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Grant Baker: Backing Liam Lawson, Ferraris, Cancer & The $138M Exit

July 12, 2026 / 01:37:59

This episode features Grant Baker discussing entrepreneurship, personal identity, and his journey to success. Topics include his billion-dollar business ventures, love for Ferraris, and experiences with cancer.

Grant Baker shares his story of transforming a business from 12 million to a billion dollars, highlighting the risks and worries that accompany entrepreneurship. He reflects on his identity tied to wealth and success, questioning who he would be without it.

He discusses his passion for Ferraris, revealing he owns 50 and has a dedicated man cave filled with memorabilia. Grant also touches on his family life, emphasizing the importance of maintaining strong relationships with his children.

Additionally, he opens up about his battle with cancer, describing the emotional and physical challenges he faced during treatment. Grant explains how this experience shaped his perspective on life and motivated him to help others through the Gut Cancer Foundation.

Finally, Grant discusses his involvement in supporting young entrepreneurs and his ongoing relationship with Formula 1 driver Liam Lawson, showcasing his commitment to mentorship and fostering talent.

TLDR

Grant Baker discusses his billion-dollar business journey, love for Ferraris, cancer battle, and mentoring young entrepreneurs.

Episode

1:37:59
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This was a business that at that time was turning over 12 million a year. I'm going to make this a billion-dollar
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business. And I was naive enough to think, "Yeah, it sounds like a good idea." We did turn it into a billion
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dollar business. As we went on, we got better and better at doing that. We bought in Booto bought 56 companies. I
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just this year bought my 50th Ferrari. If you woke up tomorrow and all the money and all the cars were gone, who
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would you be? >> I'd be a loser, wouldn't I? I wouldn't like that. >> What's the hard truth about
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entrepreneurship that no one talks about enough? >> Well, the risk, isn't it? The risk and
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the worry. Does New Zealand have a a cultural problem with ambition and and wealth?
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>> Oh, I I think yes. Surgeon goes, some really bad news. You got cancer. And >> what's that like staring death in the
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face? >> I've been many times where I thought that's it. You know, it's I'm not going
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to recover from this, but somehow you do. You You have to believe things that normal people wouldn't believe. You
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believe in crazy things and they do come true, you know. >> Oh, good. You're here. Come on. This is
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the center of performance. Whenever there's a top performance in New Zealand, it all comes from here. That's
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Lisa Carrington. She's been doing that for days. That's the boys who got the Holland one in To.
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Hey Finn, how's the performance going? >> Top tier. >> Nice. This is our generate room. In
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here, you'll find our top performers helping Kiwis maximize their Kiwi Saver investments. Get in here, Finn.
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Maximize. Generate. >> Putting performance first. >> Grant Baker, welcome to my podcast.
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Yeah, thanks very much and thanks for having me. >> First of all, can I can I say I'm very
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very disappointed you got dropped off in Alexus. Um, your brand new book which you've got out, no pit stops. Every
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single photo in the middle is one of you and a Ferrari. You're you're a massive Ferrari fanboy and you didn't even rock
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up in one today. >> You didn't even offer me parking. What What could I do? >> How many do you have?
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>> I've got seven at the moment and um yeah, two more on the way. So, two in production. And you you share quite a
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bit of your um love of Ferraris on your social media page. Um then you've got like a hell of a man cave. It's
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impressive. >> Yeah, it's very Ferrari oriented. So yeah, I love the brand and I've got in
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the man cave lots of memorabilia there as well. So not just cars. Like I keep I don't know how many Formula 1's I've
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been to. Possibly hundreds. But I've got every every tag that I ever had there and got a lot of Formula 1 driver crash
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helmets and those sort of things. So it's a little like a museum really. Is it is it a museum just for you or do you
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do you show other people around? How how open are you with it? >> Well, definitely not public but you know
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sort of good causes. I I have people around. Yeah. So, you know, kids charities and yeah, that's how the book
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came about really. I got the entrepreneurs organization in there and they said you should write a book and um
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that's where it all started. Yeah. >> So, who is Grant Baker? >> Uh where do you want me to start?
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>> No. Well, if someone if someone someone asked you that um yeah, how would you
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answer it? There's a chat GPT answer. Um >> yeah, >> but no one's in a better position to
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answer that question than you. >> Well, I'd just say I'm a businessman and a car guy. Really? Yeah.
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>> Um if you woke up tomorrow and all the money and all the cars were gone, who would you be?
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>> It's tricky because that really is my identity. You know what I would have worked for? I'd be a loser, wouldn't I?
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I wouldn't like that. Who is Grant Baker behind the public image? >> I'm pretty family oriented. So, you
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know, my wife and Don and I, we're not party animals or anything like that. We're pretty stay at home. Um, have
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dinner at 5:00, you know, go to bed early, all that sort of thing. We're pretty into our kids, so we have got a
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daughter from first marriage and then a couple of boys who have grown up now, but
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>> we still kind of like to be involved in their lives. >> Yeah. So, and they they still want to be
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involved in your life. >> Yeah, they do. We we take them on holiday and stuff. So, cuz we pay they
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they like coming with us. Oh, it's like the dangling carrot, isn't it? No, but but but still, I think it's it says a
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lot if your adult kids want to hang out with you, cuz even the the lure of a free holiday isn't enough to put up with
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mom and dad if you don't like them. >> Yeah, that's right. No, I think we get on pretty well with our kids. Um, one of
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one of them is overseas. One one of them lives in Phoenix, so >> far away. So, we always go out there a
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couple of times a year and make sure we catch up with him and his wife. >> So, you got this new book out. Um, no
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pit spot. No, no, no pit stops. Um, why a book and why now? you you've largely been like under the radar and sort of
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behind the scenes of um your business ventures through your life. Why why come out with a book now in your late 60s?
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>> Um well it's it did start off with that entrepreneurs evening I had at the man
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cave. So I sort of gave a few war stories about business deals and stuff and as you say been reasonably low
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profile. So um they said those are such interesting stories you know it should be in a book and I said well yeah but
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who'd buy it and they said well we would say yeah I don't think I could write a book not not of my skill set. They said
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no we know some people who could help ghostrite it for you and uh you know you should do it. And I'd sort of thought in
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the back of my mind before that sort of from the point of view of my family because you know when your kids grow up
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with you, you know, you're away a lot and at work a lot and that sort of thing when you're doing the sort of things
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I've been doing. So I always thought just in the back of my mind I'd like to do something for my kids so they knew.
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>> And um it's turned out quite interesting actually cuz the kids have all read it
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now and they go hell I didn't realize all that stuff was happening. >> Yeah. How did you how did you find the
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whole process? Is it quite cathartic? Is it um quite nice to reflect? Well, it kind of was because you you forget a lot
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of stuff, you know, you're always living kind of in the now, aren't you? You've done a deal and you're on to the next
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thing. And yeah, to sort of look back and um Christina, the lady who helped me write it, who ghost wrote it. Um she's
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really good at sort of teasing things out because I do sort of forget a lot of stuff or just put it out of my mind. And
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when she teases it out, you start to remember certain things and you think actually that was pretty pretty wild
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time. >> Yeah. So, so the last paragraph of the book, I've got this here. Uh, we all
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have more inherent potential than we can possibly conceive and if we tap into it,
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we can have an adventure that's beyond our wildest imaginings. Mine certainly has been. How many How many How many New
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Zealanders do you think actually reached their full potential? >> Well, Brard, I don't think I've reached
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mine. You know, far from it. Could have done more for sure. Made quite a few mistakes along the way. Could have done
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better. But I think most people don't try. You know, they don't get to their deathbed and say, "Gee, you know, I'm
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really glad I didn't try these things." you know, they think the opposite. I think a lot of people, you know, get
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older and have regrets. And >> I don't have that. I don't have any regrets. >> If you'd put a percentage on it, like
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how close to reaching your full potential are you like 80, 90? >> Oh, I don't think anything like that
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really. 50 maybe, you know. That's why I'm still trying now. >> Yeah. Um, so what's an average day for
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you now? >> Uh, well, three days a week I do a gym in the morning. I have a we're lucky
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enough to have a gym at home. So I got a personal trainer comes to the house three times a week and I yeah I sit on
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two boards. So I sit on the Turner board and I sit on the metered day board and we also have a property company um which
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called the home bakery. Um and I'm the board of that. >> So that's three boards, isn't it? But
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there two public company boards and one private company board. >> Why why used to work? Is it about making
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more money or is it about fun or is it something else? >> Um both those things actually. I sort of
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like it because you someone told me once you got experience at things you become
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unconsciously competent and I think that's sort of where I am. You just because you've had a lot of experience
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and you know stuff you know when when opportunities come along it's pretty easy to recognize something good or bad
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or you see the pitfalls and oh the other thing I do quite a lot is help young guys. So I've just actually through the
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Instagram weirdly enough I get direct message from people and say you know I'm doing this business and not sure exactly
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what I'm doing and could you help me and I get more than I can handle to be honest. So that's another benefit of the
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book. I think people can look at that and think well if I want to do stuff that maybe this is a bit of a guide but
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I have helped quite a few young guys and it's interesting in New Zealand there's
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young people who are really really doing well who are completely below the radar
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who I've met through that. I mean, I've met guys who are worth I mean, hundreds of millions of dollars, guys in their
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30s, you you wouldn't know who they were. >> Yeah. But they're making a lot of money,
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and you might ask why why they would need help. But it's kind of, well, I'm making this money, you know, how do I
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reinvest it? You know, how do I get out of it when I want to get out or should I
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raise more capital and make my business even bigger? You know, there's a lot of questions that people don't know the
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answers to. >> So, yeah, I do I did quite a lot of that. >> Yeah. Well, I I think at like at your age, in
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your late 60s, you need you need purpose. Eh, you do need a reason to get out of bed in the morning.
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>> For sure. I don't know what I don't want. Really bad at golf. So, I've tried I've tried that. I'm still trying, but
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I'm not very good at it. >> Is it too slow for you? Does it I suppose if you have the occasional like
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really good shot where it just feels, you know, flawless, um, that must give you a bit of adrenaline hit, but I think
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the game of golf is probably a bit bit slow for you. >> Yeah, those shots are few and far
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between as well. Yeah. No, I I think it's a great game, but I'm just not very good at it. And um
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>> my old business partner, Eric Watson, I'm sure you're going to ask me about um
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he always used to say, "If you can't win, don't play." So, I feel a bit like that about golf. Yeah.
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>> So, you're you're currently um you alluded to this before. Um non-executive chairman at Turners. Um what what does
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that mean and what does it look like? You've been doing that for years. E like 20 years.
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>> Uh not quite. About 18, right? I think it's coming up 18 in September. Um well it's there's there's kind of some
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really long answers to that because I don't know how much you can ask me later but where we started with turn we
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started with a company called Dorchester so in the middle of the GFC sort of 2007208
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we bought into this myself and my business partners we bought into Dorchester Finance.
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>> Yeah. 20% of the company for 400k. >> That's right. Yeah. And it was it was crazy like a year earlier that 20% would
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have been worth I don't know 15 or 20 million and you know it just went to crap the whole industry and I think 65
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70 finance companies had gone broke. >> So we bought into it and I had to do it in a day. So we had a the guy who sold
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it to us was in pretty distressed position. He had to sell it and a whole lot of other things.
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So we bought we bought the 20% and then got to look inside and it was like way worse
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than we thought which was it was kind of good in a way because it just needed like super drastic surgery
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and um the first thing the first thing I did there was just say well you know we
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bought 20% substantial security holder actually the very first thing I did was rang Hugh Green who was since passed
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away but rang him up never met him before but uh said hey we bought 20% of the company I think I mentioned in book.
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He said, "Would you like some more?" Was the first thing he said, but anyway, then he said, "Uh, oh, better come and
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see you, Laddy." And he called me laddyy from then on. And um he said, "You know,
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what are your plans?" He said, "Well, you know, this was a company that was worth 7 or $80 million, you know, a year
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ago. We'd like to make it that again." And he said, "Well, I'll I'll match you. You put money in, I'll put money in."
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And he was true to his word. But then, so I was very very involved. I've always been non theoretically non-executive,
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but I was pretty executive in those days. And then the second thing I did, I said to the board, um, look, I need to
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be chairman of this place. Um, and, uh, existing chairman said, like, I get it. So, he went. And I've been chairman ever
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since. And I've gone from being pretty hands-on to pretty hands-off now. >> So, I talked to Todd, the CEO, probably,
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you know, once a week now. Obviously, monthly board meeting. We have the odd, you know, project and stuff we do
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together, but I wouldn't spend huge amounts of time on it. But um the reason for going you know back in time is once
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we got into the finance business we figured out you know the big the biggest thing the two biggest things it's when
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you lend money to people the biggest thing is to get it back you know otherwise it doesn't last very long
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that's what had happened to all the others but um it was having getting the origination right so getting the deals
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to you and the right sort of deals and we were mainly financing cars at that stage so we approached Turners um who
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we' had nothing to do with at that stage and tried to get their business and um the guy was the CEO at the time refused
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to see anyone and I said oh I like ringing I'm important guy so he'll talk to me but it proved not to be true so he
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didn't talk to me and um I said in the board meeting just as a joke said we should buy that business and sack that
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guy but somehow it started Elon Musk it was a bit like that yeah but it it was just almost inest you know but yeah we
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just started like that and every actually you know that sort of makes sense we could buy that business and
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then we'd have our own origination and we'd grow our finance book and you know it would all be in house and we at that
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time um Dorchester still had an insurance business as well >> so they actually had an insurance
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license um which most car dealers will offer you insurance but it'll be someone else's insurance whereas we we have our
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own so we thought yeah we could write insurance business as well so we sort of that germinated and um
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thought well how could we buy some shares so we found out Milford Asset Management
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owned the 20 20% of um Turners. I thought well maybe we should approach them. So it was when Brian Gainner was
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alive. So I went and saw Brian and said you know how would you feel about selling us your 20%. And it was just
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perfect timing because he said oh well Turner is very sleepy and um I've tried to get in there and make a difference
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but I can't do it and you might be better at that than me. So yeah we're happy to sell it to you. So we bought
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just under 20% 19.9% and then we're in the Turners business. So those are the days I was very active.
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I was active in all those things and um yeah then we got a guy on the board in Turners and then subsequent to that um
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we thought this is really good. It would be really good for us and we'd like to own the rest. So we made a a full
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takeover offer for the balance of it. >> Yeah. And it's an incredible business now. I don't know how how much of this
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is your fingerprints but yeah it was a sleepy business as you say. It was just like a a car auction place where um it
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was always a buyer market. If you if you needed if you were moving to Aussie and
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you need to sell your car in a hurry, you go to Turners and now it's this massive massive um beloved Kiwi brand.
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>> Yeah. No, we've made it huge. And the sort of model was um that we'd be vertically integrated so that we would
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sell cars, we'd finance those cars and we'd insure those cars. And I said we had our own finance company called
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Oxford Finance and we've got an insurance business called Autoshore where we have our own insurance license.
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It's quite a quite a big deal to have an insurance license, so we're our own underwriter. And uh that model came from
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I'd previously worked in the office equipment business and that's where we made all our money was in finance.
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>> So we thought well tennis makes quite modest money on the cars we sell cuz they're generally quite lowric cars. So
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you can't make that many dollars out of a low price car. I think on average we sort of make $800 $1,000 a car and just
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just working on volume. But if you finance and your insurance, you can just you make a decent margin out of it and
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uh you can afford to be in business and make some profit. >> And from the board side of things, do
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you do you have a say in um like Tina from Turners or is it is that done at a much lower level and you only learn
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about Tina from Turners when ads start popping up on YouTube? >> No, I'm involved in all those things. So
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we had a a marketing subcommittee because I don't know how long ago this was. I think we've been involved with
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Tina five or six years now. But previously, we used to do ads that were like supermarket ads and I absolutely
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hated them. And said, you know, we've got to change that. I remember saying to Todd once, I said, "It looks like we're
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a supermarket." And he goes, "Yeah, that's the idea." I said, "Not my idea. I don't like it." And but it just took
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us ages to to figure out something. And so we we set up like a subcommittee to look at advertising. And there was me on
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it and um one one of our other directors and um he had known a guy from Sachis a
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guy by the name of Kim Thorp who I think used to be the he used to work in Sachis
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in New York. I think he was international creative director anyway high up in Sachis and he's he's retired
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but we um we got him to come and say you know what what could we do better and he
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sort of embraced it and came up with the Tenis returners idea and yeah and then we um yeah we interviewed prospective
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people to be Tina and uh yeah we got a guy um to actually write the ads um so so Kim came up with a concept but not
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the production or you know the copywriting and all those sort of things. Um so we got um Daryl Parsons
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who had done work for us at 42 Below >> and I don't know if you remember 42 Below advertising but it was pretty
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irreverent sort of stuff >> and we thought he could add a you know some real life to it.
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>> So um yeah he came on board and he does all the writing and production does a
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very good job of it and sort of presents Tina in the way that we wanted it to be
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done. So, I had her on the podcast, Bubba the comedian, um on the podcast last year and um it did some really good
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numbers, you know, like like better than some all blacks and um you know, political leaders. Um that's a lot for a
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person that's basically um shot to fame through, you know, being the face of an ad campaign.
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>> Yeah, it's funny. I funny enough, I've never met her. So, I when we chose, we
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just got videos of all the people who were applying for it, but I've never met her. But I think she and Daryl doing the
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production, they get on really well. They're like a team. >> As a man in your 60s with a business
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brain, are you are you seeing this and going but I I don't get it but let's give it a go or or does it connect with
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you immediately and you think Yeah. >> No, it connects with me. I'm pretty freeth thinking on things. Yeah. I'm a
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boomer, but I don't think I think like a boomer. Yeah. >> All right. Let's go all the way back to
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the beginning. So, born September 1957 in Mongadi. Uh earliest memories. My very earliest memories are
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standing in my bedroom when I was supposed to be sleeping waiting for my dad to come home from work cuz he had a
00:17:35
a new UV dub beetle and I love I always love cars and I don't know how old it would have been. Probably you know two
00:17:39
or three or something like that but I can remember standing at the window cuz I wanted to see the car come up the
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road. It's about my earliest memory. >> Yeah. Yellow one, right? >> It was red. I always thought it was
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orange. I think orangey red. Yeah. Uh what's what's something from your childhood that shapes how you still
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operate today? Um there's pro probably a few things. I mean my parents were quite commercial so
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they were both like neither went to university. My mom left school at 15. My dad went through to the seventh form but
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I think they both quite smart like but in my mother's case. Um you know girls sort of left school and got married type
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of thing you know that's what so she was married pretty young at 18 I think. >> The done thing back then wasn't it?
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>> Yeah it was. It was the thing. someone in your village, marry them and >> yeah, it was done. But they they were
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very keen on getting ahead. So, um, you know, right, they're always scheming and
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trying to figure out how to make more money and stuff. And they did they did quite well from very humble beginnings.
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My mom, my mom was from Kaggle and my father's born in so you know, they're not big city folks and their parents
00:18:41
were quite humble and stuff, but um, they ground away and tried businesses, did a lot of property stuff and they
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ended up owning a sort of mini property empire. They owned I think it was 55 houses in the end.
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>> So you know the mangry home they we lived in there and then they moved next stop was Parnell but they kept that
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house and um then kept the panel house and bought another one and so on and over their lifetime they accumulated a
00:19:05
lot of property but that was very shaping for me in their time in my childhood cuz I used to listen to them
00:19:09
all the time. But probably the other thing was that um I wasn't I was okay at school average I would say but I didn't
00:19:16
try very hard either. And my father wanted me to be academic or both my parents did really. My my uncle was a
00:19:23
nuclear physicist. So there's some brainy people in the family at least one. >> But I just did I just didn't try very
00:19:29
hard. So my father used to say all the time, oh you're so bloody dumb, you know, you'll never get anywhere. And I
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thought instead of being sort of knocked down by that, I was well I'll be showing
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you, you know. So I think those are the two things that shaped me really. >> Yeah. They were obviously quite driven.
00:19:42
So they they they had that brand new V-Dub that we talked about when you were a kid. um got the first rental property
00:19:47
when when you were 5 years old. >> Yep. >> So, did they have like a like a a grow
00:19:51
an abundance mindset with money or a scarcity mindset? >> No, they were not spenders at all.
00:19:57
They're real tight. I hated spending money. So, yeah. I mean, my my father loved a beer, but he would allow himself
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two beers at night and never more because didn't want to spend any more money. >> Well, that's discipline as well.
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>> It is. He was he was disciplined. Yeah. >> Um so, you went to 13 different schools.
00:20:13
Uh >> yeah. Why? Why did you go to 13 different schools? >> Well, a couple of factors. So, my father
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ended up he sort of worked he was in the civil construction area. So, he sort of
00:20:24
worked his way up. He wasn't a qualified engineer, but he basically did an engineer's job and um he worked his way
00:20:29
up the ranks and he ended up running a company called BitMix, which is a roing company and um they transferred him
00:20:34
around a lot. So, that was part of it. So, you know, we went into the cargle even for a while. So there was that and
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then there was the, you know, buy the next house and the next house would be in a different area. So you'd go to a
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different school. >> What did that teach you about people and relationship building and
00:20:51
going to a new school is traumatic for for kids? >> It is very traumatic. Yeah. >> You had to be learn to meet people,
00:20:57
didn't you? And be socialable and all that sort of stuff. So I was quite shy. Probably still am. And uh
00:21:02
>> yeah, but you just had to make a go of it. >> So after school you go to teachers
00:21:07
college. Um what were you thinking? >> I was thinking um well teaching my my grandfather was a a school teacher. He
00:21:16
was actually headmaster in the end. He was a headmaster. I think it was papay primary school. So um he thought it was
00:21:22
a great idea. But my thinking was I didn't really know what I wanted to do. And uh in those days you got a bery for
00:21:27
going to teachers college. So you could go to university you'd end up with a university degree. Uh but you didn't
00:21:32
have to pay for it. So they'd pay all your fees plus some money on top so you could you could live. So, I like that
00:21:36
aspect of it. And also, there was like seven girls for every one guy there. So, it was sort of appealing as well and and
00:21:42
lots of holidays. >> Yeah. But do do you know how many how many uh teachers in New Zealand have
00:21:46
Ferraris? >> No. No. Not too many. Yeah. Yeah. >> So, when did you when did you drop out
00:21:52
of teachers college? >> I got to my third year. >> Oh, wow. >> Yeah. So, I did I did two and a quarter
00:21:57
years. So, we had exams sort of at the beginning of the third year and um Oh, I didn't even go to one of them. and um
00:22:05
they called me in. It was sort of for a disciplinary meeting and uh so you know if you don't put your finger out you're
00:22:10
going to be gone. >> And I said oh don't worry I'll just leave anyway. So so I just went
00:22:16
>> yeah I probably was probably the bigger this that was the trigger but I went to
00:22:19
um they had this thing where you call it going on section where you go and you're
00:22:24
in a classroom with a teacher you know getting ready to be a teacher and I went to Myra Intermediate and um which I
00:22:31
don't know what it's like now but in those days was in Hamilton. It was a pretty rough part of Hamilton and
00:22:35
there's kids throwing chairs at you and those sort of things and you could strap
00:22:38
in those days. So um I I told the the teacher this kid threw a chair at me and he said right kid you know come with me
00:22:45
and we out the back room and he says you need to be witness to that. Got six of the best
00:22:49
>> you know I don't know if I want to be involved in all this but didn't feel so
00:22:54
good. The kid did behave afterwards though punishment honestly bring it back. Yeah. Um, so when when you um got
00:23:02
kicked out or left teachers college, how did it feel at the time? Did it feel like a failure? Fail fail at the time?
00:23:08
>> No. No. No. I didn't I didn't care. >> You invested so much time though. >> Yeah. I was lucky enough to be kind of
00:23:14
smart enough to get by without trying too hard. So, you know, I mucked around a fair bit and I was into motorbikes in
00:23:19
those days, which still am a bit, but >> so I had a few mates there and we'd go riding all the time. So, we had quite a
00:23:25
good time. And um it's not like I put my heart and soul into it. Done enough to pass the first two years. Anyway,
00:23:32
>> I've got a photo here to show you. Um this is that's a book that your parents
00:23:36
gave you. >> Oh yes. Yes. >> When you What age did they give you the book Making Money Made Simple?
00:23:43
>> I would have been in my 20s, early 20s probably. >> It's very interesting book to give a
00:23:48
young man. Eh, like it's really insightful. >> Yeah. I mean, I I read it, but I I
00:23:55
almost felt offended by it because it's like a 101 version of how to make money.
00:24:00
And I I sort of thought, you think I'm really You do think I'm really dumb, don't you giving me that book? Yeah.
00:24:05
>> Oh, you thought it was too basic. >> I thought it was too basic. Yeah. I wasn't really inspired by it. Well, I
00:24:09
was inspired by the I thought I rejected it and I thought I'll show you how it's
00:24:13
done. You know, >> it's quite funny. That's the difference between you and me. Like I I not that
00:24:19
particular book, but I read lots of books in my 20s like um yeah, The Richest Man in Babylon, Napoleon Hills,
00:24:24
Think and Grow Rich, and look at me. I'm sitting here doing a [ __ ] podcast. >> So, I had the information, but I haven't
00:24:30
done anything with it. Whereas you I I don't know if it was that book in particular. As you say, you know, you
00:24:35
thought that book was a bit basic. I don't I don't think it was that at all. You know, I used to read like books by
00:24:40
Harold Robbins and people like that, you know, like, >> you know, people living life large, big
00:24:46
adventure, you know, making money, driving fast cars. That's me, you know. >> So, one of your early jobs after
00:24:52
dropping out of teachers college was um a journalist at the Wetto Weekender. >> I wasn't a journalist. I was a I was a
00:24:58
salesman. >> Okay. >> Yeah. >> What were the Yeah. And you worked under um the great Barry Common?
00:25:02
>> I did. I did. Yeah. >> Yeah. What What were the big lessons you got from Barry?
00:25:06
>> I got a lot of lessons there, actually. So he he was a journalist. Um he was a
00:25:10
financial journalist and he'd been I think working down in Rooua for I think is it the press down there? Whatever the
00:25:15
daily paper is. He'd been working there and he just decided he was sick about writing about people making money and he
00:25:21
might make some himself. So he started this publication called the White Out Weekender magazine and uh he'd only been
00:25:26
in business six months and um he'd sort of I don't know just winged his way into it really. He had gone from
00:25:34
the journalism side because I think journalists a lot of they know a lot of stuff but they don't practice it you
00:25:39
know >> so but he he'd gone the the whole way to practice it >> and he was doing a pretty good job
00:25:45
because a lot of people had started in the newspaper business and failed just about everyone who started
00:25:49
>> cuz you know the old publications were king at that stage the white times or whatever
00:25:54
>> but he he'd survived for 6 months and um >> yeah he was he was just a very persuasive guy I haven't seen him for a
00:26:01
long time probably last 10 years ago or something but he It was super persuasive
00:26:05
and um I went on some sales calls with him and I just couldn't believe how he talked people into stuff and it it
00:26:10
wasn't a hard sell. It was just like conversational and you know you end up walking out of that room with a whole
00:26:16
lot of other people's money and I that's a proper lesson, you know, we go in here
00:26:20
with nothing and we walk out and we've we've taken some money off them. You know, I like the idea of that.
00:26:25
>> So yeah, there's one thing you talk about in the book how um he told you people say no seven times before they
00:26:31
say yes. Um, which I read that I read that sentence like a few times because it seemed really interesting to me
00:26:36
because it's it's quite PSDA quite annoying but it seems to work. >> Yeah. >> Yeah. It's not that is a true statistic
00:26:44
but I don't think it's the way you just ask for the sale seven times but yeah please please please you don't sort of
00:26:49
do that but you'll just try different angles to it. So someone will be saying you know not today. So you might say
00:26:54
back say I don't know fair enough but if we did do something you know where would
00:26:58
you put the item would would it fit over there you know would the electrics in your business be right and you just
00:27:03
start asking them questions that are a little bit assumptive about their thinking and you you dig deeper you know
00:27:09
like I used to sell photocopies and word process and things like that for a living and you could do a lot of that
00:27:14
sort of stuff you say what sort of power have you got in here do you have threephase they go oh do you need
00:27:18
threephase and you go oh no just checking you know but you're just drawing them in a little bit you
00:27:23
Yeah. So, so you'd you'd ask seven times but in different ways. >> Oh, so it's not a case of just like
00:27:29
wearing them down and so they say, "Look, Grant, if I say yes, will you just [ __ ] off and leave me alone?"
00:27:33
>> Well, I I have had that. I have had that. Well, a yes is a yes, regardless of how you extract it, I guess.
00:27:40
>> Yeah. Well, that's right. I mean, I'm sure you know when people are selling to
00:27:42
you, you know, sometimes you're just about there and they give up >> and you think, "Okay."
00:27:46
>> Oh, yeah. Yeah. >> Yeah. I You mentioned the um photocopies just before, so um Yeah.
00:27:52
This sort of time stamps the um the period the period. So there were companies like Xerox and and Ubix I
00:27:58
think it was they were massive and photocopers cost like you know 20,000 30,000 bucks. Massive units up up to
00:28:04
$300,000. >> Really? >> Yeah. >> Isn't it wild to think now you can get like a a printer scanner fact like 300
00:28:11
bucks from N Lemings? >> Yeah. These ones are very high-end ones but they produce like I don't know 150
00:28:17
copies a minute and they're like buying a printing press really. Yeah. So Vincent printing.
00:28:23
>> So it was at Xerox that you met Eric Watson >> was. Yeah. He was my boss there.
00:28:27
>> Yeah. What what did you learn from Eric Watson? Good and bad. >> Yeah. I lots of stuff from Eric. I mean
00:28:32
I was quite friendly with him. >> So we're kind of I guess quite similar sort of people. Um I've sort of survived
00:28:38
better in the business world than he has. But he would be much more of a risk taker than I am.
00:28:43
>> Um but he's I guess the if I was to pick a big thing sort of power of positive
00:28:48
thinking. So he would always think very big. Um I remember one time, so you mentioned Ubix before we we ended up
00:28:56
buying Ubiix. So we started off as their competition. We grow so big we bought them. And I ended up as a from went from
00:29:01
a sales rep at Xerox to CEO of Ubix. So was a big business. But that that was Eric's thinking, you know, it's like we
00:29:08
think we want to think big and >> have big vision. And I remember once we were in a sales meeting at Ubix and Eric
00:29:16
getting never knew where he was and I was in the with the the managers in the room and talking about you know next
00:29:22
year's budget and that sort of thing and we're sort of saying you know you can do
00:29:24
5 million you can do 10 million that sort of stuff and Eric walks in and he just goes up the whiteboard and rubs it
00:29:29
all off and he goes let's start that again you know like that's not enough what can you really do and just so
00:29:34
inspirational you know and we did it ended up bigger targets did a much bigger number and thought hell I thought
00:29:40
my numbers were bigger I would have content. But >> yeah, we just thought so much bigger.
00:29:45
And when I first went into business with him, >> um he said to me, "Oh, you should come
00:29:49
work with me and have some shares in the business. You can buy in and um I'm going to make this a billion dollar
00:29:53
business." Well, this was a business that at that time was turning over 12 million a year.
00:29:56
>> Incredible. >> So, and I was naive enough to think, "Yeah, it sounds like a good idea. Okay,
00:30:01
I'm in." And and we did turn it into a billion dollar business. >> Was this Blue Star?
00:30:06
>> It was Blue Star. Yeah. >> Yeah. So, you bought um you talk about this in the book. So, you you bought 7%
00:30:10
of the company. >> Yeah. And he kind of he kind of [ __ ] you over a bit. Y >> like Yeah. Like he inflated the value.
00:30:16
So you you got kind of >> Yeah. It was a big learning curve for me for sure because you by the way in the
00:30:20
book you don't blame him at all. You say it's your fault. You're taking sort of extreme ownership. But
00:30:24
>> well I don't my philosophy I don't like to blame anyone for anything. I take responsibility myself because I think
00:30:30
this whole kind of victim mindset is why people don't do well. So something goes
00:30:34
wrong I say well somehow that's my fault. It's not someone else's. >> So that's the way I look at that. But um
00:30:39
it did seem like he was maybe acting a little bit shadily. >> Yeah. Oh, sure. That's the guy, you
00:30:45
know, like you know, I wouldn't say shady, but you know, >> he just push pushes things, you know, to
00:30:53
their maximum. I mean, you know, the philosophy of it. He said you can buy this business on a multiple of earnings,
00:30:59
which is a legitimate way to value something. I knew nothing about it at that time, but in that case it was seven
00:31:04
times earnings and um it was on forecast and the forecast was quite aggressive and you normally do it on for a private
00:31:10
business I know now you normally do three or four times on historical earnings. So I probably paid double what
00:31:15
I should have paid but >> but you know it worked out well. >> Yeah. And valuable lesson I guess.
00:31:20
>> Oh yeah. I haven't done it again. >> Well that's that's that's the thing. Um yeah you don't lose you learn. Eh as
00:31:27
long as you don't make the same mistakes over and over. When when was the last time you spoke? Are you still in touch
00:31:31
or no? >> No, no. I um I last saw him in 2019 in Monaco and um I was getting in a lift in
00:31:39
a hotel there and he was in the lift. So ended up having dinner with him that night and stuff and that's the last last
00:31:44
time I've seen him. >> He was in incarcerated for a short time in the UK and I think there's warrants
00:31:50
out for his arrest somewhere. I I don't know exactly. But when when he when things turned um the pear shape for him,
00:31:56
were you surprised? I I would be surprised he let it go that far. I mean, it he he was always kind of
00:32:02
on the fringes. >> You know, he'd be pushing things to the biggest degree, but I didn't think he'd
00:32:07
push them that far. So, >> I think the reason he ended up in prison was um for perjury. So,
00:32:13
>> he was just telling a story that the judge determined wasn't true. >> I don't think he expected to go to jail
00:32:18
for it. >> And who is um Paul Smiys? >> Well, Paul Smies was sort of my best friend. So um and and business
00:32:28
colleague. So >> he's a really good guy and has gone largely unrecognized. But um yeah, I met
00:32:34
him when I used to work for Telecom and he was my boss there and um we had a fractious relationship to start with cuz
00:32:41
he he got the job that I thought I should have. But um just in the end we got on famously well
00:32:47
and completely different sorts of people. say he was an accountant and as far from an accountant as you get
00:32:52
>> and um and he was a farmer sort of an accountant/farmer came from a farming background but uh
00:32:59
>> yeah when I went to blueest star I left telecom and I sort of still stayed friends with them
00:33:06
>> and then we're doing the blueest star thing and um we grew that company by acquiring companies and we didn't really
00:33:11
know what we were doing you know we we kind of knew the broad plan but not the mechanics of it so I said to Paul why
00:33:16
don't you come and work with us here and you do what I did, take some shares in the company and help us with the
00:33:21
acquisitions. And because he was a beanie, you know, he had some knowledge of what to do. And as we went on, we got
00:33:26
better and better at doing that. And we bought in Booto bought 56 companies. >> Wow.
00:33:30
>> Yeah. So it was in a space of 3 years. And Paul did majority of that, most of
00:33:35
the grunt work on it. >> And you had a conversation in the car one day about um how much money you
00:33:40
wanted. >> That's right. When when we both had no money. Yeah. >> What was what was your figure? What was
00:33:45
his figure? Well, honestly it we we were driving around telecom when uh telecom was changing from a government
00:33:53
department to a private business and you know we unfortunately got the job of making people redundant. So we're
00:33:58
driving around the country basically resizing the thing and we spent a lot of time together and um we're just talking
00:34:04
about money one day and he said um somehow the figure of 20 million came up. This is like a really long time ago
00:34:10
30 years ago or something. >> But he said I could have 20 million if I want to. don't want to. And I said, "Well, tell
00:34:16
me how you do that because I want that. I'm keen." Yeah. So, he So, the conversation sort
00:34:23
of went on. He said, "Well, I just want enough money to buy a nice farm so I can
00:34:26
quit working for telecom and be a farmer." And I said, "Well, you know, I sort of I'd like 100 million. You how
00:34:31
could I do that?" And we just got talking about it and saying to him, you know, "What would you do?" And I said,
00:34:36
"This is what I do." And we just started scheming really. And, >> you know, that flowed into
00:34:41
>> Blue Star later on. And you know Justin in those you just learn a lot of stuff
00:34:46
like I learned a lot from Eric and what Eric had learned he learned from Graeme Hart
00:34:50
>> so he was quite close to Graeme back in the day and uh I think he's quite a bigger shareholder rank group at the
00:34:56
time so he'd learned a lot lot of lessons then he always used to tell me Graeme's the smartest guy I know and um
00:35:02
see he passed that knowledge on to Paul and I and we learned as we went. >> Yeah.
00:35:10
So when Paul died um at age 56 in 2016, had you was your net worth more than 20 million at that point?
00:35:17
>> Uh yeah, it was it was well north of that then. Yeah. And so was his. >> How good. Um yeah. What are you Yeah.
00:35:23
What are your recollections of that? So you dined with him and then he passed away that night.
00:35:27
>> Yeah. So we had um we had a partnership called the business bakery and he was a
00:35:31
partner there. Jeff Frost was a partner and uh we had an annual meeting and it was actually it was actually his
00:35:37
birthday that day to make it even worse. And um yeah, we we so we had the meeting
00:35:42
and um went out to dinner afterwards. But I remember it was kind of weird at the meeting because his in his family
00:35:49
tree they had had heart problems. So his father had died at 50 and his grandfather had died at 50 from heart
00:35:55
attacks. And I was just honored him all the time. Go and get checked. Go and get
00:35:58
checked. And he just wouldn't, you know, I don't like needles. I don't like doctors. I don't like this. And that day
00:36:04
I'd said to him, [ __ ] sake, go and see a doctor. you know, it's not that bad. It's better than dying. And um yeah,
00:36:13
that's actually what happened on that very day. So, yeah, it was uh it was a it was a huge shock. Like, I say goodbye
00:36:20
to him after the dinner and um he went and stayed in a motel. He wasn't a big spender of money, stay somewhere cheap,
00:36:27
the Double Tree Motel, I think, but yeah, died in his sleep. >> Yeah. >> Can you remember the phone call?
00:36:34
>> I can. and his son son Joe rang me and um she said I got some really bad news
00:36:40
dad died saying yeah I remember that absolutely exactly >> yeah it was a it was it was terrible and
00:36:48
it was it's just so unexpected when someone's that age and he had a lot on they they had a big farm and they breed
00:36:55
horses so he had 50 odd me I know nothing about that business but um >> you know
00:37:03
his family his wife and kids didn't really know what was going on. So, he left a big kind of legacy of the stuff.
00:37:08
And he his wife had said to him, "Paul, you're doing all this stuff." This is previously, "You're doing all this
00:37:13
stuff. Like, what happens if you're not here anymore?" And he goes, "I'll just ask Grant." So, I thought, "Thanks very
00:37:19
much." So, yeah, I bit involvement helping them out and >> Yeah. And they're doing they're doing
00:37:25
really well now. >> Yeah. >> So, um um that company, I think I've got this right, Blue Star. So you sold that
00:37:32
in your mid-30s and made 14 million. >> Yep. >> 14. Yeah. Um, now are you familiar with
00:37:38
the term [ __ ] you money? >> Uh, I am familiar with that. Yeah. So for 14 million, excuse me, for most
00:37:44
people, especially in your mid-30s, would be considered like [ __ ] you money. It's enough money that you can choose
00:37:50
what you do and don't do for the for the rest of your life. Um, yeah. Why did why did you carry on and
00:37:56
do other stuff? Why didn't you just put your feet up then? You bought a Porsche.
00:37:59
You traveled a bit. Yeah, I probably did that for six months. >> You just got bored?
00:38:04
>> Yeah, I just wanted to do I don't know. I don't know how to do anything else really. So, I mean, if you ask my wife
00:38:10
like we go somewhere and sit on a beach, I mean a day of that and I've had enough, you know, I just want to be
00:38:15
doing something. So, even if I'm lying on the beach, I'll be reading the financial pages and
00:38:20
>> listening to the All-In podcast or something. Yeah. Scheming basically. And I look at most things through that lens.
00:38:26
you know, if we ever go somewhere, I'm straight at the real estate agents looking at all property costs and, you
00:38:31
know, just trying to understand what's going on there. So, it's the way my mind works.
00:38:36
>> Yeah. So, so you you bought a Porsche. Um, and there's a common thread in in your book. It seems like um you
00:38:41
celebrate your big wins by by buying another car. >> Um, what does your wife do to celebrate
00:38:46
the big ones? Is she like a jewelry person or >> Well, it's funny like in the early days,
00:38:52
yes. you know, like we we spent a lot of money with Patrick Jeers, you know, for
00:38:56
quite a few years and I bought a lot of watches and things like that, but it's kind of it's almost like the new money
00:39:01
thing, you know, so you think I couldn't have all the stuff before, so I want stuff. But I mean, if I said to her now,
00:39:08
I'm going to buy you a 10 karat diamond, you know, she go, oh, I don't want it, you know, don't don't do that. You know,
00:39:13
she just not interested. She just >> wants to live a healthy lifestyle and, you know, have the kids do well and
00:39:18
support them and that sort of stuff. So yeah, she's got that's all she wants. She doesn't want anything material
00:39:24
really. >> Yeah. >> Um so it was after that that um 42 below came along. Um which is I suppose how
00:39:30
you developed a bit of a name and a reputation for yourself in the s of your mainstream media cycle. What was 42
00:39:37
below when you became involved? >> Well, it's very small. So it was a business. So um Jeff Jeff Ross had
00:39:43
started it and he thought that New Zealand was a kind of clean green place that the sort
00:39:51
of place you should make vodka. So sort of like Sweden and >> Alps and you know all that sort of
00:39:56
thing. >> And so he started making started making vodka but he took it from a very you
00:40:00
know I make the purest best looking vodka in the world best tasting but not in a very commercial way. And uh Jeff
00:40:08
and Justine are quite quite quirky you know. So Justine bought Jeff a still and for his birthday and he put the still in
00:40:14
his garage and didn't really know what he was doing and it blew up and blew the garage up and that sort of stuff and
00:40:19
that was about the time shortly after that we met and um Oh, so it's real early on in the piece.
00:40:24
>> It was it was very early. Yeah. So they they had made some sales. They were making
00:40:31
about it sort of semicommercialized it. He had a friend who was a chemistry teacher who worked out to make sort of
00:40:38
consistently good vodka for him, but still very low volume. And I think he was selling like 500 cases a year. So
00:40:45
500 dozen, but it was very much still a garagey type business. But um we had a mutual acquaintance, a guy that used to
00:40:51
work for me that went to work for Jeff and said, "Oh, you should you two should talk." So um we did talk and um yeah,
00:40:59
this kind of it's become quite famous now. In the first meeting, you know, I said to Jeff, "Well, tell tell me about
00:41:03
the business." And he goes, "All the things I've told you now." But he said, "You know, we're doing 500 cases a
00:41:07
year." I said, "What do you hope to do?" And he goes, "Oh, you know, we might be
00:41:09
able to do a thousand." And I said, "I get a real goal, Jeff." Like, "What's the point of that?" You know, and he
00:41:15
was, as it turned out later, was quite stunned by that. And I said, "Oh, I thought I was doing quite well, but
00:41:20
obviously I wasn't." And um yeah, so we ended up doing a deal with him. And it was quite a tough deal from my point of
00:41:27
view. We put a couple of million bucks into it. So quite quite a lot of money and um
00:41:32
but it was a loan and um in return for that loan he we got 51% of the company I think it was I think I'm right at that
00:41:41
>> and uh he retained the balance and then we commercialized the business and we
00:41:45
put the money into to commercialize it or and um and >> the rest is history. >> Yeah. Well, we list with probably other
00:41:52
big thing is we listed it which was pretty controversial at the time. >> Yeah. because we didn't have any
00:41:58
knowledge of public markets, but I knew it was a good place to raise money. >> From from from what you're explaining
00:42:03
about that meeting with Jeff Ross, it sounds like a real life version of like Shark Tank or Dragon's Den.
00:42:08
>> Maybe. Maybe. Yeah. Yeah. >> That's um Yeah. I mean, hypothetical is a a kind of a pointless game, but what
00:42:15
what do you think um 42 would have become if if you hadn't got involved? Would it still be just, you know, a
00:42:22
passion project for Jeff in his garage? >> I think probably. And that's not casting
00:42:27
aspersions on Jeff. I just don't think he thought of it that way. >> Didn't allow us. And they at that stage
00:42:32
didn't have much capital. So, you know, it's hard to do business without capital.
00:42:36
>> And um when we listed it, it made it famous straight away. I mean, obviously a lot of the advertising we did, you
00:42:43
know, got a lot of cut through, but >> yeah, I I think I think it would have struggled really. I mean, because no one
00:42:49
was making spirits successfully out of New Zealand. We we were the first. >> Yeah.
00:42:54
that figure before where you talk about um doing 500 boxes a year and his goal to do a thousand. It's worth um pointing
00:43:00
out by the time you sold it to Picardi, you were doing like a 100,000. >> Yeah. 100,000.
00:43:04
>> Incredible. Mindblowing. >> A lot of grow. Yeah. >> And and selling it some pretty cool
00:43:08
places too. >> Yeah. So, so you getting involved and um taking half the company. Um was it a
00:43:14
like a hunch and a vibe or was it something more sensible? Well, I suppose there's a bit of that
00:43:19
because no one done it before, but um we just thought in New Zealand it's hard to
00:43:25
find plays of scale. So if you want to do something of scale, you know, we haven't got a very big market here. So
00:43:30
usually you have to do something international. So we thought that had big legs and there was a big cocktail
00:43:35
culture in the US. So that was kind of our big goal um was to sell vodka in the US. Um people there, well they used to
00:43:44
and they still do, they call by name. So they'll say, "Could I have a 42 below martini or could I have a Belvadier
00:43:50
martini or whatever it was or gray goose martini?" And so we sort of like that idea. And if you could get into bars and
00:43:57
people were calling for your drink, it became fashionable and you get in the right bars, you get cool people drinking
00:44:02
your product and other people follow them was kind of the strategy of it all. >> And it it worked pretty well for us.
00:44:08
>> Yeah. Um, you're reading between the lines in the book, it seems like you and
00:44:12
Jeff very different people and um maybe maybe didn't didn't like each other initially. I know you're great great
00:44:17
mates now. Um, but is there a moment that stands out as a point that you started to respect or understand Jeff
00:44:23
Ross? >> Yeah, definitely. I mean, I wouldn't say we didn't like each other. Never didn't
00:44:26
like each other, but just didn't get each other. >> Different different personality types.
00:44:30
Yeah. >> Yeah. Just completely different really. I think in a normal life we never cross
00:44:34
paths but um yeah I think we just grew to respect each other like I talk about in the book we had an office at Penrose
00:44:41
so we were in the electricity business at that time as well and we had quite a big office and 42 below operated in
00:44:47
Ponson Bay so I said to Jeff we don't need to pay two lots of rent you know you need to move here and he's like you
00:44:54
know Ellisley Penrose no I don't want to but anyway I sort of forcible about that
00:45:00
and made him do it And uh they came in there and we had this little long narrow building. So they went right down the
00:45:06
back of the building and putting up partitions, you know, didn't want to see us at all. But um gradually those
00:45:12
barriers broke down and uh yeah, we helped each other. So he was obviously very good at advertising, marketing,
00:45:16
branding, all that sort of stuff. And we were we were good at selling stuff. So >> yeah. So you end up selling in 2006 to
00:45:24
Bicardi for 138 million. So So you you get half that half that yours? >> Well, it wasn't mine personally cuz I
00:45:29
had business partners and stuff as well. and and we'd listed at that stage. So 25% of the shares were owned by the
00:45:34
public as well. But >> you know, we got a pretty good payday out of it. Yeah. >> Yeah. What did you enjoy more the
00:45:40
process or the outcome? >> Um I enjoyed the outcome more. I have to say it was it was a crazy sort of
00:45:47
business because you you end up in I'm not really a drinker. Um but you end up in places and you end up drinking a lot
00:45:54
and you you it's interesting in a lot of ways because you end up in a lot of places you wouldn't normally go. Um
00:46:01
yeah, I just remember we went to a nightclub in the States. So we used to do a lot in the states called Bliss and
00:46:08
it's where Hugh Hefner used to hang out and it's he was pretty old at that time and uh he had this roped off section of
00:46:15
Bliss and so we went in there one night and he was there and there's I mean probably 75 or 80 at this stage and
00:46:21
these kind of girls with him that were like 20 and there's a whole bunch of them and he's on the dance floor not
00:46:27
gating very well and he has another guy with him and I was asking around who's the other guy cuz he's another old guy
00:46:32
and he said that's his doctor he takes him everywhere. just in case something goes wrong. Yeah,
00:46:39
you probably got a like a a prescription of Viagra on standby as well. >> Yeah. >> Um so the the night a deal like that
00:46:46
gets finalized like the Bicardi deal um what do you do? What happens then? >> Is it under is it overwhelm? Is it like
00:46:54
Yeah, it's kind of it's kind of like relief, you know? It's it's relief because you put all this effort into
00:47:00
something and it was a huge amount of effort and it was three years from beginning to end. So we bought in, we
00:47:05
listed it, we sold it within three years. So, you know, it was all-encompassing and you just have so
00:47:11
many problems along the way. And many times you just think, you know, it's not going to work. Like when we did the
00:47:17
listing, like most of the people in the public market were against it. You know,
00:47:22
all the brokers and stuff thought it was a terrible idea, but we did we did get it done. But I remember the day after we
00:47:27
listed, we listed at 50 cents a share and the first day of trading, I think it went down to like 38 or 37 and I just
00:47:35
couldn't cope, you know. So I just went home and I thought switching my phone off and I just water blasted at home for
00:47:41
3 days, you know, cuz I just thought I can't deal with this at the moment and then went back and
00:47:47
>> yeah, got on with it. >> So selling a company like that, is it is it liberating or painful or is it
00:47:53
different for you and Jeff? Like Jeff obviously it was his baby. Yeah, I think I think it's different because I look at
00:47:57
it transactionally where he said it was his baby for sure. I think he felt it was a bit unfinished business.
00:48:02
>> Yeah. So, >> yeah. So, after the Bicardi sal is is there like um an emotional sort of crash
00:48:10
afterwards or no? Is it just a you just just waiting for delivery of the next Ferrari?
00:48:17
>> Well, you you do do that. >> Um I mean I was already involved with Dorchester at that at that time so we
00:48:23
sort of already onto the next thing. Yeah. So, >> yeah, that leads us to the next chapter
00:48:29
um of the podcast because while this was going on, these negotiations with Picardi, you were you were battling um
00:48:35
bowel cancer? >> Yep. >> So, how present were you with the the whole sale thing or were you just like a
00:48:43
onetrack mind with the cancer >> or was the thing a nice distraction in a way? >> Well, it was really just all happened at
00:48:52
the same time. So, I mean, it was a a bad series of events cuz my father died from bowel cancer and um when I got
00:49:00
diagnosed, um he died 3 weeks later from bowel cancer. So, I kind of had pretty stark reality in front of me. So, I was
00:49:08
kind of on one side of my brain, I'm dealing with that. And when I got diagnosed, I think it was on like a
00:49:12
Wednesday or Thursday, and they said, "You need surgery like ASAP." So, booking it was in there on the Monday or
00:49:18
the Tuesday or something and you have to get all prepped for the surgery. So I was just like, you know, from just
00:49:24
thinking I'm a normal guy with a normal life to all of a sudden on the operating
00:49:27
table and had a pretty big operation. I had it was 40 or 50 lymph nodes taken out. Um third of my bowel taken out and
00:49:35
in those these days they do it laparoscopically but in those days you they just unzip you basically. You could
00:49:40
just open you right up and it was four or five hour operation. So it was pretty big.
00:49:45
>> Anyway, I just after that operation you can't do chemo or anything straight away. you kind of have a 6 week period.
00:49:51
So I was in that 6 week period and trying to be normal and uh I went and watched my young son playing rugby that
00:49:58
weekend. Sort of must have been four or five weeks in. >> How old were your kids at the time?
00:50:06
>> I'd say about 12 and nine something like that. >> [ __ ] >> Yeah. So pretty. Yeah. Right. At the
00:50:10
stage they need a father, right? Uh anyway, Toby, my young son, I was went to watch him play rugby and I think that
00:50:17
was Kings playing St. Kents or something and um one of the other dads came up to
00:50:20
me and he said, "Oh, I've got someone who wants to talk to you." And he's a guy I knew worked for Craig and Craig's
00:50:26
Investment Partners at that time. And I said, "Oh, what what do they want?" I guess they want to buy you. Okay.
00:50:34
Cuz I'm dealing with all this other stuff, right? And he he didn't know that either. Like I was just all private at
00:50:39
that time, you know? So I said, "Okay, what so what happens next?" And he goes, "Well, they want to come down here and
00:50:45
they can be here like in a week." And um so you know, I get on the phone to Jeff
00:50:49
and Steve, my business partner, and saying, "Well, you know, what are we going to do? I suppose we should see
00:50:53
them." And uh the way the timing worked is the day they wanted to be there was the first day's chemotherapy I had. So I
00:51:01
had my first lot of chemo and then went to the meeting with Bicardi and >> Well, same day, same week.
00:51:06
>> The same day. The same day. Yeah. Yeah. So it was pretty pretty intense and chemo doesn't make you feel very good.
00:51:11
So and uh chemo is cumulative. So the first time is bad but not too bad you know and uh but each time I had to have
00:51:18
it every 3 weeks for 6 months and each time it gets much worse. So by the end of it I couldn't do anything really. I
00:51:24
was just buggered but >> could go to the meeting. So what happened in the meeting we all got
00:51:28
involved but as time went on you know Jeff had to take more of the load and uh I never went never even went to the last
00:51:34
meeting cuz I literally thought I was going to die. You know I was in pretty bad shape. Uh,
00:51:39
so yeah, just diminishing involvement and yeah, drag Jeff into out of his comfort zone for sure because,
00:51:46
>> you know, it probably wasn't his area of expertise or not at that time. >> Mhm.
00:51:50
>> What's that moment like when you get told you've got cancer? >> Oh, you asked for you asked for a
00:51:55
sandwich, didn't you? >> I did because they give you this drug called mazzelan when they when they
00:52:00
check you. So, you have a colonoscopy and they check you out and they give you this drug. So you you're having all this
00:52:05
bad [ __ ] happening but you don't care. So So I finished and you know everyone's
00:52:10
very somber and they got my wife Donna in there and you know the surgeon goes some really bad news you got cancer and
00:52:17
said yeah yeah but I'm really hungry like you got a sandwich or something and um then
00:52:23
>> people lose their appetite with that news. No. What do you cuz you're high on
00:52:26
this drug, right? And so anyway, I had all that and I had a sandwich and we went home and I went and had a sleep
00:52:33
because the drugs make you very drowsy. And I woke up and the drugs had worn off
00:52:37
and I thought, you know, this is like this is like real and it's a really big problem. And it's
00:52:42
the worst thing because my personality is no matter what's going wrong, I can think there's got to be a way around
00:52:47
this, you know, it's got to be an angle. There's got to be something we can do. So I've been lots of tight scrapes over
00:52:52
a lot of time and always got my way out of them. And I thought, well, this like what can I do? I don't know.
00:52:58
Don't know how to handle it, you know. So, it was it was real difficult to get your head around. Yeah.
00:53:04
>> Did you think you might die? >> Yeah, for sure. >> For sure. >> What's that like staring death in the
00:53:09
face? >> Well, I don't know it was dramatic as that, but it's just, you know, when I
00:53:13
So, I was 48 at the time. And um you still feel quite young when you're 48, right? You think a lot of runway left.
00:53:19
So it was pretty healthy like apart from that and every other way I was healthy.
00:53:24
So you don't see death in the first but you just sort of think well it's something that's way way in the future
00:53:28
you don't have to worry about but now it could be in 6 months you know and uh what I did was kind of investigate all
00:53:35
the things you could do. So there was multiple courses of chemotherapy or different types you could do but there
00:53:41
was one regime where you could do two at once. So I said I'm going to do that which made the chemo a whole lot worse
00:53:46
but I did two at once. And then they said, "Well, that's good because that gives you an 80% chance of living better
00:53:51
than and I think the standard was 50% chance or something." So I thought, "Well, I'm going to do that."
00:53:56
>> Yeah. Much better odds. It's still It's not the sort of odds you want to play
00:53:59
with, is it? And then uh yeah, I went went to osteopaths and naturopaths and everything else I could think of. Got
00:54:06
introvenous, vitamin C, and just did everything I could think of. But you don't get an all clear for 5 years. that
00:54:11
probably is quite a long time to wait >> and you have to get a you know big checkup and CT scans and all those sort
00:54:17
of things pretty regularly afterwards and you sort of freak out when you you go and get those things done and um I
00:54:24
remember one of those the very very first one I had done which was a 3-month check and uh the radiographer because
00:54:30
normally you go there and they read them and they send them off to your doctor and you muck around for a week waiting
00:54:34
for the result which is deadly you know waiting waiting for those results but >> the radiographer was the son one of my
00:54:41
son's friends. Sorry, her son was one of my son's friends and um so she just said
00:54:47
afterwards, "You're good." So we found out straight away. So it was good. Yeah, it was good.
00:54:53
>> Going through something like that, does it give you um does it crystallize or
00:54:57
give you clarity about what really matters, what's important in life. >> Um you have to keep on living, don't you?
00:55:04
You just >> I don't think it really changed me that much. I mean, I haven't changed my
00:55:08
lifestyle or had any less stress or anything really, you know. I mean, it sure makes you appreciate what you've
00:55:13
got, but >> a lot of people kind of find religion, don't they? That, you know, a healthy
00:55:18
lifestyle and having no stress and, you know, the most important thing is, you know, something something that's not
00:55:24
business. But I wasn't like that. I just got straight back into it really never stopped.
00:55:27
>> How was your mental health over that time? >> What did that do to you mentally?
00:55:32
>> Uh, it was it was all right, you Oh, I mean I stayed positive. Yeah. I mean I'm different to my father
00:55:39
because my father had been going through it and um you know when he was such a pessimist you know you you'd say how you
00:55:48
feeling and he goes all right for someone who's about to die you know he's just always like that and he went he
00:55:53
went to one or two sessions of chemo and said I don't like this I'm not going to
00:55:58
do it you know it was complete opposite me I was going to do absolutely everything.
00:56:01
>> Yeah. Find a solution. >> Yeah. Do you think that's your um analytical business brain?
00:56:07
>> Oh, >> like you you've got a problem so you're just determined to find a solution.
00:56:11
>> Definitely. And not and keep trying, you know, like I think a lot of people just
00:56:15
give up. It's like the seven ask for the order seven times, you know, you don't give up, you keep trying. So that was
00:56:21
always been my mentality. >> Interesting. So those sort of those lessons that you'd accumulated over your
00:56:25
business life may have helped in a way. What what scares you now >> after going through something like that?
00:56:34
Well, I mean, you do you do fear death, don't you? And I think as humans, we kind of ignore it. It's it's weird. I
00:56:40
don't think about it every day, but the older you get, the more you think of it,
00:56:43
don't you? So, >> there's some some end to it unless science improves pretty rapidly.
00:56:47
>> Yeah. >> After that, you co-ounded the um Gut Cancer Foundation in 2008. >> Yeah. Which is a really cool thing to
00:56:55
do. Um Yeah. you why why did you do that when you could have just like um you know you survived you could have just
00:57:01
drawn in a line line in the sand and put it behind you like setting up something
00:57:04
like that it forces you to sort of keep it top of mind and think about it in a way that that part was quite hard
00:57:11
because you have to live it all the time when and you're kind of part of the problem you know so it was difficult but
00:57:18
um I got originally approached by Richard Sullivan who's he's pretty high up in the government now maybe at the
00:57:25
top of the sort of medical world in the Uh but he introduced me to a guy called Michael Finley. He was professor at
00:57:30
Oakland Medical School. He's retired now. Another guy Paul Hardgraves who was the boss of Datacom and Paul Hardra had
00:57:37
had um some form of cancer. Um it wasn't bowel cancer, it was something else. But
00:57:44
anyway, he had had a cancer experience as well and said look for cancers of the sort of gut region from basically where
00:57:50
food goes into food goes out. There's no money spent on helping people with that.
00:57:54
So basically all the money goes to breast cancer. Women are better organized and than men are and uh you
00:58:00
know are more happy to talk about it and all that sort of stuff. So and he said there's just you know we want to do
00:58:05
clinical trials and we want to find out more and help save people's lives but there's no money. So you know Mike
00:58:11
Finley was the professor so he knew the theoretical side of it and Paul and I were business people and so he said we
00:58:17
want to do it with business people and raise some money for clinical trials and um I thought it was really good cause
00:58:22
and I sort of in that area sort of found religion so >> oh you have well not religion religion
00:58:30
but my sort of understood always was passionate about going and selling people to relieve them of money for the
00:58:36
charity. So um you know normally when you go to sell something you know you hope you sell it
00:58:42
but if you don't life goes on but in those days I was like people would say no I can't afford or something. I said
00:58:46
well you'd wish you had because the money you're going to give me is going to go into research and it might save
00:58:51
your life or someone in your family's life and I asked for a lot a lot more than seven times that you just got to do
00:58:57
it. We we raised a lot of money like millions of dollars >> and basically went through the rolodex
00:59:01
just people I knew with money and was pretty firm on asking them for it. How does how does that rate in terms of
00:59:07
things that you've done in your life that you're proud of? >> Um well, it's up there, but I don't I don't
00:59:13
feel any more proud that it's a charity because I think in business, you know, you do lots of things that are good for
00:59:18
people as well. I mean, obviously there's a close connection with health and those sort of things. You
00:59:22
>> if you can save someone's life, it's a fantastic thing that you're able to do,
00:59:25
but >> you know, if you look in business, if you know, if you look at our Turners
00:59:29
business now, we got 700 staff. We've got 6,000 shareholders. you know, we're affecting lots of people's lives in a
00:59:36
very positive way. >> You know, enabling them to live a better lifestyle, have a job,
00:59:41
>> they pay tax, which makes the country run, all that sort of stuff. So, I I feel good about that stuff as well.
00:59:46
>> You're creating jobs for 700 people. That's awesome. >> Yeah. >> That's really cool. Really satisfying,
00:59:50
eh? >> Yeah. And the other thing is, you know, a lot of these businesses we've sold
00:59:53
have sold to overseas interest. Like that 138 million for 42 below that came from overseas. So, that's that's money
01:00:00
straight into New Zealand's coffers that wouldn't have been there otherwise. And
01:00:03
it's not like selling an asset that's already there. It's not like selling land or something. It's something we
01:00:08
created. So, >> yeah, it's a big deal. >> So, I mentioned before um the thread through your book is um Ferraris and
01:00:16
buying um high performance cars to celebrate little wins in life. Did you when you got the um the all clear with
01:00:21
the cancer, did you celebrate with a with a car? >> Oh, was that was my goal setting along
01:00:26
the way? So, um when I when I was in the midst of all the chemo and stuff, I thought, well, I'm old now. I'm going to
01:00:32
have to slow down. So, I thought I want a Bentley. And I'd seen this car called a Bentley Azure, which is a big sort of
01:00:39
boulevard, convertible Boulevard sort of cruiser. And I remember 700 grand, which
01:00:44
was lots of money for a car 20 years ago. Um, lots of money for a car now. And um I I put it up on the inside of my
01:00:51
wardrobe door. So, every day I open the wardrobe, a picture of this Bentley. And
01:00:54
I thought, when I've done this, I'm going to buy this car. And it just I don't know it gave me it's not
01:00:59
motivation but it's just you know something good is going to happen in the future even though it's crap now.
01:01:04
>> That's interesting. That's like um I don't know if you call it this but it's like a vision board.
01:01:09
>> Something like that. Yeah. >> So did you get the Bentley? >> I sure did. >> Yeah.
01:01:13
>> Yeah. Why aren't you more into Ferraris aren't very nice to drive? Eh. >> Oh, I wouldn't say that.
01:01:20
>> In terms of maybe it's different on a track, but you drive it on the like a residential street. It's like a Bentley
01:01:25
is far nicer, isn't it? It depend. It depends. It depends. Like it's what it's what you like because um
01:01:31
I mean these days you could drive a Ferrari every day depending on which one. But there's plenty of cars you
01:01:37
could use as an everyday car and you'd be quite comfortable in it. Like >> the newest car I've got, it's got
01:01:42
massaging seats and heated seats and ventilated seats and >> you know things like getting in and out
01:01:48
of them. Bit difficult compared to a normal car. But >> yeah, it's not but it's not it's not a
01:01:53
vently that's for sure. >> Yeah. the the Ferrari things strikes me as being um strange with your
01:01:59
personality type because you're sort of you're this business guy. You're sort of
01:02:02
under the radar, sort of behind the scenes like with 42 below like it was you know Jeff Ross was like the face of
01:02:07
the brand yet it's a very showy car like it draws a lot of attention to yourself.
01:02:12
>> Well some it's not a Lamborghini is it? So it's not not quite that showy but um
01:02:19
it's funny. I don't even care about that either too. I just think if people look
01:02:22
at me and they don't like it, I don't care cuz I like it. But um the whole the whole Ferrari thing is very interesting
01:02:27
when you get into it because it's like being part of a family. Um I've got right into it. I bought I just this year
01:02:34
bought my 50th Ferrari. Obviously I haven't got them all now, but um you know I could tell you a story about
01:02:41
um when I sort of came up the Ferrari hierarchy. I I didn't even know all the stuff existed. I just sort of bought and
01:02:47
sold cars. But I bought a Ferrari Enzo in the UK and uh all of a sudden I was on
01:02:53
Ferrari's radar cuz that was a pretty high-end car and uh I got a call from the dealer here and they said you know
01:02:59
can you be in Marinelo like next week and I said like what for? I said I can't tell you but you should go and I got
01:03:05
there and um I met a guy called Enrico Gallier who's one of the directors of Ferrari and had lunch with him in the
01:03:11
Ferrari boardroom and I'm going like what the hell is this about? you know, and he goes, "Oh, we just wanted to meet
01:03:17
you, you know," and said, "Why?" And he goes, "I'll show you something." So, we go into this room and see the new La
01:03:23
Ferrari, which hadn't even been released at that time. No one had seen it. Just thought I'd show you this. Cool. I want
01:03:30
one of those. He goes, "Well, we will see." I said, "Oh, so it was Yeah, it was a crazy
01:03:41
introduction." He said, "We will see." And I I said, "But I'd like one, you know, like I I want to buy it." And he
01:03:46
goes, "Well, I can't do that now." He said, and I said, "Why am I here?" Cuz I finally figured I was there to buy this
01:03:52
car. He said, "No, no." He said, "We just want to get to know you. We're a family and we want to work out whether
01:03:57
you're fit in our family because we only want these cars to go to family." And uh
01:04:02
Enrique is there and now and I get on really well with them. Really good relationship. But yeah, it took it took
01:04:07
me six months to to be allowed to buy that car. It seems like a weird business model.
01:04:12
>> It is. It is. It was a very successful one. >> Yeah. >> Um, so you you stole your first Ferrari,
01:04:19
>> didn't you? You talk about this in the book. Yeah. Your very first Ferrari. You
01:04:23
drove off without >> Oh, yes. Sorry. Sorry. Sorry. Yeah, I did. I did. >> Yeah. It was um I bought it off Tim
01:04:29
Bailey, who was the founder of Continental Cars. Yeah. And he um that was when we sold the Empire business.
01:04:35
Was it Empower? >> I think so. It was 1999. Anyway, >> um yeah, I always wanted one. I I'd test
01:04:42
driven one before that, but didn't couldn't really afford it. So, but anyway, I could afford it then. So,
01:04:47
yeah, went up there and u met with Tim and I. I knew him quite well cuz I bought Porsche and things off them. And
01:04:52
um showed me the car and I drove it. I said, had to go home and check the head office that it was all right. But Donna
01:04:58
said it was okay. So, right, we're buying this Ferrari. And I always remember the model was a 550 and it was
01:05:03
550 grand. So, which is heaps of money for a car in 1999. like you buy a pretty decent like a decent house by that much.
01:05:10
>> Yeah. >> But anyway, we we bought it and I took took it home and when I got home I
01:05:16
thought I paid for this. Like I r him up and say, "I realize I haven't paid you." And
01:05:22
he goes, "Oh, we know where you live." It was just a funny experience. >> Yeah. >> They'll catch up with you sooner or
01:05:28
later. >> Yeah. Yeah. Um when did you Is there a moment where you decided to make Ferrari
01:05:33
part of your persona? You you got a massive Instagram following. you've got like 76,000 followers or something and
01:05:38
it's you're sharing like um all your car stuff. It's mainly a feed full of Ferraris.
01:05:43
>> Is there a moment where you decided that that was going to be you know your persona?
01:05:47
>> Um it wasn't any conscious decision really. I I wasn't into social media at all like
01:05:53
my kids were and my wife was and I thought it was pretty wanky. You know, I didn't want to know anything about it.
01:05:58
But a mate of mine who lives in Singapore, he's got quite a few Ferraris. I met him through racing
01:06:04
Ferraris and um he was on Instagram and he had 25,000 followers and I said oh like why are you doing that? He goes,
01:06:10
"It's really cool. You know, you get to meet you get to meet lots of people through it and you know, people are
01:06:14
interested in what you're doing and you know, you you should do it." And he said, "Sometimes people pay you to put a
01:06:19
product on there." He someone was paying him to wear Ray-B band sunglasses. He said, "You should do it." So, I started
01:06:24
doing it with him and we did a few road trips and stuff. Went up to the UK and if you look years back at my Instagram,
01:06:30
it's me and him cruising around places in Ferraris and Europe and England and stuff. And um yeah, I don't know. I just
01:06:37
got a taste for it and kept doing it. And it's it's interesting. I don't get any
01:06:42
crap on it at all. I don't get people abusing me or anything and not telling me I'm a show off. They just people say,
01:06:48
"Thanks for showing us." You know, you never get to see this stuff normally. So,
01:06:51
>> yeah. >> Yeah. What are you Yeah. Um, listen, no one's no one's trolling you or writing
01:06:55
mean comments um in social media. >> Very seldom. Yeah. >> What what what is your um perspective or
01:07:02
experience with tall poppy in New Zealand? >> Um I had a lot of problem with it. The only
01:07:09
the only thing that was sort of weird I found is that you know I'd go back to my
01:07:14
parents again because it's kind of like you know you're a bit of a loser. You'll
01:07:18
never get anywhere. And when you do I sort of thought they might say oh well done. You've done a fantastic job. But
01:07:24
they used to say things like you're lucky you met Eric aren't you? you know, things like that, you know, it's it's
01:07:30
not like you've done anything good. >> So, a little bit of that, but no, no, no real haters. Not that I know of.
01:07:36
>> Yeah. Um, what's the point of having a car like like a Ferrari when you know you can you
01:07:42
can only go as fast on the open road as someone with a Suzuki Swift. >> Well, you'd be surprised. I have lost I
01:07:48
have lost my license twice. >> Are you Are you constantly riding the Dearitz? >> No, I'm not anymore cuz I've just
01:07:54
decided not to speed. Well, not just probably five years ago, but I I just got in so much trouble so many times.
01:07:59
So, I just thought, >> you know, had radio detectors and all that, but I just thought, you know,
01:08:03
there comes a time when I've got to not do this. So, we do a my wife and I do a thing every year in Italy called Ferrari
01:08:09
Cavalcade and you can take a car over there and it's usually in Italy. And in Italy, if you drive a Ferrari, there's
01:08:16
there's no speed limit. They don't care. You see a cop, they go, you know, put your foot down. It's like a religion
01:08:21
there. So once a year I get to go as fast as I want and you know we've done you know 300ks plus and on the auto
01:08:30
stratas and stuff and >> what's that like? What's it like going 300ks an hour? >> It's pretty wild
01:08:37
come up on you very fast. Yeah. Yeah. I but >> I don't know the math of it but you're
01:08:42
covering a kilometer in a few seconds you know and um even if you've got a clear stretch of road the next you see a
01:08:47
car up there and you're miles away and all of a sudden you're on it like really really quickly. So,
01:08:52
>> is it terrifying or exhilarating >> or both? >> Uh, well, I'm sort of concentrating on
01:08:58
it, but the well, all the phrase I've got, they've got it like a um a screen on the passenger side. So, I say to
01:09:05
Donna, so you watch that, take a video of it and I'll just be watching the road, you know. So, yeah, it's probably
01:09:12
probably a bit scary if you're going to balance it out, but >> Wow. >> Yeah. >> So, you're involved with Liam Lawson as
01:09:20
well, are you? Are you do you used to have Liam Liam Lawson management or is that sort of now that he's in Formula 1
01:09:25
or is that is it job done and you're not involved anymore? >> No, I'm still involved. So um there's a
01:09:30
a group of us who helped him in the early days. So I got introduced him when he was 15 and we had a partnership um
01:09:38
with a few guys um who helped raise the initial money for him. >> So the the first sponsorship money he
01:09:46
ever got came from me. Um, so I put you 160 grand into him and we got Turners on
01:09:53
as a obviously I have some influence there. So we got them as a commercial sponsor. So his first commercial sponsor
01:09:58
and then there was a bunch of other people who who helped him in the early days too. But we kind of ran him as
01:10:04
management and fundraising and accounting and everything else. But >> Guilt Traps put money in, Porter Group
01:10:09
out of Hamilton. Um, David Dicker out of Christ Church put a lot in. Um, people don't appreciate how much money you need
01:10:15
for that, but he's had, I would say, best part of $15 million put into him, you know, to get him where he is.
01:10:24
>> Um, so in terms of do I have anything to do with him now? So the whole partnership we had is sort of dropped
01:10:30
off and doesn't happen anymore. And he's managed by CIA, which are commercial artist agency. So they're sort of um for
01:10:37
musicians and actors and those sort of people, but they have a sporting division and they manage them. But I
01:10:42
still help him out with stuff. So I store all his um obviously every every race weekend he goes to he gets three
01:10:47
helmets and then doesn't need them anymore. So I store all that stuff for him and I help him with his personal
01:10:52
finance stuff. So the money he's making, I make sure he doesn't go and blow it all.
01:10:56
>> Wow. So you're still in regular contact? >> Yeah. Yeah. >> Yeah. Yeah. Yeah. >> Yeah. No, I have a lot to do with him.
01:11:01
I've been to three races this year. >> Um as you said, it takes um so much money to get to the get to the point
01:11:07
where you're you first of all you need to be a great driver. Yeah. Um but then so much money and investment to get to
01:11:12
Formula 1 level. Um is he earning good money now? Do you earn good money as a Formula 1 driver? Is that public
01:11:17
knowledge or not really? >> Well, you do earn good money. Yeah. And I would say I mean I wouldn't reveal
01:11:22
what what he earns, but you know, decent. I'd say at the bottom end, you know, if you take salary and
01:11:28
endorsements and those sort of things, you know, it's a couple of million dollars, US dollars, right up to, you
01:11:32
know, if you max probably $100 million. Yeah. >> Um and do do you do you get any of that?
01:11:39
you and the other investors get any of that money back. Now, I know Scott Dixon had some sort of arrangement which was
01:11:43
um sort of dissolved, but he was going to give a percentage of earnings, >> which which he did do. He did do that.
01:11:48
Yeah. It wasn't a percentage of earnings. It was just a I'll give the money back plus a little bit extra, you
01:11:53
know, sort of like interest. >> Yeah. >> And it was in Scott's case, I know it was sort of predetermined. So, you put
01:11:58
$1,000 in, you might get 2,000 back or something. Don't know the exact numbers, but um yeah, we we had kind of two deals
01:12:04
with Liam. So, one was you just put money in. So things, you know, a lot of those people I mentioned just gave
01:12:10
money, don't expect anything back, but there are some people who want money back as well. And um
01:12:15
>> cuz you you've got a business, as we've established, you're very businessminded.
01:12:19
So um what's the ROI for you with this 15-year-old kid? >> Oh, I'm just passionate about cars and
01:12:26
motorsports. So there was no ROI on that. And I I've never made a send out at all. It's done has cost me money. But
01:12:31
what I can do is go, Liam, I'm coming to Monaco. can you get me in the pits, please? And it's just done, you know.
01:12:38
So, >> incredible. >> Yeah. So, I've been to this year been to Australia, um, China and Japan and yeah,
01:12:46
got the pit passes and, you know, you hang with the team for the weekend and all those sort of things and go in with
01:12:52
to the track with Liam and his car and, you know, get out of the car with all the fans there and all that sort of
01:12:56
thing. So, that's that's my payback. >> You talk about this in the in the book like you were a Formula 1 fan from like
01:13:02
a little boy. you, you're a big fan of Bruce McLaren back then. Um, when you're in the pits in Monaco or wherever it
01:13:08
happens to be, do you feel like that little boy from Mangadi again? >> It I'm sort of used to it now cuz I've
01:13:14
done it a lot of times. But the first few times like I when we're in Japan, I went with some friends to Japan and I
01:13:19
got them in there for the first time. So, I managed to get eight passes into the pits just for the qualifying, which
01:13:24
was quite hard to get, but I got them because of the relationship with Liam. But I used to be like these guys I took,
01:13:30
you know, they're just can't believe I'm here. You know, you're seeing at the car
01:13:33
come in for the pit stops, the changes, the tires and all the timing screens and
01:13:37
all the strategy going on on the headphones. You hear the all the radio messages cuz what you hear on TV is only
01:13:43
part of it. You don't hear it all. >> So, it's really interesting hearing it all. And you you also get to hear both
01:13:48
drivers. So, yeah, you get to hear his teammate as well, which is always interesting.
01:13:52
>> Incredible. >> Yeah. And so, what was what was he like? Do you remember the first time you met
01:13:55
him? This 15-year-old kid? Yeah. So, I'd helped a few guys out o over the years.
01:14:02
Some, you know, reasonably well-known people. I've helped Matt Holidayiday quite a lot. Um, Fab Cardi raced in
01:14:09
Supercars and few others. Um, and I sort of said, "Oh, you know, there is no ROI
01:14:15
on it. I've done enough." And, uh, the guy got approached by his name is Grant McDonald.
01:14:22
He'd helped Liam out in the early days. He had a publication called Speed Sport magazine and he did a scholarship. So I
01:14:29
think it was when Le was about 13 and he raced in this class called Formula Formula V and Grant McDonald helped him
01:14:36
out with that and he raced in Formula V. I don't know if he won it or not but then he managed to raise some money and
01:14:44
what all the Formula 1 drivers would have done they raced in a series called Formula Ford. So it's a sort of
01:14:48
low-level open wheeler and Liam had just won that. So he was the youngest winner
01:14:52
of it in the world. He'd won 15 out of 16 races and he was just, you know, class ahead of anyone else. So Grant
01:14:59
McDonald came to see me and said, "Look, I've got this kid. I think he's absolute
01:15:03
genius, you know, and he didn't actually want much at this stage." They he'd won
01:15:08
the Formula Ford championship. And he said, "We want to get into Australia and he's got a free drive over there, but
01:15:14
can't afford the airfares to go to Australia. We're just all on the bones of our ass sort of thing." And he said,
01:15:18
"Do you want to meet him?" So I said, "Oh, okay. I can't meet him." So, I met him and um yeah, he's just um always say
01:15:25
he's the complete package. So, he's a good driver, but he's you couldn't help but like him if you met him, you know,
01:15:31
he's just like a really nice, personable person, you know, very articulate and yeah, you just sort of feel warm about
01:15:38
him. So, I met him and it was like two grand or something. Send him to Australia. So, I said, "Oh, bug. Okay,
01:15:43
let's do the let's do the two grand." and um he went to Australia and he went into Formula 4 and um he'd never driven
01:15:49
that type of car before and he came second in the championship straight off and he won his first race. So absolute
01:15:55
cold won his first race against much more fancied people. So yeah, and it just sort of started from there. We
01:16:01
thought, man, that's pretty cool. You know, we got something here and yeah, a group of us got together and it just
01:16:08
sort of it just sort of went from there. I remember um one of the guys on the on the board
01:16:15
said to me like if we're going to get for formula to one we need more money and we got to start by someone putting
01:16:20
some money in. So he said, "Why don't you do it? Put 100 grand in. Thanks very much for spending my money." But uh
01:16:27
yeah, but anyway, I I I did it. And then on that basis, I went to see Guild Traps
01:16:34
and said, "Well, look, I'll put 100 grand in this. So, could you do the same?" And uh remember my first reaction
01:16:41
that was quite funny cuz I I was going to see um one of the Guilt Trap boys, Richard, but Colin was there. He said,
01:16:47
"Oh, you're coming about that kid, aren't you? you get nothing out of me. That's not a good start. But anyway, I
01:16:54
did get I did get something out of him via his son. So they put some money in and then yeah, we went sort of porter
01:16:59
porter group in Hamilton and it sort of went from there because sort of success breeds success and
01:17:04
>> yeah ended up raising a lot of money for him and I mean we had to pay for him to
01:17:08
live in Europe. So because not only paying for the drive in the car, >> you've got to get him to live somewhere.
01:17:12
So he went to live in Europe at 15 years old. maybe just 16 at that time and we found a family for him to live with
01:17:18
there, you know, sort of surrogate parents for him and >> yeah, he's lived away from home since
01:17:22
then. >> God, he must feel a huge debt of gratitude. You always think not enough,
01:17:28
but it's it's kind of funny because he's so famous now and I think, you know, he's
01:17:34
famous in New Zealand, but you don't understand the worldwide fame, >> you know, like I just in China and
01:17:41
Shanghai, you know, I was going to the track with him. So, I was staying at a different hotel. So, I go to his hotel,
01:17:46
wait for him to come down, and I mean, there's 10,000 screaming Chinese people outside wanting to mob him, you
01:17:54
know, like security guards around and, you know, you get into the car and there's people jumping in your path.
01:18:00
It's like, it's surreal really. You know, the fame. >> Well, there's so few Formula 1 drivers,
01:18:06
isn't there? It's such an such an elite elite group. And we talked about ROI before. I suppose the ROI for you is
01:18:12
getting them getting them there. Like that's it. Job done. >> Yeah. Because the chances of doing that
01:18:18
are so slim. Like >> as you say, it's 22 drivers >> and you've got to have a thing called a
01:18:23
super license before you can drive in Formula 1. So just to have enough experience to get a super license, very
01:18:29
few people have them. So >> I don't know, there might be 22 drivers. There might be another 20 people that
01:18:33
have a super license, but you know, that's it. So >> have have you ever had a go at driving a
01:18:37
Formula 1 car? >> Would you be able to? What do they drive? >> I don't think I'd be able to. No. No.
01:18:43
No. Why? >> Well, they put they're very ar aerero biased. So, it's not like normally in a car like a road car, you
01:18:54
just have mechanical grip like your tires hanging on. >> But in a Formula 1 car, you have a lot
01:18:58
of arrow. So, it pushes you into the ground. So, you sort of surpass what you think you could go around a corner at by
01:19:04
a lot. >> They pull about 6Gs going around a corner. So if you think something like
01:19:09
your head weighs 10 kilos, all of a sudden it's 60 and you're trying to hold it up with your neck.
01:19:13
>> So it's very very physical, like super super physical. So I think you'd have to
01:19:18
be a pretty good athlete to do it. And if you don't drive them fast, they basically won't drive. If you don't
01:19:23
drive them fast enough cuz the >> the tires aren't hot enough that there's not enough air going on and that sort of
01:19:28
thing. I drove an Indie car once, which is, you know, similar to a Formula 1 car, but not as much. And I did drive
01:19:34
it, but it was Yeah, it was pretty pretty poor. I was pretty useless. >> Yeah. >> Um, and do you sort of allude in in the
01:19:42
book to Liam Lawson maybe putting out like an album one day? >> Well, he he's a good musician. Like he
01:19:47
can sing and play guitar. Yeah. >> What sort of genre? Like what sort of style of music?
01:19:51
>> Uh, all sorts, you know, everything from rock to rap to country. Yeah, he's he
01:19:57
did um by correspondence went to the London School of Music, so he passed all the grades there and stuff. And his
01:20:02
dad's good guitarist, too. He plays in a band and stuff, >> but he's he's got a good singing voice
01:20:06
and yeah, and he is a very good guitarist. >> Whether it's um like a Liam Lawson or a
01:20:12
Jeff Ross, what do you look for in people before you invest in them? Whether it's time or money,
01:20:18
>> oh, I suppose potential, isn't it? >> Yeah. >> Yeah. You just believe they they they
01:20:24
can do what they say they're going to do. >> I've got a card here called um entrepreneurs and money.
01:20:31
>> Oh, yeah. So, um, do you follow the NBR rich List? Do you do you know what you're worth on the NBR rich List?
01:20:38
>> I don't think I'm even on there, to be honest. I I have been on there in the past, but
01:20:42
>> you know, the reality is they don't really know what people are worth. I mean, they can only look at they only
01:20:46
look at public records and stuff, so >> I must admit I haven't looked at it for a while, but yeah, I don't think I want
01:20:51
it anymore. >> It says 130 million. >> Oh, it doesn't. Okay. >> Would that be would that be about right?
01:20:57
>> Well, bit on the low side. I pro I probably shouldn't say but >> do you what do you does New Zealand have
01:21:06
a a cultural problem with ambition and and wealth >> oh I I think yes >> yeah I mean said before you know the the
01:21:14
sort of victim mentality >> um I think there is a lot of that and you know if you if listen to the news
01:21:21
every day you know it's like it's just these are all the problems we've got and you know these are how useless our
01:21:28
politicians are and you know the stuff is going on with Rod Drury at the moment, you know. I don't really believe
01:21:34
that, you know. It's just It just seems an over-the-top reaction. Yeah. Just Yeah. I don't know. You've just find
01:21:43
It's definitely not all New Zealanders, but there's just a general kind of underlying apathy.
01:21:49
>> You know, >> you know, we don't strive to be the best >> on on average, I don't think.
01:21:56
>> Yeah. It's interesting that, isn't it? I I wonder if some of it's like rooted in
01:22:00
jealousy in a way or >> I don't know or just not thinking big enough. What do you reckon?
01:22:05
>> Yeah, I I don't know if there's too much jealousy. I mean, there's definitely a
01:22:08
bit, you know. I mean, >> everyone who hasn't got money wants money and they're happy if they get it
01:22:12
off someone else, you know, but it's it's sort of a it's a belief and a drive. Like if you go to the US,
01:22:18
everyone's trying to get ahead there, >> you know? They they all want to get ahead. And if you get if you get ahead,
01:22:24
mostly they think you're a good person. Well, yeah. Well done. how can I do the same thing? And there's lots of people
01:22:29
here like that. There's lots of people, but there's lots of people who aren't like that, too. And I just think that's
01:22:35
and you get this other thing where people, you know, they have small ambitions. So, they might have a small
01:22:39
business and then they pay the house off and they buy a boat and a batch and think, you know, job done. So,
01:22:44
>> you know, they don't they go to the next level. They just, yeah, I'm satisfied
01:22:47
with that. >> Yeah. They have a have a ceiling like the conversation you had with your mate
01:22:51
about wanting to be worth 20 million and then you smashed that ceiling and went to the next one. What what what was the
01:22:57
amount for you where um where you know you're quite comfortable and you don't need anymore and and it's like
01:23:03
diminishing returns? >> Oh, I don't have any amount, you know. I think I I think I'll just keep keep
01:23:09
going, but um yeah. Were you driven more in your early career by um fear of failure or
01:23:17
hunger for success? >> Oh, that's an interesting question, isn't it? I mean, what did Homer Simpson say? If you you
01:23:26
know if you don't try you can't fail you know so you're you're immediately in that aren't you? If you if you start
01:23:32
trying yeah you definitely have a fear of failure but >> you also have the desire for success. So
01:23:38
>> what do you still work and invest for now? Is it is is it for the money? Is it
01:23:42
is it accumulating more or is it just a thrill and fun? >> Um I don't really want any more money.
01:23:48
Well I want more money but because it can >> we can do stuff with it. I' I'd still
01:23:52
like more cars. I I love cars and like to spend more. Like we don't need more for our sort of lifestyle or anything
01:23:57
like that, but yeah, I'd like I'd love to have more cars. There's plenty on my wish list.
01:24:02
>> When when you when you see someone um with with a a PJ, a private jet, like do
01:24:06
you does it make you jealous? >> I just I'm not a jealous person at all. So, nothing makes me jealous. But when I
01:24:14
was when I was in China at the Grand Prix, I was one of the guys I was there with um he's one of those GFream G800s
01:24:21
and he was saying to me, "You've just got to get a jet." And I was saying, "Well, you know, that's not I can't
01:24:26
afford a jet." He's Oh, no. They're affordable. You know, some affordable to him, but not to me. Yeah. But uh he was
01:24:33
a he was a very wealthy guy and um you know like multiple billions. But he said funny enough he was saying I'm not a
01:24:40
materialistic person but he said the thing I absolutely love is the jet. >> Yes. The best thing ever bought.
01:24:46
>> Incredible. >> Yeah. >> Um yeah but buying it's one thing and then yeah the maintenance and the fuel
01:24:52
the ongoing cost must be through the roof. Well, these these guys have got six pilots, you know, because you know,
01:24:57
they fly you somewhere, then you got to have the next group to fly you to the next place. And
01:25:00
>> yeah, so it's a it's a I don't know. I think those those new Gulf Streams are
01:25:05
about 75 million USD >> and then Yeah. then the cost of running them. >> Incredible.
01:25:10
>> Um, what's something founders waste too much time on? >> I don't know. I haven't haven't really
01:25:19
thought about that. I mean, I think pro probably the risk for a founder, if you're a founder, you're probably not a
01:25:25
very good manager of a company because you got a different mindset. So, I think what I've seen over the years, and you
01:25:31
see it a lot, I mean, if you look at Apple and Steve Jobs would be a really good example of that. You know, founded
01:25:35
the company and they ended up sacking him because he wasn't good at admin and um you know, you're just different type
01:25:40
of people. So, I think >> yeah, probably what a founder shouldn't do is >> is maybe run their company, you know,
01:25:46
have someone else running it. >> Yeah. Interesting. What what's a hard truth about entrepreneurship that no one
01:25:50
talks about enough? >> Well, the risk, isn't it? >> The risk and the worry. You know, you
01:25:57
spend so much time worrying. You spend all your time worrying. Really? >> Yeah. If I go back to many businesses
01:26:02
we've had, you just I've been many times where I thought that's it. You know, it's I'm not going to recover from this,
01:26:08
but somehow you do. >> Yeah. What's the closest you came to losing everything or is it has it been
01:26:14
happened on many occasions? >> It's happened on a few occasions. Yeah. The one the one I remember the most is
01:26:19
in the early days of Blueest Star and um we were always on the edge there because we're
01:26:26
buying all these businesses and we never had enough money doing deals that we couldn't we couldn't afford to do really
01:26:31
but we were doing them anyway and uh we were basically always in the [ __ ] and as
01:26:36
I said before Eric had just disappear sometimes and he done one of his disappearing acts and uh you know I had
01:26:42
all my money in there. I had no other money. I didn't even own a car, I leased a car and I was feeling pretty pretty
01:26:50
vulnerable at the whole thing. And we had someone from we were funded by BNZ and we're on credit watch there and
01:26:54
they'd even put a person in our office and we in the days you had checks but we weren't even allowed to sign a check you
01:27:01
know so things were very tight and the phone goes and it's Eric and I said where are you and he go I'm in Palm
01:27:06
Springs office equipment conference so good on you know I'm here taking all this [ __ ] for you and he said no don't
01:27:14
have to worry anymore I've sold the company and I thought he was just [ __ ] me you know so I said oh yeah
01:27:18
how much do you get for it 100 million And I said, "Uh, oh yeah, okay, okay. Who'd you sell it to?" He goes, "Oh, I
01:27:24
sold to this company, Good US Office Products, this guy John Adi. I'm bringing him down next week, and you
01:27:29
know, it's all going to be good." And it proved that was the truth. But if that hadn't happened, I there's a fair chance
01:27:36
we wouldn't have survived. We were in a lot of trouble. >> Incredible. >> Yeah. >> What's something success gave you that
01:27:41
you didn't expect? I well it g it gives you it gives you a lot of worries weirdly enough. I mean
01:27:50
people I'm sure people won't feel sorry for me but it just you know having money
01:27:56
that you've got to think about it a lot. You know you can't just sort of you know
01:28:00
people always go oh you've got 100 million in the bank that must be good. But of course you don't have that. you
01:28:04
have a whole lot of investments and you've got to make sure that you know you've invested in the right things and
01:28:09
you've got to check them to make sure they're not going wrong and you got to be pretty vigilant about it
01:28:14
>> and I think there's always people trying to take money off you too because you
01:28:17
become a target so you got to be careful. >> Um so yeah it doesn't make you trouble
01:28:22
free that's for sure. >> Yeah. Does it become hard to trust new people around you?
01:28:28
>> I'd say yeah for sure for sure. I mean, I wouldn't have that many new people around me.
01:28:34
>> Yeah. Cuz you just be skeptical of people's intentions. >> Yeah. But as I said before, there's lot
01:28:39
there's lots of good people around. Some of these young guys I've got through. >> Yeah. You'd be amazed at the businesses
01:28:45
that are out there. This young guys sort of guys in their 30s that got fantastic
01:28:48
businesses. Just >> you'd never even know they existed. >> Yeah. >> Yeah. But I like those sort of guys and
01:28:54
I've always feel I can trust them and they're not looking for money or anything anyway. Just looking for
01:28:57
advice. Um, what would um, teenage Grant sitting in a lecture at Teachers College
01:29:03
um, think of the man sitting in front of me now? >> I don't know what I would have thought.
01:29:09
I would have thought it couldn't possibly be me, you know. I just never would have believed it really.
01:29:13
>> Really? >> Yeah. >> When did you start to believe it? >> I think when we sold Blue Stars when I
01:29:18
started to believe it. >> Yeah. Because >> that was in your 30s. >> Yeah. I was 38 I think. Yeah. That's
01:29:24
when I started to believe because you you see all these things and you have all these plans, but you know, you
01:29:28
really think those are things that happen to other people. You don't think it's you. And all of a sudden, you know,
01:29:34
I had like $14 million and I had I could sort of couldn't believe it for a while.
01:29:39
It's just such a lot of money. And uh >> yeah, when when we' always been pretty skinned,
01:29:43
>> you know, we'd gone lived in Papa Newu Guinea for four years to try and make money and stuff like that, you know,
01:29:49
>> to actually have some money that you didn't have anything to spend it on. It was just like spear. It was it was
01:29:54
bizarre really. >> Yeah. We didn't even talk about the uh puppy and guinea years or um the early
01:29:58
businesses you had that that failed. Um it's just I mean it's been such a um such a rich and full life. You have to
01:30:05
sort of even with a long form podcast have to like choose what you leave in and what what you leave out. But I
01:30:09
suppose that's what the book's for. Um people can read that. But um yeah. >> Yeah. You you worked your [ __ ] ass
01:30:15
off. >> Yeah, I did. I like in my blueest star days and not many people appreciate this
01:30:20
but I used to have that thing I'm going to be the first in the office and I'm going to be the last out at night
01:30:24
because that way I could see what everyone was doing, who was working hard and who wasn't. So I used to be there at
01:30:30
7:00 in the morning and I wouldn't leave till 7:00 at night and I used to do that
01:30:32
every day for for years. Yeah. So, you know, people think you're lucky or something, you know, you earn your luck
01:30:39
for sure. >> Yeah, absolutely. And um and it comes with a huge amount of sacrifice like um
01:30:44
Yeah. I don't know when you your kids were born, if they were born in that time or not, but it's um like you're
01:30:48
sacrificing time, aren't you? >> Oh, you you can't get that back. >> You definitely are. Well, my my both my
01:30:53
kids were born at that time. >> Yeah. So, you miss out on a fair bit, for sure. >> What achievement are you most proud of
01:30:59
that no one sees? >> Oh, definitely family. >> Yeah. >> Yeah. >> Um what's the biggest mistake you've
01:31:08
ever made? Uh if you're looking for a financial mistake, I make quite a few, but the
01:31:16
most expensive one was um when zero listed, when Rod listed zero and uh I bought 200 grand worth of shares and
01:31:23
then when they got to be worth 400 grand, I sold them. And if I still had those, they'd be worth 40 million. So
01:31:29
that's kind of a big mistake. >> Yeah. >> Oh my god. >> Yeah. >> Oh, you still I mean you still doubled
01:31:36
your money. >> I know. I know. It could have been better for sure. But um what are your best and worst habits?
01:31:46
>> Oh, pretty intolerant. Um that would >> Oh, yeah. You don't suffer fools. >> I say don't suffer fools. I just like I
01:31:55
don't know. >> You're intolerant with what? >> Oh, with every I just haven't got time for crap
01:32:03
sort of thing like you know. >> Have you always been at this or is this the same? It's it's developed cranky old
01:32:08
man syndrome. I've always I've always been a bit like this. But like yeah, I just Yeah, I'm just not interested in
01:32:14
sort of trivia and small things. I just like I just don't want to know that stuff, you know? The sort of stuff you
01:32:20
hear on the news here to be honest. Like I can just do without listening to any negative.
01:32:24
>> Yeah. It's just so negative. >> I think um I'm I'm a little bit younger than you, but I'm I'm in my 50s now. I
01:32:29
think um you you realize the importance of time as you get older. So you just have like less tolerance for just the
01:32:35
inane. >> Well, you do. And just people, you know, with problems like most people with
01:32:39
problems, they cause them themselves regardless of what they say. >> If you were to look back is why they got
01:32:44
a problem is their is their fault. It's not someone else's. Not always, but mostly.
01:32:47
>> Yeah. >> That's my experience. When you ever look into anything. So I just don't want to
01:32:51
hear your tale of why are your problems, you know? >> Well, yeah. As we talked about before,
01:32:55
like when um Eric Watson kind of kind of ripped you off when you bought into his
01:32:59
company, um you don't blame him at all in the book. you take um you know you take full responsibility for it. There's
01:33:04
a book I really like by this Navy Seal guy called Jo Willink called Extreme Ownership and it's about that in every
01:33:10
situation look for what your role was in it cuz that's the only thing you can control really.
01:33:14
>> He he is absolutely right because that's what I say to people who work for me.
01:33:18
You know I say even if it's not your fault you take responsibility for it make it become your fault and you find
01:33:23
out the solution. >> You know that's the only way to go is because as soon as you start blaming
01:33:27
something else >> it's your hands. Well, yeah, you can't do anything about it. >> So, that question before was what are
01:33:33
your best and worst habits? I think we we just got into >> just got the worst intolerance. That
01:33:38
might be a I don't know that could be your best thing as I would your best habit be.
01:33:43
>> Oh, I know habit probably attitude, you know. I'm very like glass half full type
01:33:48
of person. It's a problem in itself sometimes. But yeah, I always try to take the optimistic view of everything.
01:33:53
>> I I think to be um an entrepreneur, you have to be a glass half full person, don't you?
01:33:57
>> Yeah. you you have to believe things that normal people wouldn't believe >> but you know like you believe in crazy
01:34:04
things and they do come true you know >> so yes some other um entrepreneurs I've
01:34:10
had on the podcast I've had um yeah sir Rod Rury sir Peter Beck um Anna More Sonia Williams who's one of the founders
01:34:15
of Shis and they they all have that same thing in common just um >> just um this relentless positivity and
01:34:22
uh sort of you know belief and pride in New Zealand as well I think >> yeah like
01:34:27
Yeah. It's like expect the best and plan for the worst. That would be my sort of
01:34:31
theory on things. So, >> when was the last time you cried? >> Oh, when I was a child.
01:34:36
>> Oh, really? >> Yeah. >> Really? >> Yeah. Absolutely. Yeah. Yeah. Men don't cry in my in my book anyway. Yeah.
01:34:43
>> I find as as I get older, I'm I get more and more emotional. Really? Not even um
01:34:47
not even um a movie like Marley and me at altitude? >> No. >> No. >> Really? >> Absolutely not. You you you honestly
01:34:56
have never cried as an adult. >> No. >> Not tears of pride like when Liam Lawson
01:35:02
gets on the F1 track for the first time in a Red Bull car. >> No. >> No. >> Not when you get the all clear with the
01:35:09
cancer. >> No. There is no There is no time. Yeah. >> Not the birth of your kids.
01:35:15
>> No. >> Do you have any regrets? >> Look, not not really. I mean, you know, you can say I could have done stuff
01:35:24
differently, but that's life, isn't it? >> So, >> you know, I don't have any regrets.
01:35:28
It's, you know, I was saying before, I'm not a jealous person, you know, so I don't mind what happens to other people.
01:35:33
Good on them if they do better than me. >> You know, no point regretting something,
01:35:37
is it? I mean, the only thing you can do is get a lesson from something and don't
01:35:40
do it again. >> 100%. >> You when I had Steve Hansen on the podcast, he he had a saying. He goes,
01:35:45
um, yeah, we don't lo we don't lose, we learn. >> Yeah. >> And I suppose that's the thing with with
01:35:50
mistakes. as long as you learn from them and take something from them and yeah, >> course correct.
01:35:55
>> Um, say your your wife and your kids were in the room next door and they were asked
01:36:00
to come up with um three different words to describe you as a man. >> What would you like those words to be?
01:36:07
>> What would you like them to say about you? >> Well, dependable, reliable, good
01:36:12
provider. Probably >> one of those is two words, but yeah, I think I think I've been pretty good in
01:36:18
that regard. you know, like provided for my family and given my kids a good education and
01:36:23
>> given them a good house to live in and, you know, we've helped our kids out a
01:36:26
lot buying houses and those sort of things. So, >> yeah, I I would hope they would say
01:36:31
that. >> Are you proud of yourself? >> Yep. >> Yeah. I guess I wouldn't be here talking
01:36:38
to you if I wasn't. >> Yeah. How do you how do you find this sort of thing? This is this is your
01:36:43
first um long form podcast. >> It sure is. Yeah. Do you do you do you find it uncomfortable or are you okay
01:36:48
with it? >> Um, I'm okay with it. I'm okay with it because it's kind of like telling a
01:36:53
story, which I hope hopefully is beneficial to someone else. Um, >> I've done quite a lot of media
01:36:58
interviews, but they're normally someone giving a hard time about something business-wise, and I don't don't enjoy
01:37:03
that very much, but this has been this has been cool, actually. >> Yeah. Nice to reflect on some of the
01:37:06
stuff you've done. >> Yeah. Yeah. >> Well, it's been really cool. It's been really nice to connect.
01:37:11
>> Yeah. Well, I appreciate you inviting me. Yeah. >> No, no worries. And best of luck for the
01:37:16
book. >> Uh, no pit stops, the business of going all in. >> Um, yeah. Who would get the most out of
01:37:21
that, you reckon? >> Like aspiring entrepreneurs or >> I reckon probably, but um, people who
01:37:27
like cars. >> Yeah. >> Yeah. And I think it's it's not a heavy read, is it? So >> yeah, if you just want something to read
01:37:33
and enjoy and not take you too long or take too seriously, I think it's hopefully people like that. Epic.
01:37:39
>> Hey, Grant. Thanks so much, mate. It's been really nice to meet. >> Yeah, likewise. Thank you. Heat. Heat.

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Episode Highlights

  • The Importance of Family
    Baker emphasizes his family-oriented lifestyle and connection with his children.
    “I'm pretty family oriented.”
    @ 03m 15s
    July 12, 2026
  • Bubba's Rise to Fame
    Bubba the comedian discusses his unexpected success in the podcast world.
    “Better than some all blacks and political leaders.”
    @ 16m 42s
    July 12, 2026
  • Childhood Memories
    Reflecting on early memories and family influences that shaped his life.
    “My earliest memories are standing in my bedroom waiting for my dad.”
    @ 17m 27s
    July 12, 2026
  • The Power of Positive Thinking
    Learning to think big from a mentor who aimed for billion-dollar success.
    “What can you really do?”
    @ 29m 30s
    July 12, 2026
  • Unexpected Loss
    Reflecting on the sudden death of Paul, a close partner and friend.
    “It was a huge shock. He died in his sleep.”
    @ 36m 30s
    July 12, 2026
  • The Big Deal
    Finalizing the sale of 42 Below to Bacardi for $138 million.
    “We got a pretty good payday out of it.”
    @ 45m 37s
    July 12, 2026
  • Facing Cancer
    The moment you find out you have cancer is surreal and life-altering.
    “I said, 'Yeah, but I'm really hungry, like you got a sandwich or something.'”
    @ 52m 18s
    July 12, 2026
  • Celebrating Survival with a Bentley
    He set a goal to buy a Bentley after overcoming cancer.
    “I put it up on the inside of my wardrobe door.”
    @ 01h 00m 51s
    July 12, 2026
  • The Thrill of Speed
    Driving a Ferrari in Italy is exhilarating with no speed limits. 'It's like a religion there.'
    “It's pretty wild, come up on you very fast.”
    @ 01h 08m 34s
    July 12, 2026
  • Investing in Potential
    Supporting Liam Lawson from a young age, the speaker reflects on the investment journey. 'I just thought, man, that's pretty cool.'
    “He's the complete package.”
    @ 01h 15m 26s
    July 12, 2026
  • The Risk of Entrepreneurship
    Entrepreneurs often face significant risks and worries that aren't widely discussed.
    “You spend all your time worrying, really.”
    @ 01h 25m 55s
    July 12, 2026
  • Learning from Mistakes
    Mistakes are inevitable, but the key is to learn from them.
    “As long as you learn from them and course correct.”
    @ 01h 35m 54s
    July 12, 2026

Episode Quotes

  • If you can't win, don't play.
    Grant Baker: Backing Liam Lawson, Ferraris, Cancer & The $138M Exit
  • I thought I'll show you how it's done.
    Grant Baker: Backing Liam Lawson, Ferraris, Cancer & The $138M Exit
  • I just wanted to do something.
    Grant Baker: Backing Liam Lawson, Ferraris, Cancer & The $138M Exit
  • I don't think it really changed me that much.
    Grant Baker: Backing Liam Lawson, Ferraris, Cancer & The $138M Exit
  • He's just like a really nice, personable person, you know?
    Grant Baker: Backing Liam Lawson, Ferraris, Cancer & The $138M Exit
  • You earn your luck for sure.
    Grant Baker: Backing Liam Lawson, Ferraris, Cancer & The $138M Exit

Key Moments

  • Podcast Success16:42
  • Business Lessons25:08
  • Thinking Big29:30
  • Big Aspirations34:36
  • Starting the Foundation56:51
  • Passion for Cars1:12:26
  • Cultural Ambition1:21:11
  • Materialism vs. Comfort1:24:02

Tension Over Time

Words per Minute Over Time

Vibes Breakdown