00:00:00
my iPhone does not work I'm sorry I'm
00:00:01
just gonna say it okay I don't know what
00:00:04
happened you upgraded your software it's
00:00:05
what happened you're on iOS 18 it
00:00:07
doesn't work the phone bricks constantly
00:00:09
my photos app doesn't work it is just
00:00:11
really bad and I think for a company of
00:00:14
this scale I don't understand how it
00:00:16
does not go through a more complicated
00:00:18
test harness that catches all of this
00:00:19
there's no Arbiter of taste anymore who
00:00:23
is the back stop so I think taste is
00:00:26
great if you have it but there's only so
00:00:27
many people on the planet that are going
00:00:28
to have Cutting Edge taste taste and be
00:00:30
right if you don't have taste what most
00:00:32
tech companies do is they use data data
00:00:34
is something that's approachable and
00:00:35
leverageable because Apple has the anod
00:00:38
using data to measure success with a
00:00:40
user experience to measure whatever
00:00:42
success if you subtract taste even by a
00:00:45
bit you don't have the scaffolding that
00:00:47
every other company would use and so you
00:00:50
see the worst of Both Worlds that's a
00:00:52
great take you go off the rails you
00:00:53
think that what happened is like when
00:00:55
Steve Jobs isn't there and Johnny IV
00:00:57
isn't there there's still a bunch of
00:00:58
folks that probably think they have
00:01:00
taste but the real taste folks left and
00:01:03
there's really no scaffolding left the
00:01:05
scaffolding you had at Facebook meta
00:01:07
obviously or the Google uses would catch
00:01:09
some of the stuff without a doubt like
00:01:10
no doubt about it you know that users
00:01:12
are less thrilled and they use things
00:01:14
less and you'd fix it and maybe even you
00:01:16
take that too to extreme you never
00:01:17
develop taste like I could argue that
00:01:19
about Google or meta they don't really
00:01:20
have taste if you don't have that back
00:01:22
stop if the taste subtracts even 10% not
00:01:25
all the way down you're just not going
00:01:27
to catch this stuff and I think there's
00:01:29
only like how many people in the world
00:01:30
really have Cutting Edge technology user
00:01:32
experience taste I don't know too many I
00:01:34
would fund them right away Brian chesky
00:01:36
might have it if I'm being really
00:01:38
insecure I would want to say oh yeah no
00:01:40
we had a lot of taste at Facebook back
00:01:42
in the day but actually we had so much
00:01:44
scaffolding around data probably because
00:01:46
intuitively we knew that that was way
00:01:48
more reliable for us
