Resy American Express Dining Strategy | Restaurant SaaS, Hospitality Trends, Marketing Insights

Knowledge at Wharton

Episode Description

ABOUT THE EPISODE Hannah Kelly, CMO of Resy, outlines how the platform’s SaaS model and Amex network work together to connect diners with top restaurants. She discusses exclusive events, data-driven personalization, support for small business marketing, and trends from restaurateurs, showing how Amex’s experience-focused heritage shapes Resy’s role in hospitality.

ABOUT THE PODCAST Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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Brief Summary

Hannah Kelly discusses Resi's dining experiences, American Express's business model, and innovative marketing strategies for restaurants.

Key points

  • Hannah Kelly's 15-Year Journey. Hannah Kelly celebrates her 15-year anniversary at American Express, reflecting on her journey.
  • Dynamic Dining Industry. Hannah Kelly shares insights on the dynamic nature of the dining industry.
  • $87 Billion Dining Opportunity. American Express card members spent $87 billion in dining, showcasing a significant market.
  • The Future of Dining Experiences. American Express is evolving to create unique dining experiences for card members.
  • Small Business Saturday's Origin. The idea of Small Business Saturday was born from a need to support local businesses.

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