Reinventing Bowling for a New Generation

ABOUT THE EPISODE Consumers are looking for reasons to put down their phones and spend time together. That shift is creating new opportunities for brands built around real-world connection.

Julie Zukof, Vice President of Brand at Lucky Strike Entertainment, explains how the company is using nostalgia, community, and immersive experiences to make bowling relevant for a new generation. She discusses the strategy behind Lucky Strike, AMF, and Bolero, what Gen Z wants from a night out, and why in-person entertainment is having a moment.

ABOUT THE PODCAST Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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