Was Apple's Car Project Doomed to Fail?
Episode Description
Kara Swisher and Scott Galloway discuss Apple scrapping its multi-billion dollar (and not-so-secret) plan to build an electric vehicle. Is Apple making the right move by getting out of the EV business?
Brief Summary
Apple cancels Project Titan, shifting focus to AI amid changing EV market dynamics.
Key points
- Apple Cancels Project Titan. Apple has scrapped its electric vehicle project after nearly a decade of development.
- Market Dynamics Shift. The EV market is plateauing, prompting Apple to reassess its strategy.
- Rivan's Potential. Discussion on Rivan as a competitor and potential acquisition target for Apple.
Ask about Pivot with Kara Swisher and Scott Galloway
Episode highlights
- Market Dynamics ShiftThe EV market is plateauing, prompting Apple to reassess its strategy.“The EV Market is plateauing if not slowing.”1:48Mar 1, 2024
- Rivan's PotentialDiscussion on Rivan as a competitor and potential acquisition target for Apple.“Gene monsters said Apple should buy Rivan.”8:02Mar 1, 2024
Tension
45/ 100Some tension
