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What Apple Got Wrong in Ipad Ad

May 16, 2024 / 01:00

This episode discusses Apple's controversial iPad Pro ad, featuring an industrial press crushing symbols of creativity such as trumpets and paint cans. Guests Scott and the host critique the ad's portrayal of technology overshadowing human creativity.

Scott expresses that the ad represents a significant misstep for Apple, a brand typically known for its strong advertising. He highlights the emotional impact of seeing beautiful objects being destroyed, which contrasts sharply with the promotion of technology.

The conversation touches on the broader internet trend of crushing items, particularly on TikTok, and how this ad fits into that narrative. Scott argues that the message of the ad, suggesting that creativity can be contained within a thin iPad, is misguided.

Despite the backlash, the host notes that such controversies rarely affect Apple's stock performance, as past incidents have shown little impact on the company's value.

TL;DR

Apple's iPad Pro ad faces backlash for crushing symbols of creativity, prompting a discussion on technology's impact on art.

Video

00:00:00
apple is apologizing after everyone
00:00:01
hated its new iPad Pro ad um the ad
00:00:04
showed an industrial press crushing
00:00:06
symbols of creativity like a trumpet of
00:00:08
cans of paint camera suggesting could
00:00:10
all fit into an iPad which I'm calling
00:00:12
the OIC iPad you may borrow that freely
00:00:15
it's a very thin iPad the internet
00:00:16
didn't like it many people suggesting it
00:00:18
was a dystopian view of Technology
00:00:20
taking over human creativity for people
00:00:22
don't know it's an internet trend on Tik
00:00:24
Tok actually there's a lot of this
00:00:25
crushing of things and breaking of
00:00:27
things what do you think Scott I thought
00:00:29
it was really rattling I I thought this
00:00:31
was a rare misstep this was the worst ad
00:00:33
from the best Advertiser in you know the
00:00:34
best brand in in the world what rattled
00:00:36
you about it you see all these beautiful
00:00:38
objects and you imagine art and you
00:00:40
imagine artisanship and you imagine
00:00:42
creativity and then they crush it all to
00:00:45
give you a piece of technology well
00:00:47
Scott it all fits in there that's the
00:00:49
point yeah but I thought it was like
00:00:50
let's get rid of juliard and just have
00:00:52
computer science classes I just thought
00:00:53
it was awful by the way it'll have no
00:00:55
impact on Apple stock as every time
00:00:56
there's a controversy no one cares

Badges

This episode stands out for the following:

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    Most controversial
  • 60
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  • 60
    Most talked-about

Episode Highlights

  • Apple's Controversial iPad Pro Ad
    Apple faces backlash for its new iPad Pro ad that crushes symbols of creativity.
    “This was the worst ad from the best Advertiser.”
    @ 00m 31s
    May 16, 2024

Episode Quotes

Key Moments

  • Dystopian View00:18
  • Creativity vs Technology00:42
  • Stock Impact00:55

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