The Psychology of Hoarding | Wharton Professor Jonah Berger — Ripple Effect Podcast

Knowledge at Wharton

Episode Description

EPISODE OVERVIEW Wharton's Jonah Berger delves into the psychology of hoarding and how we get attached to possessions we don't use. Why is it so hard to clean out the attic or delete the extra photos on your phone? This episode is part of a series on getting a “Fresh Start" this new year.

PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#hoarding #springcleaning #declutter #psychology ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

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Brief Summary

Jonah Berger discusses physical and digital hoarding, emotional attachment to possessions, and strategies for managing clutter effectively.

Key points

  • The Ripple Effect of Hoarding. Exploring the two types of hoarding: physical and digital, and their implications.
  • Understanding Consumer Behavior. Jonah Berger discusses why we hold onto items we don't use.
  • The Specialness Spiral. How ordinary items can become special through non-consumption.

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