How to Rebuild Trust When Your Company Is Failing | Grit in the Boardroom

Trust isn’t a nice-to-have. It is an operating system for leadership decisions, boardroom decisions, and business resilience under real pressure. In this conversation, Erika Eliasson-Norris, CEO of Beyond Governance, speaks with Douglas R. Conant, former CEO of Campbell Soup Company, and one of the most respected voices in strategic decision making and corporate governance today. This is one of those executive interviews that doubles as a masterclass in board effectiveness, risk management, and what it takes to rebuild trust when an entire workforce has lost faith.

Doug inherited Campbell at its lowest point: declining performance, damaged morale, and the worst employee engagement in the Fortune 500. Over a decade, he led one of the most celebrated turnaround stories in American business, proving that company culture change and commercial discipline are inseparable. He turned over 300 of the top 350 leaders, lifted engagement from the bottom of the Fortune 500 to among the best, and delivered top-tier shareholder returns, all while insisting that people come first.

As former Chairman of Avon Products, Doug also brings rare chair perspectives on navigating restructuring, boardroom dynamics, and the difference between leading through operational command and governing through influence. This director dialogue goes beyond familiar anecdotes into the harder judgement calls that define high stakes strategy.

Together, Erika and Doug explore what leadership looks like when cynicism sets in, why growth under pressure demands both care and accountability, and how boards can know whether a CEO has the character for crisis.

What you'll find in this episode of Grit in the Boardroom:

· Why being fired in 1984 became a crucible for Doug's entire leadership philosophy: the importance of honouring people at every level.

· How boards should take shared ownership of culture rather than leaving it to the CEO or HR: governance lessons on stewardship that transcends any single tenure.

· Why boardroom decisions about exits and restructuring reveal more about an organisation's values than its strategy documents.

· How Doug ran a four-quadrant scorecard (financial, marketplace, culture, strategy) and paid executives on all four: a practical approach to board effectiveness.

· The story behind 30,000 handwritten notes and why celebrating what works is a strategic decision making discipline, not sentimentality.

· What happened when Campbell published employee engagement alongside shareholder returns: transparency, accountability, and business resilience.

· Why the combined Chair/CEO model can work in certain contexts: flexibility over prescriptive corporate governance structures.

· How boards can build genuine working relationships with management without crossing into operational territory.

· What exceptional clarity looks like in a boardroom, and why tiptoeing and posturing fails everyone.

About the Guest Douglas R. Conant is an internationally recognised business leader, former Fortune 500 CEO, and author of TouchPoints and The Blueprint. As President and CEO of Campbell Soup Company from 2001 to 2011, he transformed a struggling American icon into one of the most engaged, high-performing companies in the global food industry. He later served as Chairman of Avon Products, navigating the company through serious restructuring. Since 2011, he has led ConantLeadership, a mission-driven community helping leaders build trust, purpose and high-performance cultures. His work spans management case studies, c suite insights, and practical frameworks for leaders at every level. In 2026, he celebrates his golden anniversary of corporate work.

About The Host As Governance Assessor for the Post Office Horizon IT Inquiry, the largest public inquiry in UK history, Erika Eliasson-Norris is helping shape accountability, governance reform, and corporate oversight across the UK.

About Grit in the Boardroom Grit in the Boardroom is a bi-weekly podcast where Erika Eliasson-Norris sits down with the best in business for executive interviews. She and her guests explore corporate governance beyond the sealed doors of the C-suite.

About Beyond Governance Beyond Governance provides on-demand company secretarial support, governance advisory, and governance training to boards, Company Secretaries, and General Counsel. Beyond Governance help organisations strengthen governance, manage risk, and support critical projects without the need for permanent hires. Learn more here: https://beyondgovernance.com/