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hey it's DAV from waveform and did you
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know that Instagram is testing
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unskippable ads yeah Instagram is
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showing a number of users a banner at
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the bottom of their Instagram feed that
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makes you watch an ad for a set number
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of seconds before you can keep scrolling
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a meta spokesperson told Ted crunch that
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the company is always testing formats
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that can drive value for advertisers
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which is just great considering we're
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already seeing ads in every couple of
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stories or every couple of feed posts so
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people are speculating that Instagram
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feels like they can do this because
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they've already shifted so far towards
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being a video service instead of a photo
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sharing service and I cannot wait for
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the day when a viable photo sharing
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service to replace Instagram actually
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takes hold so this is just a limited
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test for now I mean Instagram has a lot
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of features that it tests and decides
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not to broadly roll out but if you
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compare how Instagram looks right now to
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how it used to look we can probably
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assume that something like this is going
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to get implemented in the future we
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talked in depth about this and a lot
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more over on this week's waveform
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episode so if you want to hear more go
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check that out
