Sick of TV Drug Ads? Here’s Why They Might Be Good for You

Knowledge at Wharton

Episode Description

While pharmaceutical companies hope their television ads might convince a consumer to choose their drug over a rival’s, new Wharton research finds that the ads have a number of additional, unintended impacts. More: http://knlg.net/1RPumxl 📂 Health Care Management;Marketing 🏷️ Research

Brief Summary

Direct-to-consumer drug ads influence competition and consumer choices, benefiting both branded and generic medications.

Key points

Impact of Drug Advertising. Exploring the effects of direct-to-consumer advertising on prescription drugs and consumer behavior.

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Episode highlights

Impact of Drug AdvertisingExploring the effects of direct-to-consumer advertising on prescription drugs and consumer behavior.“Drug advertising results in just higher drug prices or even overmedicated patients.”3:06Jun 30, 2015

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