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First, we're going to talk about
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Anthropic. It's taking aim at Open AI
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and Chat GPD with a series of Super Bowl
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ads. It is the perfect satire. They've
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struck a nerve with Sam Alman. Sam Post
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on X. The ads made him laugh and then
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went on to share a novalicized rant as
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Techrunch put it. Yeah, the campaign was
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dishonest and misrepresented how
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ChachiBT would ever use ads. Oh my god,
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him if he can't take a joke. I
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think these ads are brilliant. Tell me
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as a Mr. Brands, what do you think about
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these? Uh this is genius and this will
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be seen as the pivotal moment for when
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in 12 months anthropic is more valuable
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than open AI. This is a definition of
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intelligent branding. It's
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differentiated. It's relevant to
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consumers and it's sustainable. And the
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execution here is just gorgeous. It's
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just beautiful. Occasionally there's an
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ad campaign that literally changes
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everything. This already is the ad of
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the Super Bowl. This is going to be the
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moment when Sam Alman quite frankly
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the bed and Daario became the new face
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of AI.