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[Music]
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all right what's going on everybody welcome back to the waveform podcast we're hosts i'm marquez and i'm andrew
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and this is video episode number two which is very exciting i realized we just pointed to ourselves
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and i was wondering why you're doing that but just that's because it's on video just so you know i am marquez i'm pointing at myself
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just in case you couldn't tell the difference between us yeah actually that's really funny because that brings me right into we're going to talk about
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a bunch of stuff today we've got some electric car stuff we want to talk about um some stuff going on with youtube and
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some features and some feedback we might have and then also the world of like earpods
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airpods for android what's happening again it's great but i want to go over some of my favorite
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comments on the first podcast video because now it's on youtube it's on the waveform channel you guys are watching it here again
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uh if you're listening uh there's a lot of great comments and obviously now that we have youtube comments it's that direct
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direct feedback immediately i do wish podcasts kind of had a way to do that yeah i mean we've been
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using the twitter kind of that way but it's not as like immediate and like time stamps and all that stuff it's it's super good
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um you might notice a little bit of a theme here all right first one uh i don't know why but after seeing this i
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can't connect how andrew sounds to the way he looks i thought i wrote that at the end i didn't know we were jumping into this
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already it's great um uh wait i have another one okay there's a couple there's a couple like this
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uh not gonna lie andrew's face is not what i would have expected after listening to his voice for all these
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months ever heard of how someone's face doesn't match their voice that's andrew this is my first time seeing his face i had no
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clue what he looked like until now and this isn't what i imagined no shade andrew still cool as hell i apprecia i
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appreciate the no shade disclaimer at the end there this is uh this is great this is the beauty of of going on videos you
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i i never pictured a lot of the audio only podcasts that i listen to i realized i was
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reading a lot of these comments and realizing like i do the exact same thing reply all i didn't
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like look up what they looked like for a long time every time i do a like kind of uh criminal uh podcast or
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something like that i refuse to look at what anyone looked like until after the end because i usually i get so into it that i have the
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pictures in my head and i don't want to mess up that like my imagination like when you read the book
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after or when you see the movie after you read the book and you're like that's not how i pictured that character but yeah all right all right so i'm sorry
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for anyone who i've my faces ruins your i'm dying to know though like
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i want to know what p how people saw me in their head right really bad my favorite comment i have no
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explanation for this but in my head after only hearing andrew's voice i could swear he had long hair
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so yeah apparently that's how they'd picture you is this is the longest my hair has been in a bit but it's just because i'm lazy
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because i don't feel like getting it cut i'm i don't have the patience for long hair but i'm kind of just hoping that means
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you've got me as like a fabio kind of vibe going on in your head so
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stop watching the video yeah i appreciate that no imagine me like that it's fun i i think the the point of the
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video podcast i guess the whole point of this is like we're we're providing a little more uh context
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like i i didn't realize this but i watched a bunch of video podcasts
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before i'd gotten into the podcast world and i realized that i wasn't really watching them i was listening to them
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but then glancing over every once in a while when something was worth showing or seeing and that was why that's how i consumed
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like the joe rogan podcast or exactly or the h3 podcast or whatever other they just kind of exist ambiently
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and then i'll glance over like oh that was kind of interesting it's almost like you see it and you can see how they're set up and it makes you
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feel personal and then all of a sudden you realize you're not even looking at it anymore but but you're still almost imagining what exactly what's
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already happening on the screen so yeah i mean we did this as another platform to have to have the podcast on
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because people wanted it but our main goal here and i know a lot of questions um and comments we got were people
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worried that the video podcast was going to overshadow the audio the audio format and we don't want that
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to happen at all it'll be the same experience either platform right minus video it's basically the
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same yeah now one thing i will add the clips channel will be much more visual that if you haven't already seen
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the clips channel or subscribe to it might as well go subscribe now uh the clips channel will have its own
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clips and parts of the podcast but like sectioned out and edited more into like their own videos
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yeah and of course like you mentioned this helps discover ability people can find the podcast on youtube it's really hard to just
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discover podcasts unless they're trending on apple podcasts so that's what the channels are all about
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definitely get subscribed on youtube if you haven't already that'll end my shameless plug well yeah but i also think the clips channel if
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you're an audio listener and at some point you think like oh like i wish i saw that
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thing they were talking about because they're terrible at explaining things um verbally then you can just go find it
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on the clips channel probably and it'll be way easier to just see that one little section maybe eight
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to ten minutes of it without having to like re-watch the whole video podcast or something like that yeah cool also the intro is incredible
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it's almost michael just blew it up it's just amazing and it's so easy that if you if you have any reason to watch the videos
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it's the intros are amazing all right so this past week also on the mkbhd channel you might have seen we made a video on write to repair
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mention that we're making a bigger piece on waveform that is not this week we're aiming for that to be next week's waveform podcast with even
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more interviews and even more opinions and perspectives than before so we're not talking about that this week but that's upcoming stay tuned for
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that it's gonna be good i'm excited for that yeah um but what i wanted to jump right into is we finally have
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and this is kind of all we have but we have a name for ford's electric f-150 pickup truck so it's
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called the ford f-150 lightning and yeah that's kind of all we know we don't really
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know much about the details but i i kind of have some thoughts about this i'm curious what you think but we there's like two categories of
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names for electric cars there is piggybacking on the established already well-known name and then some
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variation of it mustang mock e tai can
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turbo we know what porsche's turbo line is so titan is turbo right or we have like the totally
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new name because it's a cool new thing and we have to audi e-tron uh tesla's models for that
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matter or talk about another one exactly so that that's you know f-150 seems to make
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sense because everyone knows ford f-150 ford f-150 deceivingly very popular in the us i
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think it's the most popular vehicle yeah a vehicle which is insane so i fully expect i would be shocked if
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they didn't name it some variation of it so lightning yeah yeah lightning is like fine i guess i don't
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i'm not for or against it i think it 100 needed f-150 and while like this kind of doesn't sound
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like a lot of news we've heard so many rumors about ford in an f-150 line and like that being we've heard a million
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different pickups coming out and even gm is jim part of rivian or
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investing in ruby there's a bunch of big investors in rivian amazon okay amazon either way we
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we were wondering when the f-150 comes out because no matter how many cyber truck and riviens and whatever there are going to be
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we all know the ford 150 is gonna be like that means pickup trucks made it to ev
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because because of how popular it is and this is one that needed to keep its name it needed to keep ford f-150
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i kind of wonder if they decided to go not with just ev after it because nah they don't want
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that yeah they want that i don't know i think okay so when they come out with this truck because we don't know anything else about it but i'm just gonna
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i think this has to be better than the current f-150 like especially in the things that could
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matter for sure to convert and matter because as soon you can picture this as like if the f-150 lightning comes out
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and it has poor range and worse towing capacity than the normal f-150 oh yeah that will confirm to everyone
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who had any reason to hate on evs or not convert that they should not upgrade to an ev
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they shouldn't switch yeah so i think you if you're for it and i think they already know this but they have to make
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something about that truck obviously better for pickup truck buyers i think it's going to be towing capacity and
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traction and power because that's what these are good just horsepower but the ability to tow way
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more and carry more things but i i look forward to seeing what they actually make out of that
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if i'm thinking about it right now like so something i haven't really thought about is like there might even be that little added
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benefit to being able to charge it home because pickup trucks have such terrible gas mileage like if you're just doing
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your average commute not everyone in a pickup truck is towing something every single day right so they still have to commute to
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work i would love to just never have to stop at a gas station because i'm sure they're stopping it
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on a like half an hour commute they're probably stopping for gas three times a week now you never have to
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stop for gas on your regular commute and instead just supercharge for maybe some longer things
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um that sounds great to me unless you're traveling all over the state because you do construction and you have to go to a
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million different sites right then i see that as a drawback but like just being able to plug it in every night and never having to stop at a gas
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station it's a huge win for a daily driver i i never even thought about this but like you use the truck for work
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and then you plug it in and you use your home electricity on your like personal bill i feel like maybe there needs to be some
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sort of established like subsidy or like your work will pay for this amount of your electricity bill
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because it is amazing to wake up every day on 100 battery like that's super useful but yeah that's probably an extra little
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layer of consideration for like i drive a work truck i need my work to pay for
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not the gas anymore but 50 bucks a month on my electricity bill so when i wake up in the morning i have 400 miles and i
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just drive so hopefully if you're at a good company that'll be a pretty easy decision to make between you but i i really do think
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like out of all the evs that have been announced in the last three years maybe i kind of think this
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is one of the most important if not most hyped if that makes sense because not
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generally in the eevee world but i think this has the most potential to just like bring people
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into the eevee world and we haven't seen something like that in a long time i know roadster has incredible specs i
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know cybertruck is cool you know taken is like a sports car enthusiast but if we're talking about pickup trucks
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there are so many people with pickup trucks because they just work and they have a very specific purpose
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yeah and if you're taking that most popular one if no matter if it's a pickup truck or whatever you're taking the most popular
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vehicle in a country and making a eevee you're bringing people into the world and i'm super excited about that
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two things on that one they've gotta nail the price i agree this will be uh probably the most important ev
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yet if they nail the price and if it's not i think right off the bat it will get insane yeah and two this is
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something something i just thought of also uh maybe it's key advantages durability because this is something uh tesla's
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talked about a lot with the semi truck is like cost of operation per mile drops
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dramatically when you don't have to service it nearly as much like electric vehicles don't so maybe maybe that's the angle for the pickup
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truck but you had another one on here you wanted to talk about yeah this is one uh i mean i've
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mentioned it before i i enjoy subaru as a car company a lot i drive and present i love it even though
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it's completely falling apart but that's my fault and it has 170 000 miles on it so i can't complain too much but
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we've mentioned on here multiple times that subaru seems like the perfect car manufacturer to finally
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make an ev because of how environmentally focused they are they announced it
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the soltera ev so we were talking before about bringing in legacy cars and making a
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eevee or a totally new name soltera totally new name i believe and i
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don't have the article in front of me it is a mixture between the latin words soul for sun yup and terra for land
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yes cool so yeah look at me i know latin earth wind and fire yeah no soltera
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that that makes a lot of sense i i don't think subaru is going to do impreza eevee and expect that i would i
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thought they would have done outback evie because outback feels like their most popular it is an suv so the the picture is like
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the typical like yeah like what do we have we have the name and a picture this time sort of it's like the typical like launched
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picture which is like here's the headlights and the general outside of the car but like it's not a total silhouette but
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very dark so you can't see and of course it's driving in like the mountains by a beautiful lake sure um so it's gonna be an suv i think
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it looks a little closer to a forester which if you're not familiar outback versus forester aren't that much
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different forster's a little more suv like has a taller hatchback and is a little taller and shorter while
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the outback stemmed from a station wagon yeah and now it's built up a bit so it's longer i think drives
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more like a to me sitting in it i feel like i'm sitting high up like an suv but
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long like my legs are out yeah like an old station wagon but either way it looks like this is closer to a
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forester at least in size i the thing is here's what's gonna happen is it's gonna come out and everyone's gonna go how does it compare
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to tesla model y because it's just the one that is the same size that is the most popular that tesla makes
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yeah and i don't think that's the same customer this is like a it's another one of those things where
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tycan had to get compared to model s but like that's a different customer and so subaru buyers who are looking for
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eco-friendly plug in literally in the garage every day but also go for a long road trip that they're going to care about charging
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network they're going to care about like price friendly and that's hopefully both going to be nailed by
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this so yeah i'm kind of interested in it because subaru's main like strong points are generally reliability which
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hopefully they can continue to do that yeah all-wheel drive which i kind of think is where they're not going to be able to
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like set apart quite as well because in cheaper cars all of their cars have all-wheel drive
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and that's usually more expensive so that's where they really set their self apart in
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combustion engine cars but here almost every every ev has four-wheel drive at this
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point it didn't always it wasn't always that way not always yeah it used to be like there was the tesla
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model s p85 and then they made the p85d which was the dual motor because they had a bunch
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of rear wheel drive just single motor between the back wheels now i don't think tesla
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makes any single motor cars i think this cyber truck might have a single motor version
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okay but that might not even be true i think all of the all of their cars are all-wheel drive
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and most evs now are putting two motors in the car i'm gonna be interested seeing more of
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more evs come out with that to see who's if technology is
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any different in terms of like sending power and not power because generally the way all-wheel drive
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works in terms of traction is this wheel is slipping i have the capability of making that
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wheel have less power and the opposite will have more power to make up for it and thus gain traction and subaru's been
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top of the line of that for years and years and years so i wonder if they're gonna
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lose this step here or lose a step up on the competition i'm not totally sure i think i would
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theorize that this is no longer a unique subaru advantage exactly in evs where
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traction is computer controlled literally every ev with dual motor all-wheel drive has
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better traction than literally every combustion engine car well they're still using computers
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to differentiate they are but the electric motor instant torque and instant delivery of differences in
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torque is always going to be more responsive than what a computer can do controlling a gas engine
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so the all-wheel drive traction of a model 3 is world-class because it's a computer-controlled
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electric motor and that's just going to be the way it is for all of them quick question about that is instant torque beneficial in traction
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because generally immediate power creates too much spin in less traction therefore
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potentially i think it's also more it's micro adjustments that make it so good so yeah you do
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think of electric torque being like put the pedal to the floor immediate maximum torque and that's
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really cool but i think the micro adjustments of like your right two wheels go through a puddle like in the in the first like 80th of a
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rotation of the tire the car knows it's in water and is already starting to adjust traction so it's that super quick and
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computer-controlled stuff it's not a bad thing that they're all getting it i'm happy there are no amazing traction
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what i'm excited about is when there's enough cars out there that they start comparing and seeing which ones are then
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now using this technology to really bring it to the best traction control possible yeah i mean like we're going to
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see new things which are going to be really exciting you're going to see tank turn from a riveting truck you're
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going to see weird like torque vectoring parking tricks probably um but i want to touch on one thing you
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mentioned which i think is the most important here in terms of people who are fans of subaru
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is that a lot of people who buy them generally buy them for the outdoors for going on long trips
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because they have all-wheel drive they're cheaper and they have a lot of like space in them usually
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they have pretty good gas mileage for what they are as well um so range is going to be huge here if this comes out with that like
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what was that one hyundai that came out that i'd like 200 miles of range yeah i think it'll be fall flat and
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completely yeah it would seem sort of a counter-intuitive for a subaru designed for adventures to
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have so short of a range that you're worried you can't pull it off yep that's my main worry about it here
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that's a that's a combination of range and charging network we'll see what the charging network
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infrastructure plug-in i don't think they've announced that yet is it going to be just like electrify america is it going to be a bunch of different
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third-party networks don't know yet uh let's do tesla superchargers it's still an option
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but uh yeah we don't know yet so that'll be interesting because they're such a smaller company they've got to be one of the smaller
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already established car companies now jumping into the eevee market as far as i know because
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generally like a lot of these companies are all you know branded under one where subaru as far as i know as independent okay
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um which yeah i'm surprised they're jumping in i'm really happy they are i think range will be huge if they could
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come out and say they have like a range similar to tesla like what would you this is where you compare
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tesla to so what would you want to see if you were gonna switch from your impreza what is it yeah what would you
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want to see on paper at least for range if we gave you let's say electrify america honestly the
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only thing i would care about is just like top top range on it top
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battery range on it 400 miles 400 miles would be fantastic 380 320 320 is where i'd start getting
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worried 290. yeah i probably wouldn't think about it okay yeah so here's the thing wow we've talked
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about this for a long time but i do want to say i was very hyped for this but there are a lot of people on twitter that were also hyped for it i
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think they have a pretty loyal like uh audience is that are they the ones that was uh
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like talking to me on twitter for a while and we were talking about what we were excited about was like all right cool there's other people like in the tech business that are really pumped
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about this um but yeah 400 miles would be incredible
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the thing though is like if you want to say it needs range for adventuring assume those adventures are outside of
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even tesla's charging network right because if i'm going i i'm living on like the west side of new
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jersey where between me and the uh the studio right now there's one tesla supercharger
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whereas if you go south or north there's like four or five superchargers so if i continue to go west into
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pennsylvania which is if i'm not on a busy highway i'm probably not gonna hit a supercharger around there
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yeah so like charging network is important but i think top top range is most important okay because
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i think it'll nail everything else it'll have space traction yeah i think the design will be be solid they're always pretty good at
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designing like what you need and for ruggedness they're not they're the exact opposite of that eqs that we
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saw they have the bare minimum stuff inside cool all right i want to talk about some
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youtube features okay i talk about youtube a pretty good amount just like kind of around the
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studio probably been a while on the podcast since we've talked about it as a platform there's a good amount of stuff
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so here's here's what i'll give you two choices so the new mobile quality selector or youtube shorts which one
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should we do first i'm going to let you choose this one hmm all right i can probably get this rant
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out of the way real quick i basically was saying rant on okay uh
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so youtube's new mobile video quality selector it's been around for a couple couple weeks now you've probably seen it
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uh you used to just go up to the little three dots in the corner and hit the quality thing and then just pick your resolution right simple yeah
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people know big number means more resolution people know that big number means more data i think
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we're all on the same page there i think youtube tried to simplify it
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and in their efforts of simplifying choosing quality they actually ended up making it
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annoyingly more complicated where now you're picking a text option let me just pull it up i tweeted a
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screenshot of this so i can just read it to you real quick uh you are now choosing not between like 1080 or 720 you're choosing between
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auto recommended adjust to give you the best experience for your conditions or higher picture quality adjust to use
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more data or data saver lower picture quality or advanced select a specific resolution
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that's the new selector and it tells you what the quality is for your current video and if it's automatic it might cycle up to
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720 maybe 1080 if your internet connection is good enough if you want to just switch to 4k because
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you know it's a 4k video you have to go to the three dots you have to go to
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video quality you have to go to advanced then you have to go to scroll down and then hit 4k not looking
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forward to that it's it's just worse it's just worse um it's more confusing for sure
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it's more clicks it's a little more confusing and i feel like youtube was thinking we want to simplify
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this and just make people go higher quality lower quality they're switching to lower quality because they want to save data or
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they're switching to higher quality because they want better quality so that's what we'll put in text but people already know that and i don't
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think any new users or brand new people to the internet are confused about
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does the big number help my video quality or data like obviously the big number is more data can i clarify
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something here sure so this is what happens now when you're inside of a video and you click the
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quality thing yeah right i could see this working better if it were like
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in your youtube settings it used to be that's where it was and you that's how you defaulted things you're like i want
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this default to be i'm on my phone like maybe if it's on mobile data i want it to take less data
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if i'm on wi-fi i want higher quality stuff like that that would make sense i remember a really long time ago
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i made a tutorial video on there was a channel toggle a a login
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user-centric channel toggle where you could default to the highest available resolution on every video you watch
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and that was a toggle you could check and you just accept that that use more data but on the desktop like i want that
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and i i made i'm pretty sure that's still somewhere on the internet of like me showing people how to do that
00:24:04
hello everyone youtubers and everyone who subscribed already welcome to another hd tutorial and in this video
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i'll be showing you how to get your youtube videos to always play in the highest quality without you having to choose it to do so
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i'm the type of person to do that i don't know if everyone's going to do that but i feel like generally people know if they're watching a video
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and it's blurry they're going to turn it up to the higher number yeah so just one less click higher number
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easy um no more mashed potatoes this is also the this is the thing though is when youtube gets to this
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point where they roll out this feature and it's everywhere they've thought a lot about it and they really want to do it so my real feedback if youtube's
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actually listening is they're probably not going to want to get rid of this i would say give us an option if we would like to just go
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straight to the resolution selector that would just be easier for a lot of people i think a lot of
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people would do that and maybe some some kid will make a tutorial on how to do it and then one day he'll have a great tech
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channel where he makes all kinds of videos and reminisces about it and then poops on youtube on his podcast yeah
00:25:04
all right great hold on real quick adam off camera who's on the board just brought up a great point we're gonna get him a mic so he can just like chime in
00:25:10
straight away but there's a possibility youtube just wants to discourage people from
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switching to 4k right away like immediately going to the highest quality and not really thinking about it so they've added a little bit of friction
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they've added a little bit of an extra hurdle to jump over so that most people just leave it in
00:25:29
auto and don't think too hard because even if you go to higher quality it doesn't necessarily go to the highest
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resolution oh wait really it's still dependent on your connection it just goes to one of the higher
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resolutions so i was doing this before i switched to higher resolution and it brought me to 1080 on a 4k video
00:25:46
i tested it on our own video oh wow so i selected give me the higher quality it went 1080. i want a 1440p
00:25:52
i mean it's higher quality it's higher but like i am already toggling this phone to be a 1440p
00:25:58
screen yeah because i want to see those videos in 1440 and youtube is making me jump again so is it a bandwidth saving thing adam
00:26:05
might be right i just wish they would just give me the option i think there definitely is some aspect
00:26:10
of bandwidth saving there um that makes the fact that it's more
00:26:15
friction i don't know if it necessarily my argument would be less that it's more friction and harder to change and more
00:26:21
that it's like hinting like hint nudge nudge like the way they explain it in text rather
00:26:28
than numbers makes it feel like you're getting what is best for you they're like they're telling you what's best for you
00:26:34
which therefore comes back to including less bandwidth and benefits them
00:26:39
definitely does that make sense it does yeah yeah and then when you put both of those together now they're just
00:26:44
selling a lot of 487 videos i'm dying on this hill youtube i hate it please change it uh all right that rant
00:26:52
is over we want to talk about youtube shorts so we saw a headline earlier this uh this week about youtube creating this
00:26:58
hundred million dollar creator fund because they're gonna start paying some of the top short
00:27:03
creators i not even creators it was some of the top short videos i believe they're going to reach out and pay them yeah i read the uh i'll
00:27:10
just read the excerpt real quick each month they'll reach out to thousands of creators whose shorts receive the most engagement
00:27:16
and views to reward them for their contributions so if you have a couple shorts go viral expect an email going would you like to
00:27:22
get paid yeah out of the fund the thing is we don't know how much they're gonna pay them this 100 million dollar creator
00:27:28
fund sounds great in a headline but if they're reaching out to thousands of people a month i don't know what what kind of money it
00:27:34
is it's still nice money and it's still them trying to attract people to shorts but i just like i feel like
00:27:41
shorts in general are just kind of a really great way of explaining how like youtube launches these new features they
00:27:48
fall flat and then they're trying to find ways to get people to do them and i think that all because of that it
00:27:55
boils down to like why are these not working and why are people love youtube like people made their whole lives on youtube
00:28:02
you have i literally have a job because you have but like why are these main creators not
00:28:08
doing these other things i think i can speak to that yeah i so first of all the the creator funds
00:28:13
that we keep seeing it's like my favorite new trend of like yeah there's a tick-tock one this week for tick-tocks
00:28:19
exactly the same thing yeah and it's because the platforms realize they not just want but need
00:28:25
creators on their platforms making stuff to make them work that realization great uh now youtube shorts
00:28:34
so the hesitation by a lot of youtubers to dive into shorts is really interesting i think a lot of the
00:28:39
longer term creators like me have a bit of an aversion to youtube
00:28:46
releasing new untested unproven features because they could possibly have adverse
00:28:53
algorithmic effects they could possibly get killed in six months
00:28:58
and you will have just poured a bunch of resources and pivoted your channel down a path that ends up being a
00:29:04
dead-end road so the other end of that is if the feature
00:29:09
works i think there are a lot of younger creators or more nimble creators who will just jump right in
00:29:15
and do a bunch of shorts or do a bunch of was lasting youtube stories i think that's might have been dead already yeah but i
00:29:21
don't see anyone post stories yeah but they'll they'll once they premieres the thing is they launch a feature like that
00:29:27
and they have a whole plan behind it backing it as if it's going to be the future of the platform so when
00:29:33
creators see that they'll go oh okay i see that stories is going to be a really big deal for youtube
00:29:39
for the for foreseeable future let me pivot hard and make sure that's a big part of my content strategy
00:29:45
and then when it's dead in a year you feel like you wasted a lot of time resources you might
00:29:51
have hired for it like that's a that's a big loss like that's a big risk to take
00:29:56
but if it does explode and let's say shorts is the you know this huge future category on youtube a lot of younger creators who
00:30:03
got in early and focused really hard on that are going to be really happy about it so shorts is clearly a response to tick
00:30:09
tock it's literally almost the same thing like you go in to hit shorts on the youtube app and it's this endless scrolling carousel of
00:30:15
vertical videos that's kind of what you'd expect the algorithm tries to learn you um but youtube knows that it needs
00:30:22
youtube shorts creators instead of just people uploading to tick-tock and then copying that file and also putting it on
00:30:29
shorts which is most of them that's what they're doing that's what they did on reels like that's it's literally like watermark to take
00:30:35
time yeah like literally all of reels has the tick tock like yeah watermark and the name on it and
00:30:40
people are probably just using reels to find more people to go follow on tick tock and they they literally show up in my explore page like the ones that
00:30:47
instagram is suggesting to me on my explore page have tick tock and like tick-tock logos on them that's
00:30:52
really funny and if anyone was going to do the a tick tock competitor it would be instagram it just makes the more sense
00:30:57
the the demographic that is on tick tock is very very active on instagram and it's just
00:31:03
that social media platform that short form social media platform that it makes way more sense on yeah and it's tick tock still blowing
00:31:10
reels out of the water yeah yeah so youtube i mean this is a smart move from youtube no doubt like
00:31:15
they are the video home on the internet and if you run youtube and you see tick tock
00:31:21
another version of videos blowing up of course you need to make a competitor for it to offer people an alternative
00:31:28
and possibly they'll come to youtube later the question is how do you get those creators to come to youtube
00:31:34
okay well we have a creator fund we're gonna start making it easy to monetize tech talk is also still not easy to monetize and
00:31:40
they're also doing a creator fun thing which is smart um but i think generally at the end of the day the
00:31:46
creators looking to make a job out of it are thinking about ease of monetization
00:31:52
first discoverability right behind that and youtube is trying to lock both those things up and they'll
00:31:58
they obviously have discoverability but the tick tock algorithm is something special just just surfaces things you want to
00:32:04
see it's really good so they have that to compete against i do think that there's the aspect that we touched on really at the beginning of
00:32:10
that you touched on it really quickly is just like you're talking about bringing new creators in youtube definitely also
00:32:16
already houses some of the biggest creators in the world and they definitely want those creators to use their new features because if those
00:32:23
creators use their new features that's still bringing more people in and i think that's where you talk about the unknowingness of the algorithm
00:32:30
really starts making those big creators weary of jumping into some of these new
00:32:36
features we still don't use premiere premieres they've been around for a long time
00:32:41
because from what we've found have i explained this i don't know i don't know if we have we may have
00:32:46
just might as well do a refresher yeah yeah so premieres what happens with a premiere is if you think of like a
00:32:52
movie or like say a tv show where premieres on tv everyone watches it at once youtube sees
00:32:57
that on tv and goes you know what we're going to be the video home of the internet will offer something like that so you can make a whole youtube video
00:33:04
upload it and then set it to premiere so everyone watches it at the same time live they can't fast
00:33:10
forward they're all watching it with you and there's a live chat and it's really cool and they obviously thought a lot about it
00:33:16
and theory is amazing it's in theory a great idea what i noticed because i've sort of
00:33:21
stepped back and watched a bunch of premieres happen and saw what was going on with them the impressions seem to
00:33:29
plummet because of the first few minutes of the video going live because when you think about
00:33:34
it when a video shows up in your sub box a bunch of people all click on it at once and they all watch it
00:33:40
and then they leave when a video is premiering a bunch of people all click on the premiere and for those first
00:33:46
15 minutes however long the video is they all watch the premiere then when it's over they leave then it
00:33:51
shows up in the sub box and i have no idea how they counted those live views
00:33:56
typically seems pretty low to me so i haven't we did a premiere with the was it the blind smartphone camera test
00:34:03
and i kind of observed the same thing or like the first hour it was 10 out of 10 like half the views of normal video and then it
00:34:09
eventually caught up but i just i see that and i'm like i'm not going to keep doing this let me clarify there you say 10 out of 10 if
00:34:15
you don't know what we're talking about that sounds amazing we're saying the the best hour or
00:34:20
whatever or the best impressions for the last 10 videos it was ranked 10 out of 10. so
00:34:26
yeah the worst they literally had the worst rating out of our last 10 videos yeah with like half the views of number nine
00:34:31
so it was pretty bad so yeah i see that kind of thing and i'm like well once they figure that out i'll do premieres again but it's not really ready for
00:34:38
me to keep diving in and pushing videos through that same thing happens with like stories
00:34:43
they kind of did for a while and now it's i i'm pretty sure it's dead yeah
00:34:49
i think it's still there but no one uses it but like if we're talking about how something we like kind of understand
00:34:54
with the algorithm but don't totally this podcast right now is a great example because people might wonder why
00:35:00
we made a podcast video channel and a podcast clips channel and if you look at a lot of other podcasts
00:35:06
they do the same joe rogan h3 lou later they all have separate ones and the reason
00:35:11
the theory behind it is that if you have long form content and you have shorter clips the watched
00:35:18
overall watch time on the channel is going to be all over the place because if you have 30 minutes of watch time on the long one
00:35:24
and six minutes of loft watch time on the short one it gets confused and has a hard time
00:35:30
yeah like serving those videos yeah so that's why we separate them and because of that unknowingness
00:35:36
people are creating these different work arounds on youtube and i think bringing that all back to now shorts
00:35:42
imag imagine being a channel like us that creates generally 10 to 15 minute videos now putting a
00:35:49
bunch of not just to mention that they're vertical which we would never ever ever put on the channel
00:35:54
but putting a bunch of 60 second clips on where the watch time is 60 seconds how is that gonna affect our 15 minute
00:35:59
videos right the answer probably is just separate shorts channel i mean we've seen that
00:36:05
yeah it's now you have a dedicated audience that is there for shorts and they will watch inconsistent
00:36:12
watch time short videos and if you do that on your separate shorts channel great i would consider
00:36:17
that a fail for youtube's marketing in the sense that they're hoping big creators bring this
00:36:22
to their main audience where the minute you switch it to another audience you're going to lose a giant portion
00:36:28
of your already subscribers because if they missed the announcement to like check out the shorts channel they're
00:36:33
never going to see it yeah so now like as youtube they've lost already if that's what's happening and so it seems
00:36:40
like their fail-safe to that is to try to dump as many people into shorts as possible oh i mean yeah
00:36:47
but that's a thing we we were talking about shorts yesterday with tim yeah i tried to look at shorts on my
00:36:52
desktop and i literally couldn't find it oh you won't find that on the desktop but you will find it on your phone which is why they're competing with tick tock
00:36:58
i mean yes you can watch tick tock on your desktop on desktop it's there and you can find it but it's
00:37:04
the same way tick tock tick tock on desktop that's a tongue twister exists but you don't
00:37:09
really care about it if they're competing with tiktok which is really what shorts is and really what reels is
00:37:15
you can watch it on the desktop but it's all about that endless scroll on the smartphone and they've built that in and then they put the button right at
00:37:21
the bottom of the app where it used to be the explore page or i think it's next to it oh okay so now their goal is to just dump as
00:37:28
many people organically into shorts as possible same way you know instagram did where they replaced the add post button put it
00:37:34
up at the corner and put shop there same behavior let's just dump people in and put it in the place where they're
00:37:40
familiar and they're going to see it over and over and they're eventually going to click it so instagram a little weird moving
00:37:45
around button placement like that but that's basically what youtube did get in there get in shorts find stuff you're into and then you'll be a
00:37:51
shorts viewer from here on out i'm sure youtube can figure out a way to put that on desktop they're one of the social
00:37:57
media apps that probably gets the closest to mobile equal mobile and desktop usage
00:38:04
like instagram obviously is so far mobile tiktok is even further mobile i would argue
00:38:09
facebook now is mostly mobile despite it originating on desktop but like if we're talking about youtube i
00:38:15
think they have probably more mobile users but i bet that's much closer i would push back just a little because
00:38:20
i think it is oddly very specific to what type of content it is and i think because literally shorts is
00:38:27
required to be vertical like which is terrible yeah so like but that's because they want it to fit
00:38:33
as the same tick tock thing like you can you can do a horizontal tick tock but it just looks ridiculous in the app they want it
00:38:40
to be the tick tock experience and so they've built everything around it being
00:38:46
just like tick tock but on youtube and then they're trying to bring creators in with the creator fund with like i think
00:38:52
that's where i was trying to go with like the fact that there is a higher average people that use youtube
00:38:59
on desktop because like it is it was originally built on desktop it became mobile and even when you're
00:39:04
using mobile you're almost almost turning to landscape whereas tick tock works well because it's only
00:39:09
supposed to be on a phone reels worked okay because instagram is still a vertical scrolling
00:39:14
mobile app youtube is not quite that it was developed into that it's
00:39:20
becoming good at it but it still always has its heart and soul in the desktop version of it yeah and that's why this feature just
00:39:26
feels a little off i think if they if they wanted to feel less soft they would have made it a
00:39:31
separate app like a youtube shorts app so that's right you can go vertically just like i did it
00:39:36
worked bad because nobody's opening that app so they have to build it yeah i just don't know how yeah
00:39:42
they've it's going to have to feel a little off because it's different from the rest of youtube but that's why i take talk today i should have just made a clubhouse
00:39:48
competitor yeah so much more so i guarantee that's happening i guarantee it do you think though because their whole
00:39:55
shtick is video and clubhouse's whole shtick is not video youtube did a a clubhouse competitor it would probably
00:40:03
have like the little waveform video playing while you talked or something it would look like one of those you know
00:40:08
how twitter did uh audio tweets yeah where you can talk and it'll just make like an animation for you talking
00:40:15
they'll probably do that i think there's a clubhouse competitor where they you upload your bitmoji and that talks as it is that real
00:40:23
i believe so i forget what it's called i could fit i could figure it out i think it's called stereo
00:40:28
actually please i think it's i think it's actually kind of an interesting idea
00:40:33
just adds like one more step of personalization where you still get to have that like i'm talking to a group of people but i
00:40:39
don't have to like get ready or develop a set or anything like that and it adds one
00:40:45
more step of personal experience i don't think it's a bad idea i just don't think it's going to compete
00:40:51
with clubhouse just be that's not the one feature that's going to make everyone move does it require my core question is does
00:40:57
it require you to have your phone facing your face so that it uses the like animation face tracking stuff wait before i
00:41:03
answer that well i don't know the answer to that question if i'm being honest but do you want it to have that no okay no i
00:41:09
would assume just because i believe it's it's available on android that it does not do
00:41:16
that that it's probably just i hear a waveform i make the mouth move okay that's my guess interesting i don't know
00:41:22
i've never used it i've only heard about it yeah all right that's probably enough talking about youtube let's talk about
00:41:28
nothing easy that's i'm great at that let's talk about absolutely nothing
00:41:33
um they're coming out with some earbuds see what i did there
00:41:39
where's the cricket noise on the soundboard oh that might have been the worst uh
00:41:44
joke i've ever told no the so anyway for those unfamiliar uh carl pays new company he left one plus he started this new
00:41:51
company this tech company called nothing and every time they make a headline it's some sort of pun about how
00:41:57
nothing has announced something or somebody's announced nothing uh the company name is nothing and i
00:42:03
guess what do we know now uh they're launching wireless earbuds yeah you can only announce nothing for so long before
00:42:08
you have to announce something which at that point feels like it's already destroyed the complete reason of having the company but yeah i
00:42:16
digress it's kind of funny that it's the same uh the same like extra beat i have to give when explaining a
00:42:22
brand name when someone asks what my phone was and i have to be like this is the oneplus 9 and i go the what and i go it's the so
00:42:30
the company name is one plus and then it's the nine so it's a one plus nine like oh okay i get it so now you're gonna have
00:42:35
to go so what is this the nothing one so i'll have to go oh these are the nothing one
00:42:41
the what oh um so the company name is nothing and then these are the ones so this is another one that's a
00:42:47
great realization and now i just assume carl pay is going to continue to
00:42:52
create companies quit and then name more confusing companies this is the about seven the what oh
00:43:00
so the the company name is about and then these are the seven so this is the about seven oh okay you better copyright that right
00:43:07
i'll take ten percent uh we don't really know anything else about these right is that a product image
00:43:13
there is a product in they have like a teaser i feel like i saw what i thought was an image somewhere
00:43:18
but i can't tell if they just created more out of the teaser um so what we do know is they're
00:43:23
partnering with teenage engineering which someone i knew nothing about until adam explained it to us and
00:43:29
um they make some really really good looking design stuff yeah so i've these the image we have of
00:43:35
these are kind of like a the bottom part of the earpiece the earbud that is like
00:43:40
clear they're just teasing it like every angle it looks really nice but at the same time like what i'm most interested about is
00:43:49
carl is somebody who's really good at hyping up products he was obviously amazing at one plus they built their
00:43:54
whole ecosystem kind of based on like flagship killer low price right so when
00:44:00
i originally see carl pay starting a new company i kind of think
00:44:05
it's going to go in that low price route the problem is is teenage engineering is not that by any means they are
00:44:12
very expensive because they make super high quality stuff so is this going to be super
00:44:18
hype high priced beautifully designed earbuds or this is going to be the
00:44:25
oneplus of earbuds that is cheaper with really great specs and competing against
00:44:31
airpods or galaxy buds plus i would imagine i mean that the vibe i got
00:44:37
was closer to one plus just because of like the teasing that i've got where it's like look at all that we're going to deliver
00:44:44
for you but yeah that is a really good point like the collaboration because you still you see stuff like
00:44:50
they collab with hasselblad and now that the phone's more expensive but does a collaboration with teenage engineering mean that this product will be more
00:44:57
expensive i guess i don't even know if it just has to do with that they're collabing with teenage
00:45:03
engineering but if they're helping design it they use very high quality products and i think just literally based on what the build
00:45:09
quality is going to be sounds like it will be more expensive so i'm going to go on the other side of the coin of that and i'm going to guess
00:45:14
these are expensive do you want to try and guess a price based on yeah let's get almost nothing let's guess the price so
00:45:22
yeah did it again let's go uh wow so we know silhouette we know company name
00:45:28
we know the name they're wireless earbuds i say these are 149. that's your cheap
00:45:35
[Music] following in the footsteps of oneplus well not quite no they're not going to be like these
00:45:42
cheap buds that you just bluetooth connect to anything i think they're going to go like look how beautiful these are they're transparent
00:45:48
they sound amazing and they're only 149 but they sound like 4.99 i think that's going to be the angle
00:45:53
but are there 4.99 earbuds out there oh yeah really there are 6.99 there are thousand
00:45:59
dollar earbuds there's in-ear monitors well yeah i was gonna say there's in-ear monitors and stuff like that yeah
00:46:05
yeah uh there's a um audience audience audience these are the
00:46:10
things i had those they sent us those ones that like the they weren't truly wireless they just
00:46:15
had wires but remember they were like uh they felt like they like crawled into your brain yeah they sounded really good though
00:46:22
they were ridiculous they did and they were like open back also that was they were really cool but they
00:46:28
hurt and they're really bad after 900 or something okay to me if i were saying these are
00:46:35
like trying to compare to things i would say it's comparing to buds plus or pixel buds or
00:46:41
sony or airpods even so i would think 149 would be like right
00:46:48
even so cheaper to me would be 129. okay 149 i think is a good guess i'm
00:46:54
just saying i don't think it follows the the uh like one plus playbook so let's
00:47:00
competitors you named uh pixel buds 115. those are actually i think those are 129. airpods example pro 250 yeah an airpods
00:47:09
regular 159 159 so sony there's a range one
00:47:15
are they 199. no they're i think they're 299. are they really xm okay maybe 149s
00:47:22
is kind of one plus e let me see that let me look it up just for clarification the earbuds are
00:47:28
i think they're 1.99 this is the problem is it's 180. there's so many earbuds it can yeah it's
00:47:34
really easy to get lost sony's wf-1000 xm3s the wireless noise canceling
00:47:40
earbuds with a little bit of anc 178 at best buy what's worse having to explain to somebody that oneplus is the
00:47:46
name of a phone or that nothing's or just having to say a sony headphone name out loud it's if i'm trying if i'm
00:47:53
trying to direct somebody directly to buying it i hate the sony name it's like okay look for the sony ones and then they've got
00:47:59
this long name but they're black and it says xm3 at the end and they're like wireless noise canceling did you find him yet
00:48:04
is that enough explanation i could see like telling your dad to like look this up on amazon and then he's just like there's a bunch of ram on my
00:48:11
screen or like some random like motherboard because he just got all the numbers and letters wrong i think i downloaded
00:48:16
something uh yeah i know i think one i'm going to stick with 159 is my game i'm going to
00:48:22
go 199. i think they're going to be a little on the hyper side and more build quality i wouldn't even be
00:48:29
surprised at 250. okay uh but there's also pixel bud rumors which are
00:48:34
also very light very light uh we have a name and a color is that it pretty much
00:48:40
pretty much all we know is like it's about the right time for them to announce and there was this like google nest
00:48:46
email that went out that accidentally showed i believe a green colorway of one of them and we also i think saw a
00:48:54
white colorway of one i know there are were ones that were white already but they were white and black i believe
00:49:00
there's a rumor a leak of a full white one so the the price is in the
00:49:06
rumor uh they're so they're the a series or the pixel buds a series is the price in the rumor are they just
00:49:12
guessing it based off of previous prices they're guessing it based on previous prices but you know we could probably guess again so like uh pixel buds two that are out
00:49:19
right now 279. wait what sorry that's australian one i was gonna say they're not that's my
00:49:25
bad australia do not buy them for 270. yeah 179 for the pixel buds that are out right now so does an a series cut that in half like
00:49:32
when we see the pixel 4a that's a pretty cheap yeah right if it's a does that mean it's gonna be cheaper it's weird that they would name it
00:49:38
different and not just three or did they just i mean they don't have the best track record pixel buds one
00:49:44
were hilariously bad though they were those ones that were supposed to like translate
00:49:49
uh different languages for you clearly it was just the most typical like google
00:49:55
random like feature they throw out like remember the chain link fence like eliminator for
00:50:01
photos it's like hey we're gonna do this and then just like let's never talk about that again yeah it kind of got swept under the road
00:50:06
um two i've heard people have had quite a few issues with i think adam
00:50:12
is one of them he said they disconnect pretty regularly yeah i liked mine i only used them for
00:50:17
like a week which obviously i won't have nearly as much experience with glitches but i had like one phone connected and it was fine
00:50:23
but they're 179 and they're pretty premium i'm gonna guess pixel buds a if they come out
00:50:28
are going to be 59.99 i'll go i'm stuck between
00:50:36
99 and 129 even though pixel buds are 129 179 currently cheaper
00:50:44
it is cheaper i have less of a margin when you're like cutting price at that price already i'll
00:50:49
go 99 okay 89. we'll have to have somebody like write these down and fact check us and see if we get these right in the
00:50:55
future when they come out uh last one is another rumor a new sony earbuds rumor
00:51:00
so uh we just mentioned this there's a little more meat to it yeah so we mentioned the wf-1000xm3s
00:51:07
i really like them but they are like big annoying earbuds like you have to sit
00:51:13
down and listen to them because otherwise they'll fall out your ear because they're so heavy which is like what's the point if i'm sitting down and listening i'd rather just have
00:51:19
over over here they're more comfortable they probably sound better they have bigger drivers but like so some people just like in-ear
00:51:25
monitoring but they're wireless too so it's different they look like um like a like a bluetooth like phone
00:51:32
accessory like the headset's back yeah and somebody would talk like this on their bluetooth and that they have a mic
00:51:37
you can do that stuff you look like you're like some wall street like traders yeah something like that the rumor is these mark fours will be a
00:51:44
different shape actually uh if you're in the video podcast or at least the clips you can see this new different shape rumored
00:51:50
which is a little more of like a circular a little closer to a galaxy bud yeah
00:51:56
way more like galaxy buds from just the leak i mean and this isn't confirmed this is just a leak but uh
00:52:02
i'd say it almost looks like half the size right which i'm i'm curious if they will have both the
00:52:08
same sound quality and either the same or better anc
00:52:13
um just as far as like strength of noise cancellation i didn't find most of the earbuds that i've used to
00:52:19
have very strong noise cancellation i'd say honestly airpods pro have the strongest noise cancellation at anc active noise
00:52:26
cancellation of any that i've used it's got a seal it's got the mic it's really using that that computational power uh
00:52:34
i wonder if that's gonna be a big focus of these or if it's just hey we made the same great sound but smaller which is also fine but i feel like it's fine
00:52:40
you're gonna get more buyers you wanna do a little more than just that i'm sure they'll probably say it's like 10 but they'll throw some percentage out
00:52:48
there that's not actually noticeable and that like maybe some people will be like oh yeah this one
00:52:53
does it does sound 10 better and then just placebo but the fact that it's
00:52:58
smaller to me which is like i kind of want to go on a little rain here at the end of these rumors because
00:53:03
like go for it that's the that is an example of the reason i dislike the majority of
00:53:11
truly wireless earbuds that aren't air pods um is the too big they're too
00:53:18
big and they're big in a strange way essentially if you're
00:53:25
essentially if your earbud is in your ear i want the least amount of it hanging out horizontally if that
00:53:31
makes sense because when the only thing that is keeping it in your ears the small silicone tip
00:53:36
the further out it goes the further the center of gravity pushes out your ear and with every step you make whether
00:53:43
you're walking or running you can just feel it slowly slowly weighted on the outside pushing down and
00:53:49
thus pulling it out of your ear further and further and when you have a product that is that small and not
00:53:54
connected to anything the last thing you want to happen is it for to fall out of your ear yeah so you can make the best silicone
00:54:01
tips in the world if it is too heavy on the outside it is going to fall out a perfect example of that surface buds are
00:54:07
ridiculous and have like a ton coming out the side of your ear there are some old bose ones i despised
00:54:14
because they sat so far out of your ears and the xm3s as well are like that
00:54:19
i would say the the pushback for the xm3s would be you know how you see the ads of like what you expect people to do with the
00:54:25
product i think they expect people listening to xm3s to kind of just be sitting down and not really doing anything which is a
00:54:32
different type of earbud experience than walking around the city walking
00:54:39
it's a different earbud it's still an earbud and it's still focused on quality and being wireless and connecting to your phone but it's a little different
00:54:45
that would be the xm3 pushback i agree with the others though like especially i guess if you're trying to
00:54:50
do you know pixel buds and galaxy buzz they're getting closer into your ear i think galaxy buds plus are some of the
00:54:55
best they do come out a little bit but because the main thickness is at the back part that's
00:55:02
touching on the inside of your ear the center of gravity is closer to the your ear canal therefore it doesn't feel
00:55:08
like it's going to pop out there's no wiggle as you're moving i use the jaybird vistas and the reason i've been using
00:55:14
them for so long is because and we test a lot in here we get jabra anchor like everything you could
00:55:21
ever think of makes it into the studio and the first thing i do is try them on and like walk 10 steps back and forth
00:55:27
and i can instantly tell if i think they're going to fall out the job or the jaybird vistas that i have are
00:55:32
amazing they just like they have a little wingtip but not anything that's gigantic and it's just
00:55:38
enough to almost fit flush with my ear maybe that's a me thing i think but i
00:55:43
think they fit perfectly yeah my theory is there's there's a different like target demographic i'm thinking of
00:55:49
like surface buds were huge but they're you're just sitting in an office i'll give that credit that's supposed to be
00:55:54
the i mean i'll give it credit for having a stupid capability of being able to swipe through your powerpoint
00:56:00
it needs to be bigger to do that sure why you would ever want to do that again i don't know um but there still are
00:56:07
there's still plenty of ones where i'm i mean i'm sure you've tried it too you put them in and the minute you start walking you can
00:56:13
feel it slowly just like pulling out because they're bouncing i immediately try it with the ones that i know i'm supposed to walk around in
00:56:19
like the vistas are an outdoorsy type like go for a hike in them like the galaxy buds walk around every day airpods pro walk around every day
00:56:26
pixel buds wear them all the time all of them have done a pretty good job with the center of gravity so i fully agree with that like you got to get that
00:56:31
yeah and closer today and airpods doing the silicone tip was huge because the original ones didn't
00:56:36
fit in everyone's ears but the thing is is their weight in that little you know if you want to
00:56:42
imagine like the top of a toothbrush in the handle part of the toothbrush that's where all the weight is and that very
00:56:47
well fits the stem the stem i'll call it a toothbrush okay um it
00:56:53
fits like perfectly in that groove in the side of your ear and therefore puts all the weight there and isn't pulling it out of your
00:56:59
ear the minute it starts pulling it out okay that's a long rant i just like it's
00:57:05
the main thing that i when i test those buds that make me very upset i'll leave you with one more thing okay
00:57:11
uh one of the best features of really nice headphones is a large spatial sound
00:57:18
and the closer the driver is to your ear the harder it is to achieve that sound so in really nice over-ear headphones
00:57:25
the driver's in is set back from your ear and you get a better i think it's called sound stage and so in really nice listening earbuds
00:57:33
their challenge of getting that driver away from your ear directly translates to the center of gravity
00:57:39
making it feel like it's going to fall out of your ear i'm sure people listening to this who make products are like
00:57:44
there's other reasons why we we do the things we do we change the designs but just another thing to think about i i
00:57:50
just feel like uh that shouldn't be the number one part i mean like good sound quality is always
00:57:56
great but good sound quality sucks when it's an earbud laying in a sewer gutter
00:58:01
because you were walking down the street and it fell out of your different strokes different strikes the
00:58:07
other strokes wrong well anyway i think that's where we'll end it we've talked our faces off for a bunch of different reasons and topics and ranted
00:58:13
but again if you're watching the video version let us know like what you want to see done better what
00:58:19
types of stuff you liked and didn't like we've changed the main angle a little bit got this eye level a little more
00:58:24
consistent drop the banner behind us if you're on the audio just come check it out really quick to see like
00:58:30
now you can imagine unless you don't want to see what my face looks like and want to keep it as a mystery yeah the mystery
00:58:35
i'll accept that too as long as i look really cool in your mind fabio yeah other than that thanks for
00:58:41
listening we'll be back next week catch you later
