00:00:00
how did the business go from 12 half to
00:00:02
half a billion dollars is it that you
00:00:04
shifted the strategy and said hey let's
00:00:05
go after Revenue now or it was probably
00:00:08
two major things Erica was a perfect
00:00:10
hire and built out the business side and
00:00:12
people just totally underestimated us
00:00:14
like I knew how big we were and in a
00:00:16
weird way I think a lot of times even
00:00:18
though people know us now they still are
00:00:20
kind of flabbergasted when you go under
00:00:22
the hood and see our influence our
00:00:24
influence was just underestimated and we
00:00:26
did nothing on the business side like we
00:00:28
really were so busy on creating content
00:00:30
you had to knock down our door to
00:00:31
advertise with us yeah so when we
00:00:34
changed that philosophy and like let's
00:00:36
build out the business side our Tech all
00:00:38
of it with our existing audience it was
00:00:40
just kind of like a powder keg that
00:00:41
exploded it didn't shock me to be honest
00:00:43
granted the original business plan said
00:00:46
in five years they wanted to sell it for
00:00:48
like 50 million we got past that in like
00:00:51
six months
