How to Dad - The Social Media Star with 6 Million Followers from Te Kauwhata

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Jordan Watson, better known by his alter ego “How to Dad” is one of New Zealand’s most loved content creators. And it all started with a random video for a mate that was not even intended to be for public consumption that blew up literally making him an overnight celebrity. Instead of being a one clip wonder he has turned it into a wildly successful long-term career.

His online stats are eye watering:

2.8 million Facebook followers

1.4 million you tube subscribers

1,1 million Tik Tok

850,000 Instagram followers

He also has his own line of unbreakable jandals and manages to fit in some serious charity work for Kids Can (Oh, and he manages to spend some time with his wife and kids that is not just for content!)

This podcast is a glimpse into the life and mind of the man behind the internet fame. There is lots of cool insights in here for anyone who is keen to learn more about how to make an impact online. But also, it’s just a good chance to get to know a very creative, clever and cool New Zealander.

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Chapters

00:00 Introduction 03:13 The Evolution of Podcasting and Content Creation 06:12 Navigating Social Media Platforms 08:59 The Journey of How to Dad 11:47 Behind the Scenes of Content Creation 15:10 The Impact of Viral Fame 18:06 Early Life and Career Aspirations 20:58 The Path to Radio and TV 23:47 The Making of How to Dad 26:51 The Role of Humor in Content Creation 30:14 The Challenges of Content Monetization 49:47 Viral Success: The Power of Parenting Content 56:08 The Transition from Day Job to Full-Time Creator 01:00:20 The Evolution of Content and Personal Branding 01:05:44 Unexpected Opportunities in the Entertainment Industry 01:12:08 The Shift in Content Creation Focus 01:18:41 Humor and Satire in Influencer Culture 01:20:45 The Golden Jandals 01:30:26 Philanthropy and Community Engagement

Brief Summary

Jordan Watson, How to Dad, discusses his content creation journey, parenting challenges, and the evolution of his comedic style.

Key points

Recognition for Parenting Hangover. Clint Roberts shares the joy of being recognized for their podcast, a milestone for creators.
The Challenge of Monetization. Navigating the complexities of social media monetization and audience engagement.
Love at First Sight. Jordan recounts his infatuation with Jody and how it changed his life.
A Comedy of Errors. Jordan reflects on his humorous approach to documentary filmmaking in school.
Memoirs of a Giza. An idea for documenting family stories that didn't take off as planned.
How to Dad Takes Off. A viral video leads to a series of successful parenting tutorials.

Episode highlights

Episode quotes

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Tension

40/ 100Low tension

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