Walmart is maintaining its edge through omnichannel and big data analysis

The Wharton School Professor Barbara Kahn explains how Walmart's omnichannel expertise, augmented by their customer data usage and analysis, has helped the retail giant survive amidst major industry changes.

EPISODE OVERVIEW Barbara Kahn, Wharton marketing professor, examines the shifts transforming retail. She explains how omnichannel strategies redefine shopping, why product differentiation has flattened, and how customer experience is becoming the key competitive factor. The conversation covers the impact of generative AI on decision-making, growing price sensitivity, Amazon Prime Day’s influence on seasonal shopping, and the continued role of physical stores as spaces for efficiency, interaction, and experience.

PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

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