Billion Dollar NIGHTMARE! The Tragedy Of A Billion $$ Beauty Business - Nicola Kilner, The Ordinary
- Jun 5, 2023
- 1:53:48
- Full Episode
In this new episode Steven sits down with the CEO and Co-Founder of DECIEM and The Ordinary, Nicola Kilner.
0:00 Intro 02:39 Where do you come from? 05:36 Skills you learnt working at a big corporation 10:13 Starting your own business 15:14 Co-founders relationships 17:49 Building the best team culture 26:02 Work-life balance 31:38 Why do you call yourself 'an unqualified CEO’ 37:54 The Ordinary's success 45:14 My co-founder started acting differently 53:05 He fired me from my own company! 01:04:03 We had to take drastic measures 01:09:12 He shut down the company 01:17:27 A journalist told us the horrific news 01:27:21 Carrying on his legacy 01:28:34 Our company didn't have a strategy 01:32:19 The small details that got Deciem where it is today 01:36:21 Deciem stats 01:37:27 Advice to your younger self starting up 01:45:52 How are you today? 01:47:49 The last guest’s question
You can purchase all of DECIEM’s products here: https://bit.ly/3MOAjQh
Follow Nicola: Instagram: https://bit.ly/3Cfhp01
My new book! 'The 33 Laws Of Business & Life' per order link: https://smarturl.it/DOACbook
Join this channel to get access to perks: https://bit.ly/3Dpmgx5
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Sponsors: Zoe: http://joinzoe.com with an exclusive code CEO10 for 10% off Huel: https://g2ul0.app.link/G4RjcdKNKsb
Brief Summary
Nicola Kilner shares her journey building Deciem, the impact of Brandon Truaxe's mental health struggles, and the importance of kindness in leadership.
Key points
- A Tragic Turn. The shocking news of Brandon's death sends shockwaves through the company and community.
- Building a Family Culture. Brandon's troubled upbringing influenced his desire to create a family-like culture at Deciem.
- Work-Life Balance Debate. A discussion on the evolving concept of work-life balance and personal happiness.
- Imposter Syndrome. Exploring feelings of inadequacy and self-awareness in leadership roles.
- Brandon's Sudden Change. Brandon's behavior shifts dramatically at the end of 2017, leaving everyone confused.
- Fired and Confused. The emotional turmoil of being fired by Brandon amid his erratic behavior.
Episode highlights
- A Tragic TurnThe shocking news of Brandon's death sends shockwaves through the company and community.“The founder of Deciem has died.”1:16Jun 5, 2023
- Building a Family CultureBrandon's troubled upbringing influenced his desire to create a family-like culture at Deciem.“He wanted Deciem to be a place of belonging.”18:30Jun 5, 2023
- Work-Life Balance DebateA discussion on the evolving concept of work-life balance and personal happiness.“Happiness is the most important thing.”26:29Jun 5, 2023
- Imposter SyndromeExploring feelings of inadequacy and self-awareness in leadership roles.“I definitely am the least qualified CEO ever.”31:46Jun 5, 2023
- Brandon's Sudden ChangeBrandon's behavior shifts dramatically at the end of 2017, leaving everyone confused.“It truly happened what felt like overnight”45:28Jun 5, 2023
- Fired and ConfusedThe emotional turmoil of being fired by Brandon amid his erratic behavior.“It was the worst month of my life”52:31Jun 5, 2023
- Public StrugglesBrandon's mental health issues play out publicly, complicating the situation for everyone involved.“It's so hard because people don't see that situation”1:02:35Jun 5, 2023
- A Shocking AnnouncementBrandon announces the shutdown of the company, shocking everyone involved.“He then takes to Instagram and announces that he's shutting down the company.”1:09:15Jun 5, 2023





