The Truth About Startup Failure – and How to Bounce Back

Wharton professor Lori Rosenkopf explores modern entrepreneurship in Unstoppable Entrepreneurs: Seven Paths for Unleashing Successful Startups and Creating Value Through Innovation. The book highlights diverse entrepreneurial journeys, emphasizing resilience, innovation, and value creation beyond traditional venture-backed success stories. With insights on social entrepreneurship, intrapreneurship, and AI's rising impact, Rosenkopf redefines how success is built in today’s economy.

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