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Doug DeMuro on the Tesla Model S Plaid & Car YouTube!

August 20, 2021 / 01:03:08

This episode of the Waveform podcast features hosts Marquez Brownlee and Andrew Edwards interviewing car YouTuber Doug DeMuro. They discuss topics such as car culture versus tech culture, the challenges of being a creator, and the nuances of video production.

Doug DeMuro shares insights about his unique approach to car reviews, focusing on quirky features rather than just performance. He explains how he engages with his audience and balances the needs of casual viewers with those looking for detailed information.

The conversation also touches on the pressures of content creation, the importance of analytics, and the challenges of maintaining originality in videos. Doug discusses his experiences with press cars and the differences between traditional media and YouTube.

Additionally, they talk about the Tesla Model S Plaid, sharing their excitement about its performance and discussing the electric vehicle market. Doug reflects on the cultural impact of Tesla and the evolving perceptions of electric cars.

The episode concludes with a fun typing challenge inspired by Top Gear, where Doug competes against previous guests to see how quickly he can type the alphabet.

TL;DR

Doug DeMuro joins Waveform to discuss car reviews, YouTube challenges, and the Tesla Model S Plaid's performance.

Episode

1:03:08
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[Music]
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greetings earthlings welcome back to the waveform podcast we're your hosts i'm marquez and i'm
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andrew and i did not approve of that intro it's just the way it's going this week um this week we got a guest on
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actually yeah who's your favorite car youtuber you oh wow that's that's just such a
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nice flattering answer to that my favorite is doug demiro yeah i think that's everybody you've seen me watching his videos i watch his videos i know
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lots of people that watch his videos i think every car video for the past two
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years that i've put out has had at least one section inspired by his videos
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usually when i go through quirks and features but also when i went through the mclaren i did a whole doug demiro
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inspired section big fan if you guys haven't seen his videos before we'll of course link his
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channel in the show notes but got a chance to talk to him i feel like we have a lot in common actually because we
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are youtubers but not just youtubers we're youtubers who make videos about products yeah so that's kind of like the
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thing that we bond over and so in this conversation we talk all about that kind of stuff about car culture versus tech
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culture about being a creator online about the uncertainty of it about getting recognized in public there's all
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sorts of fun forks and things that we realize we have in common i'm really excited he is also the
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he's the perfect first guest to do the the type the abc challenge because um it's literally inspired by top gear and
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i'm sure having a car youtuber doing our first top gear esque challenge it's perfect it's perfect it's perfect
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so yeah we'll see how he does but without any further ado doug demero all right
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cool sick well welcome uh welcome welcome welcome to the waveform podcast
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it's been a long time coming first of all i've watched your videos for years
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for many years i was never a car person until probably like 2016 and then
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started obviously i got a car i was really into and started watching way more car videos so that's obviously what
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led me to find your channel i'm sure that's how a lot of people also do um
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but doug i mean for those unfamiliar for a couple of people who haven't seen a doug demure
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video how do you have like a two-minute version of like here's what i do maybe when someone asks you in the street or
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you have to explain to a family member or something how would you describe what you do i i'm very sheepish when i have to
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explain it to normal people but the the general gist is that i i review cars and it's sort of an unusual way i like
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kind of show all of like a bunch of little as opposed to just like driving it like oh this is really fast i like show a bunch of little details and stuff
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um that maybe you would encounter if you actually like owned the car wanted to spend some time with it or whatever and i think that that
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is a little bit is a little bit unique and i've been able to do crazy cars from normal stuff to
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multi-million dollar cars that you don't always get a chance to see all those little details it's kind of cool i like that i mean i think we
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have a lot in common i i i also have a youtube channel and my videos are very
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product based which i think is a unique part of youtube because there's a lot of
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people who are vlogging and are trying to make the the lifestyle as exciting as possible there's a lot of other sort of
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topical channels and things like that but when we get a product which is the car or in your case or the gadget in my
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case that dictates like about as exciting as the video can be is like how
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exciting that thing is um do you think about that at all is that like do you feel an extra pressure
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to be like a better version of doug today or is it kind of like the car will do the talking
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that's an interesting question i never really thought about that distinction between the product people and the vlog people but i guess you're right for the
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vlog people their vlog and their personality is their product basically but for me it's maybe a little bit
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easier in the sense that i like have something that i can talk about the whole time so if i don't have anything interesting that day
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like the car is interesting um yeah that i that that like really never
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really struck me in terms of like yeah being like on and stuff yeah i mean it can be a little
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uh sometimes you show up and you just don't want to do it i'm sure you have this there's some days where you're just
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tired and you're like yeah but sometimes r totally pulls me out of that and it's like this is actually a lot of i'm glad
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like you're not jaded or anything like you you enjoy like as many cars as you possibly can still
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i can't believe it but after eight years i'm not even slightly jaded i still pull up even to like review a minivan and i'm
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like all right like i don't know how that that lasted so
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long or do you feel no i was i was thinking that i don't think i am i there is a level of like experience that comes
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with it because there's a part of the the tech world where like the reaction to the novelty of something
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new will kind of be a part of the video like some new feature will happen in a phone and you're supposed to react accordingly
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based on how interesting or impressive that thing is and a lot of times like something pretty cool like they put uh
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cameras behind the the display now so like instead of having a hole punch cut out it'll just be like magically
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seamlessly behind the screen and the camera won't take the best photos and i like i can kind of see it
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from the side so i'm like not really raving about it but then half the comments are like this is incredible like how are you not
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like amazed by the craziness that we're seeing in front of us so it's kind of it's kind of a balancing act of like
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remembering to not not remembering to be impressed but to remember the context of like not
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everybody has seen all this stuff you know right that was that was the reason i started doing these like quirks and
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features videos i would watch car reviews and there would be some button that looked insane that i you know had a
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symbol on it i didn't know what it did but they wouldn't because that person had been in three of those models you
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know by the same brand before they knew what that did it wasn't interesting that i was like you know i want to start talking about this stuff like it's
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somebody who is like coming at it from afresh and so sometimes people are like how could you still be surprised by whatever feature and it's like i don't
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know i i like that i can watch any one of your
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videos and you don't actually need the context of any other video you know like if you watch a tech video reviewing the
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galaxy s 21 a lot of stuff will refer back to the s20 and you kind of have to
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remember what that was like and i feel like any any video of yours that i watch even if i've never been in any other car
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by that manufacturer i can slowly get to know all of the pieces of that car which is kind of cool i wouldn't i wouldn't
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get that anywhere else it's a tough thing to do though i'm sure you have a difficult time with this also because
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some people watch every video and if you are repetitive they're like you already talked about that in this video in this
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video in this video it's like okay but then some people watch this is the first time they've watched and so it's a tough
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balance to try to make that work like do i talk about this again even though i just did three months ago or
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and you're going to get complaints yeah you just kind of do you dig into the numbers at all like the youtube analytics and all that stuff
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yeah insanely i've got spreadsheets really yeah really what do you so what is your
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ratio of returning on a new upload maybe let's say a week old video what is your ratio of new
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viewers versus versus repeating you know that actually i don't know offhand but um
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but it's enough that a good chunk of them are returning video viewers and then a good show and also it depends a
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lot on the car um if it's something that's sort of like like i just did a review the other day
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of a 1986 nissan maxima that's going to be people who are like doug fans you know that's not but if it like i'm doing
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the bronco videos going up tomorrow um that's going to be a ton of new people who just want content on this new car
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and and so it depends greatly on the vehicle and so i kind of try to think of that too but it's still
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it's still so difficult i mean the problem is when you have audiences the size of mine and obviously yours is even bigger like
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there's so god it's just so difficult to figure out how and it just comes with experience
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breeds the you know you figure out eventually like what people want whatever but i still sometimes i'm like
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blown away that something became something i'll post a video talk about it and like something will be a minute in the video and i won't even think
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about it and that will be the thing everybody talks about i'm like i don't even it's that stuff kind of blows me oh yeah we
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literally just had a moment like that i guess i can't talk about it yet because it's not out yet but we just saw a new phone come out and there wasn't that
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much cool stuff but there's like one kind of neat feature that we grazed over we're like wait a second that's actually kind of amazing um i want to ask you you
00:08:30
make your videos i'm gonna guess i'm gonna guess because i don't know but that you shoot them with an iphone
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is that right i shoot it's kind of complicated the stand-up shots are the ones where i'm staying next to the car
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going you know this is whatever i have a camcorder for that and the ones that i'm standing in
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sitting inside the car where it's shoot anytime i'm appearing on screen the camcorder is shooting it on the little
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overlay shots where you see me touch the button or turn on the headlights or whatever that is always with my phone and you know the funny thing about that
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is people get angry when they find out that i'm shooting this with an iphone they're like this isn't professional but they'll
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only realize when that that that happened when they see it in reflection and it's like you've been watching my videos for two years
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exactly yeah no i i i kind of admire that a little bit like i go out to shoot a car
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video sometimes and it i am so used to this like production of like how can i make the best video possible that it's a
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little bit daunting like it weighs on me a little bit like we have all this gear and then suddenly it's like now we have
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to worry about every single little thing because if we're going to this height we might as well go to this height um so part of me wants to just like
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shoot a whole car video with my phone and not even like think twice about it so i kind of love that how long
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i always tell people i always tell people quality the thing is you're making videos to a tech audience and so they're going to notice quality a little
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bit more i think um i don't necessarily have that i don't necessarily have that problem so people don't seem to care all
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that but you got to have a certain standard but you don't have to be as insane as i expected and it's insane
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that some people think people email me and they're like i've got this piece of equipment and that and this drone whenever i'm gonna make the best car videos and i'm like that's not
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necessarily what people are after you might be surprised the content is really to me is always kind of warm so okay for a 20-minute video
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how long does that take you to make well you have a shoot you have a writing process too but how long does everything take you um i would it takes about two
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hours to write a script and research everything and the script is really only the intros but it's also some research to figure out like what am i gonna what
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is this car about and then i go to wherever it is and it's very rarely local so you know a couple hours on the road and then i get up there it takes
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about four to five hours to film a video depending on how
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complicated the car is older stuff without touch screens is easier it's quicker um
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modern cars people want a little bit more in depth on like the how does stuff work that kind of thing and then the editing process i finally hired an
00:10:54
editor i was doing it all myself up until last year i finally hired an editor and he uh so it took it used to
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take me about the same amount of time to edit three to four hours to edit a video um and post it was that process was that
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your first uh addition to the team having an editor straight to the top with an editor
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yeah pretty much my best friend also reads my emails which is helpful so she's like she's
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sort of my assistant to an extensive emails when i have my editor how big is your team uh
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so currently not nine including me um but i am the editor still so that's
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like the the weird that's what i always get flak for is like all right there is so much there's so much to do there is the
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writing and researching and i have help with that which is great there is also like the shooting which there's all
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kinds of angles and stuff i can't get so i have help with that um and there's set design and there's all sorts of like animation and things
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inside videos but as far as like the bass cut and like who's making the video that's me in front of the computer for
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six hours so yeah it is it i feel like that's that's something that like it's hard to give up
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as a youtuber i don't know if you absolutely i i didn't i didn't want to give it up and in fact i loved editing
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yeah i like it still if i had time because we just launched this i just launched this like car auction website and if i still if i wasn't doing that i
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would still be doing it i loved it it's like putting together a puzzle and you kind of shape it and shape it and shape it by the end you have this like
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this thing and i found that to be probably more enjoyable than actually shooting um it just was the one i can't
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farm out the shooting obviously and so it made sense to farm out the editing it was
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too bad but i'm glad i'm glad there's still youtubers that are out there editing and missing editing
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um do you how much do you get to experiment inside of your videos then because you you clearly have the format and you have
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the doug score and you have the driving section and you have quirks and features that i like expect you to hit even if i
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know nothing about the car do you feel like you have to do a video a certain way on the main channel or is
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that sort of like yeah well you know what the the the big benefit is that's actually what i enjoy
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the most i started off doing all these crazy videos i'd run over cars and i would i don't know all sorts of crazy
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stuff and i just sort of refined and refined to the point where i got to what my audience liked the most and it just by chance it's also what i like the most
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i like to see what all the little buttons do i like to see how everything is controlled how the gadgets all work how you know the seat can whatever it is
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and it turns out that's that's what the audience likes the most too um so it's fine i have this second channel although
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i've started putting most of my second channel videos on my on my main channel but i have that too
00:13:28
but and where i can do some more experimentation and have a little bit more fun do you i love that you're in the numbers because now i can ask the
00:13:33
nerdy questions do you do you see retention spikes at the like um
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because you go you get you have a point where you start to drive the car and like that's a different scene and everyone knows that and then you have the doug score is the doug score the
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highest part of the video or like what what happens no the dog score is not the highest but it often will go higher than
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the driving what i have learned is that nobody really cares about the driving i
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think i think there's a few reasons for that i don't think it's that nobody cares i just think that people who are
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casual people will watch the quirks because they're interested but like casual people who aren't interested in the car they don't really care about
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drives it's people who want to buy the car that maybe want to see okay what does it drive like and that's a lot less people than actually watch the video and
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then yeah people come back for the doug score and there are spikes at quirks that are interesting too so what must
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happen is people must link people to those exact spots and then that that's where some people start definitely
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they recently introduced that feature where you could see where the spikes are and stuff and i was like oh my god i never did this really it's really
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helpful it's like and then you because some people will link to that part of the video but also some people will replay the same thing more than once or
00:14:41
they're like wait a second i was kind of on cruise control watching this video but i need to see that again right so that's like kind of cool to see and then
00:14:46
you can go back and is it the same for you do you see do you see spikes at parts of the video that are that are oh
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yeah yeah i mean so the intro is obviously the we we put a lot of effort into the first 10 seconds or so of almost every video so you'll see that
00:14:58
spike but then you'll see like uh there'll be like a certain weird animation or feature that happens where
00:15:04
i have to point it out and show it to you on camera and people will replay that a bunch of times you see a really big spike and it's kind of interesting
00:15:11
um but yeah no it's usually a pretty reasonable curve i think uh
00:15:16
i wanted to ask you about your background because you came from uh i guess i would say a more
00:15:22
traditional media i mean you were writing basically before you were making videos and then
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went to being a youtuber and in this tech world there is there are tech writers and
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there are tech youtubers and the tech youtubers i feel like are still trying to earn some level of
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respect and and and consideration that traditional media have always had
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do you find now that you've been in both worlds you find there's a big difference between doing written and doing youtube
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and the way you talk to brands and companies for example you know that's a really interesting question a lot of people ask me just on a general level
00:16:01
how do the brands handle youtube but it's a really interesting question the difference between writing and and youtube one one important point is i
00:16:07
never wrote for print um and in the car space print is still probably this isn't
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true in the tech space anymore i hope but print is is still in the car space sort of viewed as like the the old
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medium that's the most important the brand still view it as the most important which i think is beyond insane
00:16:24
but um compared to digital writing versus versus youtube i don't see a huge
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difference but i still have an enormous amount of trouble getting some brands to to care about youtube and i can look at
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them and say look i'll get two three million views this is more in the circulation these magazines that you're bending over backwards to try to impress
00:16:42
um you know this is going to be a big thing and it's still like you're an influencer you're
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not a journalist we don't you know some for some of them some of the brands have clearly figured it out but it's amazing
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because there are studies out there that say over 80 percent of new car shoppers will watch at least one video before buying and i think it's probably more
00:17:01
like 90 plus you know i don't know who's not right and i try to tell him that and it's just
00:17:06
kind of an old there's still an old mentality of that sort of thing i imagine in the tech space it's a little
00:17:11
bit better i hope um i mean there is some element of both sides to
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it like i i think it probably depends on the demographic i think for a lot of people
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under probably about 30 somewhere around my age maybe they look at youtube and they look at
00:17:29
videos just as seriously as they would anything else if you're buying a phone for example like you're gonna watch a new video about the phone before it
00:17:35
comes out or before you buy it right but you know there's obviously a lot of older people like my my grandparents
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basically can't find a way to acknowledge anything that i do unless it's printed somewhere and they're like
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okay now that's cool that is real like that's very cool so i always found that funny and i i've recently started
00:17:55
contributing to top gear magazine which is a printed magazine and that was the same like sort of experience i've been
00:18:00
making these auto focus videos for like a couple months now it's not as many but top gear magazine oh that's
00:18:06
that's established that's traditional so that that's always it's always been there it is kind of funny i um when this
00:18:14
started and people start coming up to me on the street and recognize me and such people people would say oh you're internet famous and i i i've tried to
00:18:21
it's an interesting thing when you get to a certain level i mean it's the internet is it now i i don't know
00:18:27
like tv actors anymore really like when i was a kid you grew up with like friends and seinfeld you knew all those people would be if you ever saw one on
00:18:33
the street which i would be like oh my god this is the craziest thing in the world that stuff is fractured and splintered so much that like this is
00:18:39
kind of like what it is now but yes it's very hard to explain that to older generations and i still have older
00:18:44
relatives being like so are you still doing that that video stuff you still yes you're still doing that
00:18:50
that's mom and i'm like yeah i'm doing it yeah that's it so do you have so you have people
00:18:56
probably in the streets like saying hi to you probably like recognizing your car and stuff like that
00:19:02
yeah yeah all the time you know at least once a day and it's great it's always so much fun everybody's always really nice
00:19:08
i've never had a negative encounter have you no i i would say the closest thing i had
00:19:13
to a negative encounter was i met someone for the first time outside an event and they immediately started
00:19:19
correcting me on something i got wrong in one of my previous videos before even saying their own name
00:19:26
yeah so i feel like that's in a product related channel that's probably a feeling people have deep inside when one
00:19:31
of fact that they know is wrong uh did the person just have that ammo ready to go in case
00:19:45
my car you know why didn't you say more nice things but generally people are really nice but it's such a bizarre
00:19:50
thing um that i still like wrestle with like this is so weird and there's a little bit of um anxiety around it which i
00:19:57
don't think most people realize like you can't ever be mean to anybody ever and the public like that can never happen
00:20:03
you can't and every time you walk into a place like people are there's might be a few people who like recognizing you and
00:20:09
so you can't like trip over your dog no that's real weird
00:20:16
a little more yeah no i feel like i just i just tweeted uh a clip i don't know if you saw this
00:20:21
there's a i have a sentry mode clip on my car which is just recording when people come near the car
00:20:27
uh of like uh two people walked up to the car and just started taking pictures in front of it
00:20:33
and that like that's fine that happens but there's always like dif i can see different versions of that happening one
00:20:38
is sona walk by and like see the car and recognize it from the videos and like take a picture of it and i'm like oh
00:20:44
that's fine cool and then there's this clip which was this this girl like leaning on the hood
00:20:50
of the car with a photographer taking pictures of her on it and i was like that's different that's not the same
00:20:55
thing at all really odd um i it's just a it's a heart it's a it's a
00:21:00
different world to navigate but yeah i feel like i have the same experience as you this episode of the waveform podcast
00:21:05
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waveform promo code waveform one of my sadnesses as a car person is that i
00:22:23
never can have like a clean automotive encounter anymore everybody always recognizes me and so like once a year
00:22:30
someone will come up to me about one of my cars and not recognize me and and just talk about the car and i will savor
00:22:37
the hell out of that i'll keep them there i'll be like oh so anyway because it's just like this is a pure
00:22:42
car interaction it's so rare because the moment someone recognizes me and i'm sure you it
00:22:48
becomes a que they start talking about you and the channel and whatever and it's like less about the stuff that i'm
00:22:54
more into yeah which is kind of a funny thing that i never expected no it's funny the car culture has more of that than tech culture a lot inevitably when
00:23:01
someone meets me they're like what phone is in your pocket like what are you like sort of that sort of question line where
00:23:07
in the car world i've noticed this and maybe this is just a small subset of the car world but at a tesla
00:23:12
supercharger with the newest tesla other people charging there will get out their car and be like hey how do you like it
00:23:19
like tell me about the car and often it's they're not asking you about your own channel they're like interested
00:23:24
about the car and so like the car culture is kind of neat in that way i found can we talk about the can we talk
00:23:30
about the height i would like to because i feel like i saw one in your new video but it wasn't part of the video it is like a teaser you had it in front of you
00:23:37
yeah i got a video going up i got a video going up on it soon but i will reveal my thoughts okay i would love it
00:23:42
um and i've i listened to your podcast on it so i i already generally know yours but
00:23:48
i i think it was insane i think it's one of the craziest and coolest cars that
00:23:54
i've ever experienced in my entire life and i'm not like i know that you're a big electric car fan i'm not like the
00:24:00
hugest tesla guy i love their products i think they're to me they feel a little bit they're less like enthusiastic and
00:24:05
emotional to me than a lot of cars but i think they're great for a lot of people and i recommend them to a lot of people but i think plaid is the first one that
00:24:10
i like emotionally connected with and i told i was telling people when i got home like i think i'll remember for as
00:24:18
long as i live like three major events in my career youtubing about cars so far
00:24:23
one was like driving the ferrari f40 which was like my first true vintage supercar very special another was the
00:24:28
first time i sat behind the wheel of super cruise which was like the first of those driver assist technologies i had
00:24:33
been it was on my 30th birthday and the car was changing lanes and i was like this the future is here and i think
00:24:39
number three will be pushing the throttle down and plaid and feeling that acceleration uh yeah i'm like i was like
00:24:47
astonished by how that is and you're just cruising around it is very
00:24:52
it's wild to me a couple things one that that's just going to be in the hands of regular people like i am a regular
00:24:58
person i was able to order one and now i have it and that is now a possible thing to happen
00:25:04
wild um yeah i was so curious so tesla doesn't have a pr department so i'm always curious how people's tesla
00:25:11
experiences happen did you you met an owner or did you get how did you even find it yeah well
00:25:17
that's a good question and the way that it always happens for me is yeah an owner reaches out and it's always the
00:25:23
best because i actually prefer it like that for every any car i can where i get an owner is best because there's no bs
00:25:28
you have to deal with the manufacturer you don't have to worry if they're going to cut off your flow for future cars whatever so i actually kind of like it
00:25:34
with tesla that it always just ends up being a guy so yeah it was an owner a bunch of owners reached out to me the car happened to come out like the first
00:25:41
deliveries were like the day i went on a long vacation and so by the time i got back i was like already getting like conspiracy theory emails like you
00:25:47
haven't reviewed this because you're being paid by the other manufacturers not trivia tests and i was like oh my god i guess i need to review one yeah
00:25:54
but um yeah so i went to an owner and i just kind of you know filmed the whole thing and then drove around and yeah i i
00:26:00
think it's it's probably the i didn't expect to notice a difference because i've driven a a performance model s for
00:26:06
years and you know i've driven tai can and i've driven mclarens and i've never expected to really feel
00:26:13
a big difference in acceleration i assumed it would always be incremental and yeah i think the
00:26:19
i was driving it back to the studio from picking it up which is it was maybe a 20 something minute drive and i was like
00:26:25
i'm going to baby this thing like i'm going to get it wrapped in a week i don't want to do anything crazy and then i got to a stoplight and i was like well
00:26:30
it is in plaid mode so let me just give it one and yeah i don't know if i've ever
00:26:36
cursed that many times in such a short amount of time it was unbelievable it's hard to explain i got lucky because i
00:26:42
got my initial reaction on camera and i um i've never i just it was so insane and like you
00:26:49
said yeah regular people you know when i was a kid if you went and got like a lamborghini diablo first
00:26:54
off you had to kind of have some skill those were not easy cars to drive it was a heavy clutch you had to know how to drive a manual you'd be able to get in
00:27:00
and out and they weren't that fast right they were zero to 60 in five seconds or so now like any any lawyer can just show up
00:27:09
at a tesla store in the mall right and order the fastest car in human history
00:27:16
that's insane that's the craziest it is are you are you full of this you know how fast this thing is aren't you scared
00:27:22
that there's going to be some crazy you know what it's the last one was super fast too so like
00:27:29
not i'm not more scared about this one it's just like the the the ability to do crazy things
00:27:36
has always been there it's just it's so easy this time like you mentioned like there are other older cars where you
00:27:41
could go fast but you had to know how to use it where like more so than ever you just stomp it and all-wheel drive is
00:27:47
just like now you're going 140. you're like what what do you mean that it shouldn't be that easy so yeah i don't
00:27:52
know i'm glad you got your hands on the car and i can't wait for that video yeah me too i'm really excited for the video too i'm excited to see it go up it's um
00:27:59
super desired and i've never done a model s video before because it was by the time i started filming cars it was
00:28:04
kind of old or you know like and so this is like a big deal for the channel the the plaid is the and it's so insane it's
00:28:11
so so you want to drop any exclusives about the doug score you want to give any hints any surprises i haven't i i don't
00:28:18
score them until like the videos being edited but i i can't imagine just sitting here thinking about it and when
00:28:24
i was thinking about it at the time how is it not the highest doug score when you think about the practicality of it
00:28:31
and i mean it's amazing to me the world's fastest accelerating car one of the selling points on tesla's
00:28:37
website is that you can fit a bicycle in the back without taking off i've done i've done two in the back yes
00:28:44
yeah think about that like the ferrari the la ferrari that wasn't one of the things you could
00:28:50
do with that car that wasn't in the list of things and here we are like it's it's incredible
00:28:56
it's just an amazing feat to be honest and there's a lot of there's a lot of people out there and especially there's a lot of car people out there and i'm
00:29:02
sure you've noticed this who are anti-tesla and anti-electric car and i try to be super objective
00:29:08
um and i love gas powered cars and i love the old school and the engines and shifting gears and i have several manual
00:29:14
transmission cars but how do you how do you know it seems like
00:29:19
yeah no i i feel like i know a good amount of car people that i've seen that have a bunch of cars in the garage and
00:29:25
daily drive a tesla and i always found that fascinating and to me it's like the reason i got the car is because i
00:29:31
believe it's pretty much the best available daily driver like it's a fun performer it has a ton of space it's got
00:29:37
the tech like everything about it is great um but it's always interesting to me seeing uh you know people with like
00:29:43
seven eight nine cars who daily drive the tesla and it's like that's that makes a lot of sense
00:29:49
i think and i think you're right i think like in terms of an overall car how do you possibly come up with a better i
00:29:54
like the tycon too by the way and frankly i may have chosen that before i drove plaid but this was like it was
00:29:59
almost like a religious experience i was in the same boat throttle same boat i reviewed the tie can i was like this is
00:30:04
the one i would get if it could supercharge and i take it all back so um now you mentioned yeah
00:30:11
here's the question how does it improve from here okay what are they gonna do now well everyone now is referring to the roadster because
00:30:17
the roadster is the two-door specifically sport focused version they can go to the next level it's a it's a
00:30:24
quarter million dollar car they can really focus on performance but like i again i have a really hard time
00:30:31
picturing a car actually feeling faster than that um right so they have to do
00:30:37
they got to do something else exciting right i mean it's a two-door it's a coupe it's got space but like
00:30:42
and the thing about roadster i'm totally cool i'm sure it'll handle better and like be a real but the problem is when you start getting into that price point
00:30:48
the accessibility factor is lost and it almost gets into one of those like well it better be whatever because it costs
00:30:53
that much and obviously it's going to be faster than gas-powered cars that cost equivalent but 250 is still an enormous amount of money and it's not feasible
00:31:00
for most people i think that's one of the coolest things about plat it's not like 140 is it's cheap but when you look at what it can do 140 when it compares
00:31:07
to every every performance comparison is with a seven-digit car then you know that it's probably a bit of an outlier
00:31:14
there yeah you mentioned uh so you got it from an owner but you've dealt with you've dealt
00:31:20
with car companies in the past like review units is what they're sort of referred to in the tech world
00:31:25
um do you have any like review unit horror stories or is it mostly smooth sailing because i'm with cars it's a
00:31:30
little different i've had cars for a couple days or a week or so and it's like you have to deal with insurance more and
00:31:36
you have to deal with like what if there's rock chips on the car when you give it back and how many miles you're allowed to put on it so it's a little
00:31:42
different right yeah they send the the press cars
00:31:47
um i really for a very long time i tried to avoid any press cars because i always felt
00:31:53
that if the manufacturer is providing you with something then you know there's there's a question of
00:31:58
objectivity there and so for years i wouldn't take press cars or i would take
00:32:03
one every couple months or something but when covet happened my wife and i were trying to get pregnant and
00:32:08
we i just didn't want to go to car dealerships which are like notoriously some of the most conservative i didn't want to deal with any of that stuff so i
00:32:15
started getting more press cars coming in and that that started to come in and so i do that a lot more now although i
00:32:20
still think it's kind of a 50 50 split with owners and and press cars yeah the cars come to your house with a full tank
00:32:26
of gas and fully washed and i know some car journalists who don't possess a personal car and so at that point you
00:32:33
have to wonder these guys need this to continue right like the is are they really being
00:32:39
objective they can't and meanwhile these are car people who don't car journalists who don't own a car i know many of them
00:32:46
don't and so i always try to kind of resist that thing but but yeah they show up and then you have
00:32:51
it for a week or whatever and you provide your impressions the one big benefit to it even as questionable as
00:32:58
all that sounds and i still think it's very ethically dubious having a car for a week you really do
00:33:03
get the chance to you drive it at night you drive in traffic you drive it in rain and
00:33:09
you get the chance to really kind of experience it more than me showing up at a guy's house driving it for an hour filming it for five you know four hours
00:33:15
and then it's not quite yeah that was always my challenge with car videos is i want to spend more time with them like a
00:33:20
phone like one of the common questions i get is how long does it take you once you've gotten
00:33:26
the thing to figure to feel like you you know it well enough to to give your impressions
00:33:31
or whatever like with headphones i can i can spend three hours with a pair of headphones and know everything about
00:33:36
them short of like battery life i can know everything about a pair of headphones you give me a smartphone it's
00:33:41
like okay i want to go through the battery cycle a few times give me like four five six days before i really feel
00:33:47
like i know this very well really and and i think that's pretty short because in a lot of worlds where you don't know
00:33:53
phones as well as someone who's used a thousand phones you need more time but for a car it's like yeah i'd wanna i
00:33:58
had one at least a week i'd wanna i would want a weekend and i'd want a week where i'm commuting in it and all this
00:34:04
sort of stuff how long and then you think about then you think about there's 30 car
00:34:09
manufacturers and they're each coming out with three new cars a year and so if you really wanted a week with each one it's actually not when you think it's
00:34:15
not actually possible right and that's that's that kind of starts to become a little bit of how long is the longest
00:34:20
you've spent with a review car and how long is the shortest the the
00:34:27
the shortest is is like when i go up show up at somebody's house and i'll usually try to drive it for an hour and
00:34:32
film it for four and when you're honestly when you're climbing in and out of it and touching everything and whatever you can get enough of a feel
00:34:38
for it that it's enough to make a video and enough that you feel comfortable with the driving experience during it's like
00:34:44
you just said like if you've done a million of these you have a generally okay id at least when you're getting started one other big benefit is if i'm
00:34:51
reviewing the latest mercedes-benz it generally has a lot of stuff from other you know there's not that much stuff i
00:34:57
just shot the new mercedes s-class though and that has a ton of new technology and so that was like i was there the whole day
00:35:03
trying to get a handle on all that stuff um it takes a little longer in terms of the longest like the press cars come for
00:35:09
a week and so that's that's usually longest and depending on the car i'll drive it for the whole time or sometimes
00:35:14
i'll just only drive it a few times or whatever it kind of depends on what it is uh i want to go actually back to tesla real quick because i just had i
00:35:20
have there's one other thing that i i haven't actually ever asked anybody about this but you'd be the person to ask so
00:35:26
if it feels like the number one uh contradiction of tesla to me is
00:35:33
the their number one feature is really really fun to drive
00:35:38
crazy acceleration decent enough handling like video game type stuff and then number two is
00:35:45
autopilot you won't have to drive these things how how are those the top two like do you
00:35:51
have you thought about this at all like the yolk steering wheel is another thing that comes to mind like i'm getting used to the yoke it's been like two weeks for
00:35:58
me and like the the the answer you get from them is well eventually you won't need steering wheels so we cut off the
00:36:04
top half so you can see the autopilot visualization behind the screen and all that is technically true but also you
00:36:09
just made a car that goes zero to 60 faster than anything else ever made you should have a great steering wheel you
00:36:15
know what i mean like what how did how do they reconcile this it's an interesting question but don't
00:36:21
you think that their thought is they want the highest tech product and
00:36:26
so to do that they have to have autopilot and that sort of thing but they also need it to like autopilot
00:36:32
alone wouldn't make it desirable enough right like a lot of brands have a similar system
00:36:38
now the car has to also be cool as hell and in order to do that then you make it
00:36:44
be and also truthfully for me like i don't own tesla but i it's clearly trending in that direction and i i
00:36:52
for me i love i and i'm like mr car guy i've got six cars whatever i love nothing more than
00:36:58
the concept of sitting in traffic and emailing people while the car drives and
00:37:03
this is kind of sacrilege in the car community saying this but like i have a bunch of fun cars that i take
00:37:09
out on the weekend and really enjoy um when i'm sitting in bumper to bumper traffic driving from la to san diego
00:37:16
after filming i don't want to do that i got business this business to run i got the channel to manage i got people i got to reply i
00:37:23
i don't want to do that and so there's something there is something to be said for having a car that does do both frankly even though those
00:37:28
seem controversial yeah it's like i would want it to be really good at both so the point the point where it like
00:37:34
takes away from one or the other is where it gets confusing to me like that's where the yolk steering wheel got so confusing and like the most fun car
00:37:41
to drive that they've ever made is also the most annoying steering wheel you find the steering wheel through
00:37:47
annoying i don't think okay so the steering wheel itself is not the annoying part the buttons on the wheel
00:37:52
yes still very annoying i still so are you is is turn signals your biggest car uh
00:37:58
right now it's the headlights because they are too far from my thumb to like be resting and get to them and the the
00:38:04
horn on the other side um the the blinkers i'm getting used to but then like still sometimes in my
00:38:10
maneuvering of the yoke i will brush a button or a blinker or like hit the windshield wipers for some reason and
00:38:16
it's just it's kind of embarrassing that that happens not the ideal implementation you know it's interesting because ferrari
00:38:22
also has all the stuff as button buttons on the wheel but they implemented a little bit better especially turn signals ferrari has left
00:38:28
turn signal on the left side and right turn signal on the right side which i think is really nice as opposed to having them next to each other
00:38:34
which is a little bit tough um and yeah the horn thing like
00:38:39
come on just put in the middle there's i i still think that tesla does a few things for the sake of being
00:38:45
different which can get a little bit annoying and then that's 100 uh also are the ferraris is it physical
00:38:50
buttons or is it touch buttons ferrari well actually it's an interesting question they they're for years and years there are physical buttons but the
00:38:56
the two newest ferraris now have little buttons okay i got i i'm pretty sure i
00:39:01
just i plan to be testing the i'm going to forget the name the stradale that the
00:39:07
the yes the sf is the one that's one of the most yeah that that has moved that's moved to the
00:39:12
touch buttons and then the roma their other new product they both have those now and they've been that's been really
00:39:17
controversial even the engine start stop button is a touch um and you know
00:39:22
it's crazy in a ferrari like when i was a younger for older ferraris you twist
00:39:28
the key and you hear the motor fire up and now you get in and you tap a screen it's the emotion is a little bit lost
00:39:34
and it's kind of a strange so you've also tested the the electric hummer which i want to ask you about um
00:39:39
you didn't get to you didn't get to drive it either right we just had this super precious prototype which i imagine
00:39:45
is the same one that was in the shade for you had to be in the shade for me yeah um what do you what do you make of
00:39:51
the hummer going electric because i know i'm not a big hummer person but i see a 9 000 hummer and i don't i don't imagine
00:39:59
that buyer cares at all about going electric you know i would think that too but this new this wrangler 4xe has
00:40:05
become tremendously popular even in just the few months that it's been out which is the plug-in hybrid wrangler and that
00:40:10
only does like 20 miles on a single charge i have several friends already who have gotten them and they love them and that clearly shows there's actu
00:40:17
there's a market for this stuff the hummer is so insane i think that's the same thing the home of the performance is there and so that alone like it can
00:40:23
do all this stuff and so i think there's gonna be people who buy it like i don't care if it's electric or not and the other thing to keep in mind it's
00:40:30
kind of funny everybody associates pickup trucks with the middle of the country and those buyers are not gonna go electric and blah blah and that's
00:40:35
probably true but crazy pickup trucks are primarily sold to wealthy people on the coast like the ford raptor
00:40:41
all the sales for that are in the east coast and california that's where all those people are and they'll go electric
00:40:47
if it means they can get you know 0-60 in three seconds and roll 13 15 inches
00:40:52
of ground clearance or whatever it is they'll do that all the time yeah that's like the ultimate that's what's funny about like the cyber truck and the f-150
00:40:59
lightning is like i feel like i'm talking to two very different groups of people because i'm talking about a truck
00:41:04
on one hand where it's like utility matters and this thing can power your tools and it's got a huge amount of covered storage and look at all this
00:41:10
great utility don't you want this better truck but then there's also this like premium electric vehicle enthusiast
00:41:16
who's like i never wanted a truck but this one is sick like i ordered a cyber truck i i don't need a truck but
00:41:23
how many million people are on in the same boat like the cyber trucks kind of cool and i'm i'm an electric car person
00:41:28
so here we are it's fascinating do you not feel that the cyber truck is the ugliest thing that you've ever seen
00:41:35
in your entire life okay you know what's funny about that you don't think that it it isn't actually ugly to me it it does
00:41:41
have a very strange look it looks like a 2d render sometimes like i've i've only seen it in person once and i've seen it
00:41:48
in various videos um but to me it's like the brutish nature
00:41:53
of it is kind of endearing like they don't care about looking good which is like kind of cool to me i don't know why
00:41:59
it's just interesting um but then also like yeah it's it's just a tool like it
00:42:05
doesn't have to look that great right right right i'm interested to see how that will go
00:42:10
um a lot of people that i know who have never had a truck are interested in that or claim to be i think that
00:42:17
a lot of people don't realize how big trucks are and i think that will be a huge wake-up call for a lot of people people don't
00:42:23
people who live in like the city and go to trader joe's they think they want this thing i don't think they quite
00:42:28
realize they don't drive trucks frequently i drive trucks to review and even still when i get into a pickup
00:42:35
truck not even a heavy duty just a regular f-150 or whatever again and i'm like this thing is huge i would not want
00:42:42
this in anything other than a rural area or like an exurb or something like that trying to park one of those it's not and
00:42:48
i think all these city people who like coming from a model 3 the city the city is the last place i'd
00:42:53
want the cyber truck other than parking which is pretty funny because in the city when it snows and there's just snow
00:42:59
banks everywhere and parking is horrific yeah you just pull up on like a snow bank or whatever who's gonna stop you
00:43:05
park are you gonna give me a ticket i'm just on a snow bank i don't know um no that's funny i there's a lot of
00:43:11
like yeah that just the the questionable like nature of cyber truck and whether it
00:43:17
will actually be able to ship as is and all this other like i put in an order
00:43:22
and i expect them to make what they showed me but they're obviously always making changes so
00:43:27
who knows it's already become clear to me i don't know what you think of this but they're not going to hit end of year no i mean
00:43:34
that's that's just that's going to happen i got in fights with people about that people on my twitter were saying this the cyber truck is going to beat
00:43:40
the hummer ev to market it may still but it'll come by the end of the year elon said and i'm like yeah no i am firmly in
00:43:46
the camp of uh electric cars are harder to make than everyone thinks including tesla so yeah so elon time's
00:43:54
real like that will not come out when they say it will neither will the roadster which was like five years ago
00:43:59
or something crazy by the way um no i i i do think though one of the
00:44:05
biggest observations i've always had about these new evs when they get announced is they're always announced
00:44:10
for some time way in the future and they always get compared to like other things in the future versus it's
00:44:17
like it's hard to compare stuff out today with stuff in the future is what i always say so like f-150 lightning
00:44:23
might come out next year maybe um are we supposed to compare it
00:44:28
during its announcement with other stuff available today or should i compare it with other stuff that also doesn't exist
00:44:34
that will also maybe come out next year um you don't do a ton of like direct
00:44:39
head-to-head comparisons but do you ever think about that and i especially try to avoid future stuff in in part because of
00:44:45
that because you end up with a lot of stuff that just i don't i don't put a lot of faith in
00:44:51
what companies tell me i i still remember when i went on the launch of the mazda 6 which is like a little
00:44:57
mid-sized sedan and they told me they said this was in 2014 13 maybe they
00:45:02
said the diesel version is just six months away and that never came out
00:45:07
but they were very firm at that launch that the diesel version was two months away and um i don't know i just i always think
00:45:14
about things like that it's a little bit difficult yeah when an automaker comes out and yes i generally don't do a lot of head-to-head stuff um
00:45:21
i just find people like to focus on individual cars when i have relevant experience um i will talk about that
00:45:28
like during the video like oh this truck is whatever but having the two next to each other it makes things way more logistically complicated and i found
00:45:34
that it just sort of for some reason defuses interest a little bit at least on my channel i noticed that some channels do a little better with head-to-head stuff but i've found the
00:45:41
opposite yeah unless it's like two really really obvious rivals it's usually not as interesting
00:45:47
but i also think what you said i i think it's healthy to not just blindly trust everything that comes from
00:45:53
a company just because there's so many different variables and so many different people who are talking to each other
00:45:58
that your own experience will trump that every time like just go with what actually exists and also in the tech
00:46:04
world i have a saying only buy something based on what it is now today and not on the promise of some
00:46:11
future especially with software updates right they'll tell you something's coming and and
00:46:17
must be it would be nice if it does come out but don't buy it if you wouldn't like it without that thing because it
00:46:22
might not ever happen right and in some cases it might not come or it might come in a year and then you've purchased it
00:46:28
and used it for a year without that thing that happens yeah and it happens in the car world too honestly and and um
00:46:33
yeah for sure buy what you like by by the thing that you're seeing and you're and you're walking up to and looking at
00:46:39
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00:47:50
e t s u i t e dot com slash waveform netsuite.com waveform this episode of
00:47:58
waveform is brought to you by mini cooper se the mini cooper sc is charged for the city and ready to spark up your
00:48:04
drive so unlike other evs any cooper sc doesn't look like it's out of a sci-fi movie it still maintains the classic
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design that doesn't look too out of place driving around the streets of new york so with north jersey potholes i find
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myself having to sort of bob and weave around them to get around on the daily and the mini cooper sc is a fun little
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eevee that handles just like a go-kart it's a zippy little thing so no matter how many wheel busting potholes show up
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in my way it's actually kind of fun and i definitely avoid them i was also pretty impressed with how roomy the car
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is so i've never driven a mini cooper before this one but andrew and i are both over six feet tall and when we got
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in there we took it for a spin and we were surprised by how comfortable it was so that was pretty sweet that was nice
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and uh getting up to an 80 charge takes just 35 minutes with fast charging at level 3 dc fast chargers but also you
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can charge overnight or at home with basic ac charging as well plus the unique electric digital instrument
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cluster inside puts all the important things right at your fingertips so if you're in the market for a stylish quick
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little ev to get you around the city so we're checking out the mini cooper sc see if it's right for you
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but yeah it's an interesting world and yes the the you know part of the problem i think with the believing what companies say is an
00:49:12
interesting concept you know the the tesla twitter people are just a completely different level of insane
00:49:17
that i've never experienced before and what that company says is is the word of god to them and that they don't believe
00:49:23
that there's any ever any and i'm pretty positive about tesla's compared to most car reviewers um
00:49:29
and yet i can still get in i still get like vicious complaints from some of these people sometimes because i don't
00:49:34
believe this thing yeah that that might be the they might be the most defended cars by people who have never actually
00:49:40
used them which is very strange to me because in the tech world there is there are there are rampant fanboys of certain
00:49:46
companies and products even if they don't use them like a product will come out from a company they love and if even
00:49:52
if they've never used it they will trust the gospel that is that company's advertising messaging and if your review
00:49:57
goes against it you must be paid or you must be a shill or you're a fanboy of the other guy the
00:50:03
frequency of which i'm accused of being paid is quite unbelievable i'm sure you get this also i don't get it as much as
00:50:09
i as i see some other people get it as much as i expect i think it's really clear that i try to be really objective
00:50:15
but still like and some of the stuff i'm being accused of being paid about is so insane and i'm just like what could you
00:50:22
possibly be thinking but that's i guess the reality when you're dealing with the general problem yeah there's gotta be a
00:50:27
reason why you don't like the same thing i like you must maybe it's because you're paid i don't know right that's
00:50:32
it can't be because my taste is wrong or or our tastes differ or whatever and the
00:50:37
other thing the thing that really is crazy to me i suspect you don't see this quite as much because the gadgets you're reviewing are less valuable although you
00:50:44
probably do but in the car world the amount of personal investment people have
00:50:51
in the cars is insane i frequently make fun of my own cars like they're unreliable i own this convertible
00:50:57
mercedes g-wagon so i think it's one of the ugliest cars ever made i talk about that i'm like totally fine with all that
00:51:02
but when i say something like negative like that about somebody else's car people it's it's like you insulted their
00:51:08
child yeah and i'm like how could you take a possession this personally i'd never have understood what's funny about
00:51:14
that i think i think it's uh i actually understand that in the car world because that is
00:51:19
probably one of the top two most expensive important buying decisions you make and so in a way it reflects a lot
00:51:26
about you and your priorities and your knowledge of the things you could have done right so if you get you spend all
00:51:32
that effort and energy and you make this huge purchase in your life and someone says something bad
00:51:37
about it you kind of feel like you need to defend yourself against it but in the in the tech world i see a very high
00:51:44
level of this around smartphones and i think it's because not that that's not
00:51:49
that they're super valuable but because they are some of the most personal pieces of tech that you can possibly own
00:51:56
what is more personal oh interesting it's always with you it has all your equipment it runs your life basically
00:52:01
you're holding it all the time it's it's a borderline fashion accessory to some people like to to speak negatively about
00:52:08
about someone's smartphone purchase decision would be like speaking negatively about their hairstyle or
00:52:14
something it's like that's a part of me and that's the way people react which is always funny
00:52:20
um yeah i've just i've never gotten into the things that i possess i've never
00:52:25
gotten into personally defending them even the cars i get that it's an expensive decision but like you made
00:52:32
like who care you know like if that's what you decided that's what you decided and and i just oh i think people are so
00:52:38
so so crazy but they can be so militant um about some of this stuff and sometimes i will say something in a
00:52:44
video and just be like nervous like i know oh yeah huge background you always know
00:52:49
i know there's uh these days i like to defend it just by recognizing like smartphones aren't like
00:52:55
young anymore like it's kind of hard to get a bad new phone if you're anywhere in the 300 plus dollar price range of
00:53:02
new phones from the big companies like you can't really get a bad one anymore uh does it feel kind of the same way in
00:53:08
the car industry like obviously if you buy an old car now it can be bad but if you buy a new car right it's probably
00:53:14
fine yeah yeah and it's it's kind of funny i get sometimes i get friends or family
00:53:20
members coming up to me and saying listen i'm i've spent hours researching this i've watched your videos watch
00:53:25
everybody's videos i'm trying to figure out the best small crossover to buy is it the crv or the rav4 or the mazda cx-5
00:53:32
and they'll be floored when i tell them which dealership is physically closer to your home
00:53:38
like we're not talking about none of these will be bad like you're not gonna make a mistake here there's very very
00:53:44
very very few bad cars maybe none on sale right now um and so that makes it things a little bit
00:53:51
easier yeah you're not i'm not ever starting review ripping up a car anymore it wasn't quite like that when i first
00:53:56
started there were some like maseratis were pretty weak and four or five years ago and i did some tough reviews on those that got a lot of pushback but
00:54:04
generally speaking i sometimes i just find it insane that people can even get to that level of granularity if it was
00:54:09
me the cx-5 versus the whatever which sales person was nicer you know
00:54:15
just just this is not a decision you need my help with do you have any regrets from things you've said in
00:54:20
videos in the past things you wish you didn't maybe wish you edited out or
00:54:27
i always regret when i make a mistake yeah you feel like this too like and and sometimes they're small but
00:54:33
sometimes like i still lie awake at night you know um but no i
00:54:39
i don't think i've ever been wrong you know yeah there's like there's being a little bit wrong where it's like maybe you slip
00:54:46
and and say the wrong number or the wrong part name or whatever but it doesn't substantially change the point
00:54:51
you were trying to make and then there's like being wrong where you're like this is bad when it wasn't bad or this
00:54:58
is yeah right right relying right making a making an objective individual mistake
00:55:03
like a number or something those are annoying i always wish i could take them out i guess the flood of email starts coming in immediately and i'm like oh
00:55:09
crap but actually being wrong about a review i don't know i i like to think that i got them all right the viewers may have
00:55:14
different opinions but that's kind of the whole point of this you know that's kind of what we're doing here um the
00:55:21
thing that annoys me the most probably and maybe you get this as well the people who tell you that you missed
00:55:27
something is really annoying to me my videos are very long i've got this bronco video going up it's gonna be 40
00:55:32
minutes long i had to cut five i don't go over 40. i just think that's insane i had to cut five minutes even to get to
00:55:38
that point but i'm gonna get emails from people saying oh you missed this you missed that and it's like no i generally i don't miss this stuff but at some
00:55:44
point you're just it's too much and that's the one that gets to me it's like i'm not wrong i didn't miss it yeah
00:55:51
that's i feel like that's why i loved your review of the corolla where i you looked at the inside of that car and it was just like oh there isn't actually
00:55:59
anything here you can really you really can't say anything about this like blank slate of
00:56:05
a car uh i thought that was great right that was fun yeah that was an easy one a ton of people watch that i should do more like
00:56:12
that it's harder when there's more stuff but some of these cars there's so much stuff plaid was like that honestly there's so much crazy stuff to cover
00:56:19
that it's actually a little bit difficult to cover it all within the span that i've allotted myself even 40 minutes i think is so long but
00:56:26
sometimes yeah i'm planning uh a full review of the of the model s and like i made my first impressions video which
00:56:31
was like oh i've had it for literally like three days and here's 25 minutes of me spitting out things i think about
00:56:37
this car where like i think my review is probably going to be like 45 minutes long because there's like the charging infrastructure there's all these other
00:56:43
things to talk about with owning the car but uh my problem my biggest problem with when it comes to timing and stuff is
00:56:49
that and a lot of people don't quite understand the perspective that i put myself in i have to
00:56:54
i have to make the videos for both the in-market car shopper who wants every single piece of information and also the casual
00:57:01
fan who just wants to sort of browse videos before they go to bed and doesn't want overload and
00:57:06
and it's almost in the car review space it's almost a unique um there's only a couple other channels that sort of speak
00:57:11
to both and it's a tough it's a tough kind of line to walk no i was gonna say that's another thing we probably have in
00:57:17
common is like i can kind of divide my audience into two similar buckets which is when a new piece of tech comes out
00:57:22
there are the people who are gonna search for it and find the video who are thinking about buying it and there are other people who are going to watch a
00:57:28
new mkbhd video for entertainment and if you can talk to both of those people that's a win but it's harder than it
00:57:34
sounds yeah it is it is i think people don't quite understand that the guy the guys who
00:57:39
want the new bronco and they want to know every little detail they're not gonna be satisfied if you only do 20 minutes meanwhile the other people they
00:57:45
don't want to hear about how the subscription feature works in the infotainment and it's a it is kind of a tough thing and i think a lot of people
00:57:51
don't yeah yeah it's harder than it seems this whole the whole youtube thing turns out to be a little bit more difficult
00:57:57
it's tough we've had some years to get better at it but it's definitely tough all right that's right i've got i've got
00:58:02
a uh i don't know if you heard about this but we're doing a an end of podcast test for every guest we have on
00:58:09
and the test is uh i have a url i'm going to send you and it's just a simple typing test of
00:58:16
typing the entire alphabet from a to z you remember on top gear they'd have like a leaderboard of driving an ordinary car
00:58:22
around a track and like you could sort of like line yourself up and be like oh that's cool this person did better um this is our version of that so i'm
00:58:30
going to send you uh the type test and we can see how you score and how you
00:58:35
do and there's no pressure at all you can give it one or two or three shots even do you see the chat section oh i'll
00:58:42
give you three i'll give you three shots because i feel like the first try you kind of learn how it works and then you get two more
00:58:47
do you um do you have to use capital letters no you just you just straight button mash until you get from a to z that's it
00:58:56
this is easy and then all you got to do is send me a screenshot of of which whichever your
00:59:01
best time is time wow okay all right i'm ready i'm ready give me one sec okay here it goes
00:59:09
oh damn it what if you what wait what if you mess up now you guys get to z
00:59:15
okay so so if you if you if you okay all right fine whatever i'm just gonna do it i'm not worried all right she goes
00:59:29
boom five 6.753 you're gonna let me do it again your second try 6.753
00:59:37
yeah although i the first try i put l in front of k so i kind of stopped what does that count it counts but that's why
00:59:43
i'm giving everybody three tries because the third try is always the best so now you know exactly how it works okay
00:59:49
okay here it goes ready [Music]
00:59:55
no pressure
01:00:04
boom five point nine what about other people flat that's pretty good that's pretty good five nine flat i'm gonna
01:00:10
send you beautiful we did this on twitter and first i got a bunch of really good like three
01:00:17
two and a half crazy responses and then people started figuring out how to game it and they'd write scripts and they get
01:00:22
0.1 seconds so yeah i noticed i noticed the leaderboard here that somebody did it with zero
01:00:28
points i don't know how many how many of those to trust but i i we will do this live with all of our all of our podcast
01:00:34
guests and figure out who's the true typing king so did you do this with mr beast
01:00:41
i should next time he's on so i have no one to compare this against we have do you adam
01:00:46
what do you remember from our previous yours was 4.5 i got 4.5
01:00:52
oh my god that's crazy andrew got down to 5.2 but we've got a couple others in the studio i think there's a couple at
01:00:59
like five or six seconds so there's there's a healthy healthy range i think i think it'll be
01:01:04
fun it'll be interesting this was too slow if i hadn't i needed
01:01:09
to prepare substantially better everybody else is going to be able to prepare like the top gear star thing you know they're going
01:01:14
to get that's true we got to keep it a surprise as many as people as we possibly can
01:01:19
doug thank you thank you for topping on the podcast i know you're a busy guy so i don't want to take all of your day but this is really fun oh thank you thank
01:01:26
you for having me yeah we should do it again sometime and i am really looking forward to that plaid review your model s review video is coming coming soon
01:01:34
yes thank you and i'm so jealous that you have one enjoy certainly will appreciate it man
01:01:41
yeah take care so yeah so that that was doug demiro that that was a lot of fun i have i always enjoyed
01:01:46
talking to fellow creators but obviously when we have a lot in common it's great were you impressed with his type time he did pretty good he's pretty good he beat
01:01:53
half the people that work here i mean podcast crews still on top still representing but um we will i'm sure we
01:01:59
will get beat eventually he had a really good point that you know you can only get caught off guard for so long it's kind of like when you watch hot ones and
01:02:05
guests are ready for the sauce you feel like people are gonna start preparing for the alphabet test we'll
01:02:10
see you know they still have to face the pressure in that though i mean people for the reasonably priced card could
01:02:15
have prepared for it true there's nothing against that so they might trust this is much easier to do but anyways uh
01:02:22
yeah great episode that was really fun to listen to yeah i think we're this studio is built to start having guests and have more people hang out with us
01:02:28
and chat of course creators but all sorts of people from the industry will of course also have people on virtually like we just did but let us know what
01:02:35
other types of guests you'd like to have on because we are all about starting that up yeah for sure um either way
01:02:40
that's been it until the next one catch you guys later peace this week's i can't do that i feel like
01:02:47
i'm so bad this week's episode was produced by adam molina we are partnering with studio 71 and our intro outro music was created by vayne sill
01:02:55
[Music]
01:03:07
you

Episode Highlights

  • Doug DeMuro Joins the Podcast
    Car YouTuber Doug DeMuro shares insights on car culture and content creation.
    “I'm really excited he is also the perfect first guest.”
    @ 01m 21s
    August 20, 2021
  • The Balance of Content Creation
    Doug and Marquez discuss the challenges of maintaining viewer interest while creating content.
    “It's a tough balance to try to make that work.”
    @ 06m 40s
    August 20, 2021
  • The Power of YouTube
    Doug explains how brands still struggle to recognize the influence of YouTube in car shopping.
    “Over 80 percent of new car shoppers will watch at least one video before buying.”
    @ 17m 01s
    August 20, 2021
  • Navigating Public Recognition
    The pressure of being recognized in public can be overwhelming for creators.
    “You can't ever be mean to anybody ever in public.”
    @ 19m 57s
    August 20, 2021
  • The Joy of Pure Car Interactions
    Experiencing genuine conversations about cars without the distraction of fame.
    “This is a pure car interaction; it's so rare.”
    @ 22m 37s
    August 20, 2021
  • The Plaid Experience
    Driving the Tesla Model S Plaid is a life-changing experience for car enthusiasts.
    “It's wild to me that regular people can order the fastest car in history.”
    @ 24m 52s
    August 20, 2021
  • The Shift to Touch Buttons
    Ferraris are moving from physical buttons to touch screens, losing some emotional connection.
    “The emotion is a little bit lost.”
    @ 39m 28s
    August 20, 2021
  • Electric Hummer's Market Potential
    Despite skepticism, electric trucks like the Hummer EV are gaining traction among buyers.
    “There's a market for this stuff.”
    @ 40m 17s
    August 20, 2021
  • Cybertruck's Unique Appeal
    The Cybertruck attracts interest from non-truck buyers, showcasing its unconventional design.
    “It's fascinating.”
    @ 41m 28s
    August 20, 2021
  • End of Podcast Test
    Introducing a fun typing test for podcast guests, inspired by Top Gear's leaderboard.
    “This is our version of that!”
    @ 58m 22s
    August 20, 2021
  • Typing Challenge Results
    Doug Demuro impresses with a typing time of 5.9 seconds, beating many in the studio.
    “He beat half the people that work here!”
    @ 01h 01m 53s
    August 20, 2021
  • Future Guests and Plans
    Discussion about inviting more guests and expanding the podcast's reach.
    “Let us know what other types of guests you'd like to have on!”
    @ 01h 02m 35s
    August 20, 2021

Episode Quotes

  • I can't believe it, but after eight years, I'm not even slightly jaded.
    Doug DeMuro on the Tesla Model S Plaid & Car YouTube!
  • I like to see what all the little buttons do.
    Doug DeMuro on the Tesla Model S Plaid & Car YouTube!
  • It's wild to me that regular people can order the fastest car in history.
    Doug DeMuro on the Tesla Model S Plaid & Car YouTube!
  • The emotion is a little bit lost.
    Doug DeMuro on the Tesla Model S Plaid & Car YouTube!
  • People take a possession this personally.
    Doug DeMuro on the Tesla Model S Plaid & Car YouTube!
  • This whole YouTube thing turns out to be a little bit more difficult.
    Doug DeMuro on the Tesla Model S Plaid & Car YouTube!

Key Moments

  • Car Culture Discussion01:04
  • Content Creation Challenges06:40
  • Car Culture22:37
  • Tesla Plaid Experience24:52
  • Cybertruck Design41:28
  • Emotional Investment51:08
  • Typing Test58:02
  • Doug Demuro1:01:26

Words per Minute Over Time

Vibes Breakdown

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