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Izzy Whitley - Masterclass on Resilience, Building a $40 Million Business, Rob Fyfe & More!

February 25, 2024 / 01:06:36

This episode features Izzy Whitley, founder of ALH, discussing his daily routines, entrepreneurial journey, and personal challenges. Key topics include mental health, business growth, and family dynamics.

Izzy shares insights into his morning routine, which includes ice baths and workouts, emphasizing the importance of structure in his life. He reflects on his relationship with his father, who passed away nine years ago, and how that shaped his work ethic and drive.

The conversation touches on Izzy's experiences starting ALH with just $500 and the challenges he faced in the early years, including living on a tight budget. He explains how he managed to grow the business while balancing personal struggles.

Izzy also discusses his heart condition, hypertrophic cardiomyopathy, and the impact it has on his life and work. He emphasizes the importance of self-care and maintaining a positive mindset despite setbacks.

Lastly, the episode highlights Izzy's aspirations for the future, including expanding his business and his desire to be a supportive father, contrasting his own upbringing.

TLDR

Izzy Whitley discusses his entrepreneurial journey, mental health struggles, and the impact of his father's passing on his life and business.

Episode

1:06:36
00:00:00
[Music] Izzy Whitley from alh Welcome to my podcast cheers brother thanks for having
00:00:31
me on hey mate thanks for coming over it's been a hell of a day hell of a day
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it's uh at the moment uh quter to8 on a Thursday morning um you made me come
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around to your well you didn't make me you suggested I come around to your house at 4:30 yeah we had two options
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and if you didn't pick that one I was going to be pretty disappointed so how
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you pick that one so option so yeah that was option one which was the harder option of the two so what's the morning
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entailed uh so 4:30 you you came at mine you're early you're on time which is was
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always good uh we jumped in the uh ice bath for a few minutes each and then uh went out to
00:01:05
HQ did a little session had a little sauna had a coffee and here we are it's
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only quarter to it and this is like an average morning for you yeah when I'm in Oakland
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yeah yeah yeah yeah so you wanted to give me an insight into what an average morning for you so you you just went
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putting it on Dick swinging this was no no no no yeah yeah hooking into it it's
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routine is important for me right I like esecially when I'm here in in in Oakland
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it's um it's probably the only time I can get a sense that I'm in control of
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my time and kind of using it to the best of my ability and and and getting getting a sense of kind of control is of
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that time a good thing oh and I I I I loved it and um I was more than happy to do it because if you're going to give me
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time to go on my podcast it's interesting to get more of an insight into who you are before we sit down to
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do it um I I was last night when I was um researching you I was trying to think how
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do do we know each other through Sarah Tetro Sarah Tetro is a good friend of mine s Sarah F now um mother F that's
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what I call her um yep so I was about to do my first marathon with my brother banjo um and uh I said gez what do I do
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she goes message Dom he's done hundreds so that's when I flinged off a DM and uh
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sent you message I said quick F I was actually at the start line about to run and I I think she sent you a photo and I
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was like quicki tips man you're like you only run your first marathon once and I
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was like enjoy a pretty good tip yeah what else could I say too late to train actually I got a voice note for her
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she's in London at the moment yeah oh that's Bluetooth hang on just turn the Bluetooth
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off way to motivate is to tell him he can't do something like you'll never be the CEO
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of a big company that kind of thing not that I've ever met a human who needs
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less motivating than he does he's got enough drive for everyone yeah Fair cool
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yeah that's probably a perfect way perfect description I see but I've um I
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did quite a bit of research on you you're a curious guy so I feel like there's two trades of thought there's
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people there's like um you know your haters that you can use as Mot negativity like that you can use as fuel
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um but then on the other hand Rob um said to you once um oh this is this company's worth like 30 million a year
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or whatever and you you weren't thinking that big so you're like well if he says
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it then I can do it so it's like you just find positivity from everywhere look dude I you know every day first and
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foremost every day you can wake up and and move your body and do something you want to do and get out of beds a good
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day and uh it's just about kind of being optimistic and and positive on on on
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things that happen throughout it so you know I latch on to things and and there's probably a few comments a year
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that I'm like oh and I'll just you know really hone in and Hyper focus on on
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achieving that and looking forward to that so I'm always kind of open ears for
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for one of those comments which come around every few months and I'll focus on it yeah another thing I found um
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quite weird this morning um I'd heard this about you and I thought this is something we'd have in common I if I
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find a song I love I I can listen to it on repeat listen to and over again um but you like we when we were on the ice
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bath on your deck at home we had this it's a and it wasn't a great song it's
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just a beat some it's a week beat man yeah Panic Room yeah not even a great no
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it's not going to be a classic it's not a Timeless so you're playing on that on
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Bluetooth in your home then for the car ride 20-minute car ride to your to your alh headquarters we had it there then
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you put on Bluetooth um while we were doing a workout then it was playing while we were in the sauna then on the
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way back into town yeah um So Pro probably heard that Panic Room song which is again nothing song maybe 30
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times this morning yeah well it's consistency for me right it it it just kind of helps me almost Anchor Point
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back into to whatever I'm thinking that day so yeah but I've also heard you talk
00:05:11
about the importance of time and in particular a thing called compounding time which I'm familiar with um wouldn't
00:05:17
that time be better spent listening to podcasts which can make you better well hey I'm on a flight tonight so I'll
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listen to a couple of the the Dom Harvey ones all right okay all right I feel like um in the easy Wily story this sort
00:05:28
of um three there's um um the early years you know the childhood the foundation then there's the um adversity
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which is a very very short but a very significant chapter over a couple of years in your life y um and then there's
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the beginning of an entrepreneur which I feel like you're still in that chapter
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now just just getting out of neutral in that chapter I feel like um we start with the current chapter the
00:05:52
entrepreneur chapter and then we'll go right back to chapter one and chapter
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two okay so alh outet labor High was Ackland labor higher and labor higher yep um branches around the country you
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you start you're 29 now yep you started this business at the age of 21 with 500
00:06:09
bucks yep so what like what do you do when you start as someone that's never
00:06:13
started a business what where does 500 bucks go it went into the incorporation fee it went into going and um paying The
00:06:20
Upfront cost for a phone plan um and it paid for my first uh Facebook um paid advert on our Facebook page so it was
00:06:29
gone pretty quick 500 go that's nothing so um yeah actually for anyone that doesn't know what is Oakland labor out
00:06:37
labor so we're a temporary and a permanent Staffing Solution um to any range of businesses that are just
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needing some support in in their in their internal staff but kind of bring it in we I like to say it's a tap on and
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off service but sometimes the people need to tap on for longer than they're not so we just love coming in injecting
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some of of our culture and through the people that we put in and and helping service those needs and this has
00:07:04
dominated your 20s and you've grown it into a behemoth and I know you you'd
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still say you're in the startup phase potentially yeah yeah in my opinion where for where we're going to get to
00:07:13
then yeah yeah so th those um those early years where you you have $500 and you pump that into starting up the
00:07:19
company with a Facebook ad um how do you survive like what do you do it's funny
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like I look back and I think you know for me even at 21 on 500 bucks I was on study link at the time I
00:07:32
was still living the best life I'd ever lived so it's not like my life ever had
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to scale back to start this business and I look back and I think each year I've
00:07:42
never overextended my lifestyle that if we ever had to I ever had to pull it back then I I could pull it back so
00:07:49
whilst I can look back and be like how did I do that that was still that was great for me that was the that 21 I was
00:07:55
living better than I was when I was 20 when I was 20 I was living better than I was when I was 9 so my life only got
00:08:00
better and you don't know what you don't know I didn't know what it was like to
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live in a better environment or or or surroundings in what I did so I was fine I was buzzing it's not till now I look
00:08:09
back and I think that might be a bit tricky to to dial back in were were you making money from um from day one or
00:08:15
were you just suring on that study link dude I didn't pay myself for 3 years the
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the first salary I paid myself was in year four and that was on that was $375,000 and for me that felt great so
00:08:26
how how are you scraping by in those early years well I was I was studying at the time but I'd still go and do I'd go
00:08:32
and do laboring for alh and I'd pay myself for whatever work I'd do on site
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but I wouldn't take myself any money out of the pot that I was trying to grow to
00:08:41
to continue pushing so what keep so you're you're you're a driven guy um so before that
00:08:48
you were um a very good footballer oh I wouldn't say very good but yeah you you
00:08:52
were devoted in your hardw working um so you're in this alh thing for a few years
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I suppose you're seeing some sort of some sort of growth or some sort of green Roots whatever you want to call it
00:09:02
but what what keeps you from getting bored and thinking now I got to move on to something else like you know that's
00:09:08
actually a relatively common question because it took a long time before I started to feel any tangible or or
00:09:15
physical or visible results in the business especially in the way I was living but you know I've never done this
00:09:22
for a dollar figure I've always done it for the challenge that that comes with
00:09:25
it and I think that's what always excited me I was con conly being exposed out of my comfort zone um and having to
00:09:33
learn on the go how I can resolve this problem how I can do better um so that constant kind of constant push was
00:09:43
addictive and it still is can't help myself so can you remember the the very
00:09:47
first one in the early days like first client first paycheck first whatever yeah it was a landscaping one um and I
00:09:54
never forget I was like oh this is great and I I kind of said to myself I just need to get 10 5 to 10 10 people out on
00:09:59
site and then I can do that for a year and I'll decide what I want to do next
00:10:03
in life cuz for me I wanted to be in the in a suit and kind of work in the CBD and stuff like
00:10:09
that I'd never experienced it right like I'm from a family of Tradesmen so kind
00:10:14
of no one in our family ever went to work in a suit and I thought I just want to change it and for me that was a sense
00:10:20
of a physical kind of appreciation that that you're doing something different I
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can think of even worse than going to work in a suit any day this is this is me dressed up so um so yeah that changed
00:10:30
pretty quickly but the the the constant challenge that I've been provided with
00:10:35
from from alh and and some of the other businesses gets me out of bed every day and I love doing what I do so so in
00:10:42
those early days um I've heard stories about you just like eating noodles yeah
00:10:47
yeah yeah yeah Maggie chicken soup C soup cup noodles is that um is that faction or is that adding adding man and
00:10:54
and I still have a couple of Maggie soup cup noodles in my cupboard at home cuz I
00:10:58
just a great little fix but that's all I could afford like at that time right it
00:11:02
was like and then I just get big like 24 backs of Coca-Cola and uh and that was kind of my thing so but the noodles for
00:11:10
like breakfast lunch dinner and dinner yeah yeah and you know you'd go up for
00:11:13
the oldd client thing where you'd kind of get some food or whatever and I'd
00:11:16
possibly duck into Benji's family home and grab some of their dinner but I pretty independent dude but again for me
00:11:24
it wasn't like my lifestyle was ever scaling back it's not like we ever had
00:11:28
great cupboards full of food at home or or an amazing fridge full of food it was
00:11:33
kind of like just what how can I get by you know yeah what's 91 pit like compared to 98 yeah and so when did Rob
00:11:41
F Rob F by the way um prominent New Zealand businessman um he was the the CEO of e New Zealand for a while he was
00:11:48
was he the boss of like A&Z or bnz one of the banks one of the banks yeah and
00:11:51
then um during the pandemic he was um called into by juster to be part of the brains trust yeah um down in Wellington
00:11:58
so he's very very successful very knowledgeable um now married to um Sarah Tetro Sarah 5 as you said um when did
00:12:06
when did you first meet him how did he come into the PED I'm guessing that was
00:12:09
a turning point of business met him met him through a mutual friend probably five years ago um oh no actually I would
00:12:16
have met him probably six or seven years ago and we just got along really well and we kind of just grew a bit of a
00:12:24
relationship in a bond s is really easy to get along with person um and one thing led to another and end up
00:12:32
picking his brains about um about work and stuff and then we went on the Milford track walk actually
00:12:38
together and that was probably for me the most inspiring week of my life that that that for me was a week that I the
00:12:45
week I didn't know I needed well not that I didn't know I needed but the week
00:12:49
that I I if I could go back and think about it and pinpoint where the ambition really got ignited um it was it was a
00:12:57
week with Rob's and sar's um close friends um and that was just like whoa
00:13:02
like he was sharing some of the War Stories and stuff of of some of his career and I was like I want to be able
00:13:07
to have those those stories and go on a walk with a kid at 23 and and and give him some fuel and the thing so that what
00:13:15
sort of War Stories like buying boeings yeah bit of that there was a bit of the airb the B but it was um there there was
00:13:21
there's all sorts of stuff that was just fascinating for me the there some of the
00:13:25
numbers and the transactions that he was doing on behalf of you know new Zeal whatever those are just numbers I'd
00:13:30
never heard before my my uncle late when I was growing up I'll never forget he
00:13:34
was on $144,000 and he was the the the the biggest ear I'd ever met right in giz
00:13:41
and I looked at him like he was Jeff Bezos and kind but that's what I didn't
00:13:45
know right and he was really inspiring and motivating for me at that point but the great thing about life and
00:13:51
relationships you kind of commit people throughout that continuously keep fueling your fire if you're looking not
00:13:58
that you go out looking for it but it doesn't take long to kind of naturally
00:14:01
align with some of those people you're like oh well hold on here you go those
00:14:05
are the things yeah it's was like the analogy um that that I was telling you
00:14:08
before I feel like it's um it's like climbing a tree like you reach Pho next
00:14:11
branch and then you reach and I suppose there's some people that'll the branch
00:14:14
be 144,000 a year and when they get there they're like no I'm I'm good this
00:14:18
is my Branch this is my ceiling yeah um but if you've got that growth mindset
00:14:21
you're going to keep looking for that next Branch or that next taller tree whatever it happens to be so so Rob so
00:14:28
yeah it's interesting so so your father passed away you started this business uh
00:14:32
you're like three four years into the business before you met Rob F so he's
00:14:35
like a business partner now business Mentor Father Figure as well yeah look I dad nine years today right since since
00:14:43
dad passed away um and and I think I'm incredibly blessed to have someone like
00:14:49
like a Rob that I can spend enough time in and around their their family home where I can kind of unintentionally get
00:14:56
that kind of you know I guess he's a phenomenal bloke right personally and professionally so it's it's it is a real
00:15:03
blessing that you know he's incredibly respectful really kind caring guy and
00:15:08
and and I've never been around a a BL like like that so it's been cool to
00:15:12
learn in in a few areas of life often have you have you had had a falling out like where youve had a tough talk and
00:15:18
you then you don't talk for a couple of days couple of weeks what people don't
00:15:20
realize is is I've never had a falling out with Rob i' Rob Rob could call me
00:15:25
anything and I'd walk away right and it if you know well that's not like me I'm
00:15:30
kind of always pretty willing to for a fight but I've got so much respect for
00:15:33
him um I've definitely had a few frakin you know wax from him I've probably had dozens and dozens of of wax
00:15:42
but every day's a new day with Rob and and and that that's the one thing that
00:15:46
that we've we've not ever had that conversation but that's just what we
00:15:50
know you know can say one thing and then it is what it is the next day yeah so you say WX so verbal verbal
00:15:57
ver probably been times he wanted to physically wet me there's probably been
00:16:02
him and Sara uh so there's probably been dozens of times he's probably thought
00:16:06
jezy could probably do with one here but uh but any of these um wax spring to mind any any of that stand out as being
00:16:13
significant oh yeah I I I probably one to do with um one to do with work I'd
00:16:20
we'd kind of as alh was growing I financially am pretty comfortable in that area in business have have learned
00:16:27
to become more com fortable I'd made a mistake on not uring for certain invoices so basically I'd
00:16:35
told him that we'd outperform this three Monon period than what we actually had
00:16:40
we ended up basically making break even over this three-month period when I thought oh we've made all this money but
00:16:44
I hadn't accounted for these invoices and to my defense I thought that uh I thought that um I could blame the other
00:16:54
guy the guy that we had in the position at the moment I worked in there and I never forget yet just doing hot laps up
00:17:00
and down Rob and Sara's driveway cuz I said to Rob mate I need to come and talk
00:17:03
to you I I need to own something here and I'm gasing myself up I'm like man
00:17:07
you'll be fine get in there you know he's going to be really accommodating
00:17:10
he's going to see where he coming from kind of within a minute I sit down I'm
00:17:15
shaking and Rob's kind of got this like cold look that he can turn on really
00:17:20
well and that's when you know it's not going to be the conversation you were
00:17:23
anticipating it was going to be and SC the [ __ ] out of me and uh and I there like you know Rob like this is kind of
00:17:30
this happened and he should have been doing this and Rob just straight don't
00:17:35
don't try and blame him on this is a you problem this is your business you're not
00:17:38
close enough to it you've got two Detachment I just sitting there kind of it's kind of it's never the thing is
00:17:45
with the works I've had it's never it's never like an attack on me personally
00:17:50
but it's so direct and you're like was like and it's just just so to the point
00:17:57
like you know and instead of using eight sentences he'll use two so it's kind of
00:18:01
constantly doing those things um and you know um perception's been a big learning
00:18:08
stuff for me right the first few years you kind of especially from 21 to 24 there's definitely times I probably
00:18:14
thought I was a bit cooler than than what I was and now pretty quickly like stain your lane what do what do you mean
00:18:20
you're not oh just just little things like if I was ever you know if if I was
00:18:25
wearing a shirt that was probably a little bit too nice for me to wear in or something like that like what are you
00:18:28
wearing that for like you shouldn't be wearing that do you know what I mean that's kind of always always actually
00:18:34
looking out for me and making sure I'm not looking like a Dicky because perception is a big thing and and I and
00:18:41
and I really focus on it and uh and there's just many touch points where it was kind of like there's been that many
00:18:48
that I can't you know again as funny I was Toby's 21st the other weekend
00:18:54
someone said to me do you actually does anyone actually ever tell you what off you know don't kind of report into
00:19:01
family or whatever and then I went back and I said that to S Rob I said just got
00:19:06
asked if you guys have ever told me off before and they both hysterically started laughing they're like ah geez if
00:19:11
they heard half of them that'd be in F laughter so yeah so so yeah Rob f is the
00:19:16
is the chairman of alh now and and fit out the um the other business yeah um I'm I'm guessing a lot of like I mean I
00:19:24
don't know I'm purely speculating here cuz I know nothing about anything but I
00:19:28
me I'm guessing a chairman job a chairman role or chairman position is like cracking the Whip and getting the
00:19:33
CEO like thirster and hungrier but with Rob is it more like holding the range like trying to hold you back yeah that's
00:19:39
what like an angry dog on a lead that's probably his Des description he's kind
00:19:44
of like w he's like he's just trying to kind of hang on to the tail right and
00:19:47
I'm just trying to go full full pace and you know there's def definitely
00:19:51
decisions that if he didn't influence me not to make the business would be in a
00:19:55
trickier spot for sure so it's guess the chairman is is the mentor and and and
00:20:01
and helps direct the CEO and support him yeah so so we're recording this towards
00:20:06
the tail end of 2023 how what's your revenue for this year for alh in this calendar year we we'll we'll probably
00:20:13
come in in around the mid 4S so we're going to go for 50 we probably might get
00:20:19
early early 40s but you know it's been it's been a challenging year the economy's turned pretty quick um it's
00:20:27
the the market in that we found the trickiest the opening of the regions that we have that that's been that's
00:20:33
been phenomenal for us and that that's actually been a really key foundation
00:20:37
for this business to keep pushing so it doesn't take much things to turn to kind
00:20:41
of start to have to reevaluate where where you sitting and redirect but all in all we you know and amongst the
00:20:47
economy and the things that have happened we're freaking excited for next year and yeah I've heard you in some
00:20:53
other podcasts talk about your goal is to get to like 100 100 million Revenue so you're at 40 million for this year
00:20:59
goal is to get to 100 what what does that mean exactly for someone that knows [ __ ] about business look 100 mil's not
00:21:05
the goal anymore we want to go bigger um I think we can uh we're opening up in
00:21:09
Brisbane in in February um which is going to be awesome and that's a whole another Market that we we're looking
00:21:14
forward to getting into Australia labor hire perfect big fluk big fluk where else can we go Africa labor Al Asia
00:21:22
anywhere anywhere a anywhere labor high it's perfect um so like what does it
00:21:28
mean to some look it it's it's it's strictly a sales metric it's not
00:21:33
actually a performance metric it's it's like a market she metric so you can know
00:21:37
how much of it you're capturing the performance of the business ultimately is the bottom line and how much profit
00:21:41
you're generating but Top Line gives me a sense of how much Market we are capturing in and amongst this this
00:21:47
market so that's kind of always been my focus where then we can start to drive
00:21:53
performance when we once we get that critical mass so it's it's just kind of
00:21:56
adopting and and and trying to steal as much of the market as we can and so how does your um position so your CEO
00:22:04
managing director managing direct so you get paid a salary yep get paid a salary
00:22:09
but and is it a good salary or look it's I'm not complaining about it it's it's a
00:22:14
good celery it's definitely an under Market celery like um but um and it's
00:22:20
probably the first time I've had the celery and but you know I I work my ass
00:22:24
off and I've worked my ass off for seven seven and a half years is it more than
00:22:28
made on 144 it'd be pretty close but uh but but you know like it's it's one of those things you you like if
00:22:38
if you actually kind of you know I didn't pay myself for the first four years and I'm actually constantly always
00:22:43
thinking where I'm not in it for this year or next year or the year after and
00:22:48
if I get another 40 Grand or 50 Grand this year it's not going to change my life next year so I'm constantly
00:22:55
thinking well I'm always willing to sacrif I some of my remuneration for for
00:23:01
generating bringing in bigger roles creating new roles so we can continue to grow this business because the the
00:23:06
dollar figure is not what gets me out of bid every day it's a challenge yeah well
00:23:09
I I suppose ultimately it's your company as well so you're not sitting there
00:23:12
going yeah man my boss is a [ __ ] prick it's my company but I've like I
00:23:16
probably made a decision a couple of years ago to make it feel like it wasn't
00:23:21
I was kind of like all right I'm I'm effectively a CEO but managing director
00:23:25
I just want to make it and and having a CH does make you feel like it's not your
00:23:29
own company at times which I like that that's great for me it's that's what
00:23:34
some someone like me really thrives off it adds accountability adds Direction and and I've got results that we're kind
00:23:41
of constantly being reassessed on so it's um so whilst it is my company I do
00:23:46
my I I try really hard to make it feel like it's not and I'm kind of just in my
00:23:51
role to deliver the results that that I'm putting forward yeah CU I don't
00:23:56
understand that stuff but I've been listening to all the um Elon Musk book um on Audi Bill and he's been pushed out
00:24:02
of some companies that he that that he set up and that he owned could that happen to you look if if if if I did
00:24:08
something drastically out of control Rob Rob could ultimately remove me and and and from the business but it's a crazy
00:24:15
concept it's a crazy concept but it was a concept I signed up for and and and
00:24:19
it's it's really helped me like I'm I'm a pretty Rogue like kind of not uh I'm
00:24:26
I'm pretty one-dimensional but also pretty sporadic and and with my thoughts
00:24:30
and and things like that so it's great to have some form of kind of direction
00:24:34
oh yeah I mean a lot of people could find you very intimidating I suppose so yeah as we alluded to at the start um we
00:24:39
spent the morning at um alh HQ and what's pinrose OD who OD who um and you've got like a basketball court there
00:24:48
there's there's a um a fully stacked gym there's a sauna you cranked up the music
00:24:53
the what was it called again the Panic Room Panic Room over and over again and then um you know you were doing a set of
00:24:59
exercise then I'm doing a set of exercise and you're yelling out like a drill sergeant I love exercise so good
00:25:05
it is and then things like um it's Thursday brother it's like oh my God every day is a good day man and exercise
00:25:12
is like a drug like it's me exercising in the morning is like me being at the
00:25:17
gas tank fueling up it's like I've got a couple of weird quirks right I bit weird
00:25:23
some I've um I've had people tell I've never been diagnosed with anything but
00:25:27
um I I do think there's traces of ADHD and I think maybe I'm on the Spectrum
00:25:31
somewhere like a little bit aspery or something but I heard all that yeah yeah yeah yeah definitely definitely but it's
00:25:39
intoxicating it was it was a fun morning and I really enjoyed it it was but but a
00:25:43
lot of people must find it very quite intimidating do you have some stuff that come along and they just don't last
00:25:47
because they don't fit the mold yeah massively it's a high performance culture you you get in you get stuck and
00:25:52
or effectively you get out right so and it's not for everyone and we do our best
00:25:56
to try and be honest honest about it but it's not for everyone so but you know
00:26:00
like my my exercise and my routine if I don't get like I do my best to be as
00:26:06
aware of my quirks and chinks of the chain as as possible so you know if I don't get up and do a morning workout
00:26:14
I'm a nightmare for the rest of I can't sit still I can't focus I I like I've
00:26:19
had to build a really clear consistent infrastructure around my day in order for me to perform um and it's it's a
00:26:26
creature of habit kind of a a day but it's if I didn't do that I couldn't sit
00:26:32
down and focus where I need to yeah being that in tune with yourself I think it's a real powerful spot to be in and
00:26:37
you you found that spot really really even with some of the OCD stuff right like kind of like hygiene and time those
00:26:42
are some things I'm pretty weird with I I just make sorry for pissing in your
00:26:46
ass I saw that saw the red the yellow trap it's so cold there's no chance of
00:26:51
doing we in an ice you certainly couldn't um but you know but that's it it's just kind of like making sure I've
00:26:58
got the infrastructure around me that I need to perform and and and that's it I
00:27:03
think cuz you know all um my PA was around yesterday after dinner and we're figuring out my first three months of so
00:27:11
January to to April geez it's it's hectic right I'm kind of away more than
00:27:16
I am home and it's just kind of say all right well little things can we make
00:27:19
sure we've got consistent stuff in around the fridges and and the branches that I'm going to be at um making sure
00:27:25
I've got exercise booked in making sure I'm kind of the the hotels that I'm
00:27:29
staying at have a sauna have a gym where I can get a little workout or something
00:27:33
like that and so it's that kind of orchestrated to to make sure I feel like I can kind of just get in there and
00:27:39
deliver yeah it's it's a fascinating chapter we could stand on this forever
00:27:42
but um time is limited unfortunately um just before we move on from this chapter
00:27:46
three and go back to chapter one the early years um if someone came and um offered to buy the company today what
00:27:53
would the price be not for sale everything's for sale no like like I like I I've got no interest these next
00:28:02
5 years for me like at a minimum right we've kind of got a 5 to 10 year cycle
00:28:07
and and I like I I couldn't go and get this challenge somewhere else tomorrow
00:28:12
if we sold it okay I suppose what I'm asking I'll I'll be honest with you I'll
00:28:16
look at you direct and ask you honestly the Rob fway um you're 29 years old it's
00:28:21
a company you set up eight years ago yeah uh what would you be worth what's your need wor oh geez I'd be happy if I
00:28:26
was a million bucks I don't know I I don't get caught up in this Stu that's a
00:28:29
lot yeah come on that's I don't I don't know I don't I don't get caught up on
00:28:34
focusing on that yeah it's way way more than that though I don't know look I I
00:28:38
don't get caught up on that stff because I I heard a podcast you did and you said
00:28:41
growing up you're obsessed with two things um what people were earning or what they're worth and their height yeah
00:28:47
yeah yeah yeah I um not interested in your height but what are you worth look I don't know honestly I couldn't tell
00:28:53
you I I don't know I honestly I I couldn't tell you and uh and that's not
00:28:57
a metric that I'm constantly assessing myself on you must have an idea though I
00:29:02
I don't honestly I I couldn't tell you it's um hick I generally off the top of
00:29:07
my head I don't know but uh but you know I've I was always interested like you
00:29:12
know when got a coffee this morning money is a metric but the most exciting thing for me is the actually the
00:29:20
challenge to get to that metric and that's so when I talk about the 100 Mil when I talk about the 250 mil or when we
00:29:27
get to a 250 mil I'm talking about 500 mil it's not the money metric that
00:29:33
excites me the most I certainly I think there's such a challenge to get to there
00:29:37
and the challenge I've had to get to here excites me to keep going and um and
00:29:42
as long as I can I'll be determined and motivated to keep pushing that boat out
00:29:45
because I love the challenge so that metric is almost like the last 10% just a tick box to say cool we've done that
00:29:52
but I'm signing up for the challenge underneath and that's what excites me
00:29:56
the most yeah that's that's a nice answer but for for the workout this morning I was walking behind you outside
00:30:01
your apartment um that was definitely a real Louis Vuitton backpack oh I think I
00:30:06
got that one from Hong Kong for eight bucks it's not a Balon special I can tell all right um yeah thanks I
00:30:15
appreciate the way you answered that it was a very skillful answer thanks it's
00:30:18
an UNC uncomfortable question isn't it oh look it's it's a question that's not
00:30:22
overly uncommon but it's it's it's genuinely not something I get too too
00:30:25
fixated on yeah okay okay let's go back to the early years so um izy from Gizzy
00:30:31
busy izy from Gizzy yeah so um gizon very very Christian house like heavily religious household and you're the baby
00:30:39
of the family um unplanned massive age Gap right yep yeah big age Gap bu's 12
00:30:44
years older than me banjo's 10 years older than me Rosy's five years older
00:30:48
than me okay okay so then then you came along then I came along yeah and um yeah I've
00:30:55
heard in um other podcasts you've done you talk about your relationship with
00:30:58
your dad you mention your relationship with your mom um look me I love my mom right um I'm a busy guy I think that bu
00:31:05
is BU busy is he I'm a busy guy um I keep in touch with my family to the best
00:31:10
I can I could always do a better job but it's a really respectful relationship in
00:31:14
and amongst my family they know that I'm doing what I'm doing um and and whatnot
00:31:19
but um but at the end of the day it's it's just one of those things I I had to
00:31:24
grow up really young right and that's kind of thing so I became really independent I wasn't necessarily someone
00:31:29
that was dependent on an emotional attachment on on anything realistically with too many people so it's just about
00:31:36
kind of pushing forward and getting on I I go and see my mom when I'm home I'm
00:31:39
just hardly home I probably go home twice a year so um but she's a lovely lady bringing me up wouldn't have been
00:31:46
easy uh so uh do do you think by the time you came along she was just bored of parenting I I I I genuinely think
00:31:54
that my mom I probably came out into the world and my mom thought ah this is kind
00:31:59
of my Swan Song and she says to me you you were put your three older siblings together she said you were worse she
00:32:06
said you didn't walk anywhere it was all sprinting it was like always flat out so
00:32:11
there's probably no Mom all parents wish that for their last yeah and also um do
00:32:18
you think like did your older siblings sort of raise you in a way I suppose takes takes the slack off the parents a
00:32:23
bit when and and that age Gap not that I've experienced it with my I don't have
00:32:27
children but like I think that is a common theme in in families when you've got siblings that are 8 to 10 to 12
00:32:32
years older than you they do take on some of that responsibility so my two older siblings I've I've got quite a lot
00:32:38
to do and it's a different relationship than I have with Rosie um Ros is the one
00:32:42
that's closest to me so it's me Rosies is far more of a friendship um and bgie
00:32:47
and banjo is far more of kind of like a let's just make sure this guys he's in
00:32:52
line and we check him when we need to and stuff like that so in your relationship with your dad um um we'll
00:32:57
get into this in um further detail in the the next chapter chapter to the adversity chapter but um uh very strict
00:33:05
y like militant militant was it was he he was sced kaker right kaker did he did he have a military background no it was
00:33:13
man it was interesting like like you don't know what you don't know until you
00:33:18
leave home and and the way I was brought up I thought it was normal you know and
00:33:22
and and you kind of some of the stories was telling it you know when we're going
00:33:27
for a walk on the coffee it's like you think some of those things it was it was
00:33:31
a constant the way I would describe my upbringing in my relationship with there it was constantly being
00:33:39
uncomfortable in a home environment because I should always be doing more so it was I never felt at ease or relaxed
00:33:46
at home I was never allowed to sleep in past 7: a.m. because that was teaching bad habits that was his words um he
00:33:54
would walk in um up the porch walk in into the house I could hear him coming cuz he' have the keys on his hip I was
00:34:00
never allowed to be sat down when he walked in I always had to be doing something so I'd Dart off to the kitchen
00:34:05
act like I was doing the dishes um and doing something so at least when I when like that would validate to him that I
00:34:11
wasn't lazy I was always about doing more doing more doing more and and that's ingrained to me today and
00:34:17
sometimes it's hard to see the woods from the trees or trees from the woods I'm kind of like more more more more
00:34:23
more and sometimes to this day I just get so consumed at hard to pull yourself out of that and see it different but
00:34:29
it's just making sure you've kind of got some levers and flags to identify that
00:34:33
yeah there's one um particular story you told me about do you want to share that
00:34:37
or yeah I um I like there was probably about six months my dad would wake me up come down the hallway he'd like put his
00:34:45
hand over my mouth and then block my nose and I'd kind of basically being ins
00:34:50
suffocated right I'd wake up and I'd panic and you'd kind of be like what are
00:34:53
you doing you can't be panicking you need to learn to relax you're kind of
00:34:56
like as we got to the point where over the months and stuff I'd wake up before he'd
00:35:01
there and I'd act like I was like unfaced by and look at him and be like oh all
00:35:07
right you know beating him you away for like hours ready ready to win ready to win um it was interesting actually Rob
00:35:14
Rob Rob texted me this morning past on my thoughts about the the nine-year thing and he mentioned it he said I'm
00:35:20
sure you're suffocating dead would be proud looking down at you yeah that's
00:35:24
that's um like that's that's troubling it's it's it's it's troubling to look it
00:35:31
it was what it was it's not something I have trauma about at today but you know
00:35:35
I I look back in it and and I say it honestly if I had to change anything I wouldn't because if it meant I could be
00:35:41
where I am today to have the work ethic I have the drive and the ambition [ __ ]
00:35:46
I'd do it 10 times over if it meant it you know so I wouldn't honestly I
00:35:49
wouldn't change the thing but he wasn't like that with any of the older kids
00:35:53
right no so why are you man I'm a splitting image of him like uh I'm I'm a
00:35:58
lot like him I've got a lot of characteristics like him I'm a lot like him in some areas but then I'm
00:36:03
completely opposite and in others but I think he was just at the end of his time
00:36:09
yeah like should he had four I was the fourth one right again I I wouldn't want
00:36:13
me to be the fourth kid if I had kids jeez I'm like a Livewire right it's kind
00:36:18
of from the minute I'm up I'm on and then uh and yeah just i' I'd learned how
00:36:23
to wind him up like he'd wind me up and I was I was I was a chick bastard I was
00:36:27
I wasn't like you know I was always pushing the boundaries just like he was trying to push mine so do you think it
00:36:33
was an element of like tough love on his part just put you in your place it was always he would always say to me he'd
00:36:38
call me boy or buddy those are the two names he'd call me I like why why are
00:36:41
you doing this why you so hard on me why weren't you like this with the others
00:36:45
and stuff you but look boy I don't know what we're working towards but but we're
00:36:49
working towards something and you'll thank me one day one day you'll thank me
00:36:52
for this work e never got to thank him that's probably the one regret I've got
00:36:56
in my life and uh and I look back at it and I think gez you know I am thankful for that work ethic and that stuff but
00:37:02
to be being told that from the time you're 13 we just don't know what we're
00:37:06
working for but we're working towards something it's like what he like World
00:37:10
War coming around yeah and he was a school caraker so he would have had no aspirations like you starting up a big
00:37:16
multi-million dollar company or anything yeah no no he has always kind of had his
00:37:20
brain ticking to see what was next and and where he could go but ultimately he just didn't have and you know he he got
00:37:27
married young had kids young so his he's in a different position right like I'm
00:37:32
29 I've kind of got none of those responsibilities so I can solely focus on on business and and and what I want
00:37:38
to achieve in my life where he from the time he was 20 kids yeah did did you um did you love him or were you scared of
00:37:47
him or both loved him scared shitless of him um respected him but didn't wouldn't go have a coffee
00:37:57
with him if he was around today you know and and that that's me being brutal with
00:38:00
all respect to my siblings um I just had a really different relationship one that
00:38:05
I don't long for or miss you know I'm at peace with with everything and it's I
00:38:10
think you go through phases in in life and you actually just have to own and take accountability what's happen's
00:38:16
happened and and you can move forward and and every day is a new day and you just got to take it like that so so
00:38:21
that's my philosophy how how do you not have you had any therapy or anything oh
00:38:26
I wish to psychologist probably like four or five times like within two years of his passing um but I've kind of not
00:38:35
very good at self-regulating and I probably still got a bit bit of work to do on it but uh what but being being
00:38:41
able to kind of just pull myself out of situations has always been a struggle but that's more so with work than than I
00:38:47
would with the dad stuff and and I think you know it's it's not a it's an
00:38:52
unpopular opinion but when dad passed away there was that much tension and stress put on my life from him and and a
00:38:58
controlling element that was like a burden of relief you know like it was kind of like [ __ ] I can be my own person
00:39:05
now so whilst there was a lot of negativity and upset and in a tough time I still sit there I think I wouldn't be
00:39:13
doing what I was doing today if you're still alive and selfishly that works for
00:39:18
me so that gave me peace why wouldn't you be doing what you're doing today I I
00:39:22
feel like you would I feel like you you I've heard you in other podcast and you
00:39:25
talk about the influence that Rob 5 had on your life and uh and your dad but I feel like you you matched the beit of
00:39:31
Your Own Drum and it may have been a different route to the one you've taken
00:39:35
rout be in the same place here or not whether Rob was in your life or not yeah look i' I'm confident in my ability that
00:39:42
I'd end up where I want to end up but at a different timeline probably um but I
00:39:47
just like it's hard to explain you know like my sister got married I think I
00:39:51
would have been 19 I couldn't be seen with with an alcohol drink in my hand hand you know I
00:39:57
never forget when my dad saw me across the wedding and I had a hinein in my hand I shut myself and quickly chucked
00:40:02
it out do you know what I mean there's this such an element of like like I'd be
00:40:08
fearful of what his response would be sometimes yeah so we'll get to the adversity chapter soon and this is where
00:40:15
it starts to unravel a bit more about your dad but um with the benefit of hindsight now from where you're sitting
00:40:20
as a 29y old man that's done very [ __ ] well for yourself um how much do you think of his like like anger or
00:40:27
discipline towards you was like mental health based um you know what I mean yeah like
00:40:33
Dad was an interesting operator like he was almost a screw loose where it was I don't know how I'd describe it if
00:40:44
I went to war I'd want Dad next to me right cuz I think he'd be the guy that
00:40:48
would clear a hall for you do you know what I mean so he was always unhinged and it was almost like that was just
00:40:54
part of him like he was just so so like that um but the mental health stuff there was definitely a a deterioration
00:41:03
of it um and and for me if I look back at it it started from the time I was probably 12 or 13 but I don't know you
00:41:10
ask my family they might say it was 5 years earlier so um yeah there's a lot
00:41:15
of the mental health stuff but it was I've met a lot of people that encount him into Heth but he was a unique breed
00:41:23
that guy like he was a different different kid of fish that fell you you've always been um so driven though
00:41:29
way uh like you you made the call to leave gbon and finish your school in Oakland so it wasn't your parents
00:41:34
sending you away no um that was that was your decision which just seems just seems like you had this um sort of
00:41:41
instinct all the way through your life was part of that like to get to get away from your dad so you could wake wake up
00:41:46
without being suffocated I had to get away from my dad like well me and Dad probably would have Bloody one of us
00:41:51
would have end up bloody doing something silly you know like that's how much
00:41:56
tension there was in the relationship it was it was getting to the point where I'm off or one of us are going to end up
00:42:02
in hospital and it would have been me cuz look snakes got bigger arms than me right yeah you think would get to that
00:42:08
age where yeah I was from a like a a spanking household um but it was it was always Correctional and it was always
00:42:14
Dad would always say oh this is going to hurt me more than what's going to hurt
00:42:16
you but it gets to the point where you're 14 15 where it's like your dad
00:42:20
can't put you over the bed and give you a whack belt anymore you you think had
00:42:24
start to treat you differently but that wasn't the no probably started to level
00:42:27
up more so and um and yeah it was it was one one of us had to do something and and and for me it was it was moving away
00:42:36
and uh and like you know the drive and the competitiveness I think if if I had to describe myself to best help you or
00:42:45
people understand I hate I hate losing more than a love winning that would be my description so winning comes first
00:42:53
for me right and then I can have fun after but losing for me is almost traumatic right I frecking hate it so
00:43:02
there's such a drive to deliver a result and in everything I do like I I whenever
00:43:08
me and my sister would go around the corner to the DA I'd always race her there race to the gate who's going to
00:43:13
win this or that it was always always to that next point so there's a big underlying drive and ambition and that
00:43:21
was breed through my dad like he would he would say to me oh look you know your sister's doing better than you here and
00:43:27
I'm like well she's 10 years older than like of course she's a woman but it was
00:43:32
constantly it was constantly like that and I'll never forget when I like first
00:43:36
beat my brother at a running race I was like 14 and first time I I bat him CU he'd come and helped me do my fitness
00:43:42
banjo's always been incredibly supportive when it was football when it was business um but I never forget the
00:43:48
first time I be him and I was like that's great and then I remember Dad saying well you should have been him by
00:43:53
more you know so it's kind of like even when you got to that point there was
00:43:56
something else and and that competitiveness still lives and breathes inside of me every day is is that
00:44:02
something you need to work on like I I've heard you say you avoid playing board games where it's a chance like
00:44:07
yachy or something because it's like come on yeah well yeah come on absolutely but like I I think for me I'm
00:44:16
hopelessly me and and and I I love you know as Rob said to me you know he always said to me man as long as you can
00:44:24
get up every day and look at the fell in the mirror and love them mhm worry less
00:44:28
you know and have a great day so look yeah there's going to come a time when that Competitive Edge slows
00:44:36
down naturally as humans do but I don't want to I don't want to cube that I I
00:44:41
want I want a future family or something to be that reason and I just want to go
00:44:46
all gas no braks until that time comes so whilst I've kind of got the testosterone and I've got the energy I
00:44:52
just don't want to stop the momentum you're always going to the testosterone
00:44:57
and the energy I think I'm always going to have that but there's going to come a
00:44:59
time where I'm I believe I could be wrong probably everyone who knows me well probably thinks I'm right there's
00:45:06
going to come a time where it's kind of going to I believe there'll come a time
00:45:10
actually I don't need to fight that fight I normally would have but I'm just
00:45:14
going to summer down and and and kind of do D I've got a good friend guy called
00:45:18
Kurt um he's 10 years older than me um I I love the relationship I have with him
00:45:25
he's done incredibly well he's a successful guy and he's a really great
00:45:28
guy and I kind of almost compare where I am now it's like on the young bull not
00:45:34
that he's the old bull but I kind of think my energy towards a lot of things
00:45:38
I know that he would have been at this age but he's not so much now he's got
00:45:41
three kids him and his wife and and whatnot so I look at that and I think there's going to be a time for that but
00:45:47
that time's not right now so I want to want to go with the momentum yeah oh that's cool so yes so you move to Orland
00:45:55
finish your school education here yep off your own back yep where are you staying you bulleted out who are I got
00:46:01
bulleted out with a with a family then they bloody kicked me out after a couple of months then I live went and live with
00:46:06
the um the corter family phenomenal family um literally welcomed me in and and treated me like their own I I shared
00:46:13
a room with my friend called chunky um who we're still Incredibly Close with
00:46:17
today he comes and does our Wednesday workouts at HQ with the team which is cool so um I lived with them and then
00:46:23
then I went and did my building apprenticeship started my building ship apprenti after school and hooked into
00:46:28
that so yeah while you're play playing soccer so soccer or SL football was uh
00:46:33
your main purp took a year off football actually just so I could when I started the apprenticeship was just too tough on
00:46:38
the body and uh you're doing long hours you're lifting lots of stuff and and I
00:46:43
you I never really liked football I just liked winning and uh and and I was kind
00:46:47
of you know so it was uh you why didn't you play a solo sport where all the variables I have a choice like I was I
00:46:56
was like I was kind of brought up to play football right that was a kind of thing but a team sport must have annoyed
00:47:03
you and mean I was the worst teammate I was the worst teammate I wouldn't want to be my
00:47:09
teammate you know and this me being honest um I was it was all like it just it actually like got got to the point
00:47:16
where I'd burn relationships cuz it was just like that competitive it's kind of
00:47:21
like you know okay so so you're 20 years 20 years old um you're building a
00:47:27
Apprentice um you're playing a bit of football and then you get a phone call
00:47:31
from your sister about your dad yeah um so this would have been N9 years ago today n years ago today yeah yeah it's
00:47:38
it's incredible to look back and and think that it's been N9 years yeah what
00:47:41
are is it hard to go back there to that day or no look it's it's it's not like I
00:47:47
I've gone over that day so many times I like I think today today's more about my
00:47:52
family than it is for me they they the family they still still have to live in giz well don't have to but they live in
00:47:57
gbon that's where the memories are with that that's where the memories are for
00:48:01
them they've got great memories with that I don't have many memories up in
00:48:05
Oakland so my my next chapter was my own chapter so I've been able to create my
00:48:12
own life and and merge into a family of my own up here which which I I love care
00:48:18
and respect and and it's vice versa so today's for me is more about my family I
00:48:23
know that I'm okay these days are going to happen um and each year it gets easier um but I think today I kind of
00:48:29
wake up and I I kind of feel for them yeah so so we started with um chapter 3 which is um uh Izzy Whitley the
00:48:36
entrepreneur um then we went back to chapter one which is like the childhood which sort of set the foundations of the
00:48:42
man you are today which takes us now to um the second chapter and the Final Chapter uh I suppose the the adversity
00:48:49
chapter which um I mean all all these things you look back and they they all sort of have made you the the person and
00:48:56
the man you are today so um yeah take us back to that that nine years ago today so you get the phone call from what are
00:49:02
you doing what are you doing that day you're on the on site I no no I it was a
00:49:05
Sunday I just done crate day with my uh football team and uh I'd just gone and
00:49:11
had a pizza with my girlfriend at the time and uh and that's where I got the
00:49:15
phone calls on Milford Beach I'll never forget so like evening afternoon evening
00:49:19
yeah kind of 5 or 6:00 so for me whilst today's the anniversary crate day for me
00:49:24
is probably theough a day um because that Memories the memories like as awful as it sounds I wake up and I think I was
00:49:32
hooking into my first beer this time N9 years ago and my dad was already dead right and I just didn't find out until
00:49:38
that evening so that for me is it almost it's like oh I'm getting up and going
00:49:43
about my day when I didn't even know for for so long right so I was in Milford
00:49:47
Beach got the phone call went to the cor's house um so you you didn't have a
00:49:53
hunch or anything some people say they felt something and their gut was wrong I didn't believe it you were just hammered
00:49:57
I steamed I could hardly like I was absolutely rotten drunk so so your sister calls him what does she say it's
00:50:04
interesting up until probably a month ago we didn't like we' spoke about and
00:50:07
she said the phone call she had with me seems completely different to what I relay cuz I just remember her telling me
00:50:13
hey is uh dad's been found dead and I was like oh and she tells me there's
00:50:17
eight sentences before but that's that's what I remember um so well you did oh
00:50:23
great her yeah good point she's a more reliable witness yeah so so that happened and then I I went to the
00:50:30
conters to be around kind of my them and and they were incredibly supportive and
00:50:34
helpful and and poorly drove me to um to the Mount uh to then be picked up from banjo um and then drove home and then it
00:50:43
was with the family and uh that must must have been a weird day because it's
00:50:46
um obviously you're half cut for starters but I suppose you're sober up very quickly when you get a phone call
00:50:51
like that yeah um you try to but also you you you have the complex the complexities of your personal
00:50:57
relationship with your father yeah um I had no idea it was suicide until I got home I so what were you thinking I I
00:51:03
thought he'd got cheeky to the wrong person and just got dusted up I honestly
00:51:08
thought someone had killed him that that's what I thought I was like he's
00:51:12
got cheeky to the wrong guy or he's thrown his temper at the wrong person and they weren't having it
00:51:18
today banjo um told me that it was a head injury as to what the cause of the death was so that's why I was kind like
00:51:26
someone's you know donked him or something like that so then um it wasn't
00:51:30
until I got home and I was like you know banjo was quite Blas about telling me or
00:51:35
talking about it and he just keep saying I just don't want to know I just don't
00:51:38
want to know I'm like I want to know like you know what the what the hell's
00:51:42
going on I pulled my um sister aside I said bie you've got to tell me what's
00:51:46
going on and she pulled me into a room and uh she said there's we found a note and um
00:51:54
and I was kind of like wow it was just you know from that point I was like I was actually really disappointed like in
00:52:01
him because I was kind of this guy has in my opinion trained my mind trained my psyche to be as strong strict
00:52:09
disciplined as I can be and to weather any storm and the storm being dad I weathered his storm for a long time but
00:52:17
he couldn't weather his and that's how I thought at the time I didn't dive into
00:52:21
understand mental health but I was kind of like what a dick like you you're not
00:52:25
practicing what you've preached into me my whole life you've called it quits
00:52:29
when it got tough obviously that's now not what I think but at the time that's
00:52:33
what I was kind of oh so yeah you're very young at the time too so understanding and and so now that I'm
00:52:38
aware of a lot more and and I've educated myself on on what mental health can can do I definitely don't feel like
00:52:44
that but at the time that's how I felt I was like I just pissed off I remember I
00:52:49
remember all the family around and I we kind of said oh what are we going to do when's the funeral going to be is it
00:52:53
going to be I said was a Sunday I said let's have it on the Wednesday I've got surgery for my
00:52:58
shoulder on the Thursday I want to get back to Oakland I want to keep living my life and keep moving forward that's
00:53:03
generally the chat I remember having in front of everyone so you um so did you allow yourself to grieve or I I didn't
00:53:10
allow myself to grieve but then when everything happened with my heart I was in the hospital for a week and I just
00:53:14
bowled my eyes out for a week yeah this is the next bit of the adversity chapter
00:53:18
yeah yeah we will get to that that's it's a lot it was a lot over a very
00:53:22
concentrated period of time yeah okay so um what did the notes say was it much oh
00:53:28
look out of respect to the family I won't relay it but um but it said enough
00:53:33
to to kind of reiterate what position he was in and and how he was feeling and and it was actually more of an apology
00:53:39
than anything yeah and um you yeah we can't get into this um due to various laws but you told me uh earlier um how
00:53:47
he went about it and it's a a particularly violent and brutal way you're not going to survive that yeah
00:53:53
it's not it's not a cry for help at all no did he had he did your mom have any
00:53:57
idea did anyone in the family had any IDE everyone knew that it was suicide as soon as they found out about it no but
00:54:02
did anyone anyone know he was like struggling mentally yeah well as soon as yeah as soon as people found out or got
00:54:08
told that Dad had passed away they all thought suicide I was just the only one that
00:54:13
didn't think that and so when when you found that out did it give you more of sort of um
00:54:22
empathy or understanding of um like how hard he was growing up like a lot of it probably came from a place of anger
00:54:27
maybe bought on by mental health no cuz I almost thought he bloody got me to the
00:54:31
brink of Heaven my own mental health dead anded middle house so I I just I just felt hard done by man like I
00:54:39
did I was kind of like what a dick like you've you've pushed me to the point of
00:54:44
breaking point at least once a week for for my life not my life probably my last
00:54:50
four years at home 5 years at home and and and you tell me how tough you have to be and and that's that's the way you
00:54:57
go about it so I just felt really ripped off well mentally you're you're like a
00:55:02
white David Goggins like you you are hardcore you like like d if David Goggins and Cameron Haynes had a baby
00:55:11
you'd be the product um how are you with like vulnerability and being like open
00:55:16
and honest with people you love about your position like I suppose what I'm asking in a in a roundabout sort of way
00:55:22
is like um are you scared that one day you could end up in the same sort of I'd
00:55:27
be I'd be lying if I said that I didn't or haven't thought that and I probably
00:55:31
only think that when people um bring that up because they're like oh you're
00:55:36
worried that that's going to be your path but I look at the infrastructure I
00:55:40
put around myself every day and and I've I give myself I think if I was going to
00:55:45
have mental health issues I would have had it by now and I'm not trying to jinx
00:55:48
myself or whatever and I know it's not a choice but I do everything I can to
00:55:53
counteract mental health issues right right I I I look after myself I exercise I I do the best I can and whilst I'd
00:56:01
consider myself not a selfish person I'm incredibly selfish on my time and what I
00:56:06
need to to be the best version of myself so I'm not worried I I just need I just
00:56:12
want to keep looking after myself and being positive but being vulnerable um I'm always open and happy to be
00:56:19
vulnerable when I need to be but but it's kind of you know if if someone grazes knee you can make it out to be
00:56:27
something that's not or or you can kind of address it for a Graz and and and
00:56:32
look after it and go from there people like to make some things worse 100% I think there's a lot of people that
00:56:37
thrive on the victim mentality I hate victim yeah likewise what what do you think you'll be like if you're lucky
00:56:43
enough to be a dead one day like you think um because you you you're you're
00:56:47
very hard on yourself um you have high expectations for your staff and your team around you y um you think you'll
00:56:53
definitely be a more comp passionate dead than what your dad was you can't get away with suffocating your kid no I
00:56:58
won't be doing that look man I like and I think I think it's about probably for
00:57:03
me getting some of that competitiveness out getting that stuff out before that time comes right I'm 29 like to have a
00:57:10
kid or two by the time I'm 35 and I can't wait I like I I've got nephews and
00:57:15
nieces they're the light to a to any day right and they're phenomenal and it's it
00:57:21
actually really gives me a great energy left seeing them so I can't wait to be a
00:57:25
dad when whenever that time comes I'm not in a rush um but and and I think it's I I I know what I don't want to be
00:57:32
and I know what I want to be and and look I've got no no doubt it's going to
00:57:36
be a lot more challenging than than than what people make it out well you know it's going to be harder than people say
00:57:41
it is but I'm aware of that and I'm ready for it I think being being honest
00:57:45
with myself and and knowing the dead I I ultimately want to be when the time comes but that's just not not now yeah
00:57:51
so yes so your dead passes you um get out of gizy straight back to your life Inland bury yourself and your and your
00:57:58
your soccer um just train hard work hard part of that I I suppose a psychologist
00:58:03
might say was like a coping mechanism massively was a coping mechanism yeah and and then what what happened with
00:58:08
your heart so so today I've got hypertrophic copath right so I had the the whole ECGs got rushed in the
00:58:15
hospital said you've had several heart attacks then I'm in hospital you get
00:58:20
diagnos I didn't actually get diagnosed on the spot because they just didn't
00:58:23
know what was going on they thought had some elements of cardiopathy but they also thought I had some elements of
00:58:27
athletes heart um which is kind of like triathletes and and whatever to that as well like an enlarged heart which you
00:58:35
think is a good thing it's like a muscle you train bigger so but what then we
00:58:40
ended up uncovering is that I actually have deficiencies in in my heart functionality and that that what does
00:58:45
the Tans copy which is just the heart Des we not just it's a heart disease um
00:58:50
and hypertrophic is from overtraining so I live with that every day got a heart disease I I like I was explaining to you
00:58:57
it's a bit more than a rolled ankle but I I that's how I'd describe it right you
00:59:01
know you've got it if some days if you walking it too much next day it's going
00:59:05
to be a bit sore if I push the boundary too much I I I'm not very good at regulating when I should push and pull
00:59:13
oh no [ __ ] and and and I kind of think [ __ ] I've I've push a boat here I need to
00:59:19
have a bit of a slower slower week or or or or a holiday it can be a bit in between I get we had a sauna this
00:59:26
morning and saas are fabulous but everything to the heart but I I do under about 3 minutes in an ice yeah but this
00:59:34
you know I'm just not going to I'm not going to let it I'm not going to be
00:59:37
beholding to it like never I'm not going to use as an excuses to why I can't do
00:59:42
something but I need to I do I'm I need to I'd be as sensible as I can with it
00:59:47
um I could always be better with it but I my life's fastpaced and I need to be
00:59:53
moving at PACE and and that requires exercise and I think that's the thing it's a catch 22 if I do too much then my
00:59:59
heart spells up again then I'll go to my next appointment so I have to get kind
01:00:03
of six to 12 month checkups and they go and put me on this um Tri Mill and and I
01:00:08
do a MRI scan and in a ultrasound and they tell me if my heart's swollen and
01:00:13
stuff like that so if it's swollen they have to slow down so it's quite a scary
01:00:17
concept my heart basically is pumps up pumps down it it swells up and and unwell and the the challenge have is
01:00:25
once it starts to go to swell if I can't reduce it then it will just keep growing
01:00:31
and that's when there there starts to be bit more so are you on meds you on like
01:00:35
beta blockers or you got a pacemaker or look I'm meant to be but I'm a nightmare
01:00:40
with remembering to take them so I and and I look why why don't you you I feel
01:00:46
like you s of almost said this as a badge of honor like you know that's definitely not a badge of honor gez no
01:00:50
it's it's not that because I like I take blood thinners and it does make it it
01:00:54
actually does interrupt my day like if I was on them now uh I'd get out of here
01:00:59
and I'd have to get up slowly and like my next five steps I'd have to be
01:01:03
careful because I'd probably end up on the couch so it is quite light here it's
01:01:06
definitely not a badge and and I get it but I kind of think because the last time I went it was the first time I'd
01:01:13
had functional Improvement um in my heart for seven years and I put that down to saering some people roll their
01:01:19
eyes but I'm like that's the only change I made so for me sort of feels good and
01:01:23
the scientific benefits are there yeah so for me that that that's kind of it
01:01:27
yeah so so take us back to that diagnosis so you're in a hospital you're
01:01:31
you're a young guy your dad passed away a couple of years earlier I'm I'm in
01:01:35
hospital cuz they they I'm in the cardio Ward right I'm the only guy without
01:01:38
white here right is awful awful so I got all these if Rob P's listening to this
01:01:45
there is nothing wrong with white hair Silver Fox the uh you know I'm in this
01:01:49
I'm in this I'm in this Ward there bunch of old people and I'm sitting here
01:01:53
thinking what am I doing in here you know and because there was so much ambiguity and uncertainty on on what
01:01:59
actually was the case I actually checked myself out of hospital without being told I my my mom
01:02:06
came up and my brother came up and I just said guys I'm getting out of here I
01:02:09
don't know is he don't check yourself out I thought we're not going to find the
01:02:14
answer out tomorrow we're not going to find out next week I'm checking myself
01:02:18
out of hospital no don't do it so I end up checking myself out of hospital and
01:02:23
kind of just going back over time and and un and kind of working back up to actually what the what the issue was and
01:02:29
stuff like that so it was um yeah kind of I I I knew there was a problem and it was just about making sure I I tried to
01:02:37
go I was sick of crying I was just just in the hospital crying about dead and I was kind of like so you managed to sort
01:02:44
of park it or bury it until that point and then it all sort of so it a combination of you for your own product
01:02:49
maintain for your dad yeah yeah it it was a bit of that but I didn't get out
01:02:52
of there because I was probably answer that wrong I didn't get out of there because I was sick of crying about that
01:02:58
I got out of there because I just felt like we weren't making any progress and
01:03:01
I thought what's sitting in here with tubes and things stuck to me feeling like I'm about to die going to do when
01:03:08
we I can go and live my life and go to a specialist appointment in 3 months and I'll know more then than when I will now
01:03:14
and that was my mentality which is unorthodox yeah well I mean you don't want to live your life in Cotton wall
01:03:20
though don't you what's is that but then you do okay so you sort of take the
01:03:25
expert advice yeah and then pick and choose bits of it yeah I'm getting better at at not picking and choosing
01:03:32
are you getting better I am I am I am um and and you know I'm still young I guess
01:03:38
in the grand scheme but but you know your body you know you've only got one body so it's kind of just learning and
01:03:44
treating it a bit better than than I did the year before yeah and um you've you've recently just um had a
01:03:50
relationship breakup you're engaged and you've just bro broken up how I mean
01:03:54
you've been through so much in your life and I suppose with the business skills
01:03:58
you've developed over the last nine years you've become very good at having
01:04:01
tough conversations which I suppose is a professional skill which he carries over
01:04:04
to your private oh dude I wouldn't I wouldn't consider my my communication
01:04:09
approach the best way um but look breakups are breakups man they happen she was a cool chick um it you just got
01:04:17
different stages and at different frequencies and at different RI counts right and and and whatever happens in
01:04:23
life every day is a new day just got to get one foot after the other and and and
01:04:26
keep pushing and and I think do do you allow yourself to mop for a bit so this is a big thing like a relationship I was
01:04:32
I was sick for a week so I was kind of stuck in bed so it was actually really good kind of had a breather had to think
01:04:37
about things and just thought actually where where where do I need to be better next next time round and and I'm all I
01:04:45
love self-reflection I love love being accountable for myself and and knowing what couldn't and could have been
01:04:51
different um and it's just about going forward from there in in the most respectful way possible Right but and
01:04:57
and you know I don't say this in a in a in a spiteful way but for me no day is
01:05:03
tougher than putting your dad in the ground in a coffin so I guess my emotional capacity has been stretched
01:05:10
far beyond where I'd wish that to be anyone so you kind of have you have tougher days and and and you do have
01:05:16
tough days and and there's always a reference point to thing actually if I can come back from that and and that
01:05:22
that's actually often an anchor point for me in a lot things if you can't
01:05:25
actually I've had that day just keep going you know tomorrow's new day get up
01:05:29
get after it only Ford One Direction that's way I look at it I think that's
01:05:34
probably a good place to end yeah um yeah it's been an accelerat you're you're a busy guy I'm a bu I'm not a
01:05:41
busy guy you're a very busy guy um busy is he from gizy um but these are all
01:05:47
chapters that would be worthy of being their own podcast maybe we um dive deeper another time but man you're
01:05:52
inspiring you're an inspiring go to be around um just by being around you you
01:05:56
want to do better and do more and push yourself further cool I appreciate it man it's it's been awesome to catch up
01:06:02
and and I hope you enjoyed the morning yeah H you're off to Vegas tonight for a
01:06:05
friend's birthday my advice you don't don't gamble over there cuz the house
01:06:09
usually wins I'm I'm I'm quite impulsive nature so I try and stay away from that
01:06:13
all right hey I you're a great New Zealander can't wait to see what you do
01:06:16
next with alh and whatever other business VES you're involved with cool cheers mate thanks he
01:06:23
d [Music] w

Badges

This episode stands out for the following:

  • 80
    Most inspiring
  • 75
    Most emotional
  • 75
    Most heartbreaking
  • 75
    Best overall

Episode Highlights

  • Izzy's Morning Routine
    Izzy shares his average morning routine, including ice baths and saunas.
    “Routine is important for me.”
    @ 01m 27s
    February 25, 2024
  • Starting a Business with $500
    Izzy discusses how he started his business with just $500.
    “I just need to get 5 to 10 people out on site.”
    @ 09m 59s
    February 25, 2024
  • Meeting Rob F
    Izzy describes meeting Rob F and how it inspired him.
    “That was probably the most inspiring week of my life.”
    @ 12m 42s
    February 25, 2024
  • The Role of a Chairman
    A chairman's role is to mentor and guide the CEO, influencing key decisions.
    “The chairman is the mentor and helps direct the CEO.”
    @ 20m 01s
    February 25, 2024
  • Revenue Goals and Market Capture
    Discussing ambitious revenue goals and the importance of market capture metrics.
    “100 mil's not the goal anymore; we want to go bigger.”
    @ 21m 05s
    February 25, 2024
  • Childhood and Family Dynamics
    Reflecting on the impact of a large age gap with siblings and strict parenting.
    “I was never allowed to sleep in past 7 a.m.”
    @ 33m 46s
    February 25, 2024
  • The Influence of Tough Love
    Reflecting on his father's tough love, he acknowledges the impact it had on his drive.
    “You'll thank me one day for this work ethic.”
    @ 36m 50s
    February 25, 2024
  • Finding Peace After Loss
    He discusses the burden of relief he felt after his father's passing.
    “It was a burden of relief, like I can be my own person now.”
    @ 39m 00s
    February 25, 2024
  • The Day He Received the News
    Recalling the day he learned of his father's death, he reflects on the shock and disbelief.
    “I thought he’d got cheeky to the wrong person and just got dusted up.”
    @ 51m 08s
    February 25, 2024
  • Disappointment in His Father's Decision
    He expresses disappointment in his father's suicide, feeling it contradicted his teachings.
    “You’re not practicing what you’ve preached into me my whole life.”
    @ 52m 03s
    February 25, 2024
  • Coping Mechanisms After Loss
    He discusses how burying himself in soccer helped him cope with his father's death.
    “Part of that I suppose a psychologist might say was like a coping mechanism.”
    @ 58m 03s
    February 25, 2024
  • Reflections on Breakup
    He shares insights on dealing with a recent breakup and self-reflection.
    “Breakups are breakups man, they happen.”
    @ 01h 04m 15s
    February 25, 2024

Episode Quotes

  • Every day you can wake up and move your body is a good day.
    Izzy Whitley - Masterclass on Resilience, Building a $40 Million Business, Rob Fyfe & More!
  • I’m not in it for this year or next year.
    Izzy Whitley - Masterclass on Resilience, Building a $40 Million Business, Rob Fyfe & More!
  • I love the challenge to get to that metric.
    Izzy Whitley - Masterclass on Resilience, Building a $40 Million Business, Rob Fyfe & More!
  • When Dad passed away, there was that much tension and stress put on my life.
    Izzy Whitley - Masterclass on Resilience, Building a $40 Million Business, Rob Fyfe & More!
  • I was actually really disappointed like in him.
    Izzy Whitley - Masterclass on Resilience, Building a $40 Million Business, Rob Fyfe & More!
  • No day is tougher than putting your dad in the ground.
    Izzy Whitley - Masterclass on Resilience, Building a $40 Million Business, Rob Fyfe & More!

Key Moments

  • Starting a Business06:06
  • Inspirational Week12:42
  • Chairman Dynamics19:38
  • Revenue Aspirations20:55
  • Strict Upbringing33:05
  • Moving Away41:48
  • Disappointment51:54
  • Heart Diagnosis58:11

Tension Over Time

Words per Minute Over Time

Vibes Breakdown