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Matt Watson - Why ITM Fishing Show is Ending After 20 Years

October 31, 2023 / 20:33

This episode features Matt Watson discussing his journey from commercial fishing to becoming a television personality, the impact of social media, and his production company.

Matt reflects on the importance of his fans and how their support influenced his decision to continue creating content. He shares insights about the changing landscape of television and his transition to digital platforms.

The conversation includes a humorous anecdote about a family cricket match that led to a physical altercation with his uncle, which ultimately changed his career path from fishing to roofing.

Matt also talks about the loyalty he has towards his sponsors and how that has contributed to the success of his shows. He emphasizes the hard work and dedication that has shaped his career.

Throughout the episode, Matt's passion for fishing and storytelling shines through, making it clear that he values authenticity in his work.

TLDR

Matt Watson shares his journey from fishing to TV, family stories, and the importance of loyalty in business.

Episode

20:33
00:00:00
hang out there perfect my home brew and um decide you know decide on my next move from
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there but it was then I sort of looked at you know and and social media is is one of the good things about it is is
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it's an opportunity for me to see what people think of the shows and stuff and
00:00:17
people can't wait for the next series when's your next stuff coming out and I
00:00:21
realized how much people you after 20 years people have grown up watching the show and I was like it's not right for
00:00:26
me to just go okay well that was great and let it kind of f away you feel like you owe it to the fans I do and I ow it
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owe it um and I wanted to do a season where um I wasn't going into the season
00:00:39
going man I have to make this work to make it right so I can keep my sponsors so the TV network stays interested I've
00:00:46
come into this filming this season with going I don't I nothing left to prove
00:00:51
I'm just going to have a real good time shooting this last season so I did it
00:00:54
for myself as well um and then last week just putting a post on social media saying well okay we're we're repping up
00:01:01
the TV show number of people say I'm crying I don't know how to break it to
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my kids it's like hang on I'm not died you know I'm still going to be releasing
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content it's just not going to be on it's not going to be on tell so yeah it
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is a um a surreal thing in that but I I certainly don't see the um AIT s or or
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the it doesn't feel like an ending okay well no end of an error in a way but um
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but I I feel like you're you're probably getting out and ch at a good time cuz um
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I think that the medium of TV free to Air TV especially is dying and now there's a way you can do the content
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release it on your own sort of um digital platform and uh it can still reach the people even greater audience
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yeah so I um we started a um television production company me and my mate Kizer 22 years ago and we um I I liked madfish
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TV and kieren liked tight lines television and we so so to sort it out we wrote the names on a Bits of Paper
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and we pulled it out and our company became tit lines television um which I ended up Kieran uh after a few years
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went on find another career path and I stuck with tit lines television eight years ago I looked at that name and had
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the word television in it and I went to the company's office and I changed it to
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tit lines media cuz I could see eight years ago the writing was on the wall for for TV and that's when we started
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ultimate fishing TV which is our own platform where we could post our content straight to the audience but when you've
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got TV contracts they get rights to everything first and we couldn't release
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any of that content so TV was still getting our all of our energy and all of our our best content but that platform
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was slowly chipping away in the background and then if I got time I'd go and I'd shoot something specifically for
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our online for our social media and um it just grew and grew and it's still growing by 4,000 followers or
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subscribers a week W what's your what's your YouTube numbers um YouTube is not
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great about 200,000 I think okay well I'm sitting here with I just clicked over 3,000 this week
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so to me that sounds great yeah yeah um we are go like I mean I I still like we're mid- production on this last TV
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series and honestly all my energy is going into that to try and make it the best TV series I've ever made and after
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two decades of doing this you deserved this um freedom and flexibility to do things on your own terms but let's go
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the way back cuz it's such a fascinating story The Matt Watson Story So you you're sort of raised in like a fishing
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environment family of commercial fishes so that's what you always sort of wanted
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to do yeah and then you have like a fist fight at a Christmas Day cricket match yeah um well my fist didn't really get
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used cuz I got knocked out pretty quick so so how old are you at the time I was 17 17 and and so your uncle gave you a
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hiding or something oh hit me with a cricket B like like accidentally or um you with
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so yeah let me establish let me establish this a little bit we're painting a very interesting picture of
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the Watson family as a broader group yeah so um we're a very competitive family big family God and we've got this
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uncanny thing where we've got an even split of left and right handers amongst
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the blogs so on Christmas day that's how the teams would be divided lefties versus righties and uh we'd do
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volleyball um touch rugby and backyard cricket and um we the righties we've done pretty well in the touch rugby
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which ended up being more like a game of League by the end of it um we lost the volleyball and it came down to the
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backyard cricket and it came down to the last ball and like you know you imagine
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hot summers's day everyone's had a few TS on Christmas day and it was me
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bowling to my uncle in and he owns the you know he owned the commercial fishing boats I'd been I'd worked all my school
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holidays and and weekends for him since I was 14 and I built up enough SE hours to get my Skippers ticket so my plan was
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you know basically come straight out of school and go and work full-time for my uncle you know running one of his boats
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um I had told Mom I was going to go to UNI she wanted me to be the only male in my family not to be a commercial
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fisherman um I think she you I think she wanted me to be a lawyer or a doctor or
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something and pinned all her hopes on me cuz my brother was a dropkick so sorry Benny was a joke um and um so yeah so I
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I remember feeling so happy that running into That Christmas Feeling my last exam
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is behind me I'm never going to open another book in my life I'm just you
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know my life's going to be out in the ocean catching fish and um so but it all
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come undone with one bowl of a cricket ball so I knew my uncle in couldn't play
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a fast straight Yorker um for those that don't know the Yorkers a high speeed
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delivery aimed at the toes and he was hopeless if you pitched it up fast so I come in all the way back to the closes
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line and coming off the long run up and I ripped it in as hard as I could maybe cuz I had a few beers that came out the
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hand wrong and it was a beamer a full toss that just got them B right in the middle of the head like SCA them and cuz
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it was the last ball and we'd already had a big argument about no balls in backyard cricket and the Bloody lefties
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had said no there's no no balls in backyard Cricket so we win right and so I'm high-fiving my cousins and
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everything I see can see my uncle running at me with the bat like holding it up like he was going to hit me I
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thought n he won't hit me but he did he did scum me with a cricket bat um that's
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like over the arm over the body well I got my arm up and it kind of glanced off my shoulder which was a good thing and
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it got me in the jaw and anyone that's being whacked good in the jaw knows and
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I thought [ __ ] I can feel my legs going here like and then next thing I oh hell
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are falling over my legs are gone and then next thing I I notic is my dad um who is also a lefty um but you see at
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the moment my uncle hit me with a cricket bat the teams kind of split we went back to tribal family
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routes and right out left and right is out now it was it's War yeah so the old
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man come and punch blood uncle in the face I was just like oh my God it's an
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all in Brawl it was yeah yeah yeah Auntie Glenn has had the hose out hos trying to
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hose yeah it was a horrendous scene for a Christmas day you know family gatherings you know and um yeah I saw my
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commercial fishing career disappear as my uncle did a burnout off up the road in his Ute he last parting shot he threw
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a coffee cup at my Ute on the way past and I thought oh man guess I'm not going
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to be a fisherman but um I had another Uncle um or my auntie Glenn's boyfriend
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at the time was uh a roofer and he said oh you want to come work for me and I said yes sweet I didn't even know what
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he did it was the same day the same day same one door closes another door open and that's how I became a roofer I so so
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I cuz I've heard this story before the unclean one how does he how's the
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relationship now how does he feel about you telling the Y does he love it or embarassed yeah I'm I don't know we've
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never really spoken about it um I in a lot of ways I've I mean because it's
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such a good story right and a lot of way and a lot of ways I feel bad about it because he's a good guy right he's great
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guy and like he was my hero growing up you know he was the greatest mullet fisherman in Waymouth he's done
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incredibly well for himself but uh I don't what it was it was if you get hit
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with hit with the ball like you're you're in a rage and he probably immediately regretted it oh yeah oh
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absolutely absolutely but you know we're from that area guys don't talk about
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that sort of [ __ ] we just um you know see each other next Christmas the very the very next time I saw him was the
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very next Christmas Day we downgraded to a tennis ball for saf no no we see my mom banned banned all sports all sports
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were banned for about 4 years and then when it finally came back and it was actually um back at um
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Uncle Steven AE Glenn's place again um we we said come on let look we're not
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going to get into a punch up again let us play backyard cricket and we'd been
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going about five minutes and I jokingly just gestured to throw the ball at my Uncle Ann and my mom pulled the stumps
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out of the ground we got another two we got we got another band so yeah I mean yeah I mean it
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wasn't on but you know I I do in a lot of ways feel bad cuz he's not a a a
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violent man or or anything like that it was um you know it was a and and I don't
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bear any any ill will you know like at all that's a great story you're painting
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a picture of your family is is it a Bogan family um no South I don't know I mean because it's my family you you're
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and it you're just they're your family right yeah um um I mean we we' from all of us from
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South Oakland so Way by way I I don't mean Bogan is a derogatory oh no I I would just um say
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kiwi working class hardworking um family like and everyone in my family's done
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done really well through hard work um you know so I I always had that as not just with my mom and dad but you know
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aunties and uncles I I just great role models for people that just got up every day and worked hard you had a party hard
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yeah work yeah and and it was the it was the mentor then like literally I think it
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was my generation that started saying that but it was our parents that we saw doing that you know they just going to
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work and working hard never complaining about it um and then and maybe maybe to be fair probably playing you know in in
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the light of 2023 probably playing a bit too hard that was like the the the peak
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of kiwi Bing drinking culture era I feel anyway yeah you and I are about the same
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age and definitely that generation where you know eating is cheating NOS in the Hydraulics
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man all that yeah yeah yeah um yeah it's great there's another another term which
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um sounds derogatory almost like the word Bogen kiwi betler I feel like you like a kiwi kiwi betler sounds like
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someone that's um has nothing but bad luck after bad luck but I I sort of frame it as differently someone that's
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just grinds and works [ __ ] hard and get what they're after I that's a wonderful compliment like I don't I
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don't see derogatory at all I um I um see someone that works hard um whatever
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their circumstance um whether they manage to get ahead or not hopefully they do um
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kiwi B I just see that as a really kind thing to say about somebody oh well that's cool you're you're like you're a
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guy and we'll get into the whole at whatson story but you've um like in spite of every obstacle that's that's
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coming your way like you you know you've defied the odds and you've made your own
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luck yeah like in a big way yeah yeah yeah I mean I I get told I'm lucky all
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the time and it used to really annoy my wife would' go out somewhere and people
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would come up for a for a photo or to say good day or whatever and they'd say
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oh man you're so lucky you got the best job in the world you're so lucky and
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would be like why don't you tell them about you know how much bloody stress you're under and all that and I'm like
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no that's that's if if they think that I'm out fishing every day and I've got
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the best life and and I do have a good life like I'm not complaining about at
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all um that means that I'm I'm portraying that dream you know and and of there're watching that man that guy's
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got it easy or got it good well I'm doing a good job so I I would you know I
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wouldn't want to break anyone's illusion and if I turn around and see them
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actually mate I'm just about going broke I don't know where I'm going to find the
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money for the next series you know all of this sort of stuff um you know that would kind of ruin that yeah cuz you're
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sort of like an unlikely TV star and that TV's always been one of these um Industries where there's there's someone
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sitting at the top that either gives you a tech or a cross and deci ID if you're
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going to be on the TV or not going to be on the TV and you've just sort of like
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penetrated your way through in spite of that gatekeeper and it's remarkable mate
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yeah and I've buttered heads with a few Gatekeepers and and there is no way around them like if they decide that and
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that's why I've had to switch networks like we and sometimes it felt like the
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higher the show rated when when we were just winning like all genres like head to-head with everyone we were just
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rating the pants off of things a lot of the people that were working at the TV networks were people that had their own
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ideas and dreams about TV shows that failed and I only found out this in sort of retrospect um and I don't know
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whether it was professional jealousy they're like who's this guy that was a
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roofer who's never been to Media School never done anything who does he think he
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is coming in here and getting ratings like that um and the you know I had the words quoted to me from a TV exact which
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I thought was absolutely ridiculous you know ratings aren't everything man I'm
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kind of like well if we're not rating ratings are everything and you're gone
00:14:02
yeah they live and die by the ratings they get every [ __ ] day so we had to bounce around networks and I was
00:14:08
constantly trying to convince people that it's worthwhile but the main thing
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that allowed us to keep going was that they weren't paying us it was no cost so
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it was no cost no risk and our sponsors bore that risk we're going to fund the
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series and um I know people think they're sponsors but for me like honestly itm fishing show it's got the name itm
00:14:32
in it and it would be just the nothing if it wasn't wasn't for them and um you
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know I'm just I'm I'm not here on your show to try and plug itm but as an
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independent Creator you can plug them all the [ __ ] you want absolutely and and
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I'm I'm well aware of the situation you get like they come on in the early days
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when when you've got nothing they come on with good faith and maybe because they like you as a person and then 5
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years 10 years 15 years down the track it's easy for one of of their competitors to come on and try and
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counter offer um when you've already established but they your day ones yeah
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exactly and so um not just itm a lot of the sponsors that we had at day one um I
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get head up particularly like you know fishermen like um fishermen are passionate about their gear and
00:15:15
everything they use and a lot of them will look to me and they'll like um and
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I'll get hit up at a boat show or even at a a pub or something okay Matt like
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if you weren't um sponsored by staby Craft What boat would you actually have
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and you know what what wagon would you be toying it with what what tackle would you use and I say to them you know what
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before IID even thought of the idea of a TV show I had a stab Craft boat I had a
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Toyota I had Shimano tackle I had F I had all of those Brands and I paid full retail for them and I've still got them
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to this day and yes all the competitors have come along some have offered me some crazy money um but um I I'm a loyal
00:15:53
person and um um don't get me wrong if the gear was rubbish it would be a different story but you know I was I was
00:16:00
that um Enthusiast wanting to do my research and buy the best geare and I felt I did and I've stuck with them and
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they've stuck with me and it's and that has been a massive part of the success
00:16:12
of the show um and um loyalty um can be hard for some people I think in terms of
00:16:19
commercial terms when you're being offered a lot of money in the long term it pays off um because it's not only I
00:16:24
mean let's say um uh opposition to staby craft comes along and they offer me um a
00:16:30
bunch of money and I go yeah I'll take it that's a good bunch of money and one
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day I'm saying I love these staby Craft boats next day I'm saying H Hunter yeah
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exactly I'm saying that that doesn't just affect um staby craft that affects
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all of my sponsors because they rely on um the end user getting my honest opinion and all of a sudden they're like
00:16:51
hang on Matt wen't you saying this maybe you're just saying what you're being
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paid to say and I've always prided myself on if if one of our sponsors bring out a product that I don't think's
00:17:01
that good I'll try it I'll just say look you best not for me to use this on the
00:17:04
show because I I won't plug it if I don't think it's good sometimes I'll
00:17:08
even go back and and tweak it with my recommendations which is incredibly um flattering yeah so yeah so um to anyone
00:17:15
that's doing anything um in any kind of business I would say if you're in it
00:17:19
really in it for the long haul um be loyal um you know you might think in the short term that Jesus isn't going to pay
00:17:26
off but but it will m okay so let's go back so there's um the punch up with Uncle Ian and then another
00:17:33
Uncle offers you a job as a roofer yeah so you become a roofer this is where where you have the um the testical
00:17:39
injury yeah yeah the Epiphany as I call so how long had you been Roofing at this
00:17:44
point um I'd been Roofing at that point so this would have been I would have
00:17:48
been roofing for almost six years five or six years and so this is your lot in life you think this is well um or did
00:17:55
you did you still like have um were you missing the ocean so I I'd become um more of a recre recre
00:18:04
I mean I always recreationally fish when I even when I was doing my commercial fishing with the family but once the
00:18:10
commercial fishing door closed um it open up this you know this thing called weekends um whereas you know I could
00:18:16
work all week as a roofer and then on the weekend i' hook my boat on um and I
00:18:21
would tow it and I could go up to hoort um up north one weekend to chase Maron I'd be down fakat the next weekend
00:18:28
chasing tuna be great I just going on these weekend adventures with my mates and I was just like man this is awesome
00:18:36
um but I and I knew I was going to get back to fishing I had to it was in it was in me it was in my blood I wanted to
00:18:41
be a fisherman and my way of being a fisherman again was I was going to be the hardest roof Ty Tyler ever I was
00:18:47
going to squirrel all my money away and one day I was going to buy a big game fishing boite I was going to move to the
00:18:52
Bay of islands I was going to take people out on fishing charters and that was my way of getting back to this
00:18:57
full-time dream of of being on the ocean every day um and that was exactly what I
00:19:03
was doing and then the more successful the roofing business got the less fishing I was doing cuz I found myself
00:19:09
you know I got up to 11 staff at one stage and I was working weekends and I'd worked I know must have
00:19:18
been close to three months straight it was in March anyway and it was a most awesome day perfect it was a Sunday
00:19:24
perfect day for fishing and of course I wanted to be out fishing but you know Flex flexure construction needed me to
00:19:30
put more roofs on so and I had the contract so I was doing that and I was just I was on the roof um only one of my
00:19:38
workers had turned up because it was a Sunday young guys you know and um I was thinking about what it would be like to
00:19:44
be out on the ocean and that's cuz my mates had rang me just as just before I
00:19:48
went up the ladder and said mate it is the calest day we've ever seen across
00:19:52
the Monaco bar you could water ski across here and they're saying there's
00:19:55
guys on the radio hooking up on Marlon and I was like man I wish I was out there I was just looking around there
00:20:00
was not a breath of wind and I was sitting the roof out and I was walking backwards and I was thinking thinking
00:20:05
about being on the ocean and maybe I should have been thinking about where I was stepping cuz stepped over the gutter
00:20:12
one leg either side of the gutter and it was a um a sharp midle edge on the inside and wearing the old rugby short
00:20:19
shorts don't afford much [Music] protection [Music] m

Episode Highlights

  • The End of an Era
    Reflecting on the end of a beloved TV show and the emotional impact on fans.
    “I owe it to the fans.”
    @ 00m 31s
    October 31, 2023
  • A Surreal Goodbye
    The bittersweet feeling of wrapping up a long-running show.
    “It doesn’t feel like an ending.”
    @ 01m 17s
    October 31, 2023
  • From Roofer to TV Star
    How a family brawl led to an unexpected career change.
    “One door closes, another door opens.”
    @ 07m 55s
    October 31, 2023
  • Dream of Fishing
    He wanted to be a fisherman, it was in his blood.
    “It was in my blood, I wanted to be a fisherman.”
    @ 18m 39s
    October 31, 2023
  • The Roofing Dilemma
    As his roofing business grew, fishing became less frequent.
    “The more successful the roofing business got, the less fishing I was doing.”
    @ 19m 05s
    October 31, 2023
  • Perfect Day for Fishing
    On a beautiful Sunday, he longed to be on the ocean.
    “Perfect day for fishing!”
    @ 19m 24s
    October 31, 2023

Episode Quotes

  • I’m just going to have a real good time shooting this last season.
    Matt Watson - Why ITM Fishing Show is Ending After 20 Years
  • I thought, oh man, guess I’m not going to be a fisherman.
    Matt Watson - Why ITM Fishing Show is Ending After 20 Years
  • One door closes, another door opens.
    Matt Watson - Why ITM Fishing Show is Ending After 20 Years
  • I’ve always prided myself on being honest with my sponsors.
    Matt Watson - Why ITM Fishing Show is Ending After 20 Years
  • Man, this is awesome!
    Matt Watson - Why ITM Fishing Show is Ending After 20 Years
  • It was in my blood, I wanted to be a fisherman.
    Matt Watson - Why ITM Fishing Show is Ending After 20 Years

Key Moments

  • Social Media Reflection00:09
  • Emotional Farewell01:00
  • Honesty with Sponsors16:51
  • Weekend Adventures18:32
  • Blood of a Fisherman18:39
  • Roofing Responsibilities19:05
  • Dreaming of the Ocean19:24
  • Calmest Day Ever19:50

Tension Over Time

Words per Minute Over Time

Vibes Breakdown