Search Captions & Ask AI

Why Google is UNDERRATED in AI

May 10, 2025 / 01:21

This episode discusses Google's advertising network, its integration with various products like YouTube and Google Docs, and the potential for more targeted ads. Key topics include the data advantage Google holds and how AI can enhance search results.

The conversation highlights the power of Google's products, noting that services like YouTube and Android have billions of users. The hosts suggest that Google's ability to integrate user data from different services could lead to more effective advertising.

They propose a future where users can conduct searches across multiple platforms, such as asking questions in Google Calendar or YouTube, which could provide personalized results and ads.

The discussion emphasizes the need for Google to innovate its advertising strategies, particularly in how it presents search results and ads to users.

TLDR

Google's ad network could leverage user data for better targeting.

Episode

1:21
00:00:00
I think there's a chance that we're underestimating the power of Google's ad network right now. They have four or
00:00:06
five products that are one or two billion users per month. You have YouTube, Google Docs, you have Android.
00:00:12
They have such a data advantage and such a deep integration into people's lives because they use three or four services.
00:00:18
I think Google's going to figure this out. It's quite possible that knowing your queries in Gemini, knowing what
00:00:23
you're doing in Calendar, knowing what you're watching on YouTube could lead to a stream of more target ads that do
00:00:29
better and are more valuable. And so, we've been seeing a number of companies, startups that are figuring out how to
00:00:34
use your queries and what you're doing in AI to present to you search results. So, imagine you're doing a Gemini search
00:00:41
and on the side of it, it's giving you a rolling list of ads or offers that you might be more interested in. that could
00:00:47
be a better advertising product than even search itself. I think YouTube search is the place to go allin right
00:00:53
now. When you do a YouTube search, it just gives you 10 links, right? It just gives you that rolling bang. You should
00:00:57
be able to ask a question to YouTube and you should be able to ask questions to your calendar. You should be able to
00:01:02
say, "Who have I met with over the last 10 years who I'm no longer in touch with
00:01:05
and what are they up to?" And it should do a Gemini search inside of Google calendar. It's very light right now. And
00:01:11
then if you did that on YouTube, this would train people at the point of pain in a very deep way without sacrificing
00:01:18
Google search queries too aggressively.

Episode Highlights

  • Google's Advertising Power
    Google's ad network is underestimated, leveraging user data across multiple platforms.
    “They have such a data advantage and such a deep integration into people's lives.”
    @ 00m 12s
    May 10, 2025
  • The Future of YouTube Search
    YouTube search could evolve to provide more personalized results and ads.
    “You should be able to ask a question to YouTube.”
    @ 00m 57s
    May 10, 2025

Episode Quotes

  • I think Google's going to figure this out.
    Why Google is UNDERRATED in AI
  • You should be able to ask a question to YouTube.
    Why Google is UNDERRATED in AI
  • What are they up to?
    Why Google is UNDERRATED in AI

Key Moments

  • Data Advantage00:12
  • Personalized Ads00:46
  • YouTube Evolution00:57