then we kind of learned it is that he's
00:40:30
not saying that the effect doesn't exist it's just too small to observe. So, he's
00:40:34
talking about a clubhouse effect, some momentum. Like, sometimes these things might be there, but they're just too
00:40:38
small to this. >> I wasn't even thinking this is momentum, but sure. >> Since we're on golf, guys, since we're
00:40:44
on golf, it's time to point out that even something which we know is important like putting is nevertheless
00:40:53
the effect is too small to to I would say know with strong statistical confidence who is better and who's
00:41:00
worse. That's an that's an in golf even something that we can measure is is uh
00:41:06
nevertheless doesn't vary that much among the players. So when you get to Fleetwood in particular and you look at
00:41:12
those 30 tournaments, what did he what did he come short in? I mean what was I mean what aspect of his game because I
00:41:18
can imagine someone not closing because you know putting just didn't come through.
00:41:23
>> I love it. That's great. So this so we I don't know how much we've talked about
00:41:26
this. We need to do a full segment on it, but Audi has some research just over the summer, I think, finally.
00:41:31
>> Yeah. >> How random putting is and therefore how difficult it is to say some guys are
00:41:37
actually better or worse putters. And I think I mean, you could give us a quick empirical observation. It's some very
00:41:43
small number of guys that you can reliably say are better. >> Yeah. So what so what happened with with
00:41:48
putting is that you get we get we did what's called empirical bay shrinkage which doesn't impose um a knowledge of a
00:41:56
standard deviation on talent but doesn't we did impose a normal distribution on
00:42:00
the distribution of talent um which we could we could we could argue about right particularly the tales of that
00:42:05
distribution but what ends up happening is that we do have in any given season we we do have uh players who putt better
00:42:12
and butt worse but when we do our shrinkage or empirical based shrinkage those differences get really small and
00:42:19
among the golfers in any given you know two or 30 hund of them we do what's called an FDR which was uh we
00:42:26
essentially try to control the number of falsely discovered Good.

Episode Highlights

  • Tennis Analytics with Jeff Sackman
    Kade Massie and Eric Bradlo welcome tennis analytics expert Jeff Sackman to discuss the upcoming US Open and current player dynamics.
    “We're always delighted for a chance to talk with you, Jeff.”
    @ 01m 50s
    September 10, 2025
  • Dominance of Young Players
    Jeff Sackman reveals shocking analytics showing the dominance of Yannik Sinner and Carlos Alcaraz in men's tennis.
    “The shocking thing is that Carlos Alcarez is at 35%.”
    @ 03m 38s
    September 10, 2025
  • Venus Williams' Remarkable Performance
    At 45, Venus Williams showcased an incredible performance that left fans in awe.
    “At 45, Venus played that well. Incredible!”
    @ 18m 50s
    September 10, 2025
  • The Women's Game's Diversity
    The discussion highlights the increasing variety and competitiveness in women's tennis.
    “The women’s game has a reputation for variety and diversity.”
    @ 19m 30s
    September 10, 2025
  • Analytics in Tennis
    A debate on the role of analytics in tennis and its influence on player performance.
    “What impact do you think analytics has had?”
    @ 21m 30s
    September 10, 2025
  • Tommy Fleetwood's Breakthrough Win
    After numerous near-wins, Tommy Fleetwood finally clinches a PGA event victory.
    “Tommy Fleetwood won a PGA event!”
    @ 36m 36s
    September 10, 2025
  • The Challenge of Golf Analytics
    Exploring the complexities of measuring player performance and the impact of winning.
    “Can we test if players perform better after winning?”
    @ 39m 08s
    September 10, 2025

Episode Quotes

  • The shocking thing is that Carlos Alcarez is at 35%.
    Inside the Numbers: The U.S. Open & Player Performance
  • That's astounding and it's a great top line.
    Inside the Numbers: The U.S. Open & Player Performance
  • The goal is still the same. Shorten points, create an opening.
    Inside the Numbers: The U.S. Open & Player Performance
  • Tennis is hard. It’s all coming at you fast.
    Inside the Numbers: The U.S. Open & Player Performance
  • Good luck, man. We don't need much strategy.
    Inside the Numbers: The U.S. Open & Player Performance
  • Can we test if players perform better after winning?
    Inside the Numbers: The U.S. Open & Player Performance

Key Moments

  • Football Season Approaches00:54
  • Tennis Analytics Insights01:17
  • Sinner and Alcaraz Dominance03:38
  • Women's Game Diversity19:30
  • Analytics Discussion21:30
  • Serve Strategy Debate26:25
  • Tennis Strategy33:57
  • Golf Victory36:36

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