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my iPhone does not work I'm sorry I'm just gonna say it okay I don't know what happened you upgraded your software it's
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what happened you're on iOS 18 it doesn't work the phone bricks constantly my photos app doesn't work it is just
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really bad and I think for a company of this scale I don't understand how it does not go through a more complicated
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test harness that catches all of this there's no Arbiter of taste anymore who is the back stop so I think taste is
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great if you have it but there's only so many people on the planet that are going
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to have Cutting Edge taste taste and be right if you don't have taste what most tech companies do is they use data data
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is something that's approachable and leverageable because Apple has the anod using data to measure success with a
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user experience to measure whatever success if you subtract taste even by a bit you don't have the scaffolding that
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every other company would use and so you see the worst of Both Worlds that's a great take you go off the rails you
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think that what happened is like when Steve Jobs isn't there and Johnny IV isn't there there's still a bunch of
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folks that probably think they have taste but the real taste folks left and there's really no scaffolding left the
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scaffolding you had at Facebook meta obviously or the Google uses would catch some of the stuff without a doubt like
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no doubt about it you know that users are less thrilled and they use things less and you'd fix it and maybe even you
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take that too to extreme you never develop taste like I could argue that about Google or meta they don't really
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have taste if you don't have that back stop if the taste subtracts even 10% not all the way down you're just not going
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to catch this stuff and I think there's only like how many people in the world really have Cutting Edge technology user
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experience taste I don't know too many I would fund them right away Brian chesky
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might have it if I'm being really insecure I would want to say oh yeah no we had a lot of taste at Facebook back
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in the day but actually we had so much scaffolding around data probably because intuitively we knew that that was way
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more reliable for us