
This episode features Mike Ruddling, founder and CEO of Radix Nutrition, discussing the company's origins, innovative marketing strategies, and the challenges of the nutrition industry.
Mike shares how Radix Nutrition was named after the Latin word for "root," emphasizing the company's focus on fundamental nutrition. He explains the decision to sponsor the podcast as a way to support the growing medium and connect with audiences.
The conversation touches on the controversial topic of performance-enhancing drugs in sports, particularly referencing New Zealand middle-distance runner Sane Robertson's ban. Mike reflects on the company's commitment to clean sports and the importance of maintaining integrity in the industry.
Mike also shares his background, including his journey from competitive swimming to cycling, and how his experiences shaped his approach to business. He discusses the challenges of transitioning from athlete to entrepreneur and the importance of resilience.
As the episode concludes, Mike outlines his vision for Radix Nutrition's future, aiming to address global nutrition issues and become a leading name in personalized nutrition.
Mike Ruddling discusses Radix Nutrition's origins, clean sports commitment, and future vision for personalized nutrition.

You just hope that they get past it okay.Mike Rudling, Cycling to Success! || Runners Only! Podcast with Dom Harvey
I could swim a thousand meters as a kid.Mike Rudling, Cycling to Success! || Runners Only! Podcast with Dom Harvey
Time traveling seems awful.Mike Rudling, Cycling to Success! || Runners Only! Podcast with Dom Harvey
It took me well now I just love going out on the bike.Mike Rudling, Cycling to Success! || Runners Only! Podcast with Dom Harvey
It's pretty sad that what people are eating is breaking them.Mike Rudling, Cycling to Success! || Runners Only! Podcast with Dom Harvey
It's impossible with babies though, isn't it? They cry all the time.Mike Rudling, Cycling to Success! || Runners Only! Podcast with Dom Harvey