What are "hidden markets" – and how. can we compete in them?

Have you ever worked to land a reservation at a popular restaurant?

That process is an example of a "hidden market" at work.

What looks like luck operates within structured environments where access to information and timing can determine who gets ahead, explains The Wharton School professor Judd Kessler.

To continue our Ripple Effect podcast's Meet the Authors series, Kessler explores unseen systems that can feel insurmountable in discussing his new book, "Lucky by Design: The Hidden Economics You Need to Get More of What You Want."

Understanding the dynamics of hidden markets, he argues, can make success achievable through calculated strategy.

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