Why Sports Betting Is So Hard to Resist

ABOUT THE EPISODE Why is sports betting so hard to resist, especially for younger generations? Neuroscience offers some surprising answers.

Michael Platt, Professor of Marketing, Psychology & Neuroscience at The Wharton School, explores the psychology behind the sports betting boom. He explains how dopamine, social influence, and the illusion of control shape betting behavior, why gambling apps make impulsive decisions easier, and how sports betting could come at the expense of retirement savings.

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