Wharton's Latest AI Adoption Report: Why Companies Are Betting Big

ABOUT THE EPISODE After the release of Wharton Human-AI Research and GBK Collective's third annual AI Adoption report, Wharton professor Stefano Puntoni joins the show to discuss the survey and key findings. Most U.S. companies adopting generative AI are already reporting positive returns, he shares, despite public skepticism about ROI. Executives see the biggest gains in marketing, customer service, and general office work, where AI is speeding up routine tasks and improving efficiency. Puntoni notes that while leaders expect job disruption, they believe AI will augment rather than replace most roles, especially at the entry level, where workers face the most change but also the most opportunity to advance. He adds that the main barriers to progress are not technical but instead human: companies are struggling more with upskilling, hiring, and integrating AI into existing workflows than with the technology itself.

ABOUT THE PODCAST Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

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