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Instagram is testing unskippable ads 😡 #mkbhd #smartphone #waveformpodcast

June 07, 2024 / 00:58

This episode covers Instagram's testing of unskippable ads, the shift from photo sharing to video content, and the implications for users and advertisers.

Host Dav discusses how Instagram is showing a banner ad at the bottom of users' feeds that requires a set viewing time before scrolling continues. He mentions a statement from a Meta spokesperson about testing formats that drive value for advertisers.

Dav speculates on the future of Instagram, noting the platform's transition towards video content and the potential for a new photo-sharing service to emerge. He reflects on the changes Instagram has undergone over the years.

The episode encourages listeners to consider the impact of these changes on their experience and the advertising landscape.

TLDR

Instagram is testing unskippable ads, signaling a shift to video content.

Episode

0:58

00:00:00

hey it's DAV from waveform and did you know that Instagram is testing unskippable ads yeah Instagram is

00:00:05

showing a number of users a banner at the bottom of their Instagram feed that makes you watch an ad for a set number

00:00:10

of seconds before you can keep scrolling a meta spokesperson told Ted crunch that

00:00:14

the company is always testing formats that can drive value for advertisers which is just great considering we're

00:00:20

already seeing ads in every couple of stories or every couple of feed posts so people are speculating that Instagram

00:00:25

feels like they can do this because they've already shifted so far towards being a video service instead of a photo

00:00:31

sharing service and I cannot wait for the day when a viable photo sharing service to replace Instagram actually

00:00:38

takes hold so this is just a limited test for now I mean Instagram has a lot of features that it tests and decides

00:00:43

not to broadly roll out but if you compare how Instagram looks right now to how it used to look we can probably

00:00:49

assume that something like this is going to get implemented in the future we talked in depth about this and a lot

00:00:53

more over on this week's waveform episode so if you want to hear more go check that out

Episode Highlights

Instagram's Unskippable Ads
Instagram is testing unskippable ads that users must watch before scrolling.
“Instagram is testing unskippable ads!”
@ 00m 02s
June 07, 2024
Future of Instagram
The platform's shift towards video raises questions about its photo-sharing roots.
“I cannot wait for a viable photo sharing service to replace Instagram!”
@ 00m 31s
June 07, 2024

Episode Quotes

Instagram is testing unskippable ads!
Instagram is testing unskippable ads 😡 #mkbhd #smartphone #waveformpodcast
I cannot wait for a viable photo sharing service to replace Instagram!
Instagram is testing unskippable ads 😡 #mkbhd #smartphone #waveformpodcast

Key Moments

Unskippable Ads00:02
Shift to Video00:25
Future Speculation00:34