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I was promoted to president of Coke Fertilizer at that time. And about nine months in, I realized that I was not the
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guy for the job. And I walked in my boss's office and fired myself. Humiliating, especially being the boss's
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son. Oh my god, I'm a failure. Couldn't make this work. The business was still
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doing fine, but I wasn't doing a good job as a leader. And I knew there was someone else that had the comparative
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advantage to be a great operator, CEO, president type role. And so I learned through all that that I wasn't an
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operator and I was a builder. Like all I wanted to do was go build the stuff, you
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know, this whole idea of creative destruction that would disrupt the core business that I was running.
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Understanding your comparative advantage, what you're good at and what you're not relative to others that could
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be doing that job was a huge deal. My hope was that that was a little bit of an example for other KO leaders as well.
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If you're not in the right job, you don't have to like fire yourself, but
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figure out what your power alley really is and where you can contribute and add the most