00:00:00
Most people actually hate marketing. We take inspiration if it's from any content, it's from it's from the most
00:00:05
common advertising tropes and then we kind of flip those on its head. The entire team, they do like a writer's
00:00:11
room the same way that you would you would do on SNL. And the people that are in that room that work for Liquid Death,
00:00:17
they don't come from these traditional advertising backgrounds. And so they're coming at it from a lens of of real
00:00:22
entertainment. You know, our creative director, he is the creator and writer of an Adult Swim cartoon called Mr.
00:00:29
Pickles that was super successful. One of our our lead copywriters grew up touring in a in a punk band and wrote
00:00:36
for The Onion. And then, you know, we've got this this network of comedians that
00:00:40
we also tap into for for all sorts of things, punch-ups, ideas. They'll come into the into the room with us and talk
00:00:46
through how you know, how how we can win the internet, right?