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The New Zealander Who Has Owned 50 Ferraris!

July 14, 2026 / 01:13

This episode features a conversation about the Ferrari brand, the buying process of high-end cars, and personal experiences with Ferrari's exclusivity. Key topics include the Ferrari Enzo, LaFerrari, and the unique approach Ferrari takes in selecting buyers.

The guest shares a personal story about purchasing a Ferrari Enzo in the UK, which led to a surprising invitation from Ferrari to meet in Maranello. During this visit, he met Enrico Galliera, a director at Ferrari, who introduced him to the unreleased LaFerrari.

The guest describes the unusual process of being vetted by Ferrari before being allowed to purchase the LaFerrari, emphasizing the brand's focus on finding the right buyers who fit into their family-oriented culture.

This conversation highlights the exclusivity of Ferrari's business model and the lengths to which the brand goes to maintain its image and community.

TLDR

A guest shares his unique experience with Ferrari's exclusive buyer selection process and the purchase of a LaFerrari.

Episode

1:13
00:00:00
When I sort of came up the Ferrari hierarchy, I I didn't even know all this stuff existed. I just sort of bought and
00:00:05
sold cars, but I bought a Ferrari Enzo in the UK. And all of a sudden I was on Ferrari's radar cuz that was pretty
00:00:10
high-end car. I got a call from the dealer here and they said, you know, can you be in Maranello like next week? And
00:00:16
I said, like what for? He said, can't tell you but you should go. And I got there and I met a guy called
00:00:22
Enrico Galliera, who's one of the directors of Ferrari, and had lunch with him in the Ferrari boardroom. And I'm
00:00:27
going like, what the hell is this about, you know? And he goes, oh, we just wanted to meet you. So why? And he goes,
00:00:32
I'll show you something. So we go into this room and see the new LaFerrari, which hadn't even been released at that
00:00:38
time. No one had seen it. He said, just thought I'd show you this. Cool. I want one of those. He goes, oh,
00:00:44
we will see. I said, >> [laughter] >> But I'd like one, you know, like I I want to buy it. And he goes, well, I
00:00:53
can't do that. And he said, And I said, well, why am I here? I was finally figuring I was there to buy this car. He
00:00:58
said, no, no, he said, we just want to get to know you. We're a family and we want to work out whether you fit in our
00:01:02
family cuz we only want these cars to go to family. Yeah, it took took me 6 months to be allowed to buy that car.
00:01:08
[laughter] >> It's like a weird business model. >> It is it is but it's a very successful
00:01:12
one.

Episode Highlights

  • The Ferrari Invitation
    A surprising call leads to a meeting at Ferrari's headquarters.
    “Can you be in Maranello like next week?”
    @ 00m 13s
    July 14, 2026
  • The LaFerrari Reveal
    An exclusive preview of the LaFerrari before its release.
    “I'll show you something.”
    @ 00m 32s
    July 14, 2026
  • Ferrari's Family Philosophy
    Ferrari prioritizes relationships over sales, taking months to approve buyers.
    “We just want to get to know you.”
    @ 00m 58s
    July 14, 2026

Episode Quotes

  • We only want these cars to go to family.
    The New Zealander Who Has Owned 50 Ferraris!

Key Moments

  • Exclusive Preview00:32
  • Family Values00:58