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How to Hustle Your Way Into a Deal: Pokemon Go Edition 💰

March 24, 2025 / 01:49

This episode covers Niantic's acquisition by Scopely, the early investment in Niantic, and the development of Pokémon Go and Ingress. Key discussions include the founder's journey, the game's impact on mapping, and the investment process.

The guest recounts how they became an angel investor in Niantic after recognizing its potential during the development of Ingress. They describe how they observed players engaging with the game and its connection to Google’s mapping initiatives.

The guest shares their experience of stalking the founder, John Hanke, to secure an investment opportunity. They detail how they connected with Hanke through a mutual acquaintance and presented their value to the company.

They highlight the moment they were invited into Niantic's office and the significance of their early involvement in the company that would later launch Pokémon Go.

TLDR

Niantic's acquisition by Scopely and the guest's early investment journey in Pokémon Go are discussed.

Episode

1:49
00:00:00
Niantic was just bought by scopely you were an angel investor in that right that was the Pokémon go folks I remember
00:00:05
you showing me Pokémon go over a decade ago how many years were you in that deal
00:00:09
oh my gosh as soon as they spun out an alphabet uh formed and spun them out as their own entity I realized it was my
00:00:15
only opportunity to get in as early as possible and so I stalked the founder and sat at his door before Pokemon go
00:00:22
they had this game called Ingress and I started playing it with my friends and I
00:00:26
started noticing that my friends were doing some really unusual things they were like charting helicopters and like
00:00:32
traveling all over the world to cast these invisible triangles over the Earth basically it's a game of who can cast
00:00:38
the biggest triangle I was like why are these people spending so much time and not only that but why are they going
00:00:43
around taking pictures of points of interest for Google like what is Google actually doing with this asset was my
00:00:49
number one question so I realized that Ingress was part of a bigger mapping plan so this wasn't just a game Pokémon
00:00:56
go was a joke and because they were part of Google I thought there was no chance
00:01:00
and then I got a call one day and they said hey a friend of mine was like did you hear Niantic spun out I was like oh
00:01:06
my gosh I don't know anyone at Google how do I reach John hanky and I realized I'd invested in this company called hint
00:01:12
waterer and they were giving out game codes on the bottle cap and uh I was setting up her ticketing system one day
00:01:18
and helping her out in her office and I saw all these tickets coming in with the
00:01:21
subject line that said ingrish game code and I was like what is this all about and I just connected the dots and she
00:01:26
introduced me to John hanky and then I went there with two Engineers because iig figured I got to show up with some
00:01:30
value here we sat on the front stairs and basically sat there and and said please take our money he's like I don't
00:01:36
need you I've got Nintendo I've got Google I've got and we're like no you really need us and he gave one of those
00:01:41
Engineers a job offer pretty much that day he gave me a key card to the office so I can come and go from Niantic as I
00:01:47
please which is pretty awesome

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Episode Highlights

  • The Ingress Revelation
    The speaker connects the dots between Ingress and a larger mapping plan by Google.
    “I realized that Ingress was part of a bigger mapping plan.”
    @ 00m 49s
    March 24, 2025
  • A Chance Encounter
    A serendipitous meeting leads to a key opportunity with Niantic.
    “He gave me a key card to the office so I can come and go from Niantic as I please.”
    @ 01m 45s
    March 24, 2025

Episode Quotes

  • I realized it was my only opportunity to get in as early as possible.
    How to Hustle Your Way Into a Deal: Pokemon Go Edition 💰
  • Why are they going around taking pictures of points of interest for Google?
    How to Hustle Your Way Into a Deal: Pokemon Go Edition 💰
  • Please take our money!
    How to Hustle Your Way Into a Deal: Pokemon Go Edition 💰

Key Moments

  • Investment Opportunity00:13
  • Ingress Gameplay00:22
  • Connecting the Dots01:26
  • Key Card Access01:45