Social Media In the C-Suite: Listening, Learning and Creating a Strategy from the Top Down
Episode Description
As social media becomes more pervasive in the modern business landscape, creating a strategy for its use can no longer be confined to the tech or marketing side of any operation. In the recently released, Social Media Leadership: How to Get Off the Bench and Into the Game, author Michael F. Lewis, who is chairman and CEO of business services company ILD, offers a guide for managers to understanding and leveraging tools such as LinkedIn, Facebook, Twitter and Groupon. 📂 Technology
Brief Summary
Michael F. Lewis and guests discuss effective social media strategies for businesses, emphasizing listening to customers and adapting to the evolving landscape.
Key points
- The Evolution of Social Media. The rapid growth of social media platforms like Facebook and their impact on business.
- The CEO's Perspective. The unique insights a CEO can provide on integrating social media into business.
- Listening to Customers. Social media allows companies to listen to customers in real time, reducing churn.
- The Power of Listening. Listening to employees can enhance your social media strategy.
- Importance of Measurement. Measurement is crucial for linking social media to business outcomes.
- Mobile's Impact on Social Media. Mobile devices change how social media evolves and interacts with consumers.
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Episode highlights
- The Evolution of Social MediaThe rapid growth of social media platforms like Facebook and their impact on business.“Facebook had some 200 million users in 2009 and now more than 650 million.”4:34Oct 10, 2011
- The CEO's PerspectiveThe unique insights a CEO can provide on integrating social media into business.“Having a CEO write a book about social media is a totally different perspective.”7:51Oct 10, 2011
- Listening to CustomersSocial media allows companies to listen to customers in real time, reducing churn.“The biggest impact of social media is the opportunity to address problems in real time.”11:08Oct 10, 2011
- The Power of ListeningListening to employees can enhance your social media strategy.“Start listening to your employees.”19:06Oct 10, 2011
- Importance of MeasurementMeasurement is crucial for linking social media to business outcomes.“Measurement comes first, profitability comes second.”21:57Oct 10, 2011
- Mobile's Impact on Social MediaMobile devices change how social media evolves and interacts with consumers.“Mobile is the friend of social media listening.”29:31Oct 10, 2011
- The Challenge of Small BusinessesSmall businesses face the challenge of rising above the clutter in marketing.“How will small businesses rise above the clutter?”35:40Oct 10, 2011
- Proactive Social Media StrategyCreating a proactive culture in social media is essential for business success.“We’re going to be proactive in social media.”37:45Oct 10, 2011
Tension
45/ 100Some tension
