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Freeberg, what are your thoughts on the gaming industry versus social media versus traditional media?
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One way to answer that question is to think about how people spend their time. Do you spend more minutes on social
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media or on traditional media or playing games? And how is that trending? But importantly, which of those will acrue
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more benefit and as a result drive more hours spent from AI? One way to think about this thesis is that AI is going to
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ultimately acrue to video game entertainment far more than social media entertainment or traditional content. If
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you believe in AI and you believe in the improvements in productivity, generally
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speaking, people in the industrialized world will generally have more free time on their hands and be able to support
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themselves with the deflationary effects of AI over time. So if there's more time
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on people's hands, the general market for entertainment is growing. And if the general market for entertainment is
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growing, gaming is the future of entertainment. And the future of gaming is AI. Because I think you can create
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dynamic, more engaging experiences that will benefit from kind of a back and forth sort of relationship than you can
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with traditional content or with social media. If you're a noob in Fortnite, like you're early player in Fortnite,
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you're mostly playing against AI because what they do is they tune the AI to be easier to beat so that you can slowly
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develop your skills. Because what was happening early was they were seeing a high degree of churn in Fortnite because
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kids would go on and play for the first time and they'd get paired up with kids that were better than them and so they
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would never win and they would get frustrated and they would quit the game and stop. So the churn rate was high. So
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AI unlocked higher engagement and higher retention and I think we're seeing that
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in a lot of different kind of gaming platforms now. So AI can be used for example to maximally increase time,
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engagement, satisfaction, happiness.