Why Venture Capital Likes Modular Farming
Episode Description
Modular farming, which is growing crops in self-contained, movable units so they can thrive in difficult climates, is becoming more than just a sustainability goal for social impact organizations. It is also becoming a big business that’s increasingly being backed by venture capitalists and private equity firms. New startups in this market are sometimes models for not only how to make profits while contributing to the social good, but also how such profits can lead to innovation that goes on to create additional social good.
In this podcast interview, Sherryl Kuhlman, managing director of Wharton Social Impact Initiative (WSII), interviews Joey Hundert, founder and CEO of Sustainitech, about these developments and where the whole movement is heading. 📂 ESG
Brief Summary
Joey Hundred discusses indoor agriculture, funding strategies, and market trends with Cheryl Coleman, emphasizing niche opportunities and sustainable growth.
Key points
- Sustained Attack's Mission. Joey explains how his company builds modular indoor farms to grow crops in challenging environments.
- Trends in Indoor Farming. Joey discusses the influx of capital into indoor farming and the unrealistic expectations that come with it.
- Alternative Funding Strategies. Joey shares how he financed his company without relying solely on venture capital.
- Advice for Entrepreneurs. Joey encourages entrepreneurs to focus on niche markets for better success.
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Episode highlights
- Sustained Attack's MissionJoey explains how his company builds modular indoor farms to grow crops in challenging environments.“We build indoor farms typically inside of shipping containers.”0:37Mar 7, 2019
- Trends in Indoor FarmingJoey discusses the influx of capital into indoor farming and the unrealistic expectations that come with it.“There’s unrealistic expectations of the companies in the space.”1:50Mar 7, 2019
- Alternative Funding StrategiesJoey shares how he financed his company without relying solely on venture capital.“I found it easier to go find a customer for the produce.”6:33Mar 7, 2019
- Advice for EntrepreneursJoey encourages entrepreneurs to focus on niche markets for better success.“Pick a niche and pick a product that is specifically built for something.”16:31Mar 7, 2019





