World Cup Economics and America’s Global Image

ABOUT THE EPISODE Can American cities handle the pressure of hosting the world? Wharton Adjunct Full Professor of Finance Kevin Kaiser discusses the economic impact of the 2026 World Cup, how international visitors will reshape spending and transportation patterns, and why Philadelphia could emerge as one of the biggest winners from a global branding perspective. From transit systems and hospitality to tourism economics and city infrastructure, he explains what it really takes to prepare for one of the world’s largest sporting events.

ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

#worldcup #business #sportsbusiness #economics #philadelphia ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU