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Sharesies Co-Founder (AND My Cousin!) - Sonya Williams DEBUNKS Stereotypes About Kiwis & Money

November 06, 2024 / 01:36:48

This episode features Sonia Williams, co-founder and CEO of Shes, a New Zealand investment platform. Topics discussed include financial empowerment, the journey of entrepreneurship, and personal experiences with motherhood.

Sonia explains how Shes aims to remove barriers to investing, making it accessible to a wider audience. She shares that around 700,000 New Zealanders use the platform, highlighting its significant brand recognition.

The conversation touches on Sonia's background, including her family's influence on her entrepreneurial spirit and her initial struggles with investing. She reflects on the importance of community and support in both her personal and professional life.

Additionally, Sonia discusses her recent experience as a new mother and how it has changed her perspective on life and work. She emphasizes the importance of balancing her roles as a CEO and a parent.

The episode concludes with Sonia sharing her thoughts on success, the impact of her work, and her vision for the future of Shes.

TLDR

Sonia Williams discusses her journey with Shes, financial empowerment, and balancing motherhood with entrepreneurship.

Episode

1:36:48
00:00:06
Sonia Williams welcome to my podcast yeah thanks for having me this is so weird like um obviously it's a privilege
00:00:14
to have you here because um you're an inspirational New Zealand businesswoman
00:00:18
you know the um founder and CEO of uh sheries which is massive but also um your family it's true we are cousins um
00:00:29
and I am co-founder and Co coo so work with other great people too but um that's cool yeah for sure f i I know
00:00:36
that we'll get into the whole actually I I put on Instagram that you were coming
00:00:39
and um uh I said you from shes and does anyone have any questions and I suppose this is the problem with assumption I
00:00:46
ISM ches was um almost like a Netflix now in New Zealand where the brand recognition is so high that everyone
00:00:53
would know what I'm talking about but a couple of people said oh can you know
00:00:56
can you can you get her to explain sh's like what it is wow so maybe we'll start
00:01:00
with that and we'll we'll get to the shy stuff later but before that we'll go
00:01:04
back to Young Sonia my little cousin when you said that I was like I wonder what people
00:01:10
have said no that's nice yeah no but so how yeah so like 10% of the population
00:01:15
or something are on shies yeah we've got about um 700,000 investors on sheries
00:01:21
and um so what it is is we call ourselves the wealth at um but it's where you can invest in um different
00:01:28
investment options but really we're trying to remove the barriers that stand
00:01:32
in the way of people um really thinking about their wealth and and building their wealth so um on the invest side
00:01:39
you can invest in um a range of Investments with no minimum and we give you support and education to help you
00:01:45
build your portfolio it's not the first time you've done that spill is it did it sound good
00:01:52
it sounded like an elevator patch no it's um I mean it's just what you've
00:01:57
done is just um gamechanging like I know the the Phrase game changer gets thrown
00:02:02
around a lot but um like we're from we you know we're families we're from
00:02:07
similar backgrounds but my dad was always an investor like Dad loved dad was always sort of anti property and
00:02:13
into shares even after the 19887 Shar crash he was right into it but I never invested in in sheares until sheares
00:02:20
came along because um it just seemed like to hard basket you need to find a broker you couldn't buy a portion of a
00:02:26
share like you can do now like you know if you want to buy a share in like birsh
00:02:29
he way or the video or something it's I don't know a th000 bucks say and now
00:02:34
with shes you can just buy put a couple of bucks in and buy a portion of a sh it's it's mindblowing what you've
00:02:40
done all thanks and it's true like it starts you kind of just start one day at
00:02:46
a time but it's really you know um what you said there around not knowing how
00:02:51
not being exposed to it like that's the same for me I didn't really know anyone
00:02:55
that invested in shares my family didn't um so when you said your dad did it's
00:02:59
like um even that's really cool exposure too and when we did our research um
00:03:05
after we kind of started the business it was like maybe 20% of kiwi's had shares
00:03:10
and of that you were most likely male over 60 and living in Oakland um but for everyone else um like I was definitely
00:03:17
raised in like a family that was like anything about investing was about you know getting on the property later that
00:03:24
was a lot of the advice I was given let let me guess worst house best street yeah that's it worst house
00:03:31
yeah um and but it's that thing of going of wanting to get ahead but then realizing that the advice didn't suit
00:03:39
today you know what that I mean we started sh um seven years ago and it was that um time of um it was the smashed
00:03:49
avocado time I feel like everyone T you know no oh yeah Boomers Millennials that's what the headlines were all about
00:03:55
and um but I had recently started working in a bank um after working in technology
00:04:01
companies and I was learning so much about personal finance and things like that from just my colleagues General
00:04:08
conversation that they were having so started getting interested in um investing messaged a few places I'd
00:04:14
gotten shares actually from I used to work at zero and they gave all their teams shares as part of their package um
00:04:21
but I didn't really know what that was or what that meant or it didn't really
00:04:25
clock me as something that I was getting given or paid for that type of thing um
00:04:30
but I did started me messaging some places um to try and invest and I call it like anti- marketing where um you can
00:04:38
tell them was like don't want you as their customer cuz you're like you the
00:04:42
don't Havey yeah yeah you're small fry so like it's like if um I asked my mom
00:04:47
when dinner was ready when I was growing up she'd be like I'll just run around
00:04:49
the house a few times you know just like you're getting told to um just be busy
00:04:54
over there and then um try and forget about the fact that you wanted to invest in the first place um and so from that
00:05:00
and then I guess that being the environment where people were looking for a way to get ahead um and then being
00:05:07
from a technology background it was like imagine if we could just invest small amounts of money online in a really fun
00:05:13
way almost like online shopping like everything you get access to has fundamentally changed because of where
00:05:19
technology is I remember and this isn't even that long ago like but say me and
00:05:24
my boyfriend wanted to go to the movies we used to drive to all the movies to just see what time a movie was on cuz we
00:05:30
didn't have smartphones um whereas now you just look it up and you there's so
00:05:34
much efficiency that kind of comes we fundamentally live life differently now some things are good about that some
00:05:39
things aren't um but yeah so it's like there was actually no reason why it
00:05:45
couldn't be more accessible or better those some of the barriers that stood in
00:05:48
the way for people um so then after having that kind of idea started talking to some friends um and colleagues and
00:05:55
that's when um through a bunch of different connections um ended up in a team um with six six of us from all a
00:06:04
different range of backgrounds um who were all really committed to try and solve this problem which is how do we
00:06:11
get more people um feeling empowered about their money and building their long term and giving access yeah it's um
00:06:19
it's a phenomenal story but by the way I'm so [ __ ] proud of you like it's just incredible and and
00:06:25
the fact that like the name [ __ ] I know you were quick to point out you it wasn't you and you alone um but the name
00:06:31
was your idea and the the the you the seed of the idea was yours um and and you've gone done it you've done it
00:06:40
that's amazing and still doing it like yeah oh yeah I feel like you yeah so say
00:06:47
it still feels like really early days say it's a mountain see I I feel like you you've clocked it you're at the top
00:06:52
of the mountain where would you say you are like base camp or yeah I'd say we're
00:06:56
in the beginning for sure cuz like the mission and like it's probably an intergenerational one like ours is to
00:07:02
create financial empowerment for everyone yeah and when you actually think about that and there's so much
00:07:07
complexity to it and um you solve it in one aspect but then you just see the more you know the more opportunities to
00:07:14
keep kind of working at that same problem but I think it's one that will keep us nerling for ages okay there's
00:07:21
there there's so much to pick around at with the um the entrepreneurial stuff um
00:07:25
yeah first of all let's go all the way back so how how what's our age Gap it's
00:07:29
like 20 years what are you 30 I think I'm I'm uh maybe 36 36 okay so it's like
00:07:35
okay so 15 years yeah so yeah we're from a massive family so your dad and my mom
00:07:40
are siblings and they're two of 14 it's a massive family and then on my mom's
00:07:45
side my mom's one of 11 oh my God so I'm like I don't think I knew that like it's just huge just got
00:07:52
cazes and you so yeah Auntie Jenny yeah and they're all from the hot ofo yeah
00:07:58
yeah so what did your mom do when when we were growing up was she she worked in like an accounting firm a bank no a bank
00:08:05
my mom she was a state home mom for years and then when I was a kid um she started working at a finance company
00:08:12
okay and and she would have she probably would have been doing that and she did work at a bank actually yeah when she
00:08:16
was um yep she worked at a bank all my aunties worked um all my all the aunties on my mom's side work at yeah I suppose
00:08:24
the reason I asked that is because I'm I'm trying to figure out where this um
00:08:27
entrepreneurial Spirit came from so dad Uncle Greg one of my faves um he what what did he do I was trying to think
00:08:33
about this yesterday did he make um like a canvas horse blankets yeah he had a canvas business right so he was a sort
00:08:41
of an entrepreneur like it was a like a home business but you know no sort of no
00:08:46
sort of aspiration to scale up or anything just to yeah it his own business um and yeah it was in canvas
00:08:53
manufacturing he did a bunch of stuff um lots of wicked projects I remember once
00:08:58
um just anything out of canvas really like some cool shade sales always like I was talking to someone before I came
00:09:05
here where it was like um your school holidays just like driving around and to go visit different jobs you know now
00:09:12
there's a lot of pressure to entertain just used to go on drives so you're um yes you're the baby of the
00:09:23
family the there's uh there's um Paul Yeah Anna Paul uh Anna Paul James and
00:09:29
you yeah yeah were you unplanned I feel there's a big gap between I think I think I I I don't know I haven't asked
00:09:37
conversation but it's like the common thing that we get asked when we save our
00:09:41
siblings is like same mom same dad because there is quite a big age difference between like my older two
00:09:47
siblings and then me and my younger brother or my older young older younger brother yeah I think your growing up I
00:09:54
was definitely closer to like Paul and Anna to the proximity and age and stuff um but but I always remember you being
00:09:59
being like just the cutest the cutest little kid cool and um and I used to um when I started working and got my first
00:10:07
car um i' drive down to see your dad and had changed my oil and my oil filter
00:10:12
he's a great man he was definitely very handy yeah and like one of those people
00:10:17
that just solves you know it's like the pro like however the problem gets solved
00:10:22
there's just a way of doing it like no matter it seemed like no matter what it
00:10:26
was like I remember once I um locked my keys and I my um I had to go to let a sky person and at um one of my
00:10:34
colleagues houses was like one of my first jobs and I pulled up and I like pulled up behind the sky person and then
00:10:39
like left the lock the keys in my car by accident and they were just jammed in the driveway I was like what am I going
00:10:44
to do and the sky person's like calling all the customers afterwards canceling
00:10:48
it all um but Dad just came down and um opened the car so resourceful so resourceful um
00:10:57
yeah how how is your dad so he had um yeah as I said 14 14 brothers and sisters in the family and um I'm not
00:11:05
sure who in the family is going to listen to this podcast but Uncle Greg your mom will your mom listen yeah your
00:11:09
mom will definely listen she's so supportive she listens to all of them but um I'd say Uncle Greg probably my
00:11:14
favorite out of all the unles yeah yeah um and he he had a what did he have like a stroke or a brain
00:11:21
aneurism yeah he had a brain aneurism and and a stroke actually yeah when I was when was that I think I think um
00:11:27
early 2000s yeah to that I would have been 16 I think right yeah how was that what are your Recollections of that um
00:11:34
definitely like I mean it's quite a I kind I sometimes yes I was part of it like it did happen to him you know and
00:11:42
he is still around um which is so great because lots of people don't survive um
00:11:47
that combination or or like a brain hemorrhage or a stroke as well so um but I mean it was hugely lifechanging for um
00:11:55
at 16 being like um having such a a big change happen especially such a health issue because you got kind of pottering
00:12:04
along and then um you can just see how quickly things can change yeah so that was it was quite big yeah because
00:12:12
because I was an adult at the time I was getting on with my my own life so mom's
00:12:15
like Oh Uncle Greg's had this thing and he's in the hospital and um I'd see him
00:12:19
see him every couple of years or whatever um and he he he was still the same person but he wasn't the same
00:12:25
person in a lot of ways like he needed enough had get tired easily needed every couple of hours and just like just his
00:12:32
personality sort of DED a little bit so I just wondered what it was like when you're when it's your dad and you're
00:12:36
there yeah I definitely like um he you know I feel um like I got lots of love for all my family um and you know but he
00:12:47
taught me so much around like always so witty and um you know for people who have brain injuries that stuff can you
00:12:55
know you're just not as um that stuff can be harder you know and does have ongoing things after the injury so he's
00:13:02
quite different but I think you just have to well for me anyway I just um sort as like a different person you just
00:13:09
get to know the new person yeah and um but yeah it felt like that was a change at the time for sure yeah still a bloody
00:13:17
great person and a work sense of humor as well still very funny yeah absolutely so you um so not long after that you
00:13:24
left school and you you you didn't go to university straight away you started
00:13:27
working what were your what were your aspirations because Le's one of those places it' be very easy to get a job and
00:13:32
then sort of you fall into the Le cycle and never leave yeah very easy to do that what what did you do out of school
00:13:40
out of school so I think like um it probably you know not you like that's quite a big change to happen like
00:13:48
when you're 60 I think I did lose a lot of motivation or just understanding my
00:13:52
place what it what was it all about maybe that's a big question um at 16 but
00:13:59
definitely know that I lost a lot of motivation around school and um def didn't see that as being just didn't
00:14:07
have much of an education pathway which I think for people who know me now I'm
00:14:11
like one of the biggest nerds and like study so hard do lots of research always reading so to think that I wasn't good
00:14:18
at school um like I didn't get University entrance um CU I stopped going to school one of my um I played
00:14:25
lawn bows through high school um and my bows coach said like please just just keep doing the work just keep getting
00:14:32
the credits and we arranged it so like I could get my school work um I didn't
00:14:36
have to show up to the classes I could do my school work and do the credits but I still was like maybe a few short at
00:14:42
the end of that process but I think I remember him really saying like just keep your doors open you know you got to
00:14:47
keep your doors open for um wanting to go to UNI or anything like that I think I remember always wanting my own
00:14:53
business um I didn't know what that was um and I definitely didn't feel the pull
00:15:00
of uni like there was a little bit of fomo cuz my friends were so like they felt like they really knew what they
00:15:05
wanted to do and um but there was it seemed maybe more that was around going to a university somewhere but um like
00:15:13
just go somewhere get a ba or like it was more about the experience of University um whereas I probably didn't
00:15:19
have that like I didn't I liked liven I um yeah there's things about it that I
00:15:24
didn't really like but I did like it I went in um so After High school um wrapped up I spent some time on um one
00:15:32
of my uncle's Farms um in the tanaki doing some Milking for a bit and then um
00:15:38
my mom was like oh there's a job going at the law firm here and so I applied
00:15:44
for that and I think um In My Memory she like made me wear her her suit to the interview which was just
00:15:52
like what were what what were you thinking at the time just okay protest I thought this was being a grown
00:16:01
up you know it's like and I remember it feeling like that analogy comes back to me all the time
00:16:07
when it's like when you feel like something doesn't feel you you're like
00:16:11
no how can you make this you you know you don't want it cuz I always think like everyone else would have seen
00:16:16
that my God like 18-year-old looks ridiculous um but I got the job um and so I worked at a law firm in Leen for a
00:16:26
few years and then um I did some travel overseas and um Wanted to then decided like I wanted to go overseas and my
00:16:36
sister Anna she was she had done an accounting degree and was living overseas at the time and I remember
00:16:42
thinking H if I want to go overseas I should go get this degree and then I can go live overseas so that was really the
00:16:49
Catalyst for going to UNI but I mean I worked at a call center um before that in Wellington worked as a debt collector
00:16:58
um for a bit at in a call center did a bunch of different like call centery type jobs but but so so deep down you
00:17:04
had this sort of drive and ambition but you just weren't ready to sort of like I
00:17:09
really know what it was yeah um but I definitely remember um wanting you know when I thought of myself I really wanted
00:17:16
my own business I didn't maybe it's like an issue with authority or something
00:17:22
what which I think is genetic but yeah um yeah that's defitely a Williams trait
00:17:28
um so why um why an Cy degree is that just because you're because um Anna did that
00:17:33
your sister so yeah I think so right yeah people influence people because it would make sense that yeah yeah but if
00:17:40
if you knew like deep down in your soul that you were destined to have a business you'd think you'd you know get
00:17:45
a business degree or oh accounting's great you definitely need accounting to
00:17:48
run any business but I probably wasn't thinking like that at the time I did I
00:17:52
did some marketing papers as well um but again I reckon it's just naivity around
00:17:59
like if you told me when I was 16 that I would end up in a tech company um or have a career in
00:18:07
technology I just would not have believed it um largely because you know if you a I
00:18:15
didn't really know those subjects existed like I was far more interested I wasn't one of those people that like got
00:18:21
really interested in computers and how to pull them apart and um it was more like MSN Messenger or um the
00:18:28
communication aspects of technology that really grasped me if anything like um but I Reon it comes down to like if you
00:18:36
studied science in my worldview at that time I probably thought you would have been able to become a science teacher I
00:18:42
think it was just a naive I didn't see what I I didn't know what I didn't see
00:18:47
you know and I wasn't really exposed to much of that type of thinking or broader
00:18:51
stuff you know I wonder if um part of that is like coming from a small town you're just not necessarily aware of the
00:18:58
the you know the bigger options or you just don't allow yourself to think as
00:19:01
big as what you should yeah maybe I don't know well you just don't know right you know your own world view um I
00:19:06
remember someone using this analogy of like um goldfish under the water and but if someone came and they're all happy
00:19:14
thinking they're under the water and that's the world they know but then one
00:19:17
day someone picks up the Goldfish and they can see around above the water and then you get put back down
00:19:23
there's no way you're just going to go chill and be a goldfish under the water
00:19:26
you're going to be like what did I see what did I just see I thought this was
00:19:32
everything but this you know so I do think um any time like now I I think like how important a spark is like just
00:19:41
to see something or to be exposed and something that's a catalyst for so much
00:19:45
and sometimes you might be like oh yeah doesn't clock it but you don't know what
00:19:49
you don't know and you don't know what's going to like really inspire you like
00:19:53
that yeah like sh's is your first business venture and it's been you know
00:19:58
it's been wildly successful it's not like you're one of these entrepreneurs
00:20:01
that you know had a crack at a 100 different things before cracking it like it's amaz you're one from one I did work
00:20:09
in a lot of other businesses yeah yeah I'm downplaying what lead you up there I
00:20:14
mean but like um yeah true I haven't really thought about it like that but yeah oh no it's it's crazy that's not an
00:20:21
insult by the way that's a massive massive compliment like yeah you're the
00:20:24
architect of this incredible brand that's um just been a game changer and it's um yeah it's something to be
00:20:30
celebrated I I suppose you were so busy you don't stop to think about how cool
00:20:34
you are I think like I do think that there's these real um kind of cool and like cool
00:20:42
moments where you're like this is great because it's it's what youth you know
00:20:46
when we first started lots of it was like um it's lots of culture change you're just helping people see life a
00:20:54
little differently like there was just a stereotype that kiwis were bad at saving
00:20:59
and investing and the thing with stereotypes is you start to believe them yourself
00:21:04
and you start to go I'm bad at saving people aren't inherently bad at stuff
00:21:08
you just you know they might not have had the right environment or the right spark or whatever that got them
00:21:12
interested in it so um the worst is when you start believing the the thing yourself like what people telling you
00:21:18
you are and like um I just love it when like there's been a few times when like
00:21:23
say my nieces and nephews or random people you know tell me about how they invest and how they think about it now
00:21:31
and um I remember a woman when I was in Le actually that a woman said um she as a grandmother takes her granddaughter
00:21:37
out and they go out for coffee like or go out for like a hot chug or whatever um once a week and talk about their
00:21:42
shares and you go that was just so cool cuz I would never have imagined that and
00:21:46
I reckon um that those are the stories that I'm like yes that's really cool
00:21:52
it's really powerful and um yeah another one of your cousins my sister Charlotte
00:21:56
all of her kids are into it as well said her son who loves the NBA like he's
00:22:01
got shares and Nike and gets very disillusioned that is you know $10 investment only goes up to like $14 but
00:22:09
you know um it's just a really I think um healthy conversation to be having cuz
00:22:14
new zealanders we're kind of like we're kind of shy and awkward people anyway
00:22:18
and when it comes to money it's like just another layer of you know complexness something that we were just
00:22:24
weird about it's true and then you don't hear like I used to hear them Market
00:22:28
updates on the radio you know probably did they do it on 92. which was the radio station of my
00:22:35
childhood um the um you know they just read out a bunch of numbers and you go like there's
00:22:43
no spark in that you know for me anyway I'm like I would have had to been following that story for those numbers
00:22:48
to make sense but say I'm like trying to get in on that story like the double
00:22:51
dutch you know waiting waiting to for when you can kind of get in and start jumping it's like um was that the stuff
00:22:59
that goes on behind those numbers is what's what's interesting and it's like
00:23:03
people you know you think of it like I wouldn't have ever you see a house and
00:23:06
you go yeah cool that's a house but you know we go to work every day people are
00:23:10
going to work every day I flew to Oakland today on an A New Zealand plane like these things are all really
00:23:16
tangible and part of our every day so when you see the numbers going up and down around these companies it's like so
00:23:22
there's so much more story behind it which helps it make it feel a bit more tangible so um I love like I think those
00:23:28
stories are really interesting and I really love the Curiosity that that Peaks yeah you're so right that's a
00:23:34
really good analogy it's almost like being at a party and there's like a
00:23:36
circle of people talking and you're trying to get into that Circle and you just can't cuz yeah on TV news they used
00:23:42
to talk about the footsy all the time I didn't even know what the foot I still
00:23:46
don't know there's so many there's so many um different like bits of jargon
00:23:50
and um an allergies and and things like that so um yeah it's just helpful to be
00:23:56
like actually you can still talk like you know what you're doing but it can also be heard from everyone and it's
00:24:03
just about like breaking down different things but yeah um I mean that's why
00:24:07
it's like even if someone like I wouldn't say I was super into Finance or
00:24:11
or money or things like that but um it is really interesting to me the stories and all that part of it and I think
00:24:19
helping people get involved in that and it's also really interesting to me what
00:24:23
um change it can make in people's lives when they feel really in control of the
00:24:29
and cuz it's a lot to do with choices and living the life that you want to live and things like that yeah um yeah
00:24:36
that's cool we will get to the shy Stu first of all um oh congratulations uh
00:24:42
you're you're a mom now you became a mom in November 2022 um to uh baby meow yeah
00:24:49
so what what's my role there what am I does that I'm not an uncle a no no like a
00:24:56
second cousin is a big we just do like cies or you know like it's just an extension of like our relationship um
00:25:04
but I'm so much older than you I feel like I should be an uncle you want to be
00:25:06
an uncle you can be an uncle you can be an uncle um that's how's that working
00:25:10
out for you it's such such a um huge change e like um I think um you know like what do I want to say about that
00:25:25
like love having a daughter um and she's such a joy like she is really amazing
00:25:30
and she's changed our lives in so many ways and it's also like a really humbling experience um I grew up in Liv
00:25:38
you know where um there's a huge High teenage um pregnancy um right so like you kind of grow up and your whole life
00:25:46
you're like trying not to get pregnant you I agree I was talking to M about this the other day it was like um yeah
00:25:52
when you're 16 17 18 it's like the you think it's going to be the easiest thing
00:25:57
like yeah thing just like almost eye contact with someone and you're going to
00:26:00
get them pregnant and then when you become an adult you realize it's actually way more complex than that it
00:26:04
is so true um so we did have a bit of a journey um to getting um our daughter and like part of it is like what that um
00:26:13
and so now feel on the other side of that like so grateful to have her in our lives and I think like what that
00:26:18
experience has shown to me is like just how amazing um every moment that it takes someone to end up and have
00:26:28
a baby like how many complex steps there are involved in that whole process but how the default is that that goes well
00:26:36
like it's just pure magic really like I mean if there's scientists listening
00:26:39
they're like well it's science but did you did you guys need um I we did end up getting some support yeah
00:26:46
yeah um but yeah and I won't dig into that too much but I think like for anyone where there's um you know I know
00:26:55
there was lots of times when I'd listen to stories and be like well I'd want to
00:26:58
be as a mom you know and um and so I always make sure I like share that that can be hard and that and acknowledge
00:27:04
that there's space there and I um I've shared that there's the stories that
00:27:08
really helped me um through that and and helped to see that there is a space for
00:27:13
like when it's hard because there can be times when it is you know really hard
00:27:16
and um I know you know you ask people you know do you want to have kids and um lots of people are like oh yeah when
00:27:22
this timing but I think it just like opened my eyes that it's really not always up to you
00:27:28
um I think like family is really important and like we're from a huge family right like um I remember it was a
00:27:35
running joke for some of my friends like would just be walking down the street they're like is that your cousin is that
00:27:39
your cousin and I'm like I think so like I don't know all of them you know yeah we are varing different um
00:27:47
relationships but um we've always really been brought up to Value family and
00:27:52
being part of something so um I am really stoked that I get to um extend that um within our little family unit as
00:28:00
well it feels like a real privilege to me yeah yeah that's cool um I'm glad you
00:28:04
had success with that as someone that's um yeah been on that fertility treadmill
00:28:07
as well and you hear the statistics and then um yeah J and I when we went together we had numerous friends of I
00:28:14
I've sort of like blocked that corner of my mind out now but um yeah with each
00:28:20
with each fail you almost get like a gamblers mentality where you think this has got to be the time like odds would
00:28:25
suggest but um it didn't work out for us but I'm so pleased it worked out for you
00:28:30
yeah meanwhile going through all this you're running this um half a billion dollar company as well like it's a lot
00:28:36
to take on it's hes um yeah I don't know what to say about it wasn't really a question no but I I
00:28:46
get what you're saying like there is um yeah it can it can there's a lot to
00:28:52
juggle in there that's for sure and um but like any you know and there's time
00:28:58
definitely when I'm like what you know you can't do it all and I like the thing
00:29:03
I like to tell myself now is like when you have to make a it's awesome to have
00:29:06
choice and to choose things in your life like I choose to go to a job that I love
00:29:12
and to work with great people and to build something that I think is really special like I'm so stoked that my job
00:29:18
gives me that and that I'm able to do that and then um I also get to choose to
00:29:22
like spend time um with my family and make sure that's a really big part of my
00:29:26
life because it is that something like really grounding to me and then whenever it feels hard or the choices feel like
00:29:33
and I'm starting to get like negative on the choices like I'm like God I've got
00:29:37
be in a 100 places at once I like um just remind myself that like every time you have to make a choice that's like
00:29:44
how you show up it's like every decision you make is asserting yourself in the
00:29:49
world cuz you can try and do it all but it's when it's really hard and you're
00:29:53
having to make trade-offs you're like well who do who do I want to be you know
00:29:56
and it's like sometimes you have to say no to stuff but I always think like that's you when you're doing that and
00:30:03
you're having to say no you're just showing up as who you are and you're
00:30:06
making like a values choice or you um and I find that like as quite a empowering way to think about it why
00:30:13
didn't you say no to the conference today you just came from a conference and you told I can't remember what it
00:30:17
was but it sound to me it sound like the world's most boring you're on a panel
00:30:21
what's up for I was on a panel um yeah it was the financial um Services conference and I was on a panel about
00:30:29
you and I have very different lives and again one of those ones that probably if I thought hey would I be on
00:30:38
that um uh you know these are rooms that I think when we first started shies and
00:30:44
even now I get um where it's like when you create something from the outside sometimes um like I never saw
00:30:53
myself in that industry but we are in it and we're in it and we're changing it
00:30:57
and we're part of it and we're partnering with people in it and they're
00:31:01
actually you know like it's um so I actually really like being in those rooms now and um cuz I think a it's
00:31:08
really interesting and people are all trying to do good stuff around helping um shape financial services for Al and
00:31:16
make a real difference for people and um then I like being in those rooms because
00:31:20
sometimes we share a different perspective and um I think we're so close to our customers and we're so
00:31:25
close to like how things might um play out for people that I think like there would have been a time when I
00:31:32
wanted nothing more than for people in those rooms to have H that voice so it's
00:31:37
like it's also a real privilege to um be in that representing our customers and
00:31:42
our team so um do you do you do you still suffer um imposter syndrome at all or not really um I definitely suffer
00:31:51
from like confidence issues I try not to use um imposter syndrome I don't know
00:31:56
why cuz but it's like I attached to you know it's like if you tell yourself
00:32:00
something enough you'll believe it but it's like so I like to say like I'm you
00:32:04
know I might be having a bit of a low confidence or something um that day and definitely cuz it's like exam mentality
00:32:11
when you're like public speaking or something you kind of go straight to what's the question they're going to ask
00:32:17
that I don't know the answer to but like but most of the time people just want you know especially in those
00:32:24
settings like people want really good conversation they're not going to ask you the thing that you have like a
00:32:28
really [ __ ] answer about ask oh no no I just wonder because like you these rooms
00:32:33
that you're going into you definitely you you've got the chops like you deserve to be there like you've proved
00:32:37
yourself but I just wonder if if there's times where I don't know I think all of us have those
00:32:43
moments we where you go back to being a kid again so you're just like little
00:32:46
Sonia from Livin and you know like but no you definitely do deserve to be in these places where did that where did
00:32:53
that reframing thing come from you know you talked about not you know not calling it a poster syndrome and oh is
00:33:00
that from like a podcast or a book or yeah I think that I definitely picked it up from somewhere it could have been um
00:33:06
I've got like an amazing network of women that I catch up with on a regular basis and it could have come from there
00:33:13
I think one of them might have shared it there or it could have come from a podcast but I remember um I think there
00:33:17
was an article actually about it um which we all read There was just around like changing that um and because it's
00:33:26
not you know that's often something that's said or it's your problem but like
00:33:31
confidence is one thing and then like I do think that when you hold a space or you um that you should think about how
00:33:37
people belong in that space and how do you create a sense of comfort like this room is very
00:33:43
comfortable so you've created that yeah it's the it's the AC candle and it
00:33:49
smells delightful so um what's the what's the um the biggest surprise about
00:33:55
being a mom so far you think oh um surprise biggest surprise um definitely like the change
00:34:03
in everything like I I felt like I wasn't you know I'd been around people
00:34:07
who had had kids before and um but I just wasn't aware like how fundamentally
00:34:12
it would change your life and you're in a new life and I think there is um this
00:34:18
thing around like um I did have on you know the it's the confidence it's like I went from
00:34:25
being at a job where where I go every day feeling like I really had gotten like I knew how to operate there and
00:34:32
then to be completely responsible for someone and something and a job that you've never done before actually just
00:34:39
like a comfort zone comfort zone being a CEO to know and I remember someone said
00:34:45
to me like oh you'll find it real easy and then I didn't I found it really hard
00:34:49
and um I was like oh but everyone finds this easy and it turns out no one finds it then again I was like why aren't I
00:34:56
finding this easy um everyone said theyd find it easy or that I'd find it easy
00:35:00
but I did like find aspects of it really difficult like is it changes your relationship and um you know it just
00:35:08
changes so much like who you are in the world and I think um you know coming back to the identity thing um I was
00:35:16
still maybe because it had T you know i' I'd almost tried to like make being a
00:35:22
mom not something that I attached to so then when I was a mom and I had to be a mom maybe bring the Imposter syndrome
00:35:28
even though I said I reframe that it's kind of like going like um having the
00:35:33
confidence to claim that and be like I am I think for a while it took me a while to go yeah this is I'm a mom now
00:35:40
yeah awesome you are and are you enjoying that role yeah it's great yeah are you good at it I hope so I try
00:35:46
really hard I I do try hard yeah um yeah so and so you're back at work now we got lots of
00:35:55
great support yeah yeah well there's that saying it takes a um so your partner Ben is he is he
00:36:01
taking care of the home duties or you have like yeah yeah he's largely doing
00:36:04
that and we also get some support um a few days a week as well which is helpful yes how did you guys meet we metet
00:36:12
through work but he's also from um Lin well he's from white toy Beach oh
00:36:18
actually is he oh my God so he knows that other uncle atie that live out there right Robin and John yeah yeah um so
00:36:30
yeah he's from the yeah our family for anyone list our family owns the horor
00:36:34
fina there's Williams everywhere some of them have different names but we're all
00:36:39
over the place I wow white literally nobody's from Whitey Beach I know your brother was living there for a while
00:36:45
though wasn't he yeah yeah and my mom was there yeah amazing did you know each
00:36:49
other were you like like childhood sweets no I think um he knew one of our cousins or a few of our cousins from the
00:36:54
beach um and um but he was a little bit older than me so we didn't cross over at
00:37:00
school or anything but we met um at when I was studying and this was probably that the job that changed my career was
00:37:08
I got a like a just an assistant job or associate job like an office job at um a
00:37:14
web design company he was working there and we met through there um cuz I work parttime there while I was at Uni cuz
00:37:21
he's like um a designer an artist yeah did he come up with the the pineapple um
00:37:26
he came up with fruit the fruit the fruit and then it evolved into the pineapple yeah pineapple the um the
00:37:33
she's logo all right let's get into some Shey stuff okay um oh okay now one last
00:37:38
one before we move on to that What's um what do you think was harder first year
00:37:41
of business or first year of parenting first year of parenting really yeah like I would like the bit the like
00:37:50
the side of the business that you were doing like the magnitude of that and we'll get to all this there must there
00:37:56
were like so many hurdles and so many obstacles to overcome parenting surely you know those obstacles are going to
00:38:02
come you know you're going to be you know a awake through the night and you yeah it's just hard I don't know yeah I
00:38:09
just found it really hard and it is hard and hard in different ways I guess like
00:38:14
I reckon like um you can like think and work through any problem oh maybe that applies to being a mom as
00:38:24
well but like I found that fish year of business really exciting yeah thanks for that it's refreshingly
00:38:33
honest yeah no no no it's cool that's interesting it's um it's just hard for
00:38:39
different reasons yeah yeah yeah but a lot of people probably wouldn't want to
00:38:42
admit that you know how you were saying no you know how you were saying before like everyone said oh it's easy you'll
00:38:46
be natural whatever and I think um yeah a lot of women who become are lucky enough to become Ms probably feel really
00:38:52
bummed out because they're like you everyone said it was going to be this and that's not and I suppose everyone's
00:38:56
um joury on in that front is different yeah yeah yeah so I found this photo and they say a picture paints a thousand
00:39:03
words yeah what is that what is that that is our founding team yeah people who probably at this point we'
00:39:14
maybe been working together for like two or three months um and now they're probably some of the most
00:39:24
important relationships I've got in my life does does the guy turn it around so I
00:39:29
can see it the guy second to right does he used to wear mozimo mozimo hodies I think he
00:39:34
does he probably looks exactly the same M yeah um he probably still wears yeah he's wearing shorts I don't think I've
00:39:41
ever like I've probably seen him in Pence like three times so is that like one of the one of the original Shear's
00:39:47
like promo shots or whatever you want to call it like I think this was for um a media story someone came and took this
00:39:54
like maybe it's for like d post or something yeah yeah I found it on old stuff article yeah that could be it yeah
00:39:59
and um they just said Oh Come and stand in this Alleyway and look you know like you're doing something special which we
00:40:07
were um and but probably didn't know at that point how big it was going to become I think we were always um really
00:40:16
ambitious um but there was no way you could you would have I mean everyone that has like a startup has Ambitions
00:40:21
right but there's no it must have ex by by now today like it must have exceeded
00:40:25
expectations back then sure or no I think um yes in some ways and no in others like a um I mean we're like
00:40:36
I'm definitely stoked with where it's at and like it's great because lots of
00:40:40
people as you say have ideas they have all the things um but it's like it all
00:40:45
needs to come together to um to become what it is but I think you know it's like this group of people like
00:40:53
so smart so and you kind of go like at this time when we were like raising money for shares and um trying to get
00:41:03
people to believe in that ambition or their aspiration that we have like lots of people had problems with it being six
00:41:10
of us and they're like Well because most businesses fall apart because there's
00:41:14
relationship issues you know and stuff like that but I think like maybe that's
00:41:17
the difference between like being a team from day one where I think Partnerships
00:41:22
can break down because they can be like my way your way blah blah blah and I only know it this way you know for
00:41:29
example but it's like the way that this team operates like we got to set in place real teamwork principles like we
00:41:35
did our values um of how we wanted to work together we spent time doing that stuff
00:41:40
of like what we were building so um I have so much respect for all of these people like some of the
00:41:46
smartest um most ambitious and like now we've been through so much together like
00:41:51
ups and downs and um like people used to say like Leon always tells the story like people used to say um you know for
00:41:59
us it was like wacka all like you can't something bad might happen but it's very
00:42:02
rare to get all of us down at once the thing with with um you with business with if you got two people
00:42:10
someone might go it's just too hard and then the whole thing could end up falling over but with sex yeah yeah and
00:42:16
like we might come back and be like oh that was so tough and then people who wi at that meeting being like Oh but
00:42:20
something good happened over here you know and um and just people see the joy in different things and people see the
00:42:27
easy in different things and the hard in different things and just it just so happens like um you know I don't like I
00:42:35
don't I it wasn't like planned hard out how we all came together um yeah okay
00:42:41
well let's yeah let's get into let's get into that story so um yes so so you and
00:42:47
your partner being um you're going out for dinner this was the smash era yeah
00:42:52
and you you we that dinner was going to cost 50 bucks and you were like after I there was there was something we could
00:42:56
do with the 50 bucks and that's sort of how the idea of shes came about yeah and you came up with the
00:43:02
name shees but see a lot of people have a good idea but then you realize just the
00:43:07
work that's going to go into it or the problems you're going to encounter going
00:43:10
into it so how do you go from having this idea which is a great idea um to actually making it happen yeah what
00:43:16
happens next and then yeah someone made a joke it's like do the most so you can
00:43:21
do the least it's like oh it's so hard to invest oh why don't you just like
00:43:24
make this company it's like it's on the one hand you that does seem but it's like I'm going to
00:43:30
have to go to work anyway so it's like might as well um work on something really interesting yeah so yeah so so
00:43:38
you who's Brooke Brooke she is here and she's one of the three and co-founders
00:43:44
as well how it all came about was um I told Ben about the idea and he said um he encouraged me to talk to more people
00:43:51
about it and um why just to make sure it was a good idea or just um I think no it
00:43:59
was like we need like cuz it's just like the different set of skills and um I
00:44:04
then got introduced to someone at Leighton and I worked on projects together at Q bank and um someone said
00:44:12
oh Leon knows about investing go you should cheat to him and we were already working on stuff together so I said oh
00:44:17
can you know should we can I talk to you about investing and he had a club he started an investing Club when he was 18
00:44:24
I think with like 13 of his friends and family where they all put put away $50 a
00:44:28
week and um they started investing in different things I heard this like hers of cash yeah he's from har so it was
00:44:36
like the first investment very similar to where it's like very typical to invest in a cow or cow invest in what
00:44:42
you know yeah yeah um and that's kind of grown over time and then um I think
00:44:47
simultaneously him and Brooke um who are now married but at the time um they were
00:44:54
dating um more seriously in dating probably in a serious relationship um and Brooke I
00:45:03
had heard about Brooke and that um she had built her career at KI bank and then went to zero and I'd almost
00:45:10
done the opposite Built My Career at zero and then went to Kiwi bank and so everyone was like oh you know Brooke you
00:45:16
know Brooke you know but I didn't know Brooke and and they were like oh you guys you guys would get along I can't
00:45:22
believe you don't know each other and then um we'd met maybe a few times um
00:45:28
and Leon said I reckon Brooke would love to work on this too and um and then and
00:45:33
she's amazing they like as I said everyone else I'm pretty gushy now but
00:45:37
um like then Martin and um Leighton were in a brass band together and Richard and
00:45:44
Martin were in a tech consultancy together and so um Leighton you know said I think they always wanted to do
00:45:51
something they always wanted to build a business and so there was real momentum around wanting to have your own business
00:45:56
and and I had like thrown around a lot of ideas and tried to get stuff going um but it hadn't really become anything and
00:46:05
so um just ideas at that point but not nothing where you kind like I'm actually
00:46:09
going to put some more effort in here um and like Richard and Martin had done you
00:46:15
know similar work they were often built like bought in to support startups to like scale their Tech infrastructure and
00:46:23
um had such good reputations and um um so the fact that you know everyone was kind of keen to do something
00:46:34
everyone's really like impact driven and Purpose Driven and um it just so happened that there was a real kind of
00:46:41
nice crossover of things that we really valued but also real like difference and
00:46:45
discipline so um lots of people were like left to just get on with it or um you know together like everyone was
00:46:53
really um contributing something so different right so yeah like but I mean I I was trying to
00:47:00
avoid saying that because it's like so much of it as crossover cuz you are all
00:47:04
in each other stuff yeah but I suppose you need the power of sex that means you can get sex as much stuff done you know
00:47:10
you're both working on the same project right yeah so um there was like a lot of
00:47:14
collaboration but there's like a real respect of each other and each other's
00:47:18
skill sets I guess and what everyone brings to the table but um you know now like it really taught me the power of
00:47:26
teamwork and everything and like you talk about people having great ideas and not getting off the ground and I think
00:47:33
um the first thing I would say is like just start talking to people about it and um cuz people bring their own
00:47:40
momentum to something and um if you can't get people excited about your idea
00:47:47
then you're probably not going to get customers excited about your idea you know it's like actually it's um if
00:47:54
people aren't going to work on it and see the power I'm working on it and they
00:47:57
don't see the value in working on it then it's going to be a far harder sell
00:48:00
to get people um sometimes it's good that not a ideas come to the light is there anyone else out there
00:48:08
that could be listening to this that could have been like the seventh founder or the eighth founder anyone that you
00:48:13
invited in early on and that they weren't into it we had so much support um and have done so yes like we're the
00:48:20
founding team but there's like been so many people um that have contributed and
00:48:25
shes wouldn't be what it is today without them so yeah definitely there's
00:48:29
people that aren't in the photo you know that were there and um helping us um
00:48:35
yeah so did did you did you all have to like put in some money initially like how did you like how did you how did you
00:48:41
get off the ground you know on like day one yeah we um didn't we worked on it um
00:48:49
and so day one we were we like doing a little bit of stuff parttime but we did into an accelerator program there was
00:48:56
one running um and I think kiwi bank and zero had both sponsored it so when we said that we had been accepted into this
00:49:05
um program they ended up just saying the program is for 3 months and how about instead of resigning you guys um this
00:49:12
was Brook Laden and I how about you guys um just take leave like take extended leave and then if it doesn't work out
00:49:19
you can come back and oh that's so generous so generous it's amazing it's
00:49:24
really really cool wow but it also put a time period it was like this thing needs
00:49:27
to show legs in 3 months cuz that's our decision- making point you can't you you
00:49:33
can't do anything in 3 months you you can build a whole business we did yeah
00:49:39
wow yeah it just the whole the whole thing and again like from the perspective of where we're sitting now
00:49:46
like it's you can sort of reverse engineer what you what you've done but
00:49:49
I'm imagine you three sitting in this office room I just don't know where you
00:49:53
even start you know the whole thing it just seems daunting like such a daunting like it's it's phenomenal I'm an a of
00:50:01
what you guys have done it's incredible I think it's like um maybe it's called
00:50:05
like strategy and action you just start doing stuff One Foot In Front of the other and
00:50:12
and then the plan reveals itself yeah CU you before this you you researched hard
00:50:17
you spoke to like thousands of people yeah um yeah I mean it's a good idea there's no doubt about it but like was
00:50:23
there resistance from um you know people that had strangle hold over the sort of
00:50:28
like stock Brokers for example and no cuz they weren't serving this audience
00:50:33
yeah but you think they'd want to protect what they had and but you but at that stage it was like we were serving
00:50:39
people who weren't being served yeah like that's changing now um but I don't I think um people were
00:50:53
actually really like had lots of advice for us people were really open with us I
00:50:59
think they didn't necessarily see us competing um with them yeah you've done so well are you
00:51:07
familiar with um like Napoleon Hill no Napoleon Hill he's like um he was like a
00:51:13
like a finance writer from probably like a hundred years ago his his big book is
00:51:16
one called Think and Grow Rich and I wondered if you've heard of him because
00:51:19
he's got a thing um which he talks about called The Mastermind group and it's
00:51:22
basically you know how everyone would say six Founders is too much he sort of says opposite like get get your
00:51:27
Mastermind group together um which it sounds like you guys have accidentally sort of done yeah yeah and I think like
00:51:36
um I think it's true for like now maybe like um if I think of like something
00:51:42
I've changed like through this experience is really like how important it is how other
00:51:47
people are just so important in your life and so um impactful and you go yeah it's like there's no way it would be
00:51:53
what it is without the team and also now the team that has grown and um everyone
00:51:59
contributes something so hard like to the business and um especially the size that is you can't be across everything
00:52:05
and so you've got these amazing people with great ideas there's probably lots
00:52:08
of little groups like that um throughout the business now and then there's also
00:52:13
people like outside of the business that help you know help me out personally or
00:52:17
help um the group out but yeah I think maybe I thought being independent was really important um how do you mean just
00:52:27
like I always thought that was a value you know I do think it's important to be
00:52:29
independent but um I think now um this whole experience has like crystallized the importance of like sharing an
00:52:38
experience with others and that's way more fun isn't it so much more fun and
00:52:43
yeah there stuff you know it's like um like high trust really high trust so like maybe that's it maybe like learn to
00:52:51
trust other people but it's so you got to just like go all in you know we already are so
00:52:57
anyway oh my god um got must have been terrifying early on though was there um cuz you hear about companies um I've
00:53:06
just been just finished reading the audio book called um that will never happen I think it's called it's the
00:53:10
Netflix story from one of the founders of Netflix and early on like they they weren't making any money there was one
00:53:15
year they lost like 50 million same about Uber you you hear about Uber I don't think Uber's ever made a profit
00:53:20
yet were you guys like like were you making money from day one or no did you lose money in those early years Y and so
00:53:28
um but how much how much you you losing in those early years I won't go into um
00:53:32
specifics but yeah you are investing um into a future you're building an asset
00:53:38
that you will continue to sell you're doing you're doing that cuz you're
00:53:40
confident it's going to work and it's going to yeah yeah that's so such a scary mindset to
00:53:46
get into that because it sort of goes against everything that you you sort of instinctively think I
00:53:52
guess yeah I think um but it is just about saying that um it is and it isn't I'm trying to
00:54:02
think of an analogy but I don't have one popping into my mind um off the bat but
00:54:07
it really is like you're creating something you've got to invest in it today and people you know we did raise
00:54:12
money um and people invested in helping us kind of get that off the ground and build that into something and then um it
00:54:20
has allowed us to really build stuff that we wouldn't have like otherwise we'd just be waiting you know and um
00:54:27
whereas we we did you know create value and we do um that grows all the time you have in those early years you
00:54:35
have like massive moments of self-doubt or like that kept you awake at night or not
00:54:43
really I can't think of any there probably is probably is but I probably get more
00:54:49
nervous about like something like this or um like a public speaking thing then showing up and doing the job job cuz you
00:54:57
just do it you just do or you work with people amazing and and our obstacles you
00:55:02
just face them as they present themselves yeah so how many staff now how many staff at she has this um we've
00:55:08
got over 160 do you know most people's names yeah do you yeah do you yeah do you actually
00:55:15
yeah you don't have your own elevator to the top floor you got your own bathroom right
00:55:20
elevator's always broken actually so you do get lots of time together it wow um
00:55:26
yeah I suppose when it's your day to-day you don't sort of think about it but um
00:55:29
yeah do you have moments where where you walk in and you look around and you see
00:55:32
all the people and and think you know I've been responsible for creating jobs
00:55:36
for this many people and I've you know oh yeah definitely and I think that's
00:55:40
the thing like there's lots of like what I thought it would be like and I think
00:55:46
um maybe it's a it comes back to like that thing of going actually when you're
00:55:51
creating something with people you get a chance to create it how you want it to be and yes could be like you know what
00:55:58
did I think what I what did I think it would look like to walk into a you know like maybe like the like I don't know
00:56:05
why about the devil we PR you know like walking in like did I think that being a
00:56:08
boss would be like that you know and I'm like is it not like that briskly walking
00:56:12
in someone's reading your messages I don't know why um that popped into my
00:56:18
mind maybe it was a meme on my Instagram today or something but it's like actually you get to create no one tells
00:56:24
you what you know like if you like you just get a chance to really create it how you want it and I I would hope that
00:56:32
um like anyone would describe us as being like really accessible like I feel like we've got really good connections
00:56:38
across the business we are in the business we work on around the place we get involved with everyone like I don't
00:56:46
I don't think that's our style that type of leadership and um I think it's better
00:56:50
for shies like we have context to learn and context to share and like I learn a lot from
00:56:57
everyone that we work with um because they see things day to day that I'm just
00:57:02
not a part of and they have different expertise but at the same time like I might have context from where I've hung
00:57:07
out for that day that I can then come back in so um I think that yeah like it's like we do know everyone's names
00:57:17
because I think that's just the style yeah I'm shocking with names this would
00:57:21
be my worst nightmare being you like the scary thing for you like it's so many people and you know that
00:57:28
everyone there knows your name sometimes they don't some I think like if they're
00:57:33
new they do if they don't they're pretending they don't surely but there's
00:57:37
so much pressure for you to know their names as well otherwise you know you seem rude or whatever yeah um so how
00:57:44
does the how does the 3o thing work so there's three CEOs yeah yeah so how how
00:57:50
does how does that work in terms of like yeah how do you split the the you know you might each have different sort of
00:57:55
job descriptions or no um we it's less ordered or structured as people might
00:58:02
believe it is um and it's probably not a model that could work for everyone or
00:58:07
every business um but it is I think by the dynamic of how our business was formed and how it came together it's
00:58:13
like we've been working so closely together for so long now um and it was origin like Brooke was the original CEO
00:58:21
um and that was largely because at the time we needed to be raising capital and um that was largely her responsibility
00:58:29
it was um speaking to investors and raising capital for sheries and that Naturally Fit within the CEO role at
00:58:37
that time and then I think it was after she'd come back from having um babies uh that I think it was like
00:58:45
actually later I started you know we would run the business while she was on Parental leave and then um I was like
00:58:52
actually should we just formalize that it's the three of us that actually sharing the CEO role and how it works is
00:58:59
um we have different direct reports and they're not kind of um what's the word
00:59:05
it's like it's not like one of us you know we have specific um Industries or
00:59:10
you know what what am I trying to say it's like um like it's not like someone
00:59:14
has the legal team or the product team or the marketing team uh we tried to purposefully make it so it's not like
00:59:20
you end up owning owning an area of the business um it's like any one of us should be able to have anyone report to
00:59:29
us and it's not about our own like knowledge or stuff like that it's about
00:59:34
just us being able to share leadership across the business so um like at the moment I um don't have direct
00:59:40
reports um because I'm like focused on more project stuff or and I've just come
00:59:44
back from Australia I've spent some time over there building our you know business over there and
00:59:51
um but we we lots of our decisions are actually made by our leadership team so we really share lots of context we get
00:59:59
quite engaged to make sure like things are off on the right track and going well lots of it is like being a sounding
01:00:06
board for the people who are making the decision and at that point you don't
01:00:09
need us all to agree we don't all we don't all agree and that would be a
01:00:12
nightmare if we had to sit there and like try and agree and for anyone that knows us we like yes we're very similar
01:00:18
in lots of ways but we're like also very different and I think that's like
01:00:21
something to be celebrated um yeah so so how do you what happen is it like a majority thing or no like I think um
01:00:28
most of the time we're able to come to some kind of consensus if we really can't it's like a usually we sleep on it
01:00:34
if it's an irreversible decision or it's like if it needs to be made now it's
01:00:38
like he like the person who cares the most um and kind of default to that but lar like I can't think of many times
01:00:48
when it's ever come to like a stand still usually what happens is you come the next day being so convinced by the
01:00:55
person but they've also come back convinced so you're now on Switched sides you know
01:01:00
like a give and take and compromise yeah that's cool yeah I mean you guys are
01:01:06
disruptors like what you've done with the app and what your business is all about is disrupting and it's makes sense
01:01:12
that you've taken that disruption sort of thing into into the you the founder
01:01:16
model and now the CEO model it's like you're not following anyone else's path
01:01:21
and I think that's really powerful there's lots as well like when I hear
01:01:24
from people that they say like oh it's really lonely you know like I do think
01:01:27
um like that's not an emotion I felt in my experience with jersies you know you
01:01:34
want to be Lely it's in the name you know but like um I think we we've got
01:01:42
like so much respect for each other and I think that's and a real clear set of
01:01:47
values but yeah also very different like I I think um yeah we all bring something
01:01:53
different to the table which is lovely as well so you so you you own a percentage of the company mhm do you say
01:01:59
how much or no no so you own a percentage of the company so that's um you're you're a very wealthy woman um on
01:02:06
paper on paper yeah yeah 100% And then you get a salary as the the 3o yeah yeah how cool yeah that's so awesome it is I
01:02:17
think it's cool um like talking about that goldfish you know and like coming
01:02:21
from Le or things that I didn't know were possible um like I think just things
01:02:27
like you know getting exposed working at zero early on there and seeing what could be made like what companies could
01:02:34
be built from Wellington and like that was Global when I well it was going global when I started there and I mean
01:02:41
there's actually so much cool stuff that comes out of New Zealand and um sometimes it's just those things that
01:02:47
plant a seed of what's possible and then um yeah yeah I don't know if this is
01:02:55
something you think about about it I suspect it's probably not where did you
01:02:58
go to school did you go to Wu oroa horo so you like right now there could there could be some young girls sitting in
01:03:05
sitting in school um and you've sort of made her realize that even though you're
01:03:09
at a high school in Lin you know you you know you can do anything yeah yeah like it's it's it's
01:03:16
like yeah I mean when you were at school the most famous thing from L was probably RJ's lior Carlo sper Carlo sper
01:03:25
yeah yeah so it's like oh actually I turned on um the uh par Olympics last night and the woman that was on the the
01:03:34
one of the equestrians was um from Le and we went to school together um but there's good people there is good people
01:03:40
who and I are I'm pretty sure like Michelle aort I was speaking oh the comedian yeah I'm pretty sure she's from
01:03:47
Lin you know there's because I always I really try to B up Len when I'm speaking
01:03:52
somewhere cuz I think it gets such a bad rap um who from who's liveing a bad
01:03:57
R is that a joke no I don't think Lin's on anyone's radar like I think Hamilton gets a bad
01:04:07
rep lein no one's even thinking about lvin maybe you're just too sensitive to
01:04:12
live in well I like I care deeply about that place I think it's great yeah so do
01:04:18
I so it's I think you got to be exposed like I think um it's nice to be exposed
01:04:24
to to different things um see what's possible yeah for sure what's been the hardest day at work so
01:04:30
far has it been like a standout day oh you you know how people people like to you know it's a bit of a cliche and it's
01:04:37
it's not not true most of the time but people talk about Blood Sweat and Tears
01:04:41
yeah yeah have there been some days that have just felt impossibly difficult or yeah yeah definitely yeah yeah but I
01:04:48
like nothing no one particular one Springs to mind we've definitely had hard times like I mean the whole Co
01:04:55
situation and that was you know really hard and huge as an employer you know you kind of oh yeah you know that really
01:05:03
threw up so much about um making sure you're looking after people yeah like it
01:05:08
really did change the whole work environment all of a sudden you got people working from home and you're just
01:05:13
trying to support people but you're not all together you know like I did I thought at that time was really interest
01:05:19
there's been so many challenges and you just because you go like there's no
01:05:23
training for this you know that I think it's the the moments maybe that stick
01:05:27
out to me are like moments where you're like oh this is I have to make this there's no one out you know
01:05:35
other than our team and we do have a great great board as well that are like really handson and um involved in the
01:05:42
business so I guess I feel like we've got lots of support but I think um yeah
01:05:46
there's definitely hard moments and hard things but you um yeah you have to grow
01:05:52
up pretty quickly I'm guessing you've had to have some very difficult conversations and
01:05:56
um you know don't you know maybe let some people go that you didn't necessarily want to along the way and
01:06:01
things like that and um I'm very good at procrastinating big decisions like that
01:06:06
in my personal life I I can't imagine like you're doing things like this on a
01:06:09
daily basis yeah um you just get does it get easier you get better at it at having
01:06:16
tough conversations and making tough decisions I think it's maybe it's like
01:06:20
that um I feel like maybe it's a lateen quote that like that whole um clarity is
01:06:25
kindness as well so it's like if you know something you know I think you can
01:06:30
what I don't even think of a particular example in my head but I think it's like
01:06:33
just with anything um there can be this situation but there's always a human
01:06:38
across from you or like I think it's just like how you connect with that person or whatever that situation is
01:06:45
there's so many different situations that that can show up with but I think um there's like it it should always show
01:06:52
respect and the humanity of it you know should always come first yeah um so I think like I think
01:06:58
culturally I think we really lead in that way um yeah is it a good place to work yeah well we just we did just win
01:07:05
employer of the year at the um Wellington gold Awards last week um humble break humble break it own it
01:07:14
that's cool why why did you win um because of a lot of our U processes and and things and how how we operate our
01:07:21
team um so I think we've got an amazing like people experience team but also
01:07:26
everyone at sher's contributes to sh being a great place I think um it's
01:07:32
definitely like and I've worked some great places as well and I know you know
01:07:35
I'm really biased but I do think um we try really hard at the things that we
01:07:40
think really matter like um you know making it like being a good place flexible working helping people do
01:07:47
their best work um working on cool problems having the tools you need like just all the things that you
01:07:55
think yeah are they sort of like the key the key tenants of um shees you think we
01:08:00
do have values do you what are do you know what they are off the top of your head of course how many are there
01:08:04
there's three three are you yeah love threes um see um uh one is Chase remarkable and
01:08:15
that's about um you know setting the new Benchmark it's like and the word the
01:08:20
kind of we always say the the clu is in the word Chase it's not B remarkable
01:08:24
it's not some somewhere get or arrive to it's a constant thing you should always
01:08:28
feel like the bit is just that little bit Out Of Reach and um stretch that little bit further and that's um about
01:08:36
setting a new Benchmark for like our customers for the industry it's about we
01:08:41
used to um when we were smaller if we released a new product we used to count how many people positively remarked on
01:08:47
it um because you can take takes you now you you go through it's really easy to
01:08:51
send a gripe to somewhere and you're really motivated to send a gripe but to actually go out of your way to
01:08:57
send a really positive message like that's very true people just don't do
01:09:01
that until unless it's been really remarkable so I think that's something
01:09:04
to really um cherish the other one is in it together and um how we really show the value of the team and work together
01:09:11
and have each other's back and things like that and the other one is always care and that's about caring for each
01:09:17
other yourself and um your customers um but also like hearing about the details it's like showing care what you do um so
01:09:27
those are our three who came up with him was that a collaborative we all did actually the founders and then it's kind
01:09:32
of evolved over time um but they're still the same but that was when we decided what
01:09:38
kind of workplace we wanted to be a part of or be a part of creating um because we've got a really strong why and we've
01:09:44
got our what you know and then the how um so think that's some that can either
01:09:50
happen by accident or by Design it's funny it's really got to yeah going back
01:09:54
to the Netflix book that I was telling you about that I've just listened to so
01:09:57
the the um one of the two founders of Netflix you know he talked about um your culture at Netflix and he said it's easy
01:10:04
to have like posters on the wall or slogans on the wall but it's really got to come from the behavior of um of the
01:10:09
management and go down so I suppose if the sex of you are coming up with those three rules and you're living by them
01:10:14
and following them um then the staff just hopefully follow take the Le and like push it you know and you that's the
01:10:23
thing that um everyone bring something to sheries and um I think that's where
01:10:29
values are important because they kind of solidify you and what you what what um what you're trying to achieve and
01:10:37
then people do really rally around those and for you personally Career Success and Financial Security has it
01:10:44
changed you or and if so how is it must have given you more confidence like yeah I think um if I
01:10:53
talk like maybe always thought and put myself in like an underdog I think it was like coming from Le you
01:10:59
know like I always felt like I didn't quite belong in places or always felt like
01:11:05
um yeah like Underdog was probably a word you know that I used um and now like I think it's I still carried that
01:11:14
feeling for a while but now as you say it's like um that was an important thing
01:11:20
to recognize that it is so different it's like you're actually different now
01:11:23
and I still kind of struggle connecting with that identity um but I still very very much like think I'm the same person
01:11:32
but just like different choices that I'm able to make and um I mean you grow up a
01:11:37
lot in those years don't you like um and I yeah learn stuff from everyone around me every day what what about
01:11:45
people around you do you think it's changed have you noticed a change in people around
01:11:49
you not not a whole lot no we love to laugh we love to work hard and have an impact yeah yeah and I think
01:11:59
um you we go away together once a year the the group and um partners and stuff as well like Shar his private
01:12:07
jet not at all um and those always just really lowkey H you know they they still
01:12:12
the same hang you know like um we just love spending time together and um or think it's important to as well like
01:12:20
once a year our families and stuff get together and stay connected to what we're creating and um no I don't think
01:12:29
it like it probably has yeah yeah I suppose you don't even notice that um um do you know that you know the
01:12:40
actor Tiffany hadish yeah yeah so I I heard her on a podcast and she was talking about um she's talking about
01:12:46
money and after she got her first big movie role um one of her old friends came to and said oh can I borrow some
01:12:50
money and and Tiffany was was thinking it was going to be 50 bucks or 100 bucks like they've always loaned each other
01:12:55
and her friend was like 12,000 and so Tiffany was stunned and she loaned her the money and she said
01:13:01
since then she's had a a thing with friends and if they ask you for money she's like okay I will lend you the
01:13:08
money but I will say once I lend you the money our friendship's never going to be
01:13:12
the same again and you have until my next birthday to pay me back and if that doesn't happen then we just can't be
01:13:17
friends anymore so I just think like um I suppose I'm going where I'm going with
01:13:21
that is you with Financial Security it does sometimes change the people people around you and I don't know if it's like
01:13:26
a a tall poppy thing or an attitudinal thing I just wondered like if you've noticed that at all yeah no I haven't
01:13:33
and I mean I'm someone who like keeps a pretty tight circle like I don't um
01:13:38
mostly spend my time with like my family and um so if you go still like still like really close to my siblings we hang
01:13:45
out a lot um but if you all go to our mes for dinner and drinks um do do your brothers and sister all like sit there
01:13:54
at the end and I think like there's moments that I um no I don't think it's played into it
01:14:01
like I don't think we've really talked about it um but yeah it's like it's in a company you
01:14:08
know it's not um yeah in my bank account you know so how old she is is now seven
01:14:14
years seven seven years okay seven years from now um where do you see yourself professionally and personally yeah seven
01:14:21
years from now definitely um that we still um creating Financial Empowerment um with
01:14:31
chers would like love to see sh's continuing to grow and develop um what it needs to to like really
01:14:39
create that financial empowerment for people like we do think it's the place
01:14:43
that you come to really grow wealth and that we help people realize that and um you know we've developed these other
01:14:49
products and it's just about like how do you integrate that more into people's
01:14:52
lives um and with the people in their Liv Liv so still think there's so much
01:14:57
change that needs to happen in um the financial services space but see so C is being really big um and solving more of
01:15:06
those problems for people um continuing to grow into Australia um and then you know we have
01:15:13
this thing that if we're still you know s years is a long time away um and if
01:15:18
I'm still useful to sheres and and I'm still enjoying it then I could be there
01:15:23
I don't have any desire to like leave it at this point but again like business has changed so
01:15:28
much and just might not be a fit at some point so I'm like open to that too you're still very young eh um I I had um
01:15:36
Anna Mo on the podcast a few weeks ago so she and she she sort of talked about um zuru as being um a mountain that she
01:15:43
climbed and she wants to climb more Mountains that's the analogy she uses for you it's just she as is right now
01:15:50
yeah I think there's definitely like other things yeah what is it um there was definitely a point where I
01:15:57
felt like it was a big part of my identity and um I think that was healthy to remove myself and try to
01:16:05
um you know separate that a bit and see you know develop who you are in the world and outside of always being
01:16:15
um like tied up into one thing cuz it's all of our thing and it's also lots of
01:16:20
other people's thing now too and um I heard someone um describe writing the highs and lows like
01:16:27
if you connect yourself so C so tightly to something that you will then feel those highs and lows but you don't
01:16:33
always have control over those so um yeah what is that I love making cool stuff that has an impact with cool
01:16:42
people you know I like that like that just guides if I think like that's I'm
01:16:48
not actually you know I'm complicated as we all are but like you know if I sum it
01:16:53
up like what do I love and what do I get a kick out of like professionally it's
01:16:56
that and those are the ingredients and so if those are there then those are there and then um personally I love to
01:17:02
laugh and I have like a I notice that every day I'm not laughing enough today you do you you do have a I've
01:17:12
listened to just about every podcast you've been on in anticipation for this
01:17:15
you do have a real easy laugh a real easy laugh um and it's it's really cool
01:17:20
yeah it's been quite of serious today I think that's good though it's been
01:17:24
really interesting to pick your brains yeah has it been too serious have we been too serious it's been quite serious
01:17:30
I thought we want more laughes um um I thought you might have asked me about running oh we we were going to go for a
01:17:41
run um where was it last weekend last weekend but some something came up yeah you're back running again yes well I've
01:17:47
never really run and I think this is um you know being here today or like being asked to come on it's huge because I
01:17:55
have followed the podcast you know long time listener first time caller um but have listened to the podcast from the
01:18:03
earliest day like I remember listening to the hype episode which was like a minute long where you were just like
01:18:08
hyping what the podcast was going to be about God how do you have time like the last three three years I've been doing
01:18:14
this podcast like you've been running this big business you you know um dealt
01:18:18
with you fertility stuff you've had a baby how do you have time to listen to
01:18:22
like junky podcasts like this it's not junky it's amazing and I did think um it was a
01:18:28
real Catalyst for like helping me like start running cuz I've never been a runner like I'll give it a spt like I'll
01:18:35
give like maybe two or three months and then I fall off the weon um but there was this whole thing about cuz it was
01:18:40
called Runners only and it and I was just like look I'm going to put this on
01:18:45
and go for a run every time it's on and um I did and then I got so into it and I
01:18:51
think like what happened is like because I was listening to this thing that was about Runners and for runners I like
01:18:57
took that identity whereas like before I never really I I thought I had to like a
01:19:03
runner was a thing that you were and it was like well I'm not that yet and I
01:19:08
never kind of put in the work to get it but um I think you've even shared the
01:19:11
line like if you run you're a runner or absolutely yeah yeah yeah I I hate that
01:19:16
people say oh I'm not a I'm not I'm not a runner like you or I'm not this it's
01:19:20
not about speed it's not about distance it's not about anything yeah and um so I
01:19:25
like kept at it largely because I just felt like I was in this community of Runners but really it was just like
01:19:30
listening to your podcast and then listening to people talk about running and I got way more into running and um
01:19:36
you know the podcast has changed so much now but it's like it's so unique and
01:19:40
that um the stories that you tell of people and um you know I I like it feels like a real honor to be here because I
01:19:47
know the people you interview I know the stories that you tell you know it's like
01:19:51
it's really special and I think um like one you know like I think I say like I try really hard or I'm a bit of a
01:19:59
try hard I Tred to like reclaim that word yeah it's a bad R it does get a bad
01:20:05
R cuz I had to give a talk back in Liv and I was like really nervous about it and I was like why are you nervous and I
01:20:10
was like it's because I think someone's going to stand up and say oh you're try
01:20:13
hard and then I was like you know cuz you play your fears out and um I was like Hey that wouldn't even be that bad
01:20:19
it's like what does that even mean like you try hard it's like I actually love
01:20:22
that yeah it's a good thing and um I think in a space like the people you profile and the way that you profile
01:20:28
them I think um it's it's celebrating a success in a way that was celebrating
01:20:34
life and stories of new zealanders in a really proud way I think that's really
01:20:38
special well I'm I'm so proud of you not not not just because we're family but
01:20:42
yeah I mean you're just a great New Zealander and you've done um you've done
01:20:45
really well um yeah yeah part part of the aspect of your story that I love is the fact that you're from you know this
01:20:51
this small shitty little town in New Zealand and you've done this amazing thing
01:20:55
um it's great L's actually great do you want to be do you want to get into politics and be like the Horan
01:21:03
or like r or something or the mirr is that what you're angling for posters like like um I don't know it's a like
01:21:12
it's just a really I think places yeah it's just nice to feel positive about what you from oh know I
01:21:19
feel I feel yeah I was born on L and we we moved to Hastings and then to paly North but um um yeah I've got a massive
01:21:28
connection to living like um at n and Grandad's place you know your dad's
01:21:32
parents and my mom's parents um we had Christmas day there and I used to get so
01:21:36
excited about it because they'd be like God I don't know maybe 50 cousins
01:21:40
running around like it was just a massive event it was so cool it's true yeah so cool um yeah oh back to yeah
01:21:47
back to the running thing like the one big thing that I get out of it and um I say this to other people like just the
01:21:54
the mental Clarity and the mental health benefits um is that a big thing for you
01:21:58
totally yeah and I think um it's it's a real mood changer in so many ways and I think it's like
01:22:06
something like this is the longest stunt I've ever stuck with running and um I
01:22:10
reckon it's like a huge part to do with the podcast because it like taught me to
01:22:14
make it social or it made me made me realize like connecting in with something was what like claiming the
01:22:20
identity and we do that like with shares users as well it's like if you invest
01:22:24
you're an investor you know like claim it like that's all part of what helps
01:22:29
stick you inide you know keep you at it cuz this beginning of anything is always
01:22:33
really hard and like running um it doesn't actually get easier I've now learned it doesn't no but you you know
01:22:42
you you just adapt and you have an ability to do more yeah but it's always like challenging in some way and like
01:22:48
you might feel different and like things that might have like it's always a a
01:22:53
challenge and I think there's something nice about um yeah I think it's just so
01:22:58
great you get to get out see different things now it's like a social thing for
01:23:01
me I get to catch up with people um and yeah like I reached out to you and your mom cuz it was like and in ockland know
01:23:08
you guys are runnner you know it's like a nice way to connect with people and go
01:23:13
yeah actually yeah it's really social and you yeah you don't have to um yeah
01:23:17
you can you can go slowly so it's a conversational pace and turn it into a social thing yeah do you when you go oh
01:23:22
hey by the way it's worth pointing out um we just heed up this Podcast chat through DMs on Instagram you didn't make
01:23:28
me go have you got a PA or an assistant I do have some help w i I didn't have to
01:23:34
go through your assistant or anything if I was you I would have like put me onto
01:23:36
the assistant that would have been a flex you're so humble um well we're a family and
01:23:46
um but what a power play um and as I say like I'm like genuinely love the podcast
01:23:53
so I think like it feels really cool to be here and um yeah I think oh the running thing one other thing I'll say
01:24:00
about it is it's like so much of life is hard and you don't choose it to be hard
01:24:04
like unexpectedly hard stuff just pops up all the time and then it's kind of
01:24:07
nice like what I find with running is cuz it CU I do find it hard it's like it's nice to choose to do something
01:24:13
that's hard and then you get used to dealing with hard things so then when they pop up randomly you're actually
01:24:19
more equipped to deal with it 100% 100% yeah there's a slogan I really like it
01:24:24
says um it goes something like hard hard Choice Easy Life Easy Choice hard life um yeah and running definitely fits into
01:24:31
that category I've got a couple of um I was going to say like um sort of easy
01:24:35
questions to finish with but maybe they not be they may not be easy um are you proud of
01:24:42
yourself y y yeah yeah you should be I like asking that one because um yeah a lot of people find it a real challenge
01:24:50
new zealanders I think in particular find it like a difficult question to answer because it almost seems like um
01:24:55
it comes with a bit of I don't know like stigma or embarrassment to say you're
01:24:59
proud of yourself yeah I do think like because as I said I've just like come
01:25:02
back from Australia and one thing I did notice while I was over there is like that kiwis do have some real baggage
01:25:08
associated with success or something good happening to you like I think we have a real strong like the success we
01:25:14
really celebrate or the good things we really celebrate is where we see that someone's put in lots of work or um we
01:25:21
really love those ones but it's like if some if something happens to someone and
01:25:25
it's just like an easy one we don't tend to celebrate that as much whereas it's
01:25:30
like it's the same you know like I don't know why it's like I think we really
01:25:34
glamorize the um the hard path to being happy or being successful being all those things and um
01:25:44
so I do like there is a complex relationship there but I think at the end of the day do I act in a way and
01:25:49
show up for the people in my life how I want to yeah I try really hard to do that and I'm really proud of it have you
01:25:55
encountered um much in the way of like tall poppy syndrome um I don't know not really I think in
01:26:04
little ways probably like but not a an event that sticks out maybe more myself or or
01:26:12
something like that yeah what what would you say your best and worst habits are if Ben was here what would he say
01:26:21
just in worst habits um um best and worst best is that I do laugh a lot and I like to laugh and I
01:26:31
can habit of laughing is good um laugh it is it is great and it makes the person you're talking to it makes them
01:26:37
feel great and it's good laughing is powerful I like to um I just get a kick out of it
01:26:44
yeah so I like think that's a habit I try to um keep it uh worst habits I don't know Ben would probably say heaps
01:26:52
of stuff what what would he say like are you like are you too hard on yourself at times uh
01:27:00
yeah yeah y probably okay well that's a bad habit isn't it that's true well I
01:27:06
don't know I suppose it's a I suppose it's like a double-edged sword in a way
01:27:10
isn't it yeah yeah but what and what about your in a voice is your in a voice
01:27:14
quite nice no I'd say it's ways negative um quite [ __ ] the amount of people I've
01:27:19
had on the podcast that say that like real high performance people like michaa blide from the sevens
01:27:27
um yeah but but you catch yourself when you're not being kind to yourself and
01:27:31
you got to re redirecting it yeah yeah try to yeah but it's like like I think
01:27:37
like anything it's a constant work on and I think like um and I think it is for everyone I really do yeah yeah what
01:27:47
about um mistakes or regrets nothing Springs to mind that's great yeah I tend to have a no regrets
01:27:55
policy I like like um yeah it's just like a um I think like it always regrets you
01:28:04
always it always feels shitty to do something that feels like it clashes with your values or something so now if
01:28:10
I'm ever on the fence about something I'm like what are you what would you do
01:28:13
you know cuz you can get caught up in the shs or the this and the that and you're like actually what would make me
01:28:18
feel really proud to look at myself in the eyes at the end of the day and I tend to just make those decisions more
01:28:23
often yeah do do you have any like um like pillars when it comes to values or is it just be a good person I think
01:28:30
Integrity like doing your actions and your behavior you know what you say and your behaviors should try and match up
01:28:35
as much as possible and um and then I think fun is a real value and try to like look for
01:28:44
the the good or the Joy or the light-heartedness um and then yeah like working with others teamwork being a
01:28:52
good person for with in other people you know with other people um what else oh like trying hard you you can't really um
01:29:03
either pick the outcome or you're not always in control of that but I think like I like to when I show up try to
01:29:12
give it my all like I I feel like I do really try hard you know yeah I I I say to people like if if you if you try hard
01:29:21
like if you legitimately try your hardest at anything you you may not always win or be the best but you will
01:29:26
be surprised at how far it takes you yeah you will be like really surprised do you think they um they really good
01:29:31
values to set um were you guys you were you religious we're a very religious
01:29:36
family were you very religious family we weren't raised relig did you not go to
01:29:40
church every Sunday no um no we didn't yeah but did you yeah yeah until I was
01:29:47
old enough to make my own decisions um but I like I look back now and it's um you I I describe myself as a
01:29:54
is now but the um like the Catholic values for the most part they're pretty good sort of values or cornerstones to
01:29:59
have um but I think you can have those without being necessarily Affiliated to a certain religion yeah yeah I think um
01:30:07
what did I I read um where I listened to a podcast it was a guy talking about happiness it was on like one of Oprah's
01:30:13
ones um I think she's written a book with him or something and it was like what makes people what are the keys to
01:30:18
happiness um always love reading something like that who it like J sh or um but one of the ones one of them was
01:30:27
like about being around things that make you feel small like and that's where
01:30:31
like say religion or for some people it's n like for me it's like nature or
01:30:35
being part of something that's bigger than you um and helping yourself like see that and I think that edit is really
01:30:42
important like it doesn't that's not religion for me but personally but um
01:30:48
that's like I like being in awe of something or feeling part of something bigger I think that's a really like
01:30:54
something that just grounds you a bit more yeah absolutely what's last one what would your definition of success
01:31:04
be I think having a positive impact and that can be like in the small or in the big
01:31:12
like I'm I am aware like through shies we have been able to impact people in a
01:31:17
really big way to really like and if we keep ated and keep doing more around that like that can be
01:31:24
something that could change people intergenerationally you know like changing the way people feel about money
01:31:31
people feel about wealth the choices they can make that's huge and um and if
01:31:38
that's I get to do that through this channel like that's amazing and that's
01:31:41
really cool that would be successful for me um but at the same time it can be in
01:31:47
the small things like I as I said like just want to be a good sort to the people in my life to show up for my
01:31:54
friends for my family to try really hard and what I do I think it's can also be
01:31:59
the success and the act of it not just the outcome of it I think on your Lissa Carrington one um podcast she talked
01:32:06
about it needs to be about more than the middle and I do think I think you got to
01:32:12
like well for me personally I need to decouple my personal success from an outcome although I am like people that
01:32:19
know me really I'm really competitive I'm really like like I'm all those
01:32:24
things I know at the same time to be fair like you you you don't like create
01:32:29
what you've been a part of creating and have the success you've had without
01:32:33
being competitive and driven and hardworking and all those things you just it just doesn't happen yeah yeah
01:32:38
and like my mom you know she has been a huge influence on my life and she um you
01:32:44
know really taught me about like growth mind she coached me like from such a young age it was always like can't do
01:32:51
what's made to do you know like she's played a huge role in um you know helping me the way I you know like so I
01:32:59
think that's also part of it it's like um it's just also recognizing yourself
01:33:04
like the bits of other people in you and like that is I think that's really nice
01:33:10
yeah I I actually heard you say that in another podcast um talking about Auntie Jenning um saying um you thought it was
01:33:16
her quate but it was a Henry Ford one if you think you can or you think you can't
01:33:20
you're probably right um but that's I suppose she was your but she was my
01:33:24
auntie so I never I never experienced the you the quotes lady growing up she was just the most um yeah kind and and
01:33:31
lovely Auntie you could ever hope to have and she like coached all all my sport you know all right through and
01:33:37
like now I F think like that's the voice and even just like the voice of where
01:33:41
your brain goes it's like um I realize now like it's so powerful to go like if
01:33:46
you're in a hard situation it's not that you're not going to get out of it it's
01:33:49
just that um you haven't found the right path yet out and I think that's a
01:33:53
different you know it's like it's nice to know and I Reon like she just taught
01:33:56
me so much of that out of like um I'm so grateful for that and I um I think it's
01:34:04
you know hugely shaping I'm just going like there's a way through here or um
01:34:11
yeah God they must be so proud I'm I I'm I'm so proud I think the last time I saw you was probably at um
01:34:18
ad and Anna's Funeral that was pre- shies um yeah that's annoying that yeah
01:34:24
that you people like Nana who she was a huge influence in our lives she never got to see any of this yeah I think
01:34:33
um I mean for family like family and like coming from such a big family it's like
01:34:40
there's a real Legacy in that though way like I do think um it's not always like
01:34:44
there's a I'm a big fan of the musical Hamilton and um love not the town not I
01:34:50
do love the town too love rip rip all the towns a handful have you been to the Hamilton Gardens yeah wonderful the big
01:34:58
giant door what is Ambassador for towns that get a really bad R um to Sonia's
01:35:06
coming for you um but um there's this nice line that um Legacy is planting seeds in a garden you won't get to see
01:35:15
and I think of that I think that's quite you just that's what that question
01:35:18
triggered to me it's like it's not often um you don't always have to be around to
01:35:23
experience it but it's like your legacy is felt and all the things that you create while you're
01:35:28
here jeez you're wise aren't you so wise well that was from Hamilton the
01:35:36
musical s that wasn't me okay you're not claiming it like your mom with the Henry
01:35:42
is it you know yeah um I didn't like I think I like to seek edit you know like I listen to the
01:35:50
podcast I listen to lots of you know I think I like to like soak up as much wisdom from others as well yeah hey well
01:35:57
thanks for coming on the podcast today yeah thanks for having me it's it's
01:36:00
really really cool to reconnect bloody um yeah before we finish is there anything that anything that we haven't
01:36:06
touched upon that you wanted to touch upon did we miss anything I mean I feel like we've gone around the place yeah
01:36:16
nothing nothing Springs to there's always a p to there's always a p to Sonia Williams um co-found of
01:36:24
sheries and 3o of sheries and my cousin thank you so much for coming on the podcast yeah thanks for having me

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Episode Highlights

  • Sonia Williams: A Gamechanger in Investing
    Sonia discusses her journey in creating Shes, a platform that democratizes investing.
    “What you've done is just gamechanging!”
    @ 02m 00s
    November 06, 2024
  • Navigating Life's Changes
    Sonia reflects on the impact of her uncle's health crisis during her teenage years.
    “You can just see how quickly things can change.”
    @ 12m 07s
    November 06, 2024
  • The Goldfish Analogy
    A metaphor about exposure and inspiration, comparing life to a goldfish seeing above water.
    “You're going to be like, what did I just see?”
    @ 19m 24s
    November 06, 2024
  • The Importance of Family
    Discussing the significance of family and its impact on life choices.
    “Family is really important and we're from a huge family.”
    @ 27m 31s
    November 06, 2024
  • The Hardest Year
    Parenting is harder than the first year of business, according to the speaker.
    “I found it really hard and it is hard in different ways.”
    @ 37m 43s
    November 06, 2024
  • The Power of Teamwork
    The speaker emphasizes the importance of teamwork in building a business.
    “It really taught me the power of teamwork.”
    @ 47m 24s
    November 06, 2024
  • Investing in the Future
    Discussing the mindset of investing in a future business.
    “You're building an asset that you will continue to sell.”
    @ 53m 38s
    November 06, 2024
  • Disrupting Leadership Models
    The unique CEO structure promotes shared leadership and collaboration.
    “It’s less ordered or structured as people might believe it is.”
    @ 58m 00s
    November 06, 2024
  • Values that Matter
    The company's core values emphasize care, teamwork, and striving for excellence.
    “Chase remarkable, in it together, always care.”
    @ 01h 08m 10s
    November 06, 2024
  • Financial Empowerment Vision
    Aiming to create financial empowerment for people through innovative solutions.
    “We help people realize that financial empowerment is possible.”
    @ 01h 14m 33s
    November 06, 2024
  • The Impact of Running
    Running has transformed my life, offering mental clarity and a sense of community.
    “It's nice to choose to do something that's hard.”
    @ 01h 24m 11s
    November 06, 2024
  • Defining Success
    Success is about having a positive impact, both big and small.
    “Having a positive impact can change people intergenerationally.”
    @ 01h 31m 06s
    November 06, 2024

Episode Quotes

  • You just see how quickly things can change.
    Sharesies Co-Founder (AND My Cousin!) - Sonya Williams DEBUNKS Stereotypes About Kiwis & Money
  • It's a really humbling experience.
    Sharesies Co-Founder (AND My Cousin!) - Sonya Williams DEBUNKS Stereotypes About Kiwis & Money
  • A picture paints a thousand words.
    Sharesies Co-Founder (AND My Cousin!) - Sonya Williams DEBUNKS Stereotypes About Kiwis & Money
  • You get to create, no one tells you what you know.
    Sharesies Co-Founder (AND My Cousin!) - Sonya Williams DEBUNKS Stereotypes About Kiwis & Money
  • I think it’s cool to recognize that it is so different.
    Sharesies Co-Founder (AND My Cousin!) - Sonya Williams DEBUNKS Stereotypes About Kiwis & Money
  • I tend to have a no regrets policy.
    Sharesies Co-Founder (AND My Cousin!) - Sonya Williams DEBUNKS Stereotypes About Kiwis & Money

Key Moments

  • Investment Accessibility01:25
  • Investing Mindset53:38
  • Creating Connections56:33
  • Unique Leadership Model58:00
  • Running Identity1:18:57
  • Proud of Myself1:24:42
  • No Regrets1:27:53
  • Defining Success1:31:06

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