The Hidden Forces that Shape Behavior
Episode Description
Jonah Berger takes us inside the conscious and unconscious ways that social influences shape our decisions. More: http://knlg.net/1NPR9Nh 📂 Human Resources;Marketing 🏷️ Research
Brief Summary
Jonah Berger discusses social influence and its impact on decision-making in his book <i>Invisible Influence</i>.
Key points
- Invisible Influence: The Hidden Forces. Jonah Berger discusses how social influences shape our decisions, often without us realizing it.
- The Paradox of Non-Conformity. Even those who strive to be unique are still influenced by others, revealing a complex social dynamic.
Ask about Knowledge at Wharton
Episode highlights
- Invisible Influence: The Hidden ForcesJonah Berger discusses how social influences shape our decisions, often without us realizing it.“Social influence happens in the world, but we feel our behavior is different.”0:42Jun 14, 2016
- The Paradox of Non-ConformityEven those who strive to be unique are still influenced by others, revealing a complex social dynamic.“Even non-conformists are conforming.”11:20Jun 14, 2016
Tension
40/ 100Low tension
