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Steve Jobs had a huge impact on my life. I worked at Apple in 1984 when I was an
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assembly language program and I wrote the first native assembly language after I started Salesforce gave me really key
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advice. Anyway, it was 2010 and he calls me. I was come down here. I need to talk
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to you. Like what the hell? What did I do this time? So I go down there to his office and he brings out the iPad and
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he's got two of them. He's got the big one and the small one and he's like I don't like the small one. I'm only going
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to have one size. you know that I'm like yes sir and he's like listen you know I've been working on this concept for a
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long time and you know in 2007 um I introduced iPhone but do you know why now we're doing the iPad we only
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have one a team here one a team so we're only focused on one thing at a time and
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then he lays out like five or six products on his coffee table and he goes and we will never have more products
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than can fit on my coffee table and I'm like wow that's really awesome and he's like I've been focused on 2007 on the
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iPhone and now I'm going to zero in and I'm only going to do iPad. One focus at a time. Remember that, Mark. That's the
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way you need to run Salesforce. And I'm like, okay, is that why you brought me down here? Yes, you
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may go.