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Inside The Auckland CBD Siege - With A Cop Who Was Shot

December 14, 2025 / 01:24:41

This episode features Sean Win Stanley discussing his journey after being shot in the face during a police incident in July 2023. Key topics include mental resilience, recovery, and his new venture, Firebird protein coffee.

Sean shares his experiences as a police officer and the challenges he faced after the shooting. He talks about his recovery process, the support from the New Zealand Police, and how he coped with the trauma.

He emphasizes the importance of mental resilience through physical exercise and gratitude for what one has. Sean also discusses the impact of his experience on his family, particularly his two sons, and how he aims to be a positive role model for them.

The conversation touches on his entrepreneurial journey with Firebird, a protein coffee brand he founded during his recovery. Sean explains how he developed the product and his vision for its future in a competitive market.

Overall, the episode highlights Sean's determination to move forward, help others, and find purpose after a life-altering event.

TLDR

Sean Win Stanley shares his recovery journey after being shot in the face and his new venture, Firebird protein coffee.

Episode

1:24:41
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Oh, good. You're here. Come on. This is the center of performance. Whenever there's a top performance in New
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Zealand, it all comes from here. That's Lisa Carrington. She's been doing that
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for days. That's the boys who got the hole in one in to Finn. How's the performance going?
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helping Kiwis maximize their Kiwi Saver [music] investments. Get in here, Finn. >> Maximize. Generate. putting performance
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first. >> Sean Win Stanley, welcome to my podcast. >> Uh, yeah. Hey, thanks. Thanks for having
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me. >> At Standard Line, that's what I brought in with me. >> You're um you're nervous.
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>> Yeah, I just Oh, as I as I was saying just before, I I I don't like attention. Um, and here I
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am sitting on a podcast with with Dom Harvey. So I I that's what makes me uncomfortable. Um but hey, here I am. Um
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and happy to have you on with you. [sighs and gasps] >> Does your story get easier to tell the
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more you tell it? >> Yeah, I think as we start talking through it that telling the story
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isn't too bad to be honest. It's just the to to me it's a it's a yesterday
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issue. It's a yesterday problem. We're moving forward. Um, the way that I look
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at it is we need to keep going forward. So, this is is going back. Um, but at the same time, you still got to
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acknowledge what what what your past is and and and what's actually got you to
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where you are today, I suppose. So, the story itself um isn't too bad, but it's just the
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whole stigma of that that attention coming towards towards you. [sighs and gasps]
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>> Well, I do appreciate you being here on your first ever podcast and sharing the
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story. Do do you think there will there will come a time where you draw a line in the sand and you just don't talk
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about July 2023 anymore? >> Yeah, I I don't know. Um >> or is it part of your part of your
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fabric? >> Well, sitting here today, um you had have asked me a year ago, would you be
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doing this is you you couldn't have paid me enough. You you'd never I'd never do
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it and here I am. So, I can't say what what what what tomorrow is going to bring. But um as I mentioned before and
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this the story and and where I've come from and what's happened since um it may
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resonate with some people may not the people that it does resonate with and and the feedback that I've been getting
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um is if I can help one other person is I know people say that but if it helps one other person then man I'll do it as
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long as people want me to. So, >> yeah. >> You and I, we've been going backwards
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and forwards for um a couple of months now, I guess, maybe longer. And um you you you did a piece, I think it was with
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the New Zealand Herald, and and then you bumped the podcast back after that because you said it was like it was
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draining or it took something out of >> you. Yeah. I Yeah, it it is because you
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do it and then you're like, "Oh, this." And and you get this attention. I'm
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like, "No, never again." and I sort of go under my rock, you know, and uh but
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then I come out the other end and I'm like, "Oh man, some of the things that
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I'm saying, you got to be be comfortable being uncomfortable, you know, and this
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is uncomfortable, but it's it yeah, it's going to get easier, I think." And
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>> um yeah, >> well, I really appreciate you being here. Um you are now like an
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entrepreneur. You're the CEO and founder of um this bad boy here, Firebird. and
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we'll get into your whole entrepreneur journey um later on. It's amazing what
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you've done, what you've created in such a short period of time. Um but first of
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all, we'll get get to the crunchy stuff. Eh, >> yeah, appreciate it. >> So um who was Shan Stanley before July
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20, 2023 and who is he now? >> Yeah. So fundamentally I'm the same person. So first and foremost I'm a
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husband and a and a father um family member friend um so that hasn't changed
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um uh perhaps some some way of me the way I perceive and how much I need to give here and there may have moved
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around a little bit but um yeah pre that time um yeah a serving police officer um
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>> you're a detective >> uh yeah I was a a detective yep and then
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I'd joined the the tactical squads um prior to this uh the incident happening.
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Um and then afterwards u a little blip in the middle um and now yeah as you said five bed protein coffee
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and and recovery has been the the last couple of years. So um yeah. >> Are you still a member of the New
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Zealand Police Force? >> Yeah. Yeah, I am. Um >> what's your status?
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>> Uh I'm on a period of leave without pay. >> Okay. Um, so probably a good point just
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to acknowledge how um, uh, supportive the New Zealand police have been. Um, I, yeah, they've been fantastic and I can't
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understate how supportive they've been and appreciative I am from from them.
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Everything they've done for me over my career and and also since what's happened.
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>> What's the ultimate goal? Is it to get um Firebird protein coffee up and
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running and you go back to being, you know, a serving member of the New Zealand Police?
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>> Yeah. [laughter] Yeah. And well, that's and I laugh. I might laugh cuz it's
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awkward, but I just can't get get I can't scratch that itch. Um there's
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something about being a police officer. um you join for a particular reason and you'd think with with the success that
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we're having with Firebird um and the opportunities there um that that why would you go back right but
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there's something that you get out of um [sighs] helping people I suppose um
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that that yeah I'm I'm I'm keen to still do my bit in that way and and I'm still
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very passionate about policing and police work So, um, yeah, I suppose I need to figure that out properly.
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>> Well, it's all quite recent, >> like like what two and a half years.
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>> Yeah, a couple of years ago. Um, yeah, July. So, >> yeah. Yeah, recent, but a lot's
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happened, right? Um, and the and the first the first 12 months certainly was pretty slow, I
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suppose. And um yeah, but all I can say is in a in a good space, but uh throughout today I I'll be saying about
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how [clears throat] how I've dealt with it. But there has been some tricky times, you know, like
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>> when you're not eating after multiple operations and you get hangry and my
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wife will tell you I get hangry and [snorts] if I ever am a bit grumpy, it will either be go for a run, go to the
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gym or have something to eat and that generally sorts me out. So that was something I couldn't do for 12 months. M
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um so [snorts] although I'll sit here now and say um life's all good and this
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that and the other um there there's been some tough times along the way. Um yeah
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before um July 20th 2023 what what do you think your biggest adversity was in life?
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>> Yeah. Um I I don't know if there's one that stands out. um by adversity as such. Um
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and I suppose it's the challenges that I'd set myself along the way um through [snorts]
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um through the police. Um and when we were a bit younger, we lost a um really good mate of ours uh to a tragic
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incident that happened. Um and that's where it all sort of started to how to deal with
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um adversity I suppose without going into that too much but yeah. How often do you think about that day
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now? >> July 20. >> Um, >> yeah, not not in depth as such, but
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every day when I'm brushing my teeth and I hit a bit of the non- teeth area or
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there's a little bit of a flap in my gum or I'm I'm trying to bite something and
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I can't cuz I've still haven't got teeth there. I suppose it will remind me in
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some way. Um yeah, you mentioned at the start it is just part of what's happened now and
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um yeah so not not not in depth but there's certainly >> reminders >> the reminders and um I suppose
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yeah how how lucky I I was. >> Yeah. Yeah. Would you say you're lucky or unlucky?
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>> Yeah. Well, another thing that I have to say and a couple of the reasons why I don't like
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telling my story in some reason is that there there was two people that didn't
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leave that building that day. There was another eight people that were were really really badly injured. There was
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people that just only just like nearly nearly got shot, you know. So, um, my heart still goes out to those
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that did lose their lives to them, uh, their families and stuff like that, you know, like I'm I'm grateful enough and
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I'm lucky enough to be sitting here and telling this story and that that's not
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lost on me. >> Um, so yeah, heart goes out to them. So, to to answer your question, I feel
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>> um I was yeah, an unlucky unlucky lucky person that day. Um, >> it's perspective, eh?
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>> Yeah, absolutely. And I think so there's a couple of well there's four main
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things if if you want me to touch on it now that I reflect on during uh that time which has helped me get through. Um
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first is um like mental resilience through physical exercise. So that's even just going for a run and pushing
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yourself that extra 100 meters. might be someone that is struggling to even walk
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to actually go to the uh uh mailbox and back. Um and and it's something hard,
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but you you you get through it. I think I put a lot down to my recovery from some of the selection courses and stuff
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I'd done in my life where I'd pushed myself to the limits and I proved to
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myself that I could get through it. So, um prevention or building mental resilience through physical exercise.
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But since then, >> [snorts] >> um, don't dwell the what ifs. Um, what
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if I didn't go to work that day? Uh, [snorts] what if I had have been standing 2 cm to the left? What if I had
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have done this? What if you can't dwell on the what ifs. And on reflection of that, a lot of the times
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you are a little bit shitty or or grumpy or upset. It's sort of like, well, what
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if I had have got that promotion? What if that girl had liked me? What if I had have gone that way? What you know? Um so
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those what ifs um in the past I I think if you can acknowledge them but move on and don't dwell on them. Um and that's
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something that I've had to deal with. Um so don't dwell on those whatifs. Um the
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the job be grateful for what you got, right? >> Um I can't eat an apple. Who who cares
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because I'm grateful that I can eat, you know? Just just an example to bring it
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back to [snorts] thing. Um, be grateful for what you got, whether it's your your
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partner, your kids, your dog, your next door neighbor or whatever. Um, yeah, if you're above ground, then then be
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grateful. And the last one is um just be open to talking to people. I'm And it's a work on for me cuz I can
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pretty much tuck tuck a lot under the belt and carry on, you know, and it's it's a work on for me. But um uh yeah, I
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promised Nikki, my wife, um after I came out of my coma that I would talk to a psychologist um because many incidents
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prior to what happened that day. You I'd get a call from the welfare officer from
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work and I'd be like, "No, I'm okay. I'm going to a job. See you later." But and
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then I got to a point where I would say it's them and not answer them. Sorry to
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them. [laughter] They they're amazing and and that didn't put me in goodstead at all. But oh, it's
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[snorts] a welfare officer. I won't talk to them. But if I had of um and since
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engaging with those types of people that that offer that support and >> [snorts]
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>> um man, you just feel better for it. And uh gone are the days in my opinion that
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you can just pick up a bottle or [snorts] um and and drink your way through it or or do some other ways.
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Just get it out, you know, >> just bottle bottle things up. Yeah. Were you like were you like a vault before
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this? Oh, pretty. [laughter] Oh, I'm a vault and that vault's still sort of
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closed quite a bit, but I open it up from time to time now just so that that vault doesn't blow up. But, um,
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>> what would Nikki say about you like pre pre the the shooting? Like, were you
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were you a terrible communicator? >> Oh, absolutely. We'd be we'd go out to
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uh we'd go out to dinner or something like that and I'd be having a yarn and
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I'd say, "Oh, yeah. Yeah, last week we did this and there was bullets flying
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and this that and the other or oh we went to this sudden death and this person had was decapitated or something
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like that. And she was looking across the table at me going you didn't tell me
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that. I was like, "Oh, I think it's me protecting uh protecting her, protecting the kids
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that when I go out that door in the morning or emergency services staff go out the door that morning that um they
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don't need to be exposed to some of the things that we are and it's more out of
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protectiveness than anything. So, um yeah, I can't confess or I can't say
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that I'm a great communicator, but >> um I'm trying to be better. >> You're working on it?"
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>> Yeah. Well, we've been going for 13 minutes. You're doing great so far.
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>> Yeah. Yeah. 13 minutes communication. Yeah. Right. [laughter] I might close
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that vault soon, so you better hurry up for some questions you want to ask. >> Okay. Right. Right. Okay. Um Yeah. July
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20, 2023. Run us through that day. So, you you wake up. >> Yeah. Yeah. So, wake up like normal. I
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was And there are certain things that I I can't and won't be um telling. It's still before the coroner.
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Um, and it's still an ongoing sort of investigation in that way. But I can tell you from my point of view. Um, and
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and just a good point too that um I I'll I'll tell my side of the story uh what I
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felt saw this that and the other, but there's [snorts] a whole lot of other great police staff, my colleagues, my
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friends that ran into that building that day, emergency services staff that turned up and did a fantastic job, the
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the doctors and everyone. So, this is sort of my story, my take on it, but just to acknowledge that there was heaps
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of other legends out there that [snorts] um that ran into that building to help out people that day. So, um we turned up
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at Manau just as usual. That's where we were based. We had a small team. Um,
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[snorts] and I was drinking this smoothie that I usually this green smoothie that I've
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had every day pretty much that I'm in the police and I was drinking that away
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and then we hear over the radio that there's um someone been shot in the CBD.
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Um and and we sort of just started to monitor it because our role in that particular group at the moment at that
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time was to respond to high-risk um complex issues and and to help out with some of the tactical skills, equipment
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and and knowledge that we had um to assist the front line. So we're listening to this and we start sort of
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kitting up a little bit and um and then we hear that he's he's still out there
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and he's and he's still shooting. Um, so we're like this is this is us. Um, we're
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into it. So I jump in our car and I'll leave my smoothie and and the I just mention that cuz they stink like
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[snorts] protein shakers and that stink and it was left in there afterwards, right? Cuz I couldn't go back funny
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enough. Um, but uh so we jump in the car and we're going there from Manau and and
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it I've described it before like in in a Mario Kart, you know, we were in and out
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and and it was it was busy traffic. It was what 7:00 8:00 in the morning or something [snorts] and I the boys in the
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car just go faster [laughter] go quicker quicker the drive I'm like man unless
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you're going to fly you're not getting us there quicker but we were in and out
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of barriers we were bloody pushing through everywhere and but [snorts] then on a serious note we're hearing he he's
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the offender still shooting still shooting cop shot cop shot we're hearing cop shot
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>> um and we're like, "Yeah." So, we're um we're putting on our hel uh our helmets
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um making sure that we're all clear on on what our aim is and and we just go
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into um job mode, you know, like we train we train a lot and and and we train for these situations, you know,
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it's never going to be uh by the book, but uh we start ticking over what's our
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aim, what do we need to do, start thinking about um uh how we're going to deal with this. So, we arrived at the
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bottom of Queen Street there. I don't know the state of our car, but um we jumped out and and uh sort of threw a
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helmet to the driver and it was one of the boys that had a big head. Uh so, I think he put it on. It was a bit loose.
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I was like, "Just wear it, man." Um we jumped to the boot of the the car. Um
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you can sort of hear the the gunshots. Um, I put a a sledgehammer down the the back
00:17:50
of my um body armor. One of the boys throws a a a medkit on his back and then we sort of take off to to an
00:18:00
area where we think we can start getting up into this building. Um, and a couple of things along the way
00:18:07
that I remembered, like you could hear these gunshots and there was people still getting out
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their phones and recording us. Uh, and there was a Tik Tok at the time of me and my colleagues and my mates sort of
00:18:21
sort of running into that building and that could have been the last bloody video of us alive, you know.
00:18:28
Um, so we're still hearing at this point I recall another cop shot whether they
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were hit or not, but um the offender was making their way up to the top of the building and so we enter through the
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bottom and get to a stairwell and we start going up and um I recall people just coming back the
00:18:50
other way and and victims or blood over their hands or white I remember a white shirt and
00:18:58
covered in blood and and and our our mission is to effectively stop the stop the killing at this point. So we have to
00:19:06
say to these people that are asking for our help, just go that way. Go that way.
00:19:10
You know, we need to move forward to to [snorts] neutralize any threat or or to contain the situation, right? Um so
00:19:19
we're running up the stairs and I'm seeing this and and we're going,
00:19:24
"Yeah, okay. This is You can hear [clears throat] the banging still. And um I remember getting halfway up and and
00:19:31
our and our ballistic glasses, they were really really fogged. Um and I was like,
00:19:37
"Oh, usually in some of the training um but we're better at it now. We just dump
00:19:43
the bloody glasses, you know, cuz if you can't see, you can't >> it's it's harder to make good
00:19:48
decisions." And so I just asked one of the the the mates just to cover forward
00:19:52
and I and I wiped it off. And I I I raised that point because that's potentially probably what saved my eye.
00:19:59
Uh because I did take that 10 seconds to to wipe it off, which I'm yeah, a lucky
00:20:06
guy again, I suppose. But then [snorts] we carried on up and we got to the 20th floor and as I said a lot of other
00:20:11
awesome people ran into that building that day to help out and said hello to a couple of the boys and and then we'd
00:20:18
sort of um we we'd identify where he was. So we'd contained him but we hadn't isolated the
00:20:27
offender and we knew that he at this point was from the building. Um, and if he, my thinking was if he gets out and
00:20:34
runs through those hundreds and thousands of people in the bottom of Queen Street,
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we're not going to be doing our job very well if we if we, if we get it to this
00:20:43
point, right? So, um, um, me and my team, we sort of we sprint run back down to the 18th floor cuz the idea is just
00:20:51
sort of to my my thinking is we'll contain him in this lift shaft to uh, start negotiating with him, you know. Uh
00:20:58
even at that point, I'm thinking let let's let's start getting some dialogue
00:21:03
and let's bloody talk him talk him out here and uh that's the idea. If we can
00:21:07
cord him and contain him, then we can appeal him to come out. We get down there and one end of the
00:21:13
lift shaft because they're quite it's a construction site. Um and uh so that the
00:21:20
doors of the um lifts aren't there. There's big um bits of plywood on on top
00:21:27
of it. So, one end we needed to get up and and have a look to see if we can see him and and then we can start doing what
00:21:34
we we need to do. And we we crack open that door and have a bit of a look up and I can sort of see or hear something,
00:21:42
but not enough to sort of start talking or anything like that. And so, someone holds that area um of the team holds
00:21:51
that area so he doesn't come out and in there. And then we go run down to the
00:21:55
other end and do the same thing. So, as the doors opening, [snorts] tuck into the wall, and as I'm coming
00:22:02
out to have a look, cuz I last saw him or or saw movement and and heard something up. [sighs]
00:22:09
So, I'm coming around and this 360 sort of opening within this lift [snorts]
00:22:13
shaft. And I'm like, well, need to get in there to find out if where he is. and
00:22:19
and I'm looking up and as I come around the corner he's made his way um down the
00:22:25
shift lift shaft and I think like uh my ground level there was a scaffold perhaps a meter from my memory down um
00:22:34
and my firearms been raised um and as I've started coming off that sort of corner um that's where he's just shot
00:22:43
underneath my firearm taking that finger and getting my face And um I thought [ __ ] [ __ ] [laughter] shot in
00:22:53
the face. Um and >> really is that the first thing [clears throat] you think?
00:22:57
>> Oh, >> you just shocked. Yeah, I suppose shocked and it it was just like I I I recall just
00:23:07
the teeth, you know, the shattered and grittiness in my mouth and and then I think sort of the training still
00:23:16
[snorts] comes in a little bit. Um cuz then a medic uh a maid of mine sort of helps me get over to a corner and
00:23:27
and and and I'm just like have I got any other injuries? Have I got any other
00:23:31
injuries? They take my body armor off and they do a sweep and cuz I was thinking, [ __ ] if I've got one in the
00:23:37
arm or or something, we might have to have a a torn or something like that. I just need to get to a point that I can
00:23:44
get out of this building, right? and he said, "Um, oh no, the no other obvious
00:23:50
injuries." Um, so I used some bad language. I said, "Well, let's get the
00:23:54
[ __ ] out of here." >> Um, got up and and and I I think I can't even this. So, this is how important
00:24:03
training is and repetitiveness. And it's not it's done nothing saved me on this
00:24:08
occasion, but I yell cover me because I needed to move from one dangerous place to another. and I needed my mates to to
00:24:16
cover me. So, yelled that. And then we went to the um the stairs and and I I just ran out of the ran down the stairs
00:24:25
and uh got outside and and someone said to me, "Oh, do you want the helicopter
00:24:30
or the um or the ambulance?" And I just said, "I don't [ __ ] care. I've just
00:24:36
been shot in the face." So, I got ushered over to um the ambulance. [snorts] Um, and as I came out of the
00:24:45
building, I saw uh cameras and I was like, man, I cover my face. So, there are a number of images of me lifting my
00:24:54
shirt up. >> You've actually got a photo. Is this the moment >> you prepared earlier? That's exactly it.
00:24:59
So, I've sort of pulled the shirt up to try and hide my face. And >> why is that?
00:25:04
>> Well, cuz I saw cameras there and I was like, well, one, I don't know what's
00:25:08
going on here. Um, and that gives me sort of a few little goosebumps. But as it turns out, the reason why I was
00:25:16
thinking it is exactly the reason why I didn't want to be on camera. My my two
00:25:20
sons were sitting on the couch at home. Nikki [snorts] was helping them with their shoes. And on the screen is this
00:25:28
being streamed live. And um my oldest boy goes, "Oh, look, Mom. There's a
00:25:32
police officer with um uh steam and blood coming off him." So, she sort of turns around, has a little look, and um
00:25:41
just turns it off. She saw me in my blue uniform as opposed to the black uniform.
00:25:46
And I think she just disregarded that it could have been me. I'm not too sure,
00:25:50
but uh that's the exact reason why I was like, "What could have been?" You know,
00:25:55
that could have been the last time that my son saw me in in those sort of circumstances.
00:26:01
>> How old were your boys? >> Uh they were eight and six >> or thereabouts. It's it's crazy that
00:26:08
you're um you've been you've been shot in the shot in the jaw and you were
00:26:11
still thinking about them. >> Oh, >> thinking about other things. >> Yeah, 100%. And that's and my wife tells
00:26:20
some like about my mind what I was thinking at the time. You know, she says that she walked in uh and the first
00:26:27
thing I asked her was, "Did you park the car?" Okay. And I'm like, "Don't
00:26:31
[laughter] worry about that." And then I'm like, "Well, how are the boys?" you know, um
00:26:36
and um yeah, and and although I'm not a good communicator, I think it's very
00:26:43
clear to people that know me that that my boys are my everything. And um it's
00:26:48
pretty easy to get up in the morning when you know that you you're you need to be a role model to them and and to to
00:26:54
help shape them into being good humans. So, um, uh, then we jumped in the the ambulance and made our way to Oakland
00:27:02
Hospital and, uh, and then the decision was made to put me in an induced coma where I was
00:27:09
in for three or 4 days. Um, and then woke up from there, ICU. Some interesting times in there.
00:27:17
>> What do you mean? >> Oh, I was just Well, cuz I hadn't had time to process it. So I sort of came
00:27:22
out and I I was nurse would drop a drop a bottle and I I'd sort of sit up or um
00:27:32
uh the way that ICU is I hope not too many people have experienced it that that are listening but you're facing
00:27:39
inward uh to a to a wall and behind you is a corridor so you don't actually know
00:27:44
what's going on behind you. Um, and I just remember sort of being like and and
00:27:50
just being like, "Nikki, are you okay? Nikki, you okay? She's just going to go
00:27:53
get a drink. Are you okay?" And I was just really hyper sensitive for everything and in ICU. But again, a
00:28:00
shout out to all those nurses and everyone in there just fantastic. Hey, fantastic. And and you you hear about it
00:28:08
all the time, but I can just double down on that. the the help the people [snorts] uh my surgeon since then uh
00:28:15
Jamie Olson uh we we text a bit and he he's looked after me since along with
00:28:21
with other people but he's been my primary career for for reconstruction and this that and the other and man he's
00:28:27
done an awesome job and >> but uh yeah that hyp hyper sensitivity was didn't wasn't helped by they took me
00:28:34
one down one morning there was an issue with my lung like inhaled some shrapnel or something like that and they needed
00:28:42
to go and I don't know some big long word lapis something to get it out of the lung. Yeah. Yeah. [snorts] Never
00:28:49
you're a cop, not a surgery. [laughter] >> Yeah. Yeah. Exactly. If I Yeah. If I
00:28:53
can't say it, I don't even know it. Um, and and it was like 5:00 in the morning
00:28:59
and I wasn't sleeping very well in there and it wasn't because of anything that
00:29:03
happened because I run quite hot and I was in the thing and and it's quite warm
00:29:08
in there and I'm quite tall so the beds aren't long enough and then they had to
00:29:12
had the head up because they wanted to make sure that I was swallowing and doing all this sort of stuff. So I kept
00:29:17
sliding off the bed so I was I was te couldn't have proper sleep. [laughter]
00:29:22
Yes, I had a 4 day snooze, but and I was sliding down, so I was a bit jaded and um and they took me down and I'm I'm
00:29:30
lying there and and then they put me in a lift and I'm like, "Oh, [ __ ] back back
00:29:34
here." you know, and then it goes ding at the other end and the door opens and
00:29:40
it's a construction site at um uh the Oakland Hospital and there's the sign
00:29:47
from place makers or whatever exactly the same that what I saw when I ran into that building and I just started
00:29:53
laughing and the audiing [laughter] me into this construction site 5 days after. Yeah. I was like, "Ah, if you
00:30:06
don't laugh, you cry, right?" Uh, but yeah, lots of little things that I
00:30:10
reflect on and and look back on. But, >> um, yeah, the par did you feel like your
00:30:14
life was in danger? The paramedics thought you you may not make it, eh? >> Yeah.
00:30:18
>> Did you Did you feel like your your life was hanging in the balance? >> Well, you just been shot in the face. I
00:30:23
thought that I might have been in a bit of trouble. Um, but I I don't think I
00:30:26
let myself go to that point. Um, even when I was in the coma, they had to strap my arms to the bed because I I
00:30:36
kept trying to get up and keep moving. So, I think from very early on that I was going to do everything in my power
00:30:43
not to let this be it. Um, but certainly I think a paramedic or someone since who cuz my
00:30:52
wife Nikki's retraining now to to join St. John, but um had said at the time
00:30:57
they thought it was a bit touch and go. Um >> and yeah, I think I just straight went
00:31:03
into remember how I said don't not looking back. It it was straight into what's next next next minute, next hour,
00:31:10
next day. And that's sort of how I'm wired and um >> it served you well.
00:31:15
>> Well, yeah. in this particular occasion, right? Mental resilience through
00:31:18
physical exercise. I just know that hard shit's going to happen and it's how you
00:31:22
respond to it and that's how Yeah. Sometimes a bit easier said than done, but man, you got to try.
00:31:27
>> Eh, >> yeah. I I love that. There's a saying I really like. Hard hard choice, easy
00:31:31
life. Easy choice, hard life. >> And and it is it is. And I I just think my my circumstances puts a bit of
00:31:41
context behind it and puts a bit of reality and it's not just a something that's flashed up on on social media.
00:31:47
It's actually this this it works. >> Yeah. >> If you can get it right.
00:31:53
>> Um do you remember the the first time you were reunited with um Nikki or the
00:31:57
boys? >> Yeah. So again, I So Nikki didn't allow anyone in. Um uh I that might have annoyed uh my
00:32:11
parents and stuff a bit and well it didn't cuz they were fine and they understand they know who I am, but I
00:32:16
don't like being seen as a victim um or or really vulnerable like that. And Nikki knew that and I
00:32:25
appreciate that decision that she made. Um, so no one came in um for for a long time, but when um when I woke up, yeah,
00:32:34
Nick was there and um >> How was that? >> Yeah. Yeah. I don't know. I did hear
00:32:40
again not a good communicator and she's probably hearing it for the first time.
00:32:45
She she she's been my rock. And there was times there where I was just like cuz the visitors could
00:32:51
only come in after 10:00 in the morning or something like that and I'd just be
00:32:55
like counting down the counting down the minutes being like when can you get in here? When you can be in here even if
00:33:00
she was just sitting there and stuff like that. So um yeah. Yeah. No, it was just another
00:33:11
reason why you get up be grateful. Mhm. >> Yeah. >> Um even though you don't like being seen
00:33:18
as um as a victim or like in a vulnerable state, did you Yeah. Did you Were your boys allowed to see you?
00:33:24
>> So I didn't want them to No, I didn't. And and this this could be Yeah. quite
00:33:28
odd. So I didn't see them till I I got home from hospital. Um I we dealt with
00:33:35
it in a way cuz that was my first concern too around how we're going to deal with this. And we've been very very
00:33:40
honest with the boys. Um and uh from day one, but but again at that point I I I sort of made the
00:33:52
decision with Nikki, but just wait till I get home. You know, at that point after I came out of the coma and they
00:34:00
started to get a bigger picture, I think at that point we knew that I was going to certainly pull through. I think
00:34:06
>> barring unforeseen um complication but um yeah made that decision and and when we
00:34:15
went back when I got home that that was that was something else you know like when they embrace you and they don't say
00:34:23
anything and these boys don't shut up at the best of times. So for them to be
00:34:26
silent and hugging me and and how tightly they did and then I just looked down and there's sort of tears just
00:34:33
quietly going down their face and um is is just something else you know and um ever since then we were like I I
00:34:44
started getting up straight away making their their their lunches and trying to get back to normality as quickly as I
00:34:51
could and they they were sort of feeding off off us a little bit that I'd wake up in the morning because
00:34:57
I couldn't talk very well and and obviously at that time I was relatively disfigured and it wasn't very pleasant
00:35:03
to to look at or what is pleasant to look at now. I'm I'm certainly not as
00:35:08
vain as I used to be. Um and they would be like in the morning like Scooter my younger boy would be a dad your voice is
00:35:17
sounding a lot better. And I'm like, I spoke to you 9 hours ago, but that they
00:35:21
were trying to do that positivity or they'd run in from work from school and
00:35:25
go kind of go, "Oh, it looks way better now, Dad." And I'm like, "Oh, thanks,
00:35:29
buddy's really." But like and and that's um that that's something that I think
00:35:38
I'm I'm really proud of that that we could try and from a very early stage
00:35:43
and it's not always easy to do to try and show that get up and go um and and
00:35:51
do what you can, you know. Um, so that's yeah, I snuck out and uh cuz Nikki was
00:35:58
working at home at the time and I was I was pretty d I was dribbly for ages, man. [laughter] And then I was like, now
00:36:04
this is part of I need to get a haircut, you know, like I need a haircut. So I snuck out. I don't know if I was
00:36:08
supposed to be driving down to the haircut and I [snorts] walk in and the hairdressers all look at me and I'm
00:36:14
like, just give me a haircut. sitting there all dribbling in the [laughter] in the headresses and I was like cuz I was
00:36:21
wearing bibs you know and they put the thing around here I was like I just got to hold it in enough that it doesn't
00:36:25
dribble down to there. They gave me my haircut and I'm sure they they left a
00:36:30
bit like they didn't go near around here either and but it was just my let's look
00:36:35
sharp or look tidy and and when you can it was part of that just let's start
00:36:40
getting in proper clothing like I got Nikki to bring in clothing pretty early on rather than the the
00:36:45
>> hospital G hospital gown. It was just one of those things you know like yep
00:36:48
I'm going to have a nice clean t-shirt on. Well I couldn't really get a t-shirt
00:36:52
over but like clothes on and stuff like that. So yeah. >> Um I mean this paints a picture of like
00:36:59
who you are and [clears throat] it's um you're you're a fairly tough bastard. Do
00:37:02
you do you think um it was tougher for you or for them? >> Yeah, I I I always think it's tougher
00:37:09
for other people, you know, like this is something that I'm in control of and and
00:37:13
I can do. So I was always very mindful of that. Um and we've just got to be a bit careful
00:37:20
with how the boys deal with it. especially my oldest boy um with some of the thing. He's a really deep thinker
00:37:27
and um they think about it more than they show. like dropped them off at a holiday program once and and they met up
00:37:35
with a kid that they obviously didn't know from school and and they'd been
00:37:38
talking about and they obviously said, "Oh, dad got shot in the face." And and
00:37:42
and the other kid challenged it like, "Well, no, no one gets shot in the face
00:37:45
and lives." You know, and and then the the first thing they say to me when they
00:37:50
get in the car, "Oh, Dad Bo said if you get shot in the face, you don't live."
00:37:53
And I'm like, "You think I'm think I'm making this [ __ ] up, mate?" [laughter]
00:37:58
Anyway, oh no, no, no, no. And then we get home and um they're out on their skateboard or something and then and
00:38:05
they're like, "Dad, how come nanny told us it was a it was a BB gun to start off
00:38:10
with?" And it's still them just ch what what is actually So [snorts] lots go on
00:38:16
in their head. So that's going to be uh so to answer your question, is it tougher for them than us? For me, then
00:38:23
it's just as tough. It's just as tough. Um, and even a Nikki jokes about it, but
00:38:29
suppose I could use this opportunity for a little bit of a an apology how when I
00:38:34
do get hangry, you know, um, during those times where I'm not sleeping, not eating, I'm in a bit [snorts] of pain,
00:38:39
and I guess I wasn't the happiest chap to be around. So, >> um, it's tough for them on a on a number
00:38:46
of levels, I think. >> Yeah, I'm sure they understand. You you tend to save your worst behavior for the
00:38:50
people you love the most. It's just how it works. >> Well, I love them then.
00:38:54
>> Yeah. No. [laughter] Um, >> yeah, crack into that. Crack into that
00:38:58
Firebird. >> Um, how did the how did the recovery log? >> Um, how many operations?
00:39:06
>> Uh, well, I think I think there's been about 14 sort of procedures and Jamie
00:39:12
was saying the other day that there was about six major operations. So, um, a lot of it was done sort of early days,
00:39:21
uh, with the, um, sort of the reconstruction and stuff like that, but a lot of the sort of
00:39:28
teeth work and and the damaged, um, bone underneath. We've had a couple of u uh, attempts at trying to remold it
00:39:40
and and um, Jamie's like, "Well, we just sort of got to try this." and and it's
00:39:45
sort of new, relatively new sort of playing field for them, but again, he's done an amazing job and I'm forever
00:39:51
grateful. So, um yeah, I I suppose it's just yeah, you're back in and then you I if I see another soup in my
00:40:01
life, mate. Oh, Jesus. [laughter] Cuz then you're on the soups and [ __ ] Um but yeah, so it has hopefully only
00:40:09
one more to go. um and and then get some teeth and hopefully get that clearance um full
00:40:20
clearance to go back to my operational role in the police. So um yeah. >> Were there ever moments where [ __ ] you
00:40:30
just like alone in the shower or you're you're out going for a walk or something
00:40:33
and you just have like a quiet cry to yourself? >> Yeah. I don't no I don't think I don't think I have on
00:40:46
on that level and and I'm not concerned about that but it is something in the
00:40:51
back of my mind of at the moment how sort of steely I am about it all and and and sort of how
00:40:59
steely I am to a lot of other things. Um, I think I have got a lot of empathy for others and stuff like that, but I've
00:41:09
got a very that's life, what will be will be attitude at the moment. Um, so just another thing that I need to
00:41:17
deal with. So, not so much a uh something like that. No. >> Um, what about therapy? Did you see a
00:41:27
therapist after >> Yeah, I spoke to a psychologist for for a few rounds and
00:41:31
>> this the first first time this is the psychologist that you were ignoring
00:41:35
earlier. >> Wow. Yeah, [laughter] >> it's going to come back and bite you.
00:41:39
>> Oh, 100%. I was like, "Oh my god." Um, yeah. No. So, yeah, it was really good
00:41:46
just to >> I don't know, >> just offload. >> Just offload. Absolutely. Did you find
00:41:51
it hard to go in there and talk to a stranger about some >> um not so much? This particular
00:41:57
psychologist had spoke to a few of my colleagues um and and had it was uh is a police or or
00:42:08
um works with the police um and incidents like this and and others. So I was sort of comfortable enough that
00:42:15
she'd sort of understood. But what I did like about it was she was not being all airy fairy about it. Um, I
00:42:26
know you need a bit of eerie fairy, but she was like, cuz I was like, stuff this. I want I want back, you know, and
00:42:32
she was like that this is this is how you wide, you know, and people are telling you that, oh, this that and the
00:42:38
other and man, you can't go. And I'm like, I remember driving to a psychologist one day and I and I had my
00:42:45
work phone there and when you get a pager, it goes, those who know will know. And um I
00:42:52
started exhilarating and and I was like starting to drive towards the squad room. I was like I was like, "Holy, I'm
00:42:58
driving to my therapist after being shot in the face and I'm still trying to hone
00:43:02
in to get to a bit of action, you know, or [laughter] and I'm like, "Oh [ __ ] I
00:43:06
told her this." And she's like, "Oh man, like it's just it's
00:43:11
it's abnormally normal, you know?" And and that's what I did like about that. Um, I
00:43:17
didn't like any eerie fairy stuff and just acknowledged what I was saying. So,
00:43:21
it was really good. >> Any sort of PTSD or anything? >> Uh, I can't say at the moment. No. Um,
00:43:31
>> no. I just have to be mindful how much I'm parking underneath the lid. Um,
00:43:37
but not so much. I've got a yeah, a great family. my whole family, my friends, uh my my work colleagues and
00:43:46
mates and and we've got a small small group of like-minded individuals that have been through some stuff together
00:43:53
and we occasionally go away and have a couple of rums and let a bit out and and that's that's I see that pretty
00:44:00
healthy as well. So >> the um the gunman uh 24 year old I believe he he killed two of his
00:44:07
colleagues and there were like 10 injured in total. Um, and then he turned the gun on himself. How how do you how
00:44:14
do you feel about him? Like is is it anger, indifference? >> Yeah. Uh, >> you hate the guy?
00:44:20
>> No. No. No. Um, and this is going to sound weird to be honest. And um, no, I don't. Like one one thing that
00:44:30
sort of got me a little bit was it was months after cuz I didn't know who and
00:44:34
and and I'm not even going to even go go there as much but when I saw his 24 I
00:44:39
was like man what a waste you know like uh but and this is going to I don't know
00:44:45
how this gets taken but but I don't you know like um I've never been one to
00:44:53
hold that like terrible decisions terrible decisions to say the least. But absolutely no
00:45:02
resentment or and and the the the loved ones of the people that didn't make it might feel different
00:45:09
and and and and rightly so. For me, I think part of moving forward is um uh not holding on to that. That's
00:45:20
that's just for me. And um Nikki sort of summed it up quite well and and sort of
00:45:27
um put it probably is the same way that I look at it that um I don't believe he
00:45:34
was shooting a father, a husband, a child, a friend like Yeah. in a in a in a personal way like that. And
00:45:47
>> and I suppose that's one way just to go well. >> Yeah, it that's what happened. And um
00:45:56
yeah. No, >> [ __ ] You've got a good attitude. Um Nikki must be so proud of you. Is she?
00:46:03
>> Oh, I I think so. I think so. But um >> not just for what you've what you've
00:46:08
been through, but um just how you've grown as a person in um in the recovery
00:46:13
since then. >> Yeah. Well, yeah. I I hope so. Um, at the end of the day, and and I've said it, I get up in
00:46:23
the morning for Nikki and the boys. So, I hope those I hope they [laughter] and and and I'd do anything for them,
00:46:31
you know. Um, but still acknowledging that along the way that it's been challenging cuz you said at the start
00:46:37
that you you take take your your grumpiness and on the ones you love, right? like her. Um but
00:46:45
hopefully I still Yeah, still working on on everything. But um she >> Yeah, I think she's proud.
00:46:54
>> Are you proud of yourself? >> Um yeah. Well, I think I'll look back at it
00:47:03
and be proud on how we've how I've I've handled it and and I I think and I hope
00:47:10
that's going to be seen through the way that the kids grow up um and the people
00:47:15
that I sort of um associate with and our community and my family and stuff like that if if
00:47:23
they're proud. Um but it's just yeah it's a unique circumstances and I
00:47:31
acknowledge that now um but also in the same vein I acknowledge that uh we all go through our [ __ ] you know
00:47:40
we all go through tough times um and this is nowhere near some of the battles that people have been through are going
00:47:48
through and will go through. Uh [snorts] but I tell the I I tell the yarn to give
00:47:54
if I can a little bit of hope of of yeah, don't look back, you'll get a crook neck and and be grateful for what
00:48:00
you've got. Don't dwell the whatifs and um and and a little bit of hope that
00:48:05
like Firebird is an illustration of getting up and keep moving and and and and working through a
00:48:17
little bit of adversity. So, um I hope in my latter years I can look back if I'm lucky enough to get there
00:48:26
and be proud of of this period of my life. But it is a period of my life and and and I'm excited to what could be the
00:48:35
next >> thing, you know. Um um I'm just grateful that I've got the
00:48:40
opportunity to give it a go. >> Yeah. Well, we're almost 50 minutes in.
00:48:44
We haven't even touched upon Firebird yet, so we'll we'll get to that chapter.
00:48:47
But um >> yeah, just I mean just sitting in front of you and and um yeah, listening to you
00:48:52
speak, I can tell you would have been a a great cop. >> What um what drew you to the police in
00:48:56
the first place? >> Um fast cars and catching bad guys. No, [laughter] there's an element of that. No, I won't
00:49:02
be. But I I I I think an underlining drive to to to help people. And I won't
00:49:08
go there like I'm this big special person that gets up every morning to help people. But at the end of the day
00:49:14
when when you do see a victim that sort of, oh, thank you for your involvement or you turn up to a they might not even
00:49:21
have to say it, but you turn up to an incident where that's it's one of their
00:49:24
worst days of their life and you can positively impact that by some of your decision making, your calm head. And
00:49:29
that's what draws me back, I think, of that real adrenaline of turning up to
00:49:34
chaos. Um, and and having a a calm, controlled manner in the way that you react to that. Um, and and and that's
00:49:45
got to be a drive, too. Like at the end of it, you've helped someone out. Um, as
00:49:51
I said, they might not say that they they thank you, but they've sort of got
00:49:54
a look in their eye. And um and and when it comes to some of the the tough stuff
00:50:00
when you're advising family members or that there's suicides or you're dealing
00:50:05
with victims of very serious harm, if you how would you like your family members or loved ones to be dealt with
00:50:13
by by the police, by authorities, and if you can show empathy and be empathetic for their situation without having been
00:50:21
in it, that's a really nice feeling, too. So, um, lots of things that sort of
00:50:27
Yep. Um, bad guys, fast cars, cool stuff. But, but the underlining is, [clears throat] I think, truly is to to
00:50:36
try and help people. >> Does that piece get easier knocking on someone's door and telling someone that
00:50:42
a family member or a loved one has passed away? >> Yeah. Abs. Absolutely not. And then
00:50:46
there's just different times in your life too. Like prek kids might certainly wouldn't have been as
00:50:52
bad as if you you turn up now and you you're dealing with someone that's
00:50:57
roughly your kid's age and going through it. But um just yeah what the what emergency services do and and this is my
00:51:06
part but that's what they have to do on on the other side of it that I think
00:51:10
isn't quite understood some the time without going into that part of it but like there there are some stuff that the
00:51:17
police uh in particular have to do that that isn't seen on the outside um that
00:51:24
that we have to deal with and work through and and 99.9% % of uh the time we're really doing it
00:51:32
for for for the right reasons and and the good reasons. So yeah. >> What was the worst day on the job before
00:51:39
July 2023? >> Well, it's funny cuz sometimes the worst days are the best days. Um
00:51:47
uh yeah, like someone has to have a bad day for you to have a good day, but [laughter] um it's it's it's not the
00:51:55
case. But that there were I think back and and I'm fortunate that this most recent incident sort of
00:52:04
happened um in my career and the time of my life as it did to help me deal with it. But like
00:52:12
we we had been sort of we'd been shot at multiple times prior to this incident.
00:52:18
We been in situations where pretty pretty hairy situations, you know, and and but I think you again build
00:52:25
resilience out of those and coming out the other side. But from a from a a really difficult point of view, would
00:52:31
have been about 4 years into the job. I' I'd been to about five or six really bad
00:52:35
suicides in a week. And um >> Wow. >> I went away from there and and and and I
00:52:42
was only I be mid to late 20s at that time. And um I started getting these heart pulpitations and I I was I was
00:52:51
really concerned. you know, I went to the doctor and they did all my sort of um my vitals. They took me to to
00:52:58
Middlemore and and and over a span of about a couple of weeks and did all this testing. And then I got called into the
00:53:04
doctors and >> [snorts] >> uh he said to me, "Oh, um look, you you
00:53:10
you're physically absolutely fine. You're very very healthy." I was thinking, "Well, why am I getting
00:53:16
these bloody go on mate? That ain't normal. Why?" And then and then I drive home and and I'm going
00:53:24
down Tangi Drive and I go what's what's cuz I'm I really try and be quite
00:53:29
practical like reason and and and I and I I identified that these heart pulpitations started
00:53:38
immediately after this really quite tough week. Um and since identifying that I I hadn't had one since. Um, so
00:53:47
and and and I got to say like there are heart problems and you need it's not
00:53:51
just in your head but on this particular occasion that was that anxiety or whatever it was manifesting in a
00:53:58
physical manner. Um, and then for the rest of my career I hadn't had one and
00:54:02
then I think I think maybe once since this most recent incident I started having them
00:54:10
again but was able to flick it back over. So, um, yeah, I don't know. They just sort of
00:54:16
mold you and make you who you are today. But, um, yeah, it's a crazy job, eh? I mean, it's a job
00:54:28
that someone has to do, but like I'm I'm 52. The only time I've seen a dead body
00:54:32
is my nana in an open casket. You were just dealing with this on a daily. >> You as in the New Zealand police.
00:54:39
>> Yeah. Yeah. Yeah. It is. and and and you you hear it from a number of police
00:54:45
emergency services staff. You see, you have to deal with things that um that a lot of the public just have no
00:54:52
idea it is part of society. Um like who would have thought that you had to carry do you carry Vaseline around in
00:55:01
your in your day bag just in case you come across a decomposing dead body, you put a bit of Vaseline on your upper lip
00:55:08
so you don't have to smell it. You know, like there's >> Oh, Vix Vex. rubber. [laughter] Rubber.
00:55:12
>> Yeah. On the upper lip. So, you don't have to smell some bad smells, but at
00:55:17
the end of the day, again, um well, I won't say you're privileged and in dealing with it, but someone's got to
00:55:25
do it right. Um and if you can do it to the best of your ability, then [snorts] um that that's going to be telling for
00:55:31
for the family and and the loved ones of whatever you're dealing with. So, >> did you ever consider the army or SAS or
00:55:38
anything? >> No, not so much. I feel like you would have been you you would have you would
00:55:42
have frothed at something like hell week. >> Yeah. Well, it floats my boat. I was a
00:55:46
cabinet maker before becoming before joining the police and and I love that. Um sort of just came to the end of
00:55:54
[snorts] where that was at that time and um with with a lot of the imports our our solid wood furniture um it was just
00:56:03
being less desirable because it was too expensive and you can get cheaper option. But I I love that too. today
00:56:07
though. Um >> so so after the shooting um you're recovering and then I mean why didn't
00:56:14
you just go back to cabinet making? >> Um oh that that that's that's passed. I've
00:56:22
got >> Mhm. >> Well, I could fill in my time with Firebird cuz I I wanted to go back to
00:56:26
police very early on and I and I sort of tried to but then realized that the the
00:56:34
recovery process and everything that needed to be done was going to be longer. >> Um but in those early days sort of
00:56:41
[snorts] yeah we were came up with fiber that sort of filled that hole at that time. Yeah, I suppose that's why I ask
00:56:46
about the cabinet making thing because um after going through something as traumatic as that, I suppose the easiest
00:56:50
thing to do would be something you already know, something that you used to do instead of like launching a business.
00:56:56
>> Like come on. Especially in the beverage space, like it's an impossibly
00:57:00
competitive market. >> Okay, so yeah, let's get on to this now. So um >> yeah, how does a cop who gets um shot in
00:57:07
the jaw um suddenly end up creating a protein coffee brand? >> Oh, isn't that the logical thing to do?
00:57:15
my go back to cabinet making. >> Yeah. Yeah. No. Okay. Okay. Um, no. So, so when I was recovering, so I had a
00:57:23
large hole in my face as you could probably imagine. I couldn't eat like I couldn't chew. I couldn't have hot
00:57:29
stuff. One, I don't know if it was the thermal burns, but also like I couldn't
00:57:33
feel in there. So, I was a little bit dangerous to have hot stuff cuz I wouldn't be able to have any feeling.
00:57:39
And I couldn't drink large. like when I was drinking I I we talked earlier about
00:57:43
having a bib cuz I did it would just end up down the front of me half of it would
00:57:47
go in the rest of it was down the front of me and um so I started and and I've
00:57:52
always always like coffee if I if I get to 9 10:00 without a coffee I get a sort
00:57:58
of a headache or something like that. So caffeine's always and coffee has always
00:58:02
been part of my lifestyle and protein has too. Um and and knowing the importance of protein as a macronutrient
00:58:09
or um something that we need young, old, other. So I've always been I've always
00:58:15
taken supplementary uh protein. So anyway, I couldn't just have coffee and and I wanted to get this protein in. So
00:58:22
I started making them at home. So, in my shaker, a little bit of ice, um a pod, coffee, um a little bit of water, and a
00:58:30
scoop of protein. And I was living off these things and went into the surgeon one day and he goes, "Oh, you your your
00:58:37
recoveries are remarkable." Or something along those lines. Really, really good
00:58:40
or whatever it may be. And I was sort of ingested, oh, it's the protein coffees,
00:58:44
Doc. And had a bit of a laugh. Anyway, I was living off these things and wanted to go back to the police and it was
00:58:51
going to be longer than I wanted to because I'm I'm I'm relatively impatient
00:58:55
in this sort of stuff, I must admit. But [snorts] so, and Nikki tells the story how I I
00:59:02
would have been high on on prescription Tremodol after an operation and and I sort of was
00:59:09
lying on the couch and I was I said to her, I'm [snorts] I'm going to make
00:59:12
protein coffee. And she sort of I remember it. She rolled her eyes. She couldn't hide it. She rolled her
00:59:19
eyes and was like, "Ah, you pro, you probably are." >> How long after the shooting was this?
00:59:23
>> Uh, this would have only been uh 8 months. I think I created the business
00:59:31
in February, March 2024. >> Incredible. Cuz most people would have this idea. 99% of people would have the
00:59:38
idea and then just leave it at that. >> Yeah. Yeah. [laughter] Wow. >> But where do where do you begin?
00:59:43
>> Yeah. Well, and and that's just it because it was beginning. I've got no
00:59:46
experience in in grocery, no experience in business. >> Are there any transferable skills
00:59:52
between poling and >> I think so. Like communication being one. I said I'm not a good at
00:59:57
communicator, but when when we're talking back and forth, I think being open in your communication is very very
01:00:04
important. I think those uh like some of the values that we we hold in the police
01:00:10
and personal personally around um honesty, integrity um transfer over as well. Um
01:00:18
>> but that's probably where it stops to be honest. You can communicate um well and
01:00:25
um you're always being very honest which seems to resonate with people too. Um
01:00:30
but also the the ability to go into a space not knowing anything and taking in everything that's given like and
01:00:40
sponging. >> I think that resonates with people too. Like you're not going in with a
01:00:44
preconceived this that or the other. You go in and you [snorts] sponge it back. So how did it start? It started with a
01:00:51
brand name and we went through multiple and then we landed on Firebird and Firebird being another name for the
01:00:58
Phoenix and rising up from the ashes and it was always my intention to um hide behind the bird as such. And
01:01:05
that can just be the front of my story, you know, rather than having my name or face attached to it, which has changed
01:01:12
dramatically. Um >> here we are today. >> Oh no. Oh [laughter] no, I failed. Um
01:01:18
see you. Yeah. Um and uh so created that. But then there it's just like like even looking at this and
01:01:28
seeing the barcode like you need to buy that barcode and then you have to buy the the image of the barcode and then
01:01:35
you have to have all these regulations around the ingredients on there and bolded allergen and and then I just
01:01:42
started talking to people about design and and that's how we we've got a
01:01:46
massive protein coffee written on the front with 16 grams of protein, double shot of coffee and and low sugar. It's
01:01:51
all written there because [snorts] that's what people need to know. It's a
01:01:56
new product. It's something completely new. Um, and then we've gone in and
01:02:01
thrown in uh original or toffee flavor cuz I I saw it sitting in between sort of your chilled coffees and your your
01:02:08
protein drinks. Um, so instead of having a latte or mocka, we've gone with original cuz it's an original protein
01:02:14
coffee at the time. We were the first um uh protein coffee in New Zealand and and
01:02:20
and I I don't maybe the world um and we needed to spell that out. So, it's just
01:02:27
about asking questions, talking to people, marketing people, and and this is what we've come up with. So, um yeah,
01:02:34
really passionate about this now. >> Yeah. Oh, I can tell. I can tell. Um and
01:02:38
you you you've achieved so much while recovering from this um like hugely traumatic um thing and in a really short
01:02:45
period of time as well. >> Yeah. >> How many how many staff on the Firebear
01:02:48
team now? >> Uh you're looking at it really >> really I say that but I've I've had a
01:02:55
huge amount of help uh along the way. So, um during like um I'm I'm not working at the moment apart from being
01:03:04
here cuz I'm still recovering from my last operation and and then the fatigue
01:03:09
and stuff that comes from that. So, I've had a huge amount of help that picking
01:03:13
up uh what needs to be done earlier in this year. I had a bit of a period where I could actually set up systems and
01:03:20
processes. So, our product goes from our contract manufacturers to um third party
01:03:26
logistics in Oakland and Christ Church, but the operations sort of the the operations side of it sort of runs
01:03:32
itself and then we've got people that sort of work on that and and that's been
01:03:37
key for me to be able to recover. um because that's the primary job at the moment is to recover and [snorts] um so
01:03:48
I've yeah been fortunate to have some good people help out and some good companies and yeah
01:03:54
>> starting any new business is is terrifying um you're not sure if you're
01:03:58
pumping it money into something that's going to work or it's not going to work
01:04:01
especially when you're on unpaid leave like how much did the initial investment
01:04:04
cost you can you can you answer that or what >> uh it cost a little bit um
01:04:09
>> like a hundred 50. >> Uh, yeah, a little bit. I'm not going to
01:04:12
disclose how much we've pumped into it, but >> it's a big gamble on yourself, isn't it?
01:04:16
>> Yeah, it is. But I'm going to sit here today and say you only live once, right?
01:04:21
>> No regrets. Um, >> and I suppose going through something that you [laughter] went through really
01:04:25
sort of crystallizes that. >> Yeah. And and I I think um Yeah. There's a cost for
01:04:35
I need to recover. This took my mind off some stuff >> and gave me a little bit of purpose
01:04:42
while while I was recovering as well, you know, while I couldn't go back to the police and [snorts] I've got a very
01:04:48
active active mind, so it can't just sit dormant for too long. Um, so it's it's it's done more than just be
01:04:59
the start of a business, but now we're at a point in the businesses in a in a
01:05:03
really really good place that it's got some great foundations. And I'm really
01:05:08
really confident and and positive around what what Firebird could be. And one of
01:05:13
the other reasons making it that that it provides a like a healthy alternative to
01:05:18
some of the other energy drinks and what may or may not be in those um with with
01:05:23
being a coffee with with the antioxidants and energy that way. So [snorts] um yeah, watch this space.
01:05:31
>> But the the um the beverage space is like super super crowded. You got to go
01:05:35
to Countdown Woolworths or New World and uh you just look at that beverage aisle
01:05:39
and it's crazy. Like how h how have you managed to get it? um stopped in so many
01:05:44
places just for a personality. >> I'd like to say that but it's probably
01:05:48
not true. Um our our first breakthrough and I and I can say this so it's through
01:05:54
the food [snorts] stuffs um emerge competition. So we we won highly recommended with that and that came with
01:06:00
some some compulsory ranging through the North Island and then it's off the back
01:06:04
of that that we could sort of show some rate of sale but also start that that building from there. And uh we've always
01:06:13
um had a a a strategy of where we want to be to in 6 12 18 months and we seem to be ticking off those as as we go
01:06:21
through. But um you you're dead right. The the space is incredibly competitive.
01:06:28
Um and there are great products out there. There's great innovation out there. um it's run by uh two or three
01:06:36
big companies that generally uh dictate a few things that go on in certain fridges and and they they've earned the
01:06:44
right to to do that. But um what I think is cut through a little bit is that it is it has got points of
01:06:54
difference, you know, like 16 g of protein in 250 mil can with a double shot of coffee 150 mg. But a point of
01:07:02
difference being that it's got only got 0.8 g of sugar in both of our flavors.
01:07:07
So, um, you don't get that. >> You're a salesman, aren't you? >> Yeah. I can tell you're passionate about
01:07:14
it. >> Oh, well. Well, it is it's a it's a healthy alternative. And I'm not saying
01:07:18
go and not have this and have this. It's just providing another opportunity. But
01:07:22
the feedback that we're getting from customers around there was a lovely one
01:07:27
the other day, an email around pre- a lady pre-d diabetic and she was on a a reader or something like that and um and
01:07:36
and alongside a healthy keto diet now she she's no longer pre-diabetic but part of her sort of daily thing is
01:07:43
Firebird and she said there was no insulin spike off the back of drinking Firebird. I'm like, man, that's bigger
01:07:50
than just a drink, you know? That's awesome. And and emergency services staff in the middle of the night or
01:07:56
people going, "Oh, it gets me through." That's how our um our slogan or or thing
01:08:03
crush the midday slump has come about from the feedback that we're getting. People using it late morning, early
01:08:09
afternoon, uh without the another coffee that's just going to go up and down.
01:08:13
It's got the protein attached and and the sugar. um is very very low so you don't get that insulin up and and that
01:08:21
spike. So um man I I look beyond the product in itself and and it's a really it's a really cool
01:08:31
product. It's a great product and and and some of the stories and feedback is
01:08:36
yeah another reason why you can keep going as well. >> Can you remember the first time you saw
01:08:41
you saw a can in the wild like in the >> We call it that too. Yeah. In the wild.
01:08:45
Yeah. Absolutely. And always get a real real good buzz even at the gym the other
01:08:49
day. Uh I think I was on the treadmill or something and and and a chap walked up next to me and he had a Firebird in
01:08:57
his hand and he sort of just looked over said like he had no idea who I was and he was just drinking his Firebird and I
01:09:02
was like man that's it's pretty cool you know. >> Yeah. So it's in the wild.
01:09:09
>> Yeah. cuz one of the one of the team in the office just when you came in before
01:09:11
she used to work at MOTAT and she said uh it's in the vending machine there and
01:09:14
I I I don't think you were aware of it but you you seem to get um real chuffed
01:09:18
about it. >> Yeah, absolutely. Absolutely. And because of how how difficult it is to
01:09:22
get out there and the fact that there is so much choice out there as you've already alluded to that people are
01:09:29
picking up Firebird protein coffee, you know, and we've got to a point in our
01:09:33
sort of cycle that we need to um we need to get it in people's mouths and tasting
01:09:39
it because it's a unique product because it's in unique flavors. we're at that
01:09:43
point that people are interested, but like I'll be at a a show or someone Nikki will be at a show and she'll give
01:09:50
feedback that people will come up and say, "Hey, I've seen this at a a [snorts] New World or wherever, but they
01:09:56
haven't tried it." Because if you if you spend five bucks and and you don't like
01:10:00
it, you're like, "But they have have a sample and oh, this is great. I'm going to buy it now." Or
01:10:06
they'll buy a fourack or whatever. So, um yeah, it's just that evolving growth. um which requires different
01:10:14
things at different time. Um so yeah, >> have you have you been able to start
01:10:18
paying yourself yet? >> Oh no, >> I'm good. I'm pleased about that. This
01:10:23
um the studio we're in today, this is um a company I set up called Pod Lab, and
01:10:27
it's been going a year now. We've managed to grow the team, but no, I yet
01:10:31
to pay myself. >> Yeah. >> So I would have been pissed off if >> Oh yeah, please. No, abs can barely pay
01:10:39
all the other people doing the actual work. I'm just the ones that come in and
01:10:42
sit in a podcast. I won't get anything for that. >> What's what's the um what's the big
01:10:47
vision for it? Like where do you see it in say 5 years? >> Um yeah, broadly speaking, cuz we are
01:10:56
distributing and and into uh the the the Cook Islands and Fiji. Uh we're growing our distribution through
01:11:05
New Zealand, but still a lot of work to to to sort of educate people about it and and grow that and repay our
01:11:12
retailers that have given faith in us to put us in their fridges and um and shelves. Um we've sort of got a little
01:11:19
bit of product in North America um and got a partnership with distributors over there with some product over there. Um
01:11:28
and that seems well that is going really really well. Um, and then there's obviously Australia. So, um, I think the
01:11:36
the potential for this product, um, and this brand is huge. Um, how it gets to that status, um, is just planned six
01:11:48
months at a time. Um, and, uh, yeah, it's exciting. However, the brand or we get there.
01:11:57
>> Why Why do you want to go back to the place? You're on to a really good thing
01:12:00
here, right? Like you look at what you've achieved in a real short space of time.
01:12:03
>> Yeah. Absolutely. Absolutely. But I Yeah. And and it seems to bedazzle people, you know, like but there's just
01:12:12
nothing like the thrill that you get when you're in that uniform and when you're doing
01:12:19
something to help people, help your colleagues. >> Yeah. I I just haven't got it past it
01:12:26
just yet. What what capacity I go back in, I don't know. But um I just I'm I'm
01:12:32
not willing and not able just to draw the line in that sand just at the moment. >> Fair enough.
01:12:40
>> Um yeah, you were nervous when you first came in here. How's it been so far?
01:12:45
>> As I said, it's once I get going, I don't mind sharing it. It's and it comes
01:12:50
back to the >> once I leave here I'll feel like [ __ ] too because now I've just gone and put
01:12:55
my face and told my story and whenever it gets aired I I'll I'll feel [ __ ]
01:13:00
about it. I'm like oh I don't deserve to be on Dom's podcast and like there's
01:13:05
some cool people out there and uh but uh yeah it's all good. >> I know I think you it's it's pretty
01:13:13
inspiring. Yeah. Yeah. I mean it's a huge loss to New Zealand police. I can tell you would have been awesome at your
01:13:18
job. >> Yeah. Well, like everything else, I try hard. Whether that transpired into
01:13:24
>> being good or not, I suppose that's up to the >> the my colleagues and and people that
01:13:29
I've dealt with over the years to judge. >> Um, what's the big thing you've learned
01:13:34
about resilience that you wish everyone knew? [sighs] [gasps] >> Everyone could have it.
01:13:41
Um, it's it's not just there for people that are willing to uh put [snorts] on heavy weights and run
01:13:52
around the the bushes or do what some of us do. It can be for everyone. And >> a lot of the times, and that's why I
01:14:01
brought that point up about building mental resilience through physical exercise because that is a prevention,
01:14:08
uh, rather than at the bottom of the cliff when we're having to be grateful or
01:14:11
>> dwelling the whatifs or having to talk to people. if we if we've got a base
01:14:15
that we can build up now, whether it be [ __ ] it's it's raining outside, but I'm
01:14:20
still going to go for that little run or man, I don't want to have to go and have
01:14:25
that conversation with that person because it's hard. Um, everyone can do that regardless. And
01:14:32
it's not. Yeah. I I I use an example of physical exercise because it's one that you can do in a controlled
01:14:40
manner, right? Before it gets to a point where you're going to have to be resilient in an uncontrolled
01:14:46
environment. You can control like uh the the physical exercise or exertion that you're doing. And that that one relates
01:14:53
to me. But it's even um having that discussion with your partner, your boss, your colleague, your
01:15:01
coming and sitting and doing a podcast. Um really hard at the time, but I'm going to say feel bad after when I
01:15:09
leave. I'm going to also feel that [ __ ] I didn't want to do that, but I did it.
01:15:13
Um and what will be will be. Um so yeah. >> Yeah. Do you get like a a vulnerability
01:15:19
hangover? So you'll be driving home and you'll be like, "Oh, why did I say
01:15:23
that?" >> Odd regrettable episode, you reckon? [laughter] >> Um,
01:15:28
>> yeah. Yeah, maybe. >> No, I think it's been a great episode. Um, yeah. If I go on someone else's
01:15:33
podcast, I'll be driving. I'll be like, "Oh, why did I say that?" [laughter]
01:15:37
>> When when people call you brave or heroic, how does how does that sit with
01:15:40
you? uh not that great to be honest be because of and I hope I've made it very
01:15:45
very clear that uh emergency services staff my my mates my colleagues they're
01:15:51
doing this on a day-to-day basis because I got whacked in the face um doesn't make me any braver or heroic
01:15:58
than anyone else that ran into that building that day. It doesn't make me any brave or heroic that's out there
01:16:04
doing some stuff that goes unagnowledged out there. So, um, uh, but what I can say is how how I've bounced back from
01:16:14
it. That's something that I can control and, >> [snorts] >> um, hopefully that can show people that,
01:16:20
um, you can bounce back from stuff as well. And and and [clears throat] and looking a way forward. So rather than
01:16:26
that heroic thing being just an example to other people that um, good things can
01:16:32
happen out of some pretty shitty situations. M has your um personal idea or definition of success changed since
01:16:39
the shooting? >> In what way? In and >> like just in in life in general.
01:16:44
>> Yeah, absolutely. Um and I still Yeah, success comes in in sort of the little moments I think as
01:16:52
well. Um, another thing that I want things to happen now and I want my family to be set up now because you're
01:17:01
not guaranteed tomorrow. And I know that's something again, you're not guaranteed tomorrow. It's it's it's
01:17:06
true. You're not guaranteed tomorrow. >> Uh, but I've just got to chill the hell
01:17:11
out because I want to be sorted that if anything does happen tomorrow, my family
01:17:16
are sorted. So, just chill out a bit, right? Um, you're all no breaks. >> Oh, 100%. and and [snorts] yeah, another
01:17:24
work on another >> work. I I had um Sir Steve Hansen on the podcast or black coach and he he's got a
01:17:30
theory that um for most people their greatest strength is also their greatest weakness.
01:17:34
>> Yeah. >> So maybe maybe that's what it is for you. >> Yeah, I 100% 100% I even lying there
01:17:39
over the weekend just chill out [laughter] cuz I'm not doing stuff. >> Um what advice would you have for
01:17:46
someone who's going through a life-changing setback themselves? >> Yeah. Um, yeah, more of just the same
01:17:53
what I've said, right? Like don't dwell the whatifs. >> Uh, be grateful for what you got. And I
01:17:58
know that's easier said than done. You know, some things terribly uh sad and hard to go through and and
01:18:06
and it doesn't have to be a massive thing either. It can be rolling your ankles so you can't do your run when you
01:18:11
won't run the marathon. It sounds silly, but then all of a sudden you're not
01:18:14
running. mental health is is not deteriorating as such, but it's a bit tougher, right? Because that's your
01:18:21
identity, that's your outlook. So, um yeah, but but those two, they just keep
01:18:26
coming back to me and and something that's really helped me. Don't dwell on
01:18:29
the waters. Be grateful for what you've got and and [ __ ] just talk to people.
01:18:34
Be better than me. [snorts] >> Oh, you're doing pretty well. You're
01:18:37
doing pretty well. The um you Sean from three years ago, he wouldn't believe
01:18:41
this guy, would he? Oh, >> no. He's No. Oh. Yeah, I' I'd hate to think what Sean
01:18:47
three years ago would think about the guy sitting here today. >> What do you think you're a show pony?
01:18:51
>> Oh, bloody sold his soul. It's terrible. [laughter] >> But I was saying this morning, I've
01:18:56
crossed the line now, so I might as well just dive right in. But um it's it's
01:19:01
there. It's out there and and and it it is what it is. >> Yeah. And and [clears throat] it can
01:19:06
help people. Uh but the overriding reason why I crossed that line was because of that. And and
01:19:16
>> yeah, in a little way and as I said right at the start, if me telling my
01:19:20
story or talking about it helps one person, then who am I not to tell it? >> Um what's something positive that's come
01:19:26
out of the experience? Something that you could never have imagined at the time.
01:19:30
>> What firebird? >> No, the um the the incident in July 2023. Um what? Yeah. Uh
01:19:38
>> maybe more more gratitude perhaps. >> Yeah, I think I I think so. As as as
01:19:45
much as I need to get around making Yeah. slow down a bit to actually it's you've identified another sort of
01:19:54
work on for me cuz yes, I am very very grateful, but um I just need to slow down sometimes and and probably reflect
01:20:02
on that a little bit more. Um, I don't know. Actually, something that came straight out of it was how good
01:20:14
people are, you know, and and I always thought cuz you hear so much [ __ ] on the
01:20:19
news about bad people doing bad things or or or not so good people making bad decisions and doing bad things.
01:20:25
>> Oh, there's that saying in media, if it bleeds, it leads. >> Oh, well, and you can see it, right? and
01:20:29
and probably another reason why to come out, but the support that I had straight
01:20:34
off the bat, like I didn't turn on my phone straight away, but there was like
01:20:38
960 messages on my one phone and another 600 and something through other different platforms on my other phone.
01:20:46
>> I I don't have that many friends. Certainly not that many, but [laughter]
01:20:49
like what the support that came out of it like the what the RSA sent um I won't
01:20:57
start actually listing off what what was given but like people just was incredible. Um
01:21:05
so something that's really been etched in is how good people are. Um, and just
01:21:13
um, yeah, don't not not don't judge a book by the cover, but um, there are
01:21:19
good people out there. >> Yeah. >> Yeah. Cuz I suppose in your line of
01:21:22
work, it would be easy to become cynical cuz you are dealing with you're dealing
01:21:26
with the worst of the worst, right? On a daily basis. >> Absolutely. So maybe that was a reminder
01:21:30
that actually people >> Yeah. Do you start to think everyone's a bullshitter or everyone's
01:21:35
>> Oh, you got to you got to be one to no one, right? Um, yeah. Well, I you do get
01:21:41
you do get to a point where you you sort of need a little bit more um clarification about a couple of things,
01:21:47
but on a whole I think yeah, but a a really really good reminder that um yeah, there's some really good people
01:21:57
out there and and it's not just um the [ __ ] >> That's great. Um how old are your sons
01:22:06
now? 10 and seven. >> So, they're probably too young to watch this. It's It's been a pretty
01:22:13
>> confrontational episode. >> Yeah. I in one way at some stage they're going
01:22:19
to want to know um what happened through my through my voice and my eyes and they
01:22:25
talk about putting a bit of putting a bit of cream on a story when you get a bit older. And no doubt I'll start doing
01:22:31
that at some stage in my latter years. But this is itch now that this is this is truly what it is and where it's at
01:22:38
and and and the way that I look at it and view the situation and where I am now. So, uh hopefully one day they can
01:22:47
uh listen to this or watch this and uh get a bit more of an understanding of because they've [snorts] been through it
01:22:52
too in a in a in a different stage in their life. But um yeah. >> Yeah. This is a story that needs no GST
01:23:00
added to it. >> Yeah. [laughter] Maybe doesn't matter anywhere. >> Um yeah, it'll be interesting to see
01:23:05
what impact um it it has on the boys as they get older. Like I don't I don't
01:23:08
know if they've got if they cut from the same cloth as you then, you know, maybe
01:23:12
it'll be water off a duck's back. >> Yeah, they are diff they're both very
01:23:16
different personalities. Um one's a very very deep thinker. The [snorts] the
01:23:21
other one's a very free spirit, I'll say. Um both different personalities. Uh
01:23:26
both great kids. Um yeah, love them bits. >> All right. Well, when the time's right,
01:23:32
maybe they'll watch this on YouTube or stumble across it. Um, yeah. What would
01:23:36
you like to say to them? >> Uh, yeah. Well, no. Just ju just that I think they know,
01:23:45
but just know that I'll always love them and um yeah, try and um hopefully um I've been an example and
01:23:57
a good example and a good role model for uh for you to grow up and thrive in in life.
01:24:04
>> Yeah. >> Yeah. >> I think that's a great place to end it.
01:24:08
>> Cool. Shman Stanley, um, thank you for all your service and congratulations on
01:24:12
all the success with Firebird. >> Yeah, thank you very much. It's it's
01:24:16
regardless of what I've been saying is is quite cool. [laughter] >> You've hated every minute of it, but I
01:24:21
appreciate you being here today. >> We'll wait another four months before I
01:24:24
do it again. [laughter]

Badges

This episode stands out for the following:

  • 90
    Most inspiring
  • 85
    Most dramatic
  • 85
    Most shocking
  • 85
    Best overall

Episode Highlights

  • Sean Win Stanley's Podcast Debut
    Sean shares his journey from police officer to entrepreneur, discussing the challenges he faced.
    “I can’t say what tomorrow is going to bring.”
    @ 02m 12s
    December 14, 2025
  • Reflections on Adversity
    Sean reflects on his past challenges and how they shaped him.
    “I feel I was an unlucky lucky person that day.”
    @ 09m 44s
    December 14, 2025
  • The Day of the Incident
    Sean recounts the chaotic moments leading up to the shooting incident.
    “We’re hearing he’s still shooting.”
    @ 15m 49s
    December 14, 2025
  • A Close Call
    The officer reflects on a near-fatal encounter, emphasizing the importance of training.
    “This is how important training is.”
    @ 24m 00s
    December 14, 2025
  • The First Reunion
    The emotional moment when he first sees his wife after waking up from a coma.
    “It was just another reason why you get up, be grateful.”
    @ 33m 11s
    December 14, 2025
  • Recovery Journey
    He details the extensive recovery process and the number of operations he underwent.
    “I think there's been about 14 sort of procedures.”
    @ 39m 06s
    December 14, 2025
  • Recovery and Resilience
    After a traumatic event, he focuses on recovery and helping others. "I get up in the morning for Nikki and the boys."
    @ 46m 23s
    December 14, 2025
  • Dealing with Trauma
    He discusses the emotional impact of his experiences and the importance of empathy in policing.
    @ 50m 11s
    December 14, 2025
  • The Birth of Firebird
    The journey of creating Firebird, a unique protein coffee, began with a brand name.
    “It started with a brand name and we went through multiple...”
    @ 01h 00m 51s
    December 14, 2025
  • The Challenge of Competition
    The beverage market is crowded, but Firebird has found its niche.
    “The space is incredibly competitive...”
    @ 01h 06m 24s
    December 14, 2025
  • Lessons on Resilience
    The speaker shares insights on resilience and mental health.
    “Don’t dwell on the what-ifs. Be grateful for what you’ve got.”
    @ 01h 18m 31s
    December 14, 2025
  • Gratitude from Adversity
    He discusses how the experience has led to a newfound appreciation for people.
    “Something that’s really been etched in is how good people are.”
    @ 01h 21m 05s
    December 14, 2025

Episode Quotes

  • I’m grateful enough and I’m lucky enough to be sitting here.
    Inside The Auckland CBD Siege - With A Cop Who Was Shot
  • I thought, 'Well, need to get in there to find out.'.
    Inside The Auckland CBD Siege - With A Cop Who Was Shot
  • If you don't laugh, you cry, right?
    Inside The Auckland CBD Siege - With A Cop Who Was Shot
  • I hope in my latter years I can look back and be proud.
    Inside The Auckland CBD Siege - With A Cop Who Was Shot
  • You only live once, right? No regrets.
    Inside The Auckland CBD Siege - With A Cop Who Was Shot
  • Don’t dwell on the what-ifs. Be grateful for what you’ve got.
    Inside The Auckland CBD Siege - With A Cop Who Was Shot

Key Moments

  • Near-Fatal Encounter22:30
  • Shot in the Face24:36
  • Communication Importance1:00:01
  • Firebird's Origin1:00:51
  • Business Challenges1:03:55
  • Reflection on the Past1:18:40
  • Sharing His Story1:19:20
  • Ending Note1:24:08

Tension Over Time

Words per Minute Over Time

Vibes Breakdown