DON'T FALL FOR THIS TRAP...
- Aug 11, 2026
- 1:11
- Short
Seth Godin thinks authenticity is a trap... π
Brief Summary
Authenticity is a trap; consistency is key for professionals.
Key points
- The Trap of Authenticity. Exploring the idea that authenticity can be misleading and detrimental.
- The Promise of Professionals. Professionals prioritize consistency over authenticity for reliability.
- The Cost of Authenticity. Being authentic can sometimes lead to negative consequences.





