00:00:00
apple is apologizing after everyone
00:00:01
hated its new iPad Pro ad um the ad
00:00:04
showed an industrial press crushing
00:00:06
symbols of creativity like a trumpet of
00:00:08
cans of paint camera suggesting could
00:00:10
all fit into an iPad which I'm calling
00:00:12
the OIC iPad you may borrow that freely
00:00:15
it's a very thin iPad the internet
00:00:16
didn't like it many people suggesting it
00:00:18
was a dystopian view of Technology
00:00:20
taking over human creativity for people
00:00:22
don't know it's an internet trend on Tik
00:00:24
Tok actually there's a lot of this
00:00:25
crushing of things and breaking of
00:00:27
things what do you think Scott I thought
00:00:29
it was really rattling I I thought this
00:00:31
was a rare misstep this was the worst ad
00:00:33
from the best Advertiser in you know the
00:00:34
best brand in in the world what rattled
00:00:36
you about it you see all these beautiful
00:00:38
objects and you imagine art and you
00:00:40
imagine artisanship and you imagine
00:00:42
creativity and then they crush it all to
00:00:45
give you a piece of technology well
00:00:47
Scott it all fits in there that's the
00:00:49
point yeah but I thought it was like
00:00:50
let's get rid of juliard and just have
00:00:52
computer science classes I just thought
00:00:53
it was awful by the way it'll have no
00:00:55
impact on Apple stock as every time
00:00:56
there's a controversy no one cares