To be more creative in a business context, challenge the status quo, says Wharton professor

The Wharton School Professor Emeritus Jerry Wind shares steps to take to bring more creativity to your decisions in this clip from the Ripple Effect podcast.

ABOUT THE EPISODE Wharton Professor Jerry Wind explains how artificial intelligence can strengthen rather than replace creativity. He discusses why creativity works like a muscle, how challenging the status quo fuels innovation, and how AI can amplify human imagination across fields. Drawing on decades of research and teaching, Wind shares practical ways individuals and organizations can use AI to generate new ideas, explore alternatives, and make better creative decisions.

ABOUT THE PODCAST Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

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