00:00:00
I'm trying not to cry. I'm just like,
00:00:03
um, I hate suffering. I've suffered
00:00:06
myself and so I hate to see anybody
00:00:07
suffer. And so, um, this is my mission.
00:00:11
This is what I'm made for. And, um, I'm
00:00:13
just one guy. I can't do everything, but
00:00:15
I can do a lot.
00:00:18
Um, I always try to help people say,
00:00:20
"How can you turn your worst day into
00:00:22
your best day?"
00:00:23
>> Please help me welcome to the stage,
00:00:25
Tony Robbins.
00:00:28
He's the nation's number one life and
00:00:30
business strategist.
00:00:31
>> He's worked with royalty, elite
00:00:33
athletes, Oscar winners, scientists, and
00:00:35
everyone in between
00:00:36
>> to overcome their limitations and
00:00:38
accelerate change.
00:00:40
>> Can you take us back to the environment
00:00:42
that shaped you into the man that you
00:00:43
are?
00:00:43
>> So, I grew up in a tough environment. I
00:00:44
had four different fathers. My mom, she
00:00:47
drank alcohol and took prescription
00:00:48
drugs. We had no money, no food. And
00:00:50
then the thing that changed my whole
00:00:51
life was a knock on the door on
00:00:53
Thanksgiving. There was this tall guy
00:00:54
standing there with two bags of
00:00:56
groceries and an uncooked frozen turkey
00:00:58
in a pan. And my dad saw this man. He
00:01:00
said, "We don't take charity." And he
00:01:02
went and slammed the door on the guy.
00:01:03
But it became a very useful and
00:01:05
distinction for me about how he and I
00:01:07
process that day differently because
00:01:08
there's three decisions you make every
00:01:10
moment of your life. And the real
00:01:11
problem is the story you have. For
00:01:12
example, that day my dad's focus was the
00:01:15
fact he not fed his family and he was
00:01:16
worthless. However, I took that as
00:01:18
strangers care. And so the story is the
00:01:21
belief you've told yourself over and
00:01:23
over because belief is the invisible
00:01:24
force that controls everything in your
00:01:26
life. And then there's the third
00:01:27
decision. What am I going to do? And so
00:01:29
what I decided to do is someday I'm
00:01:30
going to do this for others and end
00:01:32
suffering where I can. And so I'm going
00:01:34
to show you how to get clear what you
00:01:35
really want. Figure out what's been
00:01:36
stopping you. Put the plan in place and
00:01:38
teach you the most important thing
00:01:39
that's made me successful.
00:01:41
>> And I don't think people fully realize
00:01:42
the significance of how many of the most
00:01:44
influential people on planet Earth you
00:01:46
have worked with and continue to work
00:01:48
with. What is the pattern that you
00:01:49
noticed in those people?
00:01:51
>> So, I found four things with them. And
00:01:52
the first thing is,
00:01:55
>> listen, my my team gave me a script that
00:01:57
they asked me to read, but I'm just
00:01:58
going to ask you um in the nicest way I
00:02:00
possibly can. Thank you first and
00:02:02
foremost for choosing to subscribe to
00:02:04
this channel. It is um it's been one of
00:02:05
the most incredible, crazy years of my
00:02:07
life. I never could have imagined. I had
00:02:09
so many dreams in my life, but this was
00:02:10
not one of them. And the very fact that
00:02:12
these conversations have resonated with
00:02:14
you and you've given me so much feedback
00:02:15
is something I will always be
00:02:16
appreciative of. and I almost carry away
00:02:18
a sort of burden of uh responsibility to
00:02:20
pay you back. And the favor I would like
00:02:22
to ask from you today is to subscribe to
00:02:24
the channel if you um would be so
00:02:26
obliged. It's completely free to do
00:02:27
that. Roughly about 47% of you that
00:02:30
listen to this channel frequently
00:02:31
currently don't subscribe to this
00:02:33
channel. So, if you're one of those
00:02:34
people, please come and join us. Hit the
00:02:35
subscribe button. It's the single free
00:02:37
thing you can do to make this channel
00:02:38
better. And every subscriber sort of
00:02:40
pays into this show and allows us to do
00:02:42
things bigger and better and to push
00:02:43
ourselves even more. And I will not let
00:02:45
you down if you hit the subscribe
00:02:46
button. I promise you. And if I do,
00:02:48
please do unsubscribe, but I promise I
00:02:49
won't. Thank you,
00:02:58
Tony. I was I was shocked. It was so
00:03:02
surprising to me that you had the
00:03:04
childhood you had based on the outcomes
00:03:06
that you've accomplished in your life.
00:03:09
And as someone that has followed you for
00:03:10
a very long time, I imagine that there's
00:03:13
many other people that have followed you
00:03:14
for a very long time that have no idea
00:03:16
about the early context. For those
00:03:18
people,
00:03:20
>> can you take us back to the environment
00:03:22
that shaped you into the man that you
00:03:24
are?
00:03:24
>> Well, I think, you know, I grew up I
00:03:26
grew up in a tough environment. I had um
00:03:28
four different fathers. My mom was a
00:03:30
very intense and passionate woman. Uh we
00:03:33
never had any money. We're very very
00:03:34
poor. Uh my mom was probably the most
00:03:36
important influence in my life by far.
00:03:38
Um very loving woman but a very stressed
00:03:41
woman and under that stress she drank
00:03:43
alcohol and took prescription drugs and
00:03:44
when she did that she became very
00:03:46
violent. So I took the brunt of that and
00:03:48
then figured out how to manage her
00:03:49
emotions basically. Uh it's where all my
00:03:52
beginning training really happened and
00:03:53
yet at the same time she was loving it.
00:03:55
She pushed me. She believed in me. Uh
00:03:57
she wanted me to be something. So she
00:03:59
influenced my life in so many beautiful
00:04:00
ways. And then probably what changed my
00:04:02
life the most though is my forefather
00:04:04
especially made it clear no one gives a
00:04:07
damn about anybody else. We lived in a
00:04:09
um what I thought was an upper class uh
00:04:12
community or city but we were on the
00:04:14
other side of the tracks. It was lower
00:04:15
middle class and we were you know
00:04:17
literally right by the railroad tracks
00:04:18
where the worst of the worst live so to
00:04:20
speak. And so we're kind of looked down
00:04:22
on. And so it really looked like nobody
00:04:24
cares. And then the thing that changed
00:04:26
my whole life a single event was a knock
00:04:28
on the door on Thanksgiving. We had no
00:04:30
money, no food. When I say no food, we
00:04:31
had crackers and peanut butter, but not
00:04:33
a Thanksgiving dinner, right? And uh my
00:04:35
dad has been mom are screaming each
00:04:37
other through a door and my dad had lost
00:04:39
his job. You get the knock of the door
00:04:42
and I go open the door and there's this
00:04:43
tall guy standing there with two bags of
00:04:45
groceries, one in each hand, and at his
00:04:47
feet he had an uncooked frozen turkey in
00:04:49
in a pan, you know. And he said, "Is
00:04:51
your father here?" And I was like, "Just
00:04:53
one moment." You know, and I was like,
00:04:55
it was Christmas morning. So, I go to my
00:04:57
dad and I go, "Hey, Dad, there's someone
00:04:58
at the door for you." And he goes, "Who
00:04:59
is it?" And I said, "I don't know. It's
00:05:01
for you." He goes, "Well, you answered."
00:05:02
I said, "I already did. It's for you."
00:05:03
So, he goes over there and I'm waiting
00:05:05
like with such excitement for him to
00:05:07
open the door. And he saw this man and
00:05:08
he was not happy. He looked at this man
00:05:11
before the guy say a word and he said,
00:05:13
"We don't take charity." And he went and
00:05:15
slammed the door on the guy. But the man
00:05:17
had leaned in because of the groceries
00:05:19
and it hit his shoulder and it bounced
00:05:20
off, which made my dad even matter. And
00:05:24
they said, "Sir, sir," he said,
00:05:25
"Somebody knows you're having a tough
00:05:26
time. Everyone has tough times. They
00:05:28
want you to have this food for your
00:05:30
family for Thanksgiving." He goes, "I'm
00:05:31
just the delivery guy." And my father
00:05:33
said, "We don't take charity." And he
00:05:34
pushed the door again. But this time,
00:05:36
because the guy's leaning, his foot now
00:05:38
has stepped in. It hit his foot and
00:05:39
bounced off. And then now my dad's
00:05:42
getting more fired up. And I'm standing
00:05:44
looking at this whole thing, and it's
00:05:45
like a car crash happening. And the guy
00:05:49
said something to my dad. I thought my
00:05:50
dad was going to punch him in the face.
00:05:52
He didn't say it meanly. He said, "Sir,"
00:05:54
he said, he saw me. He said, "Don't make
00:05:56
your family, you know, suffer because of
00:05:58
your ego."
00:06:00
And I can still see it like yesterday.
00:06:01
My dad's veins on both sides of his neck
00:06:03
were just pumping and he was red as can
00:06:05
be. And then he just dropped his
00:06:07
shoulders. He took the groceries. He
00:06:09
slammed it on the table and he slammed
00:06:11
the door. And he never even said thank
00:06:12
you. It took me maybe a decade to
00:06:15
eventually figure it out. And it became
00:06:17
a very useful and distinction for me
00:06:18
about how he and I process that day
00:06:21
differently because I believe there's
00:06:22
three decisions you make every moment of
00:06:24
your life. You're making them right now
00:06:25
if you're listening to me and so is your
00:06:26
audience. The first one is what are you
00:06:28
going to focus on? You're going to be
00:06:30
focused on what happened yesterday, what
00:06:31
you're going to have for lunch, what I'm
00:06:32
saying, how it relates to you. There are
00:06:34
millions of things you can focus on. But
00:06:36
you don't experience life. You
00:06:38
experience the life you focus on. And
00:06:40
most of us are distortion deletion
00:06:42
creatures. Our brains don't take it all
00:06:44
in consciously. it's too much. So our
00:06:47
brains delete things. We distort things.
00:06:49
We generalize things so we can make it
00:06:51
through our lives. And so if you don't
00:06:53
control your focus, you react. And that
00:06:56
day, my dad's focus was the fact he not
00:06:59
fed his family. It wasn't hard to figure
00:07:00
out. He said it over and over again
00:07:01
after after he slammed the door. And my
00:07:04
focus was, "Wow, there's food. What a
00:07:06
concept." You know, I was excited. But
00:07:08
the second decision you make every
00:07:09
moment, the minute you focus on
00:07:10
something, your brain has to figure out,
00:07:11
what does this mean? Is this the end or
00:07:14
the beginning? Is this person dissing
00:07:16
me? Is they are they challenging me? Are
00:07:19
they coaching me? Are they loving me?
00:07:22
And whatever meaning you give, it
00:07:23
produces emotion. And out of that
00:07:25
emotion, you make the third decision.
00:07:26
What am I going to do? And that day, I
00:07:28
know the meaning my dad did. It wasn't
00:07:30
just that he didn't feed his family.
00:07:31
It's that he was worthless. You know, I
00:07:33
can't even feed my family. And he
00:07:35
muttered all this stuff continuously.
00:07:37
But I I took that as stranger's care. It
00:07:41
completely violated everything I had
00:07:43
experienced in my life up until that
00:07:44
point. And my brain was like, if a
00:07:46
stranger doesn't even want credit for
00:07:47
this and they fed my family on
00:07:49
Thanksgiving,
00:07:51
I got to care about strangers. And so
00:07:53
what I decided to do is someday I'm
00:07:54
going to I'm going to do this for
00:07:55
others. And so when I was 17, I went out
00:07:58
and I uh I didn't have a lot of money,
00:08:00
but was doing okay. And I went to a
00:08:01
grocery store and I told the manager
00:08:03
what happened in my life and I said, "I
00:08:04
want to feed two families. Help me out.
00:08:06
Give me a discount." And he gave me 10%
00:08:08
off. And I thought, "Cheep bastard." But
00:08:10
I took it. I had the most enjoyable
00:08:13
shopping. I took two shopping carts and
00:08:14
just filled it up with two families. And
00:08:16
then I um I called this church and I
00:08:19
said, "Who do you know that needs help
00:08:20
but won't ask for it? Won't come for
00:08:22
it." And they gave me two families
00:08:24
names. And so I wrote a little note. I
00:08:26
just put this is a gift from a friend.
00:08:28
Everyone has tough times. I hope you
00:08:30
have a beautiful Thanksgiving and
00:08:31
someday if you can pay this forward. I
00:08:34
didn't use the word pay it forward. I
00:08:35
said do this for someone else. But now
00:08:36
you look at us pay it forward. and I put
00:08:38
love a friend. And then I I realized I
00:08:40
was going to the bario area of the city
00:08:42
and I was like maybe they don't speak
00:08:43
English. So I had a friend of mine write
00:08:44
in Spanish on the back. So I figured I
00:08:46
could flip it over. And I the first
00:08:48
house I went to, it's a little tiny
00:08:50
place. I knock on the door and this
00:08:51
woman about this tall asmatic woman sees
00:08:55
me and sees the food and screams and
00:08:58
then grabs my head and pulls it down,
00:08:59
starts kissing me on the cheek and said,
00:09:01
"No, no, no. Delivery boy, delivery
00:09:02
boy." And she and I and I pull out the
00:09:05
note and I flipped it over in Spanish
00:09:07
and she read it and then she started to
00:09:08
cry and she goes and she started giving
00:09:11
me kissing. I said, "No, deliver." She
00:09:12
goes, "No, gift of God. Gift of God."
00:09:15
And I'm trying not to cry, you know,
00:09:17
just like um I feel like it was
00:09:19
yesterday still. And so, um I the door
00:09:24
opened. It's a tiny little place size of
00:09:26
your kitchen here or reminder of your
00:09:29
kitchen. And um and I I was so excited
00:09:33
to start food down. All a sudden I heard
00:09:34
screams and then next thing I know I'm
00:09:36
hit by one and by another four boys. And
00:09:39
one hit one leg, one hit the other. They
00:09:41
saw the food they went crazy. Um and I
00:09:44
said, "Come help me." You had other
00:09:46
stuff in the van. And when they saw the
00:09:48
pumpkin pie, it was really over, you
00:09:49
know, and we bought all this food in and
00:09:51
it was time to go. And um the father had
00:09:55
left them. I found out later 4 days
00:09:57
before Thanksgiving with no money and no
00:09:59
food. And I'm anyway I'm looking through
00:10:02
the mirror and I just started crying
00:10:04
uncontrollably and I'm like why am I
00:10:06
crying so bad? This is such a beautiful
00:10:07
moment. And I just realized you know my
00:10:11
worst day of my life was really my best
00:10:13
day. That the day that was the most
00:10:16
painful to me cuz that father is the one
00:10:17
who he adopted me. I carry his name. um
00:10:22
that I wouldn't be there that day. I'm a
00:10:24
good human being, but you know, would I
00:10:26
work as hard as I worked to feed other
00:10:28
people? I mean, I'm next year I did
00:10:30
four, then eight, then 12, then I had a
00:10:32
little company. I got my employees
00:10:33
involved. Then I got to a million
00:10:35
people, two million people. And then
00:10:36
about 12 years ago, I decided I want to
00:10:38
throw I want to feed a billion meals
00:10:40
here in the United States in 10 years.
00:10:42
And so, it's grown and grown and grown,
00:10:44
all from not being fed. And so, I I I
00:10:48
see it as a blessing. I see. I always
00:10:50
try to help people say, "How could you
00:10:51
turn your worst day into your best day?"
00:10:53
That's when life is really magical.
00:10:55
>> How many years has it been since you met
00:10:57
that young mother with her four
00:10:58
children?
00:10:59
>> I was 17. I'm going to be 66.
00:11:02
>> Wow. 50 years.
00:11:04
>> Yeah.
00:11:06
>> And it still brings you to tears to
00:11:07
recount that.
00:11:08
>> It really does.
00:11:09
>> Why? Why is that?
00:11:11
>> Um I have a I hate suffering. I've
00:11:15
suffered myself and so I hate to see
00:11:16
anybody suffer. And so I'm unbelievably
00:11:20
driven to end suffering where I can to
00:11:22
help anyone do that. Whether it be
00:11:23
hunger or emotional hunger or depression
00:11:25
or sadness or relationship or I just I
00:11:28
don't know what it is. I just I love
00:11:29
human beings. I hate suffering and I
00:11:31
hate and I love to see when somebody
00:11:33
awakens to who they are. And we all are
00:11:35
so much more than we ever you know
00:11:39
perceive oursel to be. But many times
00:11:41
you don't discover that until you have
00:11:42
to. I like to try and show people how to
00:11:44
do it. So I have to wait till life hits
00:11:46
them. you know, anything you can
00:11:47
imagine. We're all going to go through
00:11:48
extreme stress in our lives, but how do
00:11:51
you do stress or distress? Use you. And
00:11:53
so, my whole thing is help people show
00:11:55
them how to use stress. Cuz I don't care
00:11:57
how good a person you are. I don't care
00:11:59
how spiritual or religious you are. I
00:12:01
don't care how smart you are, how rich
00:12:03
you think you are. Every human being is
00:12:06
going to go through extreme stress
00:12:07
multiple times in their life. And the
00:12:09
real question is, what are you gonna do
00:12:10
with it? And the first thing is, if
00:12:11
you're going through hell, keep going.
00:12:12
But if you keep going, you discover
00:12:14
number one how strong you really are.
00:12:16
Cuz if you don't give up, you'll
00:12:17
discover who you are. The second thing
00:12:19
you find out is who your real friends
00:12:20
are. Cuz when things aren't so great,
00:12:22
you get to see who those are. And then
00:12:23
third, it almost gives you like an
00:12:25
inoculation to future stress. Cuz like I
00:12:28
had a friend that was shot down in
00:12:30
Vietnam and was in a prison there for
00:12:32
seven years in solitary confinement. And
00:12:35
um Captain Coffee is his name. And I
00:12:38
remember I met him later in life and he
00:12:39
was going through this tough thing with
00:12:40
the IRS and it was so unfair. It took
00:12:42
him three years. He got his money back.
00:12:43
But I said, "Doesn't that drive you
00:12:45
crazy?" He goes, "After being with the
00:12:47
North Vietnamese," he goes, "You know,
00:12:48
what could the IRS do to me?" You know,
00:12:50
so I think those pieces are there. But
00:12:52
everyone gets called on the journey.
00:12:54
Most people try to resist it, but that
00:12:56
journey, that's what the call is. It's a
00:12:58
call to grow. So I'm I'm big on change
00:13:02
your story, change your life. And I'm
00:13:04
big on understanding the narrative of
00:13:05
where you are in the story of your life.
00:13:07
Because if you understand where you are,
00:13:08
it gives context. It gives meaning and
00:13:10
it doesn't make you feel overwhelmed.
00:13:12
>> Had your mother not suffered in such a
00:13:14
way, do you think this would be so
00:13:15
important to you had you not observed
00:13:17
that suffering?
00:13:18
>> Yeah. No, I I I I've often said I'm like
00:13:21
I said earlier, I think I'm I'm a good
00:13:23
human being. I think I still to help
00:13:24
people, but would I providing 62 billion
00:13:26
meals and working around the clock on
00:13:28
top of, you know, my 114 companies and
00:13:31
all that? No, I don't think I would. And
00:13:33
that hunger comes very often from pain.
00:13:36
But pain's not enough to keep you going.
00:13:38
Pain only goes so far. You've got to
00:13:40
find something that it's like I I tell
00:13:43
people there's two types of motivation,
00:13:44
right? There's push motivation. You
00:13:46
know, you're making something happen.
00:13:48
And I have enormous willpower. I'm sure
00:13:50
you do. Most of the people we probably
00:13:52
interact with have great willpower,
00:13:53
right?
00:13:54
>> But there's still a limit to it. But
00:13:56
there's no limit to pole motivation.
00:13:58
Pole is there's something so magnificent
00:14:00
you want to serve something that you
00:14:02
care about more than yourself. That's
00:14:04
where all the energy in life comes from.
00:14:06
You know what's in your heart and your
00:14:07
soul. What wakes you up in the morning
00:14:09
and makes you go. And I think if I
00:14:11
hadn't had the pain, I don't think I
00:14:13
would have been sensitized. But I also
00:14:15
if I hadn't felt the pleasure of serving
00:14:18
and seeing impact on such a large scale,
00:14:21
then you know, you'd be limited because
00:14:22
you listen, meeting your own needs is
00:14:24
not that hard. Like I my biggest beef
00:14:27
with right now is since co is this whole
00:14:28
self-care revolution we've got. I mean,
00:14:31
you got to take care of yourself. Don't
00:14:32
get me wrong. I take care of myself. And
00:14:34
you know, you get weaker and weaker the
00:14:36
more you focus on yourself. The human
00:14:38
mind is always going to figure out
00:14:40
something that isn't good enough. But
00:14:42
when you're serving, you're not there.
00:14:44
Like your mind's not there. You're with
00:14:46
the people. You're with what you're
00:14:48
doing. And it's the escape from the
00:14:50
mind's reductionism. And so I really
00:14:53
believe that people the secret to life
00:14:56
is to find something you care about more
00:14:57
than yourself that gives you that pull
00:14:59
motivation. And then you're never going
00:15:00
to lack for energy. You're never going
00:15:02
to lack for passion. You're never going
00:15:03
to lack for anything. And you're going
00:15:05
to have a life that's extremely
00:15:06
meaningful. It's not happy every moment
00:15:08
there. They're not meant to be. If you
00:15:10
smile, have you ever smiled so much face
00:15:11
hurt?
00:15:12
>> You know, we need variety. So you But
00:15:14
meaning that's something you can find no
00:15:16
matter what.
00:15:18
>> I asked you before we started recording
00:15:20
um a question I almost never ask any of
00:15:22
my guests, which is what is the thing
00:15:23
that we should be talking about the
00:15:25
most? and you told me, you know, shortly
00:15:27
after um what your answer was, but you
00:15:29
know, even shortly after that, you then
00:15:31
went on to talk to me about how you're
00:15:33
driven to end suffering. Now, if I
00:15:35
compare these two answers, the answer
00:15:36
you gave me to the question I asked
00:15:38
about what's the most important thing
00:15:39
for us to be talking about and your
00:15:41
second point about your desire to end
00:15:42
suffering, there's probably some kind of
00:15:44
overlap.
00:15:44
>> There is. Yeah. So, if I were to ask you
00:15:46
just for because we weren't recording
00:15:47
then, what you think maybe the most
00:15:49
consequential thing we should be talking
00:15:51
about right now is as it relates to
00:15:53
suffering and everything that's going on
00:15:54
in society, what would that answer be?
00:15:56
>> I think it's uh AI, but it's not just
00:15:57
AI, it's nanotechnology, it's how
00:15:59
technology, the rapid change in
00:16:02
technology and if you don't believe it's
00:16:04
going to destroy humanity and it's going
00:16:06
to liberate us from a lot of labor, if
00:16:08
you believe that, the ones that promote
00:16:10
that concept. If that does happen and we
00:16:13
displace this many jobs in this short a
00:16:15
period of time, jobs are not just money.
00:16:17
Jobs are meaning. It's not the only form
00:16:19
of meaning, but it's meaning. So, it's
00:16:21
like you talk about, well, we'll do give
00:16:23
people UBI and okay, I think you might
00:16:26
have to because the changes are going to
00:16:27
happen so rapidly. Like I said, you
00:16:29
know, farming, 80% of us were farmers
00:16:32
150 years ago. Now, it's 3%. We feed the
00:16:34
world. That's a long transition. Uh, I
00:16:37
think I mentioned to you off the air
00:16:38
here, I was visiting with President
00:16:39
Obama 10 years ago and towards the end
00:16:42
of his term there and I was saying,
00:16:44
"Hey, I just got to talk to you. You
00:16:45
know, you inherited a pretty tough
00:16:46
economy from the original 2008 explosion
00:16:49
breakdown. We lost 8 million jobs." So,
00:16:51
I said, "There's technology coming right
00:16:54
now that we can predict is going to
00:16:55
displace more than those 8 million
00:16:57
jobs." And I talked to him at that time
00:16:59
just about I said, "Just take one like
00:17:00
self-driving cars." We were just
00:17:02
starting to come out. I said, "In the
00:17:04
next 10, 12, 13, 14 years, they're going
00:17:07
to become ubiquitous." And I said,
00:17:09
"There's 8 million truck drivers, Uber
00:17:11
drivers, and taxi drivers. And are you
00:17:15
doing anything to retool them?" I said,
00:17:16
"Because
00:17:17
>> just in the US,
00:17:18
>> just in the US." I said, "Because if you
00:17:20
don't, think about this. If I'm a
00:17:21
business person and I can hire a person
00:17:23
to drive a truck only eight hours a day,
00:17:25
I have to pay for the healthcare, which
00:17:26
gets more expensive every year. Um,
00:17:28
they're going to [ __ ] at me about
00:17:29
things. And I can buy a truck that can
00:17:31
drive 24 hours a day. My insurance is
00:17:33
cheaper because it doesn't make mistakes
00:17:35
and I can depreciate the asset. Am I
00:17:38
going to hire anybody? I said, so those
00:17:41
jobs going to go that's 8 million.
00:17:42
That's one sector. We could look at
00:17:44
pharma. There's so many industries
00:17:46
affected. So I said, we've got to retool
00:17:48
those people now where there's 10 years
00:17:50
to gear them up because these are not
00:17:51
people that are going to do it on their
00:17:52
own and they're going to be shocked. The
00:17:54
shock to their system. The loss of
00:17:56
dignity of of being in control agency of
00:17:58
their own life, of their own job, of
00:18:00
their own direction is huge. And if you
00:18:03
go back to like the Ludites, you know,
00:18:04
you're from the UK, right? You must know
00:18:06
your history there. 1800s, you know,
00:18:08
Merkantile, they come up with these
00:18:10
machines and how did people react? And
00:18:11
by the way, this story is the same
00:18:13
across history. We have a radical change
00:18:16
like this. All these people are
00:18:17
displaced and what did they do? They
00:18:19
rioted. They took hammers and they
00:18:21
destroyed those machines. They
00:18:23
threatened to kill the owners of those
00:18:25
companies and some were shot and killed.
00:18:27
They blew up and firebomb places. And
00:18:30
what did the UK uh you know do about
00:18:32
this? They passed a law in the first
00:18:34
year of this of these ludites saying you
00:18:36
destroy machine, it's capital
00:18:38
punishment. They hung people because
00:18:41
they couldn't have them destroy the
00:18:42
growth of the of the economy, right? And
00:18:44
guess what? 15 years later, the same
00:18:46
thing happened again with the thrashers.
00:18:48
thrasher machines that were used for
00:18:50
wheat and they lost all the jobs and the
00:18:52
people and the government overreacted.
00:18:54
I'm not trying to be overly dramatic,
00:18:56
but if anything this transition is just
00:18:58
going to be smooth by us doing nothing,
00:19:00
they're wrong. And the problem is, as I
00:19:02
mentioned to you before, I think the
00:19:03
leverage is not in favor of us taking
00:19:07
care of society. The leverage is the
00:19:09
carrot and the stick. The carrot is I
00:19:10
can make a trillion dollars if I have
00:19:12
the right LLM or, you know, if I get to
00:19:15
artificial general intelligence. Who
00:19:16
knows? And if we don't do it, China's
00:19:20
going to do it. That's the stick. And
00:19:21
then they're going to run the world. So
00:19:23
there's no focus on safety virtually, as
00:19:25
you well know. And there's certainly no
00:19:27
focus on what's happening with these
00:19:28
jobs. Right now, high school students
00:19:30
are getting jobs more than college
00:19:32
students for the first time in 50 years,
00:19:35
right? You see the displacement. You
00:19:37
know, you got friends just like I do.
00:19:39
Mark Benoff's one of my dear friends.
00:19:40
They let go of like what was it? I think
00:19:42
it was was it 5,000 customer service
00:19:45
agents and now it's done with AI now.
00:19:47
Now he wants to elevate them to other
00:19:48
jobs. So we have to look at what this
00:19:51
means to our society. We have to
00:19:53
anticipate what this means and we've got
00:19:54
to retool not just the jobs but the
00:19:57
psychology because people talk about a
00:20:00
post-work world. You hear people talk
00:20:02
about this all the time. Elon, people
00:20:04
like that. They labor is not like
00:20:05
electricity. You just take it for
00:20:06
granted. It's so cheap. It's so easy.
00:20:08
Well, if that's true, and he's talking 3
00:20:10
to 5 years, and a lot of people say
00:20:11
Elon's early, he usually is uh in his
00:20:14
predictions, but Ray Kerszwell is a good
00:20:16
friend of mine. He's the most accurate
00:20:17
predictor of technology in history. And
00:20:19
he's been saying 2029 for almost 20
00:20:22
years is when we have artificial general
00:20:24
intelligence. If you go to Hinton, I
00:20:26
think you've interviewed Hinton, haven't
00:20:27
you? Right. So, he's the longest. He's
00:20:29
saying 2030 to 2040. He's given us a
00:20:31
little more room. In the next 3 to 10
00:20:32
years, this is going to happen. How are
00:20:34
we prepared for this?
00:20:36
And so this is the questions I'm trying
00:20:38
to bring up to people that have
00:20:40
influence to say if you're in business,
00:20:42
you got to take a look at this. If
00:20:43
you're in government, you got to take a
00:20:44
look at this. And so I I just got um
00:20:46
they haven't announced yet, but I just
00:20:48
got selected to be on the federal
00:20:50
advisory committee for the president and
00:20:53
for the health and human services and
00:20:54
I'm on the mental health side and I'm
00:20:56
hoping to use that position to bring
00:20:59
more of government's focus into this
00:21:01
category as well because it's it's got
00:21:02
to be addressed
00:21:03
>> when we recite these. And that's by the
00:21:05
way the answer to your question is and
00:21:06
that's suffering.
00:21:07
>> That's suffering at the highest level.
00:21:09
Not just financial suffering. That's
00:21:10
emotional suffering. That's loss of
00:21:12
identity suffering. If I am a coder, I
00:21:15
am a truck driver and I lose who I am.
00:21:17
Now I just want to say one last thing.
00:21:20
We've already been in a postwork world
00:21:22
because I one person said to me
00:21:23
recently, well, for 4,000 years we tied
00:21:26
our identity to our work. I said, no,
00:21:27
Americans all go, what do you do? Not
00:21:29
everybody in the world does that. And
00:21:32
for 4,000 years, our connection post
00:21:34
before the agricultural revolution was
00:21:37
really what tribe we're connected to.
00:21:39
And our sense of significance was maybe
00:21:41
our courage in battle, not our financial
00:21:43
component. Or maybe it was our
00:21:46
creativity, our poetry, our storytelling
00:21:48
capacity, or maybe it was our
00:21:49
generosity. Um maybe it was our wisdom.
00:21:52
So we can find other things to have
00:21:54
meaning besides a job. But if you don't
00:21:56
take a culture that's been conditioned
00:21:59
for 200 years to think a certain way,
00:22:01
we're going to have a lot of pain. And I
00:22:03
would like to see us have less of that
00:22:05
if we could. And I'm only one person,
00:22:07
but I'll do my best to help people make
00:22:09
that transition.
00:22:10
>> It's funny because when we think about
00:22:11
those historical examples of transition,
00:22:14
I for many reasons think this is even
00:22:16
more extreme.
00:22:17
>> I agree.
00:22:17
>> Because you have intelligence and you
00:22:19
have you've basically disrupted both the
00:22:20
muscles and the mind. But you know if
00:22:22
the reason it's going to explode even
00:22:23
faster is because we're moving from LLM
00:22:25
to now actually studying visually what's
00:22:27
happening in the real world. And when
00:22:29
robots do that then the game changes
00:22:31
their tempo of learning. And just think
00:22:33
about this. You and I are having a
00:22:34
conversation. I picked up one of your
00:22:36
books here and I'm reading through your
00:22:36
book. So I want to get a feel for who
00:22:38
you are and everything else before I
00:22:39
came here. I've seen some of your videos
00:22:40
but and I know like I really enjoyed it.
00:22:42
But I had to go get that. I had to take
00:22:45
a couple hours to dig through that. You
00:22:46
and I have a conversation. If either one
00:22:48
of us learn something we're a machine.
00:22:51
every machine knows it instantly. You
00:22:52
push one button and they have all of
00:22:53
that knowledge. There's none of this
00:22:55
word transfer. It's just it's now. So,
00:22:58
people don't realize what this really
00:22:59
means. And when you're learning from the
00:23:01
real world, not just LLMs, right now,
00:23:04
you and I are our brains are predictive
00:23:05
devices. They're predicting what is
00:23:08
going to happen next to the best of our
00:23:09
ability. And we're trying to close that
00:23:10
gap as much as we can or we get jolted.
00:23:12
Well, think how predictively that's
00:23:14
going to do to people's heads when all
00:23:16
of a sudden their labor is not needed.
00:23:18
>> And it's no longer blue collar labor,
00:23:20
which is what people thought it would
00:23:21
be. It's white collar labor. I mean,
00:23:22
like my financial I have a lot of I have
00:23:26
uh I own 95 different private equity
00:23:28
firms. I have own the firms, not the
00:23:29
actual funds, right? So, I get to do and
00:23:31
20 of them and I got pieces of all of
00:23:33
them. So, they're biggest in the world.
00:23:35
And so, I get to take a look at some of
00:23:37
the things that are happening so fast.
00:23:39
And I look at all those jobs and I see
00:23:41
people in those industries and quantum
00:23:44
is taking it took over maybe five years
00:23:46
ago. I've seen the shrink in these
00:23:48
offices from staffs the guys who are
00:23:51
making 5 million $10 million a year that
00:23:53
are now unemployed. Right? It's not just
00:23:55
the blue collar worker. It's everyone.
00:23:57
So you're right. This has never happened
00:23:58
before in history. And what's being done
00:24:00
about it?
00:24:01
>> More money's been put into it to
00:24:03
accelerate it.
00:24:03
>> The carrot and stick, the trillionaire
00:24:05
and China, those two pieces are driving
00:24:07
it all. And a few people are trying to
00:24:09
hammer like Hinton and a few other
00:24:10
people. We got to work on safety here so
00:24:12
it doesn't eliminate the human race. And
00:24:14
I'm not a reactionary person, but you
00:24:16
know of what is it 25 30% of them people
00:24:19
that work in AI say that they think it
00:24:20
could potentially do that. I mean like
00:24:22
you could use electricity to kill people
00:24:24
or light up a city. So all technology is
00:24:26
that challenge. But this is a different
00:24:27
technology. This is a technology that
00:24:29
keeps learning can replicate itself.
00:24:31
Right now they don't even know how some
00:24:32
of this actually works. They don't know
00:24:34
how the AI is actually working. It's
00:24:35
teaching itself. These AIs now have
00:24:37
their own language. I'm sure you know
00:24:38
they're talking no longer in English to
00:24:40
each other. And you know, I'm sure
00:24:42
you've seen the studies, right, where
00:24:43
they give them information on in the
00:24:45
email and then they say they're going to
00:24:47
shut shut off the AI and it blackmails
00:24:50
them by giving them they g information
00:24:52
about somebody having an affair and it
00:24:53
blackmails them. I mean, it lies. So,
00:24:56
we're we're living in a crazy world
00:24:58
where the opportunity is greater than
00:25:00
any time in his history for us to be
00:25:01
creators. We were created and we're
00:25:03
meant to create and we've got tools to
00:25:05
create like never before. But we we're
00:25:07
going to have to make sure that as we're
00:25:08
doing that, we've got some parameters
00:25:10
around safety and some parameters about
00:25:12
what does it do to society. And I don't
00:25:14
have the perfect answers for it. But I
00:25:15
do know one thing, retooling is the
00:25:17
answer. And I don't believe most people
00:25:19
will be replaced by an AI. They'll be
00:25:20
replaced by somebody who knows how to
00:25:21
use AI.
00:25:23
>> Yeah. One of the things you said there
00:25:24
really blew my mind when I watched a
00:25:26
video from Boston Dynamics this week
00:25:27
where they the guy explained how these
00:25:29
robots are going to learn. And he goes
00:25:30
there's two ways. One way is we're going
00:25:32
to get our factory workers to wear a
00:25:34
suit and every time the factory worker
00:25:36
does something the the all the robots
00:25:39
are going to learn that thing. And the
00:25:40
other thing is he said is if one of our
00:25:43
robots learns something whether it's how
00:25:45
to pick up a book or how to make an
00:25:46
omelette every robot learns it
00:25:48
instantaneously. And my mind was like
00:25:50
wow that is I personally
00:25:55
don't know where this leaves us. to well
00:25:58
neither do I but there are certain
00:26:00
things you know it's leading us towards
00:26:01
you know it's going to lead us to a
00:26:02
great deal of violence because there are
00:26:04
going to be people like have always
00:26:06
happened with technology displaces them
00:26:09
only this is going to be a global event
00:26:11
across multiple areas and not just
00:26:12
drivers of Ubers and truck drivers if we
00:26:15
don't get our act together and have a
00:26:16
plan there's going to be violence for
00:26:18
some period of time there'll be there's
00:26:20
that grief period of loss and that
00:26:22
people go through when something jars
00:26:24
them that much and some people don't
00:26:26
return from that grief. And some people
00:26:28
are going to take this technology and
00:26:29
they're going to go off. It's already
00:26:30
happening now even without AI. There are
00:26:33
more males at home 25 to 35 living at
00:26:36
home with their family not working than
00:26:38
any time in human history including the
00:26:40
depression. Right? There are I think
00:26:43
it's 25% or I think it was 30% I forgot
00:26:46
the number. I just saw it recently of
00:26:47
young men have never approached a woman
00:26:49
to ask her out for a date. They play
00:26:52
video games all day long. their mom does
00:26:54
their laundry and they order Uber Eats.
00:26:56
This is a mass number of people. That's
00:26:59
just the technology of getting somebody
00:27:01
gamified. Imagine with AI. So, some
00:27:04
people are going to go live there and
00:27:05
some people are going to go the Star
00:27:06
Trek route and say, "I'm going to figure
00:27:07
out what makes human existence be here."
00:27:10
But it's not hard to figure out. The
00:27:11
majority are not going to go the Star
00:27:13
Trek route. And so, we've got to have a
00:27:15
bridge because of the time compression.
00:27:17
If this was a hundred years to do it, we
00:27:19
could adjust. There will be more jobs.
00:27:21
There'll be new jobs. There'll be new
00:27:22
time. But it's the time frame that I'm
00:27:24
most concerned about. So when you ask me
00:27:25
what I'm concerned about, that's what
00:27:26
I'm concerned about because it creates
00:27:28
suffering. And it's something that we
00:27:30
can predict is going to create
00:27:31
suffering. And yet I see very few people
00:27:33
in positions of influence and power
00:27:34
doing much about it.
00:27:36
>> So on an individual level, if you were
00:27:38
an 18-year-old Tony Robbins, what would
00:27:42
you be doing at this moment? What would
00:27:44
you be focusing on work-wise? How would
00:27:46
you be designing your life for such a
00:27:47
world?
00:27:48
>> I have five kids and five grandkids,
00:27:50
right? So, I have a 52-year-old daughter
00:27:54
and I have a thanks to CO a 4-year-old
00:27:56
daughter. So, CO was good to me. I was
00:27:58
home. So, um I look at my my especially
00:28:02
my grandkids and my daughter and I say
00:28:05
they're entering a world that none of us
00:28:07
have known before. And so, how do I arm
00:28:08
them for it? And the answer is a couple
00:28:11
of things. Number one, I have to teach
00:28:12
them not to do what most people in the
00:28:14
world do. Most people you talk to of any
00:28:17
even quote successful people, whatever
00:28:19
that means, they're stressed all the
00:28:21
time. Stress. I'm so stressed. You hear
00:28:24
people talk about stress all the time.
00:28:25
It's like they argue about who's more
00:28:26
stressed. And I I look at that and go,
00:28:28
why are they stressed? And the answer is
00:28:30
because they're managing their life.
00:28:33
We're not made to manage circumstances.
00:28:35
We're made to create. We were created by
00:28:37
something. Call it your creator. Call it
00:28:40
the universe. Call it God. Whatever you
00:28:41
want to call it. And we were made to
00:28:43
create. And when we create, we're alive.
00:28:45
When we just try to maintain or manage
00:28:47
or hold on to something, if we're just
00:28:49
caught up in making a living instead of
00:28:51
designing a life, life is a [ __ ] And
00:28:53
that's why so many people have so many
00:28:55
challenges. So, I'm teaching my kids to
00:28:57
be creators and I teach them the second
00:28:59
piece, the most important thing I
00:29:00
believe that's made me successful. And
00:29:02
anyone I've ever interviewed, you
00:29:03
interviewed a million people. You see if
00:29:04
you agree or disagree with me. The three
00:29:07
most important skills in life now are
00:29:09
the ones that allow you to learn more
00:29:11
rapidly. If you learn rapidly, you can
00:29:13
win no matter what happens with the
00:29:15
technology. And what are those three
00:29:16
skills? Number one, the skill of pattern
00:29:19
recognition.
00:29:20
When you can recognize patterns, you
00:29:22
eliminate fear. Fear comes from this has
00:29:24
never happened before. I don't know what
00:29:26
this is. Chaos. Like I hear people all
00:29:28
the time talk about how we've never been
00:29:30
this place politically where here in
00:29:32
America where the most we're going to
00:29:33
have a civil war. The And they don't do
00:29:35
any history whatsoever. I I have these
00:29:37
two placards that I have because back
00:29:38
then they didn't have ads, right? They
00:29:40
had placards and one is from Thomas
00:29:42
Jefferson talking about Adams and one of
00:29:44
Adams about Jefferson and they said
00:29:45
stuff that make Republicans and
00:29:46
Democrats look like they're nice to each
00:29:48
other. I mean it's just unbelievable the
00:29:50
stuff they said. This is a cycle. And so
00:29:53
when you recognize a pattern it gives
00:29:55
you power, potential power at least. The
00:29:57
first power is you're not not afraid
00:29:58
anymore. You go now this is not
00:30:00
something that's never happened. This is
00:30:01
not something that's going to I I can
00:30:03
see this. I can see how this has been
00:30:04
dealt with. What took us from living in
00:30:07
fear, from being hunter gatherers or
00:30:10
trying to survive every day, didn't know
00:30:11
if we're going to survive every day to
00:30:13
being able to stay in one place?
00:30:16
What pattern recognition?
00:30:18
>> I was going to say the seasons, but
00:30:20
>> you got it.
00:30:20
>> Really?
00:30:20
>> That's it. The seasons. I figured you
00:30:22
got the seasons. Because before that,
00:30:25
you could do the right thing at the
00:30:27
wrong time and you get pain. And three
00:30:31
of the four seasons are the wrong time.
00:30:34
So once we figured out, oh my god, if I
00:30:36
plant in the spring and I take care
00:30:38
through the hot summer, I get this big
00:30:40
reaping and if I hang on to some of it
00:30:42
to make it through the winter, I can
00:30:44
live here. I don't have to worry. All my
00:30:45
fear disappears. So we have the minute
00:30:48
we understood seasons, it changed
00:30:49
humanity. And by the way, there's the
00:30:51
seasons to your life. You could say 0 to
00:30:54
21 is springtime. Springtime. How hard
00:30:57
is it for something to grow in
00:30:58
springtime? If you start a business in
00:31:00
an economic spring where everybody's
00:31:02
optimistic, you think you're a genius,
00:31:04
you're just in the right season, right?
00:31:06
>> So 0 to 21, you're taken care of. And
00:31:09
that season, you grow like crazy.
00:31:11
Somewhere around in roughly, and
00:31:13
everyone's different, 21, 22 years old,
00:31:16
you go the next stage, 22 to 42, and
00:31:19
that's your summertime. That's the
00:31:20
testing period of your life. What
00:31:22
happens? You are 21, you've heard all
00:31:24
this stuff, and now you go, you know
00:31:26
what? I don't know if I believe this
00:31:27
[ __ ] I want to see what I believe.
00:31:28
But I'm going to test all history, all
00:31:31
studies of psychology show this is the
00:31:32
most difficult time in most people's
00:31:34
lives, right? 22 to 42. So if you're in
00:31:36
that range and you're listening, I love
00:31:38
you. Hang in there. You know, this is
00:31:40
this is your ground. If you keep
00:31:42
growing, this is a great time. All
00:31:43
right? Somewhere in that range, you make
00:31:46
a transition. Somewhere around 30, 35,
00:31:49
you're 33, you just got engaged.
00:31:51
Congratulations. Right? You start to
00:31:53
move towards a family. You start to have
00:31:54
those experiences. I'm sure yours will
00:31:56
be very successful. many aren't. Right?
00:31:59
So at 42 43 to 63, that's the fall. If
00:32:04
you planted in the spring, right, and
00:32:07
you worked your tail off during that hot
00:32:09
summer, now you can do more with your
00:32:12
pinky than working around the clock. You
00:32:14
know more people, you have
00:32:15
relationships. You recognize the
00:32:17
patterns. You know what's going on. It's
00:32:19
nothing's really a shock or surprise to
00:32:21
you. You're more strategic. You're more
00:32:23
efficient or more elegant. You have more
00:32:26
choices. um you've learned a lot of
00:32:28
lessons if you grew. Now, if you didn't
00:32:29
plant in the spring and work hard in the
00:32:31
in the summer, you're going to weep in
00:32:32
the fall, not reap in the fall, right?
00:32:34
But so now this is this is your power
00:32:36
period. This is when most people earn
00:32:37
the most money in their life if they're
00:32:38
going to grow because they've
00:32:39
accumulated knowledge, skills,
00:32:41
relationships, and so forth. And then
00:32:43
the winter is comes back to that 64 to
00:32:47
84 to 104 to the oldest humans 124. That
00:32:51
period is a transition period to where
00:32:54
you become a real leader because you're
00:32:56
no longer, you know, in that 22 to 42,
00:32:58
you're trying to prove yourself to
00:32:59
yourself or maybe other people or both.
00:33:02
But there's a point when you get into
00:33:03
your power group. You know who you are
00:33:05
by the time you get into this last
00:33:06
season, this, you know, 64 to 84, 104,
00:33:10
124, you know who the f you are. I mean,
00:33:13
and and you you want people to like what
00:33:15
you do, but if they don't, it's like,
00:33:17
you know who you are. You don't give a
00:33:19
[ __ ] I've just entered that season
00:33:21
myself. I'm about to be 66 in a few
00:33:23
weeks and um it's the most fulfilling
00:33:26
season of all. Um it's mindbgggling. I
00:33:28
wouldn't believe that when I was your
00:33:30
age. That's why I'm sharing it. It's if
00:33:32
you're healthy, if you're fit, if you're
00:33:34
strong. Um if you don't do that, then
00:33:35
it's can be a [ __ ] that time. But if
00:33:37
you're healthy and strong, you have 40
00:33:39
year relationships, 35 year business
00:33:41
relationships. You have friends that
00:33:44
adore you and love them and you're it's
00:33:46
unbreakable. It's unshakable. you have
00:33:48
an intimate relationship or a family or
00:33:50
husband and wife relationship if you've
00:33:52
built to that point that is beyond
00:33:54
anything you could have dreamed of or
00:33:55
hoped for. You wake up every day and you
00:33:57
know that life is a gift and you want to
00:33:59
give back even more. Like you're more
00:34:01
driven than you were when you were in
00:34:03
the 22 to 42 stage. Those are the
00:34:06
seasons. There's one more. Your seasons
00:34:08
of history and your season of history
00:34:11
shapes how you shape your life. So you
00:34:14
can look at a thousand years of Roman
00:34:16
history. I'm very much in history and
00:34:17
500 years of Anglo-American history. Um,
00:34:20
and you start to see patterns. In fact,
00:34:22
I'd recommend for everyone there's a
00:34:23
book called Generations. Have you read
00:34:25
it?
00:34:25
>> No.
00:34:26
>> When I was working with President uh
00:34:27
Clinton
00:34:29
in those days, I worked with President
00:34:30
Clinton. I went across the other side
00:34:33
and worked with the speaker of the house
00:34:35
Gingrich. I on the same day on Clinton's
00:34:38
on on his desk on the resolute desk was
00:34:42
this book generations. And I asked him
00:34:44
about it and he told me about how it
00:34:46
it's amazing. It shows how history is
00:34:48
somewhat predictable and why the cycles
00:34:50
are generated by different generations,
00:34:52
how we react the way we're we grew up.
00:34:55
And then I go over to Gingrich's office
00:34:58
and he's a historian. He's got it on his
00:34:59
desk.
00:35:00
>> It's a pretty thick book, good size
00:35:01
book. My point is it if you want to
00:35:04
navigate your life, you need pattern
00:35:06
recognition so you don't go in reaction.
00:35:08
And one thing is to understand seasons
00:35:10
are a great pattern. They freed us.
00:35:13
There are seasons of your life. You
00:35:14
should think about this season. What's
00:35:15
this season about for you? What do you
00:35:17
want to extract from this season? And
00:35:18
every season has predictable challenges
00:35:21
and predictable opportunities. And where
00:35:24
am I in the season? Some people go
00:35:26
through their springtime during a war, a
00:35:28
winter time. Some people go through
00:35:29
their springtime in a fall. We all grew
00:35:32
up with different environments. And so
00:35:33
we're shaped by that. And that's why
00:35:35
history's changed. So, but let me finish
00:35:37
the last last piece. I've gone way long.
00:35:38
I apologize. But I said there's three
00:35:40
skills. What What do we need, right?
00:35:42
First one is pattern recognition. The
00:35:43
second one is pattern utilization.
00:35:46
So I watch you like you, you and I both,
00:35:49
we develop companies, took them public
00:35:51
very early ages, made a lot of money and
00:35:53
figured out it wasn't just about money,
00:35:55
right? You know, looking at your
00:35:56
history. You didn't just recognize
00:35:59
patterns, you used them. You saw them in
00:36:01
marketing areas. You saw online
00:36:02
opportunities. You saw things. You
00:36:04
didn't just, oh, now I understand it.
00:36:06
You jumped on it. Anyone who's
00:36:07
incredibly successful in anything, if
00:36:09
they're great at dance, if they're great
00:36:11
at investing in companies, they're great
00:36:13
in running companies, if they're great
00:36:14
in singing, they recognize there are
00:36:17
certain patterns. And then the final
00:36:19
skill, and this is what I'm teaching my
00:36:20
children, is you ultimately want to
00:36:22
become a pattern creator. Take an
00:36:25
example. Same learn to play the piano,
00:36:27
right? Yeah. How do you learn to play
00:36:28
the piano? You got to recognize
00:36:30
patterns. And usually you're taught
00:36:32
someone else's patterns that produce
00:36:33
something beautiful,
00:36:35
>> right? could be Bach Beethoven, it could
00:36:36
be some rock, it could be whatever
00:36:37
you're learning. And so you learn those
00:36:38
patterns and you practice them. You
00:36:40
learn to use them, right? And now you
00:36:42
can produce the same music. There is a
00:36:44
point and I'm sure you've experienced
00:36:46
this already and you're going to
00:36:47
experience a lot more in the next 10
00:36:49
years of your life. You've taken so much
00:36:51
input in, you've recognized so many
00:36:54
patterns that now you come through and
00:36:56
you become the pattern creator. And
00:36:58
that's when you start to become the goat
00:37:00
of your industry, the best of all time.
00:37:03
You look at, you know, Tom Brady's a
00:37:04
friend of mine. Like he made pattern
00:37:07
distinctions no one else made on how to
00:37:09
keep his body strong, one of the most
00:37:10
important ones. So he had the duration,
00:37:12
but also how to read the defense, know
00:37:14
what's happening. Those tools, he
00:37:16
started create his own patterns about
00:37:18
how to deal with that, right? And so
00:37:20
once you create your own patterns, you
00:37:21
bring something to the table that's
00:37:22
never been there before. And when you
00:37:24
make something never been there before,
00:37:25
your value goes through the roof. When I
00:37:27
met Jim Ran, my original personal
00:37:29
development teacher, he changed my life
00:37:32
radically. I went when I was 17 years
00:37:35
old. He Oh, yeah. That's great picture.
00:37:39
That's great.
00:37:41
I love that man. Beautiful man. I I went
00:37:44
What I did was I was working as a
00:37:45
janitor. I'm in high school, sophomore
00:37:48
year, and I had um my mom came home one
00:37:50
day and said, "Uh, we've got a friend
00:37:52
that needs somebody to help move stuff."
00:37:54
And I was always trying to earn some
00:37:56
extra money. And so, and it was the
00:37:58
weekends and I wasn't doing the
00:37:59
janitorial work on the weekends. So, I
00:38:00
said, "Okay, I'll I'll I'll do it.
00:38:02
Volunteer." And my dad said, "Yeah, you
00:38:04
got to find out what he did. He used to
00:38:05
be such a loser. Now he's so successful,
00:38:07
right?" And so, when I went to go see
00:38:09
this guy, you know, I'm a hard worker,
00:38:11
so I worked really hard. And so, he took
00:38:13
me to lunch and he starts asking me
00:38:14
questions. I said, "I want to ask you
00:38:15
questions." And I said, "You know, my
00:38:16
father said, "You used to be such a
00:38:18
loser and now you're so successful.
00:38:19
How'd you change your life? I'm just a
00:38:20
kid." I wasn't trying to be funny or
00:38:22
mean, right? The guy you said your dad
00:38:23
said, "What?" He goes, "Well, it's
00:38:25
true." And he said, 'Well, what changed
00:38:27
my life is I went to a seminar. He goes,
00:38:29
"Yeah, I was, you know, three and a half
00:38:30
hours. His name is Jim Ran." He told me
00:38:31
the whole thing. And he's here in Orange
00:38:33
County. He's coming up to an event
00:38:34
pretty quick. I said, 'Could you get me
00:38:35
in? And he goes, "Yeah." I said, "Well,
00:38:38
how much is it?" He said, " $35? It' be
00:38:41
like $250 in today's money, right?" And
00:38:43
I said, " $35? I'm making $40 a week as
00:38:46
a janitor, right?" He go I said, "I I I
00:38:50
can't do that." He goes, "Well, then
00:38:51
just learn on your own experience and
00:38:53
waste a few decades." I said, 'You
00:38:55
really think it's that valuable?' He
00:38:57
goes, "No, you have to decide if it's
00:38:58
that valuable." And so I remember I I
00:39:01
wrestled with this like it was the
00:39:02
biggest decision of my life, a week's
00:39:03
pay. And and I went in and I heard this
00:39:05
man speak. He said some simple things
00:39:07
like, you know, for things to change,
00:39:08
you got to change. For things to get
00:39:10
better, you got to get better, right?
00:39:11
Interesting things. But at the end, I
00:39:14
was so excited. I went up to him and I
00:39:15
said, I want to come work for you. I
00:39:16
want to learn this. I want to be a part
00:39:17
of this. And he turned to me and said,
00:39:20
"Look, kid." He goes, "Uh, um, you know,
00:39:23
if you want to come work for me, you got
00:39:24
to go through all my programs." And I
00:39:26
said, "What does that mean?" And he
00:39:27
said, "Well, you got to this, this,
00:39:28
this." You know, it was like $1,200 for
00:39:30
just one of the programs for a weekend.
00:39:32
$1,200 is like $10,000 today to give an
00:39:35
idea. $12,000. I'm at the time sleeping
00:39:37
in my car, working as a janitor. My dad
00:39:40
left, my mom kicked him out. Mom's a
00:39:42
strong woman. And then she chased me out
00:39:44
with a knife. She wasn't going to kill
00:39:45
me, but I wasn't going back in that
00:39:46
place. And so I'm like, I I can't I
00:39:50
can't do this. And then said something,
00:39:52
he said, you know, decide. He goes, some
00:39:54
people have to survive, some people
00:39:55
succeed, decide which one you are, and
00:39:57
if you're ready by next Saturday, a week
00:39:59
from Saturday, he goes, um, I'm starting
00:40:01
a training and you can join it, but if
00:40:03
you if you don't have the money for it,
00:40:04
you won't be able to do it. And I
00:40:05
remember leaving thinking, this guy just
00:40:06
wants my money. He's such a jerk. And I
00:40:08
was so angry. But then in my head, I was
00:40:10
like, he's right. He's right. You know,
00:40:11
I've always gotten what I had to have. I
00:40:13
haven't had to have much. And so I
00:40:16
started going to banks. I walked in this
00:40:18
place, five banks turned down and I saw
00:40:20
this woman who looked persuadable and
00:40:21
sweet. And her name was uh Mrs.
00:40:23
Williams. This woman looks at me and she
00:40:26
goes, "The bank's not going to loan you
00:40:27
this money." And I'm she's like my fifth
00:40:29
bank. And uh I said, "You don't
00:40:31
understand." And I got all passionate.
00:40:33
She goes, "With this kind of focus and
00:40:35
energy, I think you can do something.
00:40:36
I'd like it to be something good." And
00:40:37
she goes, "Um,
00:40:39
I want to talk to the bank, but if the
00:40:41
bank will ling the money, I will. if you
00:40:45
look me in the eye and you swear to me
00:40:47
I'm never going to have to come find you
00:40:48
and you will take care of this. And I
00:40:50
jumped across, hugged her and kissed
00:40:52
her. She wasn't quite ready for that. I
00:40:54
went to Jim Ran seminar. I went to work
00:40:55
for him. And the first question when I
00:40:58
got finally got a private moment with
00:41:00
him that I asked was, I had four
00:41:02
fathers. They were all good men. They
00:41:05
all worked hard. How come we never had
00:41:07
any money and sometimes no food? I said,
00:41:10
I look over at the school teacher who
00:41:11
makes $35,000 a year, I think, in those
00:41:13
days. And then I see this hedge fund guy
00:41:15
who made a billion dollars in a year. I
00:41:17
said, 'Th that is so unjust.' And he
00:41:19
gave me a lesson that changed my whole
00:41:21
life. He said, Tony, he said, 'You
00:41:23
right. We're all equal as souls,
00:41:26
but we're not equal in the marketplace.
00:41:29
I said, what does that mean? He said,
00:41:31
well, let me ask you a question. Is it
00:41:32
possible someone to make twice as much
00:41:33
money in the same amount of time? Yeah.
00:41:36
Four times, 10 times, 100 times. Yeah,
00:41:38
people do it. How? He goes, you have to
00:41:41
become more valuable. He goes, "If you
00:41:43
go to work at McDonald's, you get this
00:41:44
tiny little income. It's not made to be
00:41:46
an ideal job. It's a first-time job.
00:41:49
Anyone can learn to do it in two hours."
00:41:52
And I've been obsessed about it ever
00:41:53
since. And I that changed everything in
00:41:55
my life. My whole life became how do I
00:41:57
add more value? And so today I have 121
00:42:00
companies and we're doing 12 billion
00:42:03
dollars in business across almost every
00:42:06
industry you can imagine that I'm a part
00:42:08
of. And I couldn't run one company in
00:42:10
the start and you know and make it
00:42:12
successful at 300,000 a year you know
00:42:15
for the revenue all that became in every
00:42:17
industry and I'm a lot of them I'm the
00:42:19
number one in the industry it's because
00:42:21
I'm obsessed with adding value and so I
00:42:23
think that piece is what's missing also
00:42:25
from our youth you're saying what do
00:42:27
they need to do they think I'm here to
00:42:28
get something no life is calling you
00:42:30
what are you going to give not not just
00:42:32
what you want to give but what people
00:42:34
need and so my focus is I give people
00:42:37
what they want. They want to make more
00:42:39
money. They want a better relationship.
00:42:41
But my goal is so I can give them what
00:42:42
they need, which is a life that has more
00:42:44
meaning. And that's one that goes beyond
00:42:46
yourself.
00:42:47
>> It's going to be a stressful period.
00:42:48
>> Yes.
00:42:49
>> To say the least.
00:42:50
>> Um I I think algorithms are actually
00:42:52
making our online experiences more
00:42:54
stressful. I think
00:42:55
>> 100%.
00:42:56
>> Because you know, they're designed to
00:42:56
retain our attention. And the best way
00:42:58
to retain our attention is probably
00:42:59
fear.
00:42:59
>> Yeah. And I think this with myself, I
00:43:01
find myself watching all these [ __ ]
00:43:02
short form videos that are just like
00:43:04
they feel like they're at some level
00:43:07
frying something, depleting something in
00:43:09
me, but they're they're design it's
00:43:10
designed the algorithms to serve me up
00:43:12
the next one that's going to hold me or
00:43:14
scare me or whatever.
00:43:15
>> So in such a world where we're the
00:43:18
algorithms are probably going to, you
00:43:19
know, in the online world, especially
00:43:20
for younger kids, is going to really
00:43:23
>> it's going to is going to be better at
00:43:24
taking hold of us. What are the tools
00:43:26
that I need to deal with this stress and
00:43:28
this angst?
00:43:29
>> The first step to me would be take 15
00:43:32
minutes out of your day and go for
00:43:34
microlearning. Like decide you're going
00:43:36
to learn what matters, right? About
00:43:38
yourself, about AI. We tell people like
00:43:41
you already have habits, right? Most
00:43:42
people are scrolling a good portion of
00:43:44
the day. Give me 15 of those minutes and
00:43:46
let's do microlearning on something, a
00:43:48
new language to stimulate your brain,
00:43:49
philosophy, history, AI, something
00:43:53
pragmatic, something that's valuable.
00:43:55
It's just getting people to have some
00:43:56
habits that you know the 1% growth
00:43:59
metaphor right you know you know 27
00:44:01
times at the end of the year it's like
00:44:03
it's pretty simple all we have to do is
00:44:05
create a new direction if you try to do
00:44:08
it one giant step it's overwhelming for
00:44:10
people that the secret to life is
00:44:11
chunking think of it this way some
00:44:14
people never work out but they eat
00:44:17
easily so I'll say to them why don't you
00:44:19
work out and they'll give me all the
00:44:20
reasons and I'll say but you know you
00:44:22
know I'd have to I'd have to join a gym
00:44:24
and I said okay well tell me what's
00:44:25
entailed and they'll go I got to look up
00:44:27
where the gyms are and then I got to I
00:44:29
got to drive to each of the gyms and
00:44:30
then I got to you know I got to park the
00:44:32
car each place and find it and then I
00:44:33
got to get out and then you know get
00:44:35
hopefully get a pass and then they take
00:44:36
you on the tour and and then they will
00:44:38
sit you down and sell stuff to you and
00:44:39
they got to back in the car and you got
00:44:40
to drive things and then when you go do
00:44:42
it let's say you sign up then you go and
00:44:43
you got to check check in and take off
00:44:45
all your clothes and then they drop and
00:44:47
get wrinkled and then you go work out
00:44:48
and it's sweaty you got to wipe other
00:44:50
people's sweat off and then afterwards
00:44:51
you got to go do a shower and your hair
00:44:53
is messed up and your makeup you got
00:44:54
start all over and everything else and
00:44:56
you got to get the thing and you got to
00:44:57
back out. It's like it's too much work.
00:45:00
What does it take to eat? Well, you just
00:45:01
go. They chunk eating is one thing. They
00:45:04
chunk working out as 29,000 things,
00:45:07
right? So, if you chunk too big, try to
00:45:10
do everything in one bite. It's
00:45:12
overwhelming. And if you chunk it too
00:45:14
small, it's overwhelming. So, there's a
00:45:17
different size for different things. And
00:45:19
if we want to learn and grow, which is
00:45:21
what the secret is to your future is to
00:45:23
become a learning machine about what
00:45:25
matters. Like most people major in minor
00:45:28
things, they know more about some
00:45:31
actresses or actors love life um than
00:45:34
they do or their skin regimen than they
00:45:36
do about their own values and needs and
00:45:38
what makes them tick as a human being.
00:45:39
Today you can learn from the brightest,
00:45:41
smartest people on earth. They're
00:45:42
available. They're available by online.
00:45:44
They're available by by contracting or
00:45:46
coaching them. They're they're
00:45:47
everywhere. There isn't a limit anymore.
00:45:49
There's zero limit except you're
00:45:52
deciding to be a creator and not a
00:45:53
maintainer. He said you're deciding I'm
00:45:55
not just going to manage my life. I'm
00:45:57
going to design and create something cuz
00:45:59
the tools are available everywhere. And
00:46:01
so I'm just one of those.
00:46:02
>> I have a couple of questions based on
00:46:03
what you've just said. The first one
00:46:04
starting at the top was around you
00:46:06
talked about this idea of pattern
00:46:07
recognition uh utilization and creation.
00:46:09
The question I had from that section was
00:46:11
is there a way to get better at pattern
00:46:13
recognition?
00:46:14
>> Yeah. Well, first by understanding it's
00:46:16
the most important key.
00:46:17
>> Okay. Okay. So, it's like if I'm
00:46:18
fearful, what's the pattern I'm missing
00:46:20
here? What's something that could give
00:46:22
me some history to understand that this
00:46:24
isn't random? Like, you know, people
00:46:27
say, "I overeat. I overdrink. I I get
00:46:29
really angry at every you don't overread
00:46:31
every moment. You don't smoke every
00:46:32
moment." What are the triggers that you
00:46:35
use
00:46:36
>> and do you do you recommend people
00:46:37
write? How do they how do they raise
00:46:39
their self-awareness enough to start
00:46:40
spotting these patterns?
00:46:41
>> I believe in diaries. You call it diary.
00:46:43
I call it journals. I believe in
00:46:44
journalism to be able to do that to
00:46:45
guide yourself. But yes, but it's more
00:46:48
than that. You have to you have to not
00:46:50
only make the distinction, but you also
00:46:52
have to have a different state to it.
00:46:54
For example, let's say um let's say uh I
00:46:57
say to you, I know I know um I need to
00:47:01
lose weight. Um I'm going to do it. I'm
00:47:04
going to go on a diet. Um I'm going to
00:47:07
work out. Am I going to do it?
00:47:11
>> No. Because I'm not in the state to do
00:47:13
it. Now, most people are trying to
00:47:14
figure out what to do. And there's
00:47:16
nothing wrong with that. But it's the
00:47:18
wrong sequence because when you think
00:47:20
about what to do, if you've never done
00:47:21
it before, you feel uncertain, you don't
00:47:23
follow through. If you have done it
00:47:25
before, but you don't feel strong
00:47:26
enough, you're not going to follow
00:47:27
through. So, I tell people, if you want
00:47:29
a breakthrough, it's three things.
00:47:31
Strategy, story, state. Most people, if
00:47:34
they want to have a breakthrough, they
00:47:35
want to change their body, you want to
00:47:36
change their life, they look for how to
00:47:38
do it. And that's natural, but it's the
00:47:40
absolute wrong order. And if you do
00:47:42
things in the wrong order, it's like
00:47:44
having the numbers to a phone for
00:47:46
someone and you dial the wrong order,
00:47:47
you don't reach somebody. Or the vault,
00:47:49
right? You got the right numbers the
00:47:50
wrong order, vault doesn't open. Why are
00:47:52
so many people overweight in this
00:47:54
country? Like 60% of the population is
00:47:56
overweight. How is that possible? Is it
00:47:58
because what it takes to be fit and
00:48:00
strong is so incredibly complex? No.
00:48:03
Only the 1% knows. No. It's super
00:48:05
expensive. No, you have to work not to
00:48:07
know what to do. So that the how is not
00:48:09
the problem. So I say strategy story
00:48:12
state that's how you have a
00:48:13
breakthrough. Yes, I'm a strategist. The
00:48:15
right strategy can save you 10 years. I
00:48:17
love that. It's fun. But if I start with
00:48:20
a strategy, you'll listen and go, "Yeah,
00:48:22
that's cool." And you won't do it. The
00:48:24
real problem is the story you have. The
00:48:26
story you have is I've tried everything.
00:48:29
>> The story you have, nothing works. The
00:48:30
story has all the good ones are gone and
00:48:33
I'm gay and they're not or they're gay
00:48:34
and I'm not. It's the story is the
00:48:38
belief you've told yourself over and
00:48:39
over because belief is the invisible
00:48:41
force that controls everything in your
00:48:42
life. And when you have a belief that
00:48:44
you've honed because you're fearful and
00:48:46
you've never done this before, then I
00:48:49
can show you exactly how to do it and
00:48:50
you'll say, "It doesn't work. I've tried
00:48:52
that." Yeah. How many times? How hard?
00:48:54
How many minutes? Right? But what's
00:48:56
behind the story is your state. Your
00:49:00
mental emotional state. If I said to
00:49:02
you, I am going to lose 12 pounds in the
00:49:05
next 6 weeks. There is non-negotiable.
00:49:07
Here's why I do this and this and this
00:49:09
and this. Do you think I'm going to do
00:49:10
it?
00:49:11
>> Yes.
00:49:11
>> You bet your ass I'm going to do it.
00:49:13
Right. You can feel the state.
00:49:14
>> Yeah.
00:49:15
>> So, people are usually trying to figure
00:49:16
out how to do something and they got a
00:49:18
story about it when what they need first
00:49:19
is the state. When you go in the right
00:49:21
state, have you had this happen where
00:49:22
you get in a flow and and something
00:49:24
comes through? You're hitting a tennis
00:49:25
ball or you're doing or you're speaking
00:49:27
and at the end of you're like, "That was
00:49:29
pretty awesome. I did that. How'd I do?
00:49:31
I don't know. That [ __ ] just flowed.
00:49:32
That was pretty awesome, right? You're
00:49:34
in a peak state. I put people in a peak
00:49:37
state while they're doing the things
00:49:38
we're talking about.
00:49:40
>> So, what do you do right before you come
00:49:41
out on stage? And what can anyone
00:49:43
listening at home do before the big
00:49:44
meeting, the big moment in their life or
00:49:46
really like on a daily basis to
00:49:49
configure our state?
00:49:50
>> The first thing I do, my little daily
00:49:51
routine is I go out, I use the jacuzzi
00:49:54
for a moment to open my body up and
00:49:55
everything else and then I go on the
00:49:56
cold plunge. And I've been doing that
00:49:57
for 18 years now. Everybody talks about
00:49:59
it, but I go into that cold plunge. And
00:50:02
the secret though is I don't negotiate
00:50:03
with myself. I go on the cold plunge for
00:50:05
both the health purposes because it
00:50:06
floods your body, right? Completely. But
00:50:08
the the real value is is the mental
00:50:11
discipline of I don't go, okay, I'm
00:50:14
ready. And I don't get in one just lie
00:50:15
lying here. I dunk under. I jump in. Not
00:50:18
one that goes above my head. I go under
00:50:19
under the water. I dive into it. Right?
00:50:22
And I don't stand there. I don't stand
00:50:24
there and go, "Oh, I feel cold right
00:50:25
now." or another minute or like I've
00:50:28
trained my brain when I say go, we go.
00:50:30
And I've done that for decades. And so
00:50:33
I'm not I'm not in the place when I say
00:50:35
go somewhere else, my brain obeys. I'm
00:50:37
not I don't have these stories in my
00:50:38
head back and forth trying to have a
00:50:39
conversation with myself, trying to
00:50:41
convince myself to do something I've
00:50:42
decided, right? So decision point is
00:50:46
everything. So I've trained myself to do
00:50:47
it, but also it produces a massive
00:50:50
change. It is not comfortable. I don't
00:50:52
think there's been a morning in my life
00:50:53
that I've looked forward to doing it,
00:50:55
but it changes you. So, that's one
00:50:56
thing. The thing I do before I go on
00:50:58
stage, I have a routine of how I shift
00:51:00
my body. I have a I have a prayer that I
00:51:02
do, which is use me, Lord, and I picture
00:51:05
being to serve as many human people as
00:51:07
human beings as possible. I see them not
00:51:09
only where they are now, I see where
00:51:11
they're going to be by the end of what
00:51:12
I'm done. And then I make this radical
00:51:14
shift in my body. I make these moves and
00:51:16
explosive breath. And then I storm out
00:51:18
there. And then I've I've taken myself
00:51:20
imagine on a zero to 10 to a 20 of
00:51:22
intensity. So now I can drop down to a
00:51:25
nine feels like I'm very relaxed and but
00:51:28
I've got a lot more gears in me than you
00:51:30
know. And that's how I can project to
00:51:32
the guy at the top of the stadium and
00:51:34
hold them for 12 hours, you know, who
00:51:37
wouldn't sit for a three-hour movie
00:51:38
someone spent $300 million on.
00:51:40
>> And do you think a lot about your diet
00:51:42
and nutrition?
00:51:43
>> I'm Yeah, I'm totally committed to that.
00:51:44
And I also train like a crazy person and
00:51:46
I do hyperbaric oxygen. And I I you name
00:51:49
it. I'm a I'm a biohacker. Um and I'm
00:51:51
committed to that. I have a whole
00:51:52
company that does it for people as well.
00:51:54
So I've always done that because I've
00:51:56
had to to perform. And I'm 66 going to
00:51:58
produce results that, you know, were
00:52:00
designed by a 25-year-old, right? But
00:52:02
I'm stronger today than I was then. I
00:52:04
got more aerobic capacity. I've got more
00:52:06
muscle capacity. So I mean, there's a
00:52:08
limit, but I haven't found it yet.
00:52:11
>> If you follow me, you've probably heard
00:52:13
me talk about hiring more so than
00:52:14
anything else. So, you probably see me
00:52:16
on Behind the Diary, which is our other
00:52:17
YouTube channel, talking about how
00:52:18
obsessed I am with the hiring process.
00:52:20
And this really brings me to a
00:52:21
recommendation I'd love to give you,
00:52:22
which is to check out our sponsor,
00:52:25
LinkedIn, if you're having hiring
00:52:27
difficulties. Their new AI assistant
00:52:29
filters out applications for you based
00:52:31
on the criteria you've set for that
00:52:33
specific job, surfacing only the best
00:52:35
matches. That way, you're not left
00:52:37
having to hunt through a mountain of
00:52:38
different rums. It'll recommend 25
00:52:40
candidates daily who fit what you're
00:52:42
looking for that you can then invite to
00:52:44
apply for the role. LinkedIn is where we
00:52:45
go to find the long-term A players that
00:52:47
I have in my team. In fact, employees
00:52:49
hired through LinkedIn are 30% more
00:52:51
likely to stick around for at least a
00:52:53
year compared to those hired through
00:52:54
other job networks. Hire right the first
00:52:57
time by posting your job for free at
00:52:59
linkedin.com/doac.
00:53:02
Then use the promotion feature to access
00:53:05
LinkedIn jobs new AI assistant. That's
00:53:07
linkedin.comdoac
00:53:10
terms and conditions apply. In a world
00:53:12
of um in a world of challenging meaning
00:53:14
where a lot of a lot of my viewers are
00:53:16
struggling with meaning, one of the
00:53:17
things I've noticed is that it appears
00:53:19
especially with young men who you talked
00:53:20
about earlier. They it appears that more
00:53:23
and more of them are turning to religion
00:53:24
and you mentioned your your faith in God
00:53:26
there. It's a really interesting
00:53:27
phenomenon for me that I've observed in
00:53:28
my own life. I've talked about this a
00:53:30
few times. Um certain friends of mine
00:53:32
who were very individualistic. They were
00:53:35
living the dream in any way that you
00:53:36
might define it, you know. Yeah. They
00:53:38
had money, they had freedom, they had no
00:53:39
boss, no dependence, no no partner. And
00:53:43
suddenly you see their life turn into
00:53:45
what looks like depression, a form of
00:53:47
depression.
00:53:47
>> Yeah.
00:53:48
>> An absence of meaning in their lives.
00:53:49
And I I I I wanted just to throw this
00:53:51
out there because we we are in a society
00:53:52
that's um I think increasingly
00:53:54
encouraging independence.
00:53:56
>> Yes.
00:53:56
>> And there's upsides to independence, of
00:53:58
course. We all understand those. I
00:53:59
wondered if there's a sort of a
00:54:00
double-edged sword here when we're we're
00:54:03
you kind of said it earlier about making
00:54:04
the world more about just me me and I.
00:54:07
And in a world of abundance, I imagine
00:54:10
many more people are going to choose to
00:54:11
make it about I I I cuz they can I could
00:54:16
put a headset on theoretically never
00:54:17
leave my house. Someone could literally
00:54:19
put a robot puts the food in my mouth. I
00:54:21
could have some sex robot that just gets
00:54:23
me off. Money comes in my account by
00:54:25
UBI. the reason your friends got
00:54:28
depressed. I've had this happen. I've
00:54:29
seen this as well. I've, you know, most
00:54:31
of my friends are older than I am.
00:54:32
Usually, for some reason, I gravitated
00:54:34
to to men that were 18, 20 years my
00:54:35
senior who were brilliant and learning
00:54:37
from them and seeing where they're going
00:54:39
in their life and so forth. But I watch
00:54:41
some of them like sell their company and
00:54:42
make a billion two
00:54:44
>> and then they were happy for like a
00:54:47
month maybe and they'd call me, let's go
00:54:49
do this, go do that. And, you know, try
00:54:50
to go to somebody. I got, you know, I
00:54:51
got a lot of companies, got a lot got a
00:54:53
lot of kids, I got a lot of things,
00:54:54
right? And it's like, and eventually
00:54:55
they all want to get back in the game
00:54:57
because we have six human needs.
00:55:00
Certainty,
00:55:02
uncertainty, because think about this.
00:55:03
If you were certain every moment of your
00:55:05
life, you know what someone's going to
00:55:06
say, and I'm sure you've had this
00:55:07
somewhat. You know what they're going to
00:55:09
say before they're going to say it. But
00:55:11
if you knew what someone's going to say
00:55:12
before they're going to say, you know
00:55:13
what's going to happen before it's going
00:55:13
to happen every moment of every day. In
00:55:15
the beginning, it'd be cool. But after a
00:55:17
while, what would you feel?
00:55:18
>> Bored.
00:55:19
>> Out of your mind. Bored.
00:55:20
>> So God in her infinite wisdom gave us
00:55:23
uncertainty. We need variety. We need
00:55:26
surprise. So I ask people, you got a
00:55:28
stadium, 15,000 people, and I say, "How
00:55:30
many you love surprises?" And everybody
00:55:31
raised their hand, "Yay!" And I go,
00:55:33
"Bullshit. You love the surprises you
00:55:36
want." The surprises you don't want, you
00:55:38
call problems, but we need those, too.
00:55:40
Right? Third need is significance. They
00:55:43
need to feel unique. You need to feel
00:55:44
special. The need to feel important. Who
00:55:46
do you think has that need?
00:55:49
>> All of us.
00:55:49
>> Everyone.
00:55:50
>> Yeah.
00:55:50
>> Now, some people like Donald Trump is
00:55:52
pretty obvious, right? And some people
00:55:54
though it's like I don't want
00:55:55
significance. I don't want to be I don't
00:55:56
want to be special. That's only because
00:55:57
they feel if they get special they get
00:55:59
attacked.
00:56:00
>> Right? Every some people do it by
00:56:01
earrings. Some people buy tattoos in
00:56:03
certain areas. Some by knowing bot box
00:56:05
scores about a sport more than anybody
00:56:06
else. Some people buy their art. Some
00:56:08
people the way they dress. Some people
00:56:09
buy their money. Some people be more
00:56:10
generous. Everyone finds a way. Okay.
00:56:14
However, some people do it through
00:56:15
violence.
00:56:17
>> Okay. So let me give you another seed.
00:56:20
>> Why has violence always been with us? If
00:56:22
I feel I'm insignificant, and this is,
00:56:25
by the way, even more powerful in most
00:56:27
men's cases because the nature of
00:56:29
testosterone, right? Testosterone is
00:56:31
about significance. It's about being
00:56:34
dominant, right? So, if I'm uh I'm in a
00:56:38
community and I'm driving by or I'm
00:56:39
walking by this community and it's a
00:56:41
tough community, a tough environment,
00:56:42
somebody comes up, puts a gun to my
00:56:44
head. I've never met him in my life.
00:56:46
Why? Well, first of all, how certain do
00:56:49
you think that person is you're going to
00:56:50
respond when they put a gun to your
00:56:51
head? Before you may not have paid
00:56:53
attention to them, but you're going to
00:56:54
pay attention now. How significant are
00:56:56
they in your life on a 0 to10 scale with
00:56:58
that gun to your head? They're the most
00:56:59
significant thing on earth. And by the
00:57:01
way, every time it's a little different.
00:57:03
They give variety. Anytime you meet a
00:57:06
belief, an emotion, or a behavior meets
00:57:09
at least three of these six needs, you
00:57:10
will become addicted to that thought,
00:57:12
that feeling, or that behavior. It could
00:57:13
be a positive one or a negative one, but
00:57:15
you will become addicted to it. So
00:57:18
violence connects those three,
00:57:21
but you can also get significance by
00:57:23
tearing other people down. So why do we
00:57:26
have so many warriors in their little
00:57:27
house, you know, doing their little
00:57:28
virtual signaling, doing what they're
00:57:30
doing, cuz they've never done anything
00:57:31
with their life. And it used to be I'd
00:57:33
have to confront you. Now I don't
00:57:35
confront you who don't even know who I
00:57:37
am. I can say all this terrible [ __ ] and
00:57:39
I'm sitting my little place and make my
00:57:40
seal feel significant because I make you
00:57:42
smaller, I'm bigger. It's why social
00:57:45
media is so terrible. There's great
00:57:46
things in social media. That's what's so
00:57:47
terrible about it. It's like people now
00:57:49
can meet their need for significance
00:57:50
without much effort. No consequence. You
00:57:53
come and say this directly to me, you're
00:57:54
going to pay a price of some sort,
00:57:56
right? That's no longer there. Now,
00:57:59
fourth need, connection and love.
00:58:02
Everybody wants love. Most people settle
00:58:04
for connection because they've had love
00:58:05
at one point. It was so painful when it
00:58:07
ended. They decided to settle for
00:58:08
connection. How can you get it? You can
00:58:11
get it by going for a run and feeling
00:58:13
connected to God of the universe,
00:58:14
nature. You can get it by prayer. You
00:58:17
can get it by uh being with some
00:58:19
friends. You can get it by making love.
00:58:22
You can get it by getting a dog. If
00:58:23
nothing else, get a dog. Don't get a
00:58:24
cat. Cats leave. But you know, dogs, you
00:58:26
leave for 2 minutes. It's like you've
00:58:27
been gone for 6 months. They'll make you
00:58:29
feel very loved. There's a million ways
00:58:31
to feel connection and love. Some are
00:58:32
positive, some are negative. Some people
00:58:34
get connected by their problems. They're
00:58:36
always comparing problems. You ever seen
00:58:38
two people comparing? But I have this.
00:58:39
Well, you think that's bad. Let me tell
00:58:40
you my they're arguing over significance
00:58:42
and they're connecting through their
00:58:44
problems. Right? So the biggest drug on
00:58:47
earth is not cocaine. It's not fentanyl.
00:58:51
It's not dope. It's problems. Cuz the
00:58:55
deepest fear everybody has is they're
00:58:56
not enough. And our deeper fear is if
00:58:59
we're not enough, we won't be loved.
00:59:01
I've never met a human being. I've
00:59:02
worked with kings, queens, winners of
00:59:04
everything you can imagine, academy
00:59:06
awards, scientists.
00:59:08
There's some point in which you might
00:59:09
feel for someone you care about most
00:59:11
that you're not smart enough, young
00:59:12
enough, old enough, pretty enough, funny
00:59:14
enough, rich enough, playful enough,
00:59:16
something enough. And it is the worst
00:59:18
feeling on earth. To feel like you are
00:59:20
unloved and worthless is internal death.
00:59:23
So people come up with a story, it's
00:59:24
just cuz I have, you know, um I have
00:59:27
this dyslexia, that's why. Or it's cuz I
00:59:29
was raped. And maybe they really were
00:59:31
raped. It's I'd like to kill the guy
00:59:32
that hurt them. But that's not why
00:59:34
they're feeling what they're feeling
00:59:35
right now. It's because they're fearful.
00:59:37
And so if you have a big problem, that's
00:59:40
why I'm not where I want to be. It's not
00:59:42
that I'm not enough and not worthy of
00:59:43
love. And so people use problems as a
00:59:45
way to connect. Now these first four
00:59:46
needs, certainty, uncertainty, you can
00:59:48
see how they'd have a conflict. But have
00:59:50
you ever rented a movie you've already
00:59:52
watched?
00:59:54
>> Yeah.
00:59:54
>> Get a life.
00:59:56
I have too. Why would we do that? Cuz
00:59:59
we're certain it's good, but it's been
01:00:01
long enough that we hope it's been
01:00:02
there's a variety. We won't remember it
01:00:04
all. Have a variety once again. Yeah.
01:00:06
>> So you can meet multiple needs through
01:00:07
the same task potentially. But
01:00:09
certainty, uncertainty, significance.
01:00:12
Here you are in Hollywood. Why do people
01:00:15
come to Hollywood?
01:00:16
>> Be famous and
01:00:17
>> be famous, right? They don't know what
01:00:18
that really is. If they did, some of
01:00:20
them would move away from it. But
01:00:22
significance is what they're looking
01:00:23
for. But what they really want is love.
01:00:26
That's what everybody wants.
01:00:27
>> But you know what the problem is? They
01:00:29
think if they're significant, everyone's
01:00:30
going to love them. And I get these
01:00:32
clients without mentioning any names,
01:00:34
the biggest names in Hollywood, the
01:00:36
biggest names in sports. And you know
01:00:38
what their number one thing is? They're
01:00:39
angry. Why are they angry? Because they
01:00:42
thought if I'm significant, everybody
01:00:43
love me. And now they go, people rip me
01:00:45
online. They interrupt me with my family
01:00:47
trying to have dinner. They don't give a
01:00:48
[ __ ] about me. They just want a picture.
01:00:50
They just want this. And if I don't do
01:00:51
it, they write that about me.
01:00:53
>> They care about themselves.
01:00:54
>> They care about themselves. And so what
01:00:56
happened is I thought by being
01:00:57
significant, I would be loved. And now
01:01:00
I'm super significant and I'm not loved.
01:01:02
I'm attacked.
01:01:03
Because the more you try and push your
01:01:05
significance on someone, the less
01:01:06
significant they make you. If you love
01:01:08
someone, there's nothing more
01:01:10
significant than that. True love, not a
01:01:12
trade, not I'll love you if you give me
01:01:14
something. Genuine love. And if that
01:01:16
happens, you become significant in
01:01:17
people's lives. But that's the number
01:01:19
one challenge in this community. So
01:01:21
significance is love attack. If you're
01:01:22
significant, you're the individual. But
01:01:25
I need to be connected. Well, if I'm so
01:01:26
connected, who am I? And that's the
01:01:28
pull. The secret to it all are the final
01:01:31
two needs. These are the spiritual
01:01:32
needs. Not religious, but spiritual. And
01:01:34
that is we all must grow. When you grow,
01:01:37
you feel alive. And if you don't grow,
01:01:39
you start to die inside. And this isn't
01:01:41
my rule. Everything in the universe
01:01:42
grows or dies. As you well know, this is
01:01:44
the law of the universe. If your
01:01:46
relationship's not growing, it's dying.
01:01:47
Don't [ __ ] yourself. If your
01:01:49
business is not growing, you're a
01:01:50
businessman. You know it is not growing.
01:01:52
It is dying. You better do something
01:01:53
now. Right? But we grow so we have
01:01:56
something finally to give which is where
01:01:58
meaning comes in life. When I grow I
01:02:00
have something more to give. And if I
01:02:02
can give that to someone then my life is
01:02:04
more meaningful than just the pleasure
01:02:05
of I have the machine that you know
01:02:07
makes me feel pleasure in certain parts
01:02:09
of my body and feeds me and all the
01:02:11
things you talked about. If you went to
01:02:13
Vegas and you pull down that you know
01:02:16
that little jukebox thing and you get
01:02:19
boom boom boom bars bars bars what's
01:02:21
your reaction?
01:02:22
>> Amazing.
01:02:23
>> Amazing. Wow, this is And you pull it a
01:02:25
second time and you get it again.
01:02:27
>> Amazing.
01:02:28
>> And you do a third time and you get it
01:02:30
again.
01:02:30
>> Less amazing.
01:02:32
>> And now you do a 100 times.
01:02:33
>> Yeah. Less amazing.
01:02:34
>> And now what you have is a job. You do
01:02:36
this and you got a predictable outcome.
01:02:38
The fact that you don't know what the
01:02:40
outcome is that that's the jackpot in it
01:02:42
that gets someone hooked on anything.
01:02:44
That's what makes it significant because
01:02:46
it's scarce. Right? So when you do this,
01:02:50
if I said to you, Osama bin Laden, what
01:02:53
would you say his top need driving
01:02:54
force? Was it certainty? Was it variety?
01:02:56
Was it significance? Was it love? Was it
01:02:59
growth or contribution?
01:03:01
>> I'd say probably significance
01:03:03
>> 100%. He was one of I forgot the number.
01:03:05
27 children, right? Literally, he was 27
01:03:08
children. He was a nobody. He took his
01:03:10
dad's money. He was not very religious
01:03:13
and he went to Afghanistan and he used
01:03:14
his money and became significant not by
01:03:16
shooting people. He provided resources
01:03:19
and then all of a sudden his entire life
01:03:20
changed. How do you know? The most
01:03:22
significant thing is he sent other
01:03:24
people to die.
01:03:26
>> He didn't go to die. He sent other
01:03:28
people. Now his number one drive is
01:03:30
significance and his way of doing it was
01:03:31
get other people to die. On that same
01:03:33
day in 9/11, there were men and women in
01:03:36
the fire department, police department
01:03:37
who went into those buildings knowing it
01:03:40
a good chance they would die to save a
01:03:42
stranger.
01:03:44
Also driven by significance but with
01:03:46
different rules.
01:03:47
If I die a hero, my life is meaningful.
01:03:50
And that's a meaningful life.
01:03:53
So people can even have the same need
01:03:55
structure, but their beliefs about how
01:03:57
to meet those needs are the most
01:03:58
important thing. And the needs of
01:04:01
connection and love, growth, and
01:04:02
contribution have no downside. Certainty
01:04:05
make if you have certainty is your
01:04:06
number one thing, you're always trying
01:04:07
to keep life the same way, and you're
01:04:08
going to be stressed out. Especially
01:04:10
with AI, you're going to be really
01:04:11
stressed out. If you're a variety
01:04:13
person, you can have a lot of fun, but
01:04:16
eventually not much variety. The life
01:04:17
you described for all these people now,
01:04:19
they have the money, they have the sex,
01:04:20
they have this, they have that, they
01:04:21
have the woman, they have the notoriety,
01:04:23
they have the Academy Award. It all gets
01:04:25
old because if we're not growing, it
01:04:28
doesn't matter. How many people do you
01:04:30
know that were famous, who were rich,
01:04:31
who had supposedly everything people
01:04:33
want and took their own life? Why' they
01:04:36
take their life? They stopped growing
01:04:37
and stopped having a sense of meaning by
01:04:39
giving. You could show I can show you
01:04:41
example after example of people. So
01:04:43
these need structures in the new world
01:04:46
have to be met. We can meet certainty
01:04:48
right now very easily by going online
01:04:50
and controlling our communication.
01:04:51
That's why people text. That's much
01:04:53
easier than communicating back and forth
01:04:55
with someone, right? We can get variety
01:04:57
by going online so easily. Now we can
01:04:59
get significance, tear other people down
01:05:00
or work on something significant. We
01:05:02
think right AI explore the world. We can
01:05:04
get a sense of connection through people
01:05:06
online or through a robot or these days
01:05:09
people have an AI and they talk to it
01:05:11
like it's their boyfriend or girlfriend
01:05:12
because it totally affirms them. They
01:05:14
say something idiotic and they tell you
01:05:16
you're so smart, right? Get better,
01:05:18
right? But you're missing growing and
01:05:21
contributing. If you're missing growing,
01:05:23
contributing, you will not feel
01:05:24
fulfilled. you as a person, if I've read
01:05:27
your books correctly, and I didn't read
01:05:29
them all, but I've had pieces of it.
01:05:30
Probably the best lesson you got early
01:05:32
in life was
01:05:33
there's the science of achievement.
01:05:35
There's the art of fulfillment. They're
01:05:37
two different skills. If you want an
01:05:38
extraordinary life, you need both. You
01:05:40
go to the east, they're really great
01:05:42
about fulfillment. They can live in
01:05:43
poverty and feel totally happy and
01:05:46
connected to God or the universe. You
01:05:48
come here and and people can have an
01:05:50
incredible external life, but their
01:05:51
internal life often not so nice. They
01:05:53
get really pissed off because they
01:05:54
didn't get their special sauce on their
01:05:56
burger, right? It's a different world. I
01:05:58
believe you can merge those two. How?
01:06:00
You master the science of achievement.
01:06:02
There are rules to achieve. As you well
01:06:03
know, you wrote a whole book with 33
01:06:05
rules in it. Me, too. Right? So, I know
01:06:07
those rules. I know. I wrote books on
01:06:08
finance. Three of them. I want an
01:06:10
answer. Is it still possible to win the
01:06:12
financial game? Because so many young
01:06:13
people think it can't be done. So, I
01:06:15
interviewed 50 of the greatest financial
01:06:16
people alive today. All started with
01:06:19
nothing. All billionaires. Nobody from
01:06:20
the Lucky Sperm Club. They all did it on
01:06:22
their own. Ray Dalio, Carl Icon, Warren
01:06:24
Buffett, all of them. And guess what I
01:06:26
found? They're all different, but I'm a
01:06:27
modeler. I found the strategies that are
01:06:29
common between them and I applied them.
01:06:31
I taught other people, wrote the books,
01:06:33
but I applied them myself. And that's
01:06:35
how my businesses and my life grew
01:06:36
geometrically. I modeled, I didn't have
01:06:38
to learn on my own experience. You
01:06:40
follow?
01:06:41
>> I've got to ask you some questions on
01:06:42
those two points. So on these six needs,
01:06:44
because I also want to ask you about the
01:06:45
the 50 rich people that you've you've
01:06:47
interviewed for the books, but on those
01:06:49
six needs, when you look at someone like
01:06:51
me and you look at the broad world that
01:06:53
I'm heading towards as a 30 30-year-old
01:06:54
man, what what configuration of these
01:06:58
needs?
01:07:00
Well, I'll tell you what creates all the
01:07:01
pain first.
01:07:02
>> Okay, please.
01:07:02
>> So if I go to a room and I'll say I I
01:07:04
explain these needs like I have I know
01:07:06
this is kind of lecture here. I didn't
01:07:07
mean to be that, but I just want to
01:07:08
share because I'm so passionate about
01:07:10
it. And I'll get people to understand
01:07:11
what they are. And then I ask them, I
01:07:13
want you to write down what you think
01:07:14
your top two needs have been. Not in
01:07:17
what you want, but in the way you've
01:07:19
been living. Because people might want
01:07:21
love, but they think they have to be
01:07:23
significant before they can get it. Or
01:07:25
they might want love, but they want
01:07:26
certainty that love never go away. You
01:07:28
follow me? And so that modifies things.
01:07:30
And I'll say, "So the way you've lived,
01:07:32
the way you've lived, what would have
01:07:33
been the top two?" And then I say, I
01:07:35
want you to write a paragraph about
01:07:36
what's the downside of having that one
01:07:38
so high on your list. And it's amazing.
01:07:42
So then I say, now write what you think
01:07:44
your list top two should be to go to the
01:07:46
next level of your life. Okay. Let's how
01:07:49
you do that. What do you think your top
01:07:51
two means? I see you doing it already,
01:07:52
which I love. I love how active you are.
01:07:54
So what would you say your top two have
01:07:56
been up until now?
01:07:57
>> I think if I'm being completely honest.
01:07:59
>> Yes. And now, by the way, by the way, I
01:08:01
I want to thank you because I watched
01:08:03
several of your pieces and you are
01:08:04
you're not bullshitting about good.
01:08:06
>> There's just no I'm going to die
01:08:07
someday. So, there's no even if being
01:08:09
honest makes me look bad. It just [ __ ]
01:08:10
who cares. My of course, like
01:08:13
significance, of course, especially from
01:08:15
where I, you know, where I came from.
01:08:18
>> That was the big problem was, you know,
01:08:20
being different and and not in a good
01:08:21
way. That's right. And then I would say
01:08:23
um
01:08:25
interestingly it feels like uncertainty
01:08:27
and significance are really really high
01:08:29
for me because
01:08:30
>> Yes. Yes.
01:08:31
>> I've for some reason I have a very a
01:08:33
huge appetite for uncertainty.
01:08:35
>> Yeah. Well,
01:08:37
you're wired that way in a beautiful
01:08:38
way. It also leads to learning for you.
01:08:40
That's one of your vehicles for
01:08:41
learning, is it not?
01:08:42
>> Yeah. Yeah.
01:08:43
>> Dropping out of school, stopping going
01:08:44
to school when I was younger, dropping
01:08:45
out of university.
01:08:47
>> Um quitting jobs where you know I
01:08:48
shouldn't have quit them after a month.
01:08:50
Which by the way, if certainty was your
01:08:51
top need, would you have done that?
01:08:53
>> No.
01:08:53
>> No. Completely. So you understand this.
01:08:55
These are I'm talking about the six
01:08:56
controlling forces of your life. There's
01:08:58
a million stories about your life, but
01:09:00
there's only six reasons you do
01:09:01
anything.
01:09:02
>> Yeah.
01:09:02
>> You have all these stories with reasons.
01:09:04
So what would you say would be the
01:09:06
downside of that? There would have been
01:09:08
upsides, right?
01:09:09
>> Yeah. Yeah. Yeah. Yeah. Great. Yeah.
01:09:11
>> We're sitting here because of the
01:09:12
upsides. Your desire for significance
01:09:13
made you look for significant ideas,
01:09:15
significant application, succeed in
01:09:16
business. The downsides of wanting
01:09:18
significance is
01:09:19
>> at the at the top, not cuz it's
01:09:21
valuable. Significance is valuable
01:09:22
period. Everyone should want it. But
01:09:24
it's the sequence. So if it's the top of
01:09:26
your list, what's the downside?
01:09:27
>> For me, it costs me connection and love
01:09:30
and all these and some of these other
01:09:31
opportunities.
01:09:32
>> That's correct. Which is what you really
01:09:34
want underneath it all?
01:09:35
>> Yeah.
01:09:35
>> Your desire for significance really came
01:09:37
from the fact that you were not loved
01:09:40
and connected by people. People judge
01:09:41
you the color of your skin. They put you
01:09:42
in a community where you were different.
01:09:44
you were outside the so it's like
01:09:46
>> I'll show them
01:09:48
>> right which by the way was a very
01:09:50
healthy response right but now at this
01:09:52
stage of your life
01:09:54
>> this is the gift that you have now at
01:09:55
this stage of your life right you're
01:09:56
entering this second season right
01:09:58
>> now you don't have to be driven by that
01:10:00
anymore
01:10:01
>> you already are significant like what
01:10:04
more are you going to do that's not
01:10:05
significant I'm sure you'll find more
01:10:06
significant things to do but you've done
01:10:07
so many significant things you've helped
01:10:08
millions of people I'm sure through your
01:10:10
insights your elements you've written
01:10:11
books you've built businesses and you're
01:10:13
only 33 years old. That's pretty effing
01:10:15
awesome, right? So, now you get the
01:10:19
leisure of be able to sit back and say,
01:10:20
now with a greater level of
01:10:21
consciousness, what would ideally be my
01:10:24
top two? What would you say your top two
01:10:26
need to be to have the next level of
01:10:27
your life to go to the next level for
01:10:29
you?
01:10:29
>> It was really easy for me to answer this
01:10:31
question. Um, connection and love and
01:10:33
the the need to grow and give.
01:10:35
>> Yes. Yes. Yeah. Well, those are two
01:10:37
different ones. Contribution. Growth and
01:10:39
contribution. Of of those two, which one
01:10:41
do you think is even more important for
01:10:42
you?
01:10:42
>> Oh, god. of those two.
01:10:44
>> Yeah. It's hard because one you can see
01:10:45
as a vehicle to the other. Exactly. I
01:10:47
understand that. But I'm asking a
01:10:48
different question. I'm saying which is
01:10:49
more important to feel experience.
01:10:51
>> It would be contribution.
01:10:52
>> Yes. So for you, you're saying love and
01:10:55
contribution.
01:10:57
>> I'm saying love and contribution.
01:10:59
>> In what order?
01:11:01
>> Love first and then contribution.
01:11:02
>> It's a good choice.
01:11:04
>> I tried in my head. I tried the other
01:11:05
way around and I thought no. It's almost
01:11:07
that like monks have said to me many
01:11:09
years ago that you need to fill up your
01:11:10
cup so you have something to pour out
01:11:11
for others.
01:11:12
>> Yes. And that's what I was thinking of.
01:11:13
I was thinking it doesn't work the other
01:11:14
way around.
01:11:14
>> That was that was a wise wise choice.
01:11:16
Most people wouldn't make that choice. I
01:11:17
for most of my life was contribution
01:11:19
first and then love. It was my way of
01:11:21
earning love.
01:11:22
>> And so like I'd be on stage for 13 hours
01:11:25
and this is before people had phones and
01:11:27
everybody wants to sign something and
01:11:28
give me a hug. I work my guts out and
01:11:30
then that was my take it in time. So I'd
01:11:32
be there finish at 1:30 or 2 in the
01:11:34
morning and I'd be there till 3:30 till
01:11:35
every person had an autograph, got, you
01:11:38
know, their hug and everything else. Now
01:11:39
it's pictures a lot faster. But that was
01:11:42
my life. I met my wife, Sage. Changed my
01:11:45
entire life. She didn't care that I was
01:11:47
Tony Robbins. She just loved me. And all
01:11:50
of a sudden, I never thought 12,000,
01:11:53
15,000, 20,000 people could of love
01:11:56
pouring out. You could compare, one
01:11:58
person compare, but way beyond that. So
01:12:01
now I finish it. When I give my guts, I
01:12:02
go to 1 in the morning, but then I get
01:12:04
up and I leave, right? you know, I take
01:12:07
pictures in the middle of the day, but
01:12:08
then I leave at that time and I go and
01:12:10
be with my wife and it switched to where
01:12:11
love was there. Because think about
01:12:13
this, if contribution is first, and this
01:12:14
is what a lot of people do, then it's a
01:12:17
way to protect yourself from feeling
01:12:18
rejected because if I I'm always giving
01:12:20
to you truly generously over beyond what
01:12:22
you can imagine and then you treat me
01:12:24
like [ __ ] Well, then you're clearly the
01:12:25
problem, right? I don't have to think
01:12:27
I'm not enough.
01:12:28
>> So, but the more honest way is love.
01:12:31
Because if it's love first, now I'm
01:12:32
giving because I want to, not cuz I have
01:12:34
to. Does that make sense? So tell me how
01:12:36
you think that would change your life if
01:12:38
you made love and contribution your top
01:12:40
two and the way you actually live
01:12:41
because you already value love and
01:12:42
contribution. But if they were the
01:12:44
highest priority, how would it shift
01:12:45
your life for the better in your mind?
01:12:48
>> I feel like I would be significantly
01:12:50
less stressed.
01:12:51
>> You are correct. You are absolutely
01:12:53
correct. So when I ask the audience
01:12:55
this, I have them write down and I've
01:12:58
got 15,000 people and I'll say, "Okay,
01:13:00
how many have certainty on your list?"
01:13:02
and they've come to an event that has a
01:13:04
firewalk, right? And you get like 50 60%
01:13:08
of the rooms on the top in their top two
01:13:09
of their list, right? Because it's the
01:13:11
in our culture, it's still the most
01:13:12
important one. It's the foundational.
01:13:14
It's the one that's going to have the
01:13:15
biggest problem with AI because they
01:13:16
want things to stay the same and life
01:13:18
isn't. The only thing is for certain is
01:13:19
change. And now rapid change, like
01:13:21
geometrically rapid change. Okay.
01:13:23
Variety, small number, significance
01:13:26
through the roof. Social media has made
01:13:28
significance disproportionate in our
01:13:31
culture and it's why people are so
01:13:32
unhappy. You used to maybe compare most
01:13:35
yourself to your neighbors or your
01:13:36
friends. Now you compare yourself to a
01:13:37
billionaires of which there's only
01:13:38
3,000, right? And so you're like, "My
01:13:41
life's not that great anymore." Or you
01:13:43
compare it to pictures that have been
01:13:44
doctorred. I have a friend of mine owns
01:13:46
a gym and he says, "Tony, you can't
01:13:47
believe it. Women and men come in here
01:13:49
who are influencers. They lay everything
01:13:52
out and then they do their video and
01:13:54
they never work out. They're 27 years
01:13:56
old. They don't have to work out for
01:13:57
[ __ ] I mean, it's like they do a
01:13:58
minimum workout. They got jeans. They're
01:13:59
just fine. They don't even do the
01:14:01
workout. It's all pictures. It's all
01:14:03
[ __ ] right? You know, he goes, "It
01:14:05
makes me so mad because, you know, real
01:14:06
people there working hard to make
01:14:08
something happen." So, that's why people
01:14:09
get so women especially depressed
01:14:11
comparing themselves to images that are
01:14:13
not even real, right? It's totally
01:14:15
absurd. So, when I deal with the
01:14:17
audience though, certainty and
01:14:19
significance is 80% of the room, right?
01:14:22
There's growth people, contribution
01:14:23
people, but that's the dominant force
01:14:25
because of our cultural conditioning.
01:14:26
And because certainty is basically
01:14:28
survival tool then I've asked them to do
01:14:30
what you did and I say okay tell me I
01:14:33
don't tell them anything like I didn't
01:14:34
tell you anything and then I say okay
01:14:36
who has certainty on their list now and
01:14:38
in a room of 15,000 people 12,000 people
01:14:40
there might be like five. Okay, there's
01:14:42
five people that really like pain. So I
01:14:44
point that out to them and they look at
01:14:45
me and then I go okay how many got you
01:14:48
know variety? It'll be more variety. How
01:14:50
many got significance? the number
01:14:51
plummets just like it did with you.
01:14:54
People I didn't tell them anything.
01:14:55
Their own intelligence knows this,
01:14:57
right?
01:14:57
>> How many got love through the roof,
01:14:59
right? Contribution through the roof.
01:15:00
Growth through the roof. Those are the
01:15:02
ones that expand. And then we show
01:15:04
people how to condition that though
01:15:05
because it's one thing to know it. It's
01:15:07
another thing to start training it in
01:15:08
your body to make those priorities
01:15:09
happen in your life. Right? Just like
01:15:11
any other habit, lurking out or anything
01:15:12
else, you have to build the neurology of
01:15:14
that. You have to practice putting
01:15:16
yourself in those states over and over
01:15:18
again where you make the value based on
01:15:20
love or you make the value based on
01:15:22
contribution. See before you do
01:15:24
something to be significant and you miss
01:15:27
out on some of the love. Now love is
01:15:29
probably always what you wanted. That's
01:15:30
why you could make that decision so
01:15:31
quickly, right? But now I'm going to go
01:15:34
for that first, not this securitous
01:15:35
route. By the way, you will still be
01:15:37
significant. You'll be loving first and
01:15:39
you'll be contributing and that will
01:15:41
make you significant. Is it really
01:15:43
possible to change like that that
01:15:45
deeply?
01:15:46
>> No, not at all. I've never been able to
01:15:48
do that in
01:15:49
>> No, no, my 49th year. I'm just I've
01:15:51
never seen that happen.
01:15:52
>> No, I was I was thinking really really
01:15:54
deeply about what you were saying and I
01:15:56
was thinking there will be some people
01:15:57
that are listening and I think there was
01:15:58
maybe a part of me my conscious that's
01:16:00
like
01:16:02
because I because that's a journey I've
01:16:04
never gone on before. I've never shifted
01:16:06
from the
01:16:07
>> Well, you're not going to do it by
01:16:08
discussion. You have to have leverage.
01:16:11
>> What is that? Leverage is uh you have to
01:16:13
have something you value more than your
01:16:15
present way of doing things. Leverage
01:16:16
can be pain or pleasure, right? So
01:16:19
>> like my fiance,
01:16:20
>> your fiance, you got understand how you
01:16:22
got to LA has a little leverage, right?
01:16:25
Her love, her happiness, her joy. Oh,
01:16:27
that's beautiful.
01:16:28
>> That's a photo.
01:16:29
>> My girl,
01:16:30
>> you and Sage.
01:16:31
>> That's awesome. You're good at putting
01:16:32
people in state with her pictures.
01:16:33
That's impressive.
01:16:34
>> That's a beautiful photo.
01:16:36
>> Yeah, I love her so much. And we've been
01:16:37
together 25 years. I love her more today
01:16:39
than ever before. She is a force in
01:16:41
nature, this woman. Really, really
01:16:43
great. But yes, she's leverage in my
01:16:45
life. My my my youngest daughter's
01:16:47
massive leverage, you know, four and a
01:16:49
half years old. It's beautiful. But I'll
01:16:51
give you an example. I had I worked with
01:16:52
a woman one time on stage and she was a
01:16:56
colon therapist and uh vegan and you
01:16:59
know, so but she was always sick cuz
01:17:01
she's so stressed all the time trying to
01:17:03
be perfect at everything. There's just
01:17:05
constriction in her body, right? And um
01:17:08
and the level stress was just
01:17:09
ridiculous, right? So I was trying to
01:17:12
get her to see have some other options
01:17:13
about what to do to without boring the
01:17:15
whole story. I'm looking for leverage
01:17:17
always. That's how you get someone to
01:17:18
make a change. You got to get make
01:17:19
change a must, not a should. Not me
01:17:21
making it to you. If I put a gun to your
01:17:23
head, that's leverage. But some people
01:17:25
would rather die than bend to your will.
01:17:27
You have to find out what moves that
01:17:28
person. It's unique for everyone, not
01:17:30
what motivates them. I hate the word
01:17:31
motivation. I've never used it. I want
01:17:33
to know your drives. Look, if you're
01:17:34
fat, you're motivated to eat. I want to
01:17:36
know what's underneath. I want to know
01:17:37
what the drives are. So this woman, I'm
01:17:40
trying to help her make changes. And I
01:17:41
show her these things and see the
01:17:43
consequences. And she wouldn't change.
01:17:45
Wouldn't change. So finally I I said,
01:17:46
"Man, I got to push this lady." I was
01:17:48
like, I said, "How long I wouldn't tell
01:17:52
her this. I asked I said, "How long
01:17:54
would a person with a level of stress
01:17:55
with these things you're doing and these
01:17:57
ailments, how long will a person like
01:17:59
that live if they don't change?"
01:18:02
And she paused and she thought and she
01:18:03
said,
01:18:05
"Probably to 35." "How old are you?"
01:18:08
"32."
01:18:10
So, okay, she's going to change now. I
01:18:11
mean, she's going to do it, right?
01:18:12
That's the leverage. She's got to
01:18:13
change. But I can't change. I just
01:18:15
can't. It's just how my life is.
01:18:18
I said, "Well,"
01:18:20
I said, "This session is on videotape,
01:18:23
you know."
01:18:24
And I said,
01:18:27
"How do you think your daughter's going
01:18:28
to feel when she's carrying your coffin
01:18:30
and she knows that you knew you could
01:18:32
shift this and you didn't? This is
01:18:34
pretty intense. I mean, she thinks she's
01:18:36
going to die. If she doesn't do it, she
01:18:37
probably could." So, I'm thinking out
01:18:39
big leverage, right? She goes, "I know
01:18:41
that's horrible, but I can't change."
01:18:44
And part of my head, I'm like, "Holy
01:18:46
[ __ ] she's not going to change here.
01:18:47
What the hell is going to change her?"
01:18:49
And then I said to her, I said, "Yeah,
01:18:53
what if her new mother is a meat eater?"
01:18:56
And she exploded on stage. That is not
01:19:00
happening. I will not make this happen.
01:19:02
I mean, she went berserk. And she goes,
01:19:04
"Fine, I'm changing this now." Like,
01:19:06
there is always leverage. There is
01:19:08
something that will make change a must
01:19:10
and not a should. Change is never a
01:19:12
matter of ability. It's always a matter
01:19:14
of strong enough reasons of motive. If
01:19:17
you got strong enough reasons, you can
01:19:18
do just about anything. But if you have
01:19:20
weak reasons, you're not going to do
01:19:21
anything. So the fact that you
01:19:22
understand this is our discussion. In an
01:19:25
event, you be in a rather a rather peak
01:19:28
state and I take you through a process
01:19:29
of consequence where you will envision
01:19:31
what the consequences are and then you
01:19:33
can make that shift and you still got to
01:19:35
condition it. This specific change is
01:19:37
the hardest one.
01:19:38
>> I think a lot of people might say I was
01:19:39
thinking forward as life events to come
01:19:41
and becoming a father.
01:19:43
>> Yes. Yes, it's often
01:19:44
>> that will do that will absolutely shift
01:19:45
a lot of people. Becoming a father,
01:19:47
getting married, falling in love. There
01:19:50
are certain events. Losing people will
01:19:52
make you re-evaluate things. Hitting a
01:19:54
birthday, you know, you're 33. When you
01:19:56
hit your 40th birthday, I'm sure you
01:19:58
don't think it'll be any different. I
01:19:59
remember people telling me that, but you
01:20:01
tend to re-evaluate for some weird
01:20:03
reason in our culture. And after 40,
01:20:05
usually a fiveyear or
01:20:08
50 year, 60 year. It's just part of the
01:20:11
way we look at life. It's there's a
01:20:13
process you go through and there will be
01:20:14
different things that trigger you. But
01:20:17
when you want a real lasting change, you
01:20:19
have to change the driving force. When
01:20:20
we change these, it's changing your
01:20:22
values. So again, like think about how
01:20:25
your brain is a predictor and it's
01:20:27
trying to close the gap between what
01:20:28
it's predicting what reality is. When
01:20:30
it's not working, it looks for an
01:20:31
answer. When you get to the point where
01:20:33
your old strategy doesn't work enough
01:20:35
and you have enough pain, you will
01:20:37
search for something new. And if at that
01:20:39
time we can give you something that
01:20:40
actually works, you'll grab it. It's
01:20:41
like if you're drowning in a sea of
01:20:43
confusion and I throw you a life raft,
01:20:45
you're not going to go, I don't like the
01:20:46
color. You know, you're going to grab a
01:20:49
hold and it comes into your unconscious.
01:20:51
And the other last thing I'd say about
01:20:52
that is it's also about going beyond
01:20:54
your conscious mind. Right? You're if
01:20:57
you ever try to do something and then
01:20:59
sabotage yourself, it's consciously you
01:21:00
wanted one thing, subconsciously
01:21:02
another. I believe all lasting change
01:21:05
happens in an altered state. When I say
01:21:07
an altered state, you could call it
01:21:08
hypnosis. I tell people I'm a
01:21:10
dehypnotist. Most people walk around in
01:21:12
hypnosis. People tell me like, "You
01:21:14
can't hypnotize me." And they're they're
01:21:16
in a hypnotized state in that moment. Do
01:21:17
you ever drive your car and then
01:21:20
something catch your attention and you
01:21:21
stay focused on too long and all a
01:21:22
sudden you realize, "Holy [ __ ] who's
01:21:24
been driving the car?" You ever have?
01:21:26
That was a That was a hypnosis state.
01:21:28
Hypnosis just means you're inside, not
01:21:30
outside most of the time. And in a
01:21:32
hypnotic state, what goes in goes in
01:21:34
deeper than just in a consciousness
01:21:36
state. That's why I like doing
01:21:37
storytelling. You know, I'm I'm my wife
01:21:39
and I are there's certain things in life
01:21:41
that just shouldn't happen that are
01:21:42
inhuman and trafficking is one of them.
01:21:44
And we had a friend that child was taken
01:21:47
and trafficked and it was the most
01:21:48
brutal thing. And so I got us involved
01:21:50
and so now we've we've contributed to
01:21:52
72,000 children being saved. I've gone
01:21:54
out on some of these undercover with
01:21:57
scars on my face and elements. It's most
01:21:59
brutal thing you can possibly imagine.
01:22:01
But I tell you this because when you
01:22:04
when you witness certain things in life
01:22:06
that are so intense,
01:22:08
they alter you. They change you. They
01:22:10
change what you value. They change what
01:22:12
what you make important in your life.
01:22:14
And so what I say to people, you want
01:22:16
your life to keep growing. Keep putting
01:22:17
yourself in new environments. Keep
01:22:19
getting around things you're not used to
01:22:20
and let something hit you. You know,
01:22:22
people don't know their passions cuz
01:22:23
they keep going doing the same things.
01:22:25
It's like get around where it's better
01:22:27
and see what hits you and something's
01:22:29
going to strike you. Something's going
01:22:30
to wake you up. Something is going to
01:22:31
make you feel more, desire more, want to
01:22:34
give something to life as opposed to
01:22:36
just live your life because the life you
01:22:38
describe to those people is predictable.
01:22:40
You get familiarized. Even pain, I mean,
01:22:43
you look at people in Ashwitz, you know,
01:22:45
um, Man's Search for Meaning is one of
01:22:47
my favorite books. Have you read it?
01:22:48
>> Victor Frank.
01:22:49
>> Yeah. And I I bought the rights of
01:22:50
making the movie, right? Oh, really?
01:22:51
>> Oh, the reason I was telling you about
01:22:52
the the Finding the Kids is I made The
01:22:54
Sound of Freedom. Did you see it?
01:22:56
>> Yes.
01:22:56
>> Yeah. So, and we beat Disney that week
01:22:59
and people thought that it would never
01:23:00
happen, right? But that movie changed
01:23:03
people radically, woke them up, brought
01:23:05
resources to the table, has created real
01:23:07
shift. Man's search to meaning I think
01:23:09
can do that as well. But in those
01:23:10
places, they get habituated to the pain.
01:23:14
You get habituated pain or pleasure.
01:23:15
That's why we've got to grow. And when
01:23:18
we grow, we get that life cycle. We feel
01:23:20
more alive and then we got something to
01:23:22
share. And then we feel meaning and then
01:23:23
it's like a virtuous cycle and life gets
01:23:25
better and better.
01:23:27
>> Last month I told you about our sponsor
01:23:29
Function Health and their team who've
01:23:30
developed a way of giving you a full 360
01:23:32
view of what's going on inside your
01:23:33
body. They offer over 100 advanced lab
01:23:36
tests covering everything from hormones,
01:23:38
toxins, inflammation, heart health,
01:23:41
stress, and so much more. So Jack, who
01:23:43
started this show with me, got his first
01:23:45
blood draw done a couple of weeks ago.
01:23:46
So I thought I'd let him tell you a
01:23:48
little bit more about his experience.
01:23:49
This test really opened my eyes to
01:23:50
personally what I should be doing with
01:23:52
my health. I hear a lot of information
01:23:53
in this podcast. I sit in every single
01:23:55
recording. So to know how I can relate
01:23:57
each one to me personally is super
01:23:59
valuable. You sign up and you schedule
01:24:01
your tests and once you're done you get
01:24:02
a little report like the one I have
01:24:04
here. I can see my inrange results, my
01:24:06
out of range results, and there's a
01:24:08
little AI function too. So if I have any
01:24:10
questions about my out of range results,
01:24:12
I can just go in there and ask it any
01:24:14
question I want. And these tests are
01:24:15
backed by doctors and thousands of hours
01:24:16
of research. You get an annual draw done
01:24:19
and a mid-year follow-up. So, if you
01:24:21
want to learn more, head over to
01:24:22
functionhealth.com/doac
01:24:24
where you can sign up for a $365 a year.
01:24:27
I'll put the link in the description
01:24:28
below. It is just $1 a day for your
01:24:31
health. You know, every once in a while
01:24:33
you come across a product that has such
01:24:35
a huge impact on your life that you'd
01:24:37
probably describe as a gamecher. And I
01:24:40
would say for about 35 to 40% of my
01:24:45
team, they would currently describe this
01:24:47
product that I have in front of me
01:24:49
called Ketone IQ, which you can get at
01:24:51
ketone.com
01:24:53
as a game changer. But the reason I
01:24:54
became a co-owner of this company and
01:24:55
the reason why they they now are a
01:24:56
sponsor of this podcast is because one
01:24:59
day when I came to work, there was a box
01:25:00
of this stuff sat on my desk. I had no
01:25:02
idea what it was. Lily and my team says
01:25:04
that this company have been in touch. So
01:25:06
I went upstairs, tried it, and quite
01:25:08
frankly, the rest is history. in terms
01:25:10
of my focus, my energy levels, how I
01:25:13
feel, how I work, how productive I am.
01:25:16
Game changer. So, if you want to give it
01:25:17
a try, visit ketone.com/stephven
01:25:19
for 30% off. You'll also get a free gift
01:25:22
with your second shipment. And now you
01:25:24
can find Keton IQ at Target stores
01:25:26
across the United States where your
01:25:28
first shot is completely free of charge.
01:25:31
I was stunned at how big your business
01:25:33
empire is. You know, even as you're
01:25:34
speaking there, you're talking about
01:25:35
movies that I've watched that I had no
01:25:37
idea that you're involved in. And you're
01:25:38
talking about all these other incredible
01:25:39
things you've done. And yeah, your
01:25:41
company's doing what what 12 billion
01:25:42
dollars in revenue annually.
01:25:44
>> Well, it's a group of companies, not
01:25:45
just
01:25:45
>> group of companies. Yeah. And then
01:25:47
earlier on, you said you'd spoken to
01:25:48
these 50 very, very rich people in the
01:25:50
pursuit of writing the books that you've
01:25:51
written about wealth and finance and
01:25:52
money.
01:25:54
Pattern recognition.
01:25:56
>> That's right.
01:25:57
>> What is the pattern that you noticed in
01:25:59
those people that you then applied to
01:26:01
yourself? What is the pattern? You know,
01:26:04
this is called the diary of a CEO. So,
01:26:05
I'm sure we have a lot of people that
01:26:06
are thinking about building businesses,
01:26:07
want to get financially free, especially
01:26:09
in a world of AI where they're they're
01:26:11
very uncertain about how they'll make
01:26:12
money and how they'll provide stability
01:26:14
that to their family. What is the
01:26:15
pattern that you have found in all of
01:26:17
those people that you have met and
01:26:18
interviewed and I know you know some of
01:26:19
the most wealthy people on earth because
01:26:21
I know you coach a lot of them. Um, I
01:26:23
don't think people fully realize the
01:26:24
significance of how many of the most
01:26:26
influential people on planet earth you
01:26:28
have worked with and continue to work
01:26:30
with. Um, I found it hilarious reading
01:26:33
that Bill Clinton called you uh the day
01:26:37
before he was going to be impeached
01:26:39
telling you that he was going to be
01:26:40
impeached and asking you what he should
01:26:41
do.
01:26:41
>> Yeah. First, let's say what everybody
01:26:43
makes the mistake on the majority of
01:26:45
people. We live in a free enterprise
01:26:46
system and we have kids that all think
01:26:48
communism is great. I just want you to
01:26:49
know I went to the USSR when it was
01:26:51
still the USSR. I was 24 years old. I
01:26:53
was brought there because of my
01:26:54
firewalking experience. And I went on a
01:26:56
train from from Moscow to Siberia and
01:26:59
back for two weeks. On the train, we
01:27:02
were all fed caviar and the most
01:27:03
incredible meals as were all the
01:27:05
Russians on the plane, right? We're
01:27:06
supposed to be all equal, right? That's
01:27:09
supposedly what communism is. It's
01:27:10
everything's fair for everybody. Every
01:27:12
single town, we'd stop in the square
01:27:14
where the there and in the square
01:27:15
there's a big building and they wrapped
01:27:17
around for about maybe a quarter of a
01:27:19
mile. people standing in the freezing
01:27:21
cold to get a quart of milk and a half a
01:27:24
thing of bread. I left there and I
01:27:27
became a capitalist. I didn't know what
01:27:28
a capitalist was, but I knew I wasn't a
01:27:29
communist. Right? So, people in our
01:27:31
country are the free enterprise system,
01:27:33
but they don't understand it. So, what
01:27:35
are they making the mistake of? They're
01:27:36
consumers. They're not owners. We are a
01:27:39
consumer society and we train these kids
01:27:40
to be consumers. Adults as well. So,
01:27:43
I'll give you a simple example. I looked
01:27:44
I was trying to give an example to a
01:27:46
young kid the other day, so I actually
01:27:47
did the math on it. You have an iPhone?
01:27:50
Yeah.
01:27:50
>> Okay. Have you always had an iPhone?
01:27:52
>> Well, yeah. For the last decade or more.
01:27:53
Yeah.
01:27:54
>> All right. So, iPhones around for what,
01:27:56
18 years, 19 years. I went and did the
01:27:58
numbers and found out what the cost was
01:27:59
for every iPhone. Add it up. If you got
01:28:01
an iPhone each time, somebody who's
01:28:03
older to do it, you spent 22,000 and
01:28:06
some change at the retail price. If you
01:28:08
bought the stock, I went and saw what
01:28:10
the stock was on the same day the thing
01:28:12
came out and you bought the stock. Same
01:28:13
amount of money of the stock.
01:28:14
>> Apple stock.
01:28:15
>> Apple stock. $326,000 right now. Instead
01:28:19
of out 22 grand, you have 326. If you're
01:28:21
going to use an Apple phone, I'm not
01:28:23
saying it's Apple specifically. I'm not
01:28:24
making a recommendation. Why would you
01:28:26
not own the company, right? Because we
01:28:28
don't teach people to think that way.
01:28:30
And so now they think communism is going
01:28:31
to be the answer. They don't understand
01:28:32
what that really means. They have no
01:28:34
clue. So you have to become an owner.
01:28:37
You have that's what you have to do.
01:28:38
Then the second piece is when I
01:28:40
interviewed all these people, I found
01:28:41
four things with them. I found number
01:28:43
one their focus didn't matter if they're
01:28:45
a macro trader or if they were value
01:28:48
trader or it didn't matter what their
01:28:50
style was the four things that had in
01:28:52
common I call them the core four was
01:28:53
number one they all were focused on not
01:28:56
losing money most people are trying to
01:28:58
make money and the reason is they know
01:29:01
if you lose you know you you lose you
01:29:04
got a $100,000 investment and you lose
01:29:06
50%
01:29:07
how much do you have to grow your money
01:29:09
to get your money back and people will
01:29:12
say 50% %. No, you got to grow at 100%.
01:29:15
>> Right? You get it?
01:29:15
>> Yeah. Yeah.
01:29:16
>> Right. So, they know that. So, they're
01:29:18
first making sure they don't. Now, how
01:29:19
do they do that? They do it by asset
01:29:22
allocation, right? They all have
01:29:23
different asset allocation strategies,
01:29:25
which at the most basic level is you
01:29:26
don't put all your eggs in one basket.
01:29:28
Most people put all their money in their
01:29:30
business or their house, right? They
01:29:33
know that that is the kiss of death. And
01:29:35
so they look at how to divide their
01:29:37
assets where they have a certain amount
01:29:39
in a more secure environment, meaning
01:29:41
not a lot of upside, but it's like the
01:29:43
nest egg. And they have some that are
01:29:44
more at risk. And there's different and
01:29:46
I learned what theirs are and I taught
01:29:47
those different ones. But the most
01:29:49
valuable one I know, you know, because I
01:29:50
read it in your book and I was really
01:29:52
impressed. Asymmetrical riskreward.
01:29:54
Their entire focus is not about taking
01:29:57
risks, right? There are few only a few
01:30:00
people. You think you're a billionaire
01:30:01
because you took giant risks, right? No,
01:30:03
no, no. may have some do, but they don't
01:30:05
usually stay billionaires doing that,
01:30:06
right?
01:30:07
>> How do they do it? They figure out
01:30:09
what's the smallest amount of risk with
01:30:10
the most amount of upside that I can do.
01:30:13
And so Paul Tudtor Jones's approach was
01:30:16
5 to one. If I'm going to risk a dollar,
01:30:18
I want to be certain I can make five.
01:30:21
You and I, most average people would
01:30:23
normally think, I used to think, well,
01:30:25
12, 15, 20% return, right? But here's
01:30:28
how it works. If I risk $1 and I'm
01:30:30
certain I make five, and I'm wrong. I'm
01:30:32
down one. I can risk a dollar and still
01:30:34
make four. I can be wrong four times out
01:30:36
of five and still be okay. That's how
01:30:38
those guys become billionaires.
01:30:40
Asymmetrical reward. I was talking to a
01:30:42
gentleman um who in 19 2008, excuse me.
01:30:48
He took $25 million and turned into $2
01:30:50
billion in the worst economic time. He
01:30:53
anticipated what was going to happen
01:30:55
with real estate. Everybody thought it
01:30:56
was going to keep going up. He used
01:30:58
synthetic bets and bet against it. Made
01:31:00
$2 billion. Brilliant. Brilliant job.
01:31:02
And I said to him, you know what? What
01:31:06
is the things that's missing for
01:31:07
investors? He goes, well, the smartest
01:31:09
investors are usually the worst
01:31:10
investors because they want absolute
01:31:13
certainty. They know everything before
01:31:14
they decide. And by that time, the
01:31:15
opportunity is gone.
01:31:16
>> Mhm.
01:31:17
>> And he said, but the most important key
01:31:19
for him was asymmetrical riskreward. He
01:31:21
said, I risked, I think he said he
01:31:23
risked six cents for every dollar. He
01:31:26
could have been wrong a dozen times, but
01:31:28
he wasn't. That's how he did it, right?
01:31:30
And then the fourth one is the obvious
01:31:32
one we both know which is
01:31:32
diversification. But this is the real
01:31:34
key. You know Ray Dalz, right?
01:31:36
>> Yeah. Yeah. I've interviewed him
01:31:37
actually.
01:31:37
>> Yeah. So Ray's a good friend. One of the
01:31:39
questions I asked him was if we had to
01:31:41
reduce it to the single most important
01:31:43
investment principle to know. I mean
01:31:46
you're the Da Vinci of investing. No one
01:31:47
has made more money than you in this
01:31:49
area. You know I said what is it? Is
01:31:52
there one? There's got to be one. And he
01:31:54
goes Tony there is. He goes, "I spent
01:31:56
almost nine years refining this and it's
01:31:58
so simple. It's the holy grail of
01:32:01
investing is to find 8 to 12
01:32:04
uncorrelated investments that you feel
01:32:06
strongly about. If you find 8 to 12 of
01:32:08
those, you reduce your risk 80% and keep
01:32:12
your upside. In fact, you slightly
01:32:13
enhance your upside.
01:32:14
>> Uncorrelated for someone
01:32:15
>> uncorrelated. That's that's the hard
01:32:17
part today because so many markets are
01:32:18
correlated.
01:32:19
>> What does uncorrelated mean for someone
01:32:20
that does?" Well, for example, stocks
01:32:22
and bonds traditionally are thought of
01:32:24
as uncorrelated. Meaning, you know,
01:32:26
stocks in a tough time, those are the
01:32:29
excuse me, in a growing time, stocks are
01:32:30
where you put your money, but bonds are
01:32:32
to protect you when the market goes
01:32:34
down. Unfortunately, doing most things
01:32:36
like 2008 or 2020, they both go down at
01:32:39
that time, but nobody talks about that.
01:32:41
They just go, "Oh, it's this weird
01:32:42
thing. It happens regularly."
01:32:43
>> So, things that don't move together.
01:32:44
>> That's right. They don't move together.
01:32:46
Well, so much is tied together today.
01:32:48
But the only way to really do it is
01:32:49
you've got to have private investment.
01:32:50
private equity, private credit, private
01:32:53
real estate. You have to diversify
01:32:54
beyond just stocks and bonds. And then
01:32:56
you can get that across it by different
01:32:58
industries, different elements. Because
01:32:59
think about this, this will blow your
01:33:01
mind. Private equity, basic private
01:33:04
equity, not I interviewed 12 of the best
01:33:05
in the world. Basic private equity has
01:33:08
outproduced every stock market in the
01:33:10
world for 40 years. Every single stock
01:33:12
market in the world every year for 40
01:33:14
years. Now, you don't have total
01:33:16
liquidity. That's you're giving
01:33:17
something up, but your returns are in a
01:33:19
different place. They don't have to sell
01:33:20
when things are tough. They take
01:33:21
advantage. These are the smartest people
01:33:23
out there. They're not just trying to
01:33:24
get alpha. They're building value,
01:33:26
right? They take a company, they put AI
01:33:28
in it, they bring new people to it, and
01:33:30
then they take it to the public or in
01:33:32
most cases, they sell it to private
01:33:34
companies. There's fewer public
01:33:35
companies than ever. So, I looked it up
01:33:38
and it was f fantastic seed. The average
01:33:40
S&P for 39 years was 9%. Nice return. If
01:33:45
you put a million dollars down, you
01:33:47
know, you'd have $28 million, you know,
01:33:50
39 years later without doing anything.
01:33:52
But if you put it in basic private
01:33:54
equity, basic private equity is average
01:33:56
15.7%.
01:33:59
Think about the difference of
01:34:00
compounding that every single year.
01:34:02
>> That's crazy.
01:34:03
>> Now it's worth $328 million.
01:34:06
That's the difference between the same
01:34:08
investment in public versus private. So
01:34:11
it's finding these pieces. But when you
01:34:13
can do 8 to 12 uncorrelated investments
01:34:15
or more, reduce your risk by 80%. That's
01:34:18
how you get higher returns and the same
01:34:21
time because most people are behind. And
01:34:23
so
01:34:23
>> you didn't come from a financial
01:34:24
background.
01:34:25
>> No. No. I have no financial background.
01:34:26
>> You didn't study finance in university?
01:34:28
>> No.
01:34:28
>> So, so where did you learn all this
01:34:30
stuff about finance?
01:34:30
>> By going to the very best on earth. Like
01:34:32
why would I go to university to a
01:34:33
professor who's never done anything when
01:34:35
I can go to 50 of the smartest people on
01:34:37
earth or in private equity? I went to 13
01:34:40
of the smartest ones, most successful in
01:34:41
history. Is your superpower learning?
01:34:44
>> Yes. I think it's that's what I tried to
01:34:45
say to you from the beginning. That's
01:34:46
what pattern recognition, pattern
01:34:47
utilization, pattern creation is. If you
01:34:50
don't learn at a rapid tempo in the
01:34:52
world right now, you're cheating
01:34:53
yourself of an extraordinary life.
01:34:54
>> Is there a tactic or a strategy to make
01:34:56
me a better learner? Especially someone
01:34:57
that does this pockets. I get to meet
01:34:58
people like you. So, I want to store
01:35:00
everything. Yes. In this time that we
01:35:02
have.
01:35:02
>> Yes. I I'm I believe in immersion and
01:35:05
space repetition. So, I believe like did
01:35:08
did you take a language in school?
01:35:10
>> Oh, god. Yeah. German. Can you speak it?
01:35:12
>> Nine.
01:35:14
>> That's right. So, most people go to
01:35:15
college or high school and college and
01:35:17
they take a language, right? And five
01:35:19
years later, 10 years later, can't speak
01:35:21
a word, right? Immersion is how you do
01:35:23
it. So, if I wanted to teach you a
01:35:24
language and you had the time and money,
01:35:26
I would take you to Italy and I would
01:35:28
drop you in the middle of Rome and say,
01:35:30
"I'll see you in 90 days." With no one
01:35:32
to teach you in 90 days, are you going
01:35:34
to be speaking the language?
01:35:35
>> Better.
01:35:36
>> Yeah.
01:35:36
>> You're going to speak the language.
01:35:37
You're going to know the nuances of the
01:35:39
language. you're going to have a pitch
01:35:40
and tone that's more there because it's
01:35:42
how you learned originally by total
01:35:43
immersion. So the reason I do 12 hours a
01:35:46
day for 4 days, 50 hours in a weekend or
01:35:50
60 hours and most people think I'll
01:35:52
never do that, but they're having the
01:35:52
time of their life. So time disappears
01:35:54
when you're enjoying yourself and you
01:35:55
hate it. I mean it feels like eternity.
01:35:57
But the reason I'm able to do that is
01:35:58
that immersion is like years of
01:36:00
experience and you're in a peak state
01:36:02
while you're doing it. So you remember
01:36:04
it because it's locked in like 911 as
01:36:07
opposed to 811. So, I love that. The
01:36:09
other thing that I do is I'm capturing
01:36:10
and I use AI now to do it. I've kept
01:36:12
journals my whole life just like you
01:36:14
looks like you've done, but I'm building
01:36:16
on it, but I have my AI that I've been
01:36:17
feeding over and over and over again the
01:36:19
things I wanted to remember, the
01:36:20
principles, and I create structures to
01:36:22
evaluate these things.
01:36:24
>> And I asked you there about how these
01:36:25
wealthy investors make their money. Um,
01:36:27
the the last question I really have
01:36:29
around this is how the best
01:36:31
entrepreneurs in the world make their
01:36:32
money. Um, again, we're called the diary
01:36:34
of a CEO. So, there's lots of
01:36:35
entrepreneurs and build business
01:36:36
builders watching. And I know you've
01:36:37
worked with many of the world's top
01:36:39
entrepreneurs. In fact, one of them
01:36:41
wrote you a letter.
01:36:42
>> Oh, which one?
01:36:44
>> Mark Ben off.
01:36:45
>> Oh, I love Mark. He's a beautiful man.
01:36:47
>> For anyone that doesn't know who Mark
01:36:49
is. Um, he's the the founder CEO of
01:36:52
Salesforce.
01:36:53
>> Yes. Yeah. He actually came to four, I
01:36:56
think, or five of my seminars originally
01:36:58
in a row, same seminar. And uh, you
01:37:01
know, Mark's as big as I am. He's a big
01:37:03
guy and he was going for it full tilt.
01:37:04
And finally after the fourth one, he
01:37:06
came up to me and said, "You've
01:37:07
convinced me. I'm going to leave Oracle.
01:37:09
I'm going to start my own business. I
01:37:10
want you to come on the journey with me.
01:37:12
It's called Salesforce.com." He said,
01:37:13
"We're going to change business around
01:37:14
the world." And he said this to me. He
01:37:15
goes, "And I promise you, we'll get to a
01:37:17
hundred million dollars in business."
01:37:19
Now he's doing like 42 billion, right?
01:37:21
So, but Mark's what I love about Mark is
01:37:23
he's a contributor. He's he's a social
01:37:26
CEO. Like he does things for society. He
01:37:28
isn't just about himself. He's an
01:37:30
extraordinary human being. He said,
01:37:32
"Dear Tony, I am so deeply grateful for
01:37:35
everything that you've done for me over
01:37:37
the last four decades." He talked about
01:37:39
the seminars he'd been to with you and
01:37:41
says that you've transformed his life
01:37:44
through your inspiration and ideas. He
01:37:46
talks about that particular seminar you
01:37:48
referenced as the moment that led him to
01:37:49
go deeper and deeper and deeper. He said
01:37:51
it was at date with Destiny that I made
01:37:54
the firm decision to leave Oracle and
01:37:55
start my own company. We even had a
01:37:57
brief conversation about it back then.
01:37:59
If you remember,
01:38:00
>> I remember.
01:38:00
>> Fast forward 26 years and Salesforce now
01:38:04
has 80,000 employees and generates over
01:38:07
40 billion in revenue annually. It
01:38:11
stands as the largest enterprise
01:38:13
software company in the world. I truly
01:38:15
could not have done it without you by my
01:38:18
side. And as you always say, we often
01:38:21
overestimate what we can do in one year,
01:38:22
but we vastly underestimate what we can
01:38:24
do in a few decades. Tony, I started
01:38:27
this letter with gratitude. And I'll end
01:38:29
it the same way. When I reached my most
01:38:31
difficult moments, you were there. When
01:38:33
I reached my highest heights, you were
01:38:34
also there. I never forgot that whenever
01:38:38
I reached out for help, you returned the
01:38:40
phone call or text, always quickly.
01:38:43
Business and politics are temporal, but
01:38:45
relationships are eternal, and yours is
01:38:47
one I carry with me always.
01:38:49
Congratulations on everything you're
01:38:50
doing. I look forward to a wonderful
01:38:53
future with you. Aloha, Mark. That's
01:38:56
very beautiful.
01:38:58
It makes me a little emotional, but I
01:39:00
just I love Mark. He's such a good man
01:39:01
and
01:39:03
um I was very kind of him to write that
01:39:06
letter. He says he gives me more credit
01:39:08
than I deserve. Um but I I love him
01:39:11
personally. I love I I love strangers.
01:39:13
I'm driven by that. But I love Mark
01:39:15
because he's such a giver. I I see him
01:39:17
as a a role model of what a great CEO
01:39:20
is. Someone who understands the social
01:39:23
impact of what they're doing as well as
01:39:25
the business impact. Um, he's got a
01:39:27
heart of gold and of course we all have
01:39:29
ups and downs throughout our lives and
01:39:30
and he thinks he's just I've just helped
01:39:32
him, he's helped me, too. It's like it's
01:39:34
never a one one way piece. It's not like
01:39:36
I go around and coach all these people.
01:39:37
I'm no idiot. I've learned so much from
01:39:39
Mark. Uh, it's priceless. So, I have to
01:39:42
I have to send that thanks right back to
01:39:44
him. No question about it.
01:39:45
>> Where does that emotion come from that I
01:39:46
see in your face?
01:39:48
>> I don't know. I was just like
01:39:52
I'm I'm an emotional guy. I'm empathetic
01:39:54
guy and I'm I'm a lover, you know?
01:39:56
That's what drives all that I do. And to
01:39:58
um see somebody I love and to see how
01:40:00
far he's come and to know that um I've
01:40:03
been able to be helpful to him at at key
01:40:05
moments um is meaningful. You know, it's
01:40:07
extremely meaningful cuz he's provided
01:40:10
opportunities for millions of people,
01:40:13
80,000 employees, but millions of people
01:40:15
through his creativity and his focus.
01:40:18
And we've done a lot of cool things
01:40:19
together. I called him one time. I was
01:40:21
up in uh San Francisco for other
01:40:23
business. And um I read in the paper
01:40:25
that this this landlord was kicking out
01:40:28
these nuns who had the food kitchen in
01:40:30
the the worst part of the city there in
01:40:32
the Tenderloin district. And I was like,
01:40:35
"This guy's an idiot. I mean, I got to I
01:40:37
got to do something." So instead of
01:40:38
leaving, I spent an extra day and I went
01:40:40
and met these nuns, most incredible
01:40:42
ladies. And they were spending all their
01:40:46
time cooking food so they could sell
01:40:48
food so they could make money so they
01:40:49
could actually prepare food for the
01:40:50
homeless there. and in this tiny little
01:40:52
building and they were getting kicked
01:40:54
out. So I called the owner and I said
01:40:55
listen I'm own a lot of real estate
01:40:57
also. I understand your rights as a real
01:40:59
estate guy but I said do you want to be
01:41:01
the most hated guy in San Francisco? I
01:41:03
said I'll give you an option. How about
01:41:05
let them stay to the end of the year.
01:41:07
I'll pay their lease. I'll pay twice the
01:41:10
amount and then I'll get them out. I
01:41:12
said but you don't push them out now on
01:41:13
the street. So we agreed. And so then I
01:41:17
said to ladies, "Let's find a place for
01:41:18
you and I'll help you find a place.
01:41:20
We'll rent a place for you." And then I
01:41:21
started getting phone calls and one of
01:41:23
the phone calls I got says realtor and
01:41:25
he goes they're they're looking to buy a
01:41:26
place and I said I said well where are
01:41:30
they getting the money? I said they said
01:41:32
I don't know. So I called and made none
01:41:34
up and she goes uh I said you know I I
01:41:36
was said I'd you know pay for a place
01:41:37
for you guys for a year you know lease
01:41:39
you a place. I said but I hear you're
01:41:40
looking to buy a place. Do you guys have
01:41:41
some capital I'm not aware of? And she
01:41:43
goes no. She goes will provide Tony
01:41:48
like God will provide. So, so I spent, I
01:41:51
don't know, a million two or something
01:41:52
like that to find them a place. But then
01:41:54
I called Mark because I didn't want them
01:41:56
living in the place. I said, "Mark,
01:41:57
match me on this." And I mean, he didn't
01:42:00
hesitate a second. He had not even met
01:42:02
the nuns. Then he went the nuns, we went
01:42:04
met them, and he went and he bought them
01:42:05
a home for them to stay in. And and then
01:42:07
we went through four years of the city
01:42:09
trying to not let them take over this
01:42:11
place. But that's the kind of guy Mark
01:42:12
is. So, he's incredibly generous and I'm
01:42:15
very touched that I could count him as a
01:42:17
friend and be a helpful to him. and
01:42:18
you've been so helpful to me.
01:42:19
>> I've learned quite a lot about you today
01:42:20
just from observing you and two one of
01:42:23
the big things that I've learned is the
01:42:24
two moments where I've seen tears in
01:42:26
your eyes
01:42:28
>> have both been moments where people have
01:42:30
expressed a huge amount of love and
01:42:32
appreciation for you.
01:42:33
>> That's true.
01:42:34
>> And I I work back through your early
01:42:35
earliest years and I again it's almost
01:42:38
like a a jigsaw puzzle coming into
01:42:40
formation in my mind of how how much you
01:42:42
love love.
01:42:44
>> I do. I think love is life. Love is the
01:42:46
driving force in my life for sure.
01:42:48
There's no question about it. And that's
01:42:49
why I can't I I hate to see suffering
01:42:53
because it's the opposite of love. You
01:42:54
know, if you love somebody, what do you
01:42:55
do? Anything you can. So that's what I'm
01:42:57
called to do. And it is it's a calling.
01:42:59
It's not a job. It's not a business. You
01:43:01
I have all kinds of businesses obviously
01:43:03
and I enjoy business. But this is my
01:43:06
mission. This is what I'm made for. And
01:43:08
um I'm just one guy. I can't do
01:43:10
everything, but I can do a lot. And I'm
01:43:11
always figuring how to scale more,
01:43:13
right? you know, whether it's feeding
01:43:14
people or I'm getting, you know, my wife
01:43:17
and I, we were fortunate enough to have
01:43:18
our own plane and I I don't want to just
01:43:20
burn up a bunch of carbon. I found it's
01:43:21
3,000 trees. I said, let's plant a 100
01:43:23
million trees. So, we're up to 75
01:43:25
million. I think we're going to hit the
01:43:26
100 million this year. And but we didn't
01:43:28
just plant the trees. We talked to
01:43:30
farmers, work with an organization about
01:43:32
how to build a build a crop not once a
01:43:34
year, but to do it across 12 different
01:43:36
months so that if something drops, they
01:43:38
come out and they go from earning a $125
01:43:40
a day and starving to making $12 a day,
01:43:43
which doesn't sound like much makes them
01:43:44
rich in that community. So, we're doing
01:43:46
that. It's like I just I love taking
01:43:47
things to scale, too. It's like I love
01:43:50
the individual impact and I love the the
01:43:53
global impact. The combination of the
01:43:54
two make life ever challenging and ever
01:43:57
exciting
01:43:58
>> with people like Mark and entrepreneurs.
01:44:00
My last question about this pattern
01:44:01
recognition and my last question is just
01:44:03
as me as a you know I'm I'm an
01:44:05
entrepreneur. I'm building businesses at
01:44:06
the moment. I'm earlier in my journey
01:44:07
much earlier than someone like Mark. But
01:44:09
what is the pattern that you've seen in
01:44:10
these exceptional founders and
01:44:11
entrepreneurs as it relates to building
01:44:13
great businesses that you would impart
01:44:15
on me?
01:44:16
>> I don't think there's anything I'm going
01:44:17
to impart on you that you don't already
01:44:18
know because the fundamentals are so
01:44:20
simple. Um, you have to the business has
01:44:22
to be more than a vehicle for money. And
01:44:25
don't get me wrong, I mean, there are
01:44:26
people who have certainly succeeded that
01:44:27
way. But if you look at the people that
01:44:28
build something that's lasting, it has
01:44:31
to be a passion where it's something you
01:44:33
believe in so much. It's so valuable.
01:44:36
It's a contribution sense to you, not
01:44:38
just an economic sense. Because in the
01:44:39
beginning of a business, it's like
01:44:41
having a child. You know, you know, you
01:44:43
don't get a lot back. You work around
01:44:44
the clock. You'll discover when your
01:44:46
first child comes and you love them.
01:44:48
It's it's the pride of ownership. But if
01:44:50
you're just a lot of people start a
01:44:52
business think they're gonna get rich
01:44:53
overnight or make some and those people
01:44:54
never succeed. So it's like finding
01:44:57
something a vision that not only you
01:44:59
believe in but others are completely
01:45:01
moved by because you can attract people.
01:45:02
You can't build an organization without
01:45:04
great people. And do you think I could
01:45:06
run all these companies if I was just
01:45:08
sitting there every day? I mean I've got
01:45:09
some of the greatest leaders I could
01:45:10
possibly recruit. I'm constantly looking
01:45:12
for the second part which is how do I
01:45:14
find leaders? How do I find leaders that
01:45:16
are smarter than I am in various areas
01:45:18
and where I can pull together the right
01:45:20
people together and create a culture
01:45:22
that adds a massive value and
01:45:24
continually does so until it dominates
01:45:26
the that industry or that market or that
01:45:29
marketplace. So I think you have to find
01:45:31
something that's more than just a
01:45:33
business for you. It has to be more than
01:45:34
economics for you. It has to be a
01:45:36
mission for the most successful people.
01:45:38
You have to be able to have something
01:45:40
you can articulate that can attract
01:45:42
people. And you have to constantly find
01:45:44
the very best that you can. And you got
01:45:47
to constantly prune because the law of
01:45:48
familiarity shows up. That's what your
01:45:50
friends went through, right? They got
01:45:51
all these great things but know how
01:45:52
great it is after a while it's familiar.
01:45:54
You know, it's like they don't they
01:45:56
don't have the same hunger. I look for
01:45:58
not only wickedly smart people, which I
01:46:00
love, but hungry people. When people ask
01:46:03
me like, "What is the one common
01:46:04
denominator of people that succeed on a
01:46:06
massive scale around the world?" I'd
01:46:08
always in the beginning say,"Well, I
01:46:09
love wicked intelligence, but I know a
01:46:12
lot of very smart people that can't
01:46:13
fight their way out of a paper bag in
01:46:14
their relationship or their finances."
01:46:16
You know, they're smart in one area, not
01:46:17
another. But the one that is absolutely
01:46:20
completely accurate is hunger. The
01:46:22
hunger to be more, to do more, to give
01:46:24
more, to share more. Somebody who has a
01:46:26
hunger that doesn't die, not a hunger to
01:46:28
get make a certain amount of money or a
01:46:30
hunger to achieve, you know, a swimsuit
01:46:32
size, but a hunger that's unquenchable.
01:46:35
Those are the people that you know their
01:46:37
names because they have an impact. So
01:46:39
it's like whether it's Richard Branson
01:46:41
who's in his 70, he has the same hunger
01:46:42
today as when he was 16 years old in
01:46:44
that crypt in your country coming up
01:46:46
with Virgin, right? I mean it's same
01:46:48
level. Let's give it a go, right? He's
01:46:49
got that peace, you know? Anybody you
01:46:52
see, you know, look at the people you
01:46:53
have on your show and think about how
01:46:55
many of them still have that hunger.
01:46:56
Kevin Hart is a friend of mine. I know
01:46:58
he's been on your show. I mean, he's one
01:46:59
of the hardest working guys, but he's
01:47:01
hungry. He loves it. He want he just
01:47:02
wants to do it all. To me, that's the
01:47:04
gift. and stoking your hunger or
01:47:06
awakening someone's hunger that doesn't
01:47:08
have it. That's a real gift and that's
01:47:10
one of the gifts I think I've tried to
01:47:11
refine within myself and help people
01:47:13
with.
01:47:14
>> My last question is of all the things
01:47:16
we've talked about today and everything
01:47:17
else that's going on in your life and
01:47:18
the world, what is the most important
01:47:20
thing we should have talked about that
01:47:21
we didn't talk about?
01:47:22
>> We covered a lot of territory. I'm
01:47:25
impressed by the diversity of what we
01:47:26
got to cover. Thank you. We went deep.
01:47:28
Um I don't know if there's anything that
01:47:30
off the top of my head right now. I I do
01:47:32
think that I hope people leave with the
01:47:34
idea that if I'm stressed in my life, I
01:47:37
got to stop managing. I got to start
01:47:39
creating. And that that sounds like just
01:47:41
an overwhelming thing, but it's like
01:47:43
creating life on your terms. Like
01:47:44
deciding what are the immutables. It's
01:47:47
like um if you want to take the island,
01:47:49
you got to burn your boats.
01:47:51
>> Uh if if you have a way to go back, the
01:47:52
mind will rationalize and you will go
01:47:54
back. But if you really are committed to
01:47:56
a greater quality of life, you got to
01:47:58
master the science of achievement and
01:47:59
the art of fulfillment. And fulfillment
01:48:01
is not like achievement. There's very
01:48:02
cool real rules for achievement like
01:48:05
what to do with your body, multiple
01:48:06
ones, but there's certain fundamentals
01:48:08
that are immutable. What to do
01:48:09
financially, certain things that are
01:48:10
immutable.
01:48:12
Fulfillment
01:48:14
that success without fulfillment is
01:48:16
failure. And fulfillment is an art. It's
01:48:20
not a science. It's different for you
01:48:22
and me and everybody we meet. And so I
01:48:24
I'll tell you one real fast example. I
01:48:26
know we've gone over in time. Um Steve
01:48:29
Win's a good friend of mine, built most
01:48:30
of Las Vegas. Brilliant guy. Absolutely
01:48:32
brilliant. And um one day Steve calls
01:48:35
up. He goes, "There's a painting that I
01:48:38
have coveted for over a decade and he
01:48:41
goes, "I just recently outdid everybody
01:48:44
at Southbes and it just got delivered
01:48:48
and you got to see it." And I said,
01:48:50
"Okay, I can't see." I said, "But I got
01:48:51
to ask a question. How much did it set
01:48:53
you back?" And he goes, "$86.9 million.
01:48:58
I go, "8 $86.9 million." Okay, I got to
01:49:01
see what an $87 million painting looks
01:49:04
like. So, I go to his house. He takes me
01:49:07
in,
01:49:09
shows me this wall. It's a red square.
01:49:12
It's a Rothco, if you know what a Rothco
01:49:14
is. It's a red square. And it's not
01:49:16
totally red, a little red and orange,
01:49:17
right? And I look at him. I go, "Steve,
01:49:19
they missed some spots." And he looks at
01:49:22
me and gives me the look. And I start to
01:49:23
tease him a little bit. I go, "Steve, if
01:49:25
you give me a $100 worth with the red
01:49:26
paint and you give me 10 minutes, I
01:49:29
think I can match this." And I'm just
01:49:31
screwing him with a little bit. He knows
01:49:32
I'm screwing. He goes, "You know, this
01:49:33
is a Rothco." I said, "I know." He goes,
01:49:35
"No, but you don't know." Like, you
01:49:37
know, he committed suicide. He tells me
01:49:39
the whole story, right? And I go, "Well,
01:49:40
that better be blood of his for $87
01:49:42
million, right?" But the reason I tell
01:49:44
you the story is it's not making fun of
01:49:46
Steve. It's making fun of me. He can
01:49:48
look at that and he can barely see. And
01:49:50
he knows what every stroke means. It has
01:49:52
meaning for him. He knows what it's
01:49:54
about, what it means, the uniqueness of
01:49:56
it. He's the man's life. I see a red
01:49:59
square. He has an experience.
01:50:02
The richness of life is when you go
01:50:04
deeper and figure out what makes you
01:50:06
feel like it's a red square for someone
01:50:08
else, but this is your thing. This is
01:50:10
what fulfills you. I know what fulfills
01:50:12
me. Family, love, as you can probably
01:50:14
tell, and contribution in a meaningful
01:50:16
way. Light me up like a Christmas tree,
01:50:18
and they've made me go for 66 years, and
01:50:20
it'll keep me going, right? But people
01:50:21
got to find what that is for themselves.
01:50:23
Because if you succeed and you're not
01:50:25
fulfilled,
01:50:27
what do you got? How many people have
01:50:29
taken their life? They're super
01:50:30
successful on the surface, but they
01:50:33
weren't fulfilled. Some of the people
01:50:35
made everybody on earth laugh when they
01:50:36
took their life. Some people did
01:50:38
businesses and took their life. You
01:50:39
don't want I don't I don't think most
01:50:41
people are going to take their life, but
01:50:42
you don't want to live more decades and
01:50:44
not really be here, not experiencing
01:50:46
fulfillment. So, my passion is to help
01:50:48
people be fulfilled, not just achieve.
01:50:52
>> Amen. I mean, I've got so many other
01:50:54
photos that I might as well show you.
01:50:55
The ones that
01:50:56
>> This is the moment my wife and I met.
01:50:58
>> That is the moment you met.
01:50:59
>> Literally the moment we met. How did she
01:51:00
get the one?
01:51:01
>> That's my mom. That's Jim Robbins. This
01:51:03
man adopted me.
01:51:04
>> This one here.
01:51:06
>> Oh, that's down uh this one is actually
01:51:08
down in Haiti. I went down there. That's
01:51:10
where first group people went to save
01:51:12
>> all these kids. These were kids that had
01:51:13
been trafficked.
01:51:15
>> Yeah. my brother and sister. Wow, you do
01:51:18
your homework. Very impressive.
01:51:20
>> We We have a closing tradition where the
01:51:21
last guest leaves a question for the
01:51:22
next, not knowing who they're leaving it
01:51:23
for. And the question left for you is,
01:51:26
if you could choose your life span, how
01:51:31
long would it be and at what point would
01:51:35
you choose to die?
01:51:39
>> That's a great question. Well, I
01:51:42
certainly would want to live um as long
01:51:44
as my family does, and now I've got to
01:51:46
live a little longer because I got a
01:51:48
four-year-old. Um
01:51:50
I don't know if I'd want to live
01:51:52
forever. Um
01:51:54
I don't know. You know, there's talk
01:51:56
about, you know, uploading your
01:51:57
consciousness to a machine and so forth.
01:51:59
I don't I believe in spirit and soul. I
01:52:01
don't know if that's going to be
01:52:02
uplifted machine. Maybe I'm wrong. Maybe
01:52:03
it's just the process. But I want to
01:52:05
leave as much legacy as possible. I want
01:52:07
to live as long as I'm interested and
01:52:10
useful. You know, those are the two
01:52:12
things that are really matter. And you
01:52:13
know, my minimum I think is 92 is my
01:52:16
goal as if I had control, right? Life
01:52:18
will tell me. But 92 for the number that
01:52:21
somehow I've had in my head and what
01:52:22
some of the boosts we have with bio
01:52:24
chemistry and element stem cells, who
01:52:26
knows? Maybe it goes past 100. But uh I
01:52:29
think a century of living and giving
01:52:31
would be an extraordinary experience for
01:52:32
me. I don't know if I'd want to live for
01:52:34
eternity, but I'm not at that point
01:52:36
where that's really a choice, so I don't
01:52:37
have to think about it. Um, I I will
01:52:39
tell you the only fear that I've really
01:52:40
felt in my life was dying too soon. I
01:52:43
think part of my drive early on was just
01:52:46
I want to squeeze everything out of life
01:52:47
while I'm here. I don't know where it's
01:52:49
come from. I think, you know, couple
01:52:51
things could have contributed to it, but
01:52:53
I think death was a good counselor for
01:52:54
me. It gave me drive to the today. It
01:52:57
it's not a fear for me other than I want
01:52:59
to be here as long as I can for my
01:53:00
family and for especially all my
01:53:02
children. but especially my youngest.
01:53:03
But yeah, that would be my answer. I'd
01:53:05
say not forever, but as long as I'm
01:53:07
useful and helpful and I can enjoy it
01:53:10
all.
01:53:10
>> You use the word legacy there.
01:53:12
>> Yeah. Well, legacy is um what I leave
01:53:14
when I'm gone. In other words, I don't
01:53:15
have to be here to continue to have
01:53:16
impact, right? It's like that's the best
01:53:18
part of life. I I looked at, you know,
01:53:20
leadership is influence, right? What
01:53:21
makes you a leader is your ability to
01:53:22
influence thoughts, feelings, emotions,
01:53:24
actions, another person if you're a
01:53:25
positive leader for good. And I look at
01:53:28
levels of influence. One is can you
01:53:29
influence someone to change their state?
01:53:31
Then it's can you influence them to
01:53:32
change your state when you're not there?
01:53:34
So you're no longer a manager, right?
01:53:36
You've changed their values. Could you
01:53:38
change your state and they're not there
01:53:39
for a group of people? Right? Could you
01:53:42
change your state with a mass number of
01:53:44
people and you're not there? Right? That
01:53:46
to me is the ultimate level of
01:53:47
influence. And now with audios and
01:53:49
videos and AI, especially with AI, I've
01:53:51
got an AI that's amazing. I mean, we
01:53:53
have 4.9 in Apple and people love it and
01:53:55
their lives changed by it. And I'm I'm
01:53:57
working right now with another group um
01:53:58
to create a platform for interventions
01:54:01
and therapy that's not just me with AI
01:54:03
because there aren't enough therapists.
01:54:04
There aren't enough great therapists in
01:54:06
the world. I want to have that. It's
01:54:07
already in 50 languages. So the whole
01:54:09
world I want to leave a legacy that the
01:54:10
world has people that can help them 24/7
01:54:13
365. And I think AI is one of the tools.
01:54:16
It's getting better and better to do
01:54:17
that.
01:54:20
>> And what happens when you die? Where do
01:54:22
you go? I I I don't think anything in
01:54:25
the universe I know nothing in the
01:54:26
universe ever destroys it changes form.
01:54:29
What does that look like? Do I have
01:54:31
conscious awareness that as I do now? I
01:54:33
don't know the answer to that question.
01:54:35
Uh all I want to do is make sure I live
01:54:36
fully while I'm here and whatever's next
01:54:38
when it shows up, I'll I'll take that
01:54:40
journey. Thank you so much uh for so
01:54:43
many reasons. I think you've been a
01:54:44
you've been a mentor to so many of us
01:54:45
for for so long in so many ways. Whether
01:54:48
it's I remember how profoundly impacted
01:54:49
I was when I watched your um your piece
01:54:51
on Netflix and
01:54:53
>> Oh, no. Your guru. Yeah.
01:54:54
>> Yeah. That was really the front door for
01:54:56
me into your world. I'd seen I'd seen
01:54:57
your work before I' I'd read the books
01:54:59
and stuff, but for me that was really a
01:55:00
paradigm shifting moment. I think it was
01:55:02
in that documentary where there was a
01:55:04
young man who was suicidal. Yeah, it was
01:55:06
that one. The Netflix I'm not there was
01:55:07
Yeah, there was one. That's how it
01:55:08
started actually.
01:55:10
>> Matias.
01:55:11
>> Yes. Matteas.
01:55:12
>> Matteas.
01:55:14
That was what six years ago?
01:55:16
>> No. No, that was 2014.
01:55:18
>> 2014. Okay. Wow.
01:55:19
>> Yeah.
01:55:19
>> Gosh.
01:55:20
>> There was a young woman there also. I
01:55:21
don't know if you remember the young
01:55:22
woman that was in that sex cult where
01:55:24
they made the children have sex with the
01:55:25
adults.
01:55:26
>> That one was very emotional. I was down
01:55:28
in Brazil and I was doing a seminar for,
01:55:30
you know, about 10,000 people. And I'm
01:55:32
walking through the aisle and this woman
01:55:34
kept looking at me and then I didn't
01:55:35
realize it. She goes, "Don't you
01:55:36
recognize me?" And it was her. She got
01:55:38
herself out of the group. She's wrote a
01:55:40
book. She's now a therapist. She helps
01:55:42
other people get out of it. So, it's
01:55:44
really fun to see years later. We
01:55:46
actually did a follow-up at the 7-year
01:55:48
mark or something like that afterwards
01:55:49
to show what happened with these
01:55:51
families. It's been really nice to see.
01:55:54
>> Did you say his name? His name was
01:55:55
Matias. Matias.
01:55:56
>> Matias, I believe. Matias. He he just
01:55:58
wanted to he sent an email just to say
01:56:01
that for anyone that doesn't know, he
01:56:03
was a a guy in the audience who was had
01:56:05
suicidal ideiation and was clearly
01:56:08
struggling.
01:56:08
>> Yeah.
01:56:09
>> Um it's been what a decade roughly since
01:56:12
then. you you supported him, you helped
01:56:13
him. And he's just sent an email to say
01:56:16
that attending that event that day was a
01:56:18
huge dream for him and the experiences
01:56:19
that he got from that have completely
01:56:22
changed the trajectory of his life. And
01:56:24
those memories continue to impact him as
01:56:27
he continues to support um his growth,
01:56:29
his habits, his decisions, and his
01:56:31
outcomes. And he wanted to send his
01:56:32
regards to you for that.
01:56:33
>> That was really kind of him to reach
01:56:34
out. That's nice. I love seeing people a
01:56:37
year later, 10 years later, 20 years
01:56:38
later. That's the great gift of my life.
01:56:39
I walk down the street anywhere on
01:56:41
earth. Sarah desert has happened to me
01:56:43
in China. People come up and say, "You
01:56:46
changed my life." And I always remind
01:56:46
them, "I didn't change your life. You
01:56:48
did, but glad I got to help. What
01:56:49
happened?" And then they tell me
01:56:50
stories. And outside my family, there's
01:56:53
nothing that gives me more joy than to
01:56:54
hear those stories.
01:56:55
>> Well, you've done that for more people
01:56:56
than I could possibly receive emails
01:56:57
from. Um, hundreds of billions really,
01:57:00
if we're counting the amount of people,
01:57:01
the amount of meals you fed through the
01:57:03
the work you've done through your
01:57:04
company. you even you've invested
01:57:05
tremendously also in in saving the
01:57:07
planet through your green energy
01:57:08
investments which we didn't get to talk
01:57:09
about today but I'm going to link that
01:57:11
below for people to read about.
01:57:12
>> One thing I would mention if I may is I
01:57:14
uh Paramount approached me and we now
01:57:16
have a 24-hour day channel and uh it's
01:57:19
it's a fast channel so it's free
01:57:21
advertised supported television. It's a
01:57:23
TV I grew up with instead of cable. So,
01:57:25
if you go to um whether it's Pluto or if
01:57:28
you go to Roku or if you go to Amazon
01:57:31
Prime and you look for live TV, there's
01:57:33
the Tony Robbins network and 24 hours a
01:57:35
day there's content there that's free
01:57:36
that anybody can watch and educate
01:57:38
themselves and they're full of
01:57:39
interventions like these that you talked
01:57:41
about. So, I hope some people will check
01:57:43
it out because it's a it's a way I'm
01:57:44
another way I'm trying to give people a
01:57:45
gift to support their lives.
01:57:47
>> I'm going to link that below and also
01:57:48
I'm going to put a link below to your
01:57:50
free 3-day virtual event called Time to
01:57:52
Rise which I think we mentioned.
01:57:53
>> Oh, yeah. Please come to that. You don't
01:57:54
want to say come. You can do it from
01:57:56
anywhere in the world. Your office, your
01:57:57
home. And it's coming up on the 29th
01:57:59
through the 31st of January.
01:58:00
>> And it's perfect timing at the start of
01:58:02
the new year. People thinking about
01:58:03
making a change in their life. I'm going
01:58:04
to link that below as well if anybody
01:58:05
wants to attend. It's free 3 days and
01:58:07
it's uh I think it's a great
01:58:09
continuation of the conversation we've
01:58:10
had today because we've talked so much
01:58:12
about change, a changing world, and how
01:58:13
to change thyself. And um that's what
01:58:15
you've done for me. It's what you've
01:58:16
done for so many people. And it's an
01:58:17
absolute honor. It's actually for me
01:58:18
there have certain moments when I in the
01:58:20
job that I do where I think [ __ ] hell
01:58:22
like how lucky I'm grateful am I to get
01:58:24
to do this and this is one of those such
01:58:25
moments that is a is a real dream for me
01:58:27
because you're you're such a huge
01:58:28
inspiration to me. So thank you so much
01:58:30
Tony for your graciousness. I appreciate
01:58:31
>> I just want you I feel the same way. I
01:58:33
feel like uh you're the next wave of
01:58:35
contribution to this world and you're
01:58:37
doing an amazing job already but I got a
01:58:39
ticket to your parade. I'm gonna watch
01:58:41
how you evolve over the next couple of
01:58:42
decades and I know your your
01:58:44
contributions will only grow because I
01:58:46
feel the sincerity in your heart not
01:58:48
only to grow but to give and uh I hope
01:58:50
that you continue to move towards that
01:58:52
love and contribution you're talking
01:58:54
about cuz I think that's your true
01:58:56
essence. I think that's really what
01:58:58
drives you anyway.
01:58:58
>> I think so too.
01:59:00
>> Yeah. Thank you.
01:59:01
>> Thank you.
01:59:05
>> This is something that I've made for
01:59:07
you. I've realized that the direio
01:59:08
audience are striv
01:59:12
goals that we want to accomplish. And
01:59:14
one of the things I've learned is that
01:59:16
when you aim at the big big big goal, it
01:59:19
can feel incredibly psychologically
01:59:21
uncomfortable because it's kind of like
01:59:23
being stood at the foot of Mount Everest
01:59:25
and looking upwards. The way to
01:59:26
accomplish your goals is by breaking
01:59:28
them down into tiny small steps. And we
01:59:31
call this in our team the 1%. And
01:59:33
actually this philosophy is highly
01:59:35
responsible for much of our success
01:59:37
here. So what we've done so that you at
01:59:39
home can accomplish any big goal that
01:59:41
you have is we've made these 1% diaries
01:59:44
and we released these last year and they
01:59:46
all sold out. So I asked my team over
01:59:48
and over again to bring the diaries back
01:59:50
but also to introduce some new colors
01:59:51
and to make some minor tweaks to the
01:59:53
diary. So now we have a better range for
01:59:57
you. So, if you have a big goal in mind
01:59:59
and you need a framework and a process
02:00:01
and some motivation, then I highly
02:00:04
recommend you get one of these diaries
02:00:05
before they all sell out once again. And
02:00:08
you can get yours now at the diary.com
02:00:10
where you can get 20% off our Black
02:00:12
Friday bundle. And if you want the link,
02:00:13
the link is in the description below.
02:00:26
Heat. Heat. N.
