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this is like a therapy session patricia bryant she's a creator author entrepreneur with an incredible
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story growing up my mum should take us to offices to clean the offices and we'll go to school
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and she would say like just don't tell anyone that you're working at five o'clock in the morning you just go to school in the morning and
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act like everything was normal there is pressure for influencers to speak up on every topic
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all the time bearing in mind that my forte is makeup and clothing and financed you
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know to an extent but we are not credible sources who know everything we just don't and i think it's really
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important for us to say speaking up on stuff that you know nothing about is very very dangerous i had a stalker for like three
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years and it was someone who would like just message me on all my platforms constantly
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send emails message family members so i did a meet and greet an event
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and then they messaged me like haha i was at your meet and greet so i remember feeling so anxious
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you didn't see me you look so terrible in person next time i'm gonna do something
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patricia bryant she's a creator author entrepreneur and a mother and she has a remarkable
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inspiring story growing up on a councillors day having her dad deported when she was just five years old
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a nigerian mother that came to this country doing cleaning jobs at night which she took patricia along
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to with her and that mother became a property mogul and patricia
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she became a superstar in her own right so it's no surprise that when i looked
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at the comments section on a previous podcast episode a comment requesting patricia bright to
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sit here with me and to be on this podcast had over a hundred upvotes and now i
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know why her attitude perspective ambition self-belief resilience is incredible
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so without further ado i'm stephen bartlett and this is the diver of a ceo i hope nobody's listening but if you are
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then please keep this to yourself
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yes we share one big similarity with our childhoods in the fact that we both had nigerian
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mothers we do we do yeah i didn't know that really no i didn't actually well i still have
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nigerian mother so yeah yeah we both have nigerian mothers and um i believe both of our nigerian
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mothers moved from nigeria to the uk yeah um so they they were both born in
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nigeria so they're you know authentic roots are there but you know tell me about the rest of your
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childhood i only had one nigerian parent i heard okay you had two yeah i had both my mum
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and dad um growing up um but my dad was actually deported so he got deported when i was probably
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like six years old and i actually remember the experience of his deportation as being something very
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traumatic in hindsight as an adult i recognized that but growing up you know with an african mom
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african dad our culture was just a part of us on an everyday basis
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but also i was from south london as well so i kind of grew up in battersea and i came from a very diverse school
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but i always went back to like a very african home and um
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yeah i think it really shaped me to who i am today in what ways i think it's that kind of
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i'm going to say aggression there's something about nigerians out of all other people from say the diaspora
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um that i think means that we're quite aggressive and very passionate let's not say aggressive let's say passionate
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we're intense we know what we want and there's also a huge sense of like pride as well that we can do
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anything and we're good and i feel very privileged that i had a lot of that
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you're great you'll do well you'll be successful don't worry about what's going on don't
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don't see reality as a definition of a limitation for yourself and i think that that's really made me
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do a lot of things that supposedly i shouldn't be able to do but that kind of upbringing made me be like
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no i can do it it's fine it was always fine i watched my mum do a lot of things
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that would be considered impossible for her and she just did it with ease and chaos
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in my opinion now but somehow she kind of achieved those things and i would feel very privileged to kind
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of grow up with that sense of confidence instilled in me which i think is really
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cultural as a nigerian and i bet she didn't complain either oh there was no complaining she did she
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just got on with it like even when my dad was deported she just got on with it and there were times
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that you know growing up my mom used to work on the trains so she was one of the train cleaners
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and my sister's three and i'm five she'd go out at night and leave us because there was no one to like look
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after her kids she'd go out she'll clean she'll clean offices she'll take us to
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offices to clean the offices when we were younger and um she just did it and we'll go to school and she would say
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like just don't tell anyone that you're working at five o'clock in the morning she obviously you're not going to go to
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school and tell people oh i've just been at foxton's like cleaning and helping my mom out you just
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go to school in the morning and that like everything was normal um but no there wasn't any complaining and she just kind of got on with it
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and do you think you know you referred to that as being that gave you kind of confidence that you could do anything but for me it sounds a lot like
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because that immigrant story is so connected with like survival and that's why i talked about like she
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didn't complain because it's like a lot of complaint comes from privilege almost doesn't it when you
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feel like you have a choice yeah but what's really also really interesting is that some people still feel lucky
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the fact that she wasn't deported when my dad was deported she probably felt oh my god i'm so lucky
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i got to kind of stay here and um why would you complain when you feel like you're in a better position
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for yourself and your children in the long term so yeah she didn't have the privilege of
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wanting to complain but i think she was really like happy to still be here though she had to work hard
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i think she knew that she had a lot of opportunity while being here and she'd be trained
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and she she became a nurse and then she bought properties and then she retired in her 40s like i love
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england in that it's kind of like the land of opportunity for those who really want to like you know work out what to do and
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use it so i think she could see that that was possible for her and you talked about that that day when you were six
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years old when you're there's a knock on the door at nighttime at night time it might have been
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at night it might have been in the middle of the day to be honest what i do remember is like literally
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about four burley police officers officers kind of walking in
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um shouting like screaming like and there's me as a five-year-old my sister is a
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three-year-old my mom in tears and then literally dragging my dad out of the house and it was like
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your dad's gone like at that one moment and we didn't see him again for seven years afterwards so it was like i at the time
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i didn't i never processed it it's only in the last year or two i've processed how kind of maybe traumatic that kind of
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experience would have been for me as a child and i think it's also made me really be
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fearful of loss which is why i work so hard so that things like that don't happen hopefully
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to me and my family in the future so in the last couple of years you've had time to reflect on that and you i
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guess you're saying did you choose to reflect on that or go through the journey of reflecting that because you could see
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things in your behavior that you thought maybe that's connected i didn't even recognize it i knew that
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there was like i work really hard like i'm really intense and i'm always like let's just keep going i'm always like that
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and until i literally you know started to have therapy as like where does that come from and it was
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that then got uncovered in my therapy sessions that actually the maybe one of the triggers for me
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like working hard was because because of that maybe fear of loss um and obviously there's other aspects
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as well i just like hustling that's fun but there was also maybe this thing here
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that was one of my drivers that i've actually used in a positive way but it's also important to kind of reflect
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on like dealing with things like that and i think that i came from a place of no it happened
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that just happened it's fine on to the next whereas like when you sit down and talk about it you're like
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oh that's that's not great yeah that's 50 years old that's not a great situation yeah yeah it must have taught you something about
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something even if that lesson was wrong that's where i think about it i'm like that must have taught you something about the nature of life because at five
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years old you're learning what the world means and what this means and that power and your dad and your mum i must have taught you some lesson about something
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even if that lesson was wrong right yeah exactly i mean i didn't even realize that it could have been teaching
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me something like no idea but maybe that
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stuff happened that's life you're not really in control of anything um but things like that can't stop you
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yeah i mean yeah i think if my parents were snatched out of my house i definitely wouldn't feel safe
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yeah i wouldn't feel safe you know because that's parents represent the foundation of like
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safety in yeah this is my house and these are my parents and they just are yeah and then one of those things is snatched out
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it makes you i guess insecure about ever feeling too safe to somebody yeah but i think for me
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maybe mine was that i can't rely on the system or other people to
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secure my safety maybe and so i kind of i'm always trying to make sure i secure myself
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with the actions that i take because those are the only things i'm in control of so i'm very much like i'll do it myself
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i swear out myself oh don't worry because you never know what's going to happen there and i i'm like that as a person does
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that make you paranoid about i guess
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everything professionally no it makes me really objective i'm like
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i'm a pure realist like something that's probably going to go wrong at some point in time and
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that's fine like how are you going to handle that like it's almost like i prepare for something to
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go wrong in a way this is like a therapy session oh yeah i mean this is
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this is pretty much what this podcast is okay great yeah well no i just find i i think when i started this podcast i i am
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i was anticipating to find these like wild differences between everybody but in fact i found the opposite which
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is that fundamentally um we're all very very similar right when it relates to things like
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insecurity and safety and childhood and then um obviously because in many respects you've gone on to create a career for
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yourself that is so different from so many it would sometimes you think well what was the initial catalyst that
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caused that person to be different what was the like the environment it's almost like a cauldron what was the furnace they were
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like scolded in to make them then more hardworking or obsessive or whatever and
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um yeah i guess i mean having a nigerian mother i already know what that part is like you
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could call it a cauldron yeah yeah yeah yeah that work ethic piece as well which um is quite absent in this culture um and
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that you know what we talked about complaining you referred to this as the land of opportunity
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yeah how does that make you feel when you see people who have lots of a much
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more let's say financially privileged start to life um and they
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don't fully understand the opportunity the land of opportunity so my first thought is like i roll
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like oh there you go moaning or complaining but i also realized that there's so many
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different types of privileges that people have that can actually provide them like a
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long-term foundation i think that if you do some people have financial privilege but they have no
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love they have no hope they have no no one to tell them that they're good whereas i mean
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i've had the financial privileges but i had a mom who was so loving and so caring and
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so encouraging that i was in a better position just because i had that so i don't want to ever tell someone
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that you're privileged because of xyz maybe in other areas they
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didn't have the support that they needed to actually um spur them on to be the
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best version of themselves um so i try not to be that judgmental
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anymore because there's so many different categorizations of privilege and at some point you know you said your
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mum she retrained herself she became a nurse which is amazing yeah um
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and off you went to university i did yeah i went off to university mmu we have a similarity oh my gosh i
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love that yeah yeah i lost one lecture but i was there for all three years but i just
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dropped out yeah okay great and we have that in common because i i was barely there but i was i had a great social
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life so it was enjoying manchester is great it was great yeah yeah no i went to university after like leaving home and i
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was so ready to like get out of my house and get out of london and try something new and then find myself
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in like a new city i actually went in to do fashion marketing and to my parents
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despair because again as an african you don't do fashion that's not that's not a real course you do
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accounting you do law you do business you don't do fashion marketing
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um but i think i've always had this kind of more creative or creative streak as well as rebellious
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streak as well like i'm going to do what i want to do um but funny i kind of went there to do
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fashion but changed my course to accounting and finance because i realized that there was no
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financial hope in fashion i was like oh i'm not going to be broke when i leave university hell
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no so i changed purely on that on that basis that you purely on that basis i didn't love my
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course and then when they were doing internship opportunities they were paying interns
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8k a year 10k a year and like graduate starting salaries were like 8k and i was like i i'm not
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rich enough to do this no way and then i found out about accounting and finance and they they were like the banks that
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had really good opportunities and i was really good at the accounting because we had a module
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um in the fashion marketing and i would i smashed it and i was like i'll do accounting and finance
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wow you said at this point that you were your parents you know typical nigerian parents my mom was the same when i actually when i dropped out is when i
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got help but uh yeah because you know that's even worse rather you're doing something at
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university just i feel like part of it's just just so she can tell her friends or something i was like do you know what i mean it's just like
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it's like i'm going to university so that you get a degree as being a good mother
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my child is at university is what they tell all the aunties like it's very important yeah and at
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that point your dad was he was back in your life yes so by the time i was about 12 he came back
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um so fundamentally they defined his deportation as an illegal deportation
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but we i remember going to the court cases and my mom pleading with you know social services and
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lawyers and just people help us help us get my our dad back like how do we do this and then
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we went to the court case and she was like i don't know why this man was deported like gavel down bring him back i was
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like that took seven years for you guys to do that but he got back and like he just started
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again worked as a security guard did all of that kind of stuff and then ended up working in the home office
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for immigration which is so random because he was you know deported are you pissed
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off about that the fact that you lost your dad for seven years for what
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what sounds like it was a bit of a mistake or just negligence or at least a lack of empathy to take a
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dad from their kids for what yeah oh am i i'm not pissed off
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maybe i haven't processed it enough to be pissed off it just felt like it is what it is and this is how it went
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um i felt more upset for my mum in that i know how difficult it was for her to like
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have us and have responsibilities and deal with like managing this court case
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she managed it her entire self she represented herself because she didn't have money for like lawyers and stuff
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so she was under a lot of stress but she did it and she did other stuff as well so that was really
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the main thing that kind of upset me i'd say when did your dad come back did you have a relationship with
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him it was weird it was so weird it's like this is my dad hi dad like how how do we have a
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relationship with a man we haven't seen for seven years but um you know he was the kind of
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what stoic african dad so i remember he always gave me an envelope with money at
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the beginning of term like well done look after yourself okay how's the weather are you reading your books yes dad yes
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dad okay good like it was that kind of relationship but i knew it was it was still caring it was the way he kind of
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communicated his care for me which is that envelope of cash and that's probably like a nigerian
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generational cycle of like male figures yeah just being a bit you know a bit standoffish
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about caring and when they ask you certain questions whether it's about the weather or your
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studies how are how is your studies going like that's just they don't really know what else to
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ask you but them asking you that is is powerful and my dad calls me every day is
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hi how are you fine dad how'd the kids find dad okay bye like it just it's that checking
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in which is really i like it i think that's probably also just a male
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a male issue i think men typically aren't as um emotionally open so they don't build
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that you know because vulnerability it's well connection seems to be built on vulnerability and they seem to have a bit of a guard up i
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my dad is definitely exactly the same like yeah the questions are so like you know just say hi yes are you okay
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yes okay goodbye yeah yeah let me know if you're not okay
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exactly yeah um so mmu you go there you feel a bit out of place
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yeah quite out of place what do you mean by that because i'd never left like london and
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i'd like i had to make new friends and i didn't know anyone and i wasn't really good at it and i i couldn't
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really find my tribe very early on and i was on a campus really far away i was on the
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didsbury campus oh yeah like that was the town yeah out of town right and then there was like the main campus for manchester
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university that everyone was at that's where i was
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yeah where i was like come on um and i actually ended up like
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moving out of my halls of residence really and crashing with a number of girls um in that main
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campus and i would move from room to room so once one friend got annoyed of me after two weeks
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another friend would say i'd stay with them for two weeks and then i'd just go back and forth like a nomad
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for a bit and you you change course to accounting yeah
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in hindsight how important was it how like pivotal was it for you to have an understanding of finance for everything that would then
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come in your in your career because i feel like i feel like finance is such a neglected topic for
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for kids i wish someone had told me about [ __ ] credit scores before i smashed mine
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okay so the moving role was pivotal for my life like it set me up on a completely different
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trajectory that i i wouldn't have even been aware of because off the back of that role i worked at
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you know all the top four four companies in the world in finance i worked at merrill lynch and deloitte consulting
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banks all of that stuff i would have never done that if i'd stayed in fashion when it came to her from a
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personal finance perspective didn't prepare me at all really not a clue i owed the tax man
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money i i i got my taxes wrong i had to pay fines i had no clue what i was actually
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doing i had the degree i had the t1 great you've passed how do you actually apply financial
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knowledge to running your own business to your everyday personal taxes like
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i didn't have a clue spent the money bought bags made extra money on the side spent it
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all oh the tax man and i wasn't prepared [ __ ] hell well i mean that's
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a great advert for manchester united university maybe it was just me maybe i was just like young and dumb but
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like it helped me from a career perspective but a lot of the financial courses out there
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don't help people be better themselves of money and that's psychology point because money isn't such an emotional thing
00:21:28
especially as like an immigrant yeah oh yeah exactly yeah when you come and you grew up on a councillor state right growing
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up in a council state getting money yeah dangerous concoction for getting a lamborghini or [ __ ] up with some
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chanel bag or some [ __ ] exactly but like i grew up on the council estate
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and then my mom bought her council house rights for 17 grand sold that house for
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250 grand used that money to buy it to build a property empire and that's how she ended up retiring so
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when i was in manchester i was actually my mom bought like four houses in manchester so i was doing
00:22:03
property management while being a student so i was still like running businessy stuff like as a student
00:22:10
so even though i had that came from the council background i'd seen kind of like how hustle and
00:22:16
money could kind of be made and that i didn't have to be broke forever if i was kind of smart about it
00:22:22
your mom sounds like all right beast she's wild she bought four houses while you're in manchester
00:22:27
yeah no how many no three oh well yeah so different yeah yeah but they were
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and i can't swear they're like right can i swear of course you can swim
00:22:42
she was just in it for the flip oh yeah exactly yeah so you start at some point blogging while at university and
00:22:47
why did you turn to blogging why why was that a compelling path blogging or vlogging
00:22:54
i kind of went into it because i kind of had like a friendship fallout and i became a bit of
00:23:01
a loner like i didn't have a big social group like people would go out without me and i would live with a group of girls
00:23:07
and they'd all go out together and i'd be like left at home by myself so i i found like online communities
00:23:14
so i was part of different forums before reddit was read it before youtube existed there were like
00:23:20
forums where girls would talk to each other about beauty and makeup and i'd spend hours like writing to
00:23:25
these girls across the world and sending them pictures and they're used to before instagram there was [ __ ]
00:23:31
key there's all these platforms where we were communicating and then um
00:23:36
some of the girls would send videos to each other of like their new hair and their new makeup like
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so random and then youtube had just launched it's like this is a great way to send videos
00:23:47
to each other and so i kind of got sucked up in communi communicating with all the people that i
00:23:54
met online because my real life wasn't that great and i guess when you started in youtube
00:23:59
you never never thought it was anything more than a no it wasn't a thing
00:24:04
at the time of me like watching youtube and kind of creating on the platform there wasn't actually that many people on
00:24:10
there um and so like little artists could go viral and there'd be like there's a song chocolate rain i
00:24:17
don't know if you guys remember what i remember with the the black guy with the hat yeah like yeah yeah that was like
00:24:23
mind-blowingly amazing and then what there was michelle phan she was like the main beauty girl that
00:24:28
was really like killing it so it was such a small little ecosystem that
00:24:33
wasn't a business but it was genuinely about like connecting and talking to other people online why did you do so well in
00:24:41
hindsight on youtube honestly length of time like i was just doing it for a really
00:24:47
long time and i was very transparent like i was so transparent i
00:24:53
was putting a lot of information out there um i wasn't that strategic with it but i
00:24:58
loved talking to people online like they were literally my friends and i used it a bit like a online diary
00:25:05
in a way very earlier on um but it wasn't like a
00:25:10
full-time thing i was like interning and working um but i think eventually i got really
00:25:17
strategic about it and that's when i saw like more growth or huge growth um you were saying that you
00:25:25
know you first started um like the online forums and stuff at a time when you'd like falling out with your flatmates
00:25:30
and um i guess from what it sounds like youtube was giving you that sense of like community i guess and
00:25:36
that you weren't getting in the real world fact yes definitely i didn't have like a huge
00:25:42
social life after a while um after the fallout and i had so much solace with just this
00:25:48
online community i never felt lonely because i could log in and there'd be someone on there and i could read
00:25:54
all the forum updates and talk to the girls who are into the things that i was into
00:25:59
they were all over the world it was just really nice to like have friends you referred to the fallout as if it was
00:26:05
a really pivotal moment in your life it was it wasn't uh it wasn't that
00:26:11
pivotal but it's quite hard when you're at uni and like your friends are off doing stuff and like meeting people and then you're you
00:26:18
don't have anything to do or they they're not talking to you it feels like a big thing in in real life it's really not a big
00:26:25
thing like but at the time it was like i'm so lonely i'll go online okay yeah wow good thing
00:26:31
you did what a journey and you say consistency you point at consistency as being the real
00:26:36
factor to your success but consistency must come from you know enjoying it because there'll be
00:26:41
a lot of people listening to this thinking i want to be a youtuber i mean everybody seems to want to be a youtuber yeah but the insanity to do it as long
00:26:48
as you did without the um guarantee of money must have come from somewhere
00:26:56
there was no guarantee of money it was a hobby like if you're a painter you like painting at the weekend you're
00:27:02
gonna paint anyway whether someone pays you for your art or not you just enjoy doing it so i just enjoyed making videos
00:27:10
that other girls watch and i could talk to the other girls so i didn't get paid for like four years
00:27:15
but i was always uploading every weekend it was my hobby like it wasn't this is
00:27:20
going to be my new job which is why i even struggle with it now and that i really want to enjoy it in the same way that i
00:27:27
always enjoyed it and do i need to look for a new hobby and is now youtube my job like
00:27:32
oh i find it really hard to kind of balance the fact that this thing that was my my escape is kind
00:27:39
of like my job now there's we i was talking to one of the guests on the podcast a couple of weeks ago about um this study where when someone gets paid
00:27:46
to do a task they used to love doing they lose motivation for it and it's just mental they they do the study where
00:27:52
they give people this game people enjoy doing the game they then say we're going to ask you to do the game again but this time you're going to
00:27:57
get paid the other group don't get paid and the group that got paid to do the thing they just enjoyed doing
00:28:03
lose motivation doesn't it make a lot of sense you two stopped paying me
00:28:09
i like those checks um that is insane it's you lose internal motivation when
00:28:15
it becomes when when some of the um reason for doing it becomes
00:28:20
extrinsic monetary so and this is a you know it's a wise oh my gosh it's
00:28:26
tough isn't it it's really tough because people are like oh my god like what privileged conversation
00:28:32
it's not because like say imagine someone's like a a dart player or something right but
00:28:38
eventually once they get into the competitive sports of darts maybe it becomes a bit more stressful maybe they don't enjoy it as
00:28:44
much maybe the the the challenge of doing it is now i've got to perform for my management
00:28:50
and the the crew or whatever there's a dark crew
00:28:55
i just made that up but that becomes like i don't know more pressure than the person who just
00:29:01
wanted to play darts on the saturday night would feel can you feel that no no but the reason being is that
00:29:09
i'm i try to frame what i do as i've accepted that i have a huge desire
00:29:15
to create stuff right that's it so as long as i focus on this process is creation this process is
00:29:22
creation i'll be fine and that might mean saying no to work and no to sponsorships for a season so i
00:29:29
can at least feel that creation because it i'm very much like how do i feel about this which is kind
00:29:35
of bad but also it's allowed me to do what i'm doing feels like a good long-term strategy
00:29:41
yeah right because if you're not asking that question in the short term how do i feel about this so many people in fact i think the guest
00:29:47
that just sat in that chair last um you end up gradually becoming someone
00:29:53
you never intended to be and ending up someone you never intended to go so that constant asking of that question
00:29:58
how do i feel about this today which as you alluded to means turning down money sometimes
00:30:04
but you know thinking longer term about what you're doing and why you're doing it i think is so critical so critically important you know the
00:30:11
thing that had the biggest positive impact on me sticking to the gym has been this change in mindset and i've talked about this
00:30:17
extensively on this podcast about how i used to view my goals in the gym as being super superficial and attached to a season
00:30:24
to summer looking good for summer and that the shift came in me when i started asking myself this
00:30:29
question and i started viewing life as one season so i'd say to myself if if life is to be one season then what can i do
00:30:36
sustainably over the next 50 years what are the healthy habits that i could maintain
00:30:41
and that moves you from a place of intensity to consistency and one of the things that has really
00:30:46
helped me get in great shape is the ready to drink cures in the bottles as you'll know i've had them for
00:30:52
three to four years i've had two today alone but also huel's brand new protein product i've completely finished the salted
00:30:57
caramel one and i'm now starting my journey with the banana milkshake and it just tastes amazing
00:31:03
and the crazy thing is it's 105 calories some people historically you know when we
00:31:08
think about protein shakes we look at the calorie number when we see 300 calories it's 105 calories you get all of your
00:31:14
vitamins and minerals and it's 20 grams of protein for me this might be the best product that you would
00:31:20
have ever created and in terms of the results well they speak for themselves you know we've got two guests that have
00:31:26
come to watch this podcast today and sophia i said sophia you know she's she's followed you for some time i said sophia if you could ask patricia any
00:31:33
question what would it be she said to me um how did she find the confidence to make the leap from that sort of
00:31:38
corporate career to going full time with this thing called youtube
00:31:44
so for me my confidence came from an excel spreadsheet so i am not a risk taker i'm
00:31:52
more of a steady and stable person but i did a bit of maths i did a bit of a projection i looked at
00:31:58
what my long-term potential earnings and lifestyle would look like if i
00:32:05
stayed in the banking industry and then i looked at what my numbers were looking like
00:32:10
you know if i stayed as a creator where could i take it and even at that time i had no clue i
00:32:16
could get to where i am today but the numbers looked healthy enough so i was like okay i'll take the leap even if i do it
00:32:23
for two years it could be okay um and i didn't just jump out i kind of um took a
00:32:31
toe dip in and i quit my job but then i took another job that was part time so i could make content and have a job
00:32:38
as well and you call your mum you say quit my job i didn't tell her i didn't tell my
00:32:43
mom i didn't tell anybody what you've quit your big banking job oh hell no i could never do that so
00:32:51
i knew my parents would be worried and scared should we tell them now no no no no so mom i left my job
00:33:00
they barely know what i do right now they're like i do this thing on the internet they're like oh wow
00:33:07
it's fine yeah yeah so my mom but yeah so you made that you took that leap into youtube um was there a moment where
00:33:13
you think [ __ ] how this is this is moving this is or was it just one step at a time slow
00:33:21
and steady yeah slow and steady i was making i'd been making content for seven years
00:33:27
and then i got to a million subscribers so i didn't have any of those really viral moments and i saw lots of
00:33:35
people kind of steamroll ahead of me like go viral they were part of these groups and these
00:33:40
crews and you know there was a time that there was a thing called the brick pack they were all there and i was just like in the corner by
00:33:47
myself like plodding along and then inevitably like my my time
00:33:53
came and it took again that seven years to one million and then one more year to another
00:33:59
million and a half and i then had my own viral moment off the back of myself
00:34:04
and um but i never kind of took the step back to be like oh you've made it
00:34:09
because i never feel like i've made it not even now not yet
00:34:17
a lot of people might be surprised by that um maybe but it depends on someone's
00:34:23
personal definition of making it right and what's yours domination
00:34:31
what is mine um it's not just being popular on social media that's not my
00:34:37
complete definition of success right i think for me it's like creating things that i want to create
00:34:42
when i want to create them and monetizing them and bringing value so
00:34:48
if i say my overall thing that's it what that looks like i don't know just yet and you don't think you're there yet you
00:34:54
don't think you're creating things that you really oh i'm doing it i'm doing it but i don't think i've had like one
00:34:59
big thing yeah does anyone have one big thing though i don't know i think that i you know i
00:35:06
think if you'd gone back and asked patricia when she was at mmu what her making it look like you would have said you know hundred thousand
00:35:13
followers on my
00:35:19
yeah so maybe the goal post is just moving off into the future maybe that's maybe that speaks to what
00:35:25
life is it's just that journey as opposed to that destination right so yeah yeah and influencers being an
00:35:31
influencer talk to me about that when i say it you know what do you think about
00:35:36
the lifestyle the stigmas etc etc so when people say influence i think
00:35:42
there's a little cringe when they say it but i think this concept of being
00:35:47
influential is has always been around but it's always been around with the hands of
00:35:54
the upper echelon of people only certain people are are picked by certain industries to be
00:36:00
influential but what i love is like now there's this democratization
00:36:05
people can choose who they want to be influenced by and how i got in my position is because
00:36:11
people liked me they decided that actually i want to hear what patricia has to say i want to see what she's buying i want to see what
00:36:17
she likes so i think it's a really powerful tool we've all been influenced the question
00:36:23
is like we want to choose who those influences are it's a it's a it's a big i guess
00:36:30
responsibility to some because i know for a fact that every time something happens in the world
00:36:37
you get a dm patricia i thought you were with us why aren't you doing 55 instagram posts
00:36:44
about palestine or kenya or india or oxygen in
00:36:49
the fires in australia i thought you were one of it's a lot it's a lot that's a lot bearing in mind that my
00:36:56
forte is makeup and clothing and and maybe financed you know to an extent
00:37:02
i feel there is pressure for influencers to
00:37:07
speak up on every topic all the time but we are not credible
00:37:12
sources who know everything we just don't and i think it's really important for us to say we're ignorant on a matter and we're
00:37:19
learning but kind of speaking up on stuff that you know nothing about is very very stupid dangerous yeah yeah and stupid
00:37:26
yeah um and also what is really scary is that if you don't think the same way that
00:37:32
everybody else thinks you're in trouble what if you have an alternative perspective you're not allowed to have
00:37:38
an alternative perspective if you ask of peace whether or not it's you know in the middle east specifically
00:37:45
or for on a certain matter oh no way because the world wants to keep
00:37:50
everything burning but like personally i'm like can can this just chill like not just that situation
00:37:57
specifically but a lot of situations i'm like i just wish it wasn't happening is that
00:38:02
your approach to it you think generally if i don't have a a proper well-rounded view
00:38:08
because it's all well people like because i get the same this is how i know you'd get the same people message me and say steve speak on
00:38:14
this issue or black lives matter or whatever um while i'm still processing it and what you're right what they're actually saying is
00:38:20
share my opinion to your followers on this issue and they're trying to try and like guilt
00:38:25
trip me into it like yeah you know especially when it's when it's a group of people that i can relate
00:38:31
to just viscerally so like my skin color yeah yeah i'm expected to be a you know the spokesman of all black
00:38:38
people yeah oh me too as well yeah yeah it's a lot of yeah a lot of um nastiness what what else do you think is
00:38:44
um unappreciated about being an influencer you've obviously got a big platform the other thing i was going to say right this is what i was just thinking as
00:38:50
we're talking um the other day i thought and i've been working out for a year and a half now i always like talking about this
00:38:55
love it um and grace who sat behind that curtain over there i sent her a photo i'm going to post
00:39:01
like a transformation picture okay like the before and after and me and grace had a conversation because
00:39:07
if i was a female and i'd posted that i would have got [ __ ] ripped to
00:39:14
pieces right i would have been told i was toxic irresponsible body image
00:39:20
yeah i posted it fine yeah 100 of people like send us your plan like whatever yeah yeah and it really made me reflect on
00:39:26
how tough it is to be a woman on social media with a big audience it's like
00:39:32
the standard of perfection in terms of your like morals what you're posting how you're posting
00:39:37
what you're saying is a high bar to reach yeah whereas i'm not held to that standard as a guy okay
00:39:42
yeah yeah i'm not surprised but there's gonna be different standards
00:39:47
you're held by so with the women like us there's a lot of pressure around our
00:39:54
appearance or if we're mothers how we mother or what we're wearing i mean it's so random
00:40:01
but i'm sure there's definitely things that men are going to expect from you
00:40:06
that that i can't believe you did this or something even relates to success it's like i can come on and i could come
00:40:12
on this podcast yeah and say that i the reason i'm successful is because of me
00:40:17
and i can talk about my big old ambitions and i'm gonna when a woman does it it's like you know
00:40:22
what i mean it just seems like there's just a double a total double standard the fact that i can post me being kind of slightly
00:40:29
overweight in that shape and then like nine 19 pack like do you know what i mean i saw many
00:40:35
videos you said seven abs or whatever like seven abs whatever and the comments are like whoo but i
00:40:40
know if if um if a woman did the same thing it would be like this is irresponsible what
00:40:45
are you saying fat shame why is that i mean because
00:40:52
like men and women are fundamentally different so presuming that your audience is like
00:40:58
probably say sixty percent to seventy percent male 1 eighty percent women eighty percent with uh
00:41:07
i think women judge men by different standards so what you'll see oh let's talk about this what you'll
00:41:14
actually see in the world of beauty and women's fashion and um industries that are
00:41:21
predominantly consumed by women men are always at the forefront so the biggest
00:41:27
influences in the beauty industry are five men men who wear makeup right and that's yeah so men who wear
00:41:35
makeup are more popular than or let's say three men who wear makeup
00:41:41
can be bigger and get to bigger stratospheres than any women could um the fashion
00:41:47
industry and fashion brands all of them the majority of them are owned by men and ran by men or
00:41:55
creative directors are men not women not women there aren't a lot of brands that are run and owned by
00:42:00
women and i just think this is something to do with biology sociology the way in which kind of women
00:42:08
interact with men is different to how we interact with each other i wish it was different
00:42:14
but i've i've just noticed this like a lot and and the other point which i kind of alluded to there as well as on on this
00:42:20
topic of gender disparities i guess is it like just discrediting success yeah do people
00:42:27
discredit your success do you know what not so much and i think
00:42:34
also because i'm a black woman people are so happy to see me do well
00:42:40
because they feel like it's rare and so i think i'm afforded a bit more luxury to be a bit more like
00:42:46
aggressive about you know i'm pushing i'm moving hard whether you like it or not that's the
00:42:52
nigerian in me coming out and culturally i think um i'm allowed to celebrate that a lot more because
00:42:58
brits i don't think like to celebrate people doing too well or being too much um so i can get away with
00:43:04
it a little bit more um but i know like there is a little it can be tension when
00:43:13
i talk about my numbers too much and i'll definitely get the messages of this is not what you should be talking about you
00:43:20
shouldn't talk about how much you earn it's a bit rude imagine a guy doing it though oh
00:43:26
go one what show us the lamborghini again do you know what i mean it's like that's all guys do yeah that's how they build their status
00:43:32
is like i mean just that's what that's how it works have you put your lamborghini on no no i
00:43:38
don't have a lamborghini but no but i can openly talk about how much money i've i've
00:43:43
generated in my companies and no one's ever going to say oh that's so just tasteful they clap and but when women do it they people do
00:43:49
go oh god she's not that's not good taste is it yeah and that again is a huge like ben francis he talks about he's built a one
00:43:55
point something billion dollar company everyone's like amazing yeah you know they can show men can show the nice things the cars the houses whatever and
00:44:02
it's all but the minute grace beverly does a house tour you can't do it yeah
00:44:07
i have a video called like how i made a million on youtube right and um
00:44:14
it's firstly it's got like over almost a million views on it and um but the comments were so kind of
00:44:22
crazy people are like i can't believe you're sharing this we're really excited but um also
00:44:27
like um you should be putting this out there and what i actually did is there's no way i could actually share my actual
00:44:35
numbers because i think people would judge me negatively and like fall over be like what the hell
00:44:43
how is it possible and like almost want to stop the bag if that makes any sense like they don't
00:44:48
people don't like to see women doing two big numbers you gotta still be humble as a woman
00:44:54
how do you respond to that though how do you how does that impact the choices you make and does it impact the choices you make isn't that sad
00:44:59
though that yeah it really does so i've moved away from like putting out
00:45:05
my numbers i'm not gonna use using my numbers as a strategy or showing my things too much as a strategy
00:45:12
i also bought a couple of properties and you know i really want to share with people about financial
00:45:19
empowerment and properties and making money but like i can see that almost like a
00:45:25
a sour taste sometimes in people's mouths so i show a bit less of it i i'm not going to show you the new house that
00:45:30
i bought or or something else i'm not going to show it as much and i've tried to make more relatable
00:45:37
content and a lot of us have to be relatable and remain humble to still be considered um
00:45:45
a good influencer just don't show what you have
00:45:51
are you happy with that though are you happy to go along with that and to to do what um because when we spoke earlier about
00:45:57
what your goal is it's to make stuff that like really matters to you and that sounds like it's driven by like my terms you know what i care about in
00:46:04
my way and not allowing the audience to dictate what you create that sounded like your north star
00:46:11
and this being a good influence but it doesn't sound like it's gonna make you very happy yeah i think it's all about being
00:46:16
strategic though right so like if um
00:46:22
eventually showing lots of glamorous stuff is gonna impact growth it would be silly
00:46:29
for me to keep doing it right and again that's not my personal strategy anyway i'll be honest with you
00:46:34
i don't want to be like look at my new lamborghini look at my new house that's not who i am as a
00:46:39
person is a bit cringe for me and it's not part of my strategy but um i do want to remain authentic but i
00:46:47
understand that showing too much of my success um doesn't always sit well for people
00:46:54
and i'm happy to like remove that aspect if that makes people more comfortable
00:47:00
and i think that's because i'm a woman like i want people to feel comfortable um and you know you're you start this
00:47:06
platform called the break yeah that was it when i say when i say that there's a big smile on your face
00:47:11
yeah that's like my like my passion project turned like great potential business
00:47:17
opportunity and i think for me that's like where i decided to start talking about these things and
00:47:23
we're just we're talking about this now that people don't talk about money women don't talk about money
00:47:28
on that platform i am unapologetic and that's what i shared about the making a million in a year or making a
00:47:35
million over a lifetime and showing how i budget my salary and showing you how i bought a house in 10
00:47:41
minutes i put that all on there because i feel like you know over there is where i'm going
00:47:46
to talk about this stuff so if you like it is there if you don't like it let's go put on makeup on my other channel
00:47:52
and um it's been just insane to see how it's grown and how much there's a huge demand for
00:47:58
this type of content within this demographic it was what was missing when you started
00:48:04
out from what you said earlier exactly and that's why i created it because you were buying all those bags
00:48:09
and being a bit reckless and no one told you so you exactly and the tax man came knocking at my door and i got
00:48:15
fined and i was like nobody needs to do this this is how you incorporate this is how you
00:48:20
get your pension sorted out this is how you can buy a property for your business and i was just literally doing all the
00:48:26
stuff that i kind of learned from my accountant and from the financial mistakes that i've made i really wanted to just say
00:48:33
here you go here's this information use this make it be valuable to you to help you on your
00:48:38
journey do you know in black culture we um growing up you know i was watching 50 cent and
00:48:44
all this stuff and he is a bad financial advisor because am i can you get some advice
00:48:50
from 50 cent though [ __ ] every black young black man and what he told me about bottles and
00:48:56
lamborghinis and stuff it really hurt me when i was 21 and i finally got money and i went to the club and i was getting five bottles of don
00:49:02
perry on please and i blew a lot of cash and i just wish those those role models like the rappers that i followed when i was younger
00:49:08
i wish they told me about credit scores you know what i mean i wish but that's not it's not sexy right it's
00:49:14
not glamorous it's not fun like i have a video on pensions like
00:49:19
40401ks and whether or not you should be making a contribution to your sip right
00:49:25
that is not oh this is glamorous no one wants to hear that but there are going to be a few who do
00:49:30
take it and use it i wish we could dress up like credit scores like give it lipstick give it a lamborghini
00:49:38
um but we haven't mastered that yet maybe i'll do that later but they don't want people to know the
00:49:45
truth i don't think anybody wants people to really know the truth about finances right it's not beneficial it's not
00:49:52
beneficial to government it's not beneficial to corporations it's not beneficial to banks and lenders
00:49:57
who actually want people to be inept in this area so they can make financial
00:50:02
mistakes and then give them more money so like that's the reality of it like rich people aren't actually struggling
00:50:09
financially it's actually everyone else on the maybe lower end of the spectrum
00:50:14
who don't have this information but this information will transform their lives i guess
00:50:20
that's why they call it financial freedom there we go yeah and you said this started as a passion project and now it's turned into a potential business
00:50:26
opportunity exactly talk to me about that and where is it going ah this is this is a lot so where's it going so we really want to
00:50:32
build out like a web platform which has content but also tools that people can use so one of the
00:50:39
things that i created was a simple budgeting like template and like literally in like
00:50:44
two weeks we had like 20 000 people download an excel spreadsheet on how to manage their day-to-day income
00:50:50
so clearly there's more that we can do here we then launch a planner as well that
00:50:56
just sold out in like a day or two and then we're launching more of these so for in the long run i'd like to provide
00:51:02
more financial tools and resources that people could use to help them with managing their everyday
00:51:08
finances the dream is like an app but that takes time to like happen but like we've got the
00:51:14
designs and we're doing some testing now to really see how we can like build that out further
00:51:19
of all the work you're doing across all of these different projects and i'm sure there's many many more that we won't even talk about today
00:51:25
is this the thing you're most excited about and it's like choosing your choosing your favorite child but
00:51:32
i would say it's something i'm really excited about because it's so valuable so i'm very excited
00:51:38
about it and i think it's a new challenge so as an influencer like i work for brands
00:51:43
i make amazing content for them i get nice things but now this is my chance to kind of be a brand
00:51:51
and create value more so so it's really like a new challenge for me that i'm excited to
00:51:56
kind of get into and you when you're saying we you know we've made an excel document who is we
00:52:02
so actually excel document i made but i do have like my husband who's been really supportive and
00:52:08
like helping me build that out and then i've like recruited a ceo to like help me
00:52:13
think about scaling this out but um i've had other team members here and there freelancers here and there but i know
00:52:20
inevitably that scaling is something i'm gonna have to be willing to do and that's hard
00:52:27
for myself to do yeah your husband my husband michael michael
00:52:34
can i call him mike you can call him mike i can i can see him over there in the corner of the room follow me around
00:52:41
what's it like working with mike so oh that's a really good question so
00:52:46
working with mike you know what michael's been like with me for every step of my journey as a
00:52:52
creator and he's always worked a full-time job and then he inevitably went even to more of a
00:52:59
freelance role so that i could use him when i needed him so he will work as a contractor and
00:53:05
i'm like mike i need your help quit your job come and help me and so throughout my entire journey he's been
00:53:11
there to do that however working with your significant other can be real difficult um and there are
00:53:18
times when we're like let's not do this go back to your job make something happen go back contracting
00:53:24
and then when we're like oh we're cool come back again so it's what's important for us is
00:53:29
actually to establish how we communicate with each other and boundaries like when we're working
00:53:34
together we actually don't work in the same environment so he'll work in an office and i'll work
00:53:40
somewhere else because if you work in the same room at the same time it's not pretty we're gonna send a
00:53:45
microphone over to mike in the audience it's not pretty yeah because i think
00:53:53
when you're in like boss mode like you can be quite direct like i'm very like this doesn't look
00:54:00
good i don't like this can we change this how how do we do this better this is wrong right
00:54:06
and i think there are when it's with your partner they're going to take that personally
00:54:11
over say someone else who is you know just working with you and i haven't developed my managerial skills
00:54:17
to be great when it comes to you know my interpersonal skills just yet
00:54:22
so and i think when you're working with a loved one as well you you feel like you want to be more
00:54:28
direct like they should know just you should know this come on like but he doesn't always know and he can't read
00:54:34
my mind and he's a man so there's there's differences there um so that's when it gets a bit difficult when
00:54:41
we're together and how do you how do you balance like leaving work at work and not bringing that home with you
00:54:47
because one thing i came to learn was that the steve bartlett that succeeds in a professional environment that is direct
00:54:52
that is it's very clear and uncompromising it's not the same steve bartlett that is required to
00:54:58
compromise and oh you want to go for a walk in the park for no reason
00:55:03
how do you be two different people in order to achieve two completely different objectives and how do you do that also when you're
00:55:10
you live and work in the house right the same house because that's something that we deal with i think it's
00:55:15
again about setting these boundaries like physically so michael won't really work in a house
00:55:20
even if he's working on my projects and i'll try and work from an office as well as much as possible
00:55:26
um and then it's the case of like switching off it's hard man it's really
00:55:33
hard i think as a creator as a social media creator like you're always on i haven't mastered that yet but we have
00:55:40
kids so the good thing about kids is that they force us to
00:55:46
like give them love and give them attention so we have to switch off and sort the kids out and give them a bath
00:55:51
and give them dinner so we'll always kind of i don't know switch brains because of that oh there's a really good
00:55:58
point i never actually thought about the fact that kids would actually force some kind of balance into your life they do which is
00:56:03
you know yes amazing and you guys have been together a long time a long time yeah we've been together for
00:56:10
14 14 years yeah and married for like nine years i think yeah nine years yeah
00:56:16
i always i always think because because um because of my own experiences of being pretty useless at relationships
00:56:22
um entrepreneurs and especially i mean creators that's a different bag because you say you're always on they're quite
00:56:28
difficult to date yes yeah yeah and i think as well
00:56:33
and i'm probably gonna get in [ __ ] there's a troll famous but i don't really care i'm gonna die anyway um i think from entrepreneurs from other
00:56:41
cultures who have come up from another background and another another mother can be even more tricky to date yes you spoke to your
00:56:48
mother you used the word yeah we'll say passionate yeah yeah yeah yeah
00:56:53
does that really really yeah so obviously michael's like a englishman from from manchester right
00:56:59
and like we are very culturally very different and i think but it's so
00:57:06
interesting i think if i wasn't with michael i'd be very single and very lonely like i've accepted that i don't know if
00:57:13
anybody else would like actually handle me if that makes any sense i think it takes
00:57:18
a certain kind of person to be with an entrepreneurial person let alone an entrepreneurial nigerian woman
00:57:26
like that's like so many different layers there and yeah yeah he's like a magician to be
00:57:31
able to handle that and we're like polar opposite people i'm very like emotional and like let's do this
00:57:38
now and he's very logical steady stable and i think that actually is the balance that i've needed
00:57:45
like and i think we're meant to be together to like i don't know ying and yang it's great
00:57:52
you said he followed you here today but i heard you actually had a cyber stalker oh yeah it's not yeah it's not mike it
00:57:58
wasn't like i found it it was actually his account disturbing me yeah no i did i had a stalker for like three years
00:58:05
um and it was someone who would like just message me on all my platforms
00:58:11
constantly send emails message family members really weird
00:58:16
and nowadays i can't even remember like what their what their issue was i don't think they
00:58:22
even had one they were just obsessive me and obsessive like my relationship
00:58:27
to an extent because i used to put vlogs out and i used to have like content with me and my husband and i
00:58:33
stopped like actually it sounds so bad but i think it was enough to tell me i'm not going
00:58:38
to put myself out there in that way why
00:58:43
i i think it takes an emotional toll having a stalker because you're
00:58:49
worried like when you log in am i going to see their messages what are they going to do today what are they going to say today
00:58:55
are they going to dox me so they found out my parents name and address and say your mom's this name and she
00:59:01
lives here so like those things and obviously it was like psychological warfare um but it was yeah it was more
00:59:08
psychological but like when i was thinking about it i kept thinking it's because i put myself
00:59:13
out there too much this is why they're targeting me and i think inevitably it made me want to
00:59:18
retreat in certain aspects do you still think that was the case no i think that was one of my triggers
00:59:26
but i think inevitably i was like putting yourself out there too much from a personal perspective um
00:59:32
wasn't something i wanted to do like i used to show like i showed our wedding i showed me
00:59:38
giving birth i've shown i put a lot out there okay link in the bio looking via my best story
00:59:46
um and like the platforms love it when you put yourself out there a lot but inevitably it does take a toll on
00:59:53
you as a person and i i just said we're going to stop this i don't want to be that person
00:59:58
i actually care more about my real life than putting a version of my real life online i tend
01:00:05
to think when you're reaching that many people just probabilistically just by numbers you're gonna reach
01:00:10
at least 10 artists yeah okay just like do you know what i mean regardless it just happens yeah
01:00:15
yeah and you're blocking this person i'm guessing every time they pop up and then they're making a new account they're making hundreds of accounts
01:00:21
they're messaging other people so what would happen is that when i would message someone online they would like be in in the thread or
01:00:29
they'll be watching everything i was doing so i'd have to tell people i'm really sorry i've got a stalker
01:00:35
like if you got that message it's from it's from a stalker that like message brand sometimes it was
01:00:42
just really weird behavior and at some point it stopped it vanished or yeah it reduced it reduced i'd say and then it
01:00:49
inevitably like disappeared i kind of forgot about it to be honest after a while but i learned how to like listen to
01:00:56
their speech pattern so even if they would create new profiles i always knew it was them
01:01:01
based on the things that they would say and how they would say it so they'll try to hide that it was them but it's like it's clearly you
01:01:08
like and there's even like online forums where people like moan about online creators and she
01:01:14
would like she or he would go into the forums and be like talking about me so i would
01:01:21
stalk my stalker right so i knew it was them and then other people in the forum would be like your patricia stalker that they would
01:01:27
know it was the stalker so yeah anyway wow what a ride
01:01:32
that made you feel unsafe at any point there was nothing where it was like we know your home address we're gonna i'm
01:01:39
gonna come there there was some of that oh really so there was some of so i did a meet and greet an event
01:01:45
and then they messaged me he's like haha i was at your meet and greet you didn't even know who i was you
01:01:50
didn't see me you look so terrible in person next time i'm gonna do something right
01:01:55
so i remember feeling so anxious and i would i vlogged it and i remember like looking through the
01:02:01
footage and i was like who could it be who could it be it's like racking my brain it's like which one is it which one is it
01:02:07
and i think it made me a bit paranoid like sure a season but i was never scared because i'm from
01:02:12
south london i'm not scared come to my house
01:02:18
we'll see
01:02:24
quick one i talk about fiverr.com a lot on this podcast but i think the perfect sort of illustration of the power of
01:02:30
fiverr was actually illustrated a few weeks ago when jack who is the director and producer of this podcast was away
01:02:38
and so we had to find someone to step in to um edit the episode with dr alex
01:02:44
and so we turned to fiverr and that whole episode which you would have seen on youtube was edited by a young guy who we found on fiverr
01:02:51
and for me that's the perfect illustration of the diversity the cost effectiveness but also the sort
01:02:57
of bandwidth that you can achieve on short notice by using fiverr.com and if you haven't used fiverr there's such
01:03:03
a diverse array of services on the website delivered by freelancers everything from graphic design to building websites to getting subtitles
01:03:09
done to podcasts anything check it out go to fiverr.com that's with two hours
01:03:14
slash ceo so what's what's next for you then in your in your life as you look forward you know i'm not talking about goals i'm
01:03:22
just saying the sort of macro the overall feeling you want from your life and where you want to be
01:03:27
i think it's being open to more challenges that are different to what i'm used to i have been making
01:03:34
content and creating by myself for myself four brands for so long for like 10 years
01:03:40
and i i although i think i'm a brave person i feel like i've got very comfortable
01:03:45
so i want to set myself out on challenges that are completely outside of my
01:03:51
comfort zone maybe do something that
01:03:56
you know is unexpected for me unexpected for me as a creator influencers don't do this or influences
01:04:02
of your size don't do this or this kind of thing and i really want to work on like creating more products and
01:04:08
really building out a brand and not necessarily being the face of everything why we're not the
01:04:14
face of everything so i actually realized though i'm in the public eye
01:04:19
to an extent like i don't really like being famous i don't really want to be a personality i don't want things to be about me
01:04:26
and i don't know why i put myself out there if i didn't want that but i think fundamentally i'm happy to
01:04:32
slink into the background yeah i think there are other people who
01:04:39
want it more like i don't enjoy being
01:04:45
famous as in not that i don't enjoy but i think there are people who like really want to be famous
01:04:50
right and there are people who just want to do what they do and do it well and like not just have
01:04:55
their own normal friends do that their own normal things and get on with life like i get on the train
01:05:00
every day and i i go on the underground and some people like you get on the underground i'm like yes it's quicker
01:05:05
but i don't want to ever be in a place where i can't get on the underground people are stopping you saying hi patricia i can have yeah pitch and
01:05:12
you're like no kovid no i always say no i was like i'm always friendly i
01:05:17
guess you can use that fame for things that you do care about there right like i like that you're right you know what i
01:05:24
mean it's like double double-edged sword it costs something but it gives creates an opportunity for something in a way oh yeah wow you just
01:05:32
you just yeah you just told me off there in a good way
01:05:39
yeah that's kind of what i can the battle i'm having at the moment because obviously just on dragon's den yeah exactly and
01:05:47
that's going to be all over the tv and stuff and people are going to start coming up to me and pitching me their business ideas in the street which i don't want to [ __ ] yeah well i have an idea for you no but you
01:05:55
know what i mean like you're going to get because i went out with peter jones for like dinner yeah yeah and he goes i'm just going to pop to the
01:06:00
toilet yeah and like he takes three steps and a guy stops him hi peter
01:06:05
i know i knew you were here pitches him the idea the percentage asks and i'm just looking at people thinking
01:06:10
that's going to be my [ __ ] life but what so what's the upside what's the
01:06:15
why am i doing this why have i created why have i put myself out there and i think okay all the other upsides are that it's going to allow me to
01:06:22
build things that are more in line with the things i care about it gives you a platform an audience well you know yeah no you're right you're right and i
01:06:29
and i'm battling with the fact that there's clearly a reason why i'm i'm here or why i've got this audience
01:06:37
and why i people connect with me right and actually maybe it's a good thing that i have no huge desires to be famous
01:06:44
um so i'm gonna have to work out how to deal with that attention in a way um better
01:06:51
and not just think about slinking into the background because that's how you feel slinking into the background i wanna i
01:06:57
wanna be low-key like i want to make my videos and it sounds crazy and no one really watched
01:07:04
them well i like i like the idea of when things are small because i've been very viral like so i
01:07:10
was really bad i was getting like 8 million views a video 13 million views a video and at the time
01:07:15
i was like oh this is quite this is a lot for me to like handle because people are like messaging me all the time like patricia
01:07:21
and i'd be like hey guys hey um so it's not that i want to slink into the background
01:07:26
i think i just need to be more comfortable with recognizing that you know i'm here i'm doing it
01:07:32
um but still keep that normality that's really important for me
01:07:37
and what have you learned over the in terms as it relates to if you because i'm thinking now about you've got an entrepreneur over there in the corner
01:07:42
sophia and she's she's starting a meal prep business she's also working in the city in finance okay so it's very coincidental that
01:07:50
she's she happens to be here today if you were speaking to someone like sophia and you were just giving her a bit of advice on
01:07:56
how to um become as successful in what you do as you have
01:08:01
been what are those underlying principles where you say that really is the thing there's no quick
01:08:06
route but that thing there is the thing so i think the first thing is leaning
01:08:13
into your like authentic tone like what is the thing that makes you
01:08:19
or your brand yours and not running away from that and not trying to be something else it's like learning to not
01:08:27
be scared of yourself this is what we are this is who i am this is it right and then consistently
01:08:33
putting that out all the time so that people connect with that they either connect or they
01:08:38
don't but you only want those who are going to connect with that true version of yourself or your brand
01:08:44
and then it's of course you know you're going to jump on trends or or things that are
01:08:52
vital so you can get traction that's what i did i would jump onto viral trends
01:08:57
but do it in my own tone of voice um and you know it's the consistency
01:09:04
continue i've never done this before but i want to ask mike a question if i can you can answer one quick question he's famous mike i saw you on her instagram
01:09:12
actually with the with the baby father today um i wanted to ask you from your perspective why do you think patricia
01:09:17
has been so successful in what she's done well i reckon for a number of reasons partly i think it's her personality
01:09:24
personally because she does that knowledge so patricia christian doesn't acknowledge a lot of good things about
01:09:29
herself she's definitely 100 her biggest critic she brings a lot of energy and passion and
01:09:37
enthusiasm and stuff so when you watch her you feel good or you feel happy or you feel interested or
01:09:42
inspired but something that she doesn't really acknowledge but i think that's a part of it i do think there's certain fundamental
01:09:48
like i suppose numerical things like consistency and sticking with it over time and you
01:09:54
know all those types of factses that you can look at from a numbers perspective that help so definitely doing that and staying
01:10:00
with it and doing you know your three uploads a week and your regular posts and all those sort of things that help
01:10:06
but there's a lot of people that do that and don't have the same level of success right so that's why you have to look at what's
01:10:12
the differentiating factors so i think there's that i think there's an element of um her kind of openness and honesty and
01:10:20
her also because of i think partly because she's done it a long time she's very natural and authentic
01:10:27
so you don't feel like you're watching someone who's performing you feel like you're watching someone who is
01:10:33
genuinely you know giving who they are to you and that's rare right so i asked mike
01:10:39
there what you know what his he thought the cause of factors behind your success where he pointed at personality
01:10:44
you being vulnerable and you being authentic and um yeah i mean that's
01:10:50
that's kind of rare online with the world we live in with perfection filters and don't share the bad [ __ ]
01:10:59
yeah and i think i'm lucky in that i came up in an age of making content where it was so
01:11:05
authentic there was no business behind it and it was about connection
01:11:10
so i had that training that was my training gown for being a creator just just do what you do don't don't
01:11:16
think about it just do what you like so i i feel lucky that i've got that as like my
01:11:21
basis as creating um and being an influencer well i i can certainly feel that and i
01:11:28
think it comes through in everything you do especially the stuff you're doing on the break i've never watched videos about finance that seemed to be
01:11:33
so entertaining and real and weren't trying to be like snotty financial like long word business
01:11:39
[ __ ] advice yeah so it made it super like inclusive and um real and obviously that's what's absent
01:11:45
in that space exactly is inclusion that's why we both probably bought bags we shouldn't have bought
01:11:51
don't play on that i definitely should have bought absolutely so thank you so much patricia for your time today you're such an inspiration to so many and
01:11:57
much you know much of the reason for that in my view is because you're such a real person thank you and um and you're willing to
01:12:02
share that realness with everybody um what you've done is remarkable and i'm sure this is just the beginning for you
01:12:08
you look about 23 as well i was like you literally look 23 but that's that's part of the upside of the ethnic
01:12:14
background um thank you so much for your time it's such an honor thank you for having me it was great to come on and have a chat thank you
01:12:29
[Music]
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um [Music]
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you
