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Inevitably, in entrepreneurship, you're going to have so many people tell you no. You're going to have so many
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failures. I hear a no and I'm like, "Okay, let's negotiate." You know? Like >> What's the number right now?
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>> You have to be like that. Like, I pitched these into retail. First answer was like, hard no. Like, not even a
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sliver of the door open no. And you know, managed to get them in and it's going really well. So, you have to turn
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negative situations into positive outcomes. >> It's amazing how once you've heard it a
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few times, it loses all power, right? >> Totally. I don't know. Sorry, was that a
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yes? >> [laughter] >> No, but I I've sort of found like with the the worst thing you can hear is not
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actually a no, it's like an email that goes unresponded. That's even worse than a no, I think.
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>> That's just an invitation for a follow-up. >> [laughter] >> Yeah. Yeah. >> It's like a sport to you.
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>> It is. And I have no ego. I will like, we're still trying to get a few things
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over the line. I will go and sit in the waiting rooms of these places [music] and they could be a 5-hour plane ride
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away. I don't care. And I'll just wait. And I'm just like, I'm I'm here for it. >> Mhm.
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>> And then you know, you come home without a successful outcome and then you go
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back again.