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hey Louie welcome to my podcast thanks bro thanks for having me man I'm I'm so
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pleased you here like um yeah we finally made this happen we've been going backwards and forwards you actually
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messaged me saying oh if you came for a codo I'd be kid to come on and I was
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like honored yeah cuz I I listen to I Love The my favorite is the Eugene barryman I think that guy is like super
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inspirational that how laidback is and and um your episode of JJ is like might be the greatest New Zealand podcast of
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all time just that just the humanity of that episode you know like you what you guys exploring that just yeah a cry I
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laugh it's a it's just great even if you have no context even if you I grew up as
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a kid like your guys show is like a big part of like young adolesence you know and your crazy ideas but even if you
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have no context of what you guys wear to Media that's a that's a beautiful podcast bro that is
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the highest compliment that's really kind I'll just get that microphone a
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little bit yeah that's that's really kind um yeah yeah because we we're not married
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anymore like we we broke up a number of years ago I've got um I've got my ash
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now my girlfriend but I look how old are you I'm 30 30 yeah you see I'm old as
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[ __ ] compared to you I'm 51 now um and I I see you and I'm like [ __ ] this this
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this this kid cuz I call anyone 30 under a kid this kid's got his head screwed on
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the right way like you just have a like a good heart and a good moral compan and
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I don't know I I um I think I'm still I'm still learning and still growing as
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a person but I feel like where you already are and just who you are as a person is kind of who I want to be look
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at us trading compliments man just gessing each other things yeah yeah an hour hour and a half of just pissing at
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each other's Pockets no no I'm mean that because the way I've heard you speak
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about your wife um yeah you know I was going to say we'll get to that but maybe we'll just get to that
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now so so Ash your wife you you're like child with sweet teen teenage sweethearts yeah bro I was 15 um and I
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used to jump out my window to like go to this park in between our two houses and
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I'd convince her jump out her window and then hang out of me like all night and I
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just I was crazy about her like why oh I just I don't know I just she was funny
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she was like she was she was quick on her feet she was witty you know she was I just loved everything about her and
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like we would stay up all night hang out in this park and like I Ash would go home and like her mom let her make her
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own choice if she was going to go to school not and my parents made me go to school I had to be dead to not go to
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school and so I would stay out all night and I'd get into bed at like 6:00 in the
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morning as the sun is rising and then my mom would come in like 7 730 say get up
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hurry up we're going and then I'd go to school I'd come home and I'd do the same
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thing the next night yeah like how often I know like so like so often yeah it's
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it's crazy that I don't know this is that you're completely clear of mind I was
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like not sleeping but but this is this is the difference between you and you and me it's like um I had I I had that
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sort of feeling about um girls at the same age but then you know you'd have sex or whatever and the novelty had wear
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off and then you get bored and you know [ __ ] up the relationship or you know or
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break up with them and move on to the next thing but you you've just got this
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um I don't know well I always very clear that our relationship went through like
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crazy crazy like Teenage distruct that happened like all the way up until I was at University you know breaking up all
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the time you know like I don't want to want to live yeah no it's not this
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perfect story you know I thought it was like you locked her in at 15 and that was it no no but that that that I think
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is like like being with a with someone right is that it's a it's an active
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choice and some days you know all our relationships we make active choices to be in those relationships and and I
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think about that with my wife still today I like just because we're married we' married a long time doesn't mean
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we'll always be married you know it's a it's an active choice to like love my Ms
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and some days it's harder to say that than others and yeah but no we went de T
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I don't want to be with you that stuff thirst like even go be with someone else
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like when I went away to University my wife lived in Chicago for two years like and there was heaps of times we like nah
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did you when when she was living in the states for two years did you see other people like did you yeah we've we've had
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time apart not together not going to work so she's not the only person you've
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ever had sex with no not we've live we've lived life yeah we've lived our
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life the um oh Ru ruining the illusion I always got to be real straight up about because because people
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people think that it's that's that or or nothing you know it's the movie or it's
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not you know but no it's a it's an active choice to to love my wife and be
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with my wife we've been through terrible stuff terrible stuff together and uh
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that is that's the reality of life though isn't it that's that's the
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reality that's what all our relationship all our family all the people we loved
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have have hurt us and we've hurt them and I'm just like real honest about that cuz
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yeah I often get howed up on a pedestal cuz I'm this platform about this like
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loving father and loving husband you know and Flawless yeah yeah and and and I have to cuz this story like won't go
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far like all these things I said because people want to believe in the fairy tale
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right so it's like no matter how much I hop on about and I'll keep talking about
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it so that people don't expect their relationships to be a walk in the park and if it's not a walk in the park you
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know then I mustn't be with the right person that's not the case you know if
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you're the right person you're probably going to fight like heaps you know
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you're probably going to butt heads heaps and um yeah that's me and my wife
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have done a lot of head butting well thanks for sharing that I I feel like that's um that honesty is um it's even
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better than like a Netflix love story you know what I mean yeah um because yeah that's the reality of Life [ __ ]
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gets hard yeah um you but you you got her name tattoed on you when you were like 16 yeah no I I have I had her put
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into my M when I was 16 and I man that's amazing that you found that I um yeah
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and she thought that was a bit creepy actually we actually we actually broke up we actually broke up not long after
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that actually and um yeah it's um how but even if even if we didn't stay
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together after that it would have been beautiful cuz you know it would have been she's a part of my story now m is
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is our story of our life right so the I would have been okay with that right you
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know yeah I told her I was going to marry her when I was 16 you know did you know you don't you're just like a you're
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just a like a teenager that's talking [ __ ] like about how you feel at that
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time and and when you're a teenager all those emotions are so so big he that
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your first break up is so big it's the end of the world you the first time you
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fall in love it's so big like it swallows you up and it's I don't know I
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was just talking [ __ ] yeah that is so true I I feel like a lot of um you know as we know the mental health stats and
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New Zealand are atrocious and uh you know the suicide rates are terrible and I reckon a lot of young people it's
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probably their life probably spirals out of control after a breakup because you just don't have the emotional capacity
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to sort of deal with it yeah process it when I was um when I was 16 I I I lost MIM make tractor in that way um other
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stuff but but stuff compounded and um this is my first experience like of someone around me obviously being like
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losing their life that way but but that story which plays out out over and over and over again particularly with like
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young men you know heartbroken um and then have no way to process that emotion no belief that it
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could be better no belief that I could be loved again or I could like Risk being hurt like this again and um it's
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real sad yeah it's bloody tough um yeah I lost um a m of mine the same way sort
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of mid 40s as well and um he was I saw a lot of myself in in him like he was a fun guy he was always the first to
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suggest you know you grab a box of beers and get amongst it um and and when this
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happened to Daryl I thought oh [ __ ] okay if if he could if this could happen to
00:08:10
him uh where he thinks this is the best option then it could happen to me as well and it made me sort of like
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prioritized my mental health a bit more how's yours been uh um it looks looks good on Tik
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Tok yeah no looks good I think I think overall um I um have great support systems um I have great systems for
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managing my well-being um and F that's a tough question cuz cuz I want I want to
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say I'm good but I I know that my mental health is an active work in progress um probably the thing that the
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thing that um affects me the most is that I am a person that tells stories to millions of people every day and short
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stories some deep some meaningless and that everyone because I'm a Storyteller you would have
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experienced parts of this when you're a Storyteller to the world everyone thinks
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they have an they get to have an opinion about your story um the way you acted the way you didn't act how they would
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have and people just get to take like free shots at you you know people can just say whatever they want without
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without consequence without like you're never going to retell it cuz it's not a
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fair conversation for you to you know have a conversation with the one Heckler out there and millions of people you
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know so it's so that part's hard and then um yeah we're living in a time
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where people tell you what you should and shouldn't do if you have millions of
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followers like what's your responsibility to do and not do and um yeah I get smashed for that part of me
00:09:51
understands that and then but doesn't change the fact that it's like heavy
00:09:56
yeah yeah it's hard he like Yeah you mentioned at the beginning listen to the
00:10:00
Eugene Beerman podcast he's got some strong strong take on your social media he's he can beat the [ __ ] out of
00:10:07
someone so that's probably his take which is like if you were here you wouldn't say that yeah you come at me
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bro yeah whereas if someone said that to me in person I would still be hurt and then I would try and reason with them to
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know about yeah yeah it's funny that the social media comments it's funny yeah
00:10:21
because I can um I can have days where I'm feeling [ __ ] bulletproof and I can read a mean comment and I'll just
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laugh and swipe up to the next thing then there's other days where if you're
00:10:32
in the wrong frame of mind it really [ __ ] hurts and if you get if they just basically back up something you're
00:10:38
already worried about and then they they get you at the wrong time yeah it can really have um have an impact and I'm
00:10:45
like yeah I'm I'm I'm mature enough to like handle it so someone that's that's
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younger that doesn't have the same skill set like it's um it's a rough it's a
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rough playground um I had a a kid asked me that wanted to make videos but she was like I don't think I can handle like
00:11:00
all the comments and stuff and I was like yeah that's that's pretty fair
00:11:05
um like if and and I think there will be lots of people as the creative industry
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continues to grow where people do stuff like what we do um where they kids just won't do it
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purely because of the fear of um what people might say whereas that wouldn't
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happen with anyone else's dreaming no one people like wouldn't be at all black
00:11:27
not because they're scared of what people would say they might be scared you know because it's too hard or they
00:11:32
give up along the way or they think it's not realistic but not because their fear
00:11:35
is what people will say about the pursuit of their dream you know and that's that's will stop people with
00:11:40
social media yeah um yeah finale yeah a it's a rough play there's a there's a I hate to quote TI but he he
00:11:51
he said this thing in the interview which I actively look this clip up again but it's like um it's if you live for
00:11:57
the cheers you'll die for the booze and like um that's why I think so many cont
00:12:01
creators just read no comments respond to no DMS read no comments it's just blank you can't say anything that will
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lift me you can't say anything that will put me down and there's heaps of us that
00:12:10
operate that way and so there can be something you can be getting like flamed for something but you might not actually
00:12:16
know for quite a while because you actually aren't reading anything and the audience think like how could you not
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respond to this or like you know someone makes a video about you and then you're
00:12:24
like but you actually don't look it up you don't watch it you don't read the
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comment so you actually it is possible actually don't read coms yeah yeah um and I
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suppose um you get more experienced at that but if you're um yeah if you're not
00:12:38
experienced it that the first time it happens it's like um you cannot help but
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read the comments right yeah it's like a like a a weird addiction like you know
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it's bad for you but you're going to do it anyway yeah I get somewhere between
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10 to 20,000 comments a day so like yeah so if you imagine I don't know if you
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got sent 10 to 20,000 letters just one time you probably wouldn't read them all
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and then you you give up and then if they showed up again the next day if you had 10 to 20,000 letter shop you'd read
00:13:03
you read less and less till you read no letters till you're like Harry Potter
00:13:05
and the floss Stone just having them they're just there but you're not you
00:13:09
know yeah so you must have your all your notifications silenced yeah no no not you can't even text me yeah can't like
00:13:16
it'll be when I want to go on and read my DMs and well you know in our world
00:13:20
DMS you have to read DMS but now Instagram like they basically filter it all so you can read um it has a pretty
00:13:28
good assumption for that where it's going to put the DMS you probably want to read and then just other people right
00:13:35
yeah right the I I had so many questions about content creation which people wanted me to um put to you first of all
00:13:41
I just want to want to focus on your story for a little bit so um yeah so you're from Northland um you made Ash
00:13:47
you sort of you it's a great love story obviously UPS ups and downs of Teenage
00:13:52
Love then you go to WTO University yeah yeah good you're thorough with job yeah
00:13:57
went to w i studed Communications and I I had this crazy lecturer yeah Professor
00:14:02
David McGee yeah yeah he's just he's just retired um and he used to dance and
00:14:07
lecture theaters you know he used to like point at people and like youd have to stand up and that give out money and
00:14:13
like give out like like food and stuff like one time one there was like there was like 200 people in the class but
00:14:19
maybe like 50 only 50 people showed up one day so he's like come on I'll buy
00:14:22
you all the coffee and took the whole lecture down like he just he just he was just amazing he was obviously passionate
00:14:29
about teaching marketing but he like oh he he was just the man and he gave us all an A+ on our assignment and he's
00:14:36
like well you don't have to worry about the grade you got three weeks go out
00:14:40
there take something that you love and convince someone else to pay for it and I just started making videos of my mate
00:14:46
about being a student it's like the opposite story I tell now we just we getting [ __ ] up throwing parties like
00:14:51
just living as stupid students and this is like the launch of Snapchat you know this is like the introduction of social
00:14:57
media and so we're just just like telling big stories to our local area it's Hamilton and it wasn't long before
00:15:04
you know we had more followers than our University more than any business and we
00:15:08
had the biggest voice in terms of student culture and U what were what were you doing can you remember the sort
00:15:12
of content you were yeah we're making like Vlogs about parties we'd organize
00:15:16
we'd like we'd like um put thousands of students in one place and and then like
00:15:22
we' get the keg sponsored and then like we we just do dumb stuff make you know
00:15:27
make videos about it like I remember at that time we had so much like real world like like clout and
00:15:35
traction with our with our community which was students but we hadn't figured
00:15:39
out how to connect it up to make money which is the original assignment and um and so we we were like talking to Brands
00:15:46
and stuff trying to pitch them and they were um um like the why would we give you
00:15:53
that money they didn't see the value at that time and and I remember there was a
00:15:57
brand um and we we said to them like well how much are you going to spend on like posters and
00:16:03
bus stops this year and they said the money like okay what if you just gave that to us and we managed to convince
00:16:08
them to give them the money it's like our first like brand de at that time you
00:16:11
know so this is like pre it yeah yeah it doesn't exist like they don't see the
00:16:15
value in that they still like want to like um yeah do a billboard or that kind of stuff yeah that's where they want to
00:16:20
spend their their marketing budget so what so your Snapchat what else Snapchat Snapchat Facebook yeah Facebook was big
00:16:27
for us to Facebook was like a young person's out at that time you know we was this when Myspace and bbo were on
00:16:32
the way out they was gone wasone yeah and we and we make videos like every day or like we make memes like memes used to
00:16:39
perform really well at that time yeah so did you always have um like a Content brain or do you think it's something
00:16:44
that yeah I think I just I always been fascinated with storytelling you know how do you move someone in their heart
00:16:51
you know how do you make them laugh you know how does just your words like this is like the art you know that you've
00:16:56
mastered your career is like story you know like and all the different kinds of it I'm not I'm not like a snob for what
00:17:03
a powerful story can be sometimes sometimes just be stupid you know but it's the I just have been fascinated by
00:17:09
that and I've always got a kick out of and social media lets you get feedback
00:17:11
straight away like you come up with an idea you execute the idea um and then that's magic right when you have an idea
00:17:19
and then you share it with the world and the world goes you know that's a great
00:17:22
idea when it hits and the algorithm likes it yeah yeah yeah well and however you share that whatever your median for
00:17:28
like yeah and I've just I've always been like I'm still like that like I like make
00:17:32
memes still in like group chats with mates like I like I just get a kick out I just love it like just the way that I
00:17:37
observe life our conversations our relationships yeah okay so so you start that when you're like as part of your
00:17:44
assignment um you waste the assignment clearly you do well but then you keep it upright and you end up making enough
00:17:49
money to sort of like pay for you and Ash to go through University yeah well me no me and my mate who I was making
00:17:55
videos with uh he didn't he didn't use the money to pay University I won know he used it to have
00:18:01
a [ __ ] great time most the out yeah but he was on a full scholarship so I guess that's maybe
00:18:09
why he lived at yeah he sunk at at out back um so but me that was how P my whole way to University yeah at one
00:18:17
point we were um I want to shout out to the lawrenson group cuz you you guys basically invented influencer Marketing
00:18:24
in New Zealand but they they just paid us a a salary to just only drink in their bars and we were earning a wage
00:18:32
every week to to just like only go to their bars and only and just like make their make the Outback make B one one
00:18:40
like make those the cultural bars that were to new first year new students current students to to appear as the bar
00:18:47
of choice yeah and that that was all we had to do was we did like crazy things for like just to gain traction
00:18:57
outrageous stuff and it was just to and we were just making videos in a time when that industry didn't exist now it's
00:19:04
just there's hundreds of people that so forward thinking he well I I think we just we just
00:19:10
enjoyed it and like I said I led I loved making videos but it's so funny because
00:19:14
it's like it's completely not what my story is now and every now and again you
00:19:18
know someone will mention that when they come up to me in the street it's not
00:19:21
it's not about what my story oh yeah I remember you from two kids and and it's
00:19:25
like it's a big from what so two kids at University that was the name of my blog
00:19:29
and and um I scrubbed it all from the internet when I when I graduated from University cuz I got to the ends of
00:19:35
University and I proposed to Ash and my 21st and it was so cool but I but I think I lost courage like I lost faith
00:19:43
that that could I could build a life from there and and it's one of the biggest regrets like of of my life is
00:19:48
not having the courage to to do what I wanted to do like the only example of commercial success of what me and Jules
00:19:55
were was maybe like maybe like been like like that kind of like that kind of toned down version of what we were for
00:20:04
mainstream and so like I just lost faith and so I I went and got like a normal job you know at a university working at
00:20:10
a university and scrubbed all the stuff from the internet and had to watch my peers at that time who were starting out
00:20:16
continue and I like admire them so much they had more cage like Jimmy Jackson and so at the same time you know teral
00:20:23
coug boys like they they had the courage that I didn't to like still work another
00:20:27
job but like pursue your passion and that's such a silly way of thinking which is like because I can't do this as
00:20:32
a job I I will not continue cuz you know like if I play guitar and I wasn't going
00:20:38
to be rocks I'd probably still play guitar right 100% but why why didn't you
00:20:42
because it seemed like you on to something good so it seems really weird to me that you graduate and then then
00:20:46
you go to Wellington to manage some student accommodation right yeah yeah yeah that what I went to do and it it
00:20:51
was it was simply like like thinking in terms like the nucleus like path of life
00:20:56
which is I need a job I'm getting married I need a job job you know so that we can have stable income and stuff
00:21:01
and and it's not even that Ash like required that of me Ash would have been down for an adventure you know to go
00:21:06
struggle through something or figure something out but I yeah I just didn't have the courage and and I whenever I
00:21:13
like get to share my story particular of young people and they they they ask like
00:21:17
I always highlight that part because it's like cuz I at one point gave up and so
00:21:25
it was like the promise to if you give up on whatever you want to do it's over but as long as you
00:21:35
continue the promise of it being possible is it's always possible you know it might it might even never happen
00:21:42
but it's always possible but it's definitely not possible if you give up
00:21:46
and I gave up and so this dream just stops and then I lose all this time but years
00:21:52
later um this app hits called Tik Tok and I just I don't know why but it I feel safe cuz it's like a new app maybe
00:22:01
and I just start making videos and it all comes back you know the love of The Craft you know all the things I
00:22:06
understood about content and virality and stuff it all comes back it all applies and it it grows into the monster
00:22:12
it is now you know yeah so okay so so you're in Wellington in this um this this job I was going to say a shitty job
00:22:19
but I loved it I actually loved it yeah but but you you're there and you've got
00:22:22
a Content brain how are you how are you I used it at work like we we had the sickest social media for our Halls like
00:22:28
they video yeah like I shot like a I shot like a whole C dime with me like like and just made like a series like I
00:22:34
would just like make my work day around like making videos and not and like cuz I was just responsible for residential
00:22:40
life like shooting experience so I just made heaps of content yeah um but like they were like in my industry they were
00:22:46
amazed like I go to conferences on the other side of the world like to like present my content cuz I was like can't
00:22:51
believe this like they like making all this inside of a hole but it's just that
00:22:54
I was shaping my job to basically be a social media manager for for my why didn't you keep just doing stuff for
00:23:01
social media and did did you get sort of fomo or jealousy when you saw like you know Jimmy Jackson or Johnny Tek or
00:23:08
Willie WRA or whoever else see them growing their followings and you like it's it was more like
00:23:15
um like I admired their courage like I admired that they kept going you know that's and what they have achieved is
00:23:22
cuz they you know they've been in this game like jimm me like 10 yeah 10 12 years you know and so
00:23:29
yeah it's just it's just a like a it's literally just losing faith like not
00:23:34
believing and I it's again it's so stupid cuz people don't do this with
00:23:38
other creative Pursuits you know if it if it why would you stop your creative Pursuit if it doesn't make money that's
00:23:44
so stupid and now if all of this goes away I I've promised myself that if all
00:23:50
of this goes away I'll still protect my love of Storytelling and if I make no
00:23:54
money if you know if no one cares if no one watches it I'll still make videos if
00:23:58
this goes away this time and I'm not going to make that mistake twice yeah yeah well I think um you I was going to
00:24:04
ask later on like um you know what what you where where is it going to leave you
00:24:09
when your kids go through the phase you know kids have that phase where they're
00:24:12
no longer queued anymore it's like oh [ __ ] get those annoying kids off I guess
00:24:17
yeah cuz current current yeah cuz currently my story is about my family right about my life and your kids are
00:24:22
ignorable yeah it's with my children it's with my family and like the that's
00:24:27
the story that means the most right now I'm not saying that one day I won't care
00:24:29
about my family but the kind of my my mission at the moment is to tell a story of a father that looks like
00:24:39
me that loves his kids loves his wife loves his family and like that story becomes so big like so huge that it it
00:24:48
washes over like any stereotype about dads that look like me what what do you mean when you say dads that look like me
00:24:53
cuz the the like I made of mine who's like um um he's a comedian Joe Damon he was
00:25:00
recently staying with me and he was telling me about him going to a really famous New Zealand drama school to watch
00:25:05
their production and he and he it was still about domestic violence like you know heart upbringing sexual abuse and
00:25:13
and then running away from the hard life that is the the story not just in like fiction like that's what that's what but
00:25:21
that's what they fun for New Zealand TV shows movies and stuff it's the the
00:25:24
aggressor the warrior the gang member the athlete like that's the Brown father
00:25:28
like that's what we get to be we get to be we get to be a version of Jak Damas
00:25:33
or it's like or if it's not that it's like the Adolescent version It's the boy
00:25:38
you know it's the and that's that's the story that people know around the world
00:25:43
you know and um my mission of my story is for it to be like one that looks like me you know Silly affectionate a bit
00:25:53
cringy you know just I just love my family and I want you to see that you know we do 200 million views a month our
00:25:59
our my goal is that story is so big that just washes over there and so if you know something about Mali because of
00:26:08
content you can assume you live on the other side this is what you know um yeah and and one day that will look
00:26:16
different one day that maybe it'll be so normal and there'll be other you know
00:26:21
dads that look like me they make this content it won't be the special n that
00:26:24
people find fascinating watch yeah one day it'll just be super normal and boring it is funny that it's a n like
00:26:32
you know you're getting all this kudos for just being like a St Home D that loves your kids yeah and what I hope one
00:26:37
day you know it's not that interesting and it goes and then I'll tell stories
00:26:41
about something else M you know yeah well that's the impression I get soz I was going to I was I was wondering about
00:26:47
that but after you explain the story about the um university thing I suppose whatever stories you're telling is
00:26:52
reflection of where you're at in your own life yeah and but you can tell stories about anything and they mean for
00:26:57
like I've been making that videos about my running and like it's real funny to
00:27:01
me that the most watched New Zealand Vlogs are like Riley I don't know if you've seen Riley's videos Riley and me
00:27:07
who are like slow as Runners We complain the whole Vlog you know there's like we
00:27:12
give no like helpful advice nothing encouraging but it's just like like it's
00:27:16
the story of a seven minute K Runner who just like has the worst self talk ever and it's like people like love it right
00:27:23
so like you can it applies to whatever like whatever in life like I made videos about like being a real average spear
00:27:31
fisherman and Diving and like fishing with my cousins like stuff that I would do anyway people like love it you know
00:27:36
you can you can tell stories about whatever just my I think my core mission is about my family which has like it's
00:27:44
ethical um like questions to like explore with the people that you know that I care what they think you know
00:27:52
that I you know where I take my money from cuz the criticism of family content creat cuz there's more and more of us
00:27:59
like around the world it's the American ones that get the big criticism but the
00:28:02
criticism is like the ethics of you know making content with children you know because children don't um you know they
00:28:09
don't know what they're in you know they're a part of our life but I guess
00:28:12
my world view is that we do everything in community anyway you know our our parents make choices anyway that affect
00:28:20
us you know what they do and don't do you know like if I was something else if
00:28:24
I was a job that took me away from my kids all the time to work they would have effect on my kids you know if
00:28:30
I um whatever choice we make if I if I if I'm if I was a certain religion my
00:28:37
kids are going to be that religion you know all the choices we make where we lead our kids you know they affect our
00:28:44
kids yeah I get some friends with kids and they um they do that thing where they put like an emoji over the kids
00:28:48
face on Instagram and they're like well my kids haven't consented to being on
00:28:51
I'm like but your kids also haven't consented for you to change their nap
00:28:55
but or tell their stories like like media people that that um that conceal the because I I understand that choice
00:29:02
you know but also like you know they don't consent to anything that you you share their whole life it's stories it's
00:29:06
media that exists in the world so it's like there just you just have to make
00:29:10
you the choice I think for me like if say my child was cuz my child my children have become public figures by
00:29:18
extension of the mission that the story I want to tell about M fatherhood but um
00:29:24
say my children were public figures in the traditionality like they were Disney actors or they were like you know just
00:29:29
in like baby ads or whatever you know the I would hand my children over to other people other places that have to
00:29:39
keep them safe and those big beasts you know they roll on it's not whether a kid
00:29:44
you know it's ready or doesn't want to or whatever whereas in my in my world um
00:29:50
I'm responsible for the safety of my child and you know no one you know I don't show up to a set I don't you know
00:29:56
don't have a director or anything like that it's it's my you know my children
00:30:00
get to be with me um safe with me yeah yeah I I I don't even know your kids from a a bar soap I've actually just met
00:30:07
you but I think they'll love it like uh I think it's one of those things it's
00:30:11
like a time capsu they'll grow up and they've got these amazing videos of
00:30:15
they're all they're happy in it and there's so much so much ARA there right
00:30:20
and if they and if they're not you know and if I if I made the wrong choice like
00:30:23
I'll apologize you know and I'll try and make that right with myid kids and I'll
00:30:27
explain my reason at that time you and take back all the toys that they got sent for being
00:30:31
influencers yeah well I pay my kids so you know they'll have all their money
00:30:36
yeah one that you know like so it's the um yeah if if I got it wrong you know
00:30:42
I'll apologize and I'll try and make that right with my kids and um yeah I'll
00:30:47
face that when we face it so this um yeah I mean your parents I was talking to someone about this the other day
00:30:53
parents oh TW T Blakey I had her in here the other day and you know she had a interesting relationship with her mom
00:30:59
and she you know her mom sort of [ __ ] her up a bird and then she's like but
00:31:02
you know what I've I think I've done a great job with my son but he probably
00:31:05
thinks I've [ __ ] him up it's like you know we we all grow up with a to a
00:31:11
certain size chip on your shoulder about how you've been raised and uh yeah it
00:31:14
just happens but so but so you're one of New Zealand's top content creators but
00:31:18
when when you left um Wellington and you jobed down there to move back up to the
00:31:22
far north this wasn't your intention a you just wanted to go go back home and
00:31:28
well yeah I wanted to come home I wanted to be home by my family I wanted I wanted my kids to grow up around the
00:31:33
people that loved me and looked after me I wanted their life like I hated growing
00:31:37
up in the north when I got to my teenage years because we had no phone reception
00:31:40
you know I didn't have my I didn't have my mates you know and I I wanted to be
00:31:44
in a city or whatever but as I got older I was like man this is the dream this is
00:31:47
where you want to be so my kids can hate it no oh um I just wanted to be home with my kids so that I could share them
00:31:54
with my family cuz in the mildy context you know kids in All Families but I'm
00:31:57
going to just focus on the one that I understand which is kids belong to more than just me you know they're not just
00:32:02
raised by me they're raised by grandparents they're raised by aunties and uncles you know they're raised by
00:32:06
the collective of cousins that they belong to and that's what that's what I
00:32:09
wanted for my my children and and like at that time when I was touching up decision that um we we had savings and
00:32:17
we also like content was like a like a full-time income at that time so it was just like um so was a fairly safe move
00:32:24
yeah yeah well it's never safe and content cuz it could all end any moment but um but I just walked into my boss
00:32:31
and I was like I'm I don't really want to come here 5 days a week anymore I'm
00:32:35
going to go home be with my family I'll figure out what comes next and she was
00:32:39
like that's so dumb you know got kids she's just Brazilian woman that's real
00:32:44
intense I love her but um I was like I'm going to just go live at the beach and
00:32:48
do what I love make videos hang out with my family and we'll see where it leads
00:32:51
me and then like it's kind of logical afterwards but if the only thing you do
00:32:56
is hang out with your family make videos like you'll get better at hanging out
00:33:00
with your family and making videos yeah I love that yeah so um yeah so your daughters anakiwa and kanoa um have you
00:33:10
are you having any more have you had a victom me yeah when does this podcast come out oh oh sh probably a couple of
00:33:16
months we're recording this on the 15th of June all right if this comes out in a
00:33:20
couple months I'm having another baby right now I just we just found out I'm
00:33:23
having another baby amazing have you had a scan no the SC ends next like next week or in two weeks bro yeah then it
00:33:31
then it's yeah yeah as long as you don't accidentally announce to the world
00:33:35
that's a great podcast this just uploading now oh wow when this comes out we would
00:33:41
have just announced it and yeah it'll be everyone will be excited we're excited
00:33:46
yeah wa planned unplanned or just un planned it feels very different unplan it feels um yeah feel shocked and um
00:33:56
yeah we we actually like confirmed our decision to like we're going to leave
00:34:01
the place that we live in and go live cuz my parents are like an hour away like their actual house that they live
00:34:05
in so we're going to go live at next door to my parents live in papaer oh this is amazing so the kids can um just
00:34:12
run they'll live like 300 M away from grandp yeah um wow this is cool yeah yeah it's so cool and is is um the
00:34:22
female Jean strong in your family like are you thinking it's going to be another daughter yeah I think it is I
00:34:27
think it's going be another we also I also have heaps of twins and my first cousin so that's real strong in my
00:34:31
family and so it's quite it's I have this weird feeling that it's a twin they
00:34:36
were having twins which would be quite overwhelming yeah if they are twins great for the content yeah be intense it
00:34:43
it' be intense yeah um are are you are you nervous cuz you had a a rough birth
00:34:48
with Canoa right yeah yeah so tell us about that when Caro was born born at home which was like real amazing like
00:34:55
with all our family around us it was so cool and then she she just kept spewing like continuously and she was only a few
00:35:02
hours old until she was rushed to the hospital they put in a chopper and flow into Starship and basically all her tons
00:35:10
were blocked like she was born just basically it's not it wasn't open and so
00:35:17
um and yeah she almost died and when she was like 2 days old they opened up a whole poku operated on her and she saved
00:35:26
she they saved her life um definitely one of the hardest things we've ever been through like in our life like
00:35:34
almost losing our child that we got to hold and love you know I'm not a person
00:35:38
that feels like this real strong attachment to the baby in the puu the baby that isn't here I don't feel the
00:35:44
strong attachment yeah to the heartbeat sound or anything but I got to hold her you
00:35:49
know I got to like say I love you and then then we'll face possibility cuz I I
00:35:54
never had that thought that that one of my children from me yeah never had that thought at all ever with even with our
00:36:01
older child and then and then we spent two weeks of like like is our child going to live which was like so
00:36:11
[ __ ] and um yeah all those stuff there that like they were absolutely unreal like I I'll
00:36:24
drive past like nurses striking and like give them a honk but like I won't like
00:36:28
think about how hard their career is but after that experience like how amazing you know the St nurses and doctors and
00:36:36
stuff were like they made the worst experience you can go through as a parent like as good as it possibly could
00:36:42
be yeah even stuff like when your child's going to die you don't think about where you leave your car and had
00:36:48
like $800 something something where I left my car right in the car park like just it's just ticking up Wilson's Car
00:36:55
Park [ __ ] Wilson I say that if wison ever wanted to R [ __ ] you it's outrageous the um that car park
00:37:06
next to Star it's outrageous it's so expensive The Compassion they oh Wilson
00:37:12
is the worst gang in New Zealand all those people that were comenting on that episode you did with the game member
00:37:17
redirect all that time you got to Wilson's carart [ __ ] Wilson's Car yeah the gangs should get out of the
00:37:23
myth train get into parking parking is where it's at they just stting people
00:37:28
whose babies are dying they're like oh we can get this guy he's not thinking
00:37:32
about where he's leaving his car let's run it up run it up right now um the they the nurse the nurse at
00:37:40
Starship snuck out um snuck our car out at night with like a sta Park in the middle of the night like did that you
00:37:47
know they don't have to do that on your on your dinner break or the they were
00:37:52
amazing and um I'm thinking about I'm thinking about um how I can and repay
00:37:58
that I want to do something for Starship with with the voice that I have I've got
00:38:03
to do something real cool with the w the West P resue Chopper this year and um that felt real good I'm so I want to do
00:38:10
something for Starship cuz I don't I don't think I lend my platform to any
00:38:15
like cause like that other than that that one I talked about earlier but yeah um so I want to do something for
00:38:23
Starship that's cool that deser it's that's something I never really thought
00:38:27
about um about nurses but it's like um as well as nursing um you're also like
00:38:32
um you're counseling and managing the expectations of you know um people that
00:38:37
are on the you know the most stressed out State imaginable yeah that place n hospital is an intense place he like
00:38:45
there was there was a couple next to us that that lost their baby while we were there they got told they going to turn
00:38:52
the thing off that keeps baby alive and um they have this room there where families can come say goodbye to the to
00:38:59
their and I'll never forget the sound of that the whale of a whole family saying
00:39:05
goodbye to their baby that they loved but they didn't get to know you know like just oh this the like the scream
00:39:12
like the sound of that for hours like coming out of that um yeah like babies babies are something
00:39:21
that that everyone loves it that everyone yeah yeah that that defense yeah and they they they never yeah they
00:39:30
never heard anyone you know they've never done anything wrong in this world they were just born a certain way and um
00:39:38
they just loved that's the only feeling people have for babies and so when that
00:39:42
is taken from them man yeah I understand why people are atheist I understand why people um why
00:39:50
that's the worst tragedy that people go through which is losing a child wonder
00:39:55
why I wonder yeah I understand why yeah that's just the that's just the worst thing in the
00:40:04
world thanks for sharing that I'm sure it's not easy yeah um so also you and
00:40:11
you and Ash went on the the rescue chopper you have to drive down Ash was yeah I was um like breaking every road
00:40:17
rule in the in the world like driving from Northland to down here um yeah that's that's so blurry that trip who
00:40:27
who are you with you by myself I in the car don't even know what I grabbed I
00:40:31
think I didn't even come with clothes I think I just got in the car um and I remember my wife made me
00:40:38
stop she Rings me you promised me that you'll stop and I said no and we had this argument because everything's so
00:40:43
intense time you promised me that you'll stop on the way cuz it's like not super fast like 3
00:40:48
hours and she made me stop and walk with and I'm like and I just stop and I L get
00:40:55
out of the car like and get back in the car just to fulfill my promise to my wife and
00:41:02
then yeah but that doesn't feel when I think back on that that doesn't feel like this big pain anymore
00:41:13
because it all worked out um yeah you had a happy ending yeah yeah but I feel this m in my heart for people who they
00:41:23
go through everything we went through all that pain and then it ends badly as well
00:41:28
um so I want to do something um I want to do something and I will figure out what their thing is yeah oh
00:41:36
good on you oh that's cool um yeah it's a good platform you've built um and like
00:41:41
how um using it for good it's kind of selfish in a way cuz it makes you feel
00:41:45
good it's helping other people but also it's good for your own soul yeah there
00:41:51
that this um I'm going to get some of these details wrong but she's like a
00:41:54
teenage girl that didn't like School dropped out of school and started the loaded peanut butter company and um
00:42:00
better butter and uh if anyone wants to look it up but she just like she wrote to me like explained her situation and
00:42:06
said I'd love for you to try she sent me this peanut butter I was when you make
00:42:10
content people send you stuff all the time so you you just get used to saying no cuz like it's never free they always
00:42:16
want something for I just say no to everything but I I was moved by his story and I like I made this video the
00:42:24
video has like four million views of me eating the peanut but and like and she like has employees now and she like has
00:42:29
like like commercially license and sales this like it's a full-time job she has
00:42:32
like a premise and stuff she sells it it's like that feels good when it's like
00:42:36
I didn't get anything out of this oh I got I got two JS of peanut butter but
00:42:40
it's like it was a teenage girl that didn't fit inside school which resonated
00:42:44
with me and then um I got to use what I have to make a difference I'm not claiming that all of her success comes
00:42:52
from me I think she would have cracked it eventually but I got to speed it up a bit yeah yeah you gave her that
00:42:57
exponential sort of growth um yeah anyone that sends you something that's what they're hoping for right yeah and
00:43:03
you I just say no one one of my real good mates ter he's a similar predicament to me like we do the same
00:43:10
job and um he he some advice he doesn't remember giving me this advice I was
00:43:15
just talking to him about this morning but he was like just just say no to allia you know just and let's just
00:43:21
basically what I do except that whiter chocolate bar they they extort they take me to the cleaning but they get a free
00:43:26
post just for me to know what the chocolate bar is early like I just it's just the product just that good that I
00:43:31
have it said like take me off the pi yeah wh it's expensive too it's like
00:43:38
almost twice the price of CAD bre but damn you wh I don't e any other chocolate yeah it's kind of like when
00:43:43
you when you go to flash peanut butter or Flash ice cream like you never go back to shitty peanut butter and shitty
00:43:49
ice cream right like you never I like the shitty stuff sanitarium or EO what no no I'm all about it like people that
00:43:57
are into pcks or whatever I'm like no you keep that give me crunchy eater or
00:44:01
sanitarium eer sanitarium social media marke if you're watching this you need
00:44:05
to get you get a sponsor on the podcast cuz there's no I don't know anyone else
00:44:09
that's eating that I'm not mad at you guys show me some love give me a deal [ __ ] this guy
00:44:17
um oh I I forgot about the um the KFC thing I'm pretty sure I would have messaged you at the time yeah I I think
00:44:23
I was on your gu show yeah maybe yeah or I was on a different AG so this when did
00:44:28
you get married what year did you an asked to get married we've been married eight n years
00:44:34
yeah yeah I we're married on white Tangy day so I never forget the anniversary
00:44:36
yeah white white Tangy day um yeah so you were getting married at um the stadium up there yeah yeah we married
00:44:44
huge norn tiny fire fan and we had our reception at the stadium but we got married at my parents place and then we
00:44:50
um for those people out there that have got married you know that it's a long
00:44:54
day and you're real hungry and we made the stupid decision to take some photos
00:44:58
here some photos there so we're like driving around and we driving past KFC and this is my content bra yo wait stop
00:45:03
stop stop stop we get out arrange everyone just take this photo we get back in the car and I just upload it
00:45:10
like I just without asking Ash Ash was so angry we actually had a fight on our wedding day about that oh I've heard you
00:45:16
say this in another podcast really really or you just s of no no she was not happy about that at all pay a lot of
00:45:22
money to have a photographer and a videographer and stuff and I uploaded a photo we also had a very small mildy
00:45:27
wedding of about 150 people you know there was 500 people yeah there 500 people at my parents wedding you know so
00:45:34
like small W yeah and um yeah and then it just goes crazy like Edge like all the new radio stations
00:45:43
like New Zealand media like hitting us up by Monday it's like in American Media
00:45:48
like we did American TV interviews and like New York Times and all that kind of stuff and uh why do you why do you think
00:45:54
it resonated so much from it's just a silly story like it's just a it's just
00:45:59
like a silly story that like it's like it was the start of the clickbait era you know like that's
00:46:06
like going to get people that judge you like for being cheap it's going to be
00:46:09
people that think that's cute you know that people be arguing and Bing com it's
00:46:12
the start of that wave which is like news outlets posting content that just gets
00:46:18
engagement you know it's like reporting non- news like it's news it's the start
00:46:22
of that time funny yeah it's it's like there's like just to like this is made
00:46:31
up but probably there's probably more than 300 less than 500 news articles about that like from proper proper
00:46:38
Source about their thing whereas like it's like like I told 200 million views
00:46:43
a month and I'll maybe get like one news article about me every month or two you
00:46:48
know [ __ ] so it's like it's just it's just a weird thing that gain traction
00:46:53
inside Legacy Media I don't know why but it it blew up big time and you you guys
00:46:58
um KFC paid for your honeymoon yeah they they flew us to Kentucky got to go around the Main Place met the big dog of
00:47:04
KFC in the world and he's actually Kiwi from Wellington which is crazy yeah yeah
00:47:08
not Colonel Sanders anymore yeah no but it yeah it was it was so cool and then they gave us free KFC for a year which
00:47:17
like [ __ ] my body up and like what what what is that mean you're allowed to go
00:47:21
there and get like one no I was just like unlimited yeah like I like I looked over like 20 hung over mates there once
00:47:28
and I don't even remember how much it was but they just bring him buckets and
00:47:31
buckets and buckets they must have been pleased with that year was that this guy's taking the piss give a brown guy
00:47:37
fre KFC for a year we could run the same campaign and give it to 20 people [ __ ] so so they so they paid for
00:47:46
a trip to the states yeah yeah well do you think about how much that story got you know yeah they didn't have to though
00:47:51
right I know I don't feel ungrateful but I understand content so I understand the
00:47:55
value of like now you know how brands do that stuff all the time like a story will happen they jump all over like
00:48:01
we'll send you this or we buy you this you know like that happens all the time
00:48:05
this is that this is the start of that a Brand's going that if they respond appropriately to to real world things
00:48:12
that happen they'll they'll build real strong Rapport the public that was an
00:48:15
example of that yeah yeah you your Tik tok's mass of a so um yeah 1.9 million
00:48:21
followers on where are they where are they from how many new zealanders uh about 400,000 New Zealand which is
00:48:26
pretty crazy it's like 10% of the country it's like it's like isn't that
00:48:29
bigger than one news like their nightly viewership so it's pretty it's pretty
00:48:33
crazy yeah and you and your top T to Tik Tok the one that you've got pinned at
00:48:37
the top is 97 million views yeah yeah yeah most watch video of last year in austral Asia and it didn't win video of
00:48:43
the year at the Tik Tok Awards I'm off it is that a thing Tik Tok Awards is it
00:48:47
yeah I'm off it did you go to the ceremony no no the who what what one what one oh like Fitzroy garage it's
00:48:56
like five boys having it's like them having a party in their garage and they're like doing haircuts and then
00:49:01
it's like it seems like dirty and like I don't know it's like it's real hard to
00:49:05
explain it is real hard to explain an internet video to someone now say like it doesn't make any sense so for context
00:49:11
the most watched social media video in A's last year if you didn't know is a
00:49:14
video of me and my daughter eating a Kinder um that Series has over half a billion views of us eating kers so it's
00:49:22
yeah why do why do you think that's connected so much cuz the sea urchin is so ugly it's so ugly and like kids are
00:49:27
very fussy eaters and then and then it's like the also that thing of our overall
00:49:34
story which is like big tattooed Brown dead with like very soft and loving with his daugh like people like they like
00:49:43
like a tough guy yeah yeah very soft you know loving with his daughter and um yeah with my with my mates that that
00:49:52
make content we've like studied that video and picked things out and found what you replicate what you yeah oh
00:49:59
really so like we do this with all videos we study videos at perform well and then you replicate the things that
00:50:04
you the data points that you think were successful and um you he's on another level cuz he's that
00:50:12
employees people to do that but but content creators that are successful usually it's because they think about
00:50:18
videos they think about storytelling they think about the edit they they are very critical of things that perform
00:50:23
well and don't well and they learn from that there are stories of that people
00:50:26
just upload but content creators that have millions of followers it's a very small club in Z
00:50:32
and they all think about performance they study analytics they talk with other content creators about the edits
00:50:37
and stuff they they send edits back and forth with other content creators before
00:50:40
they upload and say what do you think about this not Swap this do this what about this sound you know yeah [ __ ]
00:50:46
that's intense cuz the currency that we trade you know we trade storytelling
00:50:51
right so so so doing it really really well um like because we care about it you know have you ever talked to like a
00:50:59
person that plays guitar and how they're always fluffing around like like you
00:51:03
know like stuff that no one would notice you know like tuning the guitar and like
00:51:06
how stuff sounds it's the details of our craft like anyone you know you must do
00:51:10
it when you observe someone interviewing like why did they say that and then they
00:51:13
shouldn't have done that you like you understand the craft so it's like that
00:51:18
for people that make videos what what did you learn from from that video because to me it just looks really
00:51:23
authentic and genuine and yeah doesn't look like a lot of thoughts gone into it
00:51:28
it's that's how it's meant to look yeah so even stuff like bringing down the
00:51:33
quality of the camera so like so it was shot in 4k but we I I bought it down in quality cuz 4K makes it look like it was
00:51:39
professionally shot and you don't want that you want it to feel like they just
00:51:42
sitting next to me on the table um there's an I think there's an element of
00:51:48
is this is this dangerous what is that like and then and then go oh and then worried for the child and then oh wait
00:51:55
she actually loves it that's amazing look she's eating what is that and then
00:51:58
it's like oh there's their mom this is their family she's feeding it to her mom
00:52:02
like they all eat this what is it you know it's the it's the storyboard those
00:52:05
different emotions that people go through um that keep it watching and watch time is everything for the
00:52:11
performance of a video so if someone can if someone watches a 2 minute 40 video on a on an app Tik Tok or Instagram like
00:52:19
cuz our teaching span sucks those algorithms go this video must be amazing if people watch a 2-minute 40 video cuz
00:52:26
yeah attention sucks so then then it gets pushed and pushed and pushed and pushed
00:52:31
um yeah it's boring talking about the you upload a video you upload a video and it gets shown to say 100 people and
00:52:39
it assesses those 100 people how they're engaged right I'm making that number up
00:52:42
but it shows to 100 people it assesses their engagement how long do they watch it for you know did they like did they
00:52:49
send it to someone you know what what response to list it and then it takes that to assess will we will we send that
00:52:54
to a thousand more people or 10 th000 more people and in the next ring it'll
00:52:58
perform the same assessment it'll assess them and it'll go okay and then it'll
00:53:01
put you into the next ring put next ring and then somewhere along there depending
00:53:04
on how good or bad the video it'll just kind of stop unreal because everyone talks about
00:53:10
how the um the algorithms on Tik Tok is the most faest yeah yeah definitely the most what does that mean uh that you
00:53:16
could you could post a video now of one follower and it can get a million views if it's a great video it's just that
00:53:21
it's just like that um follower having followers doesn't really mean anything
00:53:26
Tik Tok because if you post a bad video no's they're not going to push it even
00:53:30
to people that have click follow yeah and Instagram is becoming more fair but Instagram used to be you have to have
00:53:37
the followers to for them to see your content but that's changed cuz people would like Spotify people don't want to
00:53:44
find the content people don't want to find music people like want to be given
00:53:49
it you know so people want Spotify to tell them what to listen to you know people want YouTube to serve them what
00:53:54
videos they going to watch you know it's like um like back in down people used to
00:53:58
flick TV on they just will watch what's on they people want that experience back want to make decisions you're
00:54:05
you're a deep thinker at the stuff aren't you there's way more to you than
00:54:08
what I I just thought you were like a like a lad living his be life looking after the
00:54:14
kids filming at the videos videos is definitely my passion storytelling is definitely my passion yeah well I don't
00:54:20
know so much went into that um lots of failing goes into it I upload Heats videos at G uh and you're just like
00:54:27
learning that train different things like where you just like explore something new you know like okay what
00:54:33
happens if I don't voice over while I'm underwater what if I just like let them
00:54:37
hear the sound of the sea you know and just see it is they boring you know as interesting people like most people
00:54:42
don't know what Under the Sea looks like do they they know from media so is that
00:54:45
enough for them you know that's what you explore and try out you know all those
00:54:49
you do that every day of 20 different things you know yeah so what does an average day look like it's it's how do
00:54:56
you sort of compartmentalize it so you you I don't yeah like you probably don't
00:55:00
like once upon a time you know when you like trying to pump out segments every day on the radio you probably just think
00:55:05
you're hyper analyzing your life and everything that's happened around you
00:55:08
and then just thinking of segments and it's the same principle for making videos like unfortunately you're always
00:55:14
thinking about storytelling so you're thinking about oh that's funny that's
00:55:17
interesting like mean that happens all the time have a huge argument with my wife and she'll see me going she like
00:55:22
what are you doing soor just writing that that's down that's quite interesting yeah yday we had this
00:55:28
arum it goes down real bad yesterday we had this argument we're driving down to
00:55:32
Orland and I'm like all right what do what do you want to eat we can get anything that's on the way there's about
00:55:37
100 food stamps on the way but she wants this very specific Korean spring roll on
00:55:42
the NorthShore which is not on the way this is like Peak trap or and I'm just
00:55:45
like like that's interesting but we have this whole argument and and like I lean
00:55:50
over in the car and I just say like can you just write that on my notes she knows where the notes is where I write
00:55:54
this idea down my notes just full like random like ideas like that it's um yeah
00:56:00
F that's funny yeah it was like when when JJ and I were Mar doing the show together it was like that you're just
00:56:05
constantly mining um yeah your partner's life and the lives of your friends for
00:56:10
Content did you find that when you felt like you didn't have an idea and you
00:56:13
were just and you were just trying to just just okay just [ __ ] think of something it never came but if you just
00:56:19
surrendered and went and lived your life it would come yeah 100% yeah if you just
00:56:23
went out like went to dinner or something it would just come the idea right 100% and there was um we had an
00:56:28
Australian boss Ryan who um he had the saying which which I really liked he's
00:56:33
like there's nothing wrong with adding GST to a story yeah yeah and my family
00:56:36
is called the grandma GST cuz my grandma just like always always just adds crazy
00:56:41
details that people die like in her GST like it's like more than GST like 100% yeah n n never let the
00:56:49
truth get in the way of a good story yeah yeah that's another way of framing
00:56:52
it yeah well well I think for me in my context I think the idea is the most important thing so so like the idea that
00:57:00
you should listen to your wife might be the important idea like like like listen
00:57:07
to how she feels that might be the important idea that I want to share in a video but the truth of it doesn't
00:57:13
especially now that I make skits like it's like lots of skits instead of like
00:57:16
my actual life which used to be became taxing so I started making skits cuz it's like they fictitious
00:57:22
scenarios um the idea I think is more important than it being like really truthful and accurate how do you know
00:57:29
how do you know when the content's getting in the way of your relationship like you're taking it too fast probably
00:57:33
in my relationship it probably always is but like if you're married to someone
00:57:37
that's really passionate about someone it probably does get an way like how many partners like hate golf you know
00:57:44
because of like how that passion for that person you know like it it does get in the way that you do make a concession
00:57:50
when someone is passionate about their career or their their hobby or or like something harmful you know
00:57:57
like gambling or whatever you know it is it does get in the way and it's just
00:58:01
like for us uh it's it's like continuous comms therapy and um uh yeah that's it do you do do you
00:58:12
guys do like couples therapy couples and individual right as an ongoing they they
00:58:17
that's close to more Wilson's type money man they fleecing yeah it's like how
00:58:22
much like 300 an hour yeah fo see this isn't it's like but if we if my if my
00:58:27
partner in life my favorite person the person I love the most in the world has been forced into being also my business
00:58:34
partner cuz the content becomes business you know we need help cuz cuz I've thrust our marriage into this work life
00:58:42
environment where no matter what the story goes on and so I've thrust our life into the situation and while we're
00:58:51
good you know like while I still love you while I still want to spend the rest of my life with you I should fight for
00:58:57
our marriage you know which is like let's do it now let's do it while you know and and and I haven't
00:59:08
been in therapy when I I can't imagine what it's like being in therapy when you
00:59:12
like hate the other person or you you've been cheated on you don't want to be
00:59:15
with them or whatever right but it is to I would encourage more parents or more couples sorry who uh who to it's
00:59:25
obviously very expensive and very hard so that's probably why people don't do
00:59:28
it but if it is possible um to do therapy like like just just because yeah sounded so douchy
00:59:39
saying it because I I didn't I didn't acknowledge that the barrier is money
00:59:43
it's just like so [ __ ] expensive is prohibit for a lot of a lot of people if
00:59:47
you clip that that's got to be in there that part cuz people go like do you just
00:59:50
say just just get through with me just because that even if there no yeah no CL that one there's no way you collab in
00:59:58
that one um yeah but even even people that do have the financial means to do it probably I think that's really
01:00:06
forward thinking like to go to C's therapy when you're not in trouble because people think it as a as a crisis
01:00:12
sort of situation that's when you go but they they that role has been required
01:00:18
because we don't have an a boss we don't have employees like we don't have like
01:00:22
but we our relationship is more than it should be we shouldn't we should be more
01:00:27
than just like you know partners co-parents and flatmates like unfortunately we're now business
01:00:35
partners yeah you commercializing creative collaborators you know um whose idea was it to go to therapy together um
01:00:43
probably both of us we me and my wife have real good comments and we also have individual therapy so like the table's
01:00:48
set for that um yeah how often how often do you go try to go once a month yeah it's should be more um it's just that
01:00:57
real expensive [ __ ] see you're so onto it day like I I think I went to therapy
01:01:01
for the first time when I was maybe like 47 48 when when I sort of reached like a
01:01:05
crisis in my life I didn't think think to go with in my late 20s when things
01:01:09
were good it was the last thing on my mind yeah a made of mine suggested I go a therapy in preparation for um my first
01:01:19
child which is that you might think you're all good but even if you just looked at it as a commitment to your
01:01:26
your wife to your future child um so that you can be the best possible partner and um Dad that you can
01:01:34
be so I showed up like I'm sweet like what a waste of time why am I doing this
01:01:41
and then just they just cracked it open you know yeah are you quite good at um at being you know vulnerable and you
01:01:49
having hard conversations I I think that because I think that I am that probably means that
01:01:58
I'm not and what I mean by that is people that usually claim to be like okay with being vulnerable it's just
01:02:05
they just have a higher threshold they're not really being vulnerable you know they like to share or or or just
01:02:11
naturally and overshare yeah yeah and and vulnerable actually just looks like something else for them you know so um
01:02:17
but I think I have I have a real good toolkit for communicating how I feel because of my parents so like I had two
01:02:24
parents that loved each other and I and I one of the most important things that my dad ever did for me who's like my
01:02:32
dad's my hero is that my dad just loved my mom my whole life and I just watched
01:02:38
that I just watched someone just love the [ __ ] out of my mom and I and when you have that you like you
01:02:48
learn you learn what it is to honor someone to be committed to someone to watch my parents fight and then resolve
01:02:54
things then explain to me like why I'm mad and then like and then I watched them move forward you know you know I
01:03:02
had I had parents that let me feel the way that I wanted to feel that I wasn't
01:03:06
a kid that had to be quiet or not take up space or you know my my parents took an interest in me and how I felt about
01:03:14
stuff and so I grew up with this like uncommon confidence that it mattered how I felt and I could say how I felt and I
01:03:22
became a communicator because of that from my parents wow they started get yeah yeah yeah parents they still still
01:03:29
love each other man what what about Ash's parents um n Ash's parents have
01:03:34
together but Ash is um Ash is so there's been a lot like um Ash's mom is amazing
01:03:42
like she's so cool she's been really my mom since I was 15 you know she's been
01:03:46
like more than more years than that she hasn't been in my life she has been so I
01:03:50
call her mom she but my mom um but something that has been like cause strain for us is we've run into
01:03:58
these things where I I just assume they are that way um because um I this is this is the example
01:04:09
that I had this is what I watched and then Ash is creating or has an idea of fatherhood that's based on like not an
01:04:18
example you know not something so um what am I trying to say and I also have empathy for a a lot of what what my
01:04:27
wife observes could be quite triggering you know how do you mean because she is in real time watching a father love his
01:04:37
daughter no matter what you know she's watching a father you know be there for
01:04:43
all the moments like do the things that she didn't have let like her story to
01:04:48
tell us I can't I can't really go into that but okay it's um yeah I I have a lot of empathy with
01:04:55
my with my um wife that how that could feel like watching that like um because of how
01:05:06
strong I feel about my children how like the things I say and portray to the world and the way I act um is saying
01:05:14
that no matter what you know I'll love my kids be there for my kids and then
01:05:18
it's saying like but but you didn't have that and that how you know how that
01:05:23
dialogue could happen with yourself yeah I there Eminem talks about like why he why he has never connected with his dad
01:05:30
I I don't know if you've ever seen this but he he talks about like I don't I
01:05:34
don't need to know I just I can't relate to him I can't understand you know if I
01:05:40
had no money if I had if I wasn't em I had nothing in this so I would find my
01:05:43
children you know I would go to the ends of the world ends of the Earth for my children you know just I can't relate to
01:05:50
that man at all I have nothing to say to him I have nothing from him or nothing from him and like this I Reon they would
01:05:56
that yeah how could you be so cold oh like how could you yeah how could you have a kid and I I I mean I don't have
01:06:02
my own kids like I um I had a tumor taken out um JJ and I went through rounds and rounds of IVF so I I haven't
01:06:10
been lucky enough to have my own family but it's like I just can't fathom or
01:06:14
understand that how you know even if it's like an accidental pregnancy or a one night stand or whatever like how can
01:06:20
you turn your back on a [ __ ] c yeah it's crazy it's the just the ultimate
01:06:25
Tong or the ultimate privilege for some people it's the only thing they want in
01:06:29
this whole world is to be a parent and then for some people it means nothing or they just don't have the capacity
01:06:38
capability Clarity of mind or just yeah yeah your your your content like it makes me it makes me happy but then
01:06:47
other times uh like it bums me out it's like oh [ __ ] I think I'd love to be a
01:06:52
girl dead more than anything yeah I think I think about this um I think about um I I often when I tell a positive
01:07:04
story I often think about how this might um affect someone um yeah who would feel like a sense of
01:07:15
loss or mourn something or you can't though yeah you just can't you can't you
01:07:21
can't live your whole life worrying about whose toes you're going to step on
01:07:26
not even like step on toes I just yeah I think about that yeah well it seems like you got a great a great
01:07:35
marriage but it's it is nice to hear that um like it's not just like naturally great and you have to work
01:07:40
it's hard people you know there people that say that it's easy I never believe
01:07:43
them Al it's the people that say that getting tattoos don't hurt like so I
01:07:47
just they're just lying like they're just like they're either lying or they
01:07:50
got a little tattoo or they they like they have a marriage that's like surface
01:07:54
you know like marriage is so hard and um that's not a new take but it's but we
01:08:03
are at a we are at a time where I think we think marriage is the thing you do when you found the perfect person at
01:08:11
some point in your life um and I think it's you I actually don't recommend
01:08:17
marriage to anyone it's ironic cuz I'm a married but um I think yeah it's
01:08:23
whatever relationship you're in it's just an active Choice active choice is the best
01:08:27
description I've got yeah yeah that's what one thing I realize as someone that
01:08:31
um has had a failed marriage it's like um you know once you get married you got
01:08:36
to work like a [ __ ] to keep that thing keep that thing well JJ doesn't describe it as a failed marriage you
01:08:41
makes that point yeah that's true no but when you when you get married you know
01:08:45
it feels like anything less than than being together until one person dies is a fail true that's just how how it you
01:08:52
guys have like a Hall of Fame example of how of like breaking that was like man and that's like I think very few people
01:09:01
could replicate the way you guys have part way well thank you well I mean the the way um yeah the way that she's
01:09:09
um um like treated me post our breakup it's like I feel probably more loyal to
01:09:14
her than than what I did even when we were married like she's just had my back
01:09:19
um through thick and thin and I and in turn I feel exactly the same way like I you know [ __ ] I'd take a bullet for her
01:09:27
if I if I um have have you know like death through say a terminal illness so one where you get to say goodbye to
01:09:33
people in hospital or whatever she's 100% one of the people I'd want to be
01:09:37
there in that room you know when I take my last breath that's amazing that yeah
01:09:44
that story your guys story man you got to make sure you take the T on the bottle that up you know you got to you
01:09:52
got to preserve that as two of the most important storytellers in the history of
01:09:57
New Media you got to make sure you capture that properly joint book joint joint book no one page each you just
01:10:04
like go on off one page no no more books if you open a book deal turn it down it
01:10:08
would be the the worst hourly rate you ever make in your life how yeah how how do you um how do you make your money as
01:10:14
a content creator because I I look through your stuff and most of it's just like you you and the kids or you goofing
01:10:20
around there's not not sort of obvious you know what I mean like you go to say
01:10:24
Simone Anderson's page and there's there's like a lot of you very obvious
01:10:28
and I'm not having got some I've had on the podcast and she's [ __ ] great and
01:10:31
I love itust she yeah but there's a lot of obvious deals but yours it's is is it
01:10:36
stealthily put in there no it's you oh so I guess without going into Simone Anderson we'll just generalize in
01:10:45
classic Instagram is I Define her is that a lot of their life is like gifted you know there definitely paid work in
01:10:52
there so it's like it probably feels like on those pages that everything's
01:10:56
add but in new Ze you have to disclose like if you if you were given this you would have to reference that technically
01:11:03
by the letter of law every time it's in it you have to include somewhere that
01:11:07
you were you were given that so oh you don't just have to do it the first time
01:11:10
forever if it if it's if you're if you're creating the impression yeah it's
01:11:16
like if you if you got paid by in New Zealand to go on holiday you every single thing on the trip that you shared
01:11:22
about the trip you would have to yeah so it's like it's that's the letter of the
01:11:26
law there's no there's no like L cases of being enforced but that's why it can
01:11:30
feel like that sometimes with people's pages but if you but for me um oh I guess cuz I have uh so like the brand
01:11:39
deals that I do take they just slide really easily into my life you know they're brands that are a part of my
01:11:45
life and so I guess it does feel natural and that's why like I do get ads that
01:11:51
hundreds of thousands even millions of views which is like great for the company and like cuz that's what they're
01:11:55
hoping for like when they pay for it but a content creator makes money in three ways surely someone else to talk about
01:12:00
on the podcast this might be boring but like the first in Zealand the most common way a New Zealand content creator
01:12:05
make money is brand deals um so they have a sponsored brand deal they get paid to make a video incorporating the
01:12:11
product appre straight forward the second is that they make it from ad Revenue which is generated from the app
01:12:17
so your YouTube they run ads against your YouTube video um do you run ads against this on YouTube yeah yeah like
01:12:24
like that yeah thing yeah but the the sort of views I'm getting it's [ __ ] I might make a couple of dollars
01:12:30
off this one no get a um can of Coke um the you so AdSense but the good thing about um like a video is you can you can
01:12:41
repurpose a video to to like Snapchat page has the highest payer of all short form content you know you can monetize
01:12:48
on Facebook you know you can monetize YouTube shorts now and stuff like that so so the ad sense of the algorithm
01:12:55
places on it and then thirdly is money straight from your audience so people support causes you know people live
01:13:02
streamers all of their income come straight from the audience some of the highest earning content creators in New
01:13:06
Zealand are live streamers um cuz you know like they convince a thousand people to give them 100 bucks a year you
01:13:14
know they could probably leave it's not that hard for a live stream two a week
01:13:18
as well it's not much for them you know there's live streamers that make 10
01:13:21
grand a day you know so it's like they um live streaming for people can be lifechanging yeah I had a Gil here um
01:13:31
this week who's um like one of New Zealand's biggest um only fans creators
01:13:35
and it's basically just swimwear stuff like she's not doing porn or nudes or
01:13:39
anything and she's making like 40K a month yeah it's crazy M crazy they're
01:13:43
real smart too F crazy they like I we had a guest speaker once and when I was working at the university only fans
01:13:51
created they understand their business inside and out it's amazing M so um yeah in a good year like what do you
01:14:00
make like a good celery yeah I make like a I make like a real good living you know my wife doesn't have to work and
01:14:06
she does her own brand deals now um I live a good life like a a great life and it um but it it'll go away right like
01:14:13
you make you know live a real good life while I'm relevant one day I'm might
01:14:19
won't be relevant you know so it's not like you know most careers where your
01:14:22
earning just goes up you know and you g g more responsible inside that profession it might continue to go up
01:14:28
but yeah yeah why wouldn't it why why why do you I mean it's a good it's a
01:14:32
good attitude to to think it it may not always be there but I mean yeah there was the University stuff and now you're
01:14:39
doing the as long as as long as you continue to make videos I can almost pretty much guarantee that you'll
01:14:45
continue to be a content creator but I think um who knows it might I might just um get bored of it or no I don't think
01:14:53
that will be I think it'll just be the time will pass you know like you can only be like the flavor of the month for
01:15:00
so long you know like it's like that if you you know if you're a broadcaster you
01:15:05
know if you're a book writer you know you can you get you get your time and um
01:15:11
I'm like a realist about that and then I'll just live in the North grow food
01:15:16
fish like I'll be sweet by then live enough Sola that would be all good I if
01:15:22
if I didn't make any money I'll still make videos but I'll just like
01:15:25
yeah live in the North and hang out with my kids how good homeschooling them yeah
01:15:30
how good oh yeah I did want to ask you um I've got a bunch of questions from on
01:15:35
Instagram that people want to know um sort of Tik Tok related but um I want to know like give given the the content you
01:15:42
put out you know like as a a guy who [ __ ] loves his wife and a guy who's a
01:15:46
great dad with his kids do you you get any check slide into your DMs trying to I there's definitely again I say I
01:15:53
don't read the comments dur the D but they definitely when it was the time I
01:15:57
read comments I think there's people I think it's more that they're longing for
01:16:02
that it's not maybe it's not specifically about me but it's described
01:16:06
like it's B but it's more I think that they're longing for look at me
01:16:09
deflecting it's it's it's more that like it's more that yeah they they want to be
01:16:14
loved listen to by the part they want you know a dead a partner that shows up for their kids and it's more that I
01:16:20
think yeah more so it does haveen yeah more no not not really yeah yeah unbelievable that's tast yeah the logic
01:16:31
the logic maybe is like married man that loves his wife like maybe they just think I'm in love
01:16:38
with I'd be good at being married I don't I don't yeah that's a weird I
01:16:43
don't know the logic okay um what are some of the biggest challenges you've
01:16:47
faced as a Tik Tok wait on that on that question before on something I'm like
01:16:52
real careful about which like all content creator eventually have to think about is I have to be so careful that
01:16:58
everything that I do and say would could as crystal clear and could not be misinterpret so like you're never going
01:17:04
to catch me just like liking people's videos photos I'm not just going to
01:17:08
respond it's very hard to get me to respond to a DM like I'm I'm going to do
01:17:12
nothing that could be confused as disrespectful to my wife and I I and I'm like I'm so careful that
01:17:20
like how I interact you know down here in Oakland with the Illuminati when I'm
01:17:25
hanging out with this with all the big bad wolves down here you know and all the
01:17:30
Temptation I'm very careful that nothing that I do say could be interpreted as
01:17:35
disrespectful to her yeah wow like to to what extent so you're going to the Warriors game tonight if
01:17:41
someone comes up for a selfie you would you wouldn't put your arm around yeah I
01:17:45
think I think like that yeah cuz I just think I I think it's kind of sad in a
01:17:50
way because you know you're you're a big titty beer I I think specific about her
01:17:56
and then and then that just informs me not because I have like a jealous wife or anything if anything she doesn't she
01:18:01
doesn't care enough no um the just level of respect yeah just that more and that's part of my brand too hey is it um
01:18:10
yeah my part of my brand is like that I I hav't C out before like making Tik
01:18:14
toks and stuff like dancing Tik toks like with people like misinterpret that yeah yeah I like um I made of mine um JZ
01:18:24
Thon we met dancing Tik Tok and like the if I don't know if you've seen on Tik
01:18:27
Tok but the top search is always at the top of the comments and at the top the the top um comment was Louis Davis
01:18:35
divorce inter like moves fast yeah like the the top search searches people searching for videos about my divorce so
01:18:42
it's like yeah unbelievable so some people are sort of like waiting for you to fail or I don't no I don't know just
01:18:50
just the internet you know things get Ming well oh it's it's a it's a good way
01:18:54
to live though um yeah you're just living with the utmost sort of Integrity yeah yeah yeah that's cool she must yeah
01:19:00
I don't have skeletons you know you're not going to fine you know well you just
01:19:04
I mean if if this is who you're portraying you can't you just can't break character some you can the there
01:19:09
people that portray something that's not who they are but I I I take Serious
01:19:13
being who I am in the story that yeah well authenticity is key I think isn't
01:19:16
it all right let's get to some of these questions uh are these fast like am I
01:19:21
like am I just like okay no no as long as you want really enjoyed um just the the pace and the tempo of this this
01:19:28
conversation like I I don't know I expected more more energy but you're like you're um I'm surprised at how L
01:19:34
back voice sing I'm Stone yeah are you not today occasionally or you no no not not
01:19:46
um I don't know it's this thing that once I had children on the way that's
01:19:49
just weird like maybe conservative value which is like really yeah I don't drink
01:19:54
yeah yeah yeah you at the Warriors tonight we have a couple of beers or no you just
01:19:58
you're not how are you been a non-drinker I have I have not had any alcohol in a year but like I haven't I
01:20:04
haven't had anything recreational the other stuff and yeah since like started
01:20:10
thinking about having kids wow so you got no no sort of vices or anything really
01:20:14
no wow that's cool you have been reevaluating me I think of my have you got a yeah yeah we every
01:20:24
yeah everyone in this world is addicted to their phone yeah unfortunately oh yeah I would hate to see you actually I
01:20:30
was going to say my screen time is 8 hours a day right oh mine's probably just as bad but the thing is you a lot
01:20:36
of yours is like productive time like you know I think of it as all productive time people think yeah but if you're
01:20:41
having a zombie scroll though I also don't sleep I also don't sleep much so
01:20:45
it's like yeah don't why are you thinking about content or what are you yeah you just stay late editing cuz it's
01:20:53
after my kids go to bed and then like what do you edit on your phone or have you got on my phone CU i
01:21:00
i Phone feels like you can do it in an around stuff whereas like laptop computer you got a set up you know it
01:21:07
feels like separate so like I often do stuff on my phone yeah yeah okay what are some of the biggest challenges
01:21:14
you've faced as a Tik Tok content creator not really um not really haven't
01:21:19
faced any it's just the that I have to think of videos every day which which
01:21:23
like 80% % of the time is a joy and 20% of the time is the discipline of it yeah
01:21:30
what's been the most rewarding aspect of being a Tik Tock influencer that what I don't I don't
01:21:35
think I have any influence over anyone um I'm proudly a Tik tocker but I am what has been the most rewarding part is
01:21:43
that I get to spend as much time my children as I want is that like you uh wake up and I spend my day doing the
01:21:49
things that I love and that that's not a privilege that everyone gets to enjoy
01:21:54
millions of people it took literally to give one family that but I'm thankful
01:21:58
for that and yeah I get to wake up and do whatever I want every day and I'm so
01:22:03
thankful for that [ __ ] that is so cool that's everyone's dream really isn't it
01:22:07
yeah yeah and you're doing it people unfortunately don't get the chance to
01:22:10
figure that out and cuz life has lots of pressure so I'm real thankful that I got
01:22:15
got to at least know one Min is cuz the yeah the life that um like most of us lead it just makes no sense say like
01:22:22
work your ass off for 48 weeks of the year to have four weeks and you leave and yeah yeah I'm lucky that I like
01:22:28
don't like want stuff you know I don't you know I don't you know if you're not
01:22:33
if you're listening to this I'm wearing Crocs and I'm real like underdressed um
01:22:37
but the uh the Crocs have got a lot of those um what are those badges C the jbits they got a lot of jibit high spe
01:22:44
Crocs yeah I wear um Crocs everywhere all the time I've never had the Crocs still lift your legs up so they can be
01:22:50
seen on camera oh look at all the look at all the G what are they giblets JS um how do you decide which brands or
01:23:02
creators to collaborate with just my mates people that I want to hang out of this creators last night I was staying
01:23:08
at a Creator's house um yeah cuz it's like we and we were just like watching
01:23:13
short videos we were like editing a video together like handing it back and forth like doing the edits to get it's
01:23:19
so fun hanging out with someone that understands the crap who's that Terell um he's a
01:23:25
yeah know he's been around for a long time has millions of followers that's so
01:23:28
cool that you got like this little Community or this network we're Lo like we we're super lonely and we don't have
01:23:33
colleagues we have peers so when we get to hang out with other creators like tonight at the Warriors game where I'll
01:23:37
be there'll be like other creators and when you get to see each other and talk
01:23:41
to each other and talk about cuz it like it's like our Union basically so when we
01:23:46
hang out we can talk about Brands and we talk about what we're working on and
01:23:49
what's changing and what's going on and like it's yeah it's um um yeah mates for creators I'm not going
01:23:58
to enjoy meeting up someone I don't know to make videos with it's going to be
01:24:02
like work which the secret is for it to not feel like that and then for Brands it's just got to be in in your life yeah
01:24:09
and I and um the also and who I won't work with is is I think it might um like I won't do like gambling like I
01:24:22
won't do alcohol I had a chance to a custom Vape flavor do that you know yeah
01:24:29
um yeah I I not part of yeah real the real easy ones but alcohol I feel like is is a
01:24:37
sneaky dog like that slips in there but for me no yeah yeah well it wouldn't be
01:24:42
I mean we talked before about um authenticity and staying in character if you're if you're non Drinker then yeah
01:24:48
yeah yeah true yeah but I like I like beer like maybe the 0% but just nah just the
01:24:55
May no if I was a kid now like I I had when I was growing up like most of my mates
01:25:03
smoked so I tried smoking CU I wanted to fit in and I just hated it I think if I
01:25:06
was growing up now I'd be a vapor like that's so yum like a watermelon flavor
01:25:12
Vape what is this it's amazing so dangerous G um what skills or qualities do you think are essential for someone
01:25:20
to be successful on Tik Tok you you love making videos you like if if me and you
01:25:27
if you cloned me you know and you cloned all of my skills and knowledge and understanding of content but one of me
01:25:35
loves it and one of me um is doing it as a job for money like the person who loves it you can't beat them you can't
01:25:43
beat someone that would do it for free you can't beat someone that's passionate
01:25:46
about it like you just won't they'll they'll be doing it when your motivation
01:25:51
Runs Out they'll be doing it when you need a break you know cuz they love it
01:25:55
and if you love it and you're passionate about it and you're consistent it you'll
01:26:00
yeah you'll succeed but what happens in with a lot of creators is they get 50,000 followers they get 100,000
01:26:05
followers and they start figuring out trying to figure out how to make money which you probably can but that's when
01:26:10
that's the beginning of the end you should wait as long as possible to try and make money right cuz because
01:26:17
the longer you can make it just about the love of making videos it'll just translate in the
01:26:23
content that it'll be it'll better it'll be funnier it'll be deeper it'll be more
01:26:27
consistent and um those opportunities will come but people that switch that focus of theirs to like how do I make
01:26:35
money mean just they they're moving their eyes away from like what do I love
01:26:38
what am I passionate about cuz that that's what that's what resonates with
01:26:42
the audience yes life is about money but if you can just work your normal job for
01:26:47
3 4 years but still make videos every day you should do that you you'll you'll
01:26:51
build something way better in terms of your community or your audience here I think this has probably been the biggest
01:26:57
surprise for me today just how much thought you put into it yeah yes are you familiar with um the 10,000 hour Theory
01:27:02
Malcolm gladwell's 10,000 hour is that to master something yeah yeah yeah yeah
01:27:06
10,000 hours of you would have done your 10,000 hours yeah and then I I'm willing
01:27:11
to do 10,000 on like something within the niche I'm willing to do 10,000 on like learning to make YouTube goals I'm
01:27:18
willing to do 10,000 on um interviews like um like everything within the world content um I'm willing to fail publicly
01:27:27
which is what was required of us and then learn yeah cuz I love it have you got quite a good
01:27:33
relationship with failure yeah well um that's what happens every day you know
01:27:39
make videos that don't hit you know when you've had well the mostow I had again I
01:27:44
had the most watched video of last year so it's like every video I post is not
01:27:47
my Best by that by those metrics right so like that's I just have to accept you
01:27:52
know that I'm just going to keep chasing it cuz I know that I'll have a I'll have
01:27:57
bigger and better I know that will that will come because because I show up every day and the promise is that if I
01:28:04
show up every day for my Pursuit that the possibility of it happening always remains is that is that the goal every
01:28:11
day is that what you strive for every day or you post some stuff and you know it's not going to be well sometimes it
01:28:16
happens and it goes goes crazy but um the goal every day is to tell stories that I care about sometimes I don't care
01:28:24
about them that much um and sometimes I care about them a lot and that's the
01:28:29
goal and that that's what resonates with people cuz it's just like a hobby like
01:28:33
it might people might not be able to understand listening to this why I feel that way about it but just sub it for
01:28:38
whatever your thing is you know like what if like like a Runners just love it you can't get a runner to shut up about
01:28:45
running you start talking about running and and like that makes no sense to some
01:28:50
people you know but but like when I listen to that I understand just like that someone has a passion whatever that
01:28:56
is and it's just a translate this is my oh yeah yeah you you specifically messaged me saying oh I I want you to
01:29:02
talk about my running like we haven't we haven't really talk about Itor you're
01:29:07
you're um you're doing really well though like I saw a Tik Tok you did where you're going for a 15K run and it
01:29:11
was um it was good ran Queen I ran in the Queenstown F yeah are you yeah yeah yeah I'm excited oh [ __ ] yeah I'm real
01:29:19
excited have you done a half yet yeah I've done a half ran that distance a few
01:29:23
times um and it's running I don't know if you know this but running is probably
01:29:28
the closest stimulus you can have to diving the breathing is the same like how you're trying to feel during that
01:29:35
that's work you know that strain but not not hard running but like easy running
01:29:41
is like similar to to diving like how you're trying to be relaxed as possible
01:29:47
the breathing similar you know um and so like if all the days I can't die I run
01:29:54
yeah I love it like it's it's out of it um when did you when did you start um
01:29:59
I've run since I was a teenager but I I just enjoy running like I'm not I'm not
01:30:05
like um like um trying to improve I'm not like like I still just eat whatever I
01:30:12
want like live my life how I want but I just enjoy the practice of like having that time to run so it's like um I think
01:30:20
of great videos while I'm running I like ring people I haven't rang the ages
01:30:24
while I'm running like I just I really I really enjoy the mindfulness of it yeah
01:30:29
you talked about that e oh yeah the medit meditative effect of that it's crazy and the the mental health benefits
01:30:36
which is probably something I never really thought too much about until like the last few years well one of your
01:30:40
strategies you probably had prior to like um you know some of the tools you have now for like managing your mental
01:30:47
like excise completely you some sort of movement every day yeah yeah yeah yeah I
01:30:53
I yeah I I love it I can't emphasize the importance of that yeah like there's um
01:30:58
yeah the physical benefits that everyone knows about yeah but the mental health benefits so you even on a day where you
01:31:03
feel like [ __ ] and you don't feel like getting out there you always feel like a
01:31:06
million dollars as soon as you finished a run the and the less you feel like doing it the better you feel once it's
01:31:13
done the more strain more strain you put on yourself I reckon the more the bigger
01:31:17
the payoff is yeah yeah it's like doing hard stuff um reverse drugs you know
01:31:23
that [ __ ] so you're going do a full that's um that's awesome so what's
01:31:26
what's the longest training run you've had so far in this block not very far
01:31:30
I'm I'm run a half in um I'm going to run a half in I think it's four weeks
01:31:36
now not an event but that's what the current block of training that leads up
01:31:40
to yeah so they're in 16 on Sunday yeah um it's very slow it's like a plot I can
01:31:47
like probably have a yarn with you while I'm running but um it's crack out I run
01:31:51
in like a real small I live in a small Bay like 50 people and that they're all
01:31:55
retired and it's like I'm like the only thing that happens on this street like
01:31:59
cuz I run this little 2K Loop cuz it's quite unsafe to run in the hill so like
01:32:03
and they just like sit there and have the C and they watch me run and they how many more laps to go are you
01:32:10
are you sort of a big deal in your community or like a this the only place in the world where I'm still me so they
01:32:17
don't give a [ __ ] or they just don't understand what you do yeah like you um
01:32:23
they yeah they just don't yeah and like but now and it's out of it cuz every
01:32:27
time I leave my little like isolated Bay it's like a reminder of how much my like
01:32:34
what I am in the world is changing and like sometimes just rushes up and punches you in the face like it went
01:32:38
from like occasionally getting recognized a couple years ago to like just like every store you know like
01:32:45
someone there be some sort of interaction like that um even overseas and stuff like that's out of it like
01:32:52
I've been traveling this year it's like out of it other side of the world like people stop you
01:33:01
um yeah awesome and and um people in your your small home Community they they they proud of you is there some Envy no
01:33:09
they just I've just treated exactly the same the only time it comes up is when
01:33:14
I'm in a magazine and like and the lady at the shop gets so excited and she'll
01:33:18
show me and like cuz it puts it in the context of her world like her media right like her lady at the little Dair
01:33:25
like like she um she like just so excited to show me like I don't know that I did the like yeah I love it it
01:33:33
puts it it puts it in like you know like a real world perspective but they they are and is like Magazine's probably got
01:33:39
a readership of like 30,000 or something it's way less than the content you're
01:33:43
pumping out yeah that's um that's funny yeah that's funny well man this has been
01:33:49
bloody great this has been a lot of fun I've been um pleasantly surprised you're
01:33:53
way more than one I expected I'm in that in the nicest possible way um yeah I I mean I know
01:33:59
you're a good husband and a good father but I don't think I realized um just
01:34:03
just how much of a brain is ticking back there when it comes to the stuff you're
01:34:06
doing online it's been awesome I think um yeah a lot of people will get a lot
01:34:12
out of this like in terms of content creation it's like a master class on how
01:34:16
to do it I think U if if anyone wants to tell stories and I think like people people think of it as a
01:34:24
Young Person's thing but if anyone wants to tell stories of the world even if you
01:34:28
just want to tell more people about your business or you want to um you know share your hobby for stamp collecting or
01:34:34
whatever like if you want to tell stories and you want to get it out there the world like you should just start
01:34:39
telling your stories it's only you and your anxiety that holds you back from
01:34:43
stealing from telling your stories there will be people that care about your story there will be people that you know
01:34:49
that connect with you and so people should just start anyone can do this it's like not that hard you just have to
01:34:55
love what you do enough that you will make videos forever and eventually fall in love with learning about um the
01:35:02
performance of those videos yeah and if your biggest fear is worrying about what
01:35:05
people think [ __ ] them people are thinking about you way less than what you imagine
01:35:11
how yeah that's what I would say you probably aren't going to believe me if
01:35:15
you're if you've heard me say just have courage and if you're passionate about
01:35:19
something do it um but I thought I'd try anyway and say that what you have to say matters and if
01:35:26
you want to share it with the world people will care I hope you have the courage to do
01:35:32
so that's a good place to end it Louie Davis husband father content creator I
01:35:38
appreciate it mate thank you