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i've studied Apple basically my whole
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career if you think about their defining
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competitive advantage was the
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integration of hardware and software
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that led to the beautiful MacBook that
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we're all using it led to the iPhone and
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the fact that they were so coupled
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between hardware and software the user
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interface you know etc and I think it
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directly led to them winning let's call
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the mobile era in AI they're the
00:00:21
opposite they don't control the silicon
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they don't control the underlying models
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and so now they're back to maybe using a
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historical analogy the PC makers who
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didn't control the OS that's right so I
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think the good news for them is look
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they still have a monopoly on users they
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have 3 trillion of market cap to kind of
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play with so I think it's way too early
00:00:40
to count them out what's the most
00:00:41
extreme thing that they could do just
00:00:43
for intellectual sake right buy OpenAI
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for 500 billion i'm just going to put a
00:00:47
crazy thing out there right so you think
00:00:49
okay that's the most extreme well is it
00:00:51
even that extreme and what would Apple's
00:00:53
stock do that day go up that's my view
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too i actually think it would go up not
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down even if they did something like
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that I would love to see them be a
00:01:02
little bit more aggressive you guys
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remember when Steve Jobs bought Finger
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Works it was this tiny acquisition they
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made this little trackpad that you could
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use your fingers on no one figured out
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why they did this and then in turn into
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multi-touch and scrolling right so I
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think it's going to be fascinating to
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see what they
