00:00:00
hey Louie welcome to my podcast thanks
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bro thanks for having me man I'm I'm so
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pleased you here like um yeah we finally
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made this happen we've been going
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backwards and forwards you actually
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messaged me saying oh if you came for a
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codo I'd be kid to come on and I was
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like honored yeah cuz I I listen
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to I Love The my favorite is the Eugene
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barryman I think that guy is like super
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inspirational that how laidback is and
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and um your episode of JJ is like might
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be the greatest New Zealand podcast of
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all time just that just the humanity of
00:00:30
that episode you know like you what you
00:00:32
guys exploring that just yeah a cry I
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laugh it's a it's just great even if you
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have no context even if you I grew up as
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a kid like your guys show is like a big
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part of like young adolesence you know
00:00:44
and your crazy ideas but even if you
00:00:46
have no context of what you guys wear to
00:00:47
Media that's
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a that's a beautiful podcast bro that is
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the highest compliment that's really
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kind I'll just get that microphone a
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little
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bit yeah that's that's really kind um
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yeah yeah because we we're not married
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anymore like we we broke up a number of
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years ago I've got um I've got my ash
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now my girlfriend but I look how old are
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you I'm 30 30 yeah you see I'm old as
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[ __ ] compared to you I'm 51 now um and I
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I see you and I'm like [ __ ] this this
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this this kid cuz I call anyone 30 under
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a kid this kid's got his head screwed on
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the right way like you just have a like
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a good heart and a good moral compan and
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I don't know I I um I think I'm still
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I'm still learning and still growing as
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a person but I feel like where you
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already are and just who you are as a
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person is kind of who I want to be look
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at us trading compliments man just
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gessing each other things yeah yeah an
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hour hour and a half of just pissing at
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each other's Pockets no no I'm mean that
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because the way I've heard you speak
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about your wife um yeah you
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know I was going to say we'll get to
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that but maybe we'll just get to that
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now so so Ash your wife you you're like
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child with sweet teen teenage
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sweethearts yeah bro I was 15 um and I
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used to jump out my window to like go to
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this park in between our two houses and
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I'd convince her jump out her window and
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then hang out of me like all night and I
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just I was crazy about her like why oh I
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just I don't know I just she was funny
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she was like she was she was quick on
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her feet she was witty you know she was
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I just loved everything about her and
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like we would stay up all night hang out
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in this park and like I Ash would go
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home and like her mom let her make her
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own choice if she was going to go to
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school not and my parents made me go to
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school I had to be dead to not go to
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school and so I would stay out all night
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and I'd get into bed at like 6:00 in the
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morning as the sun is rising and then my
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mom would come in like 7 730 say get up
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hurry up we're going and then I'd go to
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school I'd come home and I'd do the same
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thing the next night yeah like how often
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I know like so like so often yeah it's
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it's crazy that I don't know this is
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that
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you're completely clear of mind I was
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like not sleeping but but this is this
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is the difference between you and you
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and me it's like um I had I I had that
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sort of feeling about um girls at the
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same age but then you know you'd have
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sex or whatever and the novelty had wear
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off and then you get bored and you know
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[ __ ] up the relationship or you know or
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break up with them and move on to the
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next thing but you you've just got this
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um I don't know well I always very clear
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that our relationship went through like
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crazy crazy like Teenage distruct that
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happened like all the way up until I was
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at University you know breaking up all
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the time you know like I don't want to
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want to live yeah no it's not this
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perfect story you know I thought it was
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like you locked her in at 15 and that
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was it no no but that that that I think
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is like like being with a with someone
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right is that it's a it's an active
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choice and some days you know all our
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relationships we make active choices to
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be in those relationships and and I
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think about that with my wife still
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today I like just because we're married
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we' married a long time doesn't mean
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we'll always be married you know it's a
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it's an active choice to like love my Ms
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and some days it's harder to say that
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than others and yeah but no we went de T
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I don't want to be with you that stuff
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thirst like even go be with someone else
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like when I went away to University my
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wife lived in Chicago for two years like
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and there was heaps of times we like nah
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did you when when she was living in the
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states for two years did you see other
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people like did you yeah we've we've had
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time apart not together not going to
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work so she's not the only person you've
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ever had sex with no not we've live
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we've lived life yeah we've lived our
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life the um oh Ru ruining the
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illusion I always got to be real
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straight up about because because people
00:04:36
people think that it's that's that or or
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nothing you know it's the movie or it's
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not you know but no it's a it's an
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active choice to to love my wife and be
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with my wife we've been through terrible
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stuff terrible stuff together and uh
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that is that's the reality of life
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though isn't it that's that's the
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reality that's what all our relationship
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all our family all the people we loved
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have have hurt us and we've hurt them
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and
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I'm just like real honest about that cuz
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yeah I often get howed up on a pedestal
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cuz I'm this platform about this like
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loving father and loving husband you
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know and Flawless yeah yeah and and and
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I have to cuz this story like won't go
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far like all these things I said because
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people want to believe in the fairy tale
00:05:18
right so it's like no matter how much I
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hop on about and I'll keep talking about
00:05:21
it so that people don't expect their
00:05:23
relationships to be a walk in the park
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and if it's not a walk in the park you
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know then I mustn't be with the right
00:05:30
person that's not the case you know if
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you're the right person you're probably
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going to fight like heaps you know
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you're probably going to butt heads
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heaps and um yeah that's me and my wife
00:05:39
have done a lot of head butting well
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thanks for sharing that I I feel like
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that's um that honesty is um it's even
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better than like a Netflix love story
00:05:48
you know what I mean yeah um because
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yeah that's the reality of Life [ __ ]
00:05:51
gets hard yeah um you but you you got
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her name tattoed on you when you were
00:05:55
like 16 yeah no I I have I had her put
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into my M when I was 16 and I man that's
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amazing that you found that I um yeah
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and she thought that was a bit creepy
00:06:05
actually we actually we actually broke
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up we actually broke up not long after
00:06:08
that actually and um yeah it's um how
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but even if even if we didn't stay
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together after that it would have been
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beautiful cuz you know it would have
00:06:18
been she's a part of my story now m is
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is our story of our life right so the I
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would have been okay with that right you
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know yeah I told her I was going to
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marry her when I was 16 you know did you
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know you don't you're just like a you're
00:06:32
just a like a teenager that's talking
00:06:34
[ __ ] like about how you feel at that
00:06:35
time and and when you're a teenager all
00:06:37
those emotions are so so big he that
00:06:39
your first break up is so big it's the
00:06:41
end of the world you the first time you
00:06:42
fall in love it's so big like it
00:06:44
swallows you up and it's I don't know I
00:06:47
was just talking [ __ ] yeah that is so
00:06:49
true I I feel like a lot of um you know
00:06:51
as we know the mental health stats and
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New Zealand are atrocious and uh you
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know the suicide rates are terrible and
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I reckon a lot of young people it's
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probably their life probably spirals out
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of control after a breakup because you
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just don't have the emotional capacity
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to sort of deal with it yeah process it
00:07:07
when I was um when I was 16 I I I lost
00:07:10
MIM make tractor in that way um other
00:07:15
stuff but but stuff compounded and um
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this is my first experience like of
00:07:22
someone around me obviously being like
00:07:25
losing their life that way but but that
00:07:28
story which plays out out over and over
00:07:30
and over again particularly with like
00:07:32
young men you know
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heartbroken um and then have no way to
00:07:37
process that emotion no belief that it
00:07:39
could be better no belief that I could
00:07:41
be loved again or I could like Risk
00:07:44
being hurt like this again and um it's
00:07:46
real sad yeah it's bloody tough um yeah
00:07:50
I lost um a m of mine the same way sort
00:07:52
of mid 40s as well and um he was I saw a
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lot of myself in in him like he was a
00:07:57
fun guy he was always the first to
00:07:59
suggest you know you grab a box of beers
00:08:01
and get amongst it um and and when this
00:08:05
happened to Daryl I thought oh [ __ ] okay
00:08:08
if if he could if this could happen to
00:08:10
him uh where he thinks this is the best
00:08:12
option then it could happen to me as
00:08:14
well and it made me sort of like
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prioritized my mental health a bit more
00:08:17
how's yours
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been uh um it looks looks good on Tik
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Tok yeah no looks good I think I think
00:08:25
overall um I um have great support
00:08:29
systems um I have great systems for
00:08:31
managing my well-being um and F that's a
00:08:35
tough question cuz cuz I want I want to
00:08:39
say I'm good but I I know that my mental
00:08:42
health is an active work in
00:08:45
progress um probably the thing that the
00:08:48
thing that um affects me the most is
00:08:52
that I am a person that tells stories to
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millions of people every day and short
00:08:58
stories some deep some
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meaningless and that everyone because
00:09:04
I'm a Storyteller you would have
00:09:05
experienced parts of this when you're a
00:09:06
Storyteller to the world everyone thinks
00:09:09
they have an they get to have an opinion
00:09:11
about your story um the way you acted
00:09:15
the way you didn't act how they would
00:09:17
have and people just get to take like
00:09:19
free shots at you you know people can
00:09:21
just say whatever they want without
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without consequence without like you're
00:09:27
never going to retell it cuz it's not a
00:09:28
fair conversation for you to you know
00:09:30
have a conversation with the one Heckler
00:09:32
out there and millions of people you
00:09:34
know so it's so that part's hard and
00:09:37
then um yeah we're living in a time
00:09:40
where people tell you what you should
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and shouldn't do if you have millions of
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followers like what's your
00:09:45
responsibility to do and not do and um
00:09:49
yeah I get smashed for that part of me
00:09:51
understands that and then but doesn't
00:09:53
change the fact that it's like heavy
00:09:56
yeah yeah it's hard he like Yeah you
00:09:58
mentioned at the beginning listen to the
00:10:00
Eugene Beerman podcast he's got some
00:10:02
strong strong take on your social
00:10:05
media he's he can beat the [ __ ] out of
00:10:07
someone so that's probably his take
00:10:09
which is like if you were here you
00:10:10
wouldn't say that yeah you come at me
00:10:12
bro yeah whereas if someone said that to
00:10:14
me in person I would still be hurt and
00:10:16
then I would try and reason with them to
00:10:17
know about yeah yeah it's funny that the
00:10:20
social media comments it's funny yeah
00:10:21
because I can um I can have days where
00:10:24
I'm feeling [ __ ] bulletproof and I
00:10:26
can read a mean comment and I'll just
00:10:27
laugh and swipe up to the next thing
00:10:30
then there's other days where if you're
00:10:32
in the wrong frame of mind it really
00:10:34
[ __ ] hurts and if you get if they
00:10:37
just basically back up something you're
00:10:38
already worried about and then they they
00:10:40
get you at the wrong time yeah it can
00:10:42
really have um have an impact and I'm
00:10:45
like yeah I'm I'm I'm mature enough to
00:10:47
like handle it so someone that's that's
00:10:49
younger that doesn't have the same skill
00:10:50
set like it's um it's a rough it's a
00:10:53
rough playground um I had a a kid asked
00:10:56
me that wanted to make videos but she
00:10:58
was like I don't think I can handle like
00:11:00
all the comments and stuff and I was
00:11:02
like yeah that's that's pretty fair
00:11:05
um like if and and I think there will be
00:11:08
lots of people as the creative industry
00:11:11
continues to grow where people do stuff
00:11:13
like what we do um where they kids just
00:11:16
won't do it
00:11:18
purely because of the fear of um what
00:11:21
people might say whereas that wouldn't
00:11:22
happen with anyone else's dreaming no
00:11:23
one people like wouldn't be at all black
00:11:27
not because they're scared of what
00:11:28
people would say they might be scared
00:11:30
you know because it's too hard or they
00:11:32
give up along the way or they think it's
00:11:33
not realistic but not because their fear
00:11:35
is what people will say about the
00:11:36
pursuit of their dream you know and
00:11:38
that's that's will stop people with
00:11:40
social media yeah um yeah finale
00:11:45
yeah a it's a rough play there's a
00:11:48
there's a I hate to quote TI but he he
00:11:51
he said this thing in the interview
00:11:52
which I actively look this clip up again
00:11:54
but it's like um it's if you live for
00:11:57
the cheers you'll die for the booze and
00:11:59
like um that's why I think so many cont
00:12:01
creators just read no comments respond
00:12:03
to no DMS read no comments it's just
00:12:04
blank you can't say anything that will
00:12:06
lift me you can't say anything that will
00:12:08
put me down and there's heaps of us that
00:12:10
operate that way and so there can be
00:12:12
something you can be getting like flamed
00:12:14
for something but you might not actually
00:12:16
know for quite a while because you
00:12:18
actually aren't reading anything and the
00:12:19
audience think like how could you not
00:12:21
respond to this or like you know someone
00:12:22
makes a video about you and then you're
00:12:24
like but you actually don't look it up
00:12:26
you don't watch it you don't read the
00:12:26
comment so you actually it is possible
00:12:28
actually
00:12:29
don't read coms yeah yeah um and I
00:12:33
suppose um you get more experienced at
00:12:35
that but if you're um yeah if you're not
00:12:38
experienced it that the first time it
00:12:39
happens it's like um you cannot help but
00:12:42
read the comments right yeah it's like a
00:12:44
like a a weird addiction like you know
00:12:46
it's bad for you but you're going to do
00:12:47
it anyway yeah I get somewhere between
00:12:49
10 to 20,000 comments a day so like yeah
00:12:52
so if you imagine I don't know if you
00:12:53
got sent 10 to 20,000 letters just one
00:12:55
time you probably wouldn't read them all
00:12:57
and then you you give up and then if
00:12:59
they showed up again the next day if you
00:13:01
had 10 to 20,000 letter shop you'd read
00:13:03
you read less and less till you read no
00:13:04
letters till you're like Harry Potter
00:13:05
and the floss Stone just having them
00:13:07
they're just there but you're not you
00:13:09
know yeah so you must have your all your
00:13:11
notifications silenced yeah no no not
00:13:13
you can't even text me yeah can't like
00:13:16
it'll be when I want to go on and read
00:13:18
my DMs and well you know in our world
00:13:20
DMS you have to read DMS but now
00:13:23
Instagram like they basically filter it
00:13:25
all so you can read um it has a pretty
00:13:28
good assumption for that where it's
00:13:30
going to put the DMS you probably want
00:13:32
to read and then just other people right
00:13:35
yeah right the I I had so many questions
00:13:38
about content creation which people
00:13:39
wanted me to um put to you first of all
00:13:41
I just want to want to focus on your
00:13:43
story for a little bit so um yeah so
00:13:45
you're from Northland um you made Ash
00:13:47
you sort of you it's a great love story
00:13:51
obviously UPS ups and downs of Teenage
00:13:52
Love then you go to WTO University yeah
00:13:55
yeah good you're thorough with job yeah
00:13:57
went to w i studed Communications and I
00:14:00
I had this crazy lecturer yeah Professor
00:14:02
David McGee yeah yeah he's just he's
00:14:04
just retired um and he used to dance and
00:14:07
lecture theaters you know he used to
00:14:09
like point at people and like youd have
00:14:11
to stand up and that give out money and
00:14:13
like give out like like food and stuff
00:14:15
like one time one there was like there
00:14:17
was like 200 people in the class but
00:14:19
maybe like 50 only 50 people showed up
00:14:20
one day so he's like come on I'll buy
00:14:22
you all the coffee and took the whole
00:14:23
lecture down like he just he just he was
00:14:27
just amazing he was obviously passionate
00:14:29
about teaching marketing but he like oh
00:14:32
he he was just the man and he gave us
00:14:33
all an A+ on our assignment and he's
00:14:36
like well you don't have to worry about
00:14:37
the grade you got three weeks go out
00:14:40
there take something that you love and
00:14:42
convince someone else to pay for it and
00:14:44
I just started making videos of my mate
00:14:46
about being a student it's like the
00:14:47
opposite story I tell now we just we
00:14:49
getting [ __ ] up throwing parties like
00:14:51
just living as stupid students and this
00:14:54
is like the launch of Snapchat you know
00:14:56
this is like the introduction of social
00:14:57
media and so we're just just like
00:14:59
telling big stories to our local area
00:15:01
it's Hamilton and it wasn't long before
00:15:04
you know we had more followers than our
00:15:05
University more than any business and we
00:15:08
had the biggest voice in terms of
00:15:09
student culture and U what were what
00:15:11
were you doing can you remember the sort
00:15:12
of content you were yeah we're making
00:15:14
like Vlogs about parties we'd organize
00:15:16
we'd like we'd like um put thousands of
00:15:19
students in one place and and then like
00:15:22
we' get the keg sponsored and then like
00:15:24
we we just do dumb stuff make you know
00:15:27
make videos about it like I
00:15:30
remember at that time we had so much
00:15:33
like real world like like clout and
00:15:35
traction with our with our community
00:15:37
which was students but we hadn't figured
00:15:39
out how to connect it up to make money
00:15:40
which is the original assignment and um
00:15:44
and so we we were like talking to Brands
00:15:46
and stuff trying to pitch them and they
00:15:48
were
00:15:50
um um like the why would we give you
00:15:53
that money they didn't see the value at
00:15:55
that time and and I remember there was a
00:15:57
brand um and we
00:15:59
we said to them like well how much are
00:16:01
you going to spend on like posters and
00:16:03
bus stops this year and they said the
00:16:04
money like okay what if you just gave
00:16:06
that to us and we managed to convince
00:16:08
them to give them the money it's like
00:16:09
our first like brand de at that time you
00:16:11
know so this is like pre it yeah yeah it
00:16:14
doesn't exist like they don't see the
00:16:15
value in that they still like want to
00:16:17
like um yeah do a billboard or that kind
00:16:19
of stuff yeah that's where they want to
00:16:20
spend their their marketing budget so
00:16:22
what so your Snapchat what else Snapchat
00:16:24
Snapchat Facebook yeah Facebook was big
00:16:27
for us to Facebook was like a young
00:16:28
person's out at that time you know we
00:16:30
was this when Myspace and bbo were on
00:16:32
the way out they was gone wasone yeah
00:16:35
and we and we make videos like every day
00:16:37
or like we make memes like memes used to
00:16:39
perform really well at that time yeah so
00:16:41
did you always have um like a Content
00:16:43
brain or do you think it's something
00:16:44
that yeah I think I just I always been
00:16:47
fascinated with storytelling you know
00:16:49
how do you move someone in their heart
00:16:51
you know how do you make them laugh you
00:16:53
know how does just your words like this
00:16:55
is like the art you know that you've
00:16:56
mastered your career is like story you
00:16:59
know like and all the different kinds of
00:17:00
it I'm not I'm not like a snob for what
00:17:03
a powerful story can be sometimes
00:17:04
sometimes just be stupid you know but
00:17:06
it's the I just have been fascinated by
00:17:09
that and I've always got a kick out of
00:17:10
and social media lets you get feedback
00:17:11
straight away like you come up with an
00:17:13
idea you execute the idea um and then
00:17:17
that's magic right when you have an idea
00:17:19
and then you share it with the world and
00:17:20
the world goes you know that's a great
00:17:22
idea when it hits and the algorithm
00:17:24
likes it yeah yeah yeah well and however
00:17:26
you share that whatever your median for
00:17:28
like
00:17:29
yeah and I've just I've always been like
00:17:30
I'm still like that like I like make
00:17:32
memes still in like group chats with
00:17:34
mates like I like I just get a kick out
00:17:36
I just love it like just the way that I
00:17:37
observe life our conversations our
00:17:40
relationships yeah okay so so you start
00:17:42
that when you're like as part of your
00:17:44
assignment um you waste the assignment
00:17:46
clearly you do well but then you keep it
00:17:48
upright and you end up making enough
00:17:49
money to sort of like pay for you and
00:17:51
Ash to go through University yeah well
00:17:53
me no me and my mate who I was making
00:17:55
videos with uh he didn't he didn't use
00:17:58
the money to pay
00:17:59
University I won know he used it to have
00:18:01
a [ __ ] great
00:18:03
time most the out yeah but he was on a
00:18:07
full scholarship so I guess that's maybe
00:18:09
why he lived at yeah he sunk at at out
00:18:11
back um so but me that was how P my
00:18:15
whole way to University yeah at one
00:18:17
point we were um I want to shout out to
00:18:21
the lawrenson group cuz you you guys
00:18:23
basically invented influencer Marketing
00:18:24
in New Zealand but they they just paid
00:18:27
us a a salary to just only drink in
00:18:29
their bars and we were earning a wage
00:18:32
every week to to just like only go to
00:18:35
their bars and only and just like make
00:18:38
their make the Outback make B one one
00:18:40
like make those the cultural bars that
00:18:42
were to new first year new students
00:18:45
current students to to appear as the bar
00:18:47
of choice yeah and that that was all we
00:18:50
had to do was we did like crazy things
00:18:53
for like just to gain traction
00:18:57
outrageous stuff and it was just to and
00:19:00
we were just making videos in a time
00:19:01
when that industry didn't exist now it's
00:19:04
just there's hundreds of people that so
00:19:06
forward thinking
00:19:08
he well I I think we just we just
00:19:10
enjoyed it and like I said I led I loved
00:19:12
making videos but it's so funny because
00:19:14
it's like it's completely not what my
00:19:15
story is now and every now and again you
00:19:18
know someone will mention that when they
00:19:20
come up to me in the street it's not
00:19:21
it's not about what my story oh yeah I
00:19:23
remember you from two kids and and it's
00:19:25
like it's a big from what so two kids at
00:19:27
University that was the name of my blog
00:19:29
and and um I scrubbed it all from the
00:19:31
internet when I when I graduated from
00:19:33
University cuz I got to the ends of
00:19:35
University and I proposed to Ash and my
00:19:37
21st and it was so cool but I but I
00:19:41
think I lost courage like I lost faith
00:19:43
that that could I could build a life
00:19:44
from there and and it's one of the
00:19:46
biggest regrets like of of my life is
00:19:48
not having the courage to to do what I
00:19:51
wanted to do like the only example of
00:19:54
commercial success of what me and Jules
00:19:55
were was maybe like maybe like been like
00:19:59
like that kind of like that kind of
00:20:02
toned down version of what we were for
00:20:04
mainstream and so like I just lost faith
00:20:07
and so I I went and got like a normal
00:20:08
job you know at a university working at
00:20:10
a university and scrubbed all the stuff
00:20:12
from the internet and had to watch my
00:20:14
peers at that time who were starting out
00:20:16
continue and I like admire them so much
00:20:19
they had more cage like Jimmy Jackson
00:20:21
and so at the same time you know teral
00:20:23
coug boys like they they had the courage
00:20:25
that I didn't to like still work another
00:20:27
job but like pursue your passion and
00:20:29
that's such a silly way of thinking
00:20:30
which is like because I can't do this as
00:20:32
a job I I will not continue cuz you know
00:20:36
like if I play guitar and I wasn't going
00:20:38
to be rocks I'd probably still play
00:20:39
guitar right 100% but why why didn't you
00:20:42
because it seemed like you on to
00:20:43
something good so it seems really weird
00:20:44
to me that you graduate and then then
00:20:46
you go to Wellington to manage some
00:20:47
student accommodation right yeah yeah
00:20:49
yeah that what I went to do and it it
00:20:51
was it was simply like like thinking in
00:20:54
terms like the nucleus like path of life
00:20:56
which is I need a job I'm getting
00:20:57
married I need a job job you know so
00:20:59
that we can have stable income and stuff
00:21:01
and and it's not even that Ash like
00:21:03
required that of me Ash would have been
00:21:05
down for an adventure you know to go
00:21:06
struggle through something or figure
00:21:08
something out but I yeah I just didn't
00:21:10
have the courage and and I whenever I
00:21:13
like get to share my story particular of
00:21:15
young people and they they they ask like
00:21:17
I always highlight that part because
00:21:20
it's
00:21:22
like cuz I at one point gave up and so
00:21:25
it was like the promise to if you give
00:21:29
up on whatever you want to
00:21:31
do it's over but as long as you
00:21:35
continue the promise of it being
00:21:37
possible is it's always possible you
00:21:40
know it might it might even never happen
00:21:42
but it's always possible but it's
00:21:44
definitely not possible if you give up
00:21:46
and I gave up and so this dream just
00:21:48
stops and then I lose all this time but
00:21:51
years
00:21:52
later um this app hits called Tik Tok
00:21:56
and I just I don't know why but it I
00:21:58
feel safe cuz it's like a new app maybe
00:22:01
and I just start making videos and it
00:22:03
all comes back you know the love of The
00:22:04
Craft you know all the things I
00:22:06
understood about content and virality
00:22:08
and stuff it all comes back it all
00:22:09
applies and it it grows into the monster
00:22:12
it is now you know yeah so okay so so
00:22:15
you're in Wellington in this um this
00:22:17
this job I was going to say a shitty job
00:22:19
but I loved it I actually loved it yeah
00:22:21
but but you you're there and you've got
00:22:22
a Content brain how are you how are you
00:22:24
I used it at work like we we had the
00:22:25
sickest social media for our Halls like
00:22:28
they video yeah like I shot like a I
00:22:30
shot like a whole C dime with me like
00:22:32
like and just made like a series like I
00:22:34
would just like make my work day around
00:22:36
like making videos and not and like cuz
00:22:38
I was just responsible for residential
00:22:40
life like shooting experience so I just
00:22:41
made heaps of content yeah um but like
00:22:45
they were like in my industry they were
00:22:46
amazed like I go to conferences on the
00:22:48
other side of the world like to like
00:22:49
present my content cuz I was like can't
00:22:51
believe this like they like making all
00:22:53
this inside of a hole but it's just that
00:22:54
I was shaping my job to basically be a
00:22:56
social media manager for for my why
00:23:00
didn't you keep just doing stuff for
00:23:01
social media and did did you get sort of
00:23:03
fomo or jealousy when you saw like you
00:23:05
know Jimmy Jackson or Johnny Tek or
00:23:08
Willie WRA or whoever else see them
00:23:11
growing their followings and you like
00:23:12
it's it was more like
00:23:15
um like I admired their courage like I
00:23:18
admired that they kept going you know
00:23:20
that's and what they have achieved is
00:23:22
cuz they you know they've been in this
00:23:23
game like jimm me like 10 yeah 10 12
00:23:26
years you know and so
00:23:29
yeah it's just it's just a like a it's
00:23:32
literally just losing faith like not
00:23:34
believing and I it's again it's so
00:23:37
stupid cuz people don't do this with
00:23:38
other creative Pursuits you know if it
00:23:40
if it why would you stop your creative
00:23:43
Pursuit if it doesn't make money that's
00:23:44
so stupid and now if all of this goes
00:23:47
away I I've promised myself that if all
00:23:50
of this goes away I'll still protect my
00:23:51
love of Storytelling and if I make no
00:23:54
money if you know if no one cares if no
00:23:56
one watches it I'll still make videos if
00:23:58
this goes away this time and I'm not
00:23:59
going to make that mistake twice yeah
00:24:02
yeah well I think um you I was going to
00:24:04
ask later on like um you know what what
00:24:07
you where where is it going to leave you
00:24:09
when your kids go through the phase you
00:24:10
know kids have that phase where they're
00:24:12
no longer queued anymore it's like oh
00:24:14
[ __ ] get those annoying kids off I guess
00:24:17
yeah cuz current current yeah cuz
00:24:18
currently my story is about my family
00:24:20
right about my life and your kids are
00:24:22
ignorable yeah it's with my children
00:24:23
it's with my family and like the that's
00:24:27
the story that means the most right now
00:24:28
I'm not saying that one day I won't care
00:24:29
about my family but the kind of my my
00:24:33
mission at the moment is to tell a story
00:24:37
of a father that looks like
00:24:39
me that loves his kids loves his wife
00:24:42
loves his family and like that story
00:24:45
becomes so big like so huge that it it
00:24:48
washes over like any stereotype about
00:24:50
dads that look like me what what do you
00:24:52
mean when you say dads that look like me
00:24:53
cuz the
00:24:55
the like I made of mine who's like um um
00:24:59
he's a comedian Joe Damon he was
00:25:00
recently staying with me and he was
00:25:01
telling me about him going to a really
00:25:04
famous New Zealand drama school to watch
00:25:05
their production and he and he it was
00:25:09
still about domestic violence like you
00:25:11
know heart upbringing sexual abuse and
00:25:13
and then running away from the hard life
00:25:15
that is the the story not just in like
00:25:19
fiction like that's what that's what but
00:25:21
that's what they fun for New Zealand TV
00:25:22
shows movies and stuff it's the the
00:25:24
aggressor the warrior the gang member
00:25:26
the athlete like that's the Brown father
00:25:28
like that's what we get to be we get to
00:25:30
be we get to be a version of Jak Damas
00:25:33
or it's like or if it's not that it's
00:25:36
like the Adolescent version It's the boy
00:25:38
you know it's the and that's that's the
00:25:40
story that people know around the world
00:25:43
you know and um my mission of my story
00:25:48
is for it to be like one that looks like
00:25:50
me you know Silly affectionate a bit
00:25:53
cringy you know just I just love my
00:25:55
family and I want you to see that you
00:25:56
know we do 200 million views a month our
00:25:59
our my goal is that story is so big that
00:26:02
just washes over there and so if you
00:26:05
know something about Mali because of
00:26:08
content you can assume you live on the
00:26:09
other side this is what you
00:26:10
know
00:26:13
um yeah and and one day that will look
00:26:16
different one day that maybe it'll be so
00:26:19
normal and there'll be other you know
00:26:21
dads that look like me they make this
00:26:22
content it won't be the special n that
00:26:24
people find fascinating watch yeah one
00:26:26
day it'll just be super normal and
00:26:28
boring it is funny that it's a n like
00:26:32
you know you're getting all this kudos
00:26:33
for just being like a St Home D that
00:26:35
loves your kids yeah and what I hope one
00:26:37
day you know it's not that interesting
00:26:39
and it goes and then I'll tell stories
00:26:41
about something else M you know yeah
00:26:44
well that's the impression I get soz I
00:26:45
was going to I was I was wondering about
00:26:47
that but after you explain the story
00:26:48
about the um university thing I suppose
00:26:51
whatever stories you're telling is
00:26:52
reflection of where you're at in your
00:26:53
own life yeah and but you can tell
00:26:55
stories about anything and they mean for
00:26:57
like I've been making that videos about
00:26:58
my running and like it's real funny to
00:27:01
me that the most watched New Zealand
00:27:03
Vlogs are like Riley I don't know if
00:27:04
you've seen Riley's videos Riley and me
00:27:07
who are like slow as Runners We complain
00:27:09
the whole Vlog you know there's like we
00:27:12
give no like helpful advice nothing
00:27:14
encouraging but it's just like like it's
00:27:16
the story of a seven minute K Runner who
00:27:19
just like has the worst self talk ever
00:27:21
and it's like people like love it right
00:27:23
so like you can it applies to whatever
00:27:27
like whatever in life like I made videos
00:27:29
about like being a real average spear
00:27:31
fisherman and Diving and like fishing
00:27:33
with my cousins like stuff that I would
00:27:34
do anyway people like love it you know
00:27:36
you can you can tell stories about
00:27:38
whatever just my I think my core mission
00:27:41
is about my family which has like it's
00:27:44
ethical um like questions to like
00:27:47
explore with the people that you know
00:27:51
that I care what they think you know
00:27:52
that I you know where I take my money
00:27:55
from cuz the criticism of family content
00:27:57
creat cuz there's more and more of us
00:27:59
like around the world it's the American
00:28:00
ones that get the big criticism but the
00:28:02
criticism is like the ethics of you know
00:28:05
making content with children you know
00:28:06
because children don't um you know they
00:28:09
don't know what they're in you know
00:28:10
they're a part of our life but I guess
00:28:12
my world view is that we do everything
00:28:14
in community anyway you know our our
00:28:17
parents make choices anyway that affect
00:28:20
us you know what they do and don't do
00:28:22
you know like if I was something else if
00:28:24
I was a job that took me away from my
00:28:26
kids all the time to work they would
00:28:27
have effect on my kids you know if
00:28:30
I um whatever choice we make if I if I
00:28:35
if I'm if I was a certain religion my
00:28:37
kids are going to be that religion you
00:28:39
know all the choices we make where we
00:28:41
lead our kids you know they affect our
00:28:44
kids yeah I get some friends with kids
00:28:45
and they um they do that thing where
00:28:47
they put like an emoji over the kids
00:28:48
face on Instagram and they're like well
00:28:50
my kids haven't consented to being on
00:28:51
I'm like but your kids also haven't
00:28:53
consented for you to change their nap
00:28:55
but or tell their stories like like
00:28:58
media people that that um that conceal
00:29:00
the because I I understand that choice
00:29:02
you know but also like you know they
00:29:03
don't consent to anything that you you
00:29:05
share their whole life it's stories it's
00:29:06
media that exists in the world so it's
00:29:08
like there just you just have to make
00:29:10
you the choice I think for me like if
00:29:13
say my child was cuz my child my
00:29:16
children have become public figures by
00:29:18
extension of the mission that the story
00:29:20
I want to tell about M fatherhood but um
00:29:24
say my children were public figures in
00:29:26
the traditionality like they were Disney
00:29:28
actors or they were like you know just
00:29:29
in like baby ads or whatever you know
00:29:33
the I would hand my children over to
00:29:37
other people other places that have to
00:29:39
keep them safe and those big beasts you
00:29:42
know they roll on it's not whether a kid
00:29:44
you know it's ready or doesn't want to
00:29:45
or whatever whereas in my in my world um
00:29:50
I'm responsible for the safety of my
00:29:52
child and you know no one you know I
00:29:54
don't show up to a set I don't you know
00:29:56
don't have a director or anything like
00:29:57
that it's it's my you know my children
00:30:00
get to be with me um safe with me yeah
00:30:03
yeah I I I don't even know your kids
00:30:05
from a a bar soap I've actually just met
00:30:07
you but I think they'll love it like uh
00:30:10
I think it's one of those things it's
00:30:11
like a time capsu they'll grow up and
00:30:13
they've got these amazing videos of
00:30:15
they're all they're happy in it and
00:30:17
there's so much so much ARA there right
00:30:20
and if they and if they're not you know
00:30:21
and if I if I made the wrong choice like
00:30:23
I'll apologize you know and I'll try and
00:30:25
make that right with myid kids and I'll
00:30:27
explain my reason at that time you and
00:30:29
take back all the toys that they got
00:30:30
sent for being
00:30:31
influencers yeah well I pay my kids so
00:30:34
you know they'll have all their money
00:30:36
yeah one that you know like so it's the
00:30:39
um yeah if if I got it wrong you know
00:30:42
I'll apologize and I'll try and make
00:30:44
that right with my kids and um yeah I'll
00:30:47
face that when we face it so this um
00:30:49
yeah I mean your parents I was talking
00:30:51
to someone about this the other day
00:30:53
parents oh TW T Blakey I had her in here
00:30:55
the other day and you know she had a
00:30:57
interesting relationship with her mom
00:30:59
and she you know her mom sort of [ __ ]
00:31:00
her up a bird and then she's like but
00:31:02
you know what I've I think I've done a
00:31:04
great job with my son but he probably
00:31:05
thinks I've [ __ ] him up it's like you
00:31:08
know we we all grow up with a to a
00:31:11
certain size chip on your shoulder about
00:31:12
how you've been raised and uh yeah it
00:31:14
just happens but so but so you're one of
00:31:17
New Zealand's top content creators but
00:31:18
when when you left um Wellington and you
00:31:21
jobed down there to move back up to the
00:31:22
far north this wasn't your intention a
00:31:24
you just wanted to go go back home and
00:31:28
well yeah I wanted to come home I wanted
00:31:30
to be home by my family I wanted I
00:31:31
wanted my kids to grow up around the
00:31:33
people that loved me and looked after me
00:31:34
I wanted their life like I hated growing
00:31:37
up in the north when I got to my teenage
00:31:38
years because we had no phone reception
00:31:40
you know I didn't have my I didn't have
00:31:42
my mates you know and I I wanted to be
00:31:44
in a city or whatever but as I got older
00:31:46
I was like man this is the dream this is
00:31:47
where you want to be so my kids can hate
00:31:49
it no oh um I just wanted to be home
00:31:52
with my kids so that I could share them
00:31:54
with my family cuz in the mildy context
00:31:56
you know kids in All Families but I'm
00:31:57
going to just focus on the one that I
00:31:59
understand which is kids belong to more
00:32:01
than just me you know they're not just
00:32:02
raised by me they're raised by
00:32:03
grandparents they're raised by aunties
00:32:04
and uncles you know they're raised by
00:32:06
the collective of cousins that they
00:32:07
belong to and that's what that's what I
00:32:09
wanted for my my children and and like
00:32:12
at that time when I was touching up
00:32:14
decision that um we we had savings and
00:32:17
we also like content was like a like a
00:32:20
full-time income at that time so it was
00:32:22
just like um so was a fairly safe move
00:32:24
yeah yeah well it's never safe and
00:32:26
content cuz it could all end any moment
00:32:29
but um but I just walked into my boss
00:32:31
and I was like I'm I don't really want
00:32:33
to come here 5 days a week anymore I'm
00:32:35
going to go home be with my family I'll
00:32:38
figure out what comes next and she was
00:32:39
like that's so dumb you know got kids
00:32:42
she's just Brazilian woman that's real
00:32:44
intense I love her but um I was like I'm
00:32:46
going to just go live at the beach and
00:32:48
do what I love make videos hang out with
00:32:49
my family and we'll see where it leads
00:32:51
me and then like it's kind of logical
00:32:54
afterwards but if the only thing you do
00:32:56
is hang out with your family make videos
00:32:57
like you'll get better at hanging out
00:33:00
with your family and making videos yeah
00:33:04
I love that yeah so um yeah so your
00:33:07
daughters anakiwa and kanoa um have you
00:33:10
are you having any more have you had a
00:33:12
victom me yeah when does this podcast
00:33:14
come out oh oh sh probably a couple of
00:33:16
months we're recording this on the 15th
00:33:18
of June all right if this comes out in a
00:33:20
couple months I'm having another baby
00:33:22
right now I just we just found out I'm
00:33:23
having another baby amazing have you had
00:33:26
a scan no the SC ends next like next
00:33:28
week or in two weeks bro yeah then it
00:33:31
then it's yeah yeah as long as you don't
00:33:33
accidentally announce to the world
00:33:35
that's a great podcast this just
00:33:36
uploading
00:33:38
now oh wow when this comes out we would
00:33:41
have just announced it and yeah it'll be
00:33:44
everyone will be excited we're excited
00:33:46
yeah wa planned unplanned or just un
00:33:48
planned it feels very different unplan
00:33:49
it feels um yeah feel shocked and um
00:33:56
yeah we we actually like confirmed our
00:33:58
decision to like we're going to leave
00:34:01
the place that we live in and go live
00:34:02
cuz my parents are like an hour away
00:34:04
like their actual house that they live
00:34:05
in so we're going to go live at next
00:34:07
door to my parents live in papaer oh
00:34:10
this is amazing so the kids can um just
00:34:12
run they'll live like 300 M away from
00:34:16
grandp yeah um wow this is cool yeah
00:34:20
yeah it's so cool and is is um the
00:34:22
female Jean strong in your family like
00:34:24
are you thinking it's going to be
00:34:25
another daughter yeah I think it is I
00:34:27
think it's going be another we also I
00:34:28
also have heaps of twins and my first
00:34:30
cousin so that's real strong in my
00:34:31
family and so it's quite it's I have
00:34:34
this weird feeling that it's a twin they
00:34:36
were having twins which would be quite
00:34:38
overwhelming yeah if they are twins
00:34:40
great for the content yeah be intense it
00:34:43
it' be intense yeah um are are you are
00:34:46
you nervous cuz you had a a rough birth
00:34:48
with Canoa right yeah yeah so tell us
00:34:51
about that when Caro was born born at
00:34:53
home which was like real amazing like
00:34:55
with all our family around us it was so
00:34:57
cool and then she she just kept spewing
00:35:00
like continuously and she was only a few
00:35:02
hours old until she was rushed to the
00:35:04
hospital they put in a chopper and flow
00:35:06
into Starship and basically all her tons
00:35:10
were blocked like she was born just
00:35:13
basically it's not it wasn't open and so
00:35:17
um and yeah she almost died and when she
00:35:20
was like 2 days old they opened up a
00:35:22
whole poku operated on her and she saved
00:35:26
she they saved her life um definitely
00:35:30
one of the hardest things we've ever
00:35:31
been through like in our life like
00:35:34
almost losing our child that we got to
00:35:36
hold and love you know I'm not a person
00:35:38
that feels like this real strong
00:35:40
attachment to the baby in the puu the
00:35:42
baby that isn't here I don't feel the
00:35:44
strong
00:35:44
attachment yeah to the heartbeat sound
00:35:47
or anything but I got to hold her you
00:35:49
know I got to like say I love you and
00:35:51
then then we'll face possibility cuz I I
00:35:54
never had that thought that that one of
00:35:56
my children from me yeah never had that
00:35:59
thought at all ever with even with our
00:36:01
older child and then and then we spent
00:36:05
two weeks of like like is our child
00:36:08
going to live which was like so
00:36:11
[ __ ] and
00:36:15
um yeah all those stuff there that like
00:36:20
they were absolutely unreal like I I'll
00:36:24
drive past like nurses striking and like
00:36:26
give them a honk but like I won't like
00:36:28
think about how hard their career is but
00:36:31
after that experience like how amazing
00:36:34
you know the St nurses and doctors and
00:36:36
stuff were like they made the worst
00:36:39
experience you can go through as a
00:36:40
parent like as good as it possibly could
00:36:42
be yeah even stuff like when your
00:36:45
child's going to die you don't think
00:36:47
about where you leave your car and had
00:36:48
like $800 something something where I
00:36:50
left my car right in the car park like
00:36:52
just it's just ticking up Wilson's Car
00:36:55
Park [ __ ] Wilson I say that if wison
00:36:59
ever wanted to R [ __ ]
00:37:02
you it's outrageous the um that car park
00:37:06
next to Star it's outrageous it's so
00:37:09
expensive The Compassion they oh Wilson
00:37:12
is the worst gang in New Zealand all
00:37:13
those people that were comenting on that
00:37:15
episode you did with the game member
00:37:17
redirect all that time you got to
00:37:19
Wilson's carart [ __ ] Wilson's
00:37:21
Car yeah the gangs should get out of the
00:37:23
myth train get into parking parking is
00:37:26
where it's at they just stting people
00:37:28
whose babies are dying they're like oh
00:37:30
we can get this guy he's not thinking
00:37:32
about where he's leaving his car let's
00:37:33
run it up run it up right
00:37:35
now um the they the nurse the nurse at
00:37:40
Starship snuck out um snuck our car out
00:37:43
at night with like a sta Park in the
00:37:45
middle of the night like did that you
00:37:47
know they don't have to do that on your
00:37:49
on your dinner break or the they were
00:37:52
amazing and um I'm thinking about I'm
00:37:55
thinking about um how I can and repay
00:37:58
that I want to do something for Starship
00:38:01
with with the voice that I have I've got
00:38:03
to do something real cool with the w the
00:38:05
West P resue Chopper this year and um
00:38:08
that felt real good I'm so I want to do
00:38:10
something for Starship cuz I don't I
00:38:12
don't think I lend my platform to any
00:38:15
like cause like that other than that
00:38:19
that one I talked about earlier but yeah
00:38:21
um so I want to do something for
00:38:23
Starship that's cool that deser it's
00:38:26
that's something I never really thought
00:38:27
about um about nurses but it's like um
00:38:29
as well as nursing um you're also like
00:38:32
um you're counseling and managing the
00:38:34
expectations of you know um people that
00:38:37
are on the you know the most stressed
00:38:39
out State imaginable yeah that place n
00:38:43
hospital is an intense place he like
00:38:45
there was there was a couple next to us
00:38:47
that that lost their baby while we were
00:38:49
there they got told they going to turn
00:38:52
the thing off that keeps baby alive and
00:38:55
um they have this room there where
00:38:56
families can come say goodbye to the to
00:38:59
their and I'll never forget the sound of
00:39:02
that the whale of a whole family saying
00:39:05
goodbye to their baby that they loved
00:39:07
but they didn't get to know you know
00:39:09
like just oh this the like the scream
00:39:12
like the sound of that for hours like
00:39:14
coming out of that
00:39:17
um yeah like babies babies are something
00:39:21
that that everyone loves it that
00:39:25
everyone yeah yeah that that defense
00:39:27
yeah and they they they never yeah they
00:39:30
never heard anyone you know they've
00:39:32
never done anything wrong in this world
00:39:34
they were just born a certain way and um
00:39:38
they just loved that's the only feeling
00:39:39
people have for babies and so when that
00:39:42
is taken from them
00:39:45
man yeah I understand why people are
00:39:47
atheist I understand why people um why
00:39:50
that's the worst tragedy that people go
00:39:52
through which is losing a child wonder
00:39:55
why I wonder yeah I understand
00:39:59
why yeah that's just the that's just the
00:40:02
worst thing in the
00:40:04
world thanks for sharing that I'm sure
00:40:06
it's not easy yeah um so also you and
00:40:11
you and Ash went on the the rescue
00:40:12
chopper you have to drive down Ash was
00:40:14
yeah I was um like breaking every road
00:40:17
rule in the in the world like driving
00:40:19
from Northland to down here um yeah
00:40:24
that's that's so blurry that trip who
00:40:27
who are you with you by myself I in the
00:40:29
car don't even know what I grabbed I
00:40:31
think I didn't even come with clothes I
00:40:33
think I just got in the
00:40:35
car um and I remember my wife made me
00:40:38
stop she Rings me you promised me that
00:40:40
you'll stop and I said no and we had
00:40:41
this argument because everything's so
00:40:43
intense time you promised me that you'll
00:40:44
stop on the
00:40:45
way cuz it's like not super fast like 3
00:40:48
hours and she made me stop and walk with
00:40:52
and I'm like and I just stop and I L get
00:40:55
out of the car like and get back in the
00:40:57
car just to fulfill my promise to my
00:40:59
wife and
00:41:02
then
00:41:04
yeah but that doesn't
00:41:08
feel when I think back on that that
00:41:10
doesn't feel like this big pain anymore
00:41:13
because it all worked out um yeah you
00:41:15
had a happy ending yeah yeah but I feel
00:41:19
this m in my heart for people who they
00:41:23
go through everything we went through
00:41:24
all that pain and then it ends badly as
00:41:26
well
00:41:28
um so I want to do something
00:41:31
um I want to do something and I will
00:41:33
figure out what their thing is yeah oh
00:41:36
good on you oh that's cool um yeah it's
00:41:38
a good platform you've built um and like
00:41:41
how um using it for good it's kind of
00:41:43
selfish in a way cuz it makes you feel
00:41:45
good it's helping other people but also
00:41:48
it's good for your own soul yeah there
00:41:51
that this um I'm going to get some of
00:41:52
these details wrong but she's like a
00:41:54
teenage girl that didn't like School
00:41:55
dropped out of school and started the
00:41:57
loaded peanut butter company and um
00:42:00
better butter and uh if anyone wants to
00:42:02
look it up but she just like she wrote
00:42:04
to me like explained her situation and
00:42:06
said I'd love for you to try she sent me
00:42:07
this peanut butter I was when you make
00:42:10
content people send you stuff all the
00:42:12
time so you you just get used to saying
00:42:13
no cuz like it's never free they always
00:42:16
want something for I just say no to
00:42:18
everything but I I was moved by his
00:42:20
story and I like I made this video the
00:42:24
video has like four million views of me
00:42:25
eating the peanut but and like and she
00:42:27
like has employees now and she like has
00:42:29
like like commercially license and sales
00:42:31
this like it's a full-time job she has
00:42:32
like a premise and stuff she sells it
00:42:34
it's like that feels good when it's like
00:42:36
I didn't get anything out of this oh I
00:42:38
got I got two JS of peanut butter but
00:42:40
it's like it was a teenage girl that
00:42:42
didn't fit inside school which resonated
00:42:44
with me and then um I got to use what I
00:42:48
have to make a difference I'm not
00:42:50
claiming that all of her success comes
00:42:52
from me I think she would have cracked
00:42:53
it eventually but I got to speed it up a
00:42:54
bit yeah yeah you gave her that
00:42:57
exponential sort of growth um yeah
00:43:00
anyone that sends you something that's
00:43:01
what they're hoping for right yeah and
00:43:03
you I just say no one one of my real
00:43:05
good mates ter he's a similar
00:43:07
predicament to me like we do the same
00:43:10
job and um he he some advice he doesn't
00:43:14
remember giving me this advice I was
00:43:15
just talking to him about this morning
00:43:16
but he was like just just say no to
00:43:18
allia you know just and let's just
00:43:21
basically what I do except that whiter
00:43:23
chocolate bar they they extort they take
00:43:25
me to the cleaning but they get a free
00:43:26
post just for me to know what the
00:43:27
chocolate bar is early like I just it's
00:43:29
just the product just that good that I
00:43:31
have it said like take me off the pi
00:43:34
yeah wh it's expensive too it's like
00:43:38
almost twice the price of CAD bre but
00:43:40
damn you wh I don't e any other
00:43:42
chocolate yeah it's kind of like when
00:43:43
you when you go to flash peanut butter
00:43:46
or Flash ice cream like you never go
00:43:47
back to shitty peanut butter and shitty
00:43:49
ice cream right like you never I like
00:43:51
the shitty stuff sanitarium or EO what
00:43:55
no no I'm all about it like people that
00:43:57
are into pcks or whatever I'm like no
00:43:58
you keep that give me crunchy eater or
00:44:01
sanitarium eer sanitarium social media
00:44:03
marke if you're watching this you need
00:44:05
to get you get a sponsor on the podcast
00:44:07
cuz there's no I don't know anyone else
00:44:09
that's eating
00:44:10
that I'm not mad at you guys show me
00:44:14
some love give me a deal [ __ ] this guy
00:44:17
um oh I I forgot about the um the KFC
00:44:20
thing I'm pretty sure I would have
00:44:21
messaged you at the time yeah I I think
00:44:23
I was on your gu show yeah maybe yeah or
00:44:26
I was on a different AG so this when did
00:44:28
you get married what year did you an
00:44:29
asked to get
00:44:30
married we've been married eight n years
00:44:34
yeah yeah I we're married on white Tangy
00:44:35
day so I never forget the anniversary
00:44:36
yeah white white Tangy day um yeah so
00:44:39
you were getting married at um the
00:44:41
stadium up there yeah yeah we married
00:44:44
huge norn tiny fire fan and we had our
00:44:46
reception at the stadium but we got
00:44:47
married at my parents place and then we
00:44:50
um for those people out there that have
00:44:53
got married you know that it's a long
00:44:54
day and you're real hungry and we made
00:44:56
the stupid decision to take some photos
00:44:58
here some photos there so we're like
00:44:59
driving around and we driving past KFC
00:45:01
and this is my content bra yo wait stop
00:45:03
stop stop stop we get out arrange
00:45:05
everyone just take this photo we get
00:45:08
back in the car and I just upload it
00:45:10
like I just without asking Ash Ash was
00:45:13
so angry we actually had a fight on our
00:45:14
wedding day about that oh I've heard you
00:45:16
say this in another podcast really
00:45:18
really or you just s of no no she was
00:45:20
not happy about that at all pay a lot of
00:45:22
money to have a photographer and a
00:45:24
videographer and stuff and I uploaded a
00:45:25
photo we also had a very small mildy
00:45:27
wedding of about 150 people you know
00:45:30
there was 500 people yeah there 500
00:45:32
people at my parents wedding you know so
00:45:34
like small W yeah and
00:45:37
um yeah and then it just goes crazy like
00:45:41
Edge like all the new radio stations
00:45:43
like New Zealand media like hitting us
00:45:45
up by Monday it's like in American Media
00:45:48
like we did American TV interviews and
00:45:50
like New York Times and all that kind of
00:45:52
stuff and uh why do you why do you think
00:45:54
it resonated so much from it's just a
00:45:57
silly story like it's just a it's just
00:45:59
like a silly story
00:46:01
that like it's like it was the start of
00:46:04
the clickbait era you know like that's
00:46:06
like going to get people that judge you
00:46:08
like for being cheap it's going to be
00:46:09
people that think that's cute you know
00:46:10
that people be arguing and Bing com it's
00:46:12
the start of that wave which is like
00:46:15
news
00:46:16
outlets posting content that just gets
00:46:18
engagement you know it's like reporting
00:46:21
non- news like it's news it's the start
00:46:22
of that
00:46:23
time funny yeah it's it's like
00:46:27
there's like just to like this is made
00:46:31
up but probably there's probably more
00:46:33
than 300 less than 500 news articles
00:46:35
about that like from proper proper
00:46:38
Source about their thing whereas like
00:46:41
it's like like I told 200 million views
00:46:43
a month and I'll maybe get like one news
00:46:46
article about me every month or two you
00:46:48
know [ __ ] so it's like it's just it's
00:46:51
just a weird thing that gain traction
00:46:53
inside Legacy Media I don't know why but
00:46:55
it it blew up big time and you you guys
00:46:58
um KFC paid for your honeymoon yeah they
00:47:00
they flew us to Kentucky got to go
00:47:02
around the Main Place met the big dog of
00:47:04
KFC in the world and he's actually Kiwi
00:47:06
from Wellington which is crazy yeah yeah
00:47:08
not Colonel Sanders anymore yeah no but
00:47:11
it yeah it was it was so cool and then
00:47:15
they gave us free KFC for a year which
00:47:17
like [ __ ] my body up and like what what
00:47:20
what is that mean you're allowed to go
00:47:21
there and get like one no I was just
00:47:23
like unlimited yeah like I like I looked
00:47:26
over like 20 hung over mates there once
00:47:28
and I don't even remember how much it
00:47:30
was but they just bring him buckets and
00:47:31
buckets and buckets they must have been
00:47:32
pleased with that year was that this
00:47:34
guy's taking the piss give a brown guy
00:47:37
fre KFC for a year we could run the same
00:47:41
campaign and give it to 20
00:47:43
people [ __ ] so so they so they paid for
00:47:46
a trip to the states yeah yeah well do
00:47:48
you think about how much that story got
00:47:49
you know yeah they didn't have to though
00:47:51
right I know I don't feel ungrateful but
00:47:53
I understand content so I understand the
00:47:55
value of like now you know how brands do
00:47:58
that stuff all the time like a story
00:48:00
will happen they jump all over like
00:48:01
we'll send you this or we buy you this
00:48:03
you know like that happens all the time
00:48:05
this is that this is the start of that a
00:48:07
Brand's going that if they respond
00:48:09
appropriately to to real world things
00:48:12
that happen they'll they'll build real
00:48:13
strong Rapport the public that was an
00:48:15
example of that yeah yeah you your Tik
00:48:18
tok's mass of a so um yeah 1.9 million
00:48:21
followers on where are they where are
00:48:23
they from how many new zealanders uh
00:48:25
about 400,000 New Zealand which is
00:48:26
pretty crazy it's like 10% of the
00:48:28
country it's like it's like isn't that
00:48:29
bigger than one news like their nightly
00:48:31
viewership so it's pretty it's pretty
00:48:33
crazy yeah and you and your top T to Tik
00:48:35
Tok the one that you've got pinned at
00:48:37
the top is 97 million views yeah yeah
00:48:39
yeah most watch video of last year in
00:48:41
austral Asia and it didn't win video of
00:48:43
the year at the Tik Tok Awards I'm off
00:48:44
it is that a thing Tik Tok Awards is it
00:48:47
yeah I'm off it did you go to the
00:48:50
ceremony no no the who what what one
00:48:54
what one oh like Fitzroy garage it's
00:48:56
like five boys having it's like them
00:48:59
having a party in their garage and
00:49:00
they're like doing haircuts and then
00:49:01
it's like it seems like dirty and like I
00:49:03
don't know it's like it's real hard to
00:49:05
explain it is real hard to explain an
00:49:07
internet video to someone now say like
00:49:09
it doesn't make any sense so for context
00:49:11
the most watched social media video in
00:49:13
A's last year if you didn't know is a
00:49:14
video of me and my daughter eating a
00:49:16
Kinder um that Series has over half a
00:49:19
billion views of us eating kers so it's
00:49:22
yeah why do why do you think that's
00:49:23
connected so much cuz the sea urchin is
00:49:25
so ugly it's so ugly and like kids are
00:49:27
very fussy eaters and then and then it's
00:49:30
like the also that thing of our overall
00:49:34
story which is like big tattooed Brown
00:49:37
dead with like very soft and loving with
00:49:40
his daugh like people like they like
00:49:43
like a tough guy yeah yeah very soft you
00:49:45
know loving with his daughter and um
00:49:49
yeah with my with my mates that that
00:49:52
make content we've like studied that
00:49:54
video and picked things out and found
00:49:55
what you replicate what you yeah oh
00:49:59
really so like we do this with all
00:50:01
videos we study videos at perform well
00:50:03
and then you replicate the things that
00:50:04
you the data points that you think were
00:50:07
successful and um
00:50:10
you he's on another level cuz he's that
00:50:12
employees people to do that but but
00:50:14
content creators that are successful
00:50:16
usually it's because they think about
00:50:18
videos they think about storytelling
00:50:19
they think about the edit they they are
00:50:21
very critical of things that perform
00:50:23
well and don't well and they learn from
00:50:24
that there are stories of that people
00:50:26
just upload
00:50:27
but content creators that have millions
00:50:29
of followers it's a very small club in Z
00:50:32
and they all think about performance
00:50:34
they study analytics they talk with
00:50:36
other content creators about the edits
00:50:37
and stuff they they send edits back and
00:50:39
forth with other content creators before
00:50:40
they upload and say what do you think
00:50:41
about this not Swap this do this what
00:50:43
about this sound you know yeah [ __ ]
00:50:46
that's intense cuz the currency that we
00:50:49
trade you know we trade storytelling
00:50:51
right so so so doing it really really
00:50:54
well um like because we care about it
00:50:57
you know have you ever talked to like a
00:50:59
person that plays guitar and how they're
00:51:01
always fluffing around like like you
00:51:03
know like stuff that no one would notice
00:51:04
you know like tuning the guitar and like
00:51:06
how stuff sounds it's the details of our
00:51:08
craft like anyone you know you must do
00:51:10
it when you observe someone interviewing
00:51:12
like why did they say that and then they
00:51:13
shouldn't have done that you like you
00:51:16
understand the craft so it's like that
00:51:18
for people that make videos what what
00:51:20
did you learn from from that video
00:51:22
because to me it just looks really
00:51:23
authentic and genuine and yeah doesn't
00:51:26
look like a lot of thoughts gone into it
00:51:28
it's that's how it's meant to look yeah
00:51:30
so even stuff like bringing down the
00:51:33
quality of the camera so like so it was
00:51:35
shot in 4k but we I I bought it down in
00:51:37
quality cuz 4K makes it look like it was
00:51:39
professionally shot and you don't want
00:51:41
that you want it to feel like they just
00:51:42
sitting next to me on the table um
00:51:46
there's an I think there's an element of
00:51:48
is this is this dangerous what is that
00:51:50
like and then and then go oh and then
00:51:52
worried for the child and then oh wait
00:51:55
she actually loves it that's amazing
00:51:57
look she's eating what is that and then
00:51:58
it's like oh there's their mom this is
00:52:00
their family she's feeding it to her mom
00:52:02
like they all eat this what is it you
00:52:03
know it's the it's the storyboard those
00:52:05
different emotions that people go
00:52:07
through um that keep it watching and
00:52:09
watch time is everything for the
00:52:11
performance of a video so if someone can
00:52:13
if someone watches a 2 minute 40 video
00:52:17
on a on an app Tik Tok or Instagram like
00:52:19
cuz our teaching span sucks those
00:52:21
algorithms go this video must be amazing
00:52:24
if people watch a 2-minute 40 video cuz
00:52:26
yeah attention sucks so then then it
00:52:28
gets pushed and pushed and pushed and
00:52:30
pushed
00:52:31
um yeah it's boring talking about the
00:52:35
you upload a video you upload a video
00:52:36
and it gets shown to say 100 people and
00:52:39
it assesses those 100 people how they're
00:52:41
engaged right I'm making that number up
00:52:42
but it shows to 100 people it assesses
00:52:46
their engagement how long do they watch
00:52:47
it for you know did they like did they
00:52:49
send it to someone you know what what
00:52:50
response to list it and then it takes
00:52:52
that to assess will we will we send that
00:52:54
to a thousand more people or 10 th000
00:52:56
more people and in the next ring it'll
00:52:58
perform the same assessment it'll assess
00:52:59
them and it'll go okay and then it'll
00:53:01
put you into the next ring put next ring
00:53:03
and then somewhere along there depending
00:53:04
on how good or bad the video it'll just
00:53:05
kind of
00:53:07
stop unreal because everyone talks about
00:53:10
how the um the algorithms on Tik Tok is
00:53:12
the most faest yeah yeah definitely the
00:53:14
most what does that mean uh that you
00:53:16
could you could post a video now of one
00:53:18
follower and it can get a million views
00:53:20
if it's a great video it's just that
00:53:21
it's just like that um follower having
00:53:25
followers doesn't really mean anything
00:53:26
Tik Tok because if you post a bad video
00:53:28
no's they're not going to push it even
00:53:30
to people that have click follow yeah
00:53:32
and Instagram is becoming more fair but
00:53:35
Instagram used to be you have to have
00:53:37
the followers to for them to see your
00:53:39
content but that's changed cuz people
00:53:41
would like Spotify people don't want to
00:53:44
find the content people don't want to
00:53:46
find music people like want to be given
00:53:49
it you know so people want Spotify to
00:53:51
tell them what to listen to you know
00:53:53
people want YouTube to serve them what
00:53:54
videos they going to watch you know it's
00:53:55
like
00:53:57
um like back in down people used to
00:53:58
flick TV on they just will watch what's
00:54:01
on they people want that experience
00:54:03
back want to make decisions you're
00:54:05
you're a deep thinker at the stuff
00:54:07
aren't you there's way more to you than
00:54:08
what I I just thought you were like a
00:54:10
like a
00:54:11
lad living his be life looking after the
00:54:14
kids filming at the videos videos is
00:54:16
definitely my passion storytelling is
00:54:18
definitely my passion yeah well I don't
00:54:20
know so much went into that um lots of
00:54:22
failing goes into it I upload Heats
00:54:23
videos at G uh and you're just like
00:54:27
learning that train different things
00:54:29
like where you just like explore
00:54:30
something new you know like okay what
00:54:33
happens if I don't voice over while I'm
00:54:35
underwater what if I just like let them
00:54:37
hear the sound of the sea you know and
00:54:39
just see it is they boring you know as
00:54:40
interesting people like most people
00:54:42
don't know what Under the Sea looks like
00:54:43
do they they know from media so is that
00:54:45
enough for them you know that's what you
00:54:47
explore and try out you know all those
00:54:49
you do that every day of 20 different
00:54:51
things you know yeah so what does an
00:54:53
average day look like it's it's how do
00:54:56
you sort of compartmentalize it so you
00:54:58
you I don't yeah like you probably don't
00:55:00
like once upon a time you know when you
00:55:02
like trying to pump out segments every
00:55:04
day on the radio you probably just think
00:55:05
you're hyper analyzing your life and
00:55:07
everything that's happened around you
00:55:08
and then just thinking of segments and
00:55:09
it's the same principle for making
00:55:11
videos like unfortunately you're always
00:55:14
thinking about storytelling so you're
00:55:16
thinking about oh that's funny that's
00:55:17
interesting like mean that happens all
00:55:18
the time have a huge argument with my
00:55:20
wife and she'll see me going she like
00:55:22
what are you doing soor just writing
00:55:23
that that's down that's quite
00:55:24
interesting yeah yday we had this
00:55:28
arum it goes down real bad yesterday we
00:55:31
had this argument we're driving down to
00:55:32
Orland and I'm like all right what do
00:55:34
what do you want to eat we can get
00:55:36
anything that's on the way there's about
00:55:37
100 food stamps on the way but she wants
00:55:40
this very specific Korean spring roll on
00:55:42
the NorthShore which is not on the way
00:55:44
this is like Peak trap or and I'm just
00:55:45
like like that's interesting but we have
00:55:48
this whole argument and and like I lean
00:55:50
over in the car and I just say like can
00:55:51
you just write that on my notes she
00:55:53
knows where the notes is where I write
00:55:54
this idea down my notes just full like
00:55:56
random like ideas like that it's um yeah
00:56:00
F that's funny yeah it was like when
00:56:02
when JJ and I were Mar doing the show
00:56:04
together it was like that you're just
00:56:05
constantly mining um yeah your partner's
00:56:08
life and the lives of your friends for
00:56:10
Content did you find that when you felt
00:56:12
like you didn't have an idea and you
00:56:13
were just and you were just trying to
00:56:16
just just okay just [ __ ] think of
00:56:18
something it never came but if you just
00:56:19
surrendered and went and lived your life
00:56:21
it would come yeah 100% yeah if you just
00:56:23
went out like went to dinner or
00:56:25
something it would just come the idea
00:56:27
right 100% and there was um we had an
00:56:28
Australian boss Ryan who um he had the
00:56:31
saying which which I really liked he's
00:56:33
like there's nothing wrong with adding
00:56:34
GST to a story yeah yeah and my family
00:56:36
is called the grandma GST cuz my grandma
00:56:38
just like always always just adds crazy
00:56:41
details that people die like in her GST
00:56:43
like it's like more than
00:56:46
GST like 100% yeah n n never let the
00:56:49
truth get in the way of a good story
00:56:51
yeah yeah that's another way of framing
00:56:52
it yeah well well I think for me in my
00:56:54
context I think the idea is the most
00:56:57
important thing so so like the idea that
00:57:00
you should listen to your wife might be
00:57:03
the important idea like like like listen
00:57:07
to how she feels that might be the
00:57:09
important idea that I want to share in a
00:57:10
video but the truth of it doesn't
00:57:13
especially now that I make skits like
00:57:14
it's like lots of skits instead of like
00:57:16
my actual life which used to be became
00:57:18
taxing so I started making skits cuz
00:57:20
it's like they fictitious
00:57:22
scenarios um the idea I think is more
00:57:25
important than it being like really
00:57:26
truthful and accurate how do you know
00:57:29
how do you know when the content's
00:57:29
getting in the way of your relationship
00:57:31
like you're taking it too fast probably
00:57:33
in my relationship it probably always is
00:57:35
but like if you're married to someone
00:57:37
that's really passionate about someone
00:57:38
it probably does get an way like how
00:57:40
many partners like hate golf you know
00:57:44
because of like how that passion for
00:57:46
that person you know like it it does get
00:57:48
in the way that you do make a concession
00:57:50
when someone is passionate about their
00:57:52
career or their their hobby
00:57:55
or or like something harmful you know
00:57:57
like gambling or whatever you know it is
00:58:00
it does get in the way and it's just
00:58:01
like for us uh it's it's like continuous
00:58:05
comms therapy and
00:58:09
um uh yeah that's it do you do do you
00:58:12
guys do like couples therapy couples and
00:58:14
individual right as an ongoing they they
00:58:17
that's close to more Wilson's type money
00:58:18
man they fleecing yeah it's like how
00:58:22
much like 300 an hour yeah fo see this
00:58:25
isn't it's like but if we if my if my
00:58:27
partner in life my favorite person the
00:58:29
person I love the most in the world has
00:58:31
been forced into being also my business
00:58:34
partner cuz the content becomes business
00:58:36
you know we need help cuz cuz I've
00:58:39
thrust our marriage into this work life
00:58:42
environment where no matter what the
00:58:45
story goes on and so I've thrust our
00:58:48
life into the situation and while we're
00:58:51
good you know like while I still love
00:58:53
you while I still want to spend the rest
00:58:55
of my life with you I should fight for
00:58:57
our marriage you know which is like
00:59:00
let's do it now let's do it
00:59:04
while you know and and and I haven't
00:59:08
been in therapy when I I can't imagine
00:59:11
what it's like being in therapy when you
00:59:12
like hate the other person or you you've
00:59:14
been cheated on you don't want to be
00:59:15
with them or whatever right but it is to
00:59:19
I would encourage more parents or more
00:59:21
couples sorry who uh who to it's
00:59:25
obviously very expensive and very hard
00:59:27
so that's probably why people don't do
00:59:28
it but if it is
00:59:30
possible um to do therapy like like just
00:59:35
just because yeah sounded so douchy
00:59:39
saying it because I I didn't I didn't
00:59:41
acknowledge that the barrier is money
00:59:43
it's just like so [ __ ] expensive is
00:59:45
prohibit for a lot of a lot of people if
00:59:47
you clip that that's got to be in there
00:59:49
that part cuz people go like do you just
00:59:50
say just just get through with me just
00:59:52
because that even if there no yeah no CL
00:59:56
that one there's no way you collab in
00:59:58
that one um yeah but even even people
01:00:02
that do have the financial means to do
01:00:04
it probably I think that's really
01:00:06
forward thinking like to go to C's
01:00:08
therapy when you're not in trouble
01:00:10
because people think it as a as a crisis
01:00:12
sort of situation that's when you go but
01:00:15
they they that role has been required
01:00:18
because we don't have an a boss we don't
01:00:20
have employees like we don't have like
01:00:22
but we our relationship is more than it
01:00:25
should be we shouldn't we should be more
01:00:27
than just like you know partners
01:00:30
co-parents and flatmates like
01:00:33
unfortunately we're now business
01:00:35
partners yeah you commercializing
01:00:36
creative collaborators you know um whose
01:00:39
idea was it to go to therapy together um
01:00:43
probably both of us we me and my wife
01:00:44
have real good comments and we also have
01:00:46
individual therapy so like the table's
01:00:48
set for that um yeah how often how often
01:00:52
do you go try to go once a month yeah
01:00:55
it's should be more um it's just that
01:00:57
real expensive [ __ ] see you're so onto
01:00:59
it day like I I think I went to therapy
01:01:01
for the first time when I was maybe like
01:01:02
47 48 when when I sort of reached like a
01:01:05
crisis in my life I didn't think think
01:01:08
to go with in my late 20s when things
01:01:09
were good it was the last thing on my
01:01:12
mind yeah a made of mine suggested I go
01:01:15
a therapy in preparation for um my first
01:01:19
child which is that you might think
01:01:21
you're all good but even if you just
01:01:24
looked at it as a commitment to your
01:01:26
your wife to your future
01:01:28
child um so that you can be the best
01:01:31
possible partner and um Dad that you can
01:01:34
be so I showed up like I'm sweet like
01:01:38
what a waste of time why am I doing this
01:01:41
and then just they just cracked it open
01:01:43
you know yeah are you quite good at um
01:01:46
at being you know vulnerable and you
01:01:49
having hard
01:01:54
conversations I I think that because I
01:01:57
think that I am that probably means that
01:01:58
I'm not and what I mean by that is
01:02:00
people that usually claim to be like
01:02:04
okay with being vulnerable it's just
01:02:05
they just have a higher threshold
01:02:06
they're not really being vulnerable you
01:02:08
know they like to share or or or just
01:02:11
naturally and overshare yeah yeah and
01:02:13
and vulnerable actually just looks like
01:02:14
something else for them you know so um
01:02:17
but I think I have I have a real good
01:02:19
toolkit for communicating how I feel
01:02:22
because of my parents so like I had two
01:02:24
parents that loved each other and I and
01:02:27
I one of the most important things that
01:02:30
my dad ever did for me who's like my
01:02:32
dad's my hero is that my dad just loved
01:02:35
my mom my whole life and I just watched
01:02:38
that I just watched someone just love
01:02:39
the [ __ ] out of my
01:02:41
mom and
01:02:44
I and when you have that you like you
01:02:48
learn you learn what it is to honor
01:02:50
someone to be committed to someone to
01:02:52
watch my parents fight and then resolve
01:02:54
things then explain to me like why I'm
01:02:57
mad and then like and then I watched
01:02:59
them move forward you know you know I
01:03:02
had I had parents that let me feel the
01:03:04
way that I wanted to feel that I wasn't
01:03:06
a kid that had to be quiet or not take
01:03:08
up space or you know my my parents took
01:03:11
an interest in me and how I felt about
01:03:14
stuff and so I grew up with this like
01:03:17
uncommon confidence that it mattered how
01:03:19
I felt and I could say how I felt and I
01:03:22
became a communicator because of that
01:03:24
from my parents wow they started get
01:03:26
yeah yeah yeah parents they still still
01:03:29
love each other man what what about
01:03:30
Ash's parents um n Ash's parents have
01:03:34
together but Ash is um Ash is so there's
01:03:37
been a lot like um Ash's mom is amazing
01:03:42
like she's so cool she's been really my
01:03:44
mom since I was 15 you know she's been
01:03:46
like more than more years than that she
01:03:48
hasn't been in my life she has been so I
01:03:50
call her mom she but my
01:03:52
mom um but something that has been like
01:03:56
cause strain for us is we've run into
01:03:58
these things where I I just assume they
01:04:00
are that way um
01:04:06
because um I this is this is the example
01:04:09
that I had this is what I watched and
01:04:11
then Ash is creating or has an idea of
01:04:15
fatherhood that's based on like not an
01:04:18
example you know not something so
01:04:21
um what am I trying to say and I also
01:04:24
have empathy for a a lot of what what my
01:04:27
wife observes could be quite triggering
01:04:30
you know how do you mean because she is
01:04:33
in real time watching a father love his
01:04:37
daughter no matter what you know she's
01:04:39
watching a father you know be there for
01:04:43
all the moments like do the things that
01:04:45
she didn't have let like her story to
01:04:48
tell us I can't I can't really go into
01:04:50
that but okay it's
01:04:52
um yeah I I have a lot of empathy with
01:04:55
my with my um
01:04:58
wife that how that could feel like
01:05:01
watching that like um because of how
01:05:06
strong I feel about my children how like
01:05:09
the things I say and portray to the
01:05:11
world and the way I act um is saying
01:05:14
that no matter what you know I'll love
01:05:16
my kids be there for my kids and then
01:05:18
it's saying like but but you didn't have
01:05:21
that and that how you know how that
01:05:23
dialogue could happen with yourself yeah
01:05:25
I there Eminem talks about like why he
01:05:28
why he has never connected with his dad
01:05:30
I I don't know if you've ever seen this
01:05:32
but he he talks about like I don't I
01:05:34
don't need to know I just I can't relate
01:05:36
to him I can't understand you know if I
01:05:40
had no money if I had if I wasn't em I
01:05:42
had nothing in this so I would find my
01:05:43
children you know I would go to the ends
01:05:45
of the world ends of the Earth for my
01:05:47
children you know just I can't relate to
01:05:50
that man at all I have nothing to say to
01:05:52
him I have nothing from him or nothing
01:05:54
from him and like this I Reon they would
01:05:56
that yeah how could you be so cold oh
01:05:58
like how could you yeah how could you
01:06:00
have a kid and I I I mean I don't have
01:06:02
my own kids like I um I had a tumor
01:06:05
taken out um JJ and I went through
01:06:07
rounds and rounds of IVF so I I haven't
01:06:10
been lucky enough to have my own family
01:06:11
but it's like I just can't fathom or
01:06:14
understand that how you know even if
01:06:16
it's like an accidental pregnancy or a
01:06:18
one night stand or whatever like how can
01:06:20
you turn your back on a [ __ ] c yeah
01:06:22
it's crazy it's the just the ultimate
01:06:25
Tong or the ultimate privilege for some
01:06:27
people it's the only thing they want in
01:06:29
this whole world is to be a parent and
01:06:32
then for some people it means nothing or
01:06:36
they just don't have the capacity
01:06:38
capability Clarity of mind or
01:06:42
just
01:06:43
yeah yeah your your your content like it
01:06:46
makes me it makes me happy but then
01:06:47
other times uh like it bums me out it's
01:06:50
like oh [ __ ] I think I'd love to be a
01:06:52
girl dead more than anything yeah I
01:06:54
think I think about this
01:06:57
um I think about
01:07:00
um I I often when I tell a positive
01:07:04
story I often think about how this might
01:07:08
um affect someone
01:07:12
um yeah who would feel like a sense of
01:07:15
loss or mourn something or you can't
01:07:18
though yeah you just can't you can't you
01:07:21
can't live your whole life worrying
01:07:23
about whose toes you're going to step on
01:07:26
not even like step on toes I
01:07:29
just yeah I think about that yeah well
01:07:33
it seems like you got a great a great
01:07:35
marriage but it's it is nice to hear
01:07:36
that um like it's not just like
01:07:38
naturally great and you have to work
01:07:40
it's hard people you know there people
01:07:42
that say that it's easy I never believe
01:07:43
them Al it's the people that say that
01:07:45
getting tattoos don't hurt like so I
01:07:47
just they're just lying like they're
01:07:49
just like they're either lying or they
01:07:50
got a little tattoo or they they like
01:07:53
they have a marriage that's like surface
01:07:54
you know like marriage is so hard and um
01:07:58
that's not a new take but it's but we
01:08:03
are at a we are at a time where I think
01:08:06
we think marriage is the thing you do
01:08:09
when you found the perfect person at
01:08:11
some point in your life um and I think
01:08:15
it's you I actually don't recommend
01:08:17
marriage to anyone it's ironic cuz I'm a
01:08:19
married but um I think yeah it's
01:08:23
whatever relationship you're in it's
01:08:24
just an active
01:08:26
Choice active choice is the best
01:08:27
description I've got yeah yeah that's
01:08:29
what one thing I realize as someone that
01:08:31
um has had a failed marriage it's like
01:08:33
um you know once you get married you got
01:08:36
to work like a [ __ ] to keep that
01:08:38
thing keep that thing well JJ doesn't
01:08:40
describe it as a failed marriage you
01:08:41
makes that point yeah that's true no but
01:08:43
when you when you get married you know
01:08:45
it feels like anything less than than
01:08:47
being together until one person dies is
01:08:48
a fail true that's just how how it you
01:08:52
guys have like a Hall of Fame example of
01:08:54
how of like breaking that was like man
01:08:57
and that's like I think very few people
01:09:01
could replicate the way you guys have
01:09:02
part way well thank you well I mean the
01:09:05
the way um yeah the way that she's
01:09:09
um um like treated me post our breakup
01:09:12
it's like I feel probably more loyal to
01:09:14
her than than what I did even when we
01:09:16
were married like she's just had my back
01:09:19
um through thick and thin and I and in
01:09:22
turn I feel exactly the same way like I
01:09:24
you know [ __ ] I'd take a bullet for her
01:09:27
if I if I um have have you know like
01:09:30
death through say a terminal illness so
01:09:32
one where you get to say goodbye to
01:09:33
people in hospital or whatever she's
01:09:36
100% one of the people I'd want to be
01:09:37
there in that room you know when I take
01:09:40
my last breath that's amazing that yeah
01:09:44
that story your guys story man you got
01:09:47
to make sure you take the T on the
01:09:49
bottle that up you know you got to you
01:09:52
got to preserve that as two of the most
01:09:55
important storytellers in the history of
01:09:57
New Media you got to make sure you
01:09:58
capture that properly joint book joint
01:10:02
joint book no one page each you just
01:10:04
like go on off one page no no more books
01:10:06
if you open a book deal turn it down it
01:10:08
would be the the worst hourly rate you
01:10:10
ever make in your life how yeah how how
01:10:13
do you um how do you make your money as
01:10:14
a content creator because I I look
01:10:16
through your stuff and most of it's just
01:10:17
like you you and the kids or you goofing
01:10:20
around there's not not sort of obvious
01:10:22
you know what I mean like you go to say
01:10:24
Simone Anderson's page and there's
01:10:26
there's like a lot of you very obvious
01:10:28
and I'm not having got some I've had on
01:10:30
the podcast and she's [ __ ] great and
01:10:31
I love
01:10:32
itust she yeah but there's a lot of
01:10:34
obvious deals but yours it's is is it
01:10:36
stealthily put in there no it's you oh
01:10:40
so I guess without going into Simone
01:10:43
Anderson we'll just generalize in
01:10:45
classic Instagram is I Define her is
01:10:47
that a lot of their life is like gifted
01:10:51
you know there definitely paid work in
01:10:52
there so it's like it probably feels
01:10:54
like on those pages that everything's
01:10:56
add but in new Ze you have to disclose
01:10:58
like if you if you were given this you
01:11:01
would have to reference that technically
01:11:03
by the letter of law every time it's in
01:11:05
it you have to include somewhere that
01:11:07
you were you were given that so oh you
01:11:09
don't just have to do it the first time
01:11:10
forever if it if it's if you're if
01:11:13
you're creating the impression yeah it's
01:11:16
like if you if you got paid by in New
01:11:18
Zealand to go on holiday you every
01:11:21
single thing on the trip that you shared
01:11:22
about the trip you would have to yeah so
01:11:25
it's like it's that's the letter of the
01:11:26
law there's no there's no like L cases
01:11:29
of being enforced but that's why it can
01:11:30
feel like that sometimes with people's
01:11:32
pages but if you but for me um oh I
01:11:37
guess cuz I have uh so like the brand
01:11:39
deals that I do take they just slide
01:11:42
really easily into my life you know
01:11:44
they're brands that are a part of my
01:11:45
life and so I guess it does feel natural
01:11:48
and that's why like I do get ads that
01:11:51
hundreds of thousands even millions of
01:11:52
views which is like great for the
01:11:54
company and like cuz that's what they're
01:11:55
hoping for like when they pay for it but
01:11:57
a content creator makes money in three
01:11:59
ways surely someone else to talk about
01:12:00
on the podcast this might be boring but
01:12:02
like the first in Zealand the most
01:12:03
common way a New Zealand content creator
01:12:05
make money is brand deals um so they
01:12:08
have a sponsored brand deal they get
01:12:10
paid to make a video incorporating the
01:12:11
product appre straight forward the
01:12:13
second is that they make it from ad
01:12:15
Revenue which is generated from the app
01:12:17
so your YouTube they run ads against
01:12:19
your YouTube video um do you run ads
01:12:22
against this on YouTube yeah yeah like
01:12:24
like that yeah thing yeah but the the
01:12:26
sort of views I'm getting it's
01:12:28
[ __ ] I might make a couple of dollars
01:12:30
off this one no get a um can of Coke um
01:12:35
the you so AdSense but the good thing
01:12:38
about um like a video is you can you can
01:12:41
repurpose a video to to like Snapchat
01:12:44
page has the highest payer of all short
01:12:46
form content you know you can monetize
01:12:48
on Facebook you know you can monetize
01:12:51
YouTube shorts now and stuff like that
01:12:52
so so the ad sense of the algorithm
01:12:55
places on it and then thirdly is money
01:12:57
straight from your audience so people
01:13:00
support causes you know people live
01:13:02
streamers all of their income come
01:13:04
straight from the audience some of the
01:13:05
highest earning content creators in New
01:13:06
Zealand are live streamers um cuz you
01:13:09
know like they convince a thousand
01:13:12
people to give them 100 bucks a year you
01:13:14
know they could probably leave it's not
01:13:16
that hard for a live stream two a week
01:13:18
as well it's not much for them you know
01:13:20
there's live streamers that make 10
01:13:21
grand a day you know so it's like they
01:13:25
um live streaming for people can be
01:13:28
lifechanging yeah I had a Gil here um
01:13:31
this week who's um like one of New
01:13:33
Zealand's biggest um only fans creators
01:13:35
and it's basically just swimwear stuff
01:13:37
like she's not doing porn or nudes or
01:13:39
anything and she's making like 40K a
01:13:40
month yeah it's crazy M crazy they're
01:13:43
real smart too F crazy they like I we
01:13:47
had a guest speaker once and when I was
01:13:49
working at the university only fans
01:13:51
created they understand their business
01:13:53
inside and out it's amazing M so
01:13:57
um yeah in a good year like what do you
01:14:00
make like a good celery yeah I make like
01:14:02
a I make like a real good living you
01:14:04
know my wife doesn't have to work and
01:14:06
she does her own brand deals now um I
01:14:08
live a good life like a a great life and
01:14:11
it um but it it'll go away right like
01:14:13
you make you know live a real good life
01:14:17
while I'm relevant one day I'm might
01:14:19
won't be relevant you know so it's not
01:14:20
like you know most careers where your
01:14:22
earning just goes up you know and you g
01:14:24
g more responsible inside that
01:14:26
profession it might continue to go up
01:14:28
but yeah yeah why wouldn't it why why
01:14:31
why do you I mean it's a good it's a
01:14:32
good attitude to to think it it may not
01:14:34
always be there but I mean yeah there
01:14:37
was the University stuff and now you're
01:14:39
doing the as long as as long as you
01:14:42
continue to make videos I can almost
01:14:43
pretty much guarantee that you'll
01:14:45
continue to be a content creator but I
01:14:46
think um who knows it might I might just
01:14:50
um get bored of it or no I don't think
01:14:53
that will be I think it'll just be the
01:14:55
time will pass you know like you can
01:14:57
only be like the flavor of the month for
01:15:00
so long you know like it's like that if
01:15:02
you you know if you're a broadcaster you
01:15:05
know if you're a book writer you know
01:15:07
you can you get you get your time and um
01:15:11
I'm like a realist about that and then
01:15:12
I'll just live in the North grow food
01:15:16
fish like I'll be sweet by then live
01:15:18
enough Sola that would be all good I if
01:15:22
if I didn't make any money I'll still
01:15:23
make videos but I'll just like
01:15:25
yeah live in the North and hang out with
01:15:28
my kids how good homeschooling them yeah
01:15:30
how good oh yeah I did want to ask you
01:15:33
um I've got a bunch of questions from on
01:15:35
Instagram that people want to know um
01:15:36
sort of Tik Tok related but um I want to
01:15:39
know like give given the the content you
01:15:42
put out you know like as a a guy who
01:15:44
[ __ ] loves his wife and a guy who's a
01:15:46
great dad with his kids do you you get
01:15:48
any check slide into your DMs trying
01:15:50
to I there's definitely again I say I
01:15:53
don't read the comments dur the D but
01:15:55
they definitely when it was the time I
01:15:57
read comments I think there's people I
01:16:00
think it's more that they're longing for
01:16:02
that it's not maybe it's not
01:16:03
specifically about me but it's described
01:16:06
like it's B but it's more I think that
01:16:08
they're longing for look at me
01:16:09
deflecting it's it's it's more that like
01:16:12
it's more that yeah they they want to be
01:16:14
loved listen to by the part they want
01:16:16
you know a dead a partner that shows up
01:16:18
for their kids and it's more that I
01:16:20
think yeah more so it does haveen yeah
01:16:23
more no not not really
01:16:25
yeah
01:16:26
yeah
01:16:28
unbelievable that's tast yeah the logic
01:16:31
the logic maybe is
01:16:33
like married man that loves his wife
01:16:37
like maybe they just think I'm in love
01:16:38
with I'd be good at being married I
01:16:41
don't I don't yeah that's a weird I
01:16:43
don't know the logic okay um what are
01:16:46
some of the biggest challenges you've
01:16:47
faced as a Tik Tok wait on that on that
01:16:49
question before on something I'm like
01:16:52
real careful about which like all
01:16:54
content creator eventually have to think
01:16:56
about is I have to be so careful that
01:16:58
everything that I do and say would could
01:17:01
as crystal clear and could not be
01:17:02
misinterpret so like you're never going
01:17:04
to catch me just like liking people's
01:17:06
videos photos I'm not just going to
01:17:08
respond it's very hard to get me to
01:17:10
respond to a DM like I'm I'm going to do
01:17:12
nothing that could be
01:17:15
confused as disrespectful to my wife and
01:17:18
I I and I'm like I'm so careful that
01:17:20
like how I interact you know down here
01:17:23
in Oakland with the Illuminati when I'm
01:17:25
hanging out
01:17:26
with this with all the big bad wolves
01:17:29
down here you know and all the
01:17:30
Temptation I'm very careful that nothing
01:17:33
that I do say could be interpreted as
01:17:35
disrespectful to her yeah
01:17:38
wow like to to what extent so you're
01:17:40
going to the Warriors game tonight if
01:17:41
someone comes up for a selfie you would
01:17:43
you wouldn't put your arm around yeah I
01:17:45
think I think like that yeah cuz I just
01:17:47
think I I think it's kind of sad in a
01:17:50
way because you know you're you're a big
01:17:51
titty beer I I think specific about her
01:17:56
and then and then that just informs me
01:17:58
not because I have like a jealous wife
01:17:59
or anything if anything she doesn't she
01:18:01
doesn't care enough no um the just level
01:18:04
of respect yeah just that more and
01:18:07
that's part of my brand too hey is it um
01:18:10
yeah my part of my brand is like that I
01:18:13
I hav't C out before like making Tik
01:18:14
toks and stuff like dancing Tik toks
01:18:16
like with people like misinterpret that
01:18:19
yeah yeah I like um I made of mine um JZ
01:18:24
Thon we met dancing Tik Tok and like the
01:18:26
if I don't know if you've seen on Tik
01:18:27
Tok but the top search is always at the
01:18:29
top of the comments and at the top the
01:18:31
the top um comment was Louis Davis
01:18:35
divorce inter like moves fast yeah like
01:18:38
the the top search searches people
01:18:40
searching for videos about my divorce so
01:18:42
it's like yeah unbelievable so some
01:18:46
people are sort of like waiting for you
01:18:47
to fail or I don't no I don't know just
01:18:50
just the internet you know things get
01:18:51
Ming well oh it's it's a it's a good way
01:18:54
to live though um yeah you're just
01:18:56
living with the utmost sort of Integrity
01:18:58
yeah yeah yeah that's cool she must yeah
01:19:00
I don't have skeletons you know you're
01:19:02
not going to fine you know well you just
01:19:04
I mean if if this is who you're
01:19:05
portraying you can't you just can't
01:19:06
break character some you can the there
01:19:09
people that portray something that's not
01:19:10
who they are but I I I take Serious
01:19:13
being who I am in the story that yeah
01:19:15
well authenticity is key I think isn't
01:19:16
it all right let's get to some of these
01:19:18
questions uh are these fast like am I
01:19:21
like am I just like okay no no as long
01:19:23
as you want really enjoyed um just the
01:19:26
the pace and the tempo of this this
01:19:28
conversation like I I don't know I
01:19:29
expected more more energy but you're
01:19:31
like you're um I'm surprised at how L
01:19:34
back voice sing I'm Stone yeah are you
01:19:39
not
01:19:42
today occasionally or you no no not not
01:19:46
um I don't know it's this thing that
01:19:47
once I had children on the way that's
01:19:49
just weird like maybe conservative value
01:19:52
which is like really yeah I don't drink
01:19:54
yeah
01:19:55
yeah yeah you at the Warriors tonight we
01:19:57
have a couple of beers or no you just
01:19:58
you're not how are you been a
01:19:59
non-drinker I have I have not had any
01:20:02
alcohol in a year but like I haven't I
01:20:04
haven't had anything recreational the
01:20:07
other stuff and yeah since like started
01:20:10
thinking about having kids wow so you
01:20:12
got no no sort of vices or anything
01:20:13
really
01:20:14
no wow that's cool you have been
01:20:16
reevaluating me I think of
01:20:20
my have you got a yeah yeah we every
01:20:24
yeah everyone in this world is addicted
01:20:26
to their phone yeah unfortunately oh
01:20:28
yeah I would hate to see you actually I
01:20:30
was going to say my screen time is 8
01:20:31
hours a day right oh mine's probably
01:20:33
just as bad but the thing is you a lot
01:20:36
of yours is like productive time like
01:20:37
you know I think of it as all productive
01:20:39
time people think yeah but if you're
01:20:41
having a zombie scroll though I also
01:20:42
don't sleep I also don't sleep much so
01:20:45
it's like yeah don't why are you
01:20:48
thinking about content or what are you
01:20:50
yeah you just stay late editing cuz it's
01:20:53
after my kids go to bed and then like
01:20:55
what do you edit on your phone or have
01:20:56
you got on my phone CU i
01:21:00
i Phone feels like you can do it in an
01:21:02
around stuff whereas like laptop
01:21:05
computer you got a set up you know it
01:21:07
feels like separate so like I often do
01:21:09
stuff on my phone yeah yeah okay what
01:21:12
are some of the biggest challenges
01:21:14
you've faced as a Tik Tok content
01:21:15
creator not really um not really haven't
01:21:19
faced any it's just the that I have to
01:21:21
think of videos every day which which
01:21:23
like 80% % of the time is a joy and 20%
01:21:27
of the time is the discipline of it yeah
01:21:30
what's been the most rewarding aspect of
01:21:32
being a Tik Tock
01:21:33
influencer that what I don't I don't
01:21:35
think I have any influence over anyone
01:21:38
um I'm proudly a Tik tocker but I am
01:21:41
what has been the most rewarding part is
01:21:43
that I get to spend as much time my
01:21:45
children as I want is that like you uh
01:21:48
wake up and I spend my day doing the
01:21:49
things that I love and that that's not a
01:21:52
privilege that everyone gets to enjoy
01:21:54
millions of people it took literally to
01:21:56
give one family that but I'm thankful
01:21:58
for that and yeah I get to wake up and
01:22:00
do whatever I want every day and I'm so
01:22:03
thankful for that [ __ ] that is so cool
01:22:05
that's everyone's dream really isn't it
01:22:07
yeah yeah and you're doing it people
01:22:09
unfortunately don't get the chance to
01:22:10
figure that out and cuz life has lots of
01:22:13
pressure so I'm real thankful that I got
01:22:15
got to at least know one Min is cuz the
01:22:18
yeah the life that um like most of us
01:22:20
lead it just makes no sense say like
01:22:22
work your ass off for 48 weeks of the
01:22:24
year to have four weeks and you leave
01:22:25
and yeah yeah I'm lucky that I like
01:22:28
don't like want stuff you know I don't
01:22:30
you know I don't you know if you're not
01:22:33
if you're listening to this I'm wearing
01:22:34
Crocs and I'm real like underdressed um
01:22:37
but the uh the Crocs have got a lot of
01:22:39
those um what are those badges C the
01:22:41
jbits they got a lot of jibit high spe
01:22:44
Crocs yeah I wear um Crocs everywhere
01:22:47
all the time I've never had the Crocs
01:22:48
still lift your legs up so they can be
01:22:50
seen on
01:22:51
camera oh look at all the look at all
01:22:54
the G what are they giblets
01:22:58
JS
01:23:00
um how do you decide which brands or
01:23:02
creators to collaborate with just my
01:23:04
mates people that I want to hang out of
01:23:06
this creators last night I was staying
01:23:08
at a Creator's house um yeah cuz it's
01:23:12
like we and we were just like watching
01:23:13
short videos we were like editing a
01:23:15
video together like handing it back and
01:23:17
forth like doing the edits to get it's
01:23:19
so fun hanging out with someone that
01:23:21
understands the crap who's that Terell
01:23:23
um he's a
01:23:25
yeah know he's been around for a long
01:23:26
time has millions of followers that's so
01:23:28
cool that you got like this little
01:23:30
Community or this network we're Lo like
01:23:32
we we're super lonely and we don't have
01:23:33
colleagues we have peers so when we get
01:23:35
to hang out with other creators like
01:23:36
tonight at the Warriors game where I'll
01:23:37
be there'll be like other creators and
01:23:39
when you get to see each other and talk
01:23:41
to each other and talk about cuz it like
01:23:45
it's like our Union basically so when we
01:23:46
hang out we can talk about Brands and we
01:23:48
talk about what we're working on and
01:23:49
what's changing and what's going on and
01:23:52
like it's yeah it's um
01:23:55
um yeah mates for creators I'm not going
01:23:58
to enjoy meeting up someone I don't know
01:24:00
to make videos with it's going to be
01:24:02
like work which the secret is for it to
01:24:04
not feel like that and then for Brands
01:24:07
it's just got to be in in your life yeah
01:24:09
and I and um the also and who I won't
01:24:13
work with is is I think it might
01:24:19
um like I won't do like gambling like I
01:24:22
won't do alcohol I had a chance to a
01:24:25
custom Vape flavor do that you know yeah
01:24:29
um yeah I
01:24:31
I not part of yeah real the real easy
01:24:35
ones but alcohol I feel like is is a
01:24:37
sneaky dog like that slips in there but
01:24:39
for me no yeah yeah well it wouldn't be
01:24:42
I mean we talked before about um
01:24:44
authenticity and staying in character if
01:24:46
you're if you're non Drinker then yeah
01:24:48
yeah yeah true yeah but I like I like
01:24:50
beer like maybe the 0% but just nah just
01:24:54
the
01:24:55
May
01:24:57
no if I was a kid now like I I had when
01:25:00
I was growing up like most of my mates
01:25:03
smoked so I tried smoking CU I wanted to
01:25:04
fit in and I just hated it I think if I
01:25:06
was growing up now I'd be a vapor like
01:25:09
that's so yum like a watermelon flavor
01:25:12
Vape what is this it's amazing so
01:25:15
dangerous G um what skills or qualities
01:25:18
do you think are essential for someone
01:25:20
to be successful on Tik Tok you you love
01:25:23
making videos you like if if me and you
01:25:27
if you cloned me you know and you cloned
01:25:30
all of my skills and knowledge and
01:25:32
understanding of content but one of me
01:25:35
loves it and one of me um is doing it as
01:25:39
a job for money like the person who
01:25:41
loves it you can't beat them you can't
01:25:43
beat someone that would do it for free
01:25:45
you can't beat someone that's passionate
01:25:46
about it like you just won't they'll
01:25:49
they'll be doing it when your motivation
01:25:51
Runs Out they'll be doing it when you
01:25:52
need a break you know cuz they love it
01:25:55
and if you love it and you're passionate
01:25:57
about it and you're consistent it you'll
01:26:00
yeah you'll succeed but what happens in
01:26:02
with a lot of creators is they get
01:26:04
50,000 followers they get 100,000
01:26:05
followers and they start figuring out
01:26:06
trying to figure out how to make money
01:26:08
which you probably can but that's when
01:26:10
that's the beginning of the
01:26:12
end you should wait as long as possible
01:26:14
to try and make money right cuz because
01:26:17
the longer you can make it just about
01:26:19
the love of making
01:26:20
videos it'll just translate in the
01:26:23
content that it'll be it'll better it'll
01:26:24
be funnier it'll be deeper it'll be more
01:26:27
consistent and um those opportunities
01:26:30
will come but people that switch that
01:26:33
focus of theirs to like how do I make
01:26:35
money mean just they they're moving
01:26:37
their eyes away from like what do I love
01:26:38
what am I passionate about cuz that
01:26:40
that's what that's what resonates with
01:26:42
the audience yes life is about money but
01:26:45
if you can just work your normal job for
01:26:47
3 4 years but still make videos every
01:26:49
day you should do that you you'll you'll
01:26:51
build something way better in terms of
01:26:53
your community or your audience here I
01:26:55
think this has probably been the biggest
01:26:57
surprise for me today just how much
01:26:58
thought you put into it yeah yes are you
01:27:00
familiar with um the 10,000 hour Theory
01:27:02
Malcolm gladwell's 10,000 hour is that
01:27:04
to master something yeah yeah yeah yeah
01:27:06
10,000 hours of you would have done your
01:27:08
10,000 hours yeah and then I I'm willing
01:27:11
to do 10,000 on like something within
01:27:14
the niche I'm willing to do 10,000 on
01:27:16
like learning to make YouTube goals I'm
01:27:18
willing to do 10,000 on um interviews
01:27:22
like um like everything within the world
01:27:24
content um I'm willing to fail publicly
01:27:27
which is what was required of us and
01:27:29
then learn yeah cuz I love
01:27:32
it have you got quite a good
01:27:33
relationship with failure yeah well um
01:27:37
that's what happens every day you know
01:27:39
make videos that don't hit you know when
01:27:40
you've had well the mostow I had again I
01:27:44
had the most watched video of last year
01:27:45
so it's like every video I post is not
01:27:47
my Best by that by those metrics right
01:27:50
so like that's I just have to accept you
01:27:52
know that I'm just going to keep chasing
01:27:54
it cuz I know that I'll have a I'll have
01:27:57
bigger and better I know that will that
01:28:00
will come because because I show up
01:28:02
every day and the promise is that if I
01:28:04
show up every day for my Pursuit that
01:28:07
the possibility of it happening always
01:28:09
remains is that is that the goal every
01:28:11
day is that what you strive for every
01:28:12
day or you post some stuff and you know
01:28:14
it's not going to be well sometimes it
01:28:16
happens and it goes goes crazy but um
01:28:19
the goal every day is to tell stories
01:28:22
that I care about sometimes I don't care
01:28:24
about them that much um and sometimes I
01:28:27
care about them a lot and that's the
01:28:29
goal and that that's what resonates with
01:28:31
people cuz it's just like a hobby like
01:28:33
it might people might not be able to
01:28:35
understand listening to this why I feel
01:28:37
that way about it but just sub it for
01:28:38
whatever your thing is you know like
01:28:40
what if like like a Runners just love it
01:28:44
you can't get a runner to shut up about
01:28:45
running you start talking about running
01:28:47
and and like that makes no sense to some
01:28:50
people you know but but like when I
01:28:52
listen to that I understand just like
01:28:54
that someone has a passion whatever that
01:28:56
is and it's just a translate this is my
01:28:58
oh yeah yeah you you specifically
01:29:00
messaged me saying oh I I want you to
01:29:02
talk about my running like we haven't we
01:29:05
haven't really talk about Itor you're
01:29:07
you're um you're doing really well
01:29:08
though like I saw a Tik Tok you did
01:29:10
where you're going for a 15K run and it
01:29:11
was um it was good ran Queen I ran in
01:29:14
the Queenstown F yeah are you yeah yeah
01:29:17
yeah I'm excited oh [ __ ] yeah I'm real
01:29:19
excited have you done a half yet yeah
01:29:21
I've done a half ran that distance a few
01:29:23
times um and it's running I don't know
01:29:27
if you know this but running is probably
01:29:28
the closest stimulus you can have to
01:29:30
diving the breathing is the same like
01:29:34
how you're trying to feel during that
01:29:35
that's work you know that strain but not
01:29:39
not hard running but like easy running
01:29:41
is like similar to to diving like how
01:29:45
you're trying to be relaxed as possible
01:29:47
the breathing similar you know um and so
01:29:51
like if all the days I can't die I run
01:29:54
yeah I love it like it's it's out of it
01:29:56
um when did you when did you start um
01:29:59
I've run since I was a teenager but I I
01:30:02
just enjoy running like I'm not I'm not
01:30:05
like
01:30:06
um like um trying to improve I'm not
01:30:10
like like I still just eat whatever I
01:30:12
want like live my life how I want but I
01:30:14
just enjoy the practice of like having
01:30:16
that time to run so it's like um I think
01:30:20
of great videos while I'm running I like
01:30:22
ring people I haven't rang the ages
01:30:24
while I'm running like I just I really I
01:30:26
really enjoy the mindfulness of it yeah
01:30:29
you talked about that e oh yeah the
01:30:31
medit meditative effect of that it's
01:30:34
crazy and the the mental health benefits
01:30:36
which is probably something I never
01:30:37
really thought too much about until like
01:30:38
the last few years well one of your
01:30:40
strategies you probably had prior to
01:30:42
like um you know some of the tools you
01:30:45
have now for like managing your mental
01:30:47
like excise completely you some sort of
01:30:51
movement every day yeah yeah yeah yeah I
01:30:53
I yeah I I love it I can't emphasize the
01:30:56
importance of that yeah like there's um
01:30:58
yeah the physical benefits that everyone
01:31:00
knows about yeah but the mental health
01:31:01
benefits so you even on a day where you
01:31:03
feel like [ __ ] and you don't feel like
01:31:05
getting out there you always feel like a
01:31:06
million dollars as soon as you finished
01:31:08
a run the and the less you feel like
01:31:10
doing it the better you feel once it's
01:31:13
done the more strain more strain you put
01:31:16
on yourself I reckon the more the bigger
01:31:17
the payoff is yeah yeah it's like doing
01:31:20
hard stuff um reverse drugs you know
01:31:23
that [ __ ] so you're going do a full
01:31:25
that's um that's awesome so what's
01:31:26
what's the longest training run you've
01:31:27
had so far in this block not very far
01:31:30
I'm I'm run a half in um I'm going to
01:31:34
run a half in I think it's four weeks
01:31:36
now not an event but that's what the
01:31:38
current block of training that leads up
01:31:40
to yeah so they're in 16 on Sunday yeah
01:31:44
um it's very slow it's like a plot I can
01:31:47
like probably have a yarn with you while
01:31:48
I'm running but um it's crack out I run
01:31:51
in like a real small I live in a small
01:31:53
Bay like 50 people and that they're all
01:31:55
retired and it's like I'm like the only
01:31:58
thing that happens on this street like
01:31:59
cuz I run this little 2K Loop cuz it's
01:32:01
quite unsafe to run in the hill so like
01:32:03
and they just like sit there and have
01:32:05
the C and they watch me run and
01:32:07
they how many more laps to go are you
01:32:10
are you sort of a big deal in your
01:32:11
community or like a this the only place
01:32:14
in the world where I'm still me so they
01:32:17
don't give a [ __ ] or they just don't
01:32:19
understand what you do yeah like you um
01:32:23
they yeah they just don't yeah and like
01:32:24
but now and it's out of it cuz every
01:32:27
time I leave my little like isolated Bay
01:32:30
it's like a reminder of how much my like
01:32:34
what I am in the world is changing and
01:32:35
like sometimes just rushes up and
01:32:37
punches you in the face like it went
01:32:38
from like occasionally getting
01:32:41
recognized a couple years ago to like
01:32:43
just like every store you know like
01:32:45
someone there be some sort of
01:32:47
interaction like that um even overseas
01:32:51
and stuff like that's out of it like
01:32:52
I've been traveling this year
01:32:54
it's like out of it other side of the
01:32:56
world like people stop you
01:33:01
um yeah awesome and and um people in
01:33:04
your your small home Community they they
01:33:06
they proud of you is there some Envy no
01:33:09
they just I've just treated exactly the
01:33:10
same the only time it comes up is when
01:33:14
I'm in a magazine and like and the lady
01:33:17
at the shop gets so excited and she'll
01:33:18
show me and like cuz it puts it in the
01:33:20
context of her world like her media
01:33:22
right like her lady at the little Dair
01:33:25
like like she um she like just so
01:33:28
excited to show me like I don't know
01:33:29
that I did the like yeah I love it it
01:33:33
puts it it puts it in like you know like
01:33:36
a real world perspective but they they
01:33:37
are and is like Magazine's probably got
01:33:39
a readership of like 30,000 or something
01:33:41
it's way less than the content you're
01:33:43
pumping out yeah that's um that's funny
01:33:47
yeah that's funny well man this has been
01:33:49
bloody great this has been a lot of fun
01:33:51
I've been um pleasantly surprised you're
01:33:53
way more than one I
01:33:54
expected I'm in that in the nicest
01:33:56
possible way um yeah I I mean I know
01:33:59
you're a good husband and a good father
01:34:01
but I don't think I realized um just
01:34:03
just how much of a brain is ticking back
01:34:05
there when it comes to the stuff you're
01:34:06
doing online it's been awesome I think
01:34:09
um yeah a lot of people will get a lot
01:34:12
out of this like in terms of content
01:34:14
creation it's like a master class on how
01:34:16
to do it I think U if if
01:34:20
anyone wants to tell stories and I think
01:34:23
like people people think of it as a
01:34:24
Young Person's thing but if anyone wants
01:34:26
to tell stories of the world even if you
01:34:28
just want to tell more people about your
01:34:29
business or you want to um you know
01:34:32
share your hobby for stamp collecting or
01:34:34
whatever like if you want to tell
01:34:35
stories and you want to get it out there
01:34:37
the world like you should just start
01:34:39
telling your stories it's only you and
01:34:40
your anxiety that holds you back from
01:34:43
stealing from telling your stories there
01:34:44
will be people that care about your
01:34:46
story there will be people that you know
01:34:49
that connect with you and so people
01:34:51
should just start anyone can do this
01:34:53
it's like not that hard you just have to
01:34:55
love what you do enough that you will
01:34:57
make videos forever and eventually fall
01:34:59
in love with learning about um the
01:35:02
performance of those videos yeah and if
01:35:04
your biggest fear is worrying about what
01:35:05
people think [ __ ] them people are
01:35:07
thinking about you way less than what
01:35:08
you
01:35:09
imagine
01:35:11
how yeah that's what I would say you
01:35:13
probably aren't going to believe me if
01:35:15
you're if you've heard me say just have
01:35:18
courage and if you're passionate about
01:35:19
something do it um but I thought I'd try
01:35:22
anyway and say
01:35:24
that what you have to say matters and if
01:35:26
you want to share it with the world
01:35:28
people will care I hope you have the
01:35:30
courage to do
01:35:32
so that's a good place to end it Louie
01:35:35
Davis husband father content creator I
01:35:38
appreciate it mate thank you
