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in 1997 David Bowie issued what was then famously called the Bowie Bond it was $55 million that yielded 7.5% which is
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about 80 bips above the 10e at the time the bond payments were linked to 20 albums that Bowie had released before
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1990 and what he basically said was you're essentially buying a piece of me and I'm going to take this $55 million
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upfront and you're going to get paid this interest based on the royalties that I generate off that historic
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Library for a 10-year period and it turned out that it was an incredible bet this was the first example I think of
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people monetizing themselves their name and their likeness today what's happening is a more sophisticated
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version of that movement but at much larger scale and I think what the djt company what it represents is
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effectively a trading coin a baseball card if you will a trading card via a stock on the value of Donald Trump's
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name his recognition and his likeness