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let's bring him out Jimmy Donaldson Mr [Music] [Applause] Beast going what's up everybody let your winners
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ride Rainman [Music] David we open source it to the fans and they've just gone crazy with love you
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queen of K so uh look at the pH wow wow guys no selfies no selfies sending it to their
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kids as we speak yeah what are do your fans have like a a like a name like beasties or something
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beasties besties that's Taylor Swift beasties is pretty good so I think everybody all of you guys know Jimmy but
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let me just tell you the the quick story um I hate when people describe me in front of me but go for
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it uh Jimmy started youtubing when he was 13 years old and this is an incredible example I mean Jimmy's
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basically an athlete so if you take a guy who basically spends 10,000 hours at something and he you know there's a
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Steph Curry outcome there's a LeBron James outcome and there's a Jimmy Donaldson outcome so what does this one
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look like he starts posting videos online he starts iterating iterating iterating at 16 I think he had like no
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2016 or so he had like 30,000 followers some nominal number kept tweaking putting in the thousands and thousands
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of hours stumbled into college for two weeks stumbled out uh and then fast forward now a decade since he started
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this um he's basically the most followed human on earth after Messi and uh Cristiano Ronaldo although in terms of
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content creation um he's basically the top two or three most followed people on YouTube Twitter Tik Tok uh sorry not
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Twitter uh x x um billions of views event-based viewing so you know when he launches videos uh noon Eastern Time on
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Saturdays every two weeks um if you're not watching them probably people you know definitely you know your kids their
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friends it's just a spectacle um and so that's how you know you've become mute so let's start at the
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beginning um how did your mom react because you know cuz Sue seems like a she's like a and she's she works for
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Jimmy she's like a head of compliance okay she just makes sure no one steals money it's a it's a nice fun R so what
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what happened when you showed up and you're like hey mom I've been streaming secretly and I have these followers yeah
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well you know what's interesting actually is uh you should encourage your kids to have hobbies and and want to do
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these things uh my mom thought it was crazy that I was talking to people on the internet so I ended up just lying be
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like oh it was a a joke I just have a friend I'm talking to every night online or or on Skype or whatever um and then
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once I hit 10,000 subscribers I told her yeah that was I was a lie I don't have any friends I just making videos um and
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she just didn't understand it she was just like what does this mean um yeah where where did the idea for all these
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spectacles originate from like how how that that the first few that really broke through how did you guys come up
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with them or how did you come up with them yeah the well the thing is like for people if you want to get like
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hypothetically 100 million views on a video the easiest way is to like do something cool no one's done before and
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one of the first ones was I saw no one had ever counted to 100,000 in a row so I was just like I'll just count to
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100,000 I watched that video for about five minutes yeah more than normal it's 40 hours long but the retention is 2
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minutes so I was like and you look like how old are you when that 15 years old or I was like 18 yeah it's hilarious
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yeah so I just started cuz I didn't have money so I just started how many views does that have I think that one like 30
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million yeah just me Counting but it's like it's funny because it's like look at this idiot he counted to 100,000 how
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much money has it made that one I don't know ballpark what do you think I mean most videos probably like $5 RPM so 150
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Grand okay yeah great okay so you launch this thing and then it starts to go and
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then how do you scale the ideas because it it does become a bit of a hamster wheel like how do I one up myself and do
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you always feel this pressure to have to one up yourself from the last video literally yeah it's it's uh well
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essentially obviously I've just been doing this for 14 years years and also you said 10,000 hours I think people
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should change that saying to 10,000 days and I'm I'm almost at my halfway point to 10,000 days I think that's how people
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should start looking at things because to be honest 10,000 hours is pretty easy what is that like 10 hours a day for
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three years um just a random thing but um yeah just uh I don't know we would get 100,000 views on a video take the
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money do another video get 150,000 and I've just kind of reinvested the money for 14 years and even to this day
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whatever I make I just spend it the next month on content and the videos have just progressively gotten bigger and
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bigger and it's gone from me counting to 100,000 to seeing what happens if you put a Lamborghini in the world's largest
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Shredder you know just random things you know well you also seem to have some pretty good judgment where maybe some of
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your contemporaries don't uh we've seen that need to get the next view lead to people doing increasingly dangerous
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stunts like this um taking a model X over some Hill I think Dober did that some other person was swinging somebody
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on a crane maybe you could talk a little bit about restraint and understanding like hey even though this is going to
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get a lot of views and maybe some of you are contemporaries I won't give the specific names of people but they've
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done some really idiotic things and and gotten hurt yeah so how do you know when
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a conversation you know and some of these ideas kind of maybe go over the line yeah well I mean the obvious answer
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is common sense so right okay next question but no no no no but the the thing is like obviously if it's there's
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a lot of things people do that they know will get views because of outrage and it's just easy to do but you know if
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you're trying to build a long-term brand you don't want to just constantly piss people off just to get attention like
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eventually it stops working so the real answer is you just got to not go what is
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the easiest way to get views what is you know what do people actually want to watch that you know isn't just going to
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get views because they're angry essentially you have um if you in um Greenville North Carolina you basically
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have your own college campus yeah you know it's like buildings Lots Studios all these young people dynamically
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running around doing all this stuff I mean when I saw it I was like this is a tech startup it felt like Facebook
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circuit 2006 accepted in Greenville why did you think you could pull this off there yeah well the thing is you know as
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as you scale up you're not really especially when you're in your young 20s you're just kind of doing whatever you
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got to do to keep up with growing and making the videos so you just kind of blink and 10 goes to 20 employees to 50
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to 100 and how do you get people to go there like what is it that you're giving them yeah where they would leave New
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York or LA and whatever job is to try to do this with you yeah that's the hard part I'm still still trying to figure it
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out most people it's it's a lot of convincing to be honest uh I would highly recommend you don't build a
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company in a middle of nowhere Woods in North Carolina city like ours it's most people don't want to live there um so
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usually it's just like people who you know their job is kind of their life and they're very passionate about what they
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do so it's like we provide you a cool job where one day you get to bury me alive the next you get to you know
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figure out how to send me to space or whatever um but the real answer you just got to find people where work is their
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life and so they don't care but anyone who does they hate it well that's actually a feature in some ways right
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which is how Silicon Valley used to work by the way this is what I was going to say how do you recruit for that and and
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what do you do when you find out that there are people that you know want work life balance and don't don't want to do
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the level aren't willing to commit the way you're willing to commit for yeah I mean like I said that's the part I'm
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still trying to figure out to be 100% honest it's I I think at some point I just got to move out of the middle of
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nowhere in North Carolina don't don't recommend it building a big company in a small city employees you have now
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they're around 250 so you consider maybe moving it to Los Angeles or something to
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be closer to but just like somewhere where it's like a decent size city would probably be more optimal one that has an
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airport would be nice sure Jimmy um one of the things you say a lot is I'm still
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trying to figure it out I think that's the key to your success having spoken to you a bunch I get the sense that you're
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on this kind of insatiable Journey like you I mean you speak in a very grandiose
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way about what you're trying to do it's just there's no there's no fraking limit
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and you see it in your videos but you also see it in how you've kind of iterated I tell people like there's no
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one else on Earth no entrepreneur in history where you can go track them longitudinally from the first thing they
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did all the way through to today if you want to understand this entrepreneur it's all in the open go check it out and
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now you'll see the grind and you'll see what it took to get here and it doesn't stop every week you've got some new
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record-breaking 24-hour video coming out and it's [ __ ] nuts what's the the the
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mission where's it all going and help just frame for the audience for everyone like how do you think about where you're
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going the the beauty is there's well YouTube as that's my main platform you know obviously if you buy an Android
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phone YouTube's pre-installed and alphabet owns it so when you search things on Google it takes you to YouTube
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a lot of time so YouTube is just massive I mean billions of people use it on a monthly basis and so being big on
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YouTube you know we get 100 million views on a video in the first seven days which you know up before the last couple
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years that's never been possible in history so it's it's definitely a very interesting time where you can get you
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know just unfiltered access to basically unlimited people and then um you know we
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just I've weirdly enough it's not why I got into it but it ended up just working
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out that way that I spent 14 years of my life just studying how to make the most
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optimal videos what type of content people want and we just kind of mased the art of going viral and YouTube just
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so happens to be such a big platform and so it's pretty nice because now like they've been saying we're getting around
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a billion views a month and um yeah we can just but where do you want to take it well recently we started getting into
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um selling long term yeah yeah well we started getting into selling some cpg products so we started with chocolate
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and it's nice because the same people who I would take pictures with in Walmart when they see our product there
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they're like oh it's the guy from YouTube and they'll buy it and so um just kind of right now just anything in
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retail is great because you know you just put things on a shelf and people buy it and you know um it's like it's
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it's much easier than like doing something complicated I tell I tell people it's almost as if you think your
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job is to make people happy is that a good way to frame like about your job yeah yeah the other thing that's I I
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find just extraordinary about your business is you're essentially built Walmart without any of the cost
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structure any brand you decide to build will immediately have the first 10 million customers yeah the beauty is we
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don't have like essentially don't have to do marketing so marketing cost but also zero distribution cost um that can
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go one of two ways with the Mr Beast bger yeah you you learned a lot of lessons there maybe went too fast you
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didn't expect it to be so popular and you lost control of that and then with Mr with the uh
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febles stuff you nailed it so maybe you could tell us the lessons from each of those projects um well yeah the beauty
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of a febles is you I mean kind of like I said you just put on a shelf and people
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go there and buy it I don't you want to ask me something more specific about on be be honest about the
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insane amount of product development work you personally do and how deeply you care about making it work um because
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I think that's what's missing for a lot of people well no and then my point was Mr Beast Berger you kind of loaned your
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name yeah to it and it it didn't have the same quality control yeah well that one I can't talk about but oh okay no
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problem I was wondering yeah no problem yeah little okay let's just admit this last few questions R shitty let's reset
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no I think it's a great question you just can't talk about bring it back let's go back to the two smarter people
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here we start David do you have a question I want to I want to I want to ask about um I better go on to a new
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topic here real quick um the thing I've been really Blown Away by is just how elaborate your Productions are I mean
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some of these videos are incredibly elaborate in the production values and in the storytelling the one that comes
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to mind for me is the the squid game uh series with I mean that looked like Monumental logistically to pull off and
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terms of set design and every other way um I mean I guess tell us more about what goes into that and you know what
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I'm kind of hearing from you with the 250 people you have working you've built this whole town it sounds like the old
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Studio system you know like back in Hollywood like Warner Brothers back in the 1930s where they had their own Lots
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their own actors their own everything and it was very different back then like we heard Gwyn saying that like most time
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on assess is like waiting around it doesn't sound like that's what's going on with you you've like so you're back
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to kind of the original Studio system yeah exactly I mean like I said um the beauty is we don't have a studio that
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tells us what we can or can't do or you know the distribution or anything it's just we we own it all so we just make
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whatever videos we think will be viral and you know um obviously we have the direct connection and so the the big
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thing is like obviously YouTube you know at the moment you don't make that much from ad Revenue so to do these big
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multi-million dollar videos it's just not really possible possible which is why doing things like feas and other
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products to generate revenue on the back end is why we're able to do that and other people aren't because it's like
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you know if you get even if you get a 100 million views on a video the RPM's $5 it's only 500 Grand you know what I
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mean so it's not that crazy which is why people aren't able to do these big budget spectacles like we are um even
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because most people don't even get anywhere near that kind of viewership and so it's like the beauty is creating
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the model where we turn around and we use that to sell products sell a couple hundred million of that a year and then
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we use that to put it back into the content is there pressure to tone down like the consumerism or the giving away
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money like do some I'm sure there's a faction of people that either find that offensive or they think it's
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exploitative how do you deal with that no no not really to be honest um most people think it's cool that because it's
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like it's kind of fun to watch someone receive you know $10,000 or Lamborghini or house or I like the last thing we did
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was I ordered pizza and tipped the guy a house and like uh that was cool um my bad I actually
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ordered two pizzas one from Domino's and one from Pizza Hut and the guy who got there first got the house I mean there
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was the so the Domino's guy got it so order do but I think like no but didn't you do something it was curing
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blindness 10 carens who got upset and people were like but there were people right like 10 carens got upset it was
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like at the end of the day as long as I I think what I'm doing is good and right
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and helping people like obviously at the scale of our views you know that video got 200 million VI views of course some
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subsection is going to be mad it's just kind of at the that number it's just inevitable that people be unhappy
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there's a piece of your business that actually many people probably don't know about outside the commercial part which
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is Beast philanthropy you want to tell people about the size of the food bank you've built and how that works um sure
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uh so I just I feel we're talking about it myself but we essentially just started a charity and then made a
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YouTube channel where you know whatever we do with the money from the charity we
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film it so then generat revenue on the back end and obviously those videos go on to raise a lot of money for donations
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and so it's just kind of a cycle where we upload a video a week and we were able to build a couple food banks and
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feed a couple hundred thousand people that kind of stuff you want to talk about the
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business model uh in the future so you have basically this YouTube business yep and that goal is essentially just
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maximize growth yeah just make content people want and get as many views as possible and as J
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said build distribution and direct it at these old Legacy companies are there things but you said you wanted to do
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things that were just like it seemed less offline right so I'm sure you you looked at online things yeah uh I mean
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right now it's just like the the reason we started with chocolate is obviously like in the last 50 years there hasn't
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been any like major chocolate company that has spawned up like Hershey's lent Mars far they're all like 100 years old
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and so it's kind of just a sleepy space where they don't really innovate and it's kind of boring and no one really
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cares and so um obviously eventually we'll do online because it's much easier to get people to download an app to buy
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a physical product but it's just kind of perfect because the Shelf space never changed and people want something new
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and so you know uh it was easy to take over you know how big how big is that how big is that business for you can you
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say uh this this is our second year we'll do a couple hundred million wow okay wait so we just we just guessed
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about the math here you said million um views a month at $5 CPM so it's 5 million a month for the video so 60
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million a year and the chocolate bars will do 200 uh I mean we're not really public about it but it'll do a lot of
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Revenue figure it out it'll do something more than a penny what do you think about the success of
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prime you know how do you look at that is that yeah they're killing it I mean yeah that's a a great case study it's
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just you know I I heard you never two years ago Revenue right well I don't know about that but or at least I can't
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say publicly but I can't say like you never would have thought like you know tens of millions of kids or at least
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millions of kids would be so enthusiastic about a sports drink you know I mean it's crazy the kind of
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demand they've created like kids literally collect Prime bottles and then Tik to go viral showing off their
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collection of drink bottles that are like $3 or whatever your hand if you got kids that do that yeah it's it's wild I
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mean so Prime was was great because obviously it's a beverage and the more shell space you get just naturally the
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more sales but they it was more a Lifestyle brand they created where just kids felt cool drinking it until the
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point where they would buy a 12 pack for like 15 bucks and then sell them for like $6 you know a bottle at their
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school which is like something that happens in almost every school in America it's crazy still to this day
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after like a year and a half one of the one of the things that I think if you taste Prime that it has is a ton of
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sucrose right so it tastes super like bam big mouth feel um where's your thinking on like the line between nut
00:18:28
nurition versus just taste good for the products you have and the products you want to build yeah and where do you want
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to take that agreed I I think that's very important that's why our chocolate we only use four ingredients whereas
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Hershey's uses nine because obviously since we have this much influence we don't want to just you know make people
00:18:44
whatever we sell needs to be better than what's currently on the shelf or then it's just a net negative you know what I
00:18:48
mean better for you higher quality ingredients Etc so um yeah I mean in a nutshell that's kind of how I view it
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and so what are these other areas and that just make maybe obvious sense if you could snap your fingers and just
00:19:00
yeah well I think the simplest thing the the more I like studied chocolate and and see it like we started with well
00:19:06
funny enough we started selling dark chocolate which 65% of kids in America don't even like so that was kind of dumb
00:19:12
but I didn't know any better so I mean the simplest thing is do milk chocolate which is what we're getting into and um
00:19:18
you know then just going down and and maximizing chocolate like doing Reese's cups and that kind of stuff um so I past
00:19:25
Chocolate I haven't really thought about it because that's basically all I'm thinking about for next year
00:19:29
okay do you think the candy business can be a billion dollar Revenue business oh
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yeah of course I mean look at Hershey's what are they doing 12 billion a year Mars tens of billions all I mean in
00:19:40
America alone I think people spend $25 billion a year on chocolate and there's no one in those companies building a Mr
00:19:45
Beast competitor I mean from a brand there's no one of those companies that build the companies they're like 100
00:19:50
years old so they're they're all dead yeah um how do you you must have a ton of inbound to do things outside of the
00:20:00
Mr Beast realm Hollywood Etc how do you sort through all the inbound opportunities and then organized because
00:20:07
you could I would suspect be drowning an opportunity at this point with this level of notori well that's why we are
00:20:13
where we are is because we just layser like focus on one thing for essentially my entire life and so it's pretty easy I
00:20:19
just say no and then uh yeah because it's like you know obviously for to to make the view the
00:20:28
videos that the caliber we need it's just like that's been my obsession for the last 14 years almost every waking
00:20:32
hour of the day just you know obsessing over you know every little thing like if
00:20:37
even simp like simple things like when you click on a video the brightness in the video matters like if it's a little
00:20:41
too dark people are more EP to click off and not watch it you know because not everyone has their phone screen
00:20:46
brightness you did something with your mouth being open or closed in the thumbnail and it changed clickthrough
00:20:51
that was a new a test well the problem is whatever I do a bunch of other people do and I started opening my mouth in my
00:20:56
thumbnails and it's kind of annoying and then a bunch of other creators did it and I was like okay we're not doing this
00:21:02
anymore so I switched them back what's the budget on each video now so every two weeks how much money goes
00:21:08
into that video um I think right now it's around two and a half million per video oh okay yeah that's like making an
00:21:13
independent film every two weeks yeah but I mean they yeah I don't think it's that crazy though because they they're
00:21:18
getting like 100 million views in seven days so if anything any other like Medan
00:21:22
outside of social media that got that kind of viewership their budget would be like 50x you know what I mean absolutely
00:21:27
absolutely do you think that you're building Library like do you expect that a video that you created you know the
00:21:32
Olympic Games thing you did a few weeks ago in 5 years that that'll still be that'll have some value 15 years from
00:21:39
now well 15 I don't know but five yes usually whenever we upload a piece of content we'll get a couple million views
00:21:44
a month for as of right now forever but obviously eventually it'll probably die off but they they're usually pretty
00:21:50
Evergreen because right now because we have the model where we're making money outside of YouTube so I can spend more
00:21:55
it's like you have this video that's $2.5 million budget or like another video that's $2 and half thousand budget
00:22:00
and so right now usually people end up just clicking on the cooler stuff and then how do you think about the just the
00:22:07
axis of going outside the United States so different languages different countries how do you how do you deal
00:22:11
with that that's that's the best part so um I mean as as you know we we hired voice actors to dub our videos in every
00:22:17
language and I I assume a lot of you guys here are content creators and the crazy part is only 10% of the world
00:22:23
speaks English so if your content's only in English it's pretty hard to obviously
00:22:27
reach most of the the world even subtitles most people don't prefer it um so if you dub your videos hire voice
00:22:33
actors or whatever um your viewership will Skyrocket and so right now over half the people that watch my videos
00:22:38
don't even speak English which is pretty crazy um tell me about the relationship
00:22:43
with YouTube and how that's evolved over the years because I I don't know they anticipated that you know the footprint
00:22:50
of the top creators on YouTube would get so large yeah are they deeply involved in communicating with you or are they
00:22:58
just like hey we a platform post a video if you like it it's that yeah that's extraordinary to me yeah I mean I kind
00:23:04
of like it because then no one can say there's favoritism or or they're helping us in any way um but agreed like even
00:23:09
when I was coming up like you know people were getting 10 million views a video and that was like mind-blowing and
00:23:14
their life cycle would be like a year and they fall off so I don't it's kind of crazy I don't really know how we
00:23:19
ended up getting this big I me was there ever a thought to tell them I need to make you know a higher minimum per RPM
00:23:25
and I'd like to cut a deal with you to hit these numbers they'd be like well then everyone's
00:23:31
going to want that cuz if they do it with me then they would open the floodgates they would just tell me spend
00:23:35
less money so got it interesting cuz no one's forcing me to spend this much money it's kind of the
00:23:41
problem technically most people don't spend hardly any money I mean and but there was a moment in time where
00:23:46
Microsoft started stealing away some YouTubers and folks for their twitch competitor did did you get those kind of
00:23:52
offers and then how did you evaluate them well the the problem is like like I said at the start you know YouTube's
00:23:57
where all the viewers are so it's like sure you can get a little bit of money but ultimately the real game is if you
00:24:02
can get a billion views a month for 10 years you know whatever the amount of Brands we could build is you know insane
00:24:08
yeah so it's it is the great success of YouTube that they've hit this level of scale exactly and and the features and
00:24:14
stuff on that like YouTube is the only platform right now where you can upload a video in different languages so if
00:24:18
someone clicks my video Mexico I'll speak Spanish whereas if you click in America that feature is in beta right
00:24:24
now yeah well they they've rolled it out to other people but on Tik Tok Facebook
00:24:27
no other platform can you do that so YouTube's the only place right now where you can actually have a global audience
00:24:32
do you provide the voiceover person or is that done automatically because they're they're working on an automatic
00:24:37
version I was told yeah and for the first or the next two years it will probably sound terrible but it's of
00:24:41
course at sometime in the near future aiing will you know we get hit up about that all the time for the all in right
00:24:47
now I've I've trained a ton of different voice models they all sound terrible um
00:24:51
but it is you know obviously getting better very quick have you published any to see what the viewership looks like uh
00:24:56
yeah aim me versus like real voice acting we it's usually so if it's a one minute video the retention with noral
00:25:03
voice 45 seconds it be 42 but it'll also be a lot of comments like why does he sound slightly off so the retention
00:25:09
isn't as bad as you would think but it's it's still like you can tell the quality
00:25:12
score is lower yeah exactly like to if the thing is like when you're using dubs you're already at a disadvantage because
00:25:18
they can choose to watch someone in their native language or watch you with a guy speaking over your lips and so if
00:25:23
it's not as good as like you're already down here a little bit worse and then if
00:25:27
you use a dubing it's even worse worse like so you you know I think video games are six times the uh revenue for movies
00:25:34
today have you thought about video games the folks I've got to assume folks approached you and how do you think
00:25:38
about the video game industry because you're you have a lot of audience overlap I got imag yeah um to be honest
00:25:43
I tried to build one and then uh like six months in I was like oh these things take years and then I was like I'd
00:25:49
rather sell chocolate so um yeah that that was kind of the extent of it I mean obviously it's a no-brainer because it's
00:25:55
much easier just to tell people to download it just click the link in description it but I've just found that
00:26:00
I don't know it's like I just keep going back to it making you know confectionary
00:26:05
products is just so much more fun and um you know 100 million people are going walk into Walmart every month and if you
00:26:11
don't have a product there there there's nothing for them to buy and so like I just want to maximize that getting
00:26:15
something in every retailer in America first one of the one of the things that you've done is you've mentored younger
00:26:21
content creators coming up um who are people that you look at that are creating things that you think are
00:26:27
interesting whether it's formats or I'm curious how many of you guys make content out there like anything okay I
00:26:34
mean we do a little bit I guess so actually do you have have any tips for us I mean our
00:26:41
our uh viewership on YouTube is embarrassing one of the one of the things he did first was he ripped apart
00:26:47
our thumbnails oh yeah he said our thumbnails were total [ __ ] I mean that remember and we gave that we gave that
00:26:52
to was I joking or was I being well I think you guys like I mean clearly it's working I think the that no one cares
00:26:59
about your guys thumbnails I think the big thing is like the value you guys provide and like that it's a but should
00:27:03
we not close our mouths now in thumbnails oh you should the mouths open yeah the mouths are open oh yeah I would
00:27:08
I would close I mean it's there's something different about each week of especially for this age group definitely
00:27:13
closed them well no I mean there no one wants to see a there's something distinctly different about what you do
00:27:20
every week it's something new it's something original we're trying to have a conversation mclocklin group kind of
00:27:27
format so I think some of those tips don't work but our audience on YouTube I think now will um exceed what we're
00:27:34
doing in podcasting ultimately because it does seem that people like to watch us uh and put it on in the background so
00:27:41
we're seeing that I think we have 380,000 you guys are doing great to be honest I remember when you first started
00:27:45
it and I was like oh this is an interesting combo but it works and like whenever something weird
00:27:52
in the world happens I'm like oh I'm going to go see what they think of it it's like it's cool where do you see
00:27:57
this we met Jimmy at poker let's do you think we no where do you think this is going to be in 20 years
00:28:02
well your podcast you no I mean we have an idea where this is going this to be honest the only thing in
00:28:11
front of us right now are uh the daily from The New York Times a priest reading the Bible and serial killer podcast
00:28:19
seral killer podcast I me it's really not much ahead of all podcast or in news in all of podcasting those are the three
00:28:26
ahead of us yeah just on gal's question like are you being do you feel pressure to like elongate the content like like
00:28:34
and or have you you feel like you've optimize now the amount of time where you maximize viewership well yeah I mean
00:28:39
that's actually something we've been focused on a lot recently I think the the problem is people are like we waited
00:28:43
two weeks and it was just 15 minutes of content they actually get annoyed when it's too short so we're working on
00:28:49
elongating it but not because of like algorithms or anything it's just like people just actually don't like waiting
00:28:54
two weeks for just 15 minutes of content like they want more or more frequent videos and the problem is the spectacles
00:29:01
are so big it's much easier just to make it longer than do a whole new one to like upload more so yeah they're
00:29:06
naturally getting longer and longer right now I wonder if you did a behind the scenes on the off week yeah and just
00:29:11
had another group cuz I was watching the one you did where you were all on a um a
00:29:16
like a raft yeah and you decided to torture your team we spent seven days on a raft in the ocean I mean I was painful
00:29:23
to work but behind the scenes of that done by another group of video editors on the off week I bet you would do as
00:29:28
many views yeah the the thing is though like the mystery is part of what's cool like how does this random YouTuber give
00:29:33
a million dollars away to someone on the street or like things like that so part
00:29:37
of it is like them not knowing how it's even possible is is why it's so interesting and they click on it if that
00:29:42
makes sense yeah can you talk a little bit about um the point of view where folks say content creators on YouTube
00:29:49
have an audience and that audience ages out and then they lose that audience and
00:29:53
how you've continued to be able to grow your audience know some of the folks you
00:29:56
started with have gotten older just like the problem is like every advice is all
00:30:01
it's there's no like one size fits-all advice and so like obviously if we're talking to someone who unboxes toys you
00:30:08
know Their audience is going to grow and there's nothing they can do about it um
00:30:12
but you know for us we ideally you know one day you guys aren't going to be like
00:30:16
oh my kid loves you you'll be like I also like your content um but we try to make content that you know no matter
00:30:22
what age you are you'll enjoy it so usually they don't who here personally watches Beast yeah oh more than oh yeah
00:30:28
us too all right everybody Jimmy Donaldson the timer since 25 seconds oh we went over
00:30:35
over well you can stay up here if you want we're going to take questions from the audience I I'll take a question from
00:30:40
the audience all right I I flew out here for this let's do some more okay I'm going to moderate the question raise
00:30:45
your hand how do you stay consistent when executing so frequently I think that's
00:30:52
the hardest thing for repeat I can I'll repeat it yeah so he asked how do you stay so consistent uh with with what
00:30:58
with your execution so incredible execution so hard spot on all the time yeah uh he
00:31:05
said how do you be so consistent with execution spot on all the time um so the the thing is you just have to obviously
00:31:11
just train great people because you know if you're doing everything yourself eventually you're going to burn out get
00:31:16
different interests blah blah blah and so um I actually my top people I bought a house and we all lived together for
00:31:22
years and I just kind of trained them to think like me and you know see the world
00:31:26
like me and so a like by I top probably 12 people 95% of the time you know if you ask them something and ask me in
00:31:33
different rooms we'll give the exact same answer and the other 5% of the time will just be like very slightly
00:31:37
different thrown away a video because you were unsatisfied with it oh of course all the time how that happens all
00:31:42
the time yeah so out of 10 videos how many would be well the thing is like if you want to build viewership over time
00:31:47
if you want to go from 10 million to 20 million views a video to 30 million views a video you just have to get it
00:31:51
where every time they show up they're happy they feel like they got value out of it it's like it was worth their time
00:31:56
and investment so yeah if something's not good and they click on it then they're less likely to click on future
00:32:02
videos so you can only yeah to grow viewership like that it has to be want to take a right
00:32:11
here obv do thank you here you you repeat the question question um I don't know how to repeat
00:32:30
that one not as easy as it looks H that's how he does it he would like to know how uh your normal person and you
00:32:36
stay so authentic given this incredible your humility how do you keep your I think the beauty of it is I usually
00:32:43
spend 99% of my time in my studio so I don't really like the 100 million number on the video just looks like pixels on a
00:32:49
screen like I don't really experience it that much so I think that's kind of the
00:32:52
best part how do you walk through an airport these days or walk you know through a City it is pretty crazy huh I
00:33:00
was really worried about getting you here I kept asking them how are we going to get him through LAX I don't
00:33:05
understand the the thing is you throw a hood on and wear some glasses I and you're pretty good and you just don't
00:33:10
talk on like talk out loud or anything like that so same thing all right everybody give it up for Jimmy Donaldson
00:33:17
thank you it's F that was awesome these are your win ride rain and David and instead we open source it to
00:33:33
the fans and they've just gone crazy with [Music] it besties are my dog taking driveway oh man my Willet me we should
00:33:55
all just get a room and just have one big huge orgy they're all useless it's like this like sexual tension that they
00:34:00
just need to release somehow we need to get [Music] merch I'm going all in