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So, at this point, you're in your early 20s. >> Yes. >> You've got this law degree. You turned
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down these job offers for a six-figure You must have been moments where you were wondering if you're doing the right
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thing or not. >> The first 365 days were really hard. So, that first year, I had no idea what I
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was doing, barely selling any products. Like, >> [music] >> I remember the first production run was
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we had to sell eight units a day to sell out the stock before it expired. >> [music]
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>> And I remember thinking, "How the hell am I going to do that?" At the one-year
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mark, it was like all of those little seeds that I'd been planting finally [music] started to grow.
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And from there, it just took off. >> How did you know there was a gap in the market?
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>> I feel like it was very intuitive at the beginning. Now, there's a lot more data
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and science behind everything that we go into. But at the beginning, it was that
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intuition of like, "This is a problem for me. Anecdotally, this is a problem for a lot of women that I know. And I
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feel like, yes, there's a gap in the market, and more importantly, there's a big market of women in that gap."
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>> Cuz I wouldn't have thought there was a gap in the market. I'm thinking four years ago. I don't know.
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>> And that's partly why people think I was crazy. It's like, "This is the most saturated industry. Why would you go
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into this?"