00:00:00
I'm trying not to cry. I'm just like, um, I hate suffering. I've suffered
00:00:06
myself and so I hate to see anybody suffer. And so, um, this is my mission. This is what I'm made for. And, um, I'm
00:00:13
just one guy. I can't do everything, but I can do a lot. Um, I always try to help people say,
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"How can you turn your worst day into your best day?" >> Please help me welcome to the stage,
00:00:25
Tony Robbins. He's the nation's number one life and business strategist.
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>> He's worked with royalty, elite athletes, Oscar winners, scientists, and
00:00:35
everyone in between >> to overcome their limitations and accelerate change.
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>> Can you take us back to the environment that shaped you into the man that you
00:00:43
are? >> So, I grew up in a tough environment. I had four different fathers. My mom, she
00:00:47
drank alcohol and took prescription drugs. We had no money, no food. And then the thing that changed my whole
00:00:51
life was a knock on the door on Thanksgiving. There was this tall guy standing there with two bags of
00:00:56
groceries and an uncooked frozen turkey in a pan. And my dad saw this man. He said, "We don't take charity." And he
00:01:02
went and slammed the door on the guy. But it became a very useful and distinction for me about how he and I
00:01:07
process that day differently because there's three decisions you make every moment of your life. And the real
00:01:11
problem is the story you have. For example, that day my dad's focus was the fact he not fed his family and he was
00:01:16
worthless. However, I took that as strangers care. And so the story is the belief you've told yourself over and
00:01:23
over because belief is the invisible force that controls everything in your life. And then there's the third
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decision. What am I going to do? And so what I decided to do is someday I'm going to do this for others and end
00:01:32
suffering where I can. And so I'm going to show you how to get clear what you
00:01:35
really want. Figure out what's been stopping you. Put the plan in place and teach you the most important thing
00:01:39
that's made me successful. >> And I don't think people fully realize
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the significance of how many of the most influential people on planet Earth you have worked with and continue to work
00:01:48
with. What is the pattern that you noticed in those people? >> So, I found four things with them. And
00:01:52
the first thing is, >> listen, my my team gave me a script that they asked me to read, but I'm just
00:01:58
going to ask you um in the nicest way I possibly can. Thank you first and foremost for choosing to subscribe to
00:02:04
this channel. It is um it's been one of the most incredible, crazy years of my
00:02:07
life. I never could have imagined. I had so many dreams in my life, but this was
00:02:10
not one of them. And the very fact that these conversations have resonated with you and you've given me so much feedback
00:02:15
is something I will always be appreciative of. and I almost carry away a sort of burden of uh responsibility to
00:02:20
pay you back. And the favor I would like to ask from you today is to subscribe to
00:02:24
the channel if you um would be so obliged. It's completely free to do that. Roughly about 47% of you that
00:02:30
listen to this channel frequently currently don't subscribe to this channel. So, if you're one of those
00:02:34
people, please come and join us. Hit the subscribe button. It's the single free
00:02:37
thing you can do to make this channel better. And every subscriber sort of pays into this show and allows us to do
00:02:42
things bigger and better and to push ourselves even more. And I will not let you down if you hit the subscribe
00:02:46
button. I promise you. And if I do, please do unsubscribe, but I promise I won't. Thank you,
00:02:58
Tony. I was I was shocked. It was so surprising to me that you had the childhood you had based on the outcomes
00:03:06
that you've accomplished in your life. And as someone that has followed you for
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a very long time, I imagine that there's many other people that have followed you
00:03:14
for a very long time that have no idea about the early context. For those people,
00:03:20
>> can you take us back to the environment that shaped you into the man that you
00:03:24
are? >> Well, I think, you know, I grew up I grew up in a tough environment. I had um
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four different fathers. My mom was a very intense and passionate woman. Uh we never had any money. We're very very
00:03:34
poor. Uh my mom was probably the most important influence in my life by far. Um very loving woman but a very stressed
00:03:41
woman and under that stress she drank alcohol and took prescription drugs and when she did that she became very
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violent. So I took the brunt of that and then figured out how to manage her emotions basically. Uh it's where all my
00:03:52
beginning training really happened and yet at the same time she was loving it. She pushed me. She believed in me. Uh
00:03:57
she wanted me to be something. So she influenced my life in so many beautiful ways. And then probably what changed my
00:04:02
life the most though is my forefather especially made it clear no one gives a damn about anybody else. We lived in a
00:04:09
um what I thought was an upper class uh community or city but we were on the other side of the tracks. It was lower
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middle class and we were you know literally right by the railroad tracks where the worst of the worst live so to
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speak. And so we're kind of looked down on. And so it really looked like nobody
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cares. And then the thing that changed my whole life a single event was a knock on the door on Thanksgiving. We had no
00:04:30
money, no food. When I say no food, we had crackers and peanut butter, but not a Thanksgiving dinner, right? And uh my
00:04:35
dad has been mom are screaming each other through a door and my dad had lost his job. You get the knock of the door
00:04:42
and I go open the door and there's this tall guy standing there with two bags of
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groceries, one in each hand, and at his feet he had an uncooked frozen turkey in
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in a pan, you know. And he said, "Is your father here?" And I was like, "Just
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one moment." You know, and I was like, it was Christmas morning. So, I go to my
00:04:57
dad and I go, "Hey, Dad, there's someone at the door for you." And he goes, "Who
00:04:59
is it?" And I said, "I don't know. It's for you." He goes, "Well, you answered."
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I said, "I already did. It's for you." So, he goes over there and I'm waiting
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like with such excitement for him to open the door. And he saw this man and he was not happy. He looked at this man
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before the guy say a word and he said, "We don't take charity." And he went and
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slammed the door on the guy. But the man had leaned in because of the groceries and it hit his shoulder and it bounced
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off, which made my dad even matter. And they said, "Sir, sir," he said,
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"Somebody knows you're having a tough time. Everyone has tough times. They
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want you to have this food for your family for Thanksgiving." He goes, "I'm
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just the delivery guy." And my father said, "We don't take charity." And he
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pushed the door again. But this time, because the guy's leaning, his foot now
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has stepped in. It hit his foot and bounced off. And then now my dad's getting more fired up. And I'm standing
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looking at this whole thing, and it's like a car crash happening. And the guy
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said something to my dad. I thought my dad was going to punch him in the face. He didn't say it meanly. He said, "Sir,"
00:05:54
he said, he saw me. He said, "Don't make your family, you know, suffer because of
00:05:58
your ego." And I can still see it like yesterday. My dad's veins on both sides of his neck
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were just pumping and he was red as can be. And then he just dropped his shoulders. He took the groceries. He
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slammed it on the table and he slammed the door. And he never even said thank you. It took me maybe a decade to
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eventually figure it out. And it became a very useful and distinction for me about how he and I process that day
00:06:21
differently because I believe there's three decisions you make every moment of
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your life. You're making them right now if you're listening to me and so is your
00:06:26
audience. The first one is what are you going to focus on? You're going to be
00:06:30
focused on what happened yesterday, what you're going to have for lunch, what I'm
00:06:32
saying, how it relates to you. There are millions of things you can focus on. But
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you don't experience life. You experience the life you focus on. And most of us are distortion deletion
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creatures. Our brains don't take it all in consciously. it's too much. So our
00:06:47
brains delete things. We distort things. We generalize things so we can make it through our lives. And so if you don't
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control your focus, you react. And that day, my dad's focus was the fact he not
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fed his family. It wasn't hard to figure out. He said it over and over again
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after after he slammed the door. And my focus was, "Wow, there's food. What a
00:07:06
concept." You know, I was excited. But the second decision you make every moment, the minute you focus on
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something, your brain has to figure out, what does this mean? Is this the end or
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the beginning? Is this person dissing me? Is they are they challenging me? Are they coaching me? Are they loving me?
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And whatever meaning you give, it produces emotion. And out of that emotion, you make the third decision.
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What am I going to do? And that day, I know the meaning my dad did. It wasn't
00:07:30
just that he didn't feed his family. It's that he was worthless. You know, I
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can't even feed my family. And he muttered all this stuff continuously. But I I took that as stranger's care. It
00:07:41
completely violated everything I had experienced in my life up until that point. And my brain was like, if a
00:07:46
stranger doesn't even want credit for this and they fed my family on Thanksgiving,
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I got to care about strangers. And so what I decided to do is someday I'm going to I'm going to do this for
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others. And so when I was 17, I went out and I uh I didn't have a lot of money,
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but was doing okay. And I went to a grocery store and I told the manager what happened in my life and I said, "I
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want to feed two families. Help me out. Give me a discount." And he gave me 10%
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off. And I thought, "Cheep bastard." But I took it. I had the most enjoyable
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shopping. I took two shopping carts and just filled it up with two families. And
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then I um I called this church and I said, "Who do you know that needs help
00:08:20
but won't ask for it? Won't come for it." And they gave me two families
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names. And so I wrote a little note. I just put this is a gift from a friend. Everyone has tough times. I hope you
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have a beautiful Thanksgiving and someday if you can pay this forward. I didn't use the word pay it forward. I
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said do this for someone else. But now you look at us pay it forward. and I put love a friend. And then I I realized I
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was going to the bario area of the city and I was like maybe they don't speak
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English. So I had a friend of mine write in Spanish on the back. So I figured I could flip it over. And I the first
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house I went to, it's a little tiny place. I knock on the door and this woman about this tall asmatic woman sees
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me and sees the food and screams and then grabs my head and pulls it down, starts kissing me on the cheek and said,
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"No, no, no. Delivery boy, delivery boy." And she and I and I pull out the
00:09:05
note and I flipped it over in Spanish and she read it and then she started to cry and she goes and she started giving
00:09:11
me kissing. I said, "No, deliver." She goes, "No, gift of God. Gift of God."
00:09:15
And I'm trying not to cry, you know, just like um I feel like it was yesterday still. And so, um I the door
00:09:24
opened. It's a tiny little place size of your kitchen here or reminder of your
00:09:29
kitchen. And um and I I was so excited to start food down. All a sudden I heard screams and then next thing I know I'm
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hit by one and by another four boys. And one hit one leg, one hit the other. They
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saw the food they went crazy. Um and I said, "Come help me." You had other
00:09:46
stuff in the van. And when they saw the pumpkin pie, it was really over, you know, and we bought all this food in and
00:09:51
it was time to go. And um the father had left them. I found out later 4 days before Thanksgiving with no money and no
00:09:59
food. And I'm anyway I'm looking through the mirror and I just started crying
00:10:04
uncontrollably and I'm like why am I crying so bad? This is such a beautiful
00:10:07
moment. And I just realized you know my worst day of my life was really my best day. That the day that was the most
00:10:16
painful to me cuz that father is the one who he adopted me. I carry his name. um
00:10:22
that I wouldn't be there that day. I'm a good human being, but you know, would I
00:10:26
work as hard as I worked to feed other people? I mean, I'm next year I did four, then eight, then 12, then I had a
00:10:32
little company. I got my employees involved. Then I got to a million people, two million people. And then
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about 12 years ago, I decided I want to throw I want to feed a billion meals here in the United States in 10 years.
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And so, it's grown and grown and grown, all from not being fed. And so, I I I
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see it as a blessing. I see. I always try to help people say, "How could you
00:10:51
turn your worst day into your best day?" That's when life is really magical.
00:10:55
>> How many years has it been since you met that young mother with her four
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children? >> I was 17. I'm going to be 66. >> Wow. 50 years. >> Yeah.
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>> And it still brings you to tears to recount that. >> It really does.
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>> Why? Why is that? >> Um I have a I hate suffering. I've suffered myself and so I hate to see
00:11:16
anybody suffer. And so I'm unbelievably driven to end suffering where I can to
00:11:22
help anyone do that. Whether it be hunger or emotional hunger or depression or sadness or relationship or I just I
00:11:28
don't know what it is. I just I love human beings. I hate suffering and I hate and I love to see when somebody
00:11:33
awakens to who they are. And we all are so much more than we ever you know perceive oursel to be. But many times
00:11:41
you don't discover that until you have to. I like to try and show people how to
00:11:44
do it. So I have to wait till life hits them. you know, anything you can imagine. We're all going to go through
00:11:48
extreme stress in our lives, but how do you do stress or distress? Use you. And so, my whole thing is help people show
00:11:55
them how to use stress. Cuz I don't care how good a person you are. I don't care
00:11:59
how spiritual or religious you are. I don't care how smart you are, how rich
00:12:03
you think you are. Every human being is going to go through extreme stress multiple times in their life. And the
00:12:09
real question is, what are you gonna do with it? And the first thing is, if you're going through hell, keep going.
00:12:12
But if you keep going, you discover number one how strong you really are. Cuz if you don't give up, you'll
00:12:17
discover who you are. The second thing you find out is who your real friends are. Cuz when things aren't so great,
00:12:22
you get to see who those are. And then third, it almost gives you like an inoculation to future stress. Cuz like I
00:12:28
had a friend that was shot down in Vietnam and was in a prison there for seven years in solitary confinement. And
00:12:35
um Captain Coffee is his name. And I remember I met him later in life and he was going through this tough thing with
00:12:40
the IRS and it was so unfair. It took him three years. He got his money back. But I said, "Doesn't that drive you
00:12:45
crazy?" He goes, "After being with the North Vietnamese," he goes, "You know,
00:12:48
what could the IRS do to me?" You know, so I think those pieces are there. But
00:12:52
everyone gets called on the journey. Most people try to resist it, but that journey, that's what the call is. It's a
00:12:58
call to grow. So I'm I'm big on change your story, change your life. And I'm
00:13:04
big on understanding the narrative of where you are in the story of your life. Because if you understand where you are,
00:13:08
it gives context. It gives meaning and it doesn't make you feel overwhelmed.
00:13:12
>> Had your mother not suffered in such a way, do you think this would be so
00:13:15
important to you had you not observed that suffering? >> Yeah. No, I I I I've often said I'm like
00:13:21
I said earlier, I think I'm I'm a good human being. I think I still to help
00:13:24
people, but would I providing 62 billion meals and working around the clock on top of, you know, my 114 companies and
00:13:31
all that? No, I don't think I would. And that hunger comes very often from pain.
00:13:36
But pain's not enough to keep you going. Pain only goes so far. You've got to
00:13:40
find something that it's like I I tell people there's two types of motivation,
00:13:44
right? There's push motivation. You know, you're making something happen.
00:13:48
And I have enormous willpower. I'm sure you do. Most of the people we probably
00:13:52
interact with have great willpower, right? >> But there's still a limit to it. But
00:13:56
there's no limit to pole motivation. Pole is there's something so magnificent
00:14:00
you want to serve something that you care about more than yourself. That's where all the energy in life comes from.
00:14:06
You know what's in your heart and your soul. What wakes you up in the morning
00:14:09
and makes you go. And I think if I hadn't had the pain, I don't think I would have been sensitized. But I also
00:14:15
if I hadn't felt the pleasure of serving and seeing impact on such a large scale,
00:14:21
then you know, you'd be limited because you listen, meeting your own needs is
00:14:24
not that hard. Like I my biggest beef with right now is since co is this whole self-care revolution we've got. I mean,
00:14:31
you got to take care of yourself. Don't get me wrong. I take care of myself. And
00:14:34
you know, you get weaker and weaker the more you focus on yourself. The human mind is always going to figure out
00:14:40
something that isn't good enough. But when you're serving, you're not there.
00:14:44
Like your mind's not there. You're with the people. You're with what you're
00:14:48
doing. And it's the escape from the mind's reductionism. And so I really
00:14:53
believe that people the secret to life is to find something you care about more than yourself that gives you that pull
00:14:59
motivation. And then you're never going to lack for energy. You're never going
00:15:02
to lack for passion. You're never going to lack for anything. And you're going
00:15:05
to have a life that's extremely meaningful. It's not happy every moment there. They're not meant to be. If you
00:15:10
smile, have you ever smiled so much face hurt? >> You know, we need variety. So you But
00:15:14
meaning that's something you can find no matter what. >> I asked you before we started recording
00:15:20
um a question I almost never ask any of my guests, which is what is the thing that we should be talking about the
00:15:25
most? and you told me, you know, shortly after um what your answer was, but you know, even shortly after that, you then
00:15:31
went on to talk to me about how you're driven to end suffering. Now, if I compare these two answers, the answer
00:15:36
you gave me to the question I asked about what's the most important thing for us to be talking about and your
00:15:41
second point about your desire to end suffering, there's probably some kind of
00:15:44
overlap. >> There is. Yeah. So, if I were to ask you just for because we weren't recording
00:15:47
then, what you think maybe the most consequential thing we should be talking about right now is as it relates to
00:15:53
suffering and everything that's going on in society, what would that answer be?
00:15:56
>> I think it's uh AI, but it's not just AI, it's nanotechnology, it's how
00:15:59
technology, the rapid change in technology and if you don't believe it's
00:16:04
going to destroy humanity and it's going to liberate us from a lot of labor, if
00:16:08
you believe that, the ones that promote that concept. If that does happen and we
00:16:13
displace this many jobs in this short a period of time, jobs are not just money.
00:16:17
Jobs are meaning. It's not the only form of meaning, but it's meaning. So, it's
00:16:21
like you talk about, well, we'll do give people UBI and okay, I think you might
00:16:26
have to because the changes are going to happen so rapidly. Like I said, you know, farming, 80% of us were farmers
00:16:32
150 years ago. Now, it's 3%. We feed the world. That's a long transition. Uh, I
00:16:37
think I mentioned to you off the air here, I was visiting with President Obama 10 years ago and towards the end
00:16:42
of his term there and I was saying, "Hey, I just got to talk to you. You know, you inherited a pretty tough
00:16:46
economy from the original 2008 explosion breakdown. We lost 8 million jobs." So,
00:16:51
I said, "There's technology coming right now that we can predict is going to
00:16:55
displace more than those 8 million jobs." And I talked to him at that time just about I said, "Just take one like
00:17:00
self-driving cars." We were just starting to come out. I said, "In the
00:17:04
next 10, 12, 13, 14 years, they're going to become ubiquitous." And I said,
00:17:09
"There's 8 million truck drivers, Uber drivers, and taxi drivers. And are you
00:17:15
doing anything to retool them?" I said, "Because >> just in the US,
00:17:18
>> just in the US." I said, "Because if you don't, think about this. If I'm a
00:17:21
business person and I can hire a person to drive a truck only eight hours a day,
00:17:25
I have to pay for the healthcare, which gets more expensive every year. Um, they're going to [ __ ] at me about
00:17:29
things. And I can buy a truck that can drive 24 hours a day. My insurance is cheaper because it doesn't make mistakes
00:17:35
and I can depreciate the asset. Am I going to hire anybody? I said, so those jobs going to go that's 8 million.
00:17:42
That's one sector. We could look at pharma. There's so many industries affected. So I said, we've got to retool
00:17:48
those people now where there's 10 years to gear them up because these are not
00:17:51
people that are going to do it on their own and they're going to be shocked. The
00:17:54
shock to their system. The loss of dignity of of being in control agency of their own life, of their own job, of
00:18:00
their own direction is huge. And if you go back to like the Ludites, you know, you're from the UK, right? You must know
00:18:06
your history there. 1800s, you know, Merkantile, they come up with these machines and how did people react? And
00:18:11
by the way, this story is the same across history. We have a radical change like this. All these people are
00:18:17
displaced and what did they do? They rioted. They took hammers and they destroyed those machines. They
00:18:23
threatened to kill the owners of those companies and some were shot and killed. They blew up and firebomb places. And
00:18:30
what did the UK uh you know do about this? They passed a law in the first year of this of these ludites saying you
00:18:36
destroy machine, it's capital punishment. They hung people because they couldn't have them destroy the
00:18:42
growth of the of the economy, right? And guess what? 15 years later, the same thing happened again with the thrashers.
00:18:48
thrasher machines that were used for wheat and they lost all the jobs and the people and the government overreacted.
00:18:54
I'm not trying to be overly dramatic, but if anything this transition is just
00:18:58
going to be smooth by us doing nothing, they're wrong. And the problem is, as I
00:19:02
mentioned to you before, I think the leverage is not in favor of us taking care of society. The leverage is the
00:19:09
carrot and the stick. The carrot is I can make a trillion dollars if I have the right LLM or, you know, if I get to
00:19:15
artificial general intelligence. Who knows? And if we don't do it, China's
00:19:20
going to do it. That's the stick. And then they're going to run the world. So
00:19:23
there's no focus on safety virtually, as you well know. And there's certainly no
00:19:27
focus on what's happening with these jobs. Right now, high school students are getting jobs more than college
00:19:32
students for the first time in 50 years, right? You see the displacement. You know, you got friends just like I do.
00:19:39
Mark Benoff's one of my dear friends. They let go of like what was it? I think
00:19:42
it was was it 5,000 customer service agents and now it's done with AI now. Now he wants to elevate them to other
00:19:48
jobs. So we have to look at what this means to our society. We have to anticipate what this means and we've got
00:19:54
to retool not just the jobs but the psychology because people talk about a post-work world. You hear people talk
00:20:02
about this all the time. Elon, people like that. They labor is not like electricity. You just take it for
00:20:06
granted. It's so cheap. It's so easy. Well, if that's true, and he's talking 3
00:20:10
to 5 years, and a lot of people say Elon's early, he usually is uh in his predictions, but Ray Kerszwell is a good
00:20:16
friend of mine. He's the most accurate predictor of technology in history. And
00:20:19
he's been saying 2029 for almost 20 years is when we have artificial general
00:20:24
intelligence. If you go to Hinton, I think you've interviewed Hinton, haven't
00:20:27
you? Right. So, he's the longest. He's saying 2030 to 2040. He's given us a
00:20:31
little more room. In the next 3 to 10 years, this is going to happen. How are we prepared for this?
00:20:36
And so this is the questions I'm trying to bring up to people that have influence to say if you're in business,
00:20:42
you got to take a look at this. If you're in government, you got to take a look at this. And so I I just got um
00:20:46
they haven't announced yet, but I just got selected to be on the federal advisory committee for the president and
00:20:53
for the health and human services and I'm on the mental health side and I'm
00:20:56
hoping to use that position to bring more of government's focus into this category as well because it's it's got
00:21:02
to be addressed >> when we recite these. And that's by the way the answer to your question is and
00:21:06
that's suffering. >> That's suffering at the highest level. Not just financial suffering. That's
00:21:10
emotional suffering. That's loss of identity suffering. If I am a coder, I am a truck driver and I lose who I am.
00:21:17
Now I just want to say one last thing. We've already been in a postwork world
00:21:22
because I one person said to me recently, well, for 4,000 years we tied our identity to our work. I said, no,
00:21:27
Americans all go, what do you do? Not everybody in the world does that. And for 4,000 years, our connection post
00:21:34
before the agricultural revolution was really what tribe we're connected to.
00:21:39
And our sense of significance was maybe our courage in battle, not our financial
00:21:43
component. Or maybe it was our creativity, our poetry, our storytelling capacity, or maybe it was our
00:21:49
generosity. Um maybe it was our wisdom. So we can find other things to have meaning besides a job. But if you don't
00:21:56
take a culture that's been conditioned for 200 years to think a certain way,
00:22:01
we're going to have a lot of pain. And I would like to see us have less of that
00:22:05
if we could. And I'm only one person, but I'll do my best to help people make
00:22:09
that transition. >> It's funny because when we think about those historical examples of transition,
00:22:14
I for many reasons think this is even more extreme. >> I agree. >> Because you have intelligence and you
00:22:19
have you've basically disrupted both the muscles and the mind. But you know if
00:22:22
the reason it's going to explode even faster is because we're moving from LLM
00:22:25
to now actually studying visually what's happening in the real world. And when
00:22:29
robots do that then the game changes their tempo of learning. And just think about this. You and I are having a
00:22:34
conversation. I picked up one of your books here and I'm reading through your
00:22:36
book. So I want to get a feel for who you are and everything else before I came here. I've seen some of your videos
00:22:40
but and I know like I really enjoyed it. But I had to go get that. I had to take
00:22:45
a couple hours to dig through that. You and I have a conversation. If either one
00:22:48
of us learn something we're a machine. every machine knows it instantly. You
00:22:52
push one button and they have all of that knowledge. There's none of this word transfer. It's just it's now. So,
00:22:58
people don't realize what this really means. And when you're learning from the
00:23:01
real world, not just LLMs, right now, you and I are our brains are predictive devices. They're predicting what is
00:23:08
going to happen next to the best of our ability. And we're trying to close that
00:23:10
gap as much as we can or we get jolted. Well, think how predictively that's going to do to people's heads when all
00:23:16
of a sudden their labor is not needed. >> And it's no longer blue collar labor,
00:23:20
which is what people thought it would be. It's white collar labor. I mean, like my financial I have a lot of I have
00:23:26
uh I own 95 different private equity firms. I have own the firms, not the actual funds, right? So, I get to do and
00:23:31
20 of them and I got pieces of all of them. So, they're biggest in the world.
00:23:35
And so, I get to take a look at some of the things that are happening so fast. And I look at all those jobs and I see
00:23:41
people in those industries and quantum is taking it took over maybe five years ago. I've seen the shrink in these
00:23:48
offices from staffs the guys who are making 5 million $10 million a year that are now unemployed. Right? It's not just
00:23:55
the blue collar worker. It's everyone. So you're right. This has never happened
00:23:58
before in history. And what's being done about it? >> More money's been put into it to
00:24:03
accelerate it. >> The carrot and stick, the trillionaire and China, those two pieces are driving
00:24:07
it all. And a few people are trying to hammer like Hinton and a few other people. We got to work on safety here so
00:24:12
it doesn't eliminate the human race. And I'm not a reactionary person, but you
00:24:16
know of what is it 25 30% of them people that work in AI say that they think it could potentially do that. I mean like
00:24:22
you could use electricity to kill people or light up a city. So all technology is
00:24:26
that challenge. But this is a different technology. This is a technology that keeps learning can replicate itself.
00:24:31
Right now they don't even know how some of this actually works. They don't know
00:24:34
how the AI is actually working. It's teaching itself. These AIs now have their own language. I'm sure you know
00:24:38
they're talking no longer in English to each other. And you know, I'm sure
00:24:42
you've seen the studies, right, where they give them information on in the email and then they say they're going to
00:24:47
shut shut off the AI and it blackmails them by giving them they g information about somebody having an affair and it
00:24:53
blackmails them. I mean, it lies. So, we're we're living in a crazy world
00:24:58
where the opportunity is greater than any time in his history for us to be creators. We were created and we're
00:25:03
meant to create and we've got tools to create like never before. But we we're
00:25:07
going to have to make sure that as we're doing that, we've got some parameters
00:25:10
around safety and some parameters about what does it do to society. And I don't
00:25:14
have the perfect answers for it. But I do know one thing, retooling is the answer. And I don't believe most people
00:25:19
will be replaced by an AI. They'll be replaced by somebody who knows how to use AI.
00:25:23
>> Yeah. One of the things you said there really blew my mind when I watched a
00:25:26
video from Boston Dynamics this week where they the guy explained how these robots are going to learn. And he goes
00:25:30
there's two ways. One way is we're going to get our factory workers to wear a
00:25:34
suit and every time the factory worker does something the the all the robots are going to learn that thing. And the
00:25:40
other thing is he said is if one of our robots learns something whether it's how
00:25:45
to pick up a book or how to make an omelette every robot learns it instantaneously. And my mind was like
00:25:50
wow that is I personally don't know where this leaves us. to well neither do I but there are certain
00:26:00
things you know it's leading us towards you know it's going to lead us to a
00:26:02
great deal of violence because there are going to be people like have always happened with technology displaces them
00:26:09
only this is going to be a global event across multiple areas and not just drivers of Ubers and truck drivers if we
00:26:15
don't get our act together and have a plan there's going to be violence for
00:26:18
some period of time there'll be there's that grief period of loss and that
00:26:22
people go through when something jars them that much and some people don't return from that grief. And some people
00:26:28
are going to take this technology and they're going to go off. It's already
00:26:30
happening now even without AI. There are more males at home 25 to 35 living at home with their family not working than
00:26:38
any time in human history including the depression. Right? There are I think it's 25% or I think it was 30% I forgot
00:26:46
the number. I just saw it recently of young men have never approached a woman to ask her out for a date. They play
00:26:52
video games all day long. their mom does their laundry and they order Uber Eats.
00:26:56
This is a mass number of people. That's just the technology of getting somebody
00:27:01
gamified. Imagine with AI. So, some people are going to go live there and some people are going to go the Star
00:27:06
Trek route and say, "I'm going to figure out what makes human existence be here."
00:27:10
But it's not hard to figure out. The majority are not going to go the Star Trek route. And so, we've got to have a
00:27:15
bridge because of the time compression. If this was a hundred years to do it, we
00:27:19
could adjust. There will be more jobs. There'll be new jobs. There'll be new
00:27:22
time. But it's the time frame that I'm most concerned about. So when you ask me
00:27:25
what I'm concerned about, that's what I'm concerned about because it creates
00:27:28
suffering. And it's something that we can predict is going to create suffering. And yet I see very few people
00:27:33
in positions of influence and power doing much about it. >> So on an individual level, if you were
00:27:38
an 18-year-old Tony Robbins, what would you be doing at this moment? What would you be focusing on work-wise? How would
00:27:46
you be designing your life for such a world? >> I have five kids and five grandkids,
00:27:50
right? So, I have a 52-year-old daughter and I have a thanks to CO a 4-year-old daughter. So, CO was good to me. I was
00:27:58
home. So, um I look at my my especially my grandkids and my daughter and I say they're entering a world that none of us
00:28:07
have known before. And so, how do I arm them for it? And the answer is a couple of things. Number one, I have to teach
00:28:12
them not to do what most people in the world do. Most people you talk to of any even quote successful people, whatever
00:28:19
that means, they're stressed all the time. Stress. I'm so stressed. You hear
00:28:24
people talk about stress all the time. It's like they argue about who's more
00:28:26
stressed. And I I look at that and go, why are they stressed? And the answer is because they're managing their life.
00:28:33
We're not made to manage circumstances. We're made to create. We were created by
00:28:37
something. Call it your creator. Call it the universe. Call it God. Whatever you
00:28:41
want to call it. And we were made to create. And when we create, we're alive.
00:28:45
When we just try to maintain or manage or hold on to something, if we're just
00:28:49
caught up in making a living instead of designing a life, life is a [ __ ] And that's why so many people have so many
00:28:55
challenges. So, I'm teaching my kids to be creators and I teach them the second
00:28:59
piece, the most important thing I believe that's made me successful. And anyone I've ever interviewed, you
00:29:03
interviewed a million people. You see if you agree or disagree with me. The three
00:29:07
most important skills in life now are the ones that allow you to learn more rapidly. If you learn rapidly, you can
00:29:13
win no matter what happens with the technology. And what are those three skills? Number one, the skill of pattern
00:29:19
recognition. When you can recognize patterns, you eliminate fear. Fear comes from this has
00:29:24
never happened before. I don't know what this is. Chaos. Like I hear people all
00:29:28
the time talk about how we've never been this place politically where here in
00:29:32
America where the most we're going to have a civil war. The And they don't do
00:29:35
any history whatsoever. I I have these two placards that I have because back then they didn't have ads, right? They
00:29:40
had placards and one is from Thomas Jefferson talking about Adams and one of Adams about Jefferson and they said
00:29:45
stuff that make Republicans and Democrats look like they're nice to each other. I mean it's just unbelievable the
00:29:50
stuff they said. This is a cycle. And so when you recognize a pattern it gives you power, potential power at least. The
00:29:57
first power is you're not not afraid anymore. You go now this is not something that's never happened. This is
00:30:01
not something that's going to I I can see this. I can see how this has been dealt with. What took us from living in
00:30:07
fear, from being hunter gatherers or trying to survive every day, didn't know
00:30:11
if we're going to survive every day to being able to stay in one place? What pattern recognition?
00:30:18
>> I was going to say the seasons, but >> you got it. >> Really?
00:30:20
>> That's it. The seasons. I figured you got the seasons. Because before that,
00:30:25
you could do the right thing at the wrong time and you get pain. And three of the four seasons are the wrong time.
00:30:34
So once we figured out, oh my god, if I plant in the spring and I take care through the hot summer, I get this big
00:30:40
reaping and if I hang on to some of it to make it through the winter, I can live here. I don't have to worry. All my
00:30:45
fear disappears. So we have the minute we understood seasons, it changed humanity. And by the way, there's the
00:30:51
seasons to your life. You could say 0 to 21 is springtime. Springtime. How hard is it for something to grow in
00:30:58
springtime? If you start a business in an economic spring where everybody's optimistic, you think you're a genius,
00:31:04
you're just in the right season, right? >> So 0 to 21, you're taken care of. And
00:31:09
that season, you grow like crazy. Somewhere around in roughly, and everyone's different, 21, 22 years old,
00:31:16
you go the next stage, 22 to 42, and that's your summertime. That's the testing period of your life. What
00:31:22
happens? You are 21, you've heard all this stuff, and now you go, you know what? I don't know if I believe this
00:31:27
[ __ ] I want to see what I believe. But I'm going to test all history, all studies of psychology show this is the
00:31:32
most difficult time in most people's lives, right? 22 to 42. So if you're in
00:31:36
that range and you're listening, I love you. Hang in there. You know, this is
00:31:40
this is your ground. If you keep growing, this is a great time. All right? Somewhere in that range, you make
00:31:46
a transition. Somewhere around 30, 35, you're 33, you just got engaged. Congratulations. Right? You start to
00:31:53
move towards a family. You start to have those experiences. I'm sure yours will
00:31:56
be very successful. many aren't. Right? So at 42 43 to 63, that's the fall. If
00:32:04
you planted in the spring, right, and you worked your tail off during that hot summer, now you can do more with your
00:32:12
pinky than working around the clock. You know more people, you have relationships. You recognize the
00:32:17
patterns. You know what's going on. It's nothing's really a shock or surprise to
00:32:21
you. You're more strategic. You're more efficient or more elegant. You have more
00:32:26
choices. um you've learned a lot of lessons if you grew. Now, if you didn't
00:32:29
plant in the spring and work hard in the in the summer, you're going to weep in
00:32:32
the fall, not reap in the fall, right? But so now this is this is your power period. This is when most people earn
00:32:37
the most money in their life if they're going to grow because they've accumulated knowledge, skills,
00:32:41
relationships, and so forth. And then the winter is comes back to that 64 to 84 to 104 to the oldest humans 124. That
00:32:51
period is a transition period to where you become a real leader because you're
00:32:56
no longer, you know, in that 22 to 42, you're trying to prove yourself to yourself or maybe other people or both.
00:33:02
But there's a point when you get into your power group. You know who you are
00:33:05
by the time you get into this last season, this, you know, 64 to 84, 104, 124, you know who the f you are. I mean,
00:33:13
and and you you want people to like what you do, but if they don't, it's like,
00:33:17
you know who you are. You don't give a [ __ ] I've just entered that season
00:33:21
myself. I'm about to be 66 in a few weeks and um it's the most fulfilling
00:33:26
season of all. Um it's mindbgggling. I wouldn't believe that when I was your
00:33:30
age. That's why I'm sharing it. It's if you're healthy, if you're fit, if you're
00:33:34
strong. Um if you don't do that, then it's can be a [ __ ] that time. But if
00:33:37
you're healthy and strong, you have 40 year relationships, 35 year business relationships. You have friends that
00:33:44
adore you and love them and you're it's unbreakable. It's unshakable. you have
00:33:48
an intimate relationship or a family or husband and wife relationship if you've
00:33:52
built to that point that is beyond anything you could have dreamed of or hoped for. You wake up every day and you
00:33:57
know that life is a gift and you want to give back even more. Like you're more
00:34:01
driven than you were when you were in the 22 to 42 stage. Those are the seasons. There's one more. Your seasons
00:34:08
of history and your season of history shapes how you shape your life. So you can look at a thousand years of Roman
00:34:16
history. I'm very much in history and 500 years of Anglo-American history. Um,
00:34:20
and you start to see patterns. In fact, I'd recommend for everyone there's a
00:34:23
book called Generations. Have you read it? >> No. >> When I was working with President uh
00:34:27
Clinton in those days, I worked with President Clinton. I went across the other side
00:34:33
and worked with the speaker of the house Gingrich. I on the same day on Clinton's
00:34:38
on on his desk on the resolute desk was this book generations. And I asked him about it and he told me about how it
00:34:46
it's amazing. It shows how history is somewhat predictable and why the cycles
00:34:50
are generated by different generations, how we react the way we're we grew up.
00:34:55
And then I go over to Gingrich's office and he's a historian. He's got it on his
00:34:59
desk. >> It's a pretty thick book, good size book. My point is it if you want to
00:35:04
navigate your life, you need pattern recognition so you don't go in reaction.
00:35:08
And one thing is to understand seasons are a great pattern. They freed us. There are seasons of your life. You
00:35:14
should think about this season. What's this season about for you? What do you
00:35:17
want to extract from this season? And every season has predictable challenges and predictable opportunities. And where
00:35:24
am I in the season? Some people go through their springtime during a war, a winter time. Some people go through
00:35:29
their springtime in a fall. We all grew up with different environments. And so we're shaped by that. And that's why
00:35:35
history's changed. So, but let me finish the last last piece. I've gone way long.
00:35:38
I apologize. But I said there's three skills. What What do we need, right? First one is pattern recognition. The
00:35:43
second one is pattern utilization. So I watch you like you, you and I both, we develop companies, took them public
00:35:51
very early ages, made a lot of money and figured out it wasn't just about money,
00:35:55
right? You know, looking at your history. You didn't just recognize patterns, you used them. You saw them in
00:36:01
marketing areas. You saw online opportunities. You saw things. You didn't just, oh, now I understand it.
00:36:06
You jumped on it. Anyone who's incredibly successful in anything, if they're great at dance, if they're great
00:36:11
at investing in companies, they're great in running companies, if they're great
00:36:14
in singing, they recognize there are certain patterns. And then the final skill, and this is what I'm teaching my
00:36:20
children, is you ultimately want to become a pattern creator. Take an example. Same learn to play the piano,
00:36:27
right? Yeah. How do you learn to play the piano? You got to recognize patterns. And usually you're taught
00:36:32
someone else's patterns that produce something beautiful, >> right? could be Bach Beethoven, it could
00:36:36
be some rock, it could be whatever you're learning. And so you learn those patterns and you practice them. You
00:36:40
learn to use them, right? And now you can produce the same music. There is a point and I'm sure you've experienced
00:36:46
this already and you're going to experience a lot more in the next 10 years of your life. You've taken so much
00:36:51
input in, you've recognized so many patterns that now you come through and you become the pattern creator. And
00:36:58
that's when you start to become the goat of your industry, the best of all time.
00:37:03
You look at, you know, Tom Brady's a friend of mine. Like he made pattern distinctions no one else made on how to
00:37:09
keep his body strong, one of the most important ones. So he had the duration, but also how to read the defense, know
00:37:14
what's happening. Those tools, he started create his own patterns about how to deal with that, right? And so
00:37:20
once you create your own patterns, you bring something to the table that's never been there before. And when you
00:37:24
make something never been there before, your value goes through the roof. When I
00:37:27
met Jim Ran, my original personal development teacher, he changed my life radically. I went when I was 17 years
00:37:35
old. He Oh, yeah. That's great picture. That's great. I love that man. Beautiful man. I I went
00:37:44
What I did was I was working as a janitor. I'm in high school, sophomore year, and I had um my mom came home one
00:37:50
day and said, "Uh, we've got a friend that needs somebody to help move stuff."
00:37:54
And I was always trying to earn some extra money. And so, and it was the weekends and I wasn't doing the
00:37:59
janitorial work on the weekends. So, I said, "Okay, I'll I'll I'll do it.
00:38:02
Volunteer." And my dad said, "Yeah, you got to find out what he did. He used to
00:38:05
be such a loser. Now he's so successful, right?" And so, when I went to go see
00:38:09
this guy, you know, I'm a hard worker, so I worked really hard. And so, he took
00:38:13
me to lunch and he starts asking me questions. I said, "I want to ask you questions." And I said, "You know, my
00:38:16
father said, "You used to be such a loser and now you're so successful.
00:38:19
How'd you change your life? I'm just a kid." I wasn't trying to be funny or
00:38:22
mean, right? The guy you said your dad said, "What?" He goes, "Well, it's
00:38:25
true." And he said, 'Well, what changed my life is I went to a seminar. He goes,
00:38:29
"Yeah, I was, you know, three and a half hours. His name is Jim Ran." He told me
00:38:31
the whole thing. And he's here in Orange County. He's coming up to an event
00:38:34
pretty quick. I said, 'Could you get me in? And he goes, "Yeah." I said, "Well,
00:38:38
how much is it?" He said, " $35? It' be like $250 in today's money, right?" And
00:38:43
I said, " $35? I'm making $40 a week as a janitor, right?" He go I said, "I I I
00:38:50
can't do that." He goes, "Well, then just learn on your own experience and
00:38:53
waste a few decades." I said, 'You really think it's that valuable?' He
00:38:57
goes, "No, you have to decide if it's that valuable." And so I remember I I
00:39:01
wrestled with this like it was the biggest decision of my life, a week's pay. And and I went in and I heard this
00:39:05
man speak. He said some simple things like, you know, for things to change, you got to change. For things to get
00:39:10
better, you got to get better, right? Interesting things. But at the end, I was so excited. I went up to him and I
00:39:15
said, I want to come work for you. I want to learn this. I want to be a part of this. And he turned to me and said,
00:39:20
"Look, kid." He goes, "Uh, um, you know, if you want to come work for me, you got
00:39:24
to go through all my programs." And I said, "What does that mean?" And he
00:39:27
said, "Well, you got to this, this, this." You know, it was like $1,200 for
00:39:30
just one of the programs for a weekend. $1,200 is like $10,000 today to give an idea. $12,000. I'm at the time sleeping
00:39:37
in my car, working as a janitor. My dad left, my mom kicked him out. Mom's a
00:39:42
strong woman. And then she chased me out with a knife. She wasn't going to kill
00:39:45
me, but I wasn't going back in that place. And so I'm like, I I can't I
00:39:50
can't do this. And then said something, he said, you know, decide. He goes, some
00:39:54
people have to survive, some people succeed, decide which one you are, and if you're ready by next Saturday, a week
00:39:59
from Saturday, he goes, um, I'm starting a training and you can join it, but if
00:40:03
you if you don't have the money for it, you won't be able to do it. And I
00:40:05
remember leaving thinking, this guy just wants my money. He's such a jerk. And I
00:40:08
was so angry. But then in my head, I was like, he's right. He's right. You know,
00:40:11
I've always gotten what I had to have. I haven't had to have much. And so I
00:40:16
started going to banks. I walked in this place, five banks turned down and I saw
00:40:20
this woman who looked persuadable and sweet. And her name was uh Mrs. Williams. This woman looks at me and she
00:40:26
goes, "The bank's not going to loan you this money." And I'm she's like my fifth
00:40:29
bank. And uh I said, "You don't understand." And I got all passionate.
00:40:33
She goes, "With this kind of focus and energy, I think you can do something.
00:40:36
I'd like it to be something good." And she goes, "Um, I want to talk to the bank, but if the
00:40:41
bank will ling the money, I will. if you look me in the eye and you swear to me I'm never going to have to come find you
00:40:48
and you will take care of this. And I jumped across, hugged her and kissed her. She wasn't quite ready for that. I
00:40:54
went to Jim Ran seminar. I went to work for him. And the first question when I got finally got a private moment with
00:41:00
him that I asked was, I had four fathers. They were all good men. They all worked hard. How come we never had
00:41:07
any money and sometimes no food? I said, I look over at the school teacher who makes $35,000 a year, I think, in those
00:41:13
days. And then I see this hedge fund guy who made a billion dollars in a year. I
00:41:17
said, 'Th that is so unjust.' And he gave me a lesson that changed my whole
00:41:21
life. He said, Tony, he said, 'You right. We're all equal as souls, but we're not equal in the marketplace.
00:41:29
I said, what does that mean? He said, well, let me ask you a question. Is it possible someone to make twice as much
00:41:33
money in the same amount of time? Yeah. Four times, 10 times, 100 times. Yeah, people do it. How? He goes, you have to
00:41:41
become more valuable. He goes, "If you go to work at McDonald's, you get this
00:41:44
tiny little income. It's not made to be an ideal job. It's a first-time job.
00:41:49
Anyone can learn to do it in two hours." And I've been obsessed about it ever
00:41:53
since. And I that changed everything in my life. My whole life became how do I add more value? And so today I have 121
00:42:00
companies and we're doing 12 billion dollars in business across almost every
00:42:06
industry you can imagine that I'm a part of. And I couldn't run one company in
00:42:10
the start and you know and make it successful at 300,000 a year you know for the revenue all that became in every
00:42:17
industry and I'm a lot of them I'm the number one in the industry it's because
00:42:21
I'm obsessed with adding value and so I think that piece is what's missing also
00:42:25
from our youth you're saying what do they need to do they think I'm here to
00:42:28
get something no life is calling you what are you going to give not not just what you want to give but what people
00:42:34
need and so my focus is I give people what they want. They want to make more money. They want a better relationship.
00:42:41
But my goal is so I can give them what they need, which is a life that has more meaning. And that's one that goes beyond
00:42:46
yourself. >> It's going to be a stressful period. >> Yes. >> To say the least.
00:42:50
>> Um I I think algorithms are actually making our online experiences more
00:42:54
stressful. I think >> 100%. >> Because you know, they're designed to
00:42:56
retain our attention. And the best way to retain our attention is probably fear.
00:42:59
>> Yeah. And I think this with myself, I find myself watching all these [ __ ]
00:43:02
short form videos that are just like they feel like they're at some level frying something, depleting something in
00:43:09
me, but they're they're design it's designed the algorithms to serve me up
00:43:12
the next one that's going to hold me or scare me or whatever. >> So in such a world where we're the
00:43:18
algorithms are probably going to, you know, in the online world, especially for younger kids, is going to really
00:43:23
>> it's going to is going to be better at taking hold of us. What are the tools
00:43:26
that I need to deal with this stress and this angst? >> The first step to me would be take 15
00:43:32
minutes out of your day and go for microlearning. Like decide you're going to learn what matters, right? About
00:43:38
yourself, about AI. We tell people like you already have habits, right? Most people are scrolling a good portion of
00:43:44
the day. Give me 15 of those minutes and let's do microlearning on something, a
00:43:48
new language to stimulate your brain, philosophy, history, AI, something pragmatic, something that's valuable.
00:43:55
It's just getting people to have some habits that you know the 1% growth metaphor right you know you know 27
00:44:01
times at the end of the year it's like it's pretty simple all we have to do is
00:44:05
create a new direction if you try to do it one giant step it's overwhelming for
00:44:10
people that the secret to life is chunking think of it this way some people never work out but they eat
00:44:17
easily so I'll say to them why don't you work out and they'll give me all the
00:44:20
reasons and I'll say but you know you know I'd have to I'd have to join a gym
00:44:24
and I said okay well tell me what's entailed and they'll go I got to look up
00:44:27
where the gyms are and then I got to I got to drive to each of the gyms and then I got to you know I got to park the
00:44:32
car each place and find it and then I got to get out and then you know get hopefully get a pass and then they take
00:44:36
you on the tour and and then they will sit you down and sell stuff to you and they got to back in the car and you got
00:44:40
to drive things and then when you go do it let's say you sign up then you go and
00:44:43
you got to check check in and take off all your clothes and then they drop and get wrinkled and then you go work out
00:44:48
and it's sweaty you got to wipe other people's sweat off and then afterwards
00:44:51
you got to go do a shower and your hair is messed up and your makeup you got start all over and everything else and
00:44:56
you got to get the thing and you got to back out. It's like it's too much work.
00:45:00
What does it take to eat? Well, you just go. They chunk eating is one thing. They
00:45:04
chunk working out as 29,000 things, right? So, if you chunk too big, try to do everything in one bite. It's
00:45:12
overwhelming. And if you chunk it too small, it's overwhelming. So, there's a
00:45:17
different size for different things. And if we want to learn and grow, which is what the secret is to your future is to
00:45:23
become a learning machine about what matters. Like most people major in minor things, they know more about some
00:45:31
actresses or actors love life um than they do or their skin regimen than they do about their own values and needs and
00:45:38
what makes them tick as a human being. Today you can learn from the brightest, smartest people on earth. They're
00:45:42
available. They're available by online. They're available by by contracting or
00:45:46
coaching them. They're they're everywhere. There isn't a limit anymore.
00:45:49
There's zero limit except you're deciding to be a creator and not a maintainer. He said you're deciding I'm
00:45:55
not just going to manage my life. I'm going to design and create something cuz
00:45:59
the tools are available everywhere. And so I'm just one of those. >> I have a couple of questions based on
00:46:03
what you've just said. The first one starting at the top was around you talked about this idea of pattern
00:46:07
recognition uh utilization and creation. The question I had from that section was
00:46:11
is there a way to get better at pattern recognition? >> Yeah. Well, first by understanding it's
00:46:16
the most important key. >> Okay. Okay. So, it's like if I'm fearful, what's the pattern I'm missing
00:46:20
here? What's something that could give me some history to understand that this
00:46:24
isn't random? Like, you know, people say, "I overeat. I overdrink. I I get
00:46:29
really angry at every you don't overread every moment. You don't smoke every
00:46:32
moment." What are the triggers that you use >> and do you do you recommend people
00:46:37
write? How do they how do they raise their self-awareness enough to start spotting these patterns?
00:46:41
>> I believe in diaries. You call it diary. I call it journals. I believe in
00:46:44
journalism to be able to do that to guide yourself. But yes, but it's more than that. You have to you have to not
00:46:50
only make the distinction, but you also have to have a different state to it. For example, let's say um let's say uh I
00:46:57
say to you, I know I know um I need to lose weight. Um I'm going to do it. I'm
00:47:04
going to go on a diet. Um I'm going to work out. Am I going to do it? >> No. Because I'm not in the state to do
00:47:13
it. Now, most people are trying to figure out what to do. And there's nothing wrong with that. But it's the
00:47:18
wrong sequence because when you think about what to do, if you've never done
00:47:21
it before, you feel uncertain, you don't follow through. If you have done it
00:47:25
before, but you don't feel strong enough, you're not going to follow through. So, I tell people, if you want
00:47:29
a breakthrough, it's three things. Strategy, story, state. Most people, if they want to have a breakthrough, they
00:47:35
want to change their body, you want to change their life, they look for how to do it. And that's natural, but it's the
00:47:40
absolute wrong order. And if you do things in the wrong order, it's like having the numbers to a phone for
00:47:46
someone and you dial the wrong order, you don't reach somebody. Or the vault,
00:47:49
right? You got the right numbers the wrong order, vault doesn't open. Why are
00:47:52
so many people overweight in this country? Like 60% of the population is overweight. How is that possible? Is it
00:47:58
because what it takes to be fit and strong is so incredibly complex? No. Only the 1% knows. No. It's super
00:48:05
expensive. No, you have to work not to know what to do. So that the how is not the problem. So I say strategy story
00:48:12
state that's how you have a breakthrough. Yes, I'm a strategist. The right strategy can save you 10 years. I
00:48:17
love that. It's fun. But if I start with a strategy, you'll listen and go, "Yeah,
00:48:22
that's cool." And you won't do it. The real problem is the story you have. The
00:48:26
story you have is I've tried everything. >> The story you have, nothing works. The
00:48:30
story has all the good ones are gone and I'm gay and they're not or they're gay
00:48:34
and I'm not. It's the story is the belief you've told yourself over and
00:48:39
over because belief is the invisible force that controls everything in your life. And when you have a belief that
00:48:44
you've honed because you're fearful and you've never done this before, then I
00:48:49
can show you exactly how to do it and you'll say, "It doesn't work. I've tried
00:48:52
that." Yeah. How many times? How hard? How many minutes? Right? But what's
00:48:56
behind the story is your state. Your mental emotional state. If I said to you, I am going to lose 12 pounds in the
00:49:05
next 6 weeks. There is non-negotiable. Here's why I do this and this and this
00:49:09
and this. Do you think I'm going to do it? >> Yes. >> You bet your ass I'm going to do it.
00:49:13
Right. You can feel the state. >> Yeah. >> So, people are usually trying to figure
00:49:16
out how to do something and they got a story about it when what they need first is the state. When you go in the right
00:49:21
state, have you had this happen where you get in a flow and and something comes through? You're hitting a tennis
00:49:25
ball or you're doing or you're speaking and at the end of you're like, "That was
00:49:29
pretty awesome. I did that. How'd I do? I don't know. That [ __ ] just flowed.
00:49:32
That was pretty awesome, right? You're in a peak state. I put people in a peak
00:49:37
state while they're doing the things we're talking about. >> So, what do you do right before you come
00:49:41
out on stage? And what can anyone listening at home do before the big meeting, the big moment in their life or
00:49:46
really like on a daily basis to configure our state? >> The first thing I do, my little daily
00:49:51
routine is I go out, I use the jacuzzi for a moment to open my body up and everything else and then I go on the
00:49:56
cold plunge. And I've been doing that for 18 years now. Everybody talks about
00:49:59
it, but I go into that cold plunge. And the secret though is I don't negotiate
00:50:03
with myself. I go on the cold plunge for both the health purposes because it floods your body, right? Completely. But
00:50:08
the the real value is is the mental discipline of I don't go, okay, I'm ready. And I don't get in one just lie
00:50:15
lying here. I dunk under. I jump in. Not one that goes above my head. I go under
00:50:19
under the water. I dive into it. Right? And I don't stand there. I don't stand
00:50:24
there and go, "Oh, I feel cold right now." or another minute or like I've
00:50:28
trained my brain when I say go, we go. And I've done that for decades. And so
00:50:33
I'm not I'm not in the place when I say go somewhere else, my brain obeys. I'm
00:50:37
not I don't have these stories in my head back and forth trying to have a conversation with myself, trying to
00:50:41
convince myself to do something I've decided, right? So decision point is everything. So I've trained myself to do
00:50:47
it, but also it produces a massive change. It is not comfortable. I don't think there's been a morning in my life
00:50:53
that I've looked forward to doing it, but it changes you. So, that's one
00:50:56
thing. The thing I do before I go on stage, I have a routine of how I shift my body. I have a I have a prayer that I
00:51:02
do, which is use me, Lord, and I picture being to serve as many human people as human beings as possible. I see them not
00:51:09
only where they are now, I see where they're going to be by the end of what I'm done. And then I make this radical
00:51:14
shift in my body. I make these moves and explosive breath. And then I storm out there. And then I've I've taken myself
00:51:20
imagine on a zero to 10 to a 20 of intensity. So now I can drop down to a nine feels like I'm very relaxed and but
00:51:28
I've got a lot more gears in me than you know. And that's how I can project to
00:51:32
the guy at the top of the stadium and hold them for 12 hours, you know, who wouldn't sit for a three-hour movie
00:51:38
someone spent $300 million on. >> And do you think a lot about your diet and nutrition?
00:51:43
>> I'm Yeah, I'm totally committed to that. And I also train like a crazy person and
00:51:46
I do hyperbaric oxygen. And I I you name it. I'm a I'm a biohacker. Um and I'm
00:51:51
committed to that. I have a whole company that does it for people as well. So I've always done that because I've
00:51:56
had to to perform. And I'm 66 going to produce results that, you know, were designed by a 25-year-old, right? But
00:52:02
I'm stronger today than I was then. I got more aerobic capacity. I've got more
00:52:06
muscle capacity. So I mean, there's a limit, but I haven't found it yet.
00:52:11
>> If you follow me, you've probably heard me talk about hiring more so than
00:52:14
anything else. So, you probably see me on Behind the Diary, which is our other YouTube channel, talking about how
00:52:18
obsessed I am with the hiring process. And this really brings me to a recommendation I'd love to give you,
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linkedin.comdoac terms and conditions apply. In a world of um in a world of challenging meaning
00:53:14
where a lot of a lot of my viewers are struggling with meaning, one of the things I've noticed is that it appears
00:53:19
especially with young men who you talked about earlier. They it appears that more
00:53:23
and more of them are turning to religion and you mentioned your your faith in God
00:53:26
there. It's a really interesting phenomenon for me that I've observed in
00:53:28
my own life. I've talked about this a few times. Um certain friends of mine who were very individualistic. They were
00:53:35
living the dream in any way that you might define it, you know. Yeah. They had money, they had freedom, they had no
00:53:39
boss, no dependence, no no partner. And suddenly you see their life turn into what looks like depression, a form of
00:53:47
depression. >> Yeah. >> An absence of meaning in their lives. And I I I I wanted just to throw this
00:53:51
out there because we we are in a society that's um I think increasingly encouraging independence.
00:53:56
>> Yes. >> And there's upsides to independence, of course. We all understand those. I
00:53:59
wondered if there's a sort of a double-edged sword here when we're we're
00:54:03
you kind of said it earlier about making the world more about just me me and I. And in a world of abundance, I imagine
00:54:10
many more people are going to choose to make it about I I I cuz they can I could
00:54:16
put a headset on theoretically never leave my house. Someone could literally put a robot puts the food in my mouth. I
00:54:21
could have some sex robot that just gets me off. Money comes in my account by UBI. the reason your friends got
00:54:28
depressed. I've had this happen. I've seen this as well. I've, you know, most
00:54:31
of my friends are older than I am. Usually, for some reason, I gravitated to to men that were 18, 20 years my
00:54:35
senior who were brilliant and learning from them and seeing where they're going
00:54:39
in their life and so forth. But I watch some of them like sell their company and
00:54:42
make a billion two >> and then they were happy for like a month maybe and they'd call me, let's go
00:54:49
do this, go do that. And, you know, try to go to somebody. I got, you know, I got a lot of companies, got a lot got a
00:54:53
lot of kids, I got a lot of things, right? And it's like, and eventually they all want to get back in the game
00:54:57
because we have six human needs. Certainty, uncertainty, because think about this.
00:55:03
If you were certain every moment of your life, you know what someone's going to
00:55:06
say, and I'm sure you've had this somewhat. You know what they're going to
00:55:09
say before they're going to say it. But if you knew what someone's going to say
00:55:12
before they're going to say, you know what's going to happen before it's going
00:55:13
to happen every moment of every day. In the beginning, it'd be cool. But after a
00:55:17
while, what would you feel? >> Bored. >> Out of your mind. Bored. >> So God in her infinite wisdom gave us
00:55:23
uncertainty. We need variety. We need surprise. So I ask people, you got a stadium, 15,000 people, and I say, "How
00:55:30
many you love surprises?" And everybody raised their hand, "Yay!" And I go,
00:55:33
"Bullshit. You love the surprises you want." The surprises you don't want, you
00:55:38
call problems, but we need those, too. Right? Third need is significance. They need to feel unique. You need to feel
00:55:44
special. The need to feel important. Who do you think has that need? >> All of us.
00:55:49
>> Everyone. >> Yeah. >> Now, some people like Donald Trump is
00:55:52
pretty obvious, right? And some people though it's like I don't want significance. I don't want to be I don't
00:55:56
want to be special. That's only because they feel if they get special they get
00:55:59
attacked. >> Right? Every some people do it by earrings. Some people buy tattoos in
00:56:03
certain areas. Some by knowing bot box scores about a sport more than anybody else. Some people buy their art. Some
00:56:08
people the way they dress. Some people buy their money. Some people be more generous. Everyone finds a way. Okay.
00:56:14
However, some people do it through violence. >> Okay. So let me give you another seed.
00:56:20
>> Why has violence always been with us? If I feel I'm insignificant, and this is,
00:56:25
by the way, even more powerful in most men's cases because the nature of testosterone, right? Testosterone is
00:56:31
about significance. It's about being dominant, right? So, if I'm uh I'm in a
00:56:38
community and I'm driving by or I'm walking by this community and it's a
00:56:41
tough community, a tough environment, somebody comes up, puts a gun to my head. I've never met him in my life.
00:56:46
Why? Well, first of all, how certain do you think that person is you're going to
00:56:50
respond when they put a gun to your head? Before you may not have paid attention to them, but you're going to
00:56:54
pay attention now. How significant are they in your life on a 0 to10 scale with that gun to your head? They're the most
00:56:59
significant thing on earth. And by the way, every time it's a little different.
00:57:03
They give variety. Anytime you meet a belief, an emotion, or a behavior meets at least three of these six needs, you
00:57:10
will become addicted to that thought, that feeling, or that behavior. It could be a positive one or a negative one, but
00:57:15
you will become addicted to it. So violence connects those three, but you can also get significance by
00:57:23
tearing other people down. So why do we have so many warriors in their little house, you know, doing their little
00:57:28
virtual signaling, doing what they're doing, cuz they've never done anything
00:57:31
with their life. And it used to be I'd have to confront you. Now I don't
00:57:35
confront you who don't even know who I am. I can say all this terrible [ __ ] and
00:57:39
I'm sitting my little place and make my seal feel significant because I make you
00:57:42
smaller, I'm bigger. It's why social media is so terrible. There's great
00:57:46
things in social media. That's what's so terrible about it. It's like people now
00:57:49
can meet their need for significance without much effort. No consequence. You come and say this directly to me, you're
00:57:54
going to pay a price of some sort, right? That's no longer there. Now, fourth need, connection and love.
00:58:02
Everybody wants love. Most people settle for connection because they've had love
00:58:05
at one point. It was so painful when it ended. They decided to settle for connection. How can you get it? You can
00:58:11
get it by going for a run and feeling connected to God of the universe, nature. You can get it by prayer. You
00:58:17
can get it by uh being with some friends. You can get it by making love. You can get it by getting a dog. If
00:58:23
nothing else, get a dog. Don't get a cat. Cats leave. But you know, dogs, you
00:58:26
leave for 2 minutes. It's like you've been gone for 6 months. They'll make you
00:58:29
feel very loved. There's a million ways to feel connection and love. Some are
00:58:32
positive, some are negative. Some people get connected by their problems. They're
00:58:36
always comparing problems. You ever seen two people comparing? But I have this. Well, you think that's bad. Let me tell
00:58:40
you my they're arguing over significance and they're connecting through their
00:58:44
problems. Right? So the biggest drug on earth is not cocaine. It's not fentanyl.
00:58:51
It's not dope. It's problems. Cuz the deepest fear everybody has is they're
00:58:56
not enough. And our deeper fear is if we're not enough, we won't be loved.
00:59:01
I've never met a human being. I've worked with kings, queens, winners of
00:59:04
everything you can imagine, academy awards, scientists. There's some point in which you might
00:59:09
feel for someone you care about most that you're not smart enough, young enough, old enough, pretty enough, funny
00:59:14
enough, rich enough, playful enough, something enough. And it is the worst feeling on earth. To feel like you are
00:59:20
unloved and worthless is internal death. So people come up with a story, it's
00:59:24
just cuz I have, you know, um I have this dyslexia, that's why. Or it's cuz I
00:59:29
was raped. And maybe they really were raped. It's I'd like to kill the guy
00:59:32
that hurt them. But that's not why they're feeling what they're feeling
00:59:35
right now. It's because they're fearful. And so if you have a big problem, that's
00:59:40
why I'm not where I want to be. It's not that I'm not enough and not worthy of
00:59:43
love. And so people use problems as a way to connect. Now these first four needs, certainty, uncertainty, you can
00:59:48
see how they'd have a conflict. But have you ever rented a movie you've already
00:59:52
watched? >> Yeah. >> Get a life. I have too. Why would we do that? Cuz
00:59:59
we're certain it's good, but it's been long enough that we hope it's been
01:00:02
there's a variety. We won't remember it all. Have a variety once again. Yeah.
01:00:06
>> So you can meet multiple needs through the same task potentially. But certainty, uncertainty, significance.
01:00:12
Here you are in Hollywood. Why do people come to Hollywood? >> Be famous and
01:00:17
>> be famous, right? They don't know what that really is. If they did, some of
01:00:20
them would move away from it. But significance is what they're looking for. But what they really want is love.
01:00:26
That's what everybody wants. >> But you know what the problem is? They
01:00:29
think if they're significant, everyone's going to love them. And I get these
01:00:32
clients without mentioning any names, the biggest names in Hollywood, the biggest names in sports. And you know
01:00:38
what their number one thing is? They're angry. Why are they angry? Because they
01:00:42
thought if I'm significant, everybody love me. And now they go, people rip me
01:00:45
online. They interrupt me with my family trying to have dinner. They don't give a
01:00:48
[ __ ] about me. They just want a picture. They just want this. And if I don't do
01:00:51
it, they write that about me. >> They care about themselves. >> They care about themselves. And so what
01:00:56
happened is I thought by being significant, I would be loved. And now I'm super significant and I'm not loved.
01:01:02
I'm attacked. Because the more you try and push your significance on someone, the less
01:01:06
significant they make you. If you love someone, there's nothing more significant than that. True love, not a
01:01:12
trade, not I'll love you if you give me something. Genuine love. And if that
01:01:16
happens, you become significant in people's lives. But that's the number
01:01:19
one challenge in this community. So significance is love attack. If you're significant, you're the individual. But
01:01:25
I need to be connected. Well, if I'm so connected, who am I? And that's the
01:01:28
pull. The secret to it all are the final two needs. These are the spiritual needs. Not religious, but spiritual. And
01:01:34
that is we all must grow. When you grow, you feel alive. And if you don't grow,
01:01:39
you start to die inside. And this isn't my rule. Everything in the universe grows or dies. As you well know, this is
01:01:44
the law of the universe. If your relationship's not growing, it's dying.
01:01:47
Don't [ __ ] yourself. If your business is not growing, you're a businessman. You know it is not growing.
01:01:52
It is dying. You better do something now. Right? But we grow so we have something finally to give which is where
01:01:58
meaning comes in life. When I grow I have something more to give. And if I can give that to someone then my life is
01:02:04
more meaningful than just the pleasure of I have the machine that you know makes me feel pleasure in certain parts
01:02:09
of my body and feeds me and all the things you talked about. If you went to Vegas and you pull down that you know
01:02:16
that little jukebox thing and you get boom boom boom bars bars bars what's your reaction?
01:02:22
>> Amazing. >> Amazing. Wow, this is And you pull it a second time and you get it again.
01:02:27
>> Amazing. >> And you do a third time and you get it again. >> Less amazing.
01:02:32
>> And now you do a 100 times. >> Yeah. Less amazing. >> And now what you have is a job. You do
01:02:36
this and you got a predictable outcome. The fact that you don't know what the
01:02:40
outcome is that that's the jackpot in it that gets someone hooked on anything.
01:02:44
That's what makes it significant because it's scarce. Right? So when you do this,
01:02:50
if I said to you, Osama bin Laden, what would you say his top need driving force? Was it certainty? Was it variety?
01:02:56
Was it significance? Was it love? Was it growth or contribution? >> I'd say probably significance
01:03:03
>> 100%. He was one of I forgot the number. 27 children, right? Literally, he was 27
01:03:08
children. He was a nobody. He took his dad's money. He was not very religious
01:03:13
and he went to Afghanistan and he used his money and became significant not by shooting people. He provided resources
01:03:19
and then all of a sudden his entire life changed. How do you know? The most significant thing is he sent other
01:03:24
people to die. >> He didn't go to die. He sent other people. Now his number one drive is
01:03:30
significance and his way of doing it was get other people to die. On that same day in 9/11, there were men and women in
01:03:36
the fire department, police department who went into those buildings knowing it a good chance they would die to save a
01:03:42
stranger. Also driven by significance but with different rules. If I die a hero, my life is meaningful.
01:03:50
And that's a meaningful life. So people can even have the same need structure, but their beliefs about how
01:03:57
to meet those needs are the most important thing. And the needs of connection and love, growth, and
01:04:02
contribution have no downside. Certainty make if you have certainty is your number one thing, you're always trying
01:04:07
to keep life the same way, and you're going to be stressed out. Especially with AI, you're going to be really
01:04:11
stressed out. If you're a variety person, you can have a lot of fun, but eventually not much variety. The life
01:04:17
you described for all these people now, they have the money, they have the sex, they have this, they have that, they
01:04:21
have the woman, they have the notoriety, they have the Academy Award. It all gets
01:04:25
old because if we're not growing, it doesn't matter. How many people do you
01:04:30
know that were famous, who were rich, who had supposedly everything people want and took their own life? Why' they
01:04:36
take their life? They stopped growing and stopped having a sense of meaning by giving. You could show I can show you
01:04:41
example after example of people. So these need structures in the new world have to be met. We can meet certainty
01:04:48
right now very easily by going online and controlling our communication. That's why people text. That's much
01:04:53
easier than communicating back and forth with someone, right? We can get variety
01:04:57
by going online so easily. Now we can get significance, tear other people down or work on something significant. We
01:05:02
think right AI explore the world. We can get a sense of connection through people
01:05:06
online or through a robot or these days people have an AI and they talk to it like it's their boyfriend or girlfriend
01:05:12
because it totally affirms them. They say something idiotic and they tell you you're so smart, right? Get better,
01:05:18
right? But you're missing growing and contributing. If you're missing growing,
01:05:23
contributing, you will not feel fulfilled. you as a person, if I've read your books correctly, and I didn't read
01:05:29
them all, but I've had pieces of it. Probably the best lesson you got early in life was
01:05:33
there's the science of achievement. There's the art of fulfillment. They're
01:05:37
two different skills. If you want an extraordinary life, you need both. You go to the east, they're really great
01:05:42
about fulfillment. They can live in poverty and feel totally happy and connected to God or the universe. You
01:05:48
come here and and people can have an incredible external life, but their internal life often not so nice. They
01:05:53
get really pissed off because they didn't get their special sauce on their burger, right? It's a different world. I
01:05:58
believe you can merge those two. How? You master the science of achievement. There are rules to achieve. As you well
01:06:03
know, you wrote a whole book with 33 rules in it. Me, too. Right? So, I know those rules. I know. I wrote books on
01:06:08
finance. Three of them. I want an answer. Is it still possible to win the financial game? Because so many young
01:06:13
people think it can't be done. So, I interviewed 50 of the greatest financial
01:06:16
people alive today. All started with nothing. All billionaires. Nobody from the Lucky Sperm Club. They all did it on
01:06:22
their own. Ray Dalio, Carl Icon, Warren Buffett, all of them. And guess what I found? They're all different, but I'm a
01:06:27
modeler. I found the strategies that are common between them and I applied them.
01:06:31
I taught other people, wrote the books, but I applied them myself. And that's
01:06:35
how my businesses and my life grew geometrically. I modeled, I didn't have to learn on my own experience. You
01:06:40
follow? >> I've got to ask you some questions on those two points. So on these six needs,
01:06:44
because I also want to ask you about the the 50 rich people that you've you've
01:06:47
interviewed for the books, but on those six needs, when you look at someone like
01:06:51
me and you look at the broad world that I'm heading towards as a 30 30-year-old
01:06:54
man, what what configuration of these needs? Well, I'll tell you what creates all the
01:07:01
pain first. >> Okay, please. >> So if I go to a room and I'll say I I
01:07:04
explain these needs like I have I know this is kind of lecture here. I didn't
01:07:07
mean to be that, but I just want to share because I'm so passionate about it. And I'll get people to understand
01:07:11
what they are. And then I ask them, I want you to write down what you think your top two needs have been. Not in
01:07:17
what you want, but in the way you've been living. Because people might want love, but they think they have to be
01:07:23
significant before they can get it. Or they might want love, but they want certainty that love never go away. You
01:07:28
follow me? And so that modifies things. And I'll say, "So the way you've lived,
01:07:32
the way you've lived, what would have been the top two?" And then I say, I
01:07:35
want you to write a paragraph about what's the downside of having that one so high on your list. And it's amazing.
01:07:42
So then I say, now write what you think your list top two should be to go to the
01:07:46
next level of your life. Okay. Let's how you do that. What do you think your top
01:07:51
two means? I see you doing it already, which I love. I love how active you are. So what would you say your top two have
01:07:56
been up until now? >> I think if I'm being completely honest. >> Yes. And now, by the way, by the way, I
01:08:01
I want to thank you because I watched several of your pieces and you are you're not bullshitting about good.
01:08:06
>> There's just no I'm going to die someday. So, there's no even if being
01:08:09
honest makes me look bad. It just [ __ ] who cares. My of course, like significance, of course, especially from
01:08:15
where I, you know, where I came from. >> That was the big problem was, you know,
01:08:20
being different and and not in a good way. That's right. And then I would say
01:08:23
um interestingly it feels like uncertainty and significance are really really high
01:08:29
for me because >> Yes. Yes. >> I've for some reason I have a very a
01:08:33
huge appetite for uncertainty. >> Yeah. Well, you're wired that way in a beautiful
01:08:38
way. It also leads to learning for you. That's one of your vehicles for learning, is it not?
01:08:42
>> Yeah. Yeah. >> Dropping out of school, stopping going to school when I was younger, dropping
01:08:45
out of university. >> Um quitting jobs where you know I shouldn't have quit them after a month.
01:08:50
Which by the way, if certainty was your top need, would you have done that? >> No.
01:08:53
>> No. Completely. So you understand this. These are I'm talking about the six
01:08:56
controlling forces of your life. There's a million stories about your life, but
01:09:00
there's only six reasons you do anything. >> Yeah. >> You have all these stories with reasons.
01:09:04
So what would you say would be the downside of that? There would have been upsides, right?
01:09:09
>> Yeah. Yeah. Yeah. Yeah. Great. Yeah. >> We're sitting here because of the
01:09:12
upsides. Your desire for significance made you look for significant ideas, significant application, succeed in
01:09:16
business. The downsides of wanting significance is >> at the at the top, not cuz it's
01:09:21
valuable. Significance is valuable period. Everyone should want it. But it's the sequence. So if it's the top of
01:09:26
your list, what's the downside? >> For me, it costs me connection and love
01:09:30
and all these and some of these other opportunities. >> That's correct. Which is what you really
01:09:34
want underneath it all? >> Yeah. >> Your desire for significance really came
01:09:37
from the fact that you were not loved and connected by people. People judge you the color of your skin. They put you
01:09:42
in a community where you were different. you were outside the so it's like >> I'll show them
01:09:48
>> right which by the way was a very healthy response right but now at this
01:09:52
stage of your life >> this is the gift that you have now at this stage of your life right you're
01:09:56
entering this second season right >> now you don't have to be driven by that
01:10:00
anymore >> you already are significant like what more are you going to do that's not
01:10:05
significant I'm sure you'll find more significant things to do but you've done
01:10:07
so many significant things you've helped millions of people I'm sure through your
01:10:10
insights your elements you've written books you've built businesses and you're
01:10:13
only 33 years old. That's pretty effing awesome, right? So, now you get the leisure of be able to sit back and say,
01:10:20
now with a greater level of consciousness, what would ideally be my top two? What would you say your top two
01:10:26
need to be to have the next level of your life to go to the next level for you? >> It was really easy for me to answer this
01:10:31
question. Um, connection and love and the the need to grow and give. >> Yes. Yes. Yeah. Well, those are two
01:10:37
different ones. Contribution. Growth and contribution. Of of those two, which one
01:10:41
do you think is even more important for you? >> Oh, god. of those two. >> Yeah. It's hard because one you can see
01:10:45
as a vehicle to the other. Exactly. I understand that. But I'm asking a different question. I'm saying which is
01:10:49
more important to feel experience. >> It would be contribution. >> Yes. So for you, you're saying love and
01:10:55
contribution. >> I'm saying love and contribution. >> In what order?
01:11:01
>> Love first and then contribution. >> It's a good choice. >> I tried in my head. I tried the other
01:11:05
way around and I thought no. It's almost that like monks have said to me many
01:11:09
years ago that you need to fill up your cup so you have something to pour out for others.
01:11:12
>> Yes. And that's what I was thinking of. I was thinking it doesn't work the other
01:11:14
way around. >> That was that was a wise wise choice. Most people wouldn't make that choice. I
01:11:17
for most of my life was contribution first and then love. It was my way of earning love.
01:11:22
>> And so like I'd be on stage for 13 hours and this is before people had phones and
01:11:27
everybody wants to sign something and give me a hug. I work my guts out and then that was my take it in time. So I'd
01:11:32
be there finish at 1:30 or 2 in the morning and I'd be there till 3:30 till every person had an autograph, got, you
01:11:38
know, their hug and everything else. Now it's pictures a lot faster. But that was
01:11:42
my life. I met my wife, Sage. Changed my entire life. She didn't care that I was
01:11:47
Tony Robbins. She just loved me. And all of a sudden, I never thought 12,000, 15,000, 20,000 people could of love
01:11:56
pouring out. You could compare, one person compare, but way beyond that. So now I finish it. When I give my guts, I
01:12:02
go to 1 in the morning, but then I get up and I leave, right? you know, I take pictures in the middle of the day, but
01:12:08
then I leave at that time and I go and be with my wife and it switched to where love was there. Because think about
01:12:13
this, if contribution is first, and this is what a lot of people do, then it's a
01:12:17
way to protect yourself from feeling rejected because if I I'm always giving
01:12:20
to you truly generously over beyond what you can imagine and then you treat me like [ __ ] Well, then you're clearly the
01:12:25
problem, right? I don't have to think I'm not enough. >> So, but the more honest way is love.
01:12:31
Because if it's love first, now I'm giving because I want to, not cuz I have
01:12:34
to. Does that make sense? So tell me how you think that would change your life if
01:12:38
you made love and contribution your top two and the way you actually live because you already value love and
01:12:42
contribution. But if they were the highest priority, how would it shift your life for the better in your mind?
01:12:48
>> I feel like I would be significantly less stressed. >> You are correct. You are absolutely
01:12:53
correct. So when I ask the audience this, I have them write down and I've got 15,000 people and I'll say, "Okay,
01:13:00
how many have certainty on your list?" and they've come to an event that has a
01:13:04
firewalk, right? And you get like 50 60% of the rooms on the top in their top two
01:13:09
of their list, right? Because it's the in our culture, it's still the most
01:13:12
important one. It's the foundational. It's the one that's going to have the
01:13:15
biggest problem with AI because they want things to stay the same and life isn't. The only thing is for certain is
01:13:19
change. And now rapid change, like geometrically rapid change. Okay. Variety, small number, significance
01:13:26
through the roof. Social media has made significance disproportionate in our culture and it's why people are so
01:13:32
unhappy. You used to maybe compare most yourself to your neighbors or your friends. Now you compare yourself to a
01:13:37
billionaires of which there's only 3,000, right? And so you're like, "My
01:13:41
life's not that great anymore." Or you compare it to pictures that have been
01:13:44
doctorred. I have a friend of mine owns a gym and he says, "Tony, you can't
01:13:47
believe it. Women and men come in here who are influencers. They lay everything out and then they do their video and
01:13:54
they never work out. They're 27 years old. They don't have to work out for
01:13:57
[ __ ] I mean, it's like they do a minimum workout. They got jeans. They're
01:13:59
just fine. They don't even do the workout. It's all pictures. It's all
01:14:03
[ __ ] right? You know, he goes, "It makes me so mad because, you know, real
01:14:06
people there working hard to make something happen." So, that's why people
01:14:09
get so women especially depressed comparing themselves to images that are not even real, right? It's totally
01:14:15
absurd. So, when I deal with the audience though, certainty and significance is 80% of the room, right?
01:14:22
There's growth people, contribution people, but that's the dominant force
01:14:25
because of our cultural conditioning. And because certainty is basically survival tool then I've asked them to do
01:14:30
what you did and I say okay tell me I don't tell them anything like I didn't
01:14:34
tell you anything and then I say okay who has certainty on their list now and in a room of 15,000 people 12,000 people
01:14:40
there might be like five. Okay, there's five people that really like pain. So I
01:14:44
point that out to them and they look at me and then I go okay how many got you know variety? It'll be more variety. How
01:14:50
many got significance? the number plummets just like it did with you. People I didn't tell them anything.
01:14:55
Their own intelligence knows this, right? >> How many got love through the roof,
01:14:59
right? Contribution through the roof. Growth through the roof. Those are the ones that expand. And then we show
01:15:04
people how to condition that though because it's one thing to know it. It's
01:15:07
another thing to start training it in your body to make those priorities happen in your life. Right? Just like
01:15:11
any other habit, lurking out or anything else, you have to build the neurology of
01:15:14
that. You have to practice putting yourself in those states over and over again where you make the value based on
01:15:20
love or you make the value based on contribution. See before you do something to be significant and you miss
01:15:27
out on some of the love. Now love is probably always what you wanted. That's
01:15:30
why you could make that decision so quickly, right? But now I'm going to go for that first, not this securitous
01:15:35
route. By the way, you will still be significant. You'll be loving first and
01:15:39
you'll be contributing and that will make you significant. Is it really possible to change like that that
01:15:45
deeply? >> No, not at all. I've never been able to do that in >> No, no, my 49th year. I'm just I've
01:15:51
never seen that happen. >> No, I was I was thinking really really deeply about what you were saying and I
01:15:56
was thinking there will be some people that are listening and I think there was maybe a part of me my conscious that's
01:16:00
like because I because that's a journey I've never gone on before. I've never shifted
01:16:06
from the >> Well, you're not going to do it by discussion. You have to have leverage.
01:16:11
>> What is that? Leverage is uh you have to have something you value more than your
01:16:15
present way of doing things. Leverage can be pain or pleasure, right? So >> like my fiance,
01:16:20
>> your fiance, you got understand how you got to LA has a little leverage, right?
01:16:25
Her love, her happiness, her joy. Oh, that's beautiful. >> That's a photo.
01:16:29
>> My girl, >> you and Sage. >> That's awesome. You're good at putting
01:16:32
people in state with her pictures. That's impressive. >> That's a beautiful photo.
01:16:36
>> Yeah, I love her so much. And we've been together 25 years. I love her more today
01:16:39
than ever before. She is a force in nature, this woman. Really, really great. But yes, she's leverage in my
01:16:45
life. My my my youngest daughter's massive leverage, you know, four and a half years old. It's beautiful. But I'll
01:16:51
give you an example. I had I worked with a woman one time on stage and she was a
01:16:56
colon therapist and uh vegan and you know, so but she was always sick cuz she's so stressed all the time trying to
01:17:03
be perfect at everything. There's just constriction in her body, right? And um
01:17:08
and the level stress was just ridiculous, right? So I was trying to get her to see have some other options
01:17:13
about what to do to without boring the whole story. I'm looking for leverage
01:17:17
always. That's how you get someone to make a change. You got to get make change a must, not a should. Not me
01:17:21
making it to you. If I put a gun to your head, that's leverage. But some people
01:17:25
would rather die than bend to your will. You have to find out what moves that person. It's unique for everyone, not
01:17:30
what motivates them. I hate the word motivation. I've never used it. I want to know your drives. Look, if you're
01:17:34
fat, you're motivated to eat. I want to know what's underneath. I want to know
01:17:37
what the drives are. So this woman, I'm trying to help her make changes. And I
01:17:41
show her these things and see the consequences. And she wouldn't change. Wouldn't change. So finally I I said,
01:17:46
"Man, I got to push this lady." I was like, I said, "How long I wouldn't tell
01:17:52
her this. I asked I said, "How long would a person with a level of stress with these things you're doing and these
01:17:57
ailments, how long will a person like that live if they don't change?" And she paused and she thought and she
01:18:03
said, "Probably to 35." "How old are you?" "32." So, okay, she's going to change now. I
01:18:11
mean, she's going to do it, right? That's the leverage. She's got to
01:18:13
change. But I can't change. I just can't. It's just how my life is. I said, "Well,"
01:18:20
I said, "This session is on videotape, you know." And I said, "How do you think your daughter's going
01:18:28
to feel when she's carrying your coffin and she knows that you knew you could
01:18:32
shift this and you didn't? This is pretty intense. I mean, she thinks she's
01:18:36
going to die. If she doesn't do it, she probably could." So, I'm thinking out
01:18:39
big leverage, right? She goes, "I know that's horrible, but I can't change."
01:18:44
And part of my head, I'm like, "Holy [ __ ] she's not going to change here.
01:18:47
What the hell is going to change her?" And then I said to her, I said, "Yeah,
01:18:53
what if her new mother is a meat eater?" And she exploded on stage. That is not
01:19:00
happening. I will not make this happen. I mean, she went berserk. And she goes, "Fine, I'm changing this now." Like,
01:19:06
there is always leverage. There is something that will make change a must and not a should. Change is never a
01:19:12
matter of ability. It's always a matter of strong enough reasons of motive. If
01:19:17
you got strong enough reasons, you can do just about anything. But if you have weak reasons, you're not going to do
01:19:21
anything. So the fact that you understand this is our discussion. In an event, you be in a rather a rather peak
01:19:28
state and I take you through a process of consequence where you will envision what the consequences are and then you
01:19:33
can make that shift and you still got to condition it. This specific change is the hardest one.
01:19:38
>> I think a lot of people might say I was thinking forward as life events to come
01:19:41
and becoming a father. >> Yes. Yes, it's often >> that will do that will absolutely shift
01:19:45
a lot of people. Becoming a father, getting married, falling in love. There are certain events. Losing people will
01:19:52
make you re-evaluate things. Hitting a birthday, you know, you're 33. When you
01:19:56
hit your 40th birthday, I'm sure you don't think it'll be any different. I
01:19:59
remember people telling me that, but you tend to re-evaluate for some weird reason in our culture. And after 40,
01:20:05
usually a fiveyear or 50 year, 60 year. It's just part of the way we look at life. It's there's a
01:20:13
process you go through and there will be different things that trigger you. But when you want a real lasting change, you
01:20:19
have to change the driving force. When we change these, it's changing your values. So again, like think about how
01:20:25
your brain is a predictor and it's trying to close the gap between what it's predicting what reality is. When
01:20:30
it's not working, it looks for an answer. When you get to the point where your old strategy doesn't work enough
01:20:35
and you have enough pain, you will search for something new. And if at that time we can give you something that
01:20:40
actually works, you'll grab it. It's like if you're drowning in a sea of
01:20:43
confusion and I throw you a life raft, you're not going to go, I don't like the
01:20:46
color. You know, you're going to grab a hold and it comes into your unconscious.
01:20:51
And the other last thing I'd say about that is it's also about going beyond
01:20:54
your conscious mind. Right? You're if you ever try to do something and then sabotage yourself, it's consciously you
01:21:00
wanted one thing, subconsciously another. I believe all lasting change happens in an altered state. When I say
01:21:07
an altered state, you could call it hypnosis. I tell people I'm a dehypnotist. Most people walk around in
01:21:12
hypnosis. People tell me like, "You can't hypnotize me." And they're they're
01:21:16
in a hypnotized state in that moment. Do you ever drive your car and then something catch your attention and you
01:21:21
stay focused on too long and all a sudden you realize, "Holy [ __ ] who's
01:21:24
been driving the car?" You ever have? That was a That was a hypnosis state.
01:21:28
Hypnosis just means you're inside, not outside most of the time. And in a hypnotic state, what goes in goes in
01:21:34
deeper than just in a consciousness state. That's why I like doing storytelling. You know, I'm I'm my wife
01:21:39
and I are there's certain things in life that just shouldn't happen that are
01:21:42
inhuman and trafficking is one of them. And we had a friend that child was taken
01:21:47
and trafficked and it was the most brutal thing. And so I got us involved and so now we've we've contributed to
01:21:52
72,000 children being saved. I've gone out on some of these undercover with scars on my face and elements. It's most
01:21:59
brutal thing you can possibly imagine. But I tell you this because when you when you witness certain things in life
01:22:06
that are so intense, they alter you. They change you. They change what you value. They change what
01:22:12
what you make important in your life. And so what I say to people, you want your life to keep growing. Keep putting
01:22:17
yourself in new environments. Keep getting around things you're not used to and let something hit you. You know,
01:22:22
people don't know their passions cuz they keep going doing the same things. It's like get around where it's better
01:22:27
and see what hits you and something's going to strike you. Something's going
01:22:30
to wake you up. Something is going to make you feel more, desire more, want to give something to life as opposed to
01:22:36
just live your life because the life you describe to those people is predictable.
01:22:40
You get familiarized. Even pain, I mean, you look at people in Ashwitz, you know,
01:22:45
um, Man's Search for Meaning is one of my favorite books. Have you read it? >> Victor Frank.
01:22:49
>> Yeah. And I I bought the rights of making the movie, right? Oh, really?
01:22:51
>> Oh, the reason I was telling you about the the Finding the Kids is I made The
01:22:54
Sound of Freedom. Did you see it? >> Yes. >> Yeah. So, and we beat Disney that week
01:22:59
and people thought that it would never happen, right? But that movie changed people radically, woke them up, brought
01:23:05
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I was stunned at how big your business empire is. You know, even as you're speaking there, you're talking about
01:25:35
movies that I've watched that I had no idea that you're involved in. And you're
01:25:38
talking about all these other incredible things you've done. And yeah, your company's doing what what 12 billion
01:25:42
dollars in revenue annually. >> Well, it's a group of companies, not just
01:25:45
>> group of companies. Yeah. And then earlier on, you said you'd spoken to
01:25:48
these 50 very, very rich people in the pursuit of writing the books that you've
01:25:51
written about wealth and finance and money. Pattern recognition. >> That's right.
01:25:57
>> What is the pattern that you noticed in those people that you then applied to
01:26:01
yourself? What is the pattern? You know, this is called the diary of a CEO. So, I'm sure we have a lot of people that
01:26:06
are thinking about building businesses, want to get financially free, especially
01:26:09
in a world of AI where they're they're very uncertain about how they'll make
01:26:12
money and how they'll provide stability that to their family. What is the pattern that you have found in all of
01:26:17
those people that you have met and interviewed and I know you know some of the most wealthy people on earth because
01:26:21
I know you coach a lot of them. Um, I don't think people fully realize the significance of how many of the most
01:26:26
influential people on planet earth you have worked with and continue to work with. Um, I found it hilarious reading
01:26:33
that Bill Clinton called you uh the day before he was going to be impeached telling you that he was going to be
01:26:40
impeached and asking you what he should do. >> Yeah. First, let's say what everybody
01:26:43
makes the mistake on the majority of people. We live in a free enterprise system and we have kids that all think
01:26:48
communism is great. I just want you to know I went to the USSR when it was still the USSR. I was 24 years old. I
01:26:53
was brought there because of my firewalking experience. And I went on a train from from Moscow to Siberia and
01:26:59
back for two weeks. On the train, we were all fed caviar and the most incredible meals as were all the
01:27:05
Russians on the plane, right? We're supposed to be all equal, right? That's
01:27:09
supposedly what communism is. It's everything's fair for everybody. Every
01:27:12
single town, we'd stop in the square where the there and in the square there's a big building and they wrapped
01:27:17
around for about maybe a quarter of a mile. people standing in the freezing cold to get a quart of milk and a half a
01:27:24
thing of bread. I left there and I became a capitalist. I didn't know what a capitalist was, but I knew I wasn't a
01:27:29
communist. Right? So, people in our country are the free enterprise system, but they don't understand it. So, what
01:27:35
are they making the mistake of? They're consumers. They're not owners. We are a
01:27:39
consumer society and we train these kids to be consumers. Adults as well. So, I'll give you a simple example. I looked
01:27:44
I was trying to give an example to a young kid the other day, so I actually did the math on it. You have an iPhone?
01:27:50
Yeah. >> Okay. Have you always had an iPhone? >> Well, yeah. For the last decade or more.
01:27:53
Yeah. >> All right. So, iPhones around for what, 18 years, 19 years. I went and did the
01:27:58
numbers and found out what the cost was for every iPhone. Add it up. If you got an iPhone each time, somebody who's
01:28:03
older to do it, you spent 22,000 and some change at the retail price. If you bought the stock, I went and saw what
01:28:10
the stock was on the same day the thing came out and you bought the stock. Same amount of money of the stock.
01:28:14
>> Apple stock. >> Apple stock. $326,000 right now. Instead of out 22 grand, you have 326. If you're
01:28:21
going to use an Apple phone, I'm not saying it's Apple specifically. I'm not
01:28:24
making a recommendation. Why would you not own the company, right? Because we don't teach people to think that way.
01:28:30
And so now they think communism is going to be the answer. They don't understand
01:28:32
what that really means. They have no clue. So you have to become an owner. You have that's what you have to do.
01:28:38
Then the second piece is when I interviewed all these people, I found four things with them. I found number
01:28:43
one their focus didn't matter if they're a macro trader or if they were value
01:28:48
trader or it didn't matter what their style was the four things that had in common I call them the core four was
01:28:53
number one they all were focused on not losing money most people are trying to make money and the reason is they know
01:29:01
if you lose you know you you lose you got a $100,000 investment and you lose 50%
01:29:07
how much do you have to grow your money to get your money back and people will say 50% %. No, you got to grow at 100%.
01:29:15
>> Right? You get it? >> Yeah. Yeah. >> Right. So, they know that. So, they're
01:29:18
first making sure they don't. Now, how do they do that? They do it by asset allocation, right? They all have
01:29:23
different asset allocation strategies, which at the most basic level is you don't put all your eggs in one basket.
01:29:28
Most people put all their money in their business or their house, right? They know that that is the kiss of death. And
01:29:35
so they look at how to divide their assets where they have a certain amount in a more secure environment, meaning
01:29:41
not a lot of upside, but it's like the nest egg. And they have some that are
01:29:44
more at risk. And there's different and I learned what theirs are and I taught
01:29:47
those different ones. But the most valuable one I know, you know, because I read it in your book and I was really
01:29:52
impressed. Asymmetrical riskreward. Their entire focus is not about taking risks, right? There are few only a few
01:30:00
people. You think you're a billionaire because you took giant risks, right? No,
01:30:03
no, no. may have some do, but they don't usually stay billionaires doing that,
01:30:06
right? >> How do they do it? They figure out what's the smallest amount of risk with
01:30:10
the most amount of upside that I can do. And so Paul Tudtor Jones's approach was
01:30:16
5 to one. If I'm going to risk a dollar, I want to be certain I can make five.
01:30:21
You and I, most average people would normally think, I used to think, well, 12, 15, 20% return, right? But here's
01:30:28
how it works. If I risk $1 and I'm certain I make five, and I'm wrong. I'm
01:30:32
down one. I can risk a dollar and still make four. I can be wrong four times out
01:30:36
of five and still be okay. That's how those guys become billionaires. Asymmetrical reward. I was talking to a
01:30:42
gentleman um who in 19 2008, excuse me. He took $25 million and turned into $2 billion in the worst economic time. He
01:30:53
anticipated what was going to happen with real estate. Everybody thought it was going to keep going up. He used
01:30:58
synthetic bets and bet against it. Made $2 billion. Brilliant. Brilliant job. And I said to him, you know what? What
01:31:06
is the things that's missing for investors? He goes, well, the smartest investors are usually the worst
01:31:10
investors because they want absolute certainty. They know everything before they decide. And by that time, the
01:31:15
opportunity is gone. >> Mhm. >> And he said, but the most important key
01:31:19
for him was asymmetrical riskreward. He said, I risked, I think he said he risked six cents for every dollar. He
01:31:26
could have been wrong a dozen times, but he wasn't. That's how he did it, right?
01:31:30
And then the fourth one is the obvious one we both know which is diversification. But this is the real
01:31:34
key. You know Ray Dalz, right? >> Yeah. Yeah. I've interviewed him actually.
01:31:37
>> Yeah. So Ray's a good friend. One of the questions I asked him was if we had to
01:31:41
reduce it to the single most important investment principle to know. I mean you're the Da Vinci of investing. No one
01:31:47
has made more money than you in this area. You know I said what is it? Is there one? There's got to be one. And he
01:31:54
goes Tony there is. He goes, "I spent almost nine years refining this and it's
01:31:58
so simple. It's the holy grail of investing is to find 8 to 12 uncorrelated investments that you feel
01:32:06
strongly about. If you find 8 to 12 of those, you reduce your risk 80% and keep your upside. In fact, you slightly
01:32:13
enhance your upside. >> Uncorrelated for someone >> uncorrelated. That's that's the hard
01:32:17
part today because so many markets are correlated. >> What does uncorrelated mean for someone
01:32:20
that does?" Well, for example, stocks and bonds traditionally are thought of
01:32:24
as uncorrelated. Meaning, you know, stocks in a tough time, those are the excuse me, in a growing time, stocks are
01:32:30
where you put your money, but bonds are to protect you when the market goes down. Unfortunately, doing most things
01:32:36
like 2008 or 2020, they both go down at that time, but nobody talks about that. They just go, "Oh, it's this weird
01:32:42
thing. It happens regularly." >> So, things that don't move together.
01:32:44
>> That's right. They don't move together. Well, so much is tied together today.
01:32:48
But the only way to really do it is you've got to have private investment. private equity, private credit, private
01:32:53
real estate. You have to diversify beyond just stocks and bonds. And then you can get that across it by different
01:32:58
industries, different elements. Because think about this, this will blow your mind. Private equity, basic private
01:33:04
equity, not I interviewed 12 of the best in the world. Basic private equity has outproduced every stock market in the
01:33:10
world for 40 years. Every single stock market in the world every year for 40 years. Now, you don't have total
01:33:16
liquidity. That's you're giving something up, but your returns are in a different place. They don't have to sell
01:33:20
when things are tough. They take advantage. These are the smartest people out there. They're not just trying to
01:33:24
get alpha. They're building value, right? They take a company, they put AI in it, they bring new people to it, and
01:33:30
then they take it to the public or in most cases, they sell it to private companies. There's fewer public
01:33:35
companies than ever. So, I looked it up and it was f fantastic seed. The average
01:33:40
S&P for 39 years was 9%. Nice return. If you put a million dollars down, you
01:33:47
know, you'd have $28 million, you know, 39 years later without doing anything.
01:33:52
But if you put it in basic private equity, basic private equity is average 15.7%.
01:33:59
Think about the difference of compounding that every single year. >> That's crazy.
01:34:03
>> Now it's worth $328 million. That's the difference between the same
01:34:08
investment in public versus private. So it's finding these pieces. But when you
01:34:13
can do 8 to 12 uncorrelated investments or more, reduce your risk by 80%. That's
01:34:18
how you get higher returns and the same time because most people are behind. And
01:34:23
so >> you didn't come from a financial background. >> No. No. I have no financial background.
01:34:26
>> You didn't study finance in university? >> No. >> So, so where did you learn all this
01:34:30
stuff about finance? >> By going to the very best on earth. Like why would I go to university to a
01:34:33
professor who's never done anything when I can go to 50 of the smartest people on
01:34:37
earth or in private equity? I went to 13 of the smartest ones, most successful in
01:34:41
history. Is your superpower learning? >> Yes. I think it's that's what I tried to
01:34:45
say to you from the beginning. That's what pattern recognition, pattern utilization, pattern creation is. If you
01:34:50
don't learn at a rapid tempo in the world right now, you're cheating yourself of an extraordinary life.
01:34:54
>> Is there a tactic or a strategy to make me a better learner? Especially someone
01:34:57
that does this pockets. I get to meet people like you. So, I want to store everything. Yes. In this time that we
01:35:02
have. >> Yes. I I'm I believe in immersion and space repetition. So, I believe like did
01:35:08
did you take a language in school? >> Oh, god. Yeah. German. Can you speak it?
01:35:12
>> Nine. >> That's right. So, most people go to college or high school and college and
01:35:17
they take a language, right? And five years later, 10 years later, can't speak
01:35:21
a word, right? Immersion is how you do it. So, if I wanted to teach you a language and you had the time and money,
01:35:26
I would take you to Italy and I would drop you in the middle of Rome and say, "I'll see you in 90 days." With no one
01:35:32
to teach you in 90 days, are you going to be speaking the language? >> Better.
01:35:36
>> Yeah. >> You're going to speak the language. You're going to know the nuances of the
01:35:39
language. you're going to have a pitch and tone that's more there because it's
01:35:42
how you learned originally by total immersion. So the reason I do 12 hours a day for 4 days, 50 hours in a weekend or
01:35:50
60 hours and most people think I'll never do that, but they're having the
01:35:52
time of their life. So time disappears when you're enjoying yourself and you
01:35:55
hate it. I mean it feels like eternity. But the reason I'm able to do that is
01:35:58
that immersion is like years of experience and you're in a peak state while you're doing it. So you remember
01:36:04
it because it's locked in like 911 as opposed to 811. So, I love that. The other thing that I do is I'm capturing
01:36:10
and I use AI now to do it. I've kept journals my whole life just like you looks like you've done, but I'm building
01:36:16
on it, but I have my AI that I've been feeding over and over and over again the
01:36:19
things I wanted to remember, the principles, and I create structures to evaluate these things.
01:36:24
>> And I asked you there about how these wealthy investors make their money. Um,
01:36:27
the the last question I really have around this is how the best entrepreneurs in the world make their
01:36:32
money. Um, again, we're called the diary of a CEO. So, there's lots of entrepreneurs and build business
01:36:36
builders watching. And I know you've worked with many of the world's top
01:36:39
entrepreneurs. In fact, one of them wrote you a letter. >> Oh, which one? >> Mark Ben off.
01:36:45
>> Oh, I love Mark. He's a beautiful man. >> For anyone that doesn't know who Mark
01:36:49
is. Um, he's the the founder CEO of Salesforce. >> Yes. Yeah. He actually came to four, I
01:36:56
think, or five of my seminars originally in a row, same seminar. And uh, you know, Mark's as big as I am. He's a big
01:37:03
guy and he was going for it full tilt. And finally after the fourth one, he came up to me and said, "You've
01:37:07
convinced me. I'm going to leave Oracle. I'm going to start my own business. I
01:37:10
want you to come on the journey with me. It's called Salesforce.com." He said,
01:37:13
"We're going to change business around the world." And he said this to me. He
01:37:15
goes, "And I promise you, we'll get to a hundred million dollars in business."
01:37:19
Now he's doing like 42 billion, right? So, but Mark's what I love about Mark is
01:37:23
he's a contributor. He's he's a social CEO. Like he does things for society. He
01:37:28
isn't just about himself. He's an extraordinary human being. He said, "Dear Tony, I am so deeply grateful for
01:37:35
everything that you've done for me over the last four decades." He talked about
01:37:39
the seminars he'd been to with you and says that you've transformed his life
01:37:44
through your inspiration and ideas. He talks about that particular seminar you referenced as the moment that led him to
01:37:49
go deeper and deeper and deeper. He said it was at date with Destiny that I made
01:37:54
the firm decision to leave Oracle and start my own company. We even had a brief conversation about it back then.
01:37:59
If you remember, >> I remember. >> Fast forward 26 years and Salesforce now
01:38:04
has 80,000 employees and generates over 40 billion in revenue annually. It stands as the largest enterprise
01:38:13
software company in the world. I truly could not have done it without you by my side. And as you always say, we often
01:38:21
overestimate what we can do in one year, but we vastly underestimate what we can
01:38:24
do in a few decades. Tony, I started this letter with gratitude. And I'll end
01:38:29
it the same way. When I reached my most difficult moments, you were there. When I reached my highest heights, you were
01:38:34
also there. I never forgot that whenever I reached out for help, you returned the
01:38:40
phone call or text, always quickly. Business and politics are temporal, but relationships are eternal, and yours is
01:38:47
one I carry with me always. Congratulations on everything you're doing. I look forward to a wonderful
01:38:53
future with you. Aloha, Mark. That's very beautiful. It makes me a little emotional, but I
01:39:00
just I love Mark. He's such a good man and um I was very kind of him to write that
01:39:06
letter. He says he gives me more credit than I deserve. Um but I I love him personally. I love I I love strangers.
01:39:13
I'm driven by that. But I love Mark because he's such a giver. I I see him
01:39:17
as a a role model of what a great CEO is. Someone who understands the social impact of what they're doing as well as
01:39:25
the business impact. Um, he's got a heart of gold and of course we all have ups and downs throughout our lives and
01:39:30
and he thinks he's just I've just helped him, he's helped me, too. It's like it's
01:39:34
never a one one way piece. It's not like I go around and coach all these people.
01:39:37
I'm no idiot. I've learned so much from Mark. Uh, it's priceless. So, I have to
01:39:42
I have to send that thanks right back to him. No question about it. >> Where does that emotion come from that I
01:39:46
see in your face? >> I don't know. I was just like I'm I'm an emotional guy. I'm empathetic
01:39:54
guy and I'm I'm a lover, you know? That's what drives all that I do. And to
01:39:58
um see somebody I love and to see how far he's come and to know that um I've
01:40:03
been able to be helpful to him at at key moments um is meaningful. You know, it's
01:40:07
extremely meaningful cuz he's provided opportunities for millions of people,
01:40:13
80,000 employees, but millions of people through his creativity and his focus. And we've done a lot of cool things
01:40:19
together. I called him one time. I was up in uh San Francisco for other business. And um I read in the paper
01:40:25
that this this landlord was kicking out these nuns who had the food kitchen in the the worst part of the city there in
01:40:32
the Tenderloin district. And I was like, "This guy's an idiot. I mean, I got to I
01:40:37
got to do something." So instead of leaving, I spent an extra day and I went
01:40:40
and met these nuns, most incredible ladies. And they were spending all their time cooking food so they could sell
01:40:48
food so they could make money so they could actually prepare food for the homeless there. and in this tiny little
01:40:52
building and they were getting kicked out. So I called the owner and I said listen I'm own a lot of real estate
01:40:57
also. I understand your rights as a real estate guy but I said do you want to be
01:41:01
the most hated guy in San Francisco? I said I'll give you an option. How about
01:41:05
let them stay to the end of the year. I'll pay their lease. I'll pay twice the
01:41:10
amount and then I'll get them out. I said but you don't push them out now on
01:41:13
the street. So we agreed. And so then I said to ladies, "Let's find a place for
01:41:18
you and I'll help you find a place. We'll rent a place for you." And then I
01:41:21
started getting phone calls and one of the phone calls I got says realtor and he goes they're they're looking to buy a
01:41:26
place and I said I said well where are they getting the money? I said they said I don't know. So I called and made none
01:41:34
up and she goes uh I said you know I I was said I'd you know pay for a place
01:41:37
for you guys for a year you know lease you a place. I said but I hear you're
01:41:40
looking to buy a place. Do you guys have some capital I'm not aware of? And she
01:41:43
goes no. She goes will provide Tony like God will provide. So, so I spent, I don't know, a million two or something
01:41:52
like that to find them a place. But then I called Mark because I didn't want them
01:41:56
living in the place. I said, "Mark, match me on this." And I mean, he didn't
01:42:00
hesitate a second. He had not even met the nuns. Then he went the nuns, we went met them, and he went and he bought them
01:42:05
a home for them to stay in. And and then we went through four years of the city trying to not let them take over this
01:42:11
place. But that's the kind of guy Mark is. So, he's incredibly generous and I'm
01:42:15
very touched that I could count him as a friend and be a helpful to him. and you've been so helpful to me.
01:42:19
>> I've learned quite a lot about you today just from observing you and two one of
01:42:23
the big things that I've learned is the two moments where I've seen tears in
01:42:26
your eyes >> have both been moments where people have expressed a huge amount of love and
01:42:32
appreciation for you. >> That's true. >> And I I work back through your early
01:42:35
earliest years and I again it's almost like a a jigsaw puzzle coming into formation in my mind of how how much you
01:42:42
love love. >> I do. I think love is life. Love is the driving force in my life for sure.
01:42:48
There's no question about it. And that's why I can't I I hate to see suffering
01:42:53
because it's the opposite of love. You know, if you love somebody, what do you
01:42:55
do? Anything you can. So that's what I'm called to do. And it is it's a calling.
01:42:59
It's not a job. It's not a business. You I have all kinds of businesses obviously
01:43:03
and I enjoy business. But this is my mission. This is what I'm made for. And
01:43:08
um I'm just one guy. I can't do everything, but I can do a lot. And I'm
01:43:11
always figuring how to scale more, right? you know, whether it's feeding people or I'm getting, you know, my wife
01:43:17
and I, we were fortunate enough to have our own plane and I I don't want to just
01:43:20
burn up a bunch of carbon. I found it's 3,000 trees. I said, let's plant a 100
01:43:23
million trees. So, we're up to 75 million. I think we're going to hit the
01:43:26
100 million this year. And but we didn't just plant the trees. We talked to farmers, work with an organization about
01:43:32
how to build a build a crop not once a year, but to do it across 12 different months so that if something drops, they
01:43:38
come out and they go from earning a $125 a day and starving to making $12 a day,
01:43:43
which doesn't sound like much makes them rich in that community. So, we're doing
01:43:46
that. It's like I just I love taking things to scale, too. It's like I love
01:43:50
the individual impact and I love the the global impact. The combination of the two make life ever challenging and ever
01:43:57
exciting >> with people like Mark and entrepreneurs. My last question about this pattern
01:44:01
recognition and my last question is just as me as a you know I'm I'm an entrepreneur. I'm building businesses at
01:44:06
the moment. I'm earlier in my journey much earlier than someone like Mark. But
01:44:09
what is the pattern that you've seen in these exceptional founders and entrepreneurs as it relates to building
01:44:13
great businesses that you would impart on me? >> I don't think there's anything I'm going
01:44:17
to impart on you that you don't already know because the fundamentals are so
01:44:20
simple. Um, you have to the business has to be more than a vehicle for money. And
01:44:25
don't get me wrong, I mean, there are people who have certainly succeeded that
01:44:27
way. But if you look at the people that build something that's lasting, it has
01:44:31
to be a passion where it's something you believe in so much. It's so valuable.
01:44:36
It's a contribution sense to you, not just an economic sense. Because in the
01:44:39
beginning of a business, it's like having a child. You know, you know, you don't get a lot back. You work around
01:44:44
the clock. You'll discover when your first child comes and you love them. It's it's the pride of ownership. But if
01:44:50
you're just a lot of people start a business think they're gonna get rich
01:44:53
overnight or make some and those people never succeed. So it's like finding something a vision that not only you
01:44:59
believe in but others are completely moved by because you can attract people. You can't build an organization without
01:45:04
great people. And do you think I could run all these companies if I was just sitting there every day? I mean I've got
01:45:09
some of the greatest leaders I could possibly recruit. I'm constantly looking
01:45:12
for the second part which is how do I find leaders? How do I find leaders that are smarter than I am in various areas
01:45:18
and where I can pull together the right people together and create a culture that adds a massive value and
01:45:24
continually does so until it dominates the that industry or that market or that marketplace. So I think you have to find
01:45:31
something that's more than just a business for you. It has to be more than economics for you. It has to be a
01:45:36
mission for the most successful people. You have to be able to have something you can articulate that can attract
01:45:42
people. And you have to constantly find the very best that you can. And you got to constantly prune because the law of
01:45:48
familiarity shows up. That's what your friends went through, right? They got
01:45:51
all these great things but know how great it is after a while it's familiar.
01:45:54
You know, it's like they don't they don't have the same hunger. I look for
01:45:58
not only wickedly smart people, which I love, but hungry people. When people ask
01:46:03
me like, "What is the one common denominator of people that succeed on a massive scale around the world?" I'd
01:46:08
always in the beginning say,"Well, I love wicked intelligence, but I know a
01:46:12
lot of very smart people that can't fight their way out of a paper bag in their relationship or their finances."
01:46:16
You know, they're smart in one area, not another. But the one that is absolutely
01:46:20
completely accurate is hunger. The hunger to be more, to do more, to give more, to share more. Somebody who has a
01:46:26
hunger that doesn't die, not a hunger to get make a certain amount of money or a
01:46:30
hunger to achieve, you know, a swimsuit size, but a hunger that's unquenchable.
01:46:35
Those are the people that you know their names because they have an impact. So it's like whether it's Richard Branson
01:46:41
who's in his 70, he has the same hunger today as when he was 16 years old in
01:46:44
that crypt in your country coming up with Virgin, right? I mean it's same level. Let's give it a go, right? He's
01:46:49
got that peace, you know? Anybody you see, you know, look at the people you have on your show and think about how
01:46:55
many of them still have that hunger. Kevin Hart is a friend of mine. I know he's been on your show. I mean, he's one
01:46:59
of the hardest working guys, but he's hungry. He loves it. He want he just wants to do it all. To me, that's the
01:47:04
gift. and stoking your hunger or awakening someone's hunger that doesn't
01:47:08
have it. That's a real gift and that's one of the gifts I think I've tried to
01:47:11
refine within myself and help people with. >> My last question is of all the things
01:47:16
we've talked about today and everything else that's going on in your life and
01:47:18
the world, what is the most important thing we should have talked about that we didn't talk about?
01:47:22
>> We covered a lot of territory. I'm impressed by the diversity of what we
01:47:26
got to cover. Thank you. We went deep. Um I don't know if there's anything that
01:47:30
off the top of my head right now. I I do think that I hope people leave with the
01:47:34
idea that if I'm stressed in my life, I got to stop managing. I got to start
01:47:39
creating. And that that sounds like just an overwhelming thing, but it's like
01:47:43
creating life on your terms. Like deciding what are the immutables. It's like um if you want to take the island,
01:47:49
you got to burn your boats. >> Uh if if you have a way to go back, the mind will rationalize and you will go
01:47:54
back. But if you really are committed to a greater quality of life, you got to master the science of achievement and
01:47:59
the art of fulfillment. And fulfillment is not like achievement. There's very
01:48:02
cool real rules for achievement like what to do with your body, multiple ones, but there's certain fundamentals
01:48:08
that are immutable. What to do financially, certain things that are immutable. Fulfillment
01:48:14
that success without fulfillment is failure. And fulfillment is an art. It's
01:48:20
not a science. It's different for you and me and everybody we meet. And so I
01:48:24
I'll tell you one real fast example. I know we've gone over in time. Um Steve
01:48:29
Win's a good friend of mine, built most of Las Vegas. Brilliant guy. Absolutely
01:48:32
brilliant. And um one day Steve calls up. He goes, "There's a painting that I
01:48:38
have coveted for over a decade and he goes, "I just recently outdid everybody
01:48:44
at Southbes and it just got delivered and you got to see it." And I said, "Okay, I can't see." I said, "But I got
01:48:51
to ask a question. How much did it set you back?" And he goes, "$86.9 million.
01:48:58
I go, "8 $86.9 million." Okay, I got to see what an $87 million painting looks
01:49:04
like. So, I go to his house. He takes me in, shows me this wall. It's a red square.
01:49:12
It's a Rothco, if you know what a Rothco is. It's a red square. And it's not
01:49:16
totally red, a little red and orange, right? And I look at him. I go, "Steve,
01:49:19
they missed some spots." And he looks at me and gives me the look. And I start to
01:49:23
tease him a little bit. I go, "Steve, if you give me a $100 worth with the red
01:49:26
paint and you give me 10 minutes, I think I can match this." And I'm just
01:49:31
screwing him with a little bit. He knows I'm screwing. He goes, "You know, this
01:49:33
is a Rothco." I said, "I know." He goes, "No, but you don't know." Like, you
01:49:37
know, he committed suicide. He tells me the whole story, right? And I go, "Well,
01:49:40
that better be blood of his for $87 million, right?" But the reason I tell you the story is it's not making fun of
01:49:46
Steve. It's making fun of me. He can look at that and he can barely see. And
01:49:50
he knows what every stroke means. It has meaning for him. He knows what it's
01:49:54
about, what it means, the uniqueness of it. He's the man's life. I see a red
01:49:59
square. He has an experience. The richness of life is when you go deeper and figure out what makes you
01:50:06
feel like it's a red square for someone else, but this is your thing. This is
01:50:10
what fulfills you. I know what fulfills me. Family, love, as you can probably tell, and contribution in a meaningful
01:50:16
way. Light me up like a Christmas tree, and they've made me go for 66 years, and
01:50:20
it'll keep me going, right? But people got to find what that is for themselves.
01:50:23
Because if you succeed and you're not fulfilled, what do you got? How many people have
01:50:29
taken their life? They're super successful on the surface, but they weren't fulfilled. Some of the people
01:50:35
made everybody on earth laugh when they took their life. Some people did businesses and took their life. You
01:50:39
don't want I don't I don't think most people are going to take their life, but
01:50:42
you don't want to live more decades and not really be here, not experiencing
01:50:46
fulfillment. So, my passion is to help people be fulfilled, not just achieve. >> Amen. I mean, I've got so many other
01:50:54
photos that I might as well show you. The ones that >> This is the moment my wife and I met.
01:50:58
>> That is the moment you met. >> Literally the moment we met. How did she
01:51:00
get the one? >> That's my mom. That's Jim Robbins. This man adopted me.
01:51:04
>> This one here. >> Oh, that's down uh this one is actually down in Haiti. I went down there. That's
01:51:10
where first group people went to save >> all these kids. These were kids that had
01:51:13
been trafficked. >> Yeah. my brother and sister. Wow, you do your homework. Very impressive.
01:51:20
>> We We have a closing tradition where the last guest leaves a question for the
01:51:22
next, not knowing who they're leaving it for. And the question left for you is,
01:51:26
if you could choose your life span, how long would it be and at what point would
01:51:35
you choose to die? >> That's a great question. Well, I certainly would want to live um as long
01:51:44
as my family does, and now I've got to live a little longer because I got a four-year-old. Um
01:51:50
I don't know if I'd want to live forever. Um I don't know. You know, there's talk
01:51:56
about, you know, uploading your consciousness to a machine and so forth. I don't I believe in spirit and soul. I
01:52:01
don't know if that's going to be uplifted machine. Maybe I'm wrong. Maybe
01:52:03
it's just the process. But I want to leave as much legacy as possible. I want
01:52:07
to live as long as I'm interested and useful. You know, those are the two things that are really matter. And you
01:52:13
know, my minimum I think is 92 is my goal as if I had control, right? Life will tell me. But 92 for the number that
01:52:21
somehow I've had in my head and what some of the boosts we have with bio chemistry and element stem cells, who
01:52:26
knows? Maybe it goes past 100. But uh I think a century of living and giving would be an extraordinary experience for
01:52:32
me. I don't know if I'd want to live for eternity, but I'm not at that point
01:52:36
where that's really a choice, so I don't have to think about it. Um, I I will
01:52:39
tell you the only fear that I've really felt in my life was dying too soon. I
01:52:43
think part of my drive early on was just I want to squeeze everything out of life
01:52:47
while I'm here. I don't know where it's come from. I think, you know, couple
01:52:51
things could have contributed to it, but I think death was a good counselor for me. It gave me drive to the today. It
01:52:57
it's not a fear for me other than I want to be here as long as I can for my family and for especially all my
01:53:02
children. but especially my youngest. But yeah, that would be my answer. I'd
01:53:05
say not forever, but as long as I'm useful and helpful and I can enjoy it all.
01:53:10
>> You use the word legacy there. >> Yeah. Well, legacy is um what I leave
01:53:14
when I'm gone. In other words, I don't have to be here to continue to have
01:53:16
impact, right? It's like that's the best part of life. I I looked at, you know,
01:53:20
leadership is influence, right? What makes you a leader is your ability to influence thoughts, feelings, emotions,
01:53:24
actions, another person if you're a positive leader for good. And I look at levels of influence. One is can you
01:53:29
influence someone to change their state? Then it's can you influence them to
01:53:32
change your state when you're not there? So you're no longer a manager, right?
01:53:36
You've changed their values. Could you change your state and they're not there
01:53:39
for a group of people? Right? Could you change your state with a mass number of people and you're not there? Right? That
01:53:46
to me is the ultimate level of influence. And now with audios and videos and AI, especially with AI, I've
01:53:51
got an AI that's amazing. I mean, we have 4.9 in Apple and people love it and
01:53:55
their lives changed by it. And I'm I'm working right now with another group um
01:53:58
to create a platform for interventions and therapy that's not just me with AI
01:54:03
because there aren't enough therapists. There aren't enough great therapists in
01:54:06
the world. I want to have that. It's already in 50 languages. So the whole world I want to leave a legacy that the
01:54:10
world has people that can help them 24/7 365. And I think AI is one of the tools.
01:54:16
It's getting better and better to do that. >> And what happens when you die? Where do
01:54:22
you go? I I I don't think anything in the universe I know nothing in the universe ever destroys it changes form.
01:54:29
What does that look like? Do I have conscious awareness that as I do now? I don't know the answer to that question.
01:54:35
Uh all I want to do is make sure I live fully while I'm here and whatever's next
01:54:38
when it shows up, I'll I'll take that journey. Thank you so much uh for so
01:54:43
many reasons. I think you've been a you've been a mentor to so many of us
01:54:45
for for so long in so many ways. Whether it's I remember how profoundly impacted
01:54:49
I was when I watched your um your piece on Netflix and >> Oh, no. Your guru. Yeah.
01:54:54
>> Yeah. That was really the front door for me into your world. I'd seen I'd seen
01:54:57
your work before I' I'd read the books and stuff, but for me that was really a
01:55:00
paradigm shifting moment. I think it was in that documentary where there was a young man who was suicidal. Yeah, it was
01:55:06
that one. The Netflix I'm not there was Yeah, there was one. That's how it
01:55:08
started actually. >> Matias. >> Yes. Matteas. >> Matteas. That was what six years ago?
01:55:16
>> No. No, that was 2014. >> 2014. Okay. Wow. >> Yeah. >> Gosh.
01:55:20
>> There was a young woman there also. I don't know if you remember the young
01:55:22
woman that was in that sex cult where they made the children have sex with the adults.
01:55:26
>> That one was very emotional. I was down in Brazil and I was doing a seminar for,
01:55:30
you know, about 10,000 people. And I'm walking through the aisle and this woman
01:55:34
kept looking at me and then I didn't realize it. She goes, "Don't you
01:55:36
recognize me?" And it was her. She got herself out of the group. She's wrote a
01:55:40
book. She's now a therapist. She helps other people get out of it. So, it's
01:55:44
really fun to see years later. We actually did a follow-up at the 7-year mark or something like that afterwards
01:55:49
to show what happened with these families. It's been really nice to see. >> Did you say his name? His name was
01:55:55
Matias. Matias. >> Matias, I believe. Matias. He he just wanted to he sent an email just to say
01:56:01
that for anyone that doesn't know, he was a a guy in the audience who was had
01:56:05
suicidal ideiation and was clearly struggling. >> Yeah. >> Um it's been what a decade roughly since
01:56:12
then. you you supported him, you helped him. And he's just sent an email to say
01:56:16
that attending that event that day was a huge dream for him and the experiences that he got from that have completely
01:56:22
changed the trajectory of his life. And those memories continue to impact him as
01:56:27
he continues to support um his growth, his habits, his decisions, and his outcomes. And he wanted to send his
01:56:32
regards to you for that. >> That was really kind of him to reach out. That's nice. I love seeing people a
01:56:37
year later, 10 years later, 20 years later. That's the great gift of my life.
01:56:39
I walk down the street anywhere on earth. Sarah desert has happened to me in China. People come up and say, "You
01:56:46
changed my life." And I always remind them, "I didn't change your life. You
01:56:48
did, but glad I got to help. What happened?" And then they tell me stories. And outside my family, there's
01:56:53
nothing that gives me more joy than to hear those stories. >> Well, you've done that for more people
01:56:56
than I could possibly receive emails from. Um, hundreds of billions really, if we're counting the amount of people,
01:57:01
the amount of meals you fed through the the work you've done through your company. you even you've invested
01:57:05
tremendously also in in saving the planet through your green energy investments which we didn't get to talk
01:57:09
about today but I'm going to link that below for people to read about. >> One thing I would mention if I may is I
01:57:14
uh Paramount approached me and we now have a 24-hour day channel and uh it's
01:57:19
it's a fast channel so it's free advertised supported television. It's a
01:57:23
TV I grew up with instead of cable. So, if you go to um whether it's Pluto or if
01:57:28
you go to Roku or if you go to Amazon Prime and you look for live TV, there's
01:57:33
the Tony Robbins network and 24 hours a day there's content there that's free
01:57:36
that anybody can watch and educate themselves and they're full of interventions like these that you talked
01:57:41
about. So, I hope some people will check it out because it's a it's a way I'm
01:57:44
another way I'm trying to give people a gift to support their lives. >> I'm going to link that below and also
01:57:48
I'm going to put a link below to your free 3-day virtual event called Time to
01:57:52
Rise which I think we mentioned. >> Oh, yeah. Please come to that. You don't
01:57:54
want to say come. You can do it from anywhere in the world. Your office, your home. And it's coming up on the 29th
01:57:59
through the 31st of January. >> And it's perfect timing at the start of
01:58:02
the new year. People thinking about making a change in their life. I'm going
01:58:04
to link that below as well if anybody wants to attend. It's free 3 days and it's uh I think it's a great
01:58:09
continuation of the conversation we've had today because we've talked so much
01:58:12
about change, a changing world, and how to change thyself. And um that's what
01:58:15
you've done for me. It's what you've done for so many people. And it's an
01:58:17
absolute honor. It's actually for me there have certain moments when I in the
01:58:20
job that I do where I think [ __ ] hell like how lucky I'm grateful am I to get
01:58:24
to do this and this is one of those such moments that is a is a real dream for me
01:58:27
because you're you're such a huge inspiration to me. So thank you so much
01:58:30
Tony for your graciousness. I appreciate >> I just want you I feel the same way. I
01:58:33
feel like uh you're the next wave of contribution to this world and you're
01:58:37
doing an amazing job already but I got a ticket to your parade. I'm gonna watch
01:58:41
how you evolve over the next couple of decades and I know your your contributions will only grow because I
01:58:46
feel the sincerity in your heart not only to grow but to give and uh I hope that you continue to move towards that
01:58:52
love and contribution you're talking about cuz I think that's your true essence. I think that's really what
01:58:58
drives you anyway. >> I think so too. >> Yeah. Thank you. >> Thank you.
01:59:05
>> This is something that I've made for you. I've realized that the direio
01:59:08
audience are striv goals that we want to accomplish. And one of the things I've learned is that
01:59:16
when you aim at the big big big goal, it can feel incredibly psychologically uncomfortable because it's kind of like
01:59:23
being stood at the foot of Mount Everest and looking upwards. The way to accomplish your goals is by breaking
01:59:28
them down into tiny small steps. And we call this in our team the 1%. And actually this philosophy is highly
01:59:35
responsible for much of our success here. So what we've done so that you at home can accomplish any big goal that
01:59:41
you have is we've made these 1% diaries and we released these last year and they
01:59:46
all sold out. So I asked my team over and over again to bring the diaries back but also to introduce some new colors
01:59:51
and to make some minor tweaks to the diary. So now we have a better range for you. So, if you have a big goal in mind
01:59:59
and you need a framework and a process and some motivation, then I highly recommend you get one of these diaries
02:00:05
before they all sell out once again. And you can get yours now at the diary.com where you can get 20% off our Black
02:00:12
Friday bundle. And if you want the link, the link is in the description below. Heat. Heat. N.