The Psychology of Hoarding | Wharton Professor Jonah Berger — Ripple Effect Podcast
Episode Description
EPISODE OVERVIEW Wharton's Jonah Berger delves into the psychology of hoarding and how we get attached to possessions we don't use. Why is it so hard to clean out the attic or delete the extra photos on your phone? This episode is part of a series on getting a “Fresh Start" this new year.
PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.
Learn more at http://whr.tn/rippleeffect.
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Brief Summary
Jonah Berger discusses physical and digital hoarding, emotional attachment to possessions, and strategies for managing clutter effectively.
Key points
- The Ripple Effect of Hoarding. Exploring the two types of hoarding: physical and digital, and their implications.
- Understanding Consumer Behavior. Jonah Berger discusses why we hold onto items we don't use.
- The Specialness Spiral. How ordinary items can become special through non-consumption.
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Episode highlights
- Understanding Consumer BehaviorJonah Berger discusses why we hold onto items we don't use.“We wanted to find out why that is the case.”0:55Jan 23, 2024
- The Specialness SpiralHow ordinary items can become special through non-consumption.“Something that wasn’t that special becomes a lot more special than we intended.”3:10Jan 23, 2024





