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So this company that you started 10 years ago, current valuation 3.4 billion. Is that right? What is Halter?
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>> Good question. We have a collar that goes on a cow and an app on the farmer's phone. The
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collar does a range of things, but the core thing that's really unique is it trains an animal to respond to cues on
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the collar. The cows learn those cues and so you can fence them, virtually fence them, and then shift them from a
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phone. You actually can be a lot more precise and you can manage your land differently. And that lifts the
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productivity of the land. We make more food. It's good for farmers. It's good for the world.
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>> Did you imagine back then or wait like have it like a big blue sky vision about
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how the company might look at 10? Suppose what I'm asking is could you imagine it was going to be this this big
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thing? >> A small part of you hopes because [music] otherwise why are you doing it?
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Why are you trying? >> If if you knew how hard it was, would you have started? >> No.
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>> Definitely [laughter] not. That was a quick answer. >> Yeah, definitely not. Trying to pretend
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to other people or even trying to >> [snorts] >> to say to my friends what whatever that
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like you don't need to work hard. Just feels like a disservice. Like it feels dishonest. Like maybe that you can, but
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I wasn't smart enough to do that. Like Halter would not be here if it wasn't for some of those like absolute long
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hours and just the sheer effort. >> Are you proud of yourself? >> Oh, that's a good